Virgin Media
Cable TV operator cuts annual losses and boosts HD customer base

Virgin Media has hailed 2010 as its "best ever" year, with revenues up 5.8% to £3.8bn and the number of HD subscribers reaching 1.5 million, around 39% of its total customer base.

The cable TV operator also says 50,000 people have pre-registered for its forthcoming TiVo service, due to launch in March/April this year.

Overall the company reported a net loss of £141.4m in 2010, a significant improvement over the £357.8m loss – adjusted following the sale of Virgin Media TV to BSkyB last year – it posted in 2009.

Virgin added 76,600 new customers last year, although new sign-ups for its TV service dropped to just 12,100 in the final quarter of 2010.

Its broadband service fared better, with 44,100 new sign-ups in Q4, taking the total number of broadband customers to 4.29 million. More than 780,000 of those take the firm's 20Mb or 50Mb service, says Virgin.

More after the break

A cut in the cost of Sky's premium channels led to 60,000 more Virgin customers signing up for them.

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