IFA 2014: Sony unveils 4K content promotion and pricing for S90 curved 4K TVs

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Sony has announced a special Privilege Movies 4K promotion which will bundle a hard drive with ten 4K movies when you buy one of its Ultra HD TVs. The promotion should start later in the year and run over the Christmas period.

If you buy a Sony 4K TV over this winter, you could well walk out of the shop with a hard drive full of 4K content. Available with select 4K TV models, Sony will bundle a 500GB USB hard drive with a choice of 10 movies, all in glorious 4K. But there is a small catch. You can only unlock five of them. You can preview each film to inspect the picture quality, but once it's unlocked, there's no going back.

The titles are Battle: Los Angeles, Captain Philips, Ghostbusters, Moneyball, Premium Rush, Salt, The Amazing Spider-Man, The Amazing Spider-Man 2, Patriot and Total Recall.

We're still waiting to find out the audio format used on the 4K movie files, but Sony has confirmed that the hard drive won't work with other brands of Ultra HD TV, and nor are there any plans to open up the offer to current Sony 4K TV owners.

Andy Madden
Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.