As Stringer put it in an interview last year, "We got great praise for [OLED], but then you don't sell any. So then, all of a sudden, you have a different problem."
One reason for the high price of the OLED TVs is the low yields possible in production: the screens are difficult to make, and the reject rate is high.
Sony's big Korean rivals, LG and Samsung, are known to be continuing research on mid-sized OLED panels for TV use.
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