The Technics Tracks store is now live in the UK and Germany, offering CD-quality and high-res albums from artists such as alt-J, Bjork, The Doors and the Foo Fighters, to name a few.
Bjork's Vulnicura album is available in FLAC 24-bit/96kHz for £7.49, but most high-res albums appear to be priced around £12.99. CD-quality albums are available more cheaply and you can also buy individual tracks, which are priced between £1.50 and £2.50, depending on the bitrate.
Editorial content is also part of the service, with Technics Selections offering a number of playlists - from Alternative Classics to We Love Indie - and the Technics Spotlights series promising to "bring you closer to the artists". James Lavelle and Mick Glossop kick-off that feature.
The Technics Tracks store was originally announced back at IFA 2014, when the Technics brand announced its comeback with two new ranges of high-resolution hi-fi.
Technics Tracks claims to offer 'tens of thousands' of 24-bit/192kHz tracks, and 'hundreds of thousands' of 24-bit tracks too.
An "extensive collection" of 16-bit/44.1kHz, CD-quality tracks should also be available alongside the high-resolution content.
The store has been custom built by open digital music platform operator 7digital. Music bought through the Technics platform will be stored in a cloud locker, which will mean that you can download your tunes to more than one device – handy for those with both home and portable systems to satisfy.
More after the break
Technics Reference R1 series
Before the launch, David Preece, head of Technics brand strategy in Europe, said: "Technics Tracks will be a vital tool for us to deliver the perfect overall premium audio experience to our customers.
"Technics Tracks is a platform where listeners can not only download their favourite tracks in 24-bit quality but will also be a rich source of news and editorial content on hi-res audio releases."
7digital CEO, Simon Cole, added: "The re-launch of Technics really addresses the needs of audiophiles and anyone interested in high quality music experiences."