The problem, as it has been before with Sony sets, is that the backlight is uneven. This reveals itself in blotches of light on the screen when it should otherwise be black – and at times there are even visible lighter patches when watching video content.
So, once more, we must say exercise caution when considering this Sony model.
The silver liningThat not inconsiderable clouding problem aside, this Sony ticks all the specification boxes.
The V5500 sits in the middle of Sony's long lineup of TVs, but still packs in four HDMI inputs, DLNA connectivity, Applicast technology for viewing selected online content and a USB input.
More after the break
That's a fair amount for your £700 – or less if you shop around.
This set is fairly easy on the eye, as is usual for Sony, while the familiar remote control is intuitive and thoughtfully organised. Switch on, and the XrossMediaBar makes for a smooth navigation experience, so we're soon enjoying the set in action.
Punchy, sharp picturesWatching off-air content from the digital TV tuner the picture is punchy and sharp. BBC HD's content looks superb from a Sky HD box while standard definition content is handled confidently avoiding any noise, instability or motion issues.
It's more good news when we send some Blu-ray content. The gripping District 9 shows the ‘V5500 capable of solid black levels that still uncover sometimes hidden details from gloomy corners, while brighter scenes show clean, fresh whites and punchy colours.
The set does a fine job of delivering smooth but realistic motion, too. It's all topped off by full-bodied, expansive sound.
So what's wrong? Well, there's that backlight unevenness which does shine through in light scenes at times and more obviously in dimly-lit scenes.
Also, it doesn't quite match the best around for probing insight and the subsequent sense of three-dimensionality that comes with it.
So yet again (in recent memory) it's qualified praise for what is at times an excellent Sony LCD TV.