IFA 2014: LG and Swarovski create "star-studded" curved OLED TV

News
By published

IFA 2014 takes place this week in Berlin and will no doubt be full of companies looking to capture the attention of the AV sector with the latest products and services – a fact that LG is all too aware of, if its latest announcement is anything to go by.

The Korean firm has had a couple of noticeable launches so far this summer, with its 105in curved 5K TV now on pre-order in its home country and the "world's first" curved 4K OLED TVs coming to this UK this autumn. But that's not all, it appears.

MORE: LG launches world's first curved Ultra HD 4K OLED TVs

LG says around 460 luminescent Aurora Borealis crystals, in three different sizes, have been applied by hand to the TV's stand.

Hyun-hwoi Ha, president and CEO of LG's Home Entertainment Company, said: "The crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED technology ensures a level of picture quality that is every bit as stunning as one could imagine."

MORE: IFA 2014 preview – news, products, trends

Pete Hayman

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.