Apple launches Watch, new MacBook; drops Apple TV price

As expected, Apple took the wraps off its new Apple Watch today. The Apple Watch will be available for pre-order from 10th April and released on 24th April in the UK, US and other countries.

The Apple Watch comes in three models - the standard Watch, Watch Sport and the high-end Watch Edition - with starting prices ranging from $349 to $549 for the two cheaper models up to a wallet-busting $10,000 for the Watch Edition.

The smartwatch has a built-in speaker and mic so can take voice calls, will be able to receive any notifications you can currently receive on your iPhone, and promises to come with "thousands" of apps.

The entry price for Apple TV has also been cut from $99 to $69, or around £45.

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).