Now TV offers Sky's entertainment, sports, kids and film content without the need to be tied to a lengthy contract.
It's a great way of dipping into some great premioum TV, such as live Sky Sports and films via Sky Movies, without being tied into a 12- or 18-month deal.
And it doesn't have to cost the earth. In fact, it can cost as little as £3.99 a month – or even be completely free with some of our handy tips on free trials, passes and voucher codes.
We've explained all below, including how it works, how to get it, what's on offer and how much it costs. With the new Premier League season underway, read on to get watching...
What is Now TV?
Now TV is a streaming service that offers Sky content without the need for a contract or a satellite dish.
That means not only can you watch without being tied into a lengthy deal, you can also watch in locations where you can't get Sky because of planning restrictions on having a dish.
It's delivered over the internet. So as long as you have a half-decent broadband connection, you can watch Now TV.
How do you get Now TV?
It's simple. You just need a compatible internet-connected device, and a Now TV account. These devices can be smart TVs, streaming boxes like those below, or smartphones or tablets.
Once you have an account, you then choose which Now TV Pass you want to buy. You can buy more than one at a time, and you can chop and change each month.
So if there's no sport you want to watch that month, you can simply not buy the Sky Sports Month Pass and save yourself some money. It means you only pay for what you watch.
What Now TV streaming devices are available?
The Now TV Smart Box sits under your TV, and can display shows and films in 4K, though that's currently limited to Netflix. Now TV is limited to 720p HD.
Remember, you don't need either device to watch Now TV on your TV, as most smart TVs can access Now TV through an app on their smart TV platforms.
Now you're all set up, it's time to buy a Now TV Pass.
Now TV Entertainment Pass
This costs £7.99 a month and gives you access to 11 Sky entertainment channels, including Sky One, Sky Atlantic, Sky Arts, Comedy Central, MTV, Gold, Discovery Channel, Fox, Vice and Syfy. You also get over 300 box sets to choose from, including Big Little Lies, Warrior, Modern Family and Chernobyl.
Now TV 3-month Entertainment pass 7-day free trial | £17.99
Get access to 11 Sky entertainment channels and over 300 box sets. Remember, after this three month special offer the pass costs £7.99 per month – but you can cancel at any time.
Now TV Cinema and Entertainment 6-month passes for £56.99
If you want to throw Sky Cinema into the mix, you can save over £50 with this special offer. This deal reverts back to two individual passes after six months, at which point it will cost you a combined total of £19.98 per month.
Now TV Sky Cinema Pass
If films are your bag, you'll want to check out the Sky Cinema Pass. It costs £11.99 a month, and gives you over 1,000 movies on-demand. Plus new films are being added all the time - with a new premiere every single day of the year, the library is growing fast.
Like the Entertainment Pass, you can sign up for a free seven-day trial. But again, you'll be charged the full whack afterwards unless you cancel it, so careful you're not caught out.
Now TV 3-month Sky Cinema pass | Save 33% | £23.99
Sign-up for this Sky Cinema pass and you save a third on the cost over three months. The monthly fee reverts back to £11.99 at the end of your three months.
Now TV Cinema and Entertainment 6-month pass | Save over 50% | £56.99
Here's a big chance to save. Combine the Now TV Cinema and Entertainment passes for a six-month subscription and you can save over 50% off the cost. Just remember to cancel and reassess your passes at the end of your six months...View Deal
Now TV Sky Sports Pass
This one comes in four options.
The Sky Sports Day Pass costs £8.99 and gives you access to Sky Sports for one day only. That means if there's one big match or event you want to see, you can just pay for that one day and not have to shell out for the rest of the month.
The Sky Sports Week Pass costs £14.99 and lets you watch for seven days. It's particularly handy if a tournament is entering its final stages, or there are a few football matches on the same week that you want to watch.
For the Month Pass, you'll pay £33.99. That gives you all 11 channels, with unrivalled access to Premier League football, F1, golf majors and more for the month.
Finally, you can buy the Sky Sports Mobile Month Pass for £5.99, if you're happy just watching on your phone. This gives you the Sky Sports Premier League, Action, Arena, Racing and News channels on your mobile.
The Sky Sports Passes don't allow free trials.
Want to know what's on? The Now TV website shows what's coming up, and lets you view it by sport, so you can decide if a Sports Pass is right for you, and if so, which one.
Now TV Sky Sports mobile pass £5.99 a month
Want to watch Premier League football and everything else on your phone, then this is the deal for you. Only accessible on mobile, it's £5.99 per month for Sky Sports Premier League, Sky Sports Arena, Sky Sports Action and Sky Sports News.
Now TV Sky Kids Pass
The Kids Pass gives you access to thousands of kids' shows thanks to its six channels. These are: Boomerang, Cartoonito, Cartoon Network, Nickelodeon, Nick Jr. and Nick Toons.
That means you get all manner of kiddies shows like The Loud House, Dorothy and the Wizard of Oz, Horrid Henry, Knight Squad, Adventure Time, Play Your Pets Right and Zak Storm.
Now TV Kids pass 7-day free trial then £6.99 per month
Access all six channels for free for 7 days. Like what you see? Sign up for just £6.99 per month.View Deal
Now TV hayu Pass
For more than 5,000 episodes of reality TV, check out the hayu Pass. It bring shows like Keeping Up With the Kardashians, World of Dance, The Simple Life, Real Housewives of New York and more.
It too has a free seven-day trial, after which it costs £3.99 a month.
Now TV Hayu 7-day free trial then £3.99 per month
Get lost in the weird world of reality TV and Kim Kardashian with the Now TV Hayu pass. There's a 7 day free trial, after which you will hopefully come to your senses...