48% of people who buy vinyl don't listen to the records

This Saturday is the annual Record Store Day extravaganza, once again set to be marked with a slew of limited edition records, live performances and in-store events.

But new research suggests that while more people, notably young people, are buying into vinyl, a lot of them aren't actually playing the records.

An ICM poll, shared with the BBC, says 48% of people who bought vinyl last month have yet to play the record. Some 7% of those surveyed said they didn't even own a turntable, while a further 41% said they have one but don't use it. We humbly suggest people could rectify this situation with one of our recommended turntables.

Jordan Katende, a student, told BBC News: "I have vinyls [sic] in my room but it's more for decor. I don't actually play them."

MORE: HD Vinyl promises better sound and cheaper production

Meanwhile, while the record resurgence was driven by a desire to own something physical, nearly half of vinyl buyers (45%) said they had listened to the record on a streaming service before buying the physical copy, proving people still buy after they try - great news for Spotify and co.

As for where people are spending their money, despite the popularity of Record Store Day, which last year saw sales up 742% compared to the previous Saturday, only 7% of music is actually bought from a high street record shop. ICM reports 73% of music is bought online, with Amazon accounting for 27% of all music sales.

How old are vinyl buyers? The research reports around 33% of vinyl consumers fall in the 25-34 age bracket, while 22% of buyers are aged 35-44. 16% of vinyl buyers are aged 18-24. The poll also suggests - set face to 'stunned' - that more men than women are buying vinyl, but only just. Around 8% of men surveyed had bought vinyl in the last month, compared to around 5% of women.

In case there was any doubt, Andrew Wiseman, head of ICM Unlimited, told the BBC that vinyl remained relatively niche: "It is still the case that less than 1 in 10 people are buying vinyl, and we shouldn't forget that it's still a relatively small part of the market."

And that's neatly proved by the graphic above comparing CD and vinyl sales.

If you are looking to buy some new vinyl to actually listen to, you could do worse than check out this list of some of our favourite vinyl records...

MORE: Vinyl sales earned more than streaming in 2015

Joe Cox
Content Director

Joe is Content Director for T3 and What Hi-Fi?, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for more than 15 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).