Yes, today's the day that Americans like hit the mall, with every retailer worth its salt piling on the discounts. This year Apple, bless it, is letting us Brits in on the savings. So here's a run down of what you can bag.
For the biggest savings you'll want to be heading straight to the iMac and MacBook Pro aisles. You can pick up a Pro today for £828, down from £899, saving £71. And Apple's been equally generous with its £949 iMac which'll now set you back £878.
The iPod nano gets a modest £7 off at £108 for 8GB or £128 for 16GB. The iPod touch 64GB has had a not-to-be-sniffed at £31 lopped off the price tag bringing it down to £268. The 32GB touch is discounted by £21 at £208, while the 8GB will now cost you just £138 with its £11 reduction.
More after the break
And if you want an Apple TV you'll save £11 – the 160GB version is £207.99 just for today.
Other discounts include £35.95 off the Altec Lansing inMotion MAX iPod dock, now £114, £21.95 off the Klipsch Image S4i in-ear headphones with microphone, down to £68, and a saving of £31.95 on the Monster Beats Studio headphones by Dr Dre, now £248.
Small items get the biggest percentage cuts. There's 29% off the Nike + iPod Sensor, now £9.99, or a whopping 36% off iWork, which now scans the tills at £44.