Skip to main content

Is Tidal in trouble?

According to a report by Norwegian site Dagens Nærringsliv, Tidal – the rapper-fronted, CD-quality and, lest we forget, Award-winning music streaming service – may only have six more months left. It lost the equivalent of around $44m in 2016.

The report says the service is living on large loans from the owners' holding company.

However, a spokesperson told Engadget the business has grown each year, with the company claiming it will achieve profitibalility in mid-2018.

Needless to say, such a cash issue could spell bad news for its subscribers and the MQA audio technology behind its hi-res Masters streams. It would also leave just Qobuz and Deezer as advocates of "audiophile" streaming.

Fingers crossed the streaming service can turn the tide, then.

MORE:

Best music streaming service 2017

Entire ECM Records catalogue arrives on streaming services

Is it make or break for SoundCloud?

Apple Music vs Spotify: which is best?

Jay-Z - 99 Problems (Tidal Masters non-sweary version)

Becky is Hi-Fi and Audio editor of What Hi-Fi?, and has been part of the team for almost eight years, with her current position preceded by roles as a staff writer and news editor. During that time she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching horror movies and hunting for gluten-free cake.