AKG is targeting music enthusiasts with its latest range of in-ear headphones, designed for use with premium MP3 players and smartphones such as the Apple iPhone and Blackberry handsets.
There are two models: the £90 K 370 and £120 noise-cancelling K 390NC, which will be available shortly.
Both deliver "unrivalled sound quality", says AKG, with "rich bass and clear treble reproduction".
They're made from the highest quality materials and the integrated microphone in the K 370 means it can also double as a mobile phone headset.
The button integrated into the remote control allows users to take calls and can be used as a remote control with Apple iPhones, enabling you to play, pause and skip tracks without taklng the phone out of your pocket.
More after the break
The AKG K 370 is supplied with a travelling case and an aeroplane adapter.
For those who want noise-cancelling, AKG has developed the K 390NC designed to filter out background noise when travelling on trains and planes.
Like the K 370, it has an integrated microphone and remote control for use with iPhone and Blackberry handsets.