Sony has launched the first of its 2009 Bravia LCD TVs – 18 new sets from 26-52in, with highlights including HCFL (Hot Cathode Fluorescent Lamp) backlight technology, extended 200Hz support, enhanced network and USB connectivity, and energy-efficient sets that draw no electricity on standby.
Sony's new Bravia XBR9 series – available this Spring – features 32-, 40-, 46- and 52in Full HD LCD TV models. The KDL-52XBR9, KDL-46XBR9 (pictured) and KDL-40XBR9 sets all feature MotionFlow 200Hz and Bravia Engine 3 picture processing.
They are Ethernet-capable, support DLNA standards and have a USB slot for music, video and photo playback via your TV.
The 32in KDL-32XBR9, meanwhile, is a 100Hz model with Bravia Engine 2 and without the Ethernet or DNLA capabilities of its bigger XBR9 brothers.
Z sets upgradedAlso due this spring is a new Z5100 series that appears to be a slight upgrade to the existing 200Hz-packing Z4500 range.
More after the break
Available in the same 40-, 46- and 52in screen sizes, the Z5100 models also boast Bravia Engine 3 picture processing, Ethernet and DNLA support plus that USB port. They are all Energy Star 3.0 compliant.
Zero-watt standby setsEnergy Star compliance is not enough, however for Sony's greenest screens yet – the VE5 series, due in the summer.
The KDL-52VE5, KDL-46VE5 and KDL-40VE5 all boast a range of energy-efficient features, including HCFL backlights (which use 40 percent less power than standard backlights), a zero-watt standby power switch, a presence sensor that turns off the TV when you forget to, and a light sensor with dynamic backlight control.
The three sets are all 100Hz, Full HD designs using Sony's Bravia Engine 2 picture processing. They will also feature USB playback support.Updated Bravia V, S and L setsThe remaining new models include 40-, 46 and 52in V5100 and S5100 models due this Spring - upgrades from the existing V and S-series sets with 100hz/50Hz processing respectively and both with Bravia Engine 2.
Rounding off the releases are 26- and 32in L5000 TVs - entry-level, 720p sets also due in Spring.
OLED and the future of TVWhat about OLED and the future of TV? Well, it's Sony chief, Sir Howard Stringer's keynote tomorrow morning, and an OLED announcement is promised within that.
In the meantime, Sony is showing 21- and 27in OLED TV prototypes, plus an even thinner (0.9mm) version of its existing 11in model. 'Sony will remain the only company that has an OLED TV on sale today and tomorrow' it claims.
We'll bring you an OLED update tomorrow, along with any more information we can wring out of Sony on UK model details and pricing.