Another nail in the coffin for 3D, as Sky announces it will be removing the Sky 3D channel and putting all its 3D content on to the On Demand service.

The Sky 3D channel will be removed in June and all of the 3D content will instead only be available on demand. Sky is promising "over 60 shows and movies available On Demand in 3D".

Sky's 3D channel has previously shown blockbuster films such as Avatar and documentaries such as David Attenborough's Flying Monsters. Currently the channel broadcasts in the evenings showing a mixture of TV and film content, alongside on demand 3D content.

The news was announced in a blog post by Luke Bradley-Jones, brand director, TV products, who did his best to put a positive spin on the change: "From the latest 3D movie premieres like Guardians of the Galaxy, X-Men Days of Future Past and Dawn of the Planet of the Apes, to the very best in natural history with documentaries like Natural History Museum Alive, it will all be ready and waiting for our customers to view whenever it suits them. The changes to 3D are all part of making our on demand offering a fantastic destination for customers."

Sky says TV package prices will not be affected and Sky 3D programmes will now be found in the respective areas of On Demand - Sky Box Sets, Sky Movies and Sky Store – with each section getting a new 3D area within the menu. 

Sky recently revealed almost 7 million households are now connected to the On Demand platform, with on demand downloads up more than 60% year-on-year.

More after the break

Last September it was revealed that there would be no live football in 3D on Sky this season, and it's now hard to see Sky committing to shooting fresh 3D content with the plug set to be pulled on the linear TV channel.

The BBC ended its 3D broadcasts back in 2013, citing a lack of appetite from the public for 3D, and now the amount of 3D content being broadcast looks likely to take a further hit this summer.

BT Sport doesn't offer any 3D content, while Virgin Media only offers 3D films and TV shows on demand.

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Comments

dobrocop's picture

SKY removing 3D content,.

Is there nobody that has any long term ideas , and why are they doing this now when 3D never looked better than on a 4K UHD tv, these TV's can upscale the HD to a really good high quality,  SKY would do well to keep it going for a few years yet and i think that once people realise that the new 4K sets can show 3D better than a standard Cinema  can then they wouldent have wasted all this time!. they are short sighted , Hollywood is still making 3d films and the effects are getting better and better, and 95% of these tvs are 3d compatable ,  its not going to just stop because of a few silly Reviewers saying "3d is dead" , its here for good and especially since these new sets can show it the way it was meant to be see,.ted.

newday2a's picture

NOW TV?

Does this mean that 3D content will be made available on Now TV?

Chrisrosevilla's picture

A nail in the coffin?

Bit puzzled by this comment!

On demand is very popular and growing fast - I prefer it and rarely watch live TV. If you look up a company called 'Netflix' they are growing really quickly in loads of countries and all of their stuff is on demand.

Admittedly 3d bluray is far superior and on a giant screen looks and sounds amazing with a good sound system, but Sky 3d is ok. It doesn't suit everything of course but we regularly have 3d nights with friends round when a spectacular comes out & will continue to do so.

The only friends who can't appreciate it are ones with some sort of sight defect and while I can feel sorry for them, it shouldn't stop the rest of us enjoying it.... 

No offence intended but I sometimes wonder if 'cool' reviewers are quite as in touch as they think they are! haha.

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