Imagination Tech confirms Pure radio business up for sale

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Sir Hossein Yassaie has stepped down as chief executive of Imagination Technologies, as the company confirms it plans to sell the Pure business - but Pure says it's "business as usual" for customers.

Imagination Technologies has begun restructuring plans in an effort to reduce operating costs, and the company has confirmed the Pure radio business is up for sale. The group says it expects to post a loss for this financial year, ending April 2016 - and clearly the Pure division is seen as part of the problem.

A statement released today by Imagination Technologies, said: "The Group believes there are potentially more appropriate owners for Pure, given the economies of scale in the consumer electronics market, who will be able to leverage its leading technologies and brand. Imagination will treat the Pure division as a discontinued operation with immediate effect.

"Imagination will also initiate a full operational review, including all R&D expenditure. This review, which is expected to last several months, will ensure investment is focused on core activities which are set to deliver attractive returns."

Paul Smith, Pure’s general manager, told What Hi-Fi?: "I can confirm that Pure is up for sale but from our customers’ point of view, it’s absolutely business as usual."

Imagination plans to focus its investment on "core activities which are set to deliver attractive returns". And this doesn't look likely to include Pure.

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).