The best TV deals 2024: cheap 4K HDR, OLED and QLED televisions

The start of the year might not seem like the best time to buy a new TV, but there are in fact some good deals to be had right now. That's largely because most of the year's new TVs were announced at CES in January, so it's now time for retailers to focus on selling all of the 2023 models ahead of their replacements arriving in the coming months.

You may well be tempted to wait for the new models to arrive, but you won't get a discount on one of those for a long time. Anyone looking for value knows to go for a model approaching the end of its life rather than one that has just launched.

So, with no further ado, here are the best deals available on the best TVs.

Today's very best TV deals

Sony XR-55A80L 2023 OLED TV £2399 £1599 at Amazon (save £1000)

Sony XR-55A80L 2023 OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0BX449WWF%3Fth%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">£2399 £1599 at Amazon (save £1000)
One of the biggest surprises of 2023 so far, the <a href="https://www.whathifi.com/reviews/sony-xr-55a80l" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice.

LG OLED77G2 2022 OLED TV&nbsp;£4499 £2799 at Richer Sounds (save £1500)

LG OLED77G2 2022 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6217&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.richersounds.com%2Flg-oled77g26la.html" data-link-merchant="richersounds.com"">£4499 £2799 at Richer Sounds (save £1500)
The 77-inch version of LG's top 4K OLED TV is every bit the dazzling proposition you imagine it to be. If you've got the space and the money, this is a superb option. You need to be Richer Sounds VIP member in order to get this deal, but joining is instant and free. Read our full <a href="https://www.whathifi.com/reviews/lg-oled65g2-2022-oled-tv" data-link-merchant="whathifi.com"" data-link-merchant="richersounds.com"">LG G2 review.

BEST 42-INCH TV DEALS

LG OLED42C3 2023 OLED TV was £1499 now £999 at Currys (save £500)What Hi-Fi? Award winnerRead our full LG OLED42C3 review

LG OLED42C3 2023 OLED TV <a href="https://www.awin1.com/awclick.php?awinmid=22479&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.currys.co.uk%2Fproducts%2Flg-oled42c34la-42-smart-4k-ultra-hd-hdr-oled-tv-with-amazon-alexa-10248667.html" data-link-merchant="currys.co.uk"" target="_blank">was £1499 now £999 at Currys (save £500)
The 42-inch C3 has finally dropped to a seriously good price. This is simply the best TV available at this size, both in terms of picture performance and features. The sound lets it down somewhat, but hopefully this discount leaves a little money for a soundbar. What Hi-Fi? Award winner
Read our full <a href="https://www.whathifi.com/reviews/lg-c3-oled42c3" data-link-merchant="whathifi.com"" data-link-merchant="currys.co.uk"">LG OLED42C3 review

Sony XR-42A90K 2022 OLED TV&nbsp;was £1899 now £1429 at Sevenoaks (save £470)Five starsRead our full Sony XR-42A90K review

Sony XR-42A90K 2022 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-54176-sony-xr-42a90k-42-4k-uhd-oled-tv.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"" target="_blank">was £1899 now £1429 at Sevenoaks (save £470)
Sony's first 42-inch OLED is a high-end treat, particularly if picture authenticity is your priority. It sounds great by TV standards, too. The 42-inch LG C2 is still overall the better buy, given its much lower price, but there are many who will feel it's worth spending the extra on this Sony. Use code GDSAVE50 at checkout to get this price. Five stars
Read our full <a href="https://www.whathifi.com/reviews/sony-xr-42A90K" data-link-merchant="whathifi.com"" data-link-merchant="sevenoakssoundandvision.co.uk"">Sony XR-42A90K review

BEST 43-INCH TV DEALS

Hisense 43A6GTUK 43-inch LCD TV&nbsp;was £429 now £269 at Amazon (save £160)Read ourfull Hisense 43A6GTUK review

Hisense 43A6GTUK 43-inch LCD TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB092RF1GMR%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £429 now £269 at Amazon (save £160)
The 2021 43A6GTUK is another lesson from Hisense in how you can no longer judge a TV by its price point. Yes, there are weaknesses – unhelpful presets and slightly desaturated colours, for example – but it also offers more features and delivers a much greater level of picture and sound consistency than should be possible at this price.
Read our full <a href="https://www.whathifi.com/reviews/hisense-43a6gtuk" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">Hisense 43A6GTUK review

BEST 48-INCH TV DEALS

LG OLED48C2 2022 OLED TV was £1399 now £899 at Currys (save £500)

LG OLED48C2 2022 OLED TV <a href="https://www.awin1.com/awclick.php?awinmid=22479&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.currys.co.uk%2Fproducts%2Flg-oled48c24la-48-smart-4k-ultra-hd-hdr-oled-tv-with-google-assistant-and-amazon-alexa-10235947.html" data-link-merchant="currys.co.uk"">was £1399 now £899 at Currys (save £500)
If you want a cutting-edge 48-inch TV at a great price, the OLED48C2 is for you. This is last year's model but it's very similar to the new C3 and is significantly cheaper. It's also got every gaming feature covered. Snap up this deal while you still can.

LG OLED48C3 2023 OLED TV&nbsp;was £1600 now £1099 at Richer Sounds (save £501)What Hi-Fi? Award winner
Deal also available at Amazon

LG OLED48C3 2023 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6217&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.richersounds.com%2Fcatalog%2Fproduct%2Fview%2Fid%2F1016117%2Fs%2Flg-oled48c34la%2F" data-link-merchant="richersounds.com"">was £1600 now £1099 at Richer Sounds (save £501)
Like its 42-inch sibling, the 48-inch <a href="https://www.whathifi.com/reviews/lg-c3-oled65c3" data-link-merchant="whathifi.com"" data-link-merchant="richersounds.com"">LG C3 is simply the best TV available at its size. The picture performance is thrilling but authentic, it boasts every gaming feature you could possibly need and it has an app-packed, user-friendly operating system. What Hi-Fi? Award winner
Deal also available at
<a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0BYKBM6G3%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="whathifi.com"" data-link-merchant="richersounds.com"" target="_blank">Amazon

Sony XR-48A90K 2022 OLED TV&nbsp;£1899 £1449 at Sevenoaks (save £450)

Sony XR-48A90K 2022 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-54169-sony-xr-48a90k-48-4k-uhd-oled-tv.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"">£1899 £1449 at Sevenoaks (save £450)
"An astonishingly good 'small' OLED TV" is how we described the 48-inch <a href="https://www.whathifi.com/reviews/sony-xr-48a90k" data-link-merchant="whathifi.com"" data-link-merchant="sevenoakssoundandvision.co.uk"">Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specs (while not quite up there with the LG C2) are strong. Use code GDSAVE50 to get this price.

BEST 50-INCH TV DEALS

Samsung UE50AU7110 2021 50-inch TV £579 £359 at PRC Direct (save £220)

Samsung UE50AU7110 2021 50-inch TV <a href="https://www.awin1.com/awclick.php?awinmid=3631&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fprcdirect.co.uk%2Fsamsung-ue50au7110-50-au7100-uhd-4k-hdr-smart-tv-2021.html" data-link-merchant="prcdirect.co.uk"">£579 £359 at PRC Direct (save £220)
A smaller, very similar TV was the best 43-inch set we tested last year. It boasted a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun. Which bodes well for this model.

BEST 55-INCH TV DEALS

Sony XR-55A80L 2023 OLED TV £2399 £1539 at Seveoaks (save £860)

Sony XR-55A80L 2023 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-55711-sony-xr-55a80l-55-4k-uhd-oled-tv.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"" target="_blank">£2399 £1539 at Seveoaks (save £860)
One of the biggest surprises of 2023 so far, the <a href="https://www.whathifi.com/reviews/sony-xr-55a80l" data-link-merchant="whathifi.com"" data-link-merchant="sevenoakssoundandvision.co.uk"">Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice. Use code GDSAVE60 at checkout to get this price.

LG OLED55C3 2023 OLED TV&nbsp;was £2100 now £1079 at Amazon (save £1021)Read our full LG C3 review

LG OLED55C3 2023 OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0BYKD6GM7%2F%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £2100 now £1079 at Amazon (save £1021)
The C3 isn't much of an improvement on the C2 it replaced and, on balance, the Sony A80L is a better TV. That said, this is still an excellent OLED and there's no better-specified TV for gaming, and at this price, it's very tempting indeed.
Read our full <a href="https://www.whathifi.com/reviews/lg-c3-oled65c3" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG C3 review

BEST 65-INCH TV DEALS

LG OLED65C2 2022 OLED TV&nbsp;£2699 £1499 at Amazon (save £1200)

LG OLED65C2 2022 OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09W65BR8S%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">£2699 £1499 at Amazon (save £1200)
While the G2 is an even better performer, the C2 is still the 2022 LG OLED TV that most people should buy, thanks to its irresistible performance-per-pound credentials. It's got a flawless set of next-gen gaming features, too. Read our full <a href="https://www.whathifi.com/reviews/lg-oled65c2" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG C2 review.

LG OLED65C3 2023 OLED TV&nbsp;was £2900 now £1698 at Amazon (save £1202)Read our full LG C3 review

LG OLED65C3 2023 OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0BYKD6QFH%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £2900 now £1698 at Amazon (save £1202)
The C3 isn't much of an improvement on the C2 it replaced and, on balance, the Sony A80L is a better TV. That said, this is still an excellent OLED and there's no better-specified TV for gaming, and at this price it's very tempting indeed.
Read our full <a href="https://www.whathifi.com/reviews/lg-c3-oled65c3" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG C3 review

Sony XR-65A80L 2023 OLED TV £2999 £2039 at Sevenoaks (save £960)

Sony XR-65A80L 2023 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-55725-sony-xr-65a80l-65-4k-uhd-oled-tv.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"" target="_blank">£2999 £2039 at Sevenoaks (save £960)
One of the biggest surprises of 2023 so far, the <a href="https://www.whathifi.com/reviews/sony-xr-55a80l" data-link-merchant="whathifi.com"" data-link-merchant="sevenoakssoundandvision.co.uk"">Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice. Use code GDSAVE60 at checkout to get this price.

Samsung QE65S95C 2023 QD-OLED TV £3599 £1879 at Amazon (save £1600)Read our full Samsung S95C review

Samsung QE65S95C 2023 QD-OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0BXQ32HN2%3Fth%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">£3599 £1879 at Amazon (save £1600)
At its launch price, we described the S95C QD-OLED as one of the most technically capable TVs there's ever been but criticised its slight lack of subtlety. With this discount, it's something of a steal that will knock your socks off.
Read our full <a href="https://www.whathifi.com/reviews/samsung-s95c-qe65s95c" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">Samsung S95C review

LG OLED65G2 2022 OLED TV&nbsp;was £3299 now £1439 at Amazon (save £1860)Read our full LG G2 review

LG OLED65G2 2022 OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09YD3N4GH%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £3299 now £1439 at Amazon (save £1860)
The G2 is LG's flagship 4K model from last year, boasting not only OLED Evo technology but also an added heatsink that allows the panel to be pushed to even brighter levels (though the newer G3 goes even brighter). It also supports every gaming feature you could wish for and has a lovely design – but do bear in mind that a wall bracket is included rather than a stand.
Read our full <a href="https://www.whathifi.com/reviews/lg-oled65g2-2022-oled-tv" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG G2 review

BEST 77-INCH TV DEALS

LG OLED77C2 2022 OLED TV&nbsp;was £3699 now £2649 at Amazon (save £1050)

LG OLED77C2 2022 OLED TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09W66R7L8%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £3699 now £2649 at Amazon (save £1050)
If you want the best performance-per-pound LG OLED of 2022 in a truly cinematic size, this 77-inch version of the C2 is what you're after. It's got all of the top-notch features of the smaller models but with an extra dose of epicness. Read our full <a href="https://www.whathifi.com/reviews/lg-oled65c2" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG C2 review.

LG OLED77C3 2023 OLED TV&nbsp;£4000 now £2249 at Sevenoaks (save £1751)

LG OLED77C3 2023 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-56956-lg-c3-series-oled77c36lc-77-4k-smart-uhd-oled-tv.aspx%3Futm_source%3Dwhathifi%26utm_medium%3Dfeed" data-link-merchant="sevenoakssoundandvision.co.uk"" target="_blank">£4000 now £2249 at Sevenoaks (save £1751)
While it's not a huge upgrade on the C2, the <a href="https://www.whathifi.com/reviews/lg-c3-oled65c3" data-link-merchant="whathifi.com"" data-link-merchant="sevenoakssoundandvision.co.uk"">LG C3 is now available for more or less the same money as its predecessor, making it the better TV to buy. It's a great all-round performer and a peerless gaming TV, and 77 inches is truly cinematic. Budget for a dedicated audio system, though, as the C3 sounds pretty weak. Use code GD10PC at checkout to get this price.

LG OLED77G2 2022 OLED TV&nbsp;£4499 £2799 at Richer Sounds (save £1500)

LG OLED77G2 2022 OLED TV <a href="https://fan.go2jump.org/aff_c?offer_id=6217&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.richersounds.com%2Flg-oled77g26la.html" data-link-merchant="richersounds.com"">£4499 £2799 at Richer Sounds (save £1500)
The 77-inch version of LG's top 4K OLED TV is every bit the dazzling proposition you imagine it to be. If you've got the space and the money, this is a superb option. You need to be Richer Sounds VIP member in order to get this deal, but joining is instant and free. Read our full <a href="https://www.whathifi.com/reviews/lg-oled65g2-2022-oled-tv" data-link-merchant="whathifi.com"" data-link-merchant="richersounds.com"">LG G2 review.

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime DayBlack Friday and Cyber Monday. The 2022 editions of these events have now been and gone, but you can bet your bottom dollar they'll be back and bigger than ever in 2023. Amazon Prime Day tends to move around, but Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday should take place on Friday 24th November, and Cyber Monday on Monday 27th November. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.

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Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.