usb cables expensive v cheap
An audible difference between USB cables ?
Really ?
Laughed so hard my bum bled.
Sorry Ifor, what is your point? 
My point is that WHF reviewers have given exceeding favourable reviews to some USB cables. Mr Roth is obviously of the opinion that the reviews are rubbish. Therefore, I ask why we should trust reviews of Roth products when reviewed by the same team?
Borrow because the question by OP is related to cost of the cable.... To avoid him spending extreme amount of money unnecesarily.
This is hifi and music. Make a decision base on what one hears, not based on what other people hear, or whatever a 6 page long thread on 1s and 0s discussion trying to prove or whatever a review says. YMYD.
An audible difference between USB cables ?
Really ?
Laughed so hard my bum bled.
So you are saying WhatHiFi reviews are influenced by owners views?
My point is that WHF reviewers have given exceeding favourable reviews to some USB cables. Mr Roth is obviously of the opinion that the reviews are rubbish. Therefore, I ask why we should trust reviews of Roth products when reviewed by the same team?
My point is that WHF reviewers have given exceeding favourable reviews to some USB cables. Mr Roth is obviously of the opinion that the reviews are rubbish. Therefore, I ask why we should trust reviews of Roth products when reviewed by the same team?

Well said hammill. 
So you are saying WhatHiFi reviews are influenced by owners views?
An audible difference between USB cables ?
Really ?
Laughed so hard my bum bled.
Whatever it is, it isn't a Ratner moment, as he's not slagging off his own products.
An audible difference between USB cables ?
Really ?
Laughed so hard my bum bled.
Whatever it is, it isn't a Ratner moment, as he's not slagging off his own products.
My point is that WHF reviewers have given exceeding favourable reviews to some USB cables. Mr Roth is obviously of the opinion that the reviews are rubbish. Therefore, I ask why we should trust reviews of Roth products when reviewed by the same team?
The reviews might be absolute nonsense but they are valuable in helping (or not, depending on review result) sales of products. You can take from a magazine review what you will, but it's better to make an informed decision based on actual exprience and using a little common sense and knowledge, rather than being sucked in by marketing, paid for or otherwise.
As for Roth AV? I've no idea of the products made/sold, but I'm wary of all reviews regardless.
As someone has said before, fools will always be fooled all of the time.
An audible difference between USB cables ?
Really ?
Laughed so hard my bum bled.
I don't get this. Are you saying that if my friend supports the English cricket team (as me), then I should be happy about his support for Manchester United (when I support Man City), simply because we both support the same team in cricket?
I think it's clear Mr Roth should visit his GP.
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An audible difference between USB cables ?
Really ?
Laughed so hard my bum bled.
Source 1) "Inspired" Manticore Mantra turntable c/w Rega RB 301 arm, Goldring 1042 MM Cartridge, Graham Slee Reflex M phono stage, Graham Slee CuSat 50 interconnect
Source 2) Cyrus CD8 SE CD player
Source 3) iTunes (ALAC), iMac, Devolo Homeplugs, Apple TV3, Toslink, Arcam rDAC
Source 4) Technics SL-7 linear tracking turntable.
Roksan Kandy L3 amp, Spendor A5 speakers.
Other rooms: more Airport Expresses and Homeplugs with Denon AV system and Denon Mini system.