Having already shown concept models of its laser TVs (left) at an earlier CES, Mitsubishi came to this year's show with working versions, designed to show the superiority of the technology for large screens.
The company is claiming the system gives 'as much as twice as much colour' as conventional HD TVs, along with ' the most clarity and depth of field.'
Mitsubishi claims that current HD TVs display less than 40% of the colour spectrum the eye can see, but the precise focus and purity of laser illumination doubles that figure. What's more, the TVs do this while reducing power consumption, as they are more efficient than similarly-sized conventional flatscreen TVs.
Also on display by Mitsubishi was 3D TV, which the company sees as the next big step for home entertainment. Using a 73in 1080P DLP Diamond Series rear projection model, the company partnered with 3D content provider REAL D to make its case.
The claim is that only DLP sets such as this are capable of displaying this 3D material, thanks to their superior response times, unmatched by plasma or LCD rivals.
All the Diamond Series 1080P DLP models are 3D-Ready, and the company expects there to be over a million 3D-Ready HD TVs in use in the States before the end of this year.