Well, it's what you tell us you've been waiting for, and the big news from Toshiba is that it will launch the world's first large-screen, glasses-free 3D TV in Germany this December.
Release dates in other European countries, including the UK, are still to be confirmed.
There's no price as yet – don't expect it to be cheap– but Toshiba claims its 55ZL2 will allow up to nine viewers to watch in 3D simultaneously without glasses, using built-in face-tracking and the firm's proprietary CEVO engine.
Using an array of lenticular lenses – a first in such a large screen – Toshiba's engineers say they have been able to calculate multiple viewing points from stereoscopic images.
More after the break
The glasses-free 3D technology is based on the stereoscopic principle of simultaneously delivering a picture for the left eye and another one with a small offset for the right eye, which are then 'superimposed' on the viewer's brain to create the 3D effect.
The set also displays 2D content in four times (Quad) Full HD resolution of 3840 x 2160 pixels.
Additional features include access to the Toshiba Places web portal for smart TV functionality, support for HbbTV (Hybrid broadcast broadband TV), USB connectivity and auto picture calibration.