Should you buy a Hisense TV in 2024? The best models worth considering

Should you buy a Hisense TV?
(Image credit: Hisense)

Hisense is one of the biggest budget TV brands out there, competing with the likes of TCL, Toshiba, Insignia, and Amazon’s Fire TVs. In both the US and the UK, Hisense offers up tons of different TVs with different features at different price points – that's great for bargain-hunting consumers, but it can also be confusing.

We’ll break down Hisense’s range of TVs, in both the US and the UK, into three core lines each. You can spend more on a Hisense TV to get more features and better image quality, but in general, for more expensive TVs you might be better served by a nice set from a brand like LG or Sony.

But is a Hisense TV worth the cash, and if so, which one should you get? And how do Hisense TVs compare to other competing budget brands in terms of specs and features? Most importantly, are Hisense TVs good value? We’ve reviewed some Hisense TVs, though nowhere near all of them, but you can learn a lot about a TV from its specs.

So, kick back, relax, and read on to learn all about the wild world of Hisense TVs and which sets you should consider if you’re in the market for a new TV…

Should you buy a Hisense TV? The short answer…

Should you buy a Hisense TV?

Across both the UK and the US, there are tons of different Hisense TVs you can buy. If you’re looking for flexibility, this budget brand definitely has you covered. What’s more, these TVs are often extraordinarily competitive in terms of specs, features, and pricing. Depending on what you’re looking at, a Hisense TV might be the best option.

In the US, for example, Hisense offers up just about the cheapest HD TVs money can buy, and if you can nab the 4K A6 Series on sale, you’ll be able to enjoy one of the cheapest 4K sets money can buy, too, undercutting even the low-cost TCL 3 TVs. Hisense won’t always be the cheapest option, but it definitely can be.

In the UK, the situation is similar. Generally, Hisense UK TVs aren’t the cheapest around, though they have competitive specs and features, but with even a modest sale, they can quickly become the default pick for a budget TV. Especially if you’re a gamer: Hisense UK 4K TVs support VRR and ALLM, which oftentimes other budget sets won’t.

In general, Hisense TVs aren’t competing with premium OLED sets that can cost thousands, but they manage to provide competitive features and specs, often with solid gaming performance – and for low prices that can, with sales, be the best prices you can find. Like TCL, this brand is a must-watch if you’re looking for a budget TV. 

Hisense TVs in the US

Hisense 75-inch Class A Series Black Friday deal

(Image credit: Hisense)

In the US, Hisense makes a wide variety of different TVs. From sets with different smart platforms to expensive Mini-LED sets and everything in between, there are a lot of different Hisense TVs to choose from. We’ll be focused on three core lines of budget US TV that look to offer up some of the best value: the A4K Series, the A6H Series, and the U6H Series.

As you’d expect, these TVs scale up in terms of features, specs, and price, too. Though there are commonalities between the lines, like smart functionality, voice control, VESA mounting, and HDMI ARC, the more expensive lines support HDR, 4K, different audio technologies, and even different display technologies outside of LED.

In terms of pricing, Hisense TVs are competitive, and can even be some of the best value around. When you couple that with frequent sales, if what you’re looking for is a really cheap TV that’s still relatively modern in terms of specs and features, Hisense is almost always a brand worth considering.

However, if you want the best picture quality out there or the best gaming performance, these TVs, in general, won’t be offering up that kind of functionality at these prices. Sure, you’ll be able to watch whatever content you’d like on a Hisense TV without issue, and connecting a PS5 is doable, too, but if you’re looking for more out of your TV, you’d likely be better served by spending a little more on a different set.

Should you buy a Hisense A4 Series?

Hisense A4H

(Image credit: Hisense)
  • Sizes: 32-inch, 40-inch, 43-inch
  • Display type: LED
  • Resolution: 1080p
  • Refresh rate: 60Hz
  • HDR: No
  • Audio: DTS Virtual:X (only on VIDAA version)
  • ARC/eARC: ARC

The A4 Series is Hisense’s most basic line of TV, of which the latest incarnation is the A4K. This comes running a choice of two operating systems: Google TV or Hisense's VIDAA. 

There's a $40-off price difference between the two, and despite being the cheaper option, the VIDAA one supports DTS:X audio, whereas the Google TV one does not. The VIDAA model lacks the Google TV model's Ethernet port and Bluetooth connectivity, too. The Google TV model also has an HDMI ARC port and Chromecast screen mirroring.

Other than that, the models are identical.

Full HD resolution is the order of the day, along with an LED panel and 60Hz refresh rate. There are no gaming features like VRR or ALLM, and HDR is missing too.

The 32-inch model sells for $200, though this is often reduced (at time of writing it's just $140). Stepping up to the 40 incher costs you $230 (currently $140), and the 43 incher is $250 (currently $190). Remember, the bigger you go, the worse the picture will look, as Full HD really pales in comparison to 4K.

Of course, A4 TVs won’t offer up the best gaming performance or even support 4K, so if you care about high-resolution content or want to play games in 4K, you’ll be better served by any number of other sets. What’s more is that, even within the context of Hisense TVs, you won’t have to spend too much more to get a 4K TV, either. 

Should you buy a Hisense A6 Series?

Hisense A6

(Image credit: Hisense)
  • Sizes: 43-inch, 50-inch, 55-inch, 65-inch, 70-inch, 75-inch
  • Display type: LED
  • Resolution: 4K
  • Refresh rate: 60Hz
  • HDR: HDR10, Dolby Vision
  • Audio: DTS Virtual:X
  • ARC/eARC: eARC

Hisense’s A6 Series is the brand’s mid-range flagship 4K TV. This kind of TV is about what you’d expect from a budget 4K TV launched in 2023 – you get 4K resolution, HDR support, DTS Virtual:X, and even HDMI eARC on top of familiar smart TV functionality.

You will be missing out on more full-featured HDR support by way of HDR10+ and HLG, and you won’t be getting fancier audio technologies like Dolby Atmos. Nor will you get gaming-focused features like VRR, but you will get ALLM, which is a nice bonus. The Google TV operating system comes as standard.

The A6 Series starts at $240 for the 43-inch model (currently $200), while the 50-inch is $260 (currently $240). The 55-inch costs $300 (currently $260), the 65-inch is $400 (currently $350), the 70-inch is $520 (currently $400) and the 75-inch is $580 (currently $500). All of which are certainly competitive prices.

Should you buy a Hisense U6H Series?

Hisense U6H

(Image credit: Hisense)
  • Sizes: 50-inch, 55-inch, 65-inch, 75-inch
  • Display type: Quantum ULED 
  • Resolution: 4K
  • Refresh rate: 60Hz
  • HDR: HDR10, Dolby Vision, HLG, HDR10+
  • ARC/eARC: ARC

Hisense’s U6H line is one of the brand’s more premium lines of television that still manages to come equipped with a budget-friendly price tag. These TVs upgrade Hisense’s other lines’ traditional LED panels to Quantum ULED panels as well as supporting the full suite of HDR functionality, in addition to bringing full-array local dimming to the table.

What’s a Quantum ULED, you ask? Well, ULEDs are traditional LED TVs that come with an extra layer between the panel and display that’s aimed at providing better contrast and deeper blacks in conjunction with some proprietary Hisense software. A Quantum ULED also makes use of quantum dot technology seen in QLEDs on top of the above.

We’d have to review this TV to give you a good idea of its actual performance, but on paper, you can definitely expect a fairly meaty improvement to image quality with a Quantum ULED set, particularly one with full-array local dimming, over a traditional LED set. Accordingly, you'd probably expect a substantial price increase with the U6H, but you’d be wrong.

The U6H Series starts off at a $340 (currently $300), and goes up to $800 (currently $640) for the 75-incher.

These TVs might not be the best pick for gamers, and if you’re looking for more impressive display tech like OLED, again you’ll be better served elsewhere, but if you want exceptional value on a modern set with competitive features and image quality, the Hisense U6H Series is definitely worth a look.

Hisense TVs in the UK

65-inch TV: Hisense 65U8HQ

(Image credit: Hisense / Netflix, 1899)

Much like in the US, Hisense UK makes a ton of different TVs from low-cost 720p HD TVs all the way up to expensive OLED sets. As always, choice is great for the consumer, but actually choosing a Hisense set can be confusing. So, we’ll be breaking down Hisense UK’s range of TVs into three core lines: the A6K, E7K Pro and U8K.

Unsurprisingly, these TVs scale up in terms of specs, features, and of course, pricing. Nonetheless, these different Hisense TVs have commonalities, too – they're all smart TVs with 4K picture resolution, while some sets come with more advanced features like ALLM, VRR, and 8K.

In terms of pricing, Hisense’s UK TVs are almost always competitive. While at retail, a Hisense set may not always be the absolute lowest of the low, they’re close to it, and on sale a Hisense TV can often be the best value around if there isn’t another similar sale on a similar set from another budget brand like TCL.

There's even a dedicated gaming line – the E7K Pro. With a top refresh rate of 144Hz, a game bar, VRR and ALLM, it's a good choice for gamers who want a big screen without the price tag.

In general, if you’re looking for a modern smart TV that’s solid value, Hisense TVs are usually a strong choice, and if you can nab one on sale, particularly a 4K set, it’ll get the job done without breaking the bank, making these UK TVs worth keeping on your radar.

Should you buy a Hisense A6K Series?

Hisense

(Image credit: Hisense)
  • Sizes: 43-inch, 50-inch, 55-inch, 58-inch, 65-inch, 70-inch, 75-inch, 85-inch
  • Display type: LED
  • Resolution: 4K
  • Refresh rate: 60Hz
  • HDR: Dolby Vision
  • Audio: DTS Virtual:X
  • ARC/eARC: ARC

The A6K is one of the cheapest 4K TVs to offer this huge range of sizes. Those short of space – or looking for a second set for a bedroom or kitchen – can opt for the 43-inch mode, while those with the means can go big with the 85-incher.

All models are 4K, offer Dolby Vision HDR and DTS Virtual:X audio. The AI Picture Optimisation technology identifies what's being shown and optimises the picture settings to enhance the experience, while you also get gaming-specific features like ALLM, which we would not expect at this price.

Other benefits include two voice assistants (Alexa and Google Assistant) and Hisense's own VIDAA U6 Smart TV OS.

We haven't tested this range, but it's certainly feature-packed for the money. The 43-inch model sells for £249, the 58-incher is around £400, while the 75-incher is around £750.

Should you buy a Hisense E7K Pro Series?

Hisense 55E7K Pro

(Image credit: What Hi-Fi?)
  • Sizes: 55-inch, 65-inch, 75-inch
  • Display type: Quantum Dot LCD
  • Resolution: 4K
  • Refresh rate: 120Hz
  • HDR: HDR10+, HDR10, HLG, Dolby Vision
  • Audio: Dolby Atmos
  • ARC/eARC: eARC

Hisense's E7K Pro is built for gamers. Don't confuse it with the standard E7K, which has a lower screen refresh rate (60Hz, compared to the Pro's 120Hz), no built-in subwoofer and an older version of Hisense's VIDAA operating system.

The E7K Pro is at the lower end of the mid-market – while it has plenty of features, its picture quality is a little lacking, as we found in our review. But if you're after a well-specced TV without the price tag, it could be worth considering.

Starting at 55 inches, the E7K Pro doesn't do small screen sizes. The design is pleasingly minimalist, and while the bottom section is a little bulkier than most, it does incorporate a built-in subwoofer, so we can forgive it.

It boasts a Quantum Dot VA panel, with ALLM and VRR gaming features, Dolby Vision gaming up to 4K120Hz, and all four main formats of HDR along with Dolby Vision IQ and HDR10+ Adaptive.

On audio duties are a 40W, 2.1 speaker system with Dolby Atmos and eARC for hooking up a compatible soundbar.

It's incredibly well-specced for the money. The 55-inch model retails for £999 (but is currently just £577), the 65-incher £1199 (currently £778) and the 75-incher £1499 (currently £999).

Should you buy a Hisense U8K Series?

Hisense 65U8K

(Image credit: What Hi-Fi? / Netflix, Tex Mex Motors)
  • Sizes: 55-inch, 65-inch, 75-inch
  • Display type: Quantum Dot LCD
  • Resolution: 4K
  • Refresh rate: 120Hz
  • HDR: HDR10+, HDR10, HLG, Dolby Vision
  • Audio: Dolby Atmos
  • ARC/eARC: eARC

Hisense's U8K Series is the brand's premium mainstream Mini LED TV for 2023. It's not as aesthetically pleasing as rival TVs at this price, but it's a perfectly functional set that doesn't offend our sensibilities.

Two of the four HDMI sockets support 4K/120HzVRR and ALLM gaming features, plus there's a Dolby Vision gaming mode that goes up to 4K at 120Hz. One of the two HDMI 2.1 ports is used for eARC, so you're left with just one for all your console or PC gaming needs.

You get Hisense's own VIDAA operating system, whereas the same TV in the US ships with Google TV. That's no great shame though, as VIDAA is pretty good nowadays.

As is the TV's performance. Its audio-visual chops earned it four stars in our review, while the slightly lower-specced U7K earned the same score.

The U8K starts at £1199 (currently £999) for the 55-inch model, £1699 (currently £1299) for the 65-incher and £2199 (currently £1799) for the 75-incher.

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Ruben Circelli

Ruben is a long-time freelance consumer technology and gaming journalist, and was previously a Staff Writer at What Hi-Fi?. Since 2014, Ruben has written news, reviews, features, guides, and everything in-between at a huge variety of outlets that include Lifewire, PCGamesN, GamesRadar+, TheGamer, Twinfinite, and many more. Ruben's a dedicated gamer, tech nerd, and the kind of person who misses physical media. In his spare time, you can find Ruben cooking something delicious or, more likely, lying in bed consuming content.

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  • nshakesp
    Can't comment on anything but what I've bought but just purchased the Hisense 43AE7400FTUK for £379 from Richer sounds (6 year warranty pushes me towards them, although Costco are offering it at £329 with 5 years which I'd have gone for but don't have a Costco card), excellent TV, crisp visuals / colours and decent sound, can't comment on the smart features as don't use them but for a telly for watching + listening for this money you can't fail in my book.
    Reply