Back in April, Samsung announced a vertical TV called Sero for its domestic Korean market. Now it's announced the set is coming to the West.
Sero flips from the traditional horizontal (aka landscape) orientation to vertical (aka portrait). It's aimed at millennials who can't get enough of online videos from platforms such as TikTok and Instagram, and are fed up of the picture not filling their TV screen.
In terms of bread and butter specs, it's not the greatest. It's 4K and uses a QLED screen, but lacks full-array local dimming, so we can't imagine the picture will trouble the best sets around.
Still, it's only 43 inches in size, so is probably intended for a teen's bedroom rather than the lounge.
It's coming to the US and "several global markets" this year. Pricing and availability are still to be confirmed.
