CES 2012: LG Cinema 3D goes slim, reducing TV bezel down to just 1mm

8 Jan 2012

Seems it's not just Samsung taking the 'frameless TV' route at CES 2012, which opens in Las Vegas on Tuesday: LG has just announced it'll be showing its Cinema Screen TV design at the show, reducing the bezel around the display to just 1mm.

The design will be featured on the company's new Cinema 3D Smart TVs for 2012, and is said to create 'a more optimal and comfortable environment for immersive 3D viewing.'

As the name suggests, the intention is to create an effect more like viewing a cinema screen by losing the noticeable surround on the TV screen.

Havis Kwon, head of LG's Home Entertainment Company, says that 'The 3D experience is still evolving and we at LG intend to push the limits of what 3D can deliver.

'With our 2012 CINEMA 3D Smart TVs, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.'

Also to be launched at CES 2012 is a range of new Cinema 3D glasses, which are 20% lighter than the previous models, for greater viewing comfort, while the TVs will also have 3D Sound Zooming to help match audio with on-screen depth and movement effects.

In addition the company is using the 3D technology to allow Dual Play gaming: using special Dual Play glasses, two players can each see a different full-screen image on the screen at the same time.

The company will also be promoting the 3D content available on its Smart TV platform, and the TVs' 2D-to-3D conversion engine.

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Comments

its really sad how looks are up there with pic & sound quality.Of course its nice to have a decent looking unit,but the emphasis on looks seems to more important to some A/V cos.These co's know their target audience is more bling orientated than how good their tv pic quality is,or "did ye see me new telly?! its about 2mm thick,yea, & next wk im gettin a top-notch cinema system to match it for 250 pound,ye wanna see it man,yea,top o' the range." Each to their own,but these co's have gotten the message lost,yes they are in it to make money,obviously,but as long as it looks good now seems to be the thinking....sad.

johnjay wrote:
Very nice of LG to take credit for something Sony invented with that 24" PS3 3D gaming TV. in 2010.

Except of course that this is done with passive glasses.

johnjay wrote:
this 3d sound zooming sounds like another cheap gimmic,as "the company " has no real home AV equipment like an AVR for anybody to hear their cinema 3d screens in action

No, it just has new home cinema in a box systems, as covered in news the other day, which arguably more people are likely to buy.

"The company is Using the 3d technology to allow dual play gaming using special dual play glasses" Very nice of LG to take credit for something Sony invented with that 24" PS3 3D gaming TV. in 2010.& this 3d sound zooming sounds like another cheap gimmic,as "the company " has no real home AV equipment like an AVR for anybody to hear their cinema 3d screens in action.

Think we're in for a lot of 'my bezel is smaller than your bezel' claims this year Wink

Looks sweet. Glad to see LG are finally catchin up with Samsung in the design stakes.