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Content funding on What Hi-Fi?

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At Future Publishing Limited we rely on advertising to keep bringing you the content you love to read. The majority of the content on What Hi-Fi? is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful. 

In some cases the partner provides content for us, but in others they support us in producing content but we maintain editorial independence. This additional content is labelled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean, and how the content you're reading was funded. 

Supported Editorial

Articles that are labelled as being written ‘in association’ with are independent editorial articles, created by writers employed by What Hi-Fi? that have been funded through the support of a commercial partner. When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner. 

The article is written by a What Hi-Fi? journalist, or one under the direction of a What Hi-Fi? senior editor, and posted to What Hi-Fi?. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Articles that are labelled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by What Hi-Fi?. This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test