LG predicts bright future for OLED TVs as plasma faces final curtain

Although it's expected that OLED screens will mainly be aimed at the premium end of the market, LG has underlined its confidence in the technology with confirmation that its first Ultra HD 4K OLED sets will be hitting UK shelves next month.

The curved 65in 4K OLED will cost a cool £6500, while pricing for the 77in is yet to be confirmed.

MORE: LG launches world's first curved Ultra HD 4K OLED TVs

And the Korean manufacturer told What Hi-Fi? that bendable OLED TVs are very much part of its plans as well, with the first flexible set due to hit the shelves next year – described as the "ultimate solution" when it comes to new TVs as you'll be able to choose and/or switch between a flat screen and a curved screen depending on your tastes and the type of content you're watching. (You can read what we think in our look at the future of TV.)

We first caught sight of a bendable TV from both LG and Samsung at CES 2014 earlier this year – and while no firm details regarding release date and pricing were confirmed, expect prices to be at the higher end of the spectrum.

MORE: OLED TV – reviews, news and everything you need to know

LG's OLED screens are just millimetres in width

LG's OLED screens are just millimetres in width

And what of plasma? Hugo Shin, product communications director for home entertainment at LG, confirmed that production will be coming to an end by the end of the year – and it could be halted as early as next month.

LG says that decision has been motivated primarily due to the declining availability of components, rather than shrinking demand. As a result, LG will be adding itself to the list of manufacturers leaving the plasma production path this year.

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Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.