Sony KD-49XH9505 review

The best 49in TV you can buy? Tested at £1199 / $1000

Sony KD-49XH9505 review
(Image: © Sony / Hanna, Amazon Prime)

What Hi-Fi? Verdict

It may look familiar, but the XH95’s all new performance has set the 2020 benchmark for 49in TVs


  • +

    Punchy, rich picture performance

  • +

    Vastly improved sound

  • +

    Snappy user experience


  • -

    Same design as last year

  • -

    Some backlight bloom

Why you can trust What Hi-Fi? Our expert team reviews products in dedicated test rooms, to help you make the best choice for your budget. Find out more about how we test.

In recent years, Sony has put more effort into delivering a high-end 49in set than most of its rivals, and has been rewarded with What Hi-Fi? Awards for the past three years running.

The KD-49XH9505 is looking to make it four in a row by cramming in more of Sony’s top tech than has been seen before in a TV this size. There’s more pressure this year, though, with 2020 marking the debut of a 48in OLED. Can this Sony LCD still take the premium crown at this size?


At launch, the Sony KD-49XH9505 is priced at £1199. That’s £200 less than its predecessor launched at last year.

This model is known as the XBR-49X950H in the US and priced at $1000. It's currently not available in Australia.

If you’re looking for a bigger TV, the XH9505 is also available in 55in, 65in, 75in and 85in versions. These larger versions also come with a more advanced sound system, an X-Wide Angle panel that should improve viewing angles, and different feet that can be placed at the bottom corners of the set or closer to the centre for a smaller footprint.


(Image credit: Sony / Hanna, Amazon Prime)

Things get off to a slightly disappointing start when you remove the XH9505 from its box and discover that it looks more or less identical to last year’s XG9005. The feet are now near-black rather than silver, but the rest of the chassis appears the same. This is more or less last year’s TV with 2020 innards.

Sony KD-49XH9505 tech specs

(Image credit: Sony / Hanna, Amazon Prime)

Screen type LCD with direct LED backlight

Resolution 4K

Operating system Android TV 9

HDR formats HDR10, Dolby Vision, HLG



Optical 1

But does that really matter? It’s a shame Sony hasn’t taken the opportunity to slim the set down, as it measures a rather chunky 6.9cm (the 49in Samsung Q80T that will likely be one of its closest competitors is 5.5cm deep and the 48in LG CX OLED is just 4.7cm). And those feet, while designed to accommodate a soundbar, still look a bit silly and give the TV a very wide footprint. Ultimately, though, this is a smart-looking set from the front, with the thin, brushed-metal bezel stylishly framing the onscreen action.

The remote has changed, with the XH9505 getting the zapper Sony launched with its premium sets last year. Not only is this a more ergonomic and better laid-out bit of kit, it boasts Bluetooth functionality so isn’t reliant on line-of-sight.

That change in remote control has also precipitated the single alteration to the set’s array of connections: the removal of the input for an IR blaster, which we would imagine few ever took advantage of. We’re left with a fairly typical connection selection that includes four HDMIs (one of which supports eARC), three USBs and an optical audio output.


(Image credit: Sony)

While things might be familiar on the outside, it’s all change on the inside, with the XH9505 being lavished with Sony’s current top chip (at least until the inevitable new Master Series TV models are announced), the X1 Ultimate. This adds Object Based Super Resolution, which is designed to intelligently analyse and enhance the definition of individual objects in an image, and an enhanced version of Object Based HDR Remaster, which applies a similar approach to contrast.

The extra processing power also makes for a snappier user experience. Interacting with Android TV (the XH9505 launches with version 9, but will get an upgrade to 10 at a later date) is far more pleasant than before, with the set responding instantly to button presses. 

Sony has also updated its own menu system, which sits alongside Android and is used to switch inputs, change settings and the like. These are much clearer and better looking than before, and Sony has even gone as far as including a picture and description for every picture setting, making it far simpler to understand what it is that you’re changing.

Android TV still isn’t as neat an operating system as the bespoke systems used by the likes of Samsung and LG, largely because interacting with it means going to a dedicated home screen while those rivals overlay whatever it is you’re currently watching, but it is fairly easy to use and gives you access to lots of apps.

Netflix, Amazon Prime Video, and Disney+ are all on board to scratch that 4K Dolby Vision streaming itch; Rakuten and Google Play Movies & TV deliver pay-as-you-go 4K content with HDR10; and Sony has been sure to make BBC iPlayer, ITV Hub, All 4 and My5 available whether you choose to use the YouView tuner or not (there’s also a standard Freeview tuner and Freesat is coming via a future software update).

It’s a shame that the Apple TV app is missing. You can use AirPlay 2 to stream Apple TV content from an iOS device to the XH9505, but doing so sacrifices picture quality somewhat. Now TV is also absent but Sony assures us that it is on the way.

As well as supporting the Dolby Vision, HDR10 and HLG high dynamic range formats, Sony also supports IMAX Enhanced and Netflix Calibrated. We wouldn’t get too excited about these, though, as the former is currently a long way from widely available and the latter results in the dullest of dull pictures.


(Image credit: Sony / Hanna, Amazon Prime)

View Dolby Vision content using the default Dolby Vision Bright preset, and the experience is anything but dull. Watching The Witcher, it’s remarkable how much punchier and more vibrant the delivery is from the XH9505 than the XG9005.

Put aside what this says about Dolby Vision in general (how can both performances be what the creator intended when they’re fundamentally different?) and marvel at the enticing and cinematic performance that boasts a rich but balanced colour palette, oodles of detail and excellent edge definition.

Motion is excellent here, too. There’s just a hint of shimmer as the camera pans down the fantastical tree in Stregobor’s conjured courtyard, but Sony continues its long-running form for motion processing that smooths and sharpens movement without sacrificing any cinematic quality. This is true of everything we watch during testing and we don’t feel the need to deviate from the default Motionflow settings.

We switch from streamed Dolby Vision to disc-based HDR10 by spinning up the 4K Blu-ray of Star Wars: The Rise Of Skywalker and are a little surprised that the default Standard preset is in need of a fair bit of tweaking, which wasn’t the case with last year’s XG9005. With the out of the box settings the image looks inauthentically vivid in terms of colours and a little dull in terms of brightness.

After many hours of tweaking and testing, we discover that the XH9505 doesn’t actually require a vast amount of adjustment in order to deliver the HDR image we’re after: simply drop Colour to the early 40s (its default is 60), switch Live Colour on and add a few points to Contrast.

Tweaked accordingly, the XH9505 puts in a lovely performance. It’s still just on the rich side of neutral in terms of its colours, but that makes for an enjoyably vibrant viewing experience that doesn’t veer into unrealness. Black depth is similar to that of the XG9005, which is to say not perfect, but the amount of dark detail is far superior and the way that bright highlights punch through the dark is superb. 

Play the scene in which the film’s heroes encounter the giant worm, and Rey’s lightsaber pierces the gloom of the subterranean tunnels far more effectively on the XH than the XG. Ditto BB-8’s blue torch and red LED. In other words, you can see more in dark scenes and they’re more exciting, too.

That said, the XH’s local dimming still isn’t as sophisticated as that of top end backlit sets from Samsung, and that means you get a faint glow around bright objects on otherwise pitch black backgrounds. This is rarely noticeable during normal scenes, but you may encounter it during credits sequences. A little light creeps into the black bars at the top and bottom of a widescreen presentation, too. 

That’s largely expected of an LCD set with an LED backlight and the Sony is far better than most, but our sample does also exhibit a bit of bloom around the bottom-right corner of the screen. It doesn’t really impact the viewing experience, but it is something we would expect a bought set to not suffer from.

(Image credit: Sony / Hanna, Amazon Prime)

Switching from 4K HDR to 1080p SDR (standard dynamic range) we notice that the adjustments made to the Standard preset for HDR have carried over to SDR. Most manufacturers have different versions of each preset, and Sony’s choice makes life a little trickier because SDR films and TV shows don’t look great with our HDR settings. 

The solution is to use a different preset for SDR, so we copy the default settings from Standard to Custom and tweak from there, switching off Black Adjust and the Advanced Contrast Enhancer, and setting X-tended Dynamic Range and Live Colour to Medium. You also need to switch the Light Sensor off for SDR viewing.

We watch Aliens and The Duchess on 1080p Blu-ray and John Wick 3 streamed via Netflix, and are delighted by the XH’s performance, which is warm but natural in terms of colours, packed with detail and crisply rendered. Dark detail is excellent once more.

Drop down to standard-def via the YouView tuner and the image is clean and controlled enough, given the low quality of the incoming signal. Those non-HD local news broadcasts are more than bearable via this TV, at least in terms of picture quality.

Gamers will be pleased to hear that input lag has been significantly improved this year. We measured last year’s XG9005 at 41.5ms, while the XH9505 is down to 21.1ms. That’s still not as fast as the latest Samsung and LG sets, but good enough to be virtually imperceptible. The set’s vibrant balance lends itself well to computer graphics, too.

Whatever you’re watching (or playing) viewing angles are decent but not perfect, with colours and blacks fading a little as you move off axis. The bigger XH models get Sony’s X-Wide Angle tech, which should improve things in this regard.


(Image credit: Sony)

While the XH9505’s audio system has the same power rating as its predecessor’s, sound quality has taken a big step forward. In terms of technology, there’s now support for Dolby Atmos as well as acoustic calibration for your room that uses the microphone in the remote to analyse test sounds sent from the display and adjusts accordingly.

Even without room calibration enabled, this is a significantly weightier and punchier delivery than was offered by the XG9005, but turning it on opens things up even further and smooths out the occasional hard edge. Combine that with a suitable Dolby Atmos soundtrack, such as that of Blade Runner 2049, and it’s a surprisingly cinematic performance for a TV this size.

Even with standard Dolby Digital, there’s an openness and dynamism that’s rare for this end of the market, and stereo signals such as that from the TV tuner are clear and well projected.

Of course, a TV with downward-firing speakers is always going to have its limits, and adding a soundbar would be well worth the extra expense, but for a 49in flatscreen, this Sony sounds very good indeed. The larger XH95 models get Sony’s Acoustic Multi Audio technology, so they should sound even better.


It may look the same as last year’s model, but the KD-49XH9505 features a number of upgrades that make it a better TV than the Award-winning XG9005 it replaces.

The picture isn’t vastly better, but the increased brightness, richer colours and better dark detail combine to make it a more enticing and insightful performer. Add significantly enhanced sound and a snappier user experience, and this is an all-round cracker and the best 49in TV you can currently buy.

We’re yet to see LG’s 48in OLED and the 2020 edition of Samsung’s 49in QLED, but both are priced higher than this Sony and will really have to impress us to justify the extra expense.


  • Picture 5
  • Sound 5
  • Features 5


Best televisions 2020

Read our Sony KD-49XG9005 review

Read our LG CX OLED review

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

Read more about how we test

  • oskirkland
    HBO GO is a no go if you are an Xfinity customer and subscribe to HBO. When you go through the set up process and select Xfinity as the provider, a 'your TV provider does not support HBO GO on this device' prompt appears.
  • manicm
    So let me get this straight, you have to manually switch settings when switching between blu rays and 4K discs for the best quality? No thanks. This is just like their 4K players which won’t automatically recognize Dolby Vision discs. I’ll pass on the Sony thank you very much.
  • eoc69
    Backlight bloom on a 1k plus TV, no thanks.
  • HappySounds
    Why no mention in what is called a review of the inadequate HDMI compatibility for this set? No HDMI 2.1 is particularly poor when the XH90 range (next model down) DOES have it. Surely your readers need the full picture on the capabilities of this set? All it gets is eARC, but no support for the other HDMI 2.1 features such as 4K120, VRR and ALLM.
  • Jonholmzee
    I must be missing something here. over £1000 for a 49" LCD TV!! You could spend half and still get a really good TV. If I was that interested in the best picture quality i would avoid LCD-LED altogether and spend slightly more on a 55" OLED even if it was last years model.
  • johnjay
    What's a little telling is using the same standard preset for SDR & 4k HDR would just be one set up memorized. But just use a Cinema or Game centric calibrated input. Again one set up if happy with the procedure of tweaking.
    I realise this is August now and all the hysterical

    ' A 49" TV that costs 1199.00!?!? No way I'm paying that' - people on a 49" size they will hold steady until at least Black Friday But £200 of £1199 (£1000) as it stands would be normal.

    fully knowing even back in June after a week that price will be heavily discounted.
  • jozefiria
    Agree with HappySounds , how can you call this a review when you don't mention the HDMI 2.1 issue? Can't really trust your review therefore.