Now TV has long been the go-to option for Sky content without the need for tying oneself to a lengthy contract.
It's a great way of dipping into some great premium TV, such as Sky Movies and Sky Sports without being locked into a 12 or 18-month deal.
The best bit? It doesn't have to cost the earth – especially now that the waves of 2020 Black Friday deals are finally rolling in. In fact, some of these little passes cost next-to-nothing – as long as you deploy our handy tips on trials, passes and voucher codes.
We've explained all below, including how it works, how to get it and how much it costs.
All set up and ready for deals? See below, friends.
Black Friday Now TV deals live now
Now TV Smart Stick + 1 Month Cinema, Entertainment and Sky Sports Day Pass
£56.96 £19.99 (save £36.97) at Currys
The Smart Stick alone usually costs £24.99, so reduce it to £19.99, throw in a Sky Sports Day Pass (£9.99), a one month Sky Cinema Pass (£11.99 per month) and a month-long Entertainment Pass (normally £9.99 per month) for free, and you've got a top deal. View Deal
Now TV Smart Stick with 1 month Entertainment Pass and 1 month Sky Cinema Pass
£46.97 £19.85 at Amazon
This beats the deal above for price, but you don't get a Sky Sports Day Pass. Maybe you're an Amazon Prime member and you're easily set up to order from this retailer. Or maybe you don't want to think about Sky Sports right now. A smashing sub-£20 Black Friday treat when you consider that the Stick alone regularly retails for £24.99...View Deal
What is Now TV?
Now TV is a streaming service that offers Sky content without the need for a contract or a satellite dish. It brings you the movies, shows and sports you want, when you want. All you need to get started is an internet connection and a compatible device. You can watch on loads of devices, including tablets, smartphones and games consoles, plus Now TV's very own Smart Stick.
This means that not only can you watch without being tied into a lengthy deal, you can also watch in locations where you can't get Sky because of planning restrictions on having a dish.
It's delivered over the internet, so as long as you have a half-decent broadband connection, you can watch Now TV.
How do you get Now TV?
It's simple. You just need a compatible internet-connected device, and a Now TV account. These devices can be smart TVs, streaming boxes (like the ones below), smartphones or tablets.
Once you have an account, you just choose which Now TV Pass you want to buy. You can buy more than one at a time, and you can chop and change each month.
So, if there's no sport you want to watch this month, you can simply not buy the Sky Sports Month Pass and save yourself a bit of money. Basically, with Now TV you need only pay for what you plan to actually watch.
What Now TV streaming devices are available?
Now TV occasionally offers stick bundle deals, meaning you'll get the stick plus a one or two-month TV pass – and you could save up to 35 per cent in the process. Previously, we've seen the Now TV stick bundled together with a two-month Entertainment pass; a whopping saving. Nothing doing right now, (in fact, they're sold out at the time of writing) but do check the link to see if deals are live.
The Now TV Smart Stick alone is usually £24.99 at Now TV, but other online retailers (like the ones below) often offer discounts.
The Now TV Smart Box sits under your TV, and can display shows and films in 4K, though that's currently limited to Netflix and YouTube. This means that live TV in 4K and Sky Sports in 4K is off the menu with this option – although it is one of the most affordable 4K streamers on the market.
Remember though, you don't actually need either device to watch Now TV on your TV, as most smart TVs can access Now TV through an app on their smart TV platforms.
Now you're all set up, a Now TV Pass is in your future.
Introducing Now TV Boost
Before we continue though, some important news: until recently, Now TV was limited to 720p HD. But that was before Now TV Boost. Think of it as an add-on that lets you add Full 1080p HD, Dolby 5.1 Surround Sound (provided your TV and home cinema setup supports it) plus three simultaneous streams at once.
You can cancel it at any time, and you only need pay once to use Now TV Boost with all your active NOW TV Month Passes.
Now TV Boost costs £3 per month, but you can currently bolt it on to a seven-day free trial of any of Now TV's individual passes to try it out for no extra charge.
Now TV Entertainment Passes
This usually costs £9.99 a month and gives you access to nine Sky channels (including Sky One, Sky Atlantic and Sky Arts) and 16 channels in total, including Comedy Central, MTV, Gold, Discovery Channel, Fox, Vice and Syfy. You also get over 300 box sets to choose from, including excellent Sky Originals like Succession, Euphoria and Chernobyl.
Want to test drive what's on offer for free? You're in luck: Now TV is offering free seven-day trial passes for its Sky Cinema, Kids and Entertainment options, and they'll bundle Boost (usually £3) in for free during your trial period, too. These passes will auto-renew – incurring those subscription fees – after seven days unless cancelled, but you're unlikely to forget about them after a week. Maybe set a reminder for yourself, just in case.
Now TV Sky Cinema Passes
If films are your bag, you need to check out the Sky Cinema Pass. It costs £11.99 a month, and gives you over 1,000 movies on-demand from Sky Cinema and Sky Disney – and Frozen II is streaming until July 2021. With a new premiere every single day of the year, the library is growing fast.
Like the Entertainment Pass, you can sign up for a free seven-day trial including Boost (meaning Full 1080p HD resolution where available, plus 3 people can watch at the same time). But again, you'll be charged the full whack of £14.99 per month (£11.99 for Sky Cinema, £3 for Now TV Boost) afterwards unless you cancel it, so it makes sense to keep your account details close to hand.
Now TV Sky Sports Pass
This one comes in three options (or, four if you're adding the new Boost feature for Full 1080p HD, Dolby 5.1 Surround Sound – provided your TV and home cinema setup supports it – plus three simultaneous streams at once.)
The Sky Sports Day Pass regularly costs £9.99 and gives you access to all 11 Sky Sports channels, for one day only. That means, if there were one big match or event you wanted to see, you could just pay for that one day and not have to shell out for the rest of the month.
For the Month Pass, you'll normally pay £33.99, but stop the press! There's a new deal in town. Right now, you can grab a Sky Sports Month Pass for just £25 per month for 3 months, plus a 7 day free trial of Boost HD. This £8.99 per month saving on Now TV's Sky Sports Month Pass isn't to be sniffed at – it's 26% off!
Now TV Sky Sports deal
3-month Sky Sports Pass
This deal means £33.99 becomes just £25, for three months of Sky Sports plus seven days of Now TV's Boost HD feature (for three simultaneous streams, Full 1080p HD, and Dolby 5.1 Surround Sound) gratis! Remember, Now TV will start charging for Boost after seven days.
If you're happy watching sport on your mobile, you can also nab the Sky Sports mobile month pass, for £5.99 per month. No free trials, but it'll auto-renew unless you cancel.
If you're based in the Republic of Ireland, Now TV is offering an even more enticing offer for three whole months. It's calling it the Ultimate Sports Bundle: Sky Sports and Sports Extra passes for only €36.50 per month – a whopping 50% saving.
Sky Sports? Check. BT Sport? Check. Premier Sports? Check.
Important: unless you cancel it after your three months is up, it'll auto-renew for €73 per month (€34 for the Sports Extra pass and €39 for the Sky Sports Pass), so set yourself a reminder if your budget doesn't quite stretch to it.
Also important: don't forget you'll need to use a VPN if you want to use any of the above services while stuck away from home. You can find out all about those (and which are our favourites) on our best VPN deals page.
ROI: Now TV Sky Sports Ultimate for 3-months
It's only available if you live in the Republic of Ireland, but if that's you, Now TV is running a deal that lets you nab 50% off three months off all 11 Sky Sports channels ahead of the start of the Premier League season! Sign up by 11th October. View Deal
Now TV Sky Kids Pass
The Kids Pass gives you access to thousands of kids' shows thanks to its six channels that you can't get on Freeview. These are: Boomerang, Cartoonito, Cartoon Network, Nickelodeon, Nick Jr. and Nick Toons. And recently, Sky's dropped the price from £6.99 per month to just £3.99 – and there's a seven-day free trial.
That means you get to stream all manner of ad-free children's shows like The Loud House, Dorothy and the Wizard of Oz, Horrid Henry, Knight Squad, Adventure Time, Play Your Pets Right and Zak Storm.
Now TV Kids pass 7-day free trial (then £3.99 per month)
Access all six channels for free for seven days. Like what you see? Keep the subscription at just £3.99 per month.View Deal
Now TV hayu Pass
For more than 5,000 episodes of reality TV, check out the hayu Pass. It bring shows like Keeping Up With the Kardashians, World of Dance, The Simple Life, Real Housewives of New York and more.
It too has a free seven-day trial, after which it costs £4.99 a month.
Now TV Hayu 7-day free trial (then £4.99 per month)
Get lost in the weird world of reality TV and Kim Kardashian with the Now TV Hayu pass. There's a seven-day free trial, after which you will hopefully come to your senses...
Check out the best Black Friday Sky TV deals and packages