Not content with ruling the roost at higher price bands, Pure has models to take care of the budget section of the digital radio world, too. The One is its entry-level DAB radio, and its performance means it should sell in shedloads.
However, don't think you're getting £100-plus radio performance – you're not. Though the One offers good clarity and class-leading levels of detail, it lacks the authority, bass-reach and richness of some pricier rivals. True, those superior-sounding sets cost double the money, but if you plan lots of radio listening, they're probably worth it. The One is a good listen, though, and if you struggle to pick up digital signals (as you occasionally might, due to its diffident tuning), there's FM as a back-up.
The One hosts a couple of nicely innovative features: when listening to digital stations, you can pause the scrolling text (handy to note down info), and you can also store text data and read it later. Power is either via mains or battery – 20 hours from the bespoke £30 Pure battery unit, or 35 hours from six C size batteries – meaning the One is truly portable, and the build, though lightweight, is fine for the money.
Pure doesn't seem to build anything but competitive digital radios – the One is no different.