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Apple iTunes Radio expected to launch in the US this September

Apple iTunes Radio

Apple's iTunes Radio streaming music service, announced at the company's WWDC event back in June alongside iOS 7, is expected to go live in the US this September.

Advertising industry site AdAge reports that major companies including McDonald's, Pepsi, Nissan and Procter & Gamble have signed up to 12-month campaigns worth "millions of dollars".

The ads are due to run across iPhones, iPads, computers with iTunes and on Apple TV set-top boxes, with listeners played one audio ad every 15 minutes and one video ad every hour. However, iTunes Radio will be ad-free for customers who pay for Apple's iTunes Match music service (£22/year in the UK).

MORE: Apple launches iTunes Radio service

Initially iTunes Radio will only be available in the US, although it is expected to be rolled out in other countries including the UK in due course.

It is not a direct competitor for the likes of Spotify and Deezer. Rather, it will feature more than 200 stations and a catalogue of music from the iTunes store.

There will be Featured stations curated by Apple and genre-focused stations personalised for each user. iTunes Radio evolves the more music you play and download from iTunes – in effect it learns your musical preferences.

MORE: Apple unveils iOS 7

By Andy Clough

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.