It has been a long time coming but finally we have some HD TV programming available from iTunes in the UK.
The latest series of Lost, Season 5, hit Sky One and Sky One HD on Sunday, and is now online.
Apple is promising plenty more HD content over the coming "days and weeks", which certainly sounds promising but we won't be holding our breath.
Lost Season 5 will set you back £41.99 for the 'Series Pass', as opposed to £31.99 for the SD version. Buy the whole series and current episodes will download immediately with future episodes as they're broadcast.