Now TV has long been the go-to option for Sky content without the need for tying oneself to a lengthy contract.
It's a great way of dipping into some great premium TV, such as Sky Movies and Sky Sports, without being locked into a 12 or 18-month deal.
And it doesn't have to cost the earth. In fact, some of these little passes cost next-to-nothing – as long as you deploy our handy tips on trials, passes and voucher codes.
We've explained all below, including how it works, how to get it and how much it costs.
All set up and ready for deals? Simply scroll down, friends.
What is Now TV?
Now TV is a streaming service that offers Sky content without the need for a contract or a satellite dish.
This means that not only can you watch without being tied into a lengthy deal, you can also watch in locations where you can't get Sky because of planning restrictions on having a dish.
It's delivered over the internet. So as long as you have a half-decent broadband connection, you can watch Now TV.
How do you get Now TV?
It's simple. You just need a compatible internet-connected device, and a Now TV account. These devices can be smart TVs, streaming boxes (like the ones below), smartphones or tablets.
Once you have an account, you just choose which Now TV Pass you want to buy. You can buy more than one at a time, and you can chop and change each month.
So, if there's no sport you want to watch this month, you can simply not buy the Sky Sports Month Pass and save yourself a bit of money. Basically, with Now TV you need only pay for what you watch.
What Now TV streaming devices are available?
Now TV occasionally offers stick bundle deals, meaning you'll get the stick plus a one or two-month TV pass – and you could save up to 35 per cent in the process. Previously, we've seen the Now TV stick bundled together with a two-month Entertainment pass; a whopping saving. Nothing doing right now, but do check the link to see if deals are live.
The Now TV Smart Stick alone is currently £24.99 at Now TV, but other online retailers (like the ones below) often offer discounts.
The Now TV Smart Box sits under your TV, and can display shows and films in 4K, though that's currently limited to Netflix. Now TV is limited to 720p HD.
Remember though, you don't actually need either device to watch Now TV on your TV, as most smart TVs can access Now TV through an app on their smart TV platforms.
Now you're all set up, a Now TV Pass is in your future.
Introducing Now TV Boost
Before we continue though, some important news: until recently, Now TV was limited to 720p HD. But that was before Now TV Boost. Think of it as an add-on that lets you add Full 1080p HD, Dolby 5.1 Surround Sound (provided your TV and home cinema setup supports it) plus three simultaneous streams at once.
You can cancel it at any time, and you only need pay once to use Now TV Boost with all your active NOW TV Month Passes.
Now TV Boost costs £3 per month, but you can currently bolt it on to a seven-day free trial of any of Now TV's individual passes, or add Now TV Boost to any day, week or month Now TV Sky Sports pass for free.
Now TV Entertainment Passes
This usually costs £8.99 a month and gives you access to 11 Sky entertainment channels, including Sky One, Sky Atlantic, Sky Arts, Comedy Central, MTV, Gold, Discovery Channel, Fox, Vice and Syfy. You also get over 300 box sets to choose from, including excellent Sky Originals like Succession, Euphoria and Chernobyl.
Want to test drive what's on offer for free? You're in luck: Now TV is offering free seven-day trial passes for its Sky Cinema, Kids and Entertainment options. They'll auto-renew – incurring those subscription fees – after seven days unless cancelled, but you're unlikely to forget about them after a week. Maybe set a reminder for yourself, just in case.
Now TV Sky Cinema Passes
If films are your bag, you need to check out the Sky Cinema Pass. It costs £11.99 a month, and gives you over 1,000 movies on-demand from Sky Cinema and Sky Disney. And with a new premiere every single day of the year, the library is growing fast.
Like the Entertainment Pass, you can sign up for a free seven-day trial. But again, you'll be charged the full whack afterwards unless you cancel it, so it makes sense to keep your account details close to hand.
Now TV Sky Sports Pass
This one comes in four options. Of course, live sport is a little thin on the ground at present, but there are still classic matches, interviews and recorded sporting content to keep you entertained. The Sky Sports Day Pass regularly costs £9.99 and gives you access to all 11 Sky Sports channels, for one day only. That means, if there were one big match or event you wanted to see, you could just pay for that one day and not have to shell out for the rest of the month.
The Sky Sports Week Pass usually costs £14.99 and lets you watch for seven days – particularly handy if a tournament's entering its final stages, or there are a few matches on in the same week that you want to catch.
For the Month Pass, you'll normally pay £33.99. Again, that gives you all 11 channels, with unrivalled access to sport for that month.
You can buy the Sky Sports Mobile Month Pass for £5.99, if you're happy just watching on your phone. This gives you the Sky Sports Premier League, Action, Arena, Racing and News channels on your mobile.
Now TV Sky Kids Pass
The Kids Pass gives you access to thousands of kids' shows thanks to its six channels. These are: Boomerang, Cartoonito, Cartoon Network, Nickelodeon, Nick Jr. and Nick Toons. And recently, Sky's dropped the price from £6.99 per month to just £3.99 – and there's a 7-day free pass.
That means you get to stream all manner of ad-free children's shows like The Loud House, Dorothy and the Wizard of Oz, Horrid Henry, Knight Squad, Adventure Time, Play Your Pets Right and Zak Storm.
Another great deal is listed below, adding Kids TV to the Sky Cinema/Entertainment bundle.
Now TV Kids pass 7-day free trial (then £3.99 per month)
Access all six channels for free for 7 days. Like what you see? Keep the subscription at just £3.99 per month.View Deal
Now TV hayu Pass
For more than 5,000 episodes of reality TV, check out the hayu Pass. It bring shows like Keeping Up With the Kardashians, World of Dance, The Simple Life, Real Housewives of New York and more.
It too has a free seven-day trial, after which it costs £3.99 a month.
Now TV Hayu 7-day free trial (then £3.99 per month)
Get lost in the weird world of reality TV and Kim Kardashian with the Now TV Hayu pass. There's a 7 day free trial, after which you will hopefully come to your senses...