Vodafone has long been established as one of the UK's largest mobile communications providers, and it has now unveiled plans to enter the home broadband and pay-TV market next year.

The company already offers a combined fixed broadband and TV service in the Netherlands, but it has now confirmed the UK market is next in its sights – with the service due to be up and running some time in the new year.

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According to the Telegraph, Vodafone is going to make use of the 21,000km fibre optic "backbone" network bought from Cable & Wireless Worldwide to help reduce costs.

However, it's thought that Vodafone will still have to use BT's national network "for the final link into homes". It was also suggested that a link with BSkyB and TalkTalk could follow.

With Vodafone revealing its half-year results, regional CEO for Europe Philipp Humm told analysts and investors that the company was confident of having a "good national competitive offer".

Humm said: "We are fully committed, using the strong asset we have with Cable & Wireless to be in the market with a competitive play."

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[via Telegraph]