This has been a favourite system of ours for years, and we can understand why KEF might have thought the '3005SE could remain so at £1200.
It might have, too, were it not for the arrival of the B&W MT-25. With £246 between them, the choice was fairly straightforward. Now the KEFs are down to £1000, it's anything but.
This system's biggest strength is its 3005 satellites, and specifically, the Uni-Q driver that resides in the centre of each one.
It's this driver that creates the system's stunning dispersion, ensuring each speaker blends seamlessly with the next, regardless of room size or how close you're sitting to the speakers.
If this makes it sound as though the delivery might be a touch on the vague side, perish the thought. The centre speaker is a little bigger than the rest of the satellites, and it uses a pair of extra drivers to increase the clarity and directness of its midrange.
What this means is that, if you play an action scene, you get spot-on ambient noise and surround effects that are steered seamlessly around the room, but without losing any of the dialogue.
Smooth and refined
Still, although it's exciting, the KEF system doesn't quite have the attack of its B&W rival. The upside of this is that it's more smooth and refined, and refuses to be baited into harshness by even the brightest partnering kit.
The HTB2SE subwoofer goes deeper than the B&W's ASW608, too, making for a more authoritative and weighty delivery that adds extra scale to big Hollywood blockbusters.
A touch of tubbiness creeps in at times, and it's generally less agile than the dinky '608, making the system slightly less suited to music than the MT-25, but that extra depth will be ample compensation for many movie fans.
And that, in a nutshell, is what makes this such a tough test to call: each system has its strengths, each is more suited for different situations and source material.