But if the reduction in VAT has left you somewhat underwhelmed, you're not alone. Proporta, purveyor of numerous iPod, mobile phone and other accessories, agrees.
"Cutting VAT by 2.5 per cent is not going to make the world of difference, saving the average Proporta customer just 50p on each order they place. A saving of 50p isn't really going to go very far, is it?""
However, the good news is that the company has decided to abolish VAT completely on all online orders placed between now and midnight on Sunday, December 7th.
So head on over to www.proporta.com (opens in new tab) and you'll save yourself a tidy 15 per cent. All you have to do is enter the promotion code Straightface at the cart page to receive your order tax free. That's more like it!