Samsung's small but fantastic OLED TV's price has plummeted – and stock is already running low

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This early Black Friday deal saves you just over £650

Samsung S90F 48-inch OLED TV
(Image credit: What Hi-Fi? / Netflix, Drive To Survive)

On the hunt for an early Black Friday deal on a small OLED TV that won't break the bank? We may have found the right deal for you with this Samsung model.

You can snag the 48-inch Samsung S90F for just £849 at Amazon right now, lopping an impressive £651 off its original price. The retailer claims there is only 11 left in stock as well, so you might want to snap it up quick.

Samsung 48-inch S90F was £1500 now £849 at Amazon (save £651)Read the full 48-inch Samsung S90F review

Samsung 48-inch S90F was £1500 now £849 at Amazon (save £651)
The Samsung S90F is a TV we're happy to recommend for its bright, punchy picture, excellent app support and impressive gaming specs. Despite its relatively small size, it doesn't skimp on features, which makes it a seriously competitive OLED enjoying a lovely discount price.
Read the full 48-inch Samsung S90F review

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The five-star Samsung S90F is a fantastic, but not quite perfect, TV that will delight serious movies fans who are short on space.

And with this deal it's competitively priced (and usefully cheaper) than the likes of the equivalent LG C5 and Panasonic Z90B, which will currently cost you £1049 and £1099 respectively.

The S90F is the best Samsung has to offer at this size, boasting a warm yet detailed picture, as well as some pretty flawless gaming specs.

But, before we delve deeper into this, it's worth noting that the S90F is also incredibly easy to set up. It comes with a central pedestal stand that quickly connects to the screen, thanks to a handy screw-free design.

And once that's all put together (which will take only a few minutes), you can enjoy the overall image, which our expert testers said: "For your money, you’ll get a bright, punchy, smallish OLED capable of delivering a fun home movie experience full of pop."

When it comes to the aforementioned gaming specs, the S90F comes with an impressive four full-bandwidth HDMI 2.1 sockets, as well as VRR and ALLM.

What's even more impressive is that it actually goes beyond 4K/120Hz with its support for 4K/144Hz, though unless you're a hardcore gamer, this may just be novel to have.

Sonically, the S90F falls a little short, although good sound is hard to achieve on a TV this size. With a 60-watt, 2.1.2-channel Dolby Atmos-ready, built-in sound system, our testers found the audio to be a "mixed bag." Adding: "Still, the speakers aren't the worst we have heard on a set this size."

With your £651 saving at Amazon, you could invest in a soundbar if you want to make sure you're getting a truly decent viewing experience. We'd personally recommend the Sonos Beam (Gen 2), which will slot in nicely under the slightly higher screen and sounds great.

MORE:

Read our full Samsung S90F review

Best Samsung TVs 2025: budget to premium, 4K, 8K, QLED, QD-OLED

Best OLED TV 2025: our reviewers' 5 top picks for serious movie fans

Robyn Quick
Robyn Quick

Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.

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