If the news has so far passed you by, you may be interested to hear that Brazil is hosting a footballing shindig this summer and it's getting started in less than a week. In past years, it hasn't been uncommon for the World Cup to be a testing bed for the latest TV tech.
This summer's tournament is no exception – and this time it's Ultra HD 4K. We've already heard how Sony and FIFA have joined forces to produce three live matches in the format, but now the BBC has confirmed it'll be carrying out broadcast trials, albeit privately.
We'll be watching, perhaps not literally, with great interest to see how Ultra HD 4K gets on in Brazil at the 2014 World Cup. But with the countdown to the big kick off nearly at its end, we cast our mind back to past TV milestones to see how we arrived at this stage.
1958: ITV jumps on the bandwagon
Until the launch of ITV in 1955, the BBC had all the aces when it came to British TV. But the fledgling commercial network made its presence felt in 1958 with the start of what is now common dual-network coverage of the tournament.
But if you think live coverage of the World Cup – however restricted – was now a matter of course, 1962 proved otherwise as the technology to broadcast from Chile just wasn't in place. The BBC went solo as delayed coverage two days old was as good as it got.
The first Telstar satellite went live just after the 1962 tournament, but 1966 saw football "come home" and meant that live coverage was almost a formality...
1970: Colour makes its debut
By the time the World Cup went back across the Atlantic in 1970, technology had taken impressive strides forward. It was the first World Cup broadcast live by satellite that had been held outside Europe and the first in glorious colour.
More after the break
2002: The World Cup goes digital
2006: Wide of the mark?
2010: Three Lions in Three Dimensions
Our last milestone is perhaps a warning from history as far as 4K is concerned? 3D TV arrived in South Africa, but has since been dropped by the ESPN and BBC – decisions that have seen the technology put to one side heading towards Brazil.
Will Ultra HD 4K thrive at this year's World Cup? Or will it meet the same fate as 3D? It very much remains to be seen, but the waiting is almost over – for both fans of football and televisual enthusiasts. Let the action begin!
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