An LG OLED TV could change your life (in more ways than one)

LG C3 OLED TV in a modern apartment living room with a turtle on screen
(Image credit: LG)

We live and breathe TVs here at What Hi-Fi?, so when we say that LG’s OLED TVs are world-class, we mean it. Unmatched black depths, pinpoint sharp details and punchy vibrant colours are recurring factors across the range, from the small-yet-mighty OLED42C3, all the way up to the striking flagship OLED65G3. 

So, what could possibly make an LG OLED TV any more enticing? How about a side of potentially life-changing money? Up to £100K to be exact, as that’s what you could win alongside the purchase of any new LG OLED TV. In fact, a cash prize is guaranteed if you buy an LG OLED TV at Currys, with at least £25 up for grabs. Better yet, you’ll still be taking home a top-notch TV regardless; it’s the definition of win-win!

 What is OLED? And what are its benefits?

LG G3 OLED TV in a modern apartment living room with a break dancers on screen

(Image credit: LG)

Organic Light Emitting Diode, or OLED to its friends, is easily one of our favourite screen technologies around. You’ll likely have come across it in many of our reviews and best buy lists, and for good reason too, but what exactly is OLED? Put simply, it's a screen technology that utilises individually lit pixels. Sounds simple right? But this is actually what sets OLED TVs apart from traditional LCD sets. 

Thanks to this, LG OLED TVs can use those unpowered pixels to produce pure, true blacks with no distracting light bleed that you’ll find on other non-OLED sets. Better yet, those blacks are inky and deep, as the TV isn’t trying to use a backlight to create the colour black, as is the case with traditional LCD TVs. LG has also included its OLED evo tech on its top-of-the-range OLED models which further boosts brightness and clarity, ensuring you’re getting the very best picture quality. 

Comparatively, LCD sets rely on edge-lighting or a fully backlit panel which can’t match the control and nuance of an OLED panel when it comes to darker scenes and reproducing blacks. This usually results in a patchy, greyish colour that doesn’t come anywhere near the inky deep blacks that OLEDs are capable of. 

Other picture-based benefits of OLED include improved contrast, wider viewing angles and gorgeously vivid colours. LG has been crowned the number-one OLED brand for a full decade running, so you can rest assured that you’ll be in safe hands if this is your first OLED or if you’re upgrading to the latest model. 

And as if these TVs weren’t already close to pixel perfection, LG has equipped its latest range with the all-new AI processor Gen 6 on board that boosts picture performance even further. This includes optimising both the picture and sound automatically depending on the content you’re watching - now that’s what we call a smart TV. 

 The perfect picture for movie lovers and gamers alike

LG G3 OLED TV in a modern apartment living room with a bee on screen

(Image credit: LG)

LG OLEDs offer stunning image quality alongside a host of excellent connectivity and picture features, meaning they’re a no-brainer for film enthusiasts and hardcore gamers alike. Take, for example, the crisp and detailed 4K resolution that you’ll find on all models, and that Dolby Vision support that will make your favourite content on Netflix and Disney Plus pop - both apps are downloaded on the extensive built-in webOS smart platform ready for you to jump right into your favourite shows and movies. 

Pair that with HDMI 2.1 on the B3, C3, G3 (all available at a great price at Currys) and Z3, and you’re set for 4K 120Hz gaming, ideal for gamers who don’t want to compromise. Better yet, you can take advantage of LG’s Game Optimiser settings to give you a competitive edge, with a handy frame-per-second indicator and quick access to low latency modes and variable refresh rate settings.

 An OLED TV for every occasion 

LG G3 OLED TV in a modern apartment living room with a deer on screen

(Image credit: LG)

LG’s OLED TV line is extremely versatile, meaning you’ll be able to find a model that best fits your budget and space. The B3 is a great place to start if you’re new to OLED TVs as it has all the benefits of OLED at a slightly more newcomer-friendly price. Moving up to the C3 is where things start to get more exciting, with top-notch gaming specs and a greater variety of sizes ranging from 42-inches to 83-inches. 

The next step up is the G3; a marvel of a TV with cutting-edge screen technology, LG’s brightest OLED panel to date and a remarkable flush fit wall-mounted design - it's eye-catching in more ways than one. And at the very top of the range, you’ll find the Z3, LG’s 8K OLED TV that pushes picture boundaries in every possible way.

You can explore the wide range of sizes and specifications at Currys, all at stellar prices and possibly accompanied by a life-changing £100,000 worth of cash prizes. 

Buying an LG OLED now could change your life (in more ways than one)

Buying a television is a big commitment, so that’s why we recommend Currys as the place to go if you’re in the market for a new LG OLED. With unmatched expertise, customer service and versatility when it comes to delivery and collection, you’ll be in safe hands knowing you’re getting the best advice, support and price. Have we also mentioned that you can win up to £100,000 with the purchase of an LG OLED TV for a limited time? Don’t miss out. 

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


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