People may have less money in their pockets, but that's no reason why they shouldn't be able to afford high-quality headphones, reckons Klipsch.
So with that in mind, the company has just released its S4 in-ear headphones for £70, its most affordable pair to date.
The Image S4 uses Klipsch's oval ear tips that are designed to fit naturally in the contours of your ear canals, making them more comfortable for long-term wear.
This also means the ear tips provide better noise isolation, blocking out almost all ambient noise and helping them to deliver deeper bass.
More after the break
In addition, the S4 is a moving coil design with controlled damping, allowing it to deliver a smooth, full-bodied sound, says Klipsch.
Finished in piano black with silver highlights, the Image S4 is supplied with three different-sized oval ear tips, an ear-tip cleaning tool and an aluminium case. A two-year warranty comes as standard.