Let's face it, 2026 has been a bit of an underwhelming year for TVs so far. The good news is that might be about to change.

We don't want to sound too down, as we've tested a few truly impressive 2026 TVs. Take the Samsung S99H and LG C6 as examples. Both delivered stunning picture performances during our testing. But the two TVs are refinements on their five-star predecessors, so that isn't a huge surprise.

Elsewhere, the hot new panel technology of 2026, RGB Mini LED – and all its accompanying names from various manufacturers – has shown promise, but it hasn't blown our socks off quite yet.

Sony's duo of True RGB TVs, the Bravia 9 II and Bravia 7 II, impressed us in many ways but fell short in some crucial aspects of picture performance. Then Hisense's flagship UR9 produced impressive local dimming results, but at the expense of viewing angles.

However, all is not lost, and RGB Mini LED can certainly make a comeback, which is where the Samsung R95H steps in. It's the latest TV to be hauled out of its box and onto our testing benches, with testing commencing first thing next week.

Samsung's approach differs slightly from Sony's and Hisense's, as the Korean tech titan has created its own version called Micro RGB.

Not to be confused with the company's self-emissive Micro LED display technology, Micro RGB follows the same principles as RGB Mini LED, in that it trades a white backlight and colour filter for dedicated red, blue and green LEDs, but Samsung's managed to shrink said LEDs down even further.

Samsung's Micro LEDs, once again, not to be confused with Micro LED technology – blame Samsung's confusing naming convention for that one – reportedly measure in at under 100 microns. For reference, that's the size of a typical grain of table salt.

This has allowed the company to pack even more LEDs in, with the increased density expected to deliver enhanced contrast and light control.

Samsung could be the saving grace of the RGB Mini LED TV tech, and it really impressed us when we saw it during a Samsung hands-on event earlier this year. You can read our early Samsung R95H impressions here.

However, one of Samsung's biggest adversaries also shared some news this week, and we have an inbound TV that is special for a different reason.

Hisense, in partnership with Dolby, announced that its range of 2026 TVs will be the first to support Dolby Vision 2, with the higher-tier Dolby Vision 2 Max version being supported on all four of the premium models announced.

This includes the new UR8, the step-down model to the UR9 that we reviewed recently. It's also an RGB Mini LED, but unlike the Samsung we're about to review, it will support Dolby Vision 2 Max.

This technically makes it the first Dolby Vision 2-enabled TV to enter our AV testing room, which is certainly a milestone.

There is, however, one issue. Dolby Vision 2 content is, at the time of writing, slim to non-existent, especially here in the UK. Out of the three services announced – those being Canal+, Peacock, and iQIYI (a streaming service dedicated to Asian TV and movies) – only the last member of that trio is accessible here in the UK.

However, Dolby claims that "Hisense TV owners will immediately notice a difference across all Dolby Vision content", which means we should see the benefit of the new format even with existing Dolby Vision content. We'll be testing Dolby Vision streams and 4K Blu-rays to thoroughly test Dolby's claims.

With RGB LED panel technology and Dolby Vision 2 being the two headlining TV features of 2026, we're excited for the week of testing ahead, as we're hoping to put both to the test in the coming weeks.

MORE:

Dolby Vision 2 vs Dolby Vision 2 Max

RGB Mini LED: everything you need to know

Check out our picks for the best Mini LED TVs

Looking for one of the best TVs? Then chances are Samsung’s on your short list. And rightly so. The Korean tech giant knows a thing or two about top notch screens, after all.

This year is no different, with its biggest TV shake-up in years. There’s new flagship display tech, for a start, joined by refreshed OLED, Neo QLED, Mini LED and lifestyle ranges.

There’s quite a bit to cover, so without any further ado, let’s dive into all the 2026 Samsung TVs worth knowing about. Oh, and just so we’re covering all the bases, feel free to check out Sony’s 2026 TV lineup and LG’s 2026 TV lineup as well.

The Samsung tech headlines for 2026

Before we dive into the 2026 Samsung TV range, here are the headlines across the board:

Micro RGB

Micro RGB is stealing the headlines this year – a new premium LCD technology that sits above Neo QLED in the company's range.The backlight is formed from individually controlled red, green and blue LEDs, which Samsung says can deliver more accurate colours and finer light control

Game on

Samsung is continuing to push gaming performance across its TV range. The flagship models now support refresh rates of up to 165Hz, while features such as VRR, ALLM, FreeSync Premium Pro and Samsung Gaming Hub are available across much of the lineup.

Format wars

Samsung's 2026 TVs introduce support for HDR10+ Advanced and Eclipsa Audio while, unsurprisingly, continuing to omit Dolby Vision. Whether either format becomes a meaningful selling point will depend on wider industry support, but both represent Samsung's latest attempt to strengthen its own ecosystem rather than adopt Dolby's tech.

Samsung 2026 TV range breakdown

Samsung makes a lot of TV’s. Below, we’ve covered the latest H-series models, though you’ll still find some older F-series TVs available at some retailers.

Samsung R95H

The R95H introduces Samsung's new Micro RGB technology and sits at the top of the company's 4K LCD range for 2026. Rather than using a conventional LED backlight, it employs micro-sized red, green and blue LEDs, which Samsung says deliver its widest-ever TV colour spectrum. The new Micro RGB AI Engine Pro is designed to optimise colour, depth and motion in real time, while Micro RGB Precision Colour aims to make the most of the panel's expanded colour capabilities.

On paper, it promises to produce a vibrant, richly coloured picture with impressive brightness, though we'll reserve our final judgement until we've been able to test it in our dedicated viewing rooms.

Elsewhere, the R95H receives Samsung's premium feature set, including Wireless One Connect for a cleaner installation, Motion Xcelerator 165Hz for PC gaming, and Samsung Gaming Hub for cloud gaming services.

Samsung R95H specs

• Sizes: 65-inch, 75-inch, 85-inch
• Display type: Micro RGB
• Resolution: 4K
• Processor: Micro RGB AI Engine Pro
• Sound: 4.2.2-channel (70W)
• HDMI 2.1: Yes
• Gaming features: Up to 4K/165Hz, VRR, ALLM, FreeSync Premium Pro, G-SYNC Compatible, HGiG, Samsung Gaming Hub

Samsung R95H price:

• 65-inch: $3200 / £3299 / AU$6094
• 75-inch: $4500 / £4199 / AU$9199
• 85-inch: $6500 / £6099 / AU$11,499

Samsung R85H

The R85H uses the same new Micro RGB display technology as the flagship R95H, but trims back some of the supporting hardware, keeping many of the same headline tech, including Micro RGB HDR+, Motion Xcelerator 144Hz, Dolby Atmos, Samsung Gaming Hub and AI Gaming Optimiser.

It also supports Samsung's Vision AI Companion platform and ships with One UI Tizen, which Samsung says will receive up to seven years of software updates. The biggest differences compared with the R95H lie in the supporting hardware rather than the core display technology.

The R85H uses Samsung's standard Micro RGB AI Engine instead of the Pro version, steps down to a 144Hz refresh rate, while skipping premium features like Wireless One Connect. Even so, it looks set to be the most accessible way to experience Samsung's new Micro RGB platform.

Samsung R85H specs

• Sizes: 55-inch, 65-inch, 75-inch, 85-inch, 100-inch
• Display type: Micro RGB
• Resolution: 4K
• Processor: Micro RGB AI Engine
• Sound: 2.2-channel (40W)
• HDMI 2.1: Yes
• Gaming features: Up to 4K/144Hz, VRR, ALLM, FreeSync Premium Pro, Samsung Gaming Hub

Samsung R85H price:

• 55-inch: $1600 / £1599 / AU$2874
• 65-inch: $2100 / £2399 / AU$3794
• 75-inch: $2800 / £3099 / AU$4944
• 85-inch: $4000 / £3699 / AU$5749
• 100-inch: $13000 / £N/A / AU$14,949

Samsung S99H (UK) / S95H (US & Australia)

Samsung's flagship OLED for 2026 introduces an all-new FloatLayer design inspired by The Frame, giving the TV the appearance of a floating display when wall-mounted. It also adds Wireless One Connect, allowing source devices to connect to a separate box that transmits audio and video wirelessly to the TV for a cleaner installation.

Under the striking new design sits Samsung's latest OLED technology, powered by the NQ4 AI Gen3 Processor and capable of refresh rates up to 165Hz. In fact, we've already reviewed the S99H and awarded it five stars, praising its exceptional brightness, refined picture processing, improved built-in sound, and distinctive design. It currently stands as the best TV Samsung has produced to date, though Dolby Vision remains unsurprisingly absent.

Read our Samsung S99H review

Samsung S99H / S95H specs

• Sizes: 55-inch, 65-inch, 77-inch, 83-inch
• Display type: OLED
• Resolution: 4K
• Processor: NQ4 AI Gen3 Processor
• Sound: 4.2.2-channel (70W)
• HDMI 2.1: Yes (x4)
• Gaming features: Up to 4K/165Hz, VRR, ALLM, FreeSync Premium Pro, G-SYNC Compatible, HGiG, Samsung Gaming Hub

Samsung S99H price:

• 55-inch: $2500 / £2399 / AU$N/A
• 65-inch: $3400 / £3199 / AU$6094
• 77-inch: $4500 / £4299 / AU$9199
• 83-inch: $6500 / £5899 / AU$11499

Samsung S95H (UK & Europe)

Just to confuse things a little bit more, Samsung is selling a TV called the S95H in the UK and Europe. We've quizzed the Korean AV titan on how it differs from the S99H, and it said that the S99H and S95H are essentially the same televisions, just with different designs.

The S95H here in the UK and Europe sports a One Connect box, and looks almost identical to last year's S95F, meaning customers can choose which design they prefer without compromising on performance. Interestingly, Samsung also removes the 83-inch size option, and swaps it for a compact 48-inch model.

Samsung S95H specs

• Sizes: 48-inch, 55-inch, 65-inch, 77-inch
• Display type: OLED
• Resolution: 4K
• Processor: NQ4 AI Gen3 Processor
• Sound: 4.2.2-channel (70W)
• HDMI 2.1: Yes (x4)
• Gaming features: Up to 4K/165Hz, VRR, ALLM, FreeSync Premium Pro, G-SYNC Compatible, HGiG, Samsung Gaming Hub

Samsung S95H price

• 48-inch: £1699
• 55-inch: £2299
• 65-inch: £3099
• 77-inch: £4199

Samsung S90H

The S90H sits below Samsung's flagship OLED models but keeps many of the company’s headline tech. That includes the NQ4 AI Gen3 Processor with Glare Free technology, OLED HDR+ and Samsung's LaserSlim design, making it one of the company's most fully featured 4K OLED TVs outside the flagship range.

Gaming remains a major focus, too. The S90H supports refresh rates of up to 165Hz for compatible PC games, alongside VRR, ALLM, NVIDIA G-SYNC, AMD FreeSync Premium Pro and Samsung Gaming Hub. AI Gaming Optimiser is also onboard, automatically adjusting picture settings based on the genre you're playing.

Either way, the S90H looks set to continue Samsung's tradition of offering much of its flagship OLED performance at a more attainable price point.

Samsung S90H specs:

• Sizes: 42-inch, 48-inch, 55-inch, 65-inch, 77-inch, 83-inch
• Display type: OLED (panel type varies by size)
• Resolution: 4K
• Processor: NQ4 AI Gen3 Processor
• Sound: 2.1-channel (40W)
• HDMI 2.1: Yes (x4)
• Gaming features: Up to 4K/165Hz, VRR, ALLM, FreeSync Premium Pro, G-SYNC Compatible, HGiG, Samsung Gaming Hub

Samsung S90H price:

• 42-inch: $1400 / £1299 / AU$2299
• 48-inch: $1600 / £1399 / AU$2759
• 55-inch: $2000 / £1699 / AU$3449
• 65-inch: $2700 / £2299 / AU$4599
• 77-inch: $3700 / £3499 / AU$6324
• 83-inch: $5300 / £4799 / AU$8624

Samsung S85H

The S85H is Samsung's entry point into its 2026 OLED range, bringing many of the benefits of OLED technology to a more affordable price. While it steps down from the S90H in a few key areas, it still combines the NQ4 AI Gen2 Processor with OLED HDR, Samsung's LaserSlim design and the latest version of One UI Tizen.

It also supports refresh rates of up to 120Hz, alongside VRR, ALLM, FreeSync Premium and Samsung Gaming Hub. Vision AI features are also included, although some advanced picture and gaming functions remain reserved for Samsung's more expensive OLEDs.

As with previous generations, the S85H looks set to be Samsung's value-focused OLED. It may lack some of the flagship range's premium features, but on paper it retains the core ingredients that have made Samsung's more affordable OLEDs such strong performers in recent years. We'll reserve our final judgement until we've put it through our full testing process.

Samsung S85H specs:

• Sizes: 48-inch, 55-inch, 65-inch, 77-inch, 83-inch
• Display type: OLED
• Resolution: 4K
• Processor: NQ4 AI Gen2 Processor
• Sound: 2.0-channel (20W)
• HDMI 2.1: Yes (x4)
• Gaming features: 4K/120Hz, VRR, ALLM

Samsung S85H price:

• 48-inch: $1200 / £1299 / AU$2299
• 55-inch: $1500 / £1499 / AU$2874
• 65-inch: $2000 / £2299 / AU$3794
• 77-inch: $2800 / £2999 / AU$N/A
• 83-inch: $4500 / £3599 / AU$7474

Samsung QN990H

The QN990H remains Samsung's flagship 8K Neo QLED for 2026. While Micro RGB has now taken over as the company's premium LCD technology, the QN990H continues to lead its 8K range, combining an 8K Mini LED panel with Samsung's latest NQ8 AI Gen3 Processor and Quantum Matrix Technology Pro. Samsung is once again betting on AI-powered upscaling to make the most of today's 4K and HD content while native 8K material remains scarce.

As you'd expect from Samsung's flagship 8K TV, the QN990H also receives the company's most advanced feature set. That includes Glare Free technology, Wireless One Connect for a cleaner installation, Motion Xcelerator 240Hz, AI Gaming Optimiser and Samsung Gaming Hub.

Whether 8K is worth paying a premium for is still open to debate, but if you're determined to own Samsung's most capable Neo QLED TV, the QN990H remains the flagship choice.

Samsung QN990H specs:

• Sizes: 85-inch
• Display type: Neo QLED Mini LED
• Resolution: 8K
• Processor: NQ8 AI Gen3 Processor
• Sound: 6.2.4-channel (90W)
• HDMI 2.1: Yes
• Gaming features: 8K/120Hz, 4K/240Hz, VRR, ALLM, FreeSync Premium Pro, HGiG, Samsung Gaming Hub, AI Gaming Optimiser

Samsung QN990H price:

• 85-inch: $8500 / £N/A / AU$N/A

Samsung QN80H

For many buyers, the QN80H is likely to be the most interesting Neo QLED in Samsung's 2026 range. Sitting below the new Micro RGB models, it retains Quantum Mini LED backlighting and the company's NQ4 AI Gen2 Processor, making it a more conventional – and likely more affordable – premium LCD option.

It doesn't have the headline-grabbing new display technology of the R95H or R85H, but it doesn't feel stripped back either. Samsung has carried over much of what makes its higher-end TVs appealing, including a Mini LED backlight, support for refresh rates of up to 144Hz, Samsung Gaming Hub and AI Gaming Optimiser.

If Micro RGB proves too expensive, the QN80H could end up being the TV many people actually buy. On paper, it looks to offer the strongest balance of performance, features and value in Samsung's premium LCD lineup, though we'll need to review it before drawing any firm conclusions.

Samsung QN80H specs:

• Sizes: 50-inch, 55-inch, 65-inch, 75-inch, 85-inch, 100-inch
• Display type: Neo QLED Mini LED
• Resolution: 4K
• Processor: NQ4 AI Gen2 Processor
• Sound: 2.2-channel (40W)
• HDMI 2.1: Yes (x4)
• Gaming features: Up to 4K/144Hz, VRR, ALLM, FreeSync Premium Pro, Samsung Gaming Hub

Samsung QN80H price:

• 50-inch: $N/A / £999 / AU$1839
• 55-inch: $1300 / £999 / AU$2069
• 65-inch: $1600 / £1299 / AU$2529
• 75-inch: $2000 / £1599 / AU$3449
• 85-inch: $3000 / £2299 / AU$4599
• 100-inch: $5500 / £2999 / AU$8049

Samsung QN70H

The QN70H continues Samsung's Neo QLED lineup with Quantum Mini LED backlighting and the NQ4 AI Gen2 Processor. While it loses some of the higher-end features found on the QN80H and above, it still benefits from the improved contrast and backlight control that Mini LED technology can offer over a conventional LED TV.

Samsung's latest Tizen platform is onboard, alongside Gaming Hub and support for a range of cloud gaming services, making it a well-equipped option for buyers who don't need every flagship extra.

Samsung QN70H specs:

• Sizes: 43-inch, 50-inch, 55-inch, 65-inch, 75-inch, 85-inch
• Display type: Neo QLED Mini LED
• Resolution: 4K
• Processor: NQ4 AI Processor
• Sound: 2.0-channel (20W)
• HDMI 2.1: No
• Gaming features: VRR, ALLM, HGiG, Samsung Gaming Hub

Samsung QN70H price:

• 43-inch: $600 / £599 / AU$N/A
• 50-inch: $750 / £799 / AU$1494
• 55-inch: $900 / £899 / AU$N/A
• 65-inch: $1200 / £1099 / AU$N/A
• 75-inch: $1500 / £1699 / AU$N/A
• 85-inch: $2300 / £2299 / AU$N/A

Samsung M80H

New for 2026, the M80H introduces Samsung's M-series Mini LED range. Rather than replacing Neo QLED, it creates a new tier below it, combining Mini LED backlighting with the NQ4 AI Gen2 Processor and the latest version of Tizen.

It doesn't match the loftier specs of Samsung's premium Mini LED sets, but it does expand the company's Mini LED portfolio into a more affordable part of the market while retaining features like the Gaming Hub.

Samsung M80H specs:

• Sizes: 55-inch, 65-inch, 75-inch, 85-inch
• Display type: Mini LED
• Resolution: 4K
• Processor: NQ4 AI Gen2 Processor
• Sound: 2.0-channel (20W)
• HDMI 2.1: Yes
• Gaming features: Up to 4K/144Hz, VRR, ALLM, Samsung Gaming Hub

Samsung M80H price:

• 55-inch: $650 / £799 / AU$XX
• 65-inch: $800 / £999 / AU$N/A
• 75-inch: $1200 / £1399 / AU$N/A
• 85-inch: $1800 / £1899 / AU$N/A

Samsung M70H

Like the M80H, the M70H forms part of Samsung's new Mini LED family, pairing Mini LED backlighting with the company's smart TV platform while stepping down further in specs. It rounds out Samsung's expanded Mini LED lineup and gives buyers another option below the Neo QLED range.

Samsung M70H specs:

• Sizes: 43-inch, 50-inch, 55-inch, 65-inch, 75-inch
• Display type: Mini LED
• Resolution: 4K
• Processor: Mini LED Processor 4K
• Sound: 2.0-channel (20W)
• HDMI 2.1: No
• Gaming features: VRR, ALLM, Samsung Gaming Hub

Samsung M70H price:

• 43-inch: $350 / £429 / AU$861
• 50-inch: $380 / £529 / AU$1034
• 55-inch: $400 / £649 / AU$1149
• 65-inch: $530 / £999 / AU$1494
• 75-inch: $730 / £799 / AU$1954
• 85-inch: $1200 / £1099 / AU$2874

Samsung The Frame Pro

Samsung has given its lifestyle TV its biggest hardware upgrade in years. The Frame Pro combines the familiar picture frame-inspired design with Quantum Mini LED backlighting, bringing display technology previously reserved for the company's premium TVs into the Frame range. It also adds Wireless One Connect to simplify wall mounting, while Art Mode, the Art Store and interchangeable bezels remain at the heart of the experience.

Samsung The Frame Pro specs:

• Sizes: 55-inch, 65-inch, 75-inch, 85-inch
• Display type: Neo QLED Mini LED
• Resolution: 4K
• Processor: NQ4 AI Gen3 Processor
• Sound: 2.2.2-channel (40W)
• HDMI 2.1: Yes
• Gaming features: Up to 4K/144Hz, VRR, ALLM, FreeSync Premium Pro, Samsung Gaming Hub

Samsung The Frame Pro price:

• 55-inch: $1500 / £1699 / AU$2874
• 65-inch: $2000 / £2099 / AU$3679
• 75-inch: $2800 / £2999 / AU$4599
• 85-inch: $4000 / £3999 / AU$5749

Samsung The Frame

The standard Frame returns for another year, continuing to focus on design rather than outright picture performance. It keeps the familiar Art Mode experience, customisable bezels and matte display that have helped distinguish it from conventional TVs, while also benefiting from Samsung's latest smart TV platform. Buyers looking for improved display hardware will need to step up to The Frame Pro, but the standard model remains the more affordable way into Samsung's lifestyle range.

Samsung The Frame specs:

• Sizes: 43-inch, 55-inch, 65-inch, 75-inch, 85-inch, 98-inch
• Display type: QLED
• Resolution: 4K
• Processor: NQ4 AI Gen2 Processor
• Sound: 2.0-channel (20W)
• HDMI 2.1: Yes (x4)
• Gaming features: Up to 4K/144Hz, VRR, ALLM, Samsung Gaming Hub

Samsung The Frame price:

• 43-inch: $1200 / £999 / AU$1494
• 55-inch: $1200 / £1499 / AU$2069
• 65-inch: $1500 / £1899 / AU$2529
• 75-inch: $2000 / £1899 / AU$3449
• 85-inch: $3000 / £N/A / AU$4599
• 98-inch: $4500 / £N/A / AU$8049

MORE:

Read our full Samsung S99H/S95H review

Check out our picks for the best Samsung TVs

As well as the best OLED TVs

Samsung's next-gen HDR standard arrives this month, but you'll need a very specific set-up to be able to watch.

HDR10+ Advanced will only initially be available on certain 2026 models of Samsung TVs, and only through the Prime Video streaming service. It's also only available on select Prime Video content at the moment – though Amazon hasn't said what that includes.

Its rival technology, Dolby Vision 2, also launched this week, but only on select Hisense TVs.

HDR10+ Advanced promises a "brighter, more immersive picture quality", and has been developed with RGB Mini LED TVs in mind, like the R95H (pictured). Confusingly, Samsung refers to its RGB Mini LED TVs as 'Micro RGB TVs'.

HDR10+ Advanced builds on the HDR10+ standard, with the addition of two key features: Enhanced Overall Brightness and Intelligent Motion Smoothing.

These are pretty Ronseal: the former uses statistical metadata to deliver "brighter, more precise HDR across the full tonal range", while AI-driven tone mapping preserves shadow detail without compromising peak brightness.

Intelligent Motion Smoothing, meanwhile, uses scene-by-scene metadata to dynamically adjust motion processing, "preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes."

We first saw HDR10+ Advanced back in October during a trip to Samsung's Korean HQ, and we concluded that it looks "very promising".

Samsung and Amazon have been in bed together for a long time now. Prime Video was also the first streaming service to offer the original HDR10+ format back in 2017.

MORE:

Dolby Vision 2 vs Dolby Vision 2 Max: everything you need to know

Read our Samsung R95H hands-on review

I’ve seen Samsung’s 2026 lineup early: there’s one TV I can’t stop thinking about – and it’s not an OLED

After almost a year of anticipation and uncertainty, Dolby Vision 2 is finally launching, although you'll need one of the supported TVs to use it.

Dolby surprised home cinema fans with the announcement of Dolby Vision 2, the latest iteration of its dynamic HDR format, just before IFA 2025. With it came a buzz of excitement, but also many questions, most of which have been periodically answered throughout the year.

Now, Dolby has officially announced which TVs will be the first to access the new HDR format, and they all come from launch partner Hisense. We've also seen Dolby Vision 2 running on TVs from TCL and Philips at past press demos, although this launch is strictly Hisense for now.

Supported models include the UX, UR9 and UR8 RGB Mini LED TVs, and U7 Pro (also known as the U7 in the US) Mini LED TV. Interestingly, these models all support the higher-tier Dolby Vision 2 Max format.

The update is only coming to the Vidaa and Google TV versions of these models. Neither Hisense nor Dolby have confirmed if Dolby Vision 2 will come to older TVs yet.

At its core, Dolby Vision 2 brings three perks. First, "a powerful new image engine" which is set to enhance new and existing content.

Second, a new content recognition system that leverages metadata to deliver a more authentic image closer to the creator's intent.

Third, an intensity slider which allows you to "depth and richness of their Dolby Vision 2 experience" by compensating for contrast lost to viewing angles and reflections.

Dolby Vision 2 Max is reserved for TVs towards the premium end of the spectrum, and it adds an extra layer of picture enhancements aimed at home cinema enthusiasts.

These include the Authentic Motion feature, which aims for a "more cinematic feel while eliminating unwanted judder and soap opera effects", alongside Light Sense 2, which utilises your TV's ambient light sensor to optimise the picture settings based on your viewing conditions.

There is also a selection of pro settings which will allow experienced AV enthusiasts to dig deeper into the experience and customise as needed.

As for Dolby Vision 2 content, Dolby says that "Hisense TV owners will immediately notice a difference across all Dolby Vision content" for everything from TV and movies to gaming and sport. That said, the only current content partners that will support Dolby Vision 2 content specifically are Canal+, Peacock, and iQIYI.

These aren't household streaming names on the same level as Netflix, Disney+ or Apple TV, and two of the three services don't actually operate in the UK yet. That said, we presume that more services will support the new HDR format once it has found its footing.

Likewise, we expect more TV manufacturers to adopt Dolby Vision 2 over time. Sony and LG have yet to confirm whether their next batches of TVs will support the format, and Samsung has already developed its own answer to Dolby Vision 2 in the form of HDR10+ Advanced.

The software update to enable Dolby Vision 2 on the previously mentioned 2026 Hisense TVs is set to roll out in the coming weeks across Europe, America and Asia-Pacific.

We'll be testing out Dolby Vision 2 soon to see if it's the generational step up from the original Dolby Vision that we know and love.

MORE:

Dolby Vision 2 vs Dolby Vision 2 Max: everything you need to know

Read our full Hisense UR9 review

I saw the future of HDR at CES, and things are looking bright and smooth for 2026

OLED TV prices have steadily dropped over time and are becoming increasingly affordable as time goes on.

However, the quest for a truly great, cheap OLED TV for the entry-level market has been ongoing for more than a decade.

Luckily, if you are a movie fan looking for one of the cheapest ways to get a new OLED, we have some good news. We have just reviewed the Samsung S85H, which has a punchy, immersive and nicely three-dimensional picture that our expert testers found to be a cut above most of its entry-level rivals.

And it is already available at a discount: the code SAMS10PERCENT brings the price down to £1259 at Richer Sounds, a good £241 off the price we tested at.

The S85H is from the same range as the Samsung S99H, which we declared to be the finest OLED the Korean conglomerate has produced.

However, if your budget doesn’t stretch to the S99H’s £2000+ price tag and you are dipping your toes into the OLED water for the first time, the S85H is a solid entry point, particularly if you’re keen on brightness.

“Switching to Pan, our standard peak brightness stress test due to its atypical 4000 nits mastering, it’s immediately clear that the S85H burns brighter than previous entry-level OLEDs we’ve tested and its main rival, the LG B6,” our Samsung S85H review reads. “The setting sun offers a wider range of reds and oranges that show up as pure white on its rival.”

Reds are a bit overbaked compared with the more subdued B6, but we still prefer the S85H for the picture’s solidity and three-dimensionality.

Specifications are also very competitive for the price, including Samsung’s app-packed Tizen smart platform. Netflix, Amazon Prime Video, Disney+, Apple TV and all the other usual services are present and running correctly.

Gamers are well catered for too, with four full-spec HDMI 2.1 inputs capable of carrying a 4K/120Hz signal, as well as VRR and ALLM.

The only major omission on that front is Dolby Vision Gaming – but that’s hardly surprising as Samsung has long left out Dolby’s HDR standard. HDR10+, HDR10 and HLG are all supported, however.

The biggest letdown of the S85H comes with the audio. The 2.0 channel, 20W, Dolby Atmos system noticeably lacks bass. The speakers do offer a reasonable sense of direction and separation, but you will probably want a soundbar or sound system for movie watching.

If your budget doesn’t stretch to the mid-range, then the Samsung S85H is one of the top options to get a brand-new 2026 OLED. It’s a cut above most entry-level rivals where it matters most – picture quality – and is now available with £241 off at Richer Sounds.

MORE:

Read our review of the Sony Bravia 7 II

Also consider the LG C6

Read our Samsung S90F review

As the resident deals writer of What Hi-Fi?, there’s one question that haunts me more than any other… when is the best time to buy an OLED?

Black Friday? Prime Day? Just after the next model comes out?

Now, those are all valid answers – they are all times we have seen price crashes on various OLED TVs. But which one is actually the cheapest? Obviously TVs become cheaper the longer they are out – but where’s the sweet spot before the TV gets discontinued or just becomes woefully outdated?

To settle things once and for all, I have undertaken a price history on one of the biggest and best TVs out there: the LG C5. The model is perfect for this exercise, as the LG C-series is extremely popular, follows a yearly release cycle, and, if you check our reviews, is a rather impressive OLED TV line.

Having covered many LG C5 deals since it was released in spring 2025, we have a fair bit of data about its price history over time. So let’s get stuck in…

LG C5: a price history

For convenience’s sake, let’s start with one size: the 55-inch LG C5, which is the largest model we reviewed and one of the more popular sizes. We reviewed the 55-inch LG C5 on 12 April 2025 at its launch price of £1900 / $1999 / AU$3299.

It didn’t take long for some serious discounts to arrive. On 21 May 2025, barely two months after release, we reported that the 55-inch C5 was down to £1520 at Richer Sounds. That’s a £380 (20 per cent) saving already – and that highlighted price didn’t even include a cashback offer that was running at the time.

55-inch LG C5 Price History

Price (£)

Date

LG C5 55-inch

Price Data

Timestamp (date)	LG C5 55-inch (£)
0	1900
1	1520
2	1199
3	1199
4	1199
5	1050
6	1099
7	1069
8	965
9	949
10	989
11	977
12	969

The next big price decrease we spotted came on 6th October 2025, when we reported that the C5 was now £1199 at Richer Sounds. The C5 had been out for more than six months at this point, so a big price decrease was not unexpected; with another six months to go until the inevitable release of the C6, the C5 was now reduced by £700 (37 per cent). But all eyes were now turning towards Black Friday...

Curiously, while we did see a good price of £1069 on Black Friday, the 55-inch C5 was actually a tad cheaper a few weeks earlier on 6th November, when we spotted it at £1050.

The C5 saved its best discount for Cyber Monday, however, when it broke through the £1000 barrier and crashed to £965 – a good 49 per cent off.

Here we see the price of the C5 start to stabilise just under the £1000 mark. Even the arrival of the LG C6 in spring 2026 didn’t result in any significant further discounts.

The next round of new lowest prices came around yet another sales event: the run-up to the FIFA World Cup 2026. This was a period when retailers were dropping new lowest prices on TVs left, right and centre. The LG C5 was not left on the bench – it hit rock bottom on 5th June 2026, officially reaching half price with a £949 price tag, once again at Richer Sounds.

By the time Amazon Prime Day rolled along in June 2026, the World Cup was in full swing and new TV discounts had started to die down a bit. The LG C5 was one of the star products of that sales event, with prices dropping back down to £977, but that wasn’t quite a new low for the 55-inch model.

And now? As of July 2026, the best price we found for the 55-inch LG C5 was £969 at Richer Sounds and Sevenoaks thanks to a £30 voucher code. That’s a fine price for an Award-winning OLED TV, but it’s still a few whiskers off the lowest ever price.

It’s also worth noting that it was often specialist retailers who were offering new lows on the 55-inch C5 – not always Amazon, as some might assume.

How do the other sizes compare?

After an exhaustive look at the 55-inch model, it’s only fitting that we have a quick look at other screen sizes to ensure we weren’t dealing with an outlier. Take a look at the graph below and you will see that all models roughly follow a similar trend: a rather steep drop in the first few months, before levelling out a bit after Black Friday, after which we start seeing more incremental drops.

LG C5 Price History

Price (£)

Date

LG C5 42-inchLG C5 48-inchLG C5 55-inchLG C5 65-inch

Price Data

Timestamp (date)	LG C5 42-inch (£)	LG C5 48-inch (£)	LG C5 55-inch (£)	LG C5 65-inch (£)
0	1400	N/A	N/A	N/A
1	N/A	N/A	N/A	2700
2	N/A	N/A	1900	N/A
3	N/A	N/A	1520	N/A
5	N/A	N/A	N/A	2100
6	N/A	N/A	1699	N/A
7	N/A	1500	N/A	N/A
8	N/A	999	N/A	N/A
9	N/A	N/A	1199	N/A
10	949	N/A	N/A	N/A
11	N/A	N/A	1199	N/A
12	949	N/A	N/A	N/A
13	N/A	N/A	1199	N/A
14	N/A	1049	N/A	N/A
15	949	N/A	N/A	N/A
16	N/A	N/A	N/A	1699
17	N/A	N/A	1050	N/A
18	849	N/A	N/A	N/A
19	N/A	949	N/A	N/A
20	N/A	N/A	N/A	1499
21	849	N/A	N/A	N/A
22	N/A	N/A	N/A	1499
23	N/A	N/A	1099	N/A
24	849	N/A	N/A	N/A
25	N/A	949	N/A	N/A
26	N/A	N/A	1069	N/A
27	N/A	N/A	N/A	1399
28	799	N/A	N/A	N/A
29	N/A	N/A	N/A	1299
30	N/A	N/A	989	N/A
31	N/A	849	N/A	N/A
32	740	N/A	N/A	N/A
33	N/A	N/A	955	N/A
34	N/A	N/A	N/A	1231
35	727	N/A	N/A	N/A
36	N/A	N/A	965	N/A
37	740	N/A	N/A	N/A
38	N/A	849	N/A	N/A
39	N/A	N/A	N/A	1279
40	N/A	N/A	N/A	1399
41	719	N/A	N/A	N/A
42	N/A	N/A	999	N/A
43	N/A	N/A	N/A	1249
44	N/A	849	N/A	N/A
45	699	N/A	N/A	N/A
46	N/A	807	N/A	N/A
47	699	N/A	N/A	N/A
48	N/A	849	N/A	N/A
49	N/A	781	N/A	N/A
50	656	N/A	N/A	N/A
51	N/A	749	N/A	N/A
52	N/A	N/A	949	N/A
53	N/A	N/A	989	N/A
54	649	N/A	N/A	N/A
55	N/A	759	N/A	N/A
56	N/A	N/A	N/A	1299
57	N/A	N/A	977	N/A
58	623	N/A	N/A	N/A
59	N/A	725	N/A	N/A
60	611	N/A	N/A	N/A
61	N/A	N/A	969	N/A
62	N/A	N/A	993	N/A
63	N/A	N/A	969	N/A
64	749	N/A	N/A	N/A
65	N/A	849	N/A	N/A
66	N/A	N/A	N/A	1399

Interestingly, the prices of the 42-inch and 48-inch models come very close to each other, with both crossing the £1000 barrier at similar times in late September 2025.

All models reached new lows during the Black Friday sales, even if the drops weren’t particularly dramatic from the pre-sale prices. Still, it was the 65-inch model that saw the best discount, with a whopping 54 per cent reduction from its launch price.

In terms of their lowest ever price, the two smaller models both reached this during Prime Day 2026. The 55-inch C5’s came a few weeks earlier during the World Cup sales, while the 65-inch version was a lone exception with a rock-bottom price on Black Friday thanks to a Hughes discount code.

The LG C6: history repeating itself?

So is the new LG C6 repeating the same trend? We have reviewed only the 65-inch model so far, but we’ve crunched the numbers to find out.

We have compared the prices of the LG C5 and C6 after launch in their respective years below. It’s worth noting that the LG C6 launched at a cheaper price than the preceding C5 – the 65-inch C6 came in at £2500 compared with £2700 for the corresponding C5.

LG C5 & C6 Post-launch Price History

Price (£)

Date

LG C5 65-inchLG C6 65-inch

Price Data

Timestamp (date)	LG C5 65-inch (£)	LG C6 65-inch (£)
1	2700	N/A
2	N/A	2500
3	N/A	2166
4	N/A	2079
5	2100	N/A
6	N/A	2099
7	N/A	2034
8	N/A	1889
9	1699	N/A

As we can see, the LG C6 started at a lower price and also dropped faster thanks to the World Cup sales. However, the price drops have slowed somewhat, which has allowed the LG C5 to overtake during the same time period. We’ll have to see if the C6 can reclaim the value crown over the course of this year…

When is the best time to buy an LG C-series OLED?

So when was the best time to buy the LG C5?

If you’re after the lowest-ever price, three of the four sizes we looked at hit this milestone during June 2026, which happened to coincide with the World Cup and Prime Day sales. So it seems as though a summer sale around 15 months after release is the cheapest time to buy. For the best LG C6 price, then, you’re probably looking at Prime Day 2027.

That, though, is a rather long time to wait – and it’s near the end of the TV’s life cycle, of course, when newer, more advanced models will have taken the shine away somewhat.

Our advice? Looking at the data, the sweet spot between price and time may well be during the Black Friday sales, as long suspected. While three of the C5 models went lower after Black Friday, this was only by up to nine per cent (£124) maximum – so six months is a rather long time to wait for a rather incremental drop.

When you buy a new TV is, of course, a rather personal decision that depends on several factors. But if you’re deciding based on price alone, now you know when to look for a bargain.

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I have crunched the numbers, and Filmmaker Mode uses less energy

We would always recommend going for the biggest TV your space and budget allows – but for some of us, that will only be a 42-inch TV. If that’s the case for you, then we have found a great deal for you – £120 off the Samsung S90F.

This TV has dropped to just £629 at Richer Sounds. That’s £20 cheaper than at Amazon. Bargain.

Samsung S90F 42-inch deal

Cards on the table: we haven’t reviewed this exact model. But the 48-inch S90F earned five stars, so we have high expectations of the 42-incher.

True, it has feet rather than a pedestal stand like its bigger brother. And smaller screens tend to have a lower HDR brightness than their larger equivalents. On the plus side, the smaller panel size should mean a higher pixel density, and hence a slightly sharper image.

The 42-inch model is as well equipped for gamers as the 48-incher, with four HDMI 2.1 ports, and a host of gaming features such as AMD FreeSync Premium, HGiG, AI Auto Game Mode, Auto Low Latency Mode (ALLM), Game Motion Plus and Variable Refresh Rate (VRR).

We found the 48-inch S90F’s picture a bit red at first, and the motion a bit too smooth, but tweaking the settings helps. Overall, picture quality is superb, with realistic skin tones and solid detail levels across both the light and dark parts of the image.

Contrast might be a touch heavy-handed, leading to some black crush, but “the overall image is wonderfully three-dimensional and immersive”, we concluded.

The 42-incher has only 40W of sound output, compared with the 48-incher’s 60W. We found the latter’s speakers weak and plagued by distortion at higher volumes – hardly surprising, given that most small TVs sound terrible. So we wouldn’t expect much of the 42-incher’s audio.

But if you can put that £120 saving towards one of the best budget soundbars, you should be richly rewarded.

MORE:

Read our Samsung S90F review (48 inch)

I test OLED TVs for a living – and trust me, different sizes perform differently

We rate the best small TVs around

Looking for a new TV but not sure where to start?

Well, you’re certainly in the right place. Here at What Hi-Fi? our expert home cinema testers have reviewed hundreds of TVs, and you can see their current recommendations in one of our many best TV buying guides.

But if you’re after something a bit more personalised, we’ve got just the quiz for you. Fill out your preferences in the questionnaire below, and you’ll be presented with a top-rated TV that best fits your requirements.

They are all five-star TVs which we have tested, so no matter which TV the quiz suggests for you, you can be sure it’s a quality product that has earned the What Hi-Fi? recommendation. There are more than a few Award winners included too – be sure to read our reviews for more in-depth thoughts.

For more home cinema advice, have a look at our guide on how far to sit from your TV, as well as our guide to 5.1 vs 7.2 surround sound. For now, though, find out which TV is right for you:

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Best 65-inch TVs: the top models we have tested

Find out how to set up your TV and get the best picture

How to combine stereo and surround sound in one AV system – your guide

As What Hi-Fi?'s resident deals writer, I am tasked with keeping abreast of the prices of several of the top products our experts recommend.

Especially products that are as good as the LG C6. LG’s latest step-down OLED is one of our favourite products of the year so far, thanks to a new processor that has squeezed out a brighter, richer and more refined performance.

And it has just hit a new lowest price courtesy of John Lewis. The 65-inch C6 can now be yours for £1889 if you use the discount code LGOLED1007, which will save you 10 per cent at checkout.

This is the first time the 65-inch LG C6 has broken through the £2000 barrier, saving you £611 off the £2500 price we tested it at only a few months ago. It’s even cheaper than it was at the Prime Day sales last month – you can see the full breakdown below:

65-inch LG C6 Price History

Price (£)

date

LG C6 65-inch

Price Data

Timestamp (date)	LG C6 65-inch (£)
1	2500
2	2166
3	2079
4	2099
5	2034
6	1889

However, a new lower price is hardly the biggest draw of the LG C6 – the star of the show may well be the new Alpha 11 Gen 3 processor. We don’t often get excited about processor upgrades, but this chip blesses the C6 with a brighter, richer and more refined picture than the C5, which itself was a five-star performer.

“Even in Filmmaker Mode, the C6’s extra brightness over the C5 is immediately obvious,” our LG C6 review reads. “Highlights are more intense, colours have a touch more richness and the overall image carries greater depth and dimensionality.”

Upscaling and remastering have been enhanced as well, while shading subtlety has also been improved.

As is customary with LG TVs, gaming specifications are flawless. Console gamers can enjoy a silky-smooth 4K/120Hz, while PC owners can go all the way up to 4K/165Hz on all four HDMI inputs. VRR, ALLM and Dolby Vision gaming are also included.

All the major streaming services are present and accounted for in the app-packed LG WebOS, with all apps well optimised and playing content in Dolby Vision and Dolby Atmos where applicable.

Talking of Dolby Vision, there is broad HDR support with HDR10 and HLG also supported – but be aware that HDR10+ is missing.

Audio is where LG OLEDs have traditionally tripped up, but we are delighted to report some improvements this time around. The overall delivery is more open and immersive than the C5, and while it won’t beat a dedicated sound system, the C6 actually sounds pretty good for a TV in its class.

A £611 saving already is not to be sniffed at – especially for an OLED as accomplished as the LG C6. For one of the year’s best TVs, consider the LG C6 for £1889 at John Lewis.

MORE:

Read our review of the LG C5

Read our impressions of the LG G6

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

A good, cheap OLED TV has been top of many cinephiles' wish list for over a decade. This makes the S85H a big-ticket item despite it sitting at the bottom of Samsung’s new OLED TV range.

It’s looking set to be one of the cheapest options for serious movie fans who want a new OLED that sits in the same family as the S99H, a set we recently declared to be the finest Samsung OLED we’d ever tested. Big shoes to fill, then.

Price

The Samsung S85H is available in sizes from 48 to 83 inches. The cheapest 48-inch size launched carrying a £1199 ($1199) price tag, while the giant 83-inch model retails for £3699 ($4499).

We have the middle-child 55-inch model in our review rooms, which launched at £1499 ($1499 / AU$2499).

Initially, that meant it cost slightly less than its closest rival, the LG B6, which cost £1599 (AU$2500) when it first came out.

However, rapid price drops mean it’s now more expensive than its LG rival. The 55-inch B6 is now available for as little as £899 in some places.

However, the S85H puts is still cheaper than most of this year’s mid-tier OLEDs, including its big brother, the 55-inch S90H, which now floats around the £1699 mark.

Design

You won’t find any flourishes like the fancy metal bezel sported by the flagship S99H; instead the S85H has a rather utilitarian look, with a basic, plastic design that is nevertheless mostly solid.

The TV has feet, rather than a pedestal stand design and includes two placement options, central and wide, which puts them on the furthest right and left edges. This is a nice touch that lets you adjust the position to fit on your cabinet and place a soundbar underneath it as required.

Our only minor quibble with the design is that, as well as feeling distinctly plasticy, the feet wobble. Not so much that we’re worried it will break, but enough that you’ll want to place it with care.

The SolarCell remote seen on Samsung’s previous step-down and entry-level OLEDs also makes a return. It is pleasingly compact and intuitive, and features solar and USB-C charging, something that isn’t guaranteed at this price. The only real negative is the ongoing lack of a backlight, which makes using it in the dark a bit tricky.

Features

The set's specifications sheet is nearly identical to the outgoing S85F, with only three big upgrades to mention.

It has been upgraded to Wi-Fi 6E, which will improve connectivity if you have a compatible router using the standard. It also has a new AI football mode, which Samsung claims will “make you feel like you’re in the stadium” using the set’s processing smarts.

Finally, there is a smattering of what Samsung claims to be "performance improvements" – the biggest, apparently, is to its peak and operating brightness. Samsung hasn’t given a definite nit count, however, so we can't be sure how big the alleged brightness upgrades are.

Samsung also hasn’t specified what panel is being used, but the fact that the S85H is powered by the same NQ4 AI Gen2 processor as its predecessor suggests it may be using one of the new OLED SE panels LG Display unveiled at CES in January, which aim to boost brightness while simultaneously bringing prices down.

We had hoped the Q85H would get the newer Gen3 silicon, which brings more accurate tone mapping and better upscaling, among other things, but that remains reserved for the more expensive S99H and S90H models.

The same is true for Samsung’s vibrancy-boosting Quantum Dot tech, which once again is reserved for its flagship offering. A shame, yes, but unsurprising given the S85H’s price. You also, once again, won’t find the firm’s Glare Free screen coating included, which will be an annoyance if you use the TV in a room with lots of ambient light.

Despite the lack of big changes, the S85’s specifications remain very competitive at this price.

The set offers four full-speed HDMI 2.1 inputs, capable of carrying a 4K/120Hz signal for next-generation gamers. ALLM and VRR are also on board, so gamers are fully covered.

The only big omission is the set’s lack of support for Dolby Vision Gaming, or any version of Dolby’s HDR standard, for that matter. The S85H continues Samsung’s HDR grudge match, with it only supporting the HDR10+, HDR10 and HLG standards.

The set also doesn’t support FlexConnect, a bit of audio tech that the LG B6 does. This is a clever technology designed to let you create surround sound systems using compatible speakers on the fly. It includes the power to use the TV’s speakers as the central channel. Samsung, instead, pushes its own Q-Symphony solution, which aims to make the TV’s sound system work with compatible soundbars to improve audio quality and create a wider soundstage.

The latest-gen version of Tizen featured on the S85H is easy to navigate and includes a content bar at the top that splits your apps into categories, curated and arranged to automatically match your usage habits. All the major apps and services are present and running correctly, including Netflix, Amazon Prime Video, Disney+, Apple TV and more.

Picture

In its out-of-the-box Eco mode, the S85H comes off a little strong. Playing our F1: The Movie 4K Blu-ray, the picture is a little sharp, oversmoothed and colours, particularly reds, are overcooked.

Switching to Filmmaker mode, things rapidly improve. Now, the cars’ movements become precise and rapid, losing the artificial floaty feel of its default setting.

Colours are also much more reined in, but reds still look a little overcooked, which leads to a series of quick tweaks before we finally settle on Filmmaker Mode, with the Warm 1 colour profile and Active Dynamic Tone Mapping on for the best results.

The TV’s colours are still a little bombastic compared to the more subdued B6, but the picture’s solidity and three-dimensionality ensure our eyes still favour the Samsung during the heated F1 race.

Switching to Pan, our standard peak brightness stress test due to its atypical 4000 nits mastering, it’s immediately clear that the S85H burns brighter than previous entry-level OLEDs we’ve tested and its main rival, the LG B6. The setting sun offers a wider range of reds and oranges that show up as pure white on its rival.

The only slight issue is that, once again, colours are pushed a touch too hard, with blues looking a smidge too vibrant and the picture a little too warm in general.

(Editor’s note – for our sanity, if a filmmaker is reading this, please master your next film in 4000 nits and shoot an incredibly bright scene we can use for testing. If our reviewers are forced to hear Pan’s butchered version of Smells Like Teen Spirit for much longer, there may be a mutiny.)

Switching to our 4K Blu-ray Sinners test disc, minor black crush creeps in. Although the scene oozes menace and has a wonderful sense of dread, thanks to the perfect blacks, parts of the gangsters’ faces lose definition and fade into the black background.

The S85H also has a tendency to try too hard. In a bid to show how bright it can go, the set artificially raises the brightest sections of the picture, but doesn’t always have the finesse to do it naturally.

Highlights on characters’ skin come up as pure white, losing some detail and adding a distracting artificiality, making it look like they’re in the spotlight on a Broadway stage, rather than drinking and dancing in a dingy Prohibition-era speakeasy.

The aggressive push then flattens faces completely by overbrightening them, losing shadow detail and some of the picture’s otherwise impressive three-dimensionality. The flaw isn’t uniform either, rearing its head at specific moments, which is distracting and breaks our immersion in its otherwise solid performance.

Switching gears to our 4K Blu-ray of Civil War and tagging in step-up OLEDs, including its big brother/sister the S90H, the S85H puts up an admirable fight, but there are obvious benefits if you can afford to go up a price tier.

The S90F delivers a series of modest improvements that add up to make a big difference. On the S85H, greens in a military camp’s grass fields look a little too vibrant, taking on an almost cartoony look. Skin tones lose their warmth and colour volume, coming across as slightly jaundiced during low-light scenes compared to the more lifelike, immersive S90F.

The flames in a burning forest flicker a little brighter on the step-up model, offering more detail, with a wider range of reds and oranges dancing in the brightest parts of the flames. Overall, we get a little more nuance, a sprinkle more finesse, and a generally more natural picture with the S90F.

The S85H does a decent, but not front-of-the-pack, job of upscaling our SDR True Grit Blu-ray. The picture retains the grainy, spaghetti western feel, but the picture is dimmer and a bit flatter than those we've seen on rival sets. Though it retains the intentional grain, some sharpness and detail are lost. The stitches in the characters’ woollen clothes look a bit softer than we’d like, too.

Sound

“Where’s the bass?” is the immediate question we ask, testing the S85H’s 2.0 channel, 20W, Dolby Atmos system with our F1: The Movie test disc.

Engine noise, the sound of the crowd, the boom of cars crashing and skidding across the track; all of it lacks the bite and impact needed to do justice to the scene. The entire sound feels weak, even by TV speaker standards, sounding more like a Scalextric race than a deafening, international F1 event.

And this issue is the sound system’s undoing. Moving to a night-time battle scene in Civil War, explosions are occasionally entirely lost as vocals and the higher-frequency sound of gunfire, bizarrely, overpowers them.

This is a particular shame as, while the speakers never come close to matching a moderately capable soundbar, such as the entry-level Sonos Beam (Gen 2), they do get some things right.

During the musical medley in Sinners, Sammie’s blues vocals don’t have the power or vibrato required to do them justice, but they’re suitably separated from the guitar part.

As the scene develops, adding more and more layers and modern music genres to the song, that decent separation continues, with each part remaining distinct, albeit underpowered. And the set does a reasonable job of offering a sense of direction as the camera swoops through the barn.

The S85H’s speakers are ultimately fine for watching the news or a casual series, but not quite good enough for even basic movie watching. You will need to invest in a soundbar or speaker system for that.

Verdict

If you want an OLED TV but can’t afford to step up into the mid-tier, it’s one of the top options currently available, the Samsung S85H is a very competent option at the price.

Its punchy, immersive and nicely three-dimensional picture is a cut above most of its entry-level rivals. There are undoubtedly palpable gains to be had in paying more for a mid-range OLED, however – ones we think are worth paying for.

SCORES

• Picture 4
• Sound 3
• Features 5

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Also consider the LG C6

Read our Samsung S90F review

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Anyone remember their parents telling them the tale of the boy who cried wolf? I’d argue it’s one of the most important lessons I learned as a child.

Well, that and don’t steal raisins from Sophia – that led to an unfortunate incident in nursery, where I was given a tattoo on my left hand’s index finger after a biro from said classmate found its mark.

Why am I mentioning this now? I'm not sure about my raisin confession, but the cry wolf part is relevant to this article, because it applies to my recent experience speaking to big-name companies to check what's going on with 8K TVs for this year's special Home Cinema Week event. Sadly, it's not good news.

“We can’t comment on this.”

“No updates right now.”

“We have no plans or updates to share for the technology.”

"While 8K represents a significant technological milestone, its broader adoption will depend on the continued evolution of content and distribution ecosystems."

Getting a vibe from the responses yet? I certainly did.

Full transparency, I’m not that fussed about 8K yet, due to the ongoing lack of content mastered at the resolution.

But the cold fish reaction to the tech in 2026 does leave a bit of a sour taste in the mouth, given how hard some firms were pushing 8K to “enthusiasts” who wanted a future-proof set, even a few years ago.

To catch readers up, 8K is an upgraded resolution that delivers four times the pixel density of 4K – 7680 × 4320 pixels (approx. 33.2 million total pixels) to 4K’s 3840 × 2160 pixels (approx. 8.3 million total pixels) to be precise. Samsung started making noise about the resolution being a big deal in the early 2010s and went on to vocally describe it as the future right up to the 2020s.

And since 2018, it, in fairness, has made 8K TVs, in many ways putting its money where its mouth is. One of them, the 2024 Samsung QN900D, even won a What Hi-Fi? Award after earning five stars from our reviewers.

LG and Sony also briefly got in on the action. LG offered three generations of 8K Z-series OLED TVs and Sony the 2022 Z9K 8K Mini LED – though both LG and Sony have since unceremoniously exited the 8K market, leaving Samsung largely unchallenged.

Why the sour taste? Because, truthfully, I know some readers, and one friend with more money than sense, have invested in 8K sets, viewing them as a future-proof purchase, as the marketing at the time suggested.

So now the firms have suddenly turned cold on it and no longer want to speak about it at all, I can’t help but feel a minor grump growing on their behalf and that they're guilty of crying wolf on it being the future; and losing some trust in the process.

This is especially true in 2026 as there are so many other “future of TV” technologies appearing right now. On the panel front, numerous companies are pushing RGB Mini LED as the future and the “OLED-killer” we’ve been waiting for. Though, based on our review of the Sony Bravia 7 II and Bravia 9 II, the team and I are not quite convinced of that yet.

Or there’s Dolby Vision 2, another new “future of home cinema” bit of tech firms seem to be pushing as an essential “future-proof” feature you need to have on your next TV – despite the lack of any content mastered in it.

Sound similar to 8K? Though there are companies confirmed to be making content with Dolby Vision 2 tech, it’s hard not to see at least some similarities. And because of that, I can’t help but think the response is a bit disappointing with 8K and a key reminder that marketing and sales teams aren’t on your side.

Just because a company wants to sell you a fancy new feature as the most important thing ever doesn’t mean it is.

We’ve seen that many times before. And with Samsung the only big player making 8K TVs, you have to wonder, is it destined to be sent to the same farm as 3D and curved TVs? It’s not looking good right now, though I hope to be proven wrong – at the very least for the sake of the readers and my friend who drank the Kool-Aid.

Fingers crossed the silence is because they have a huge 8K announcement coming, and don’t want to spoil the surprise…

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LG has announced a new picture mode for its TVs. Creator Original Picture Mode is described as an "industry-first picture setting for streaming", and essentially lets the filmmakers decide exactly how the picture should look. Think of it as a step on from Filmmaker Mode.

Because while Filmmaker Mode disables post-processing enhancements for a truer picture, the new mode lets the filmmakers decide parameters such as shadow detail, colour balance, noise reduction and motion handling. These will differ for each film, allowing content creators to have their movies look exactly as they would like.

At least, we think that's how it works. We have a few questions, and have contacted LG for answers – we'll update this story once we've heard back.

The mode is exclusive to Prime Video (and possibly only the Masters Of The Universe reboot, but that's one of the many questions we have posed to LG). It's only available on LG's 2026 OLED evo TVs: that's the W6, G6 and C6 series.

You can also launch Masters Of The Universe by saying "I have the power" into your LG Magic Remote for LG TVs running webOS 23 or later.

Masters Of The Universe has a 67 per cent rating on Rotten Tomatoes.

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It's Home Cinema Week 2026 here at What Hi-Fi?, and we're celebrating our love for all things TV, projector and surround sound related.

One of our favourite TVs of the year has been the Samsung S99H, thanks to a stunning, contrast-rich picture and a feature set that blows most other TVs out of the water.

However, even the S99H lacks two key features found on LG's latest flagship, the G6: Dolby Vision and Dolby Atmos Flexconnect. And the LG G6 is cheaper too – the 65-inch Samsung S99H is currently £2899, while the G6 is now down to £2564 at Richer Sounds.

That's quite the step down from the £3000 price we tested at! You can save even more if you're willing to claim cashback – purchase before 18th August and you can claim 10% (£256) cashback from LG. Full Ts&Cs are available here.

After a re-review of the LG following a major software update, we found the G6 to be an OLED of serious ability, as a viewing of Civil War next to its predecessor, the G5, showed.

"The flames in a burning night-time forest continue to offer an enthralling amount of extra detail as well as higher peaks, but, more crucially, characters’ skin tones look nicely realistic, retaining reds far better, to the point that the G5’s picture makes them look slightly jaundiced by comparison," our LG G6 review reads.

"Moving to a daytime scene in a military camp, "balanced" quickly becomes the word that best describes the G6. As a helicopter swoops into the camp over a forest, it's clear LG has backed away from its previous focus on aggressively pushing its TVs' peak brightness at all costs."

This picture quality comes courtesy of a Primary RGB Tandem OLED panel, which uses a ‘four-stack’ panel structure to help the OLED TV achieve higher peak and operating brightness levels while retaining colour volume and accuracy.

It's aided by a new Alpha 11 Gen 3 AI processor and its Hyper Radiant Colour Technology system, which enables higher peak brightness levels than the already dazzling LG G5.

Dolby Vision, HDR10 and HLG are all on board, though do note that HDR10+ is missing. We wouldn't worry too much though – Dolby Vision is far more widely adopted and supports a higher bit depth of up to 12-bit colour compared to HDR10+'s 10-bit standard.

Otherwise, the broader feature set is pretty much flawless. WebOS 26 supports pretty much every app you can think of, including Now, Apple TV, Netflix, Disney+, Amazon Prime Video, and more niche streaming options.

LG has long been one of our go-to brands for gaming, and the G6 is no different. All four HDMI 2.1 inputs offer up to 4K/165Hz gameplay with VRR, ALLM, and Dolby Vision Gaming HDR all supported.

LG OLEDs have struggled with audio in the past, but the G6 is a step in the right direction. It won't beat a dedicated sound system, but the G6 offers a noticeably fuller, more robust sound than its predecessors.

There's also support for Dolby Atmos Flexconnect, which allows the TV to automatically connect to compatible speakers and use the G6's built-in speakers as the central channel of a surround sound package. It's still relatively new technology, giving the G6 an element of future-proofing.

If you're looking for a new, feature-packed OLED, then the LG G6 is a compelling option. It offers a nuanced, accurate and ultimately immersive experience complete with flawless gaming specifications, now with £436 off at Richer Sounds.

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Want a cheaper LG OLED? Check out our LG C6 review

For last year's model, head over to our LG G5 review

2026 is quite the momentous year: not only is What Hi-Fi? celebrating its 50th birthday, but it's also 100 years since the TV was first invented by John Logie Baird in 1926.

The way TV technology (along with broadcast, film and smart features) has progressed over the past century is nothing short of astonishing: chunky CRT (cathode ray tube) TVs gave way to slimmer LCDs and then even slimmer OLEDs, while screen resolution has gone from cosy standard definition to widespread 4K to futuristic 8K.

We have seen the birth and death of plasma TV, while in 2001, What Hi-Fi? entered a new era of Sound and Vision to expand our coverage to TV/home cinema alongside hi-fi and audio. The 2000s also marked a historic time in broadcast TV as the UK switched from analogue to digital, and the introduction of Full HD resolution was a turning point in TV screen technology that paved the way for constant innovation and advancement in the 21st century.

The What Hi-Fi? review team has been at the forefront of all these technologies, and we've sifted through our magazine archives from the 2000s to today to find the very first instances of when a new TV format of the 21st century – Full HD, OLED, 3D, 4K, 8K and beyond – entered our test rooms to get the full review treatment.

They may not have been the best examples of each TV tech, but they were the very first of their kind to show off just what a new screen technology, format and resolution could offer.

NOTE: To read the full-size text of the magazine images below, click on the arrow sign on the bottom-left corner, and in some cases, further click on 'view original' at the bottom-right corner.

LCD 1080p: Sharp LC-45GD1E (2005)

In today's fast-paced world of constant cutting-edge technology, it's hard to imagine just how big a deal the advent of Full HD (1920 x 1080) resolution was.

Standard TV broadcast was a mere 720 x 576 resolution, and we were perfectly happy with that on the 25-/32-inch CRTs and widescreen LCD tellies that were popular throughout the 90s. Freeview's digital terrestrial service started in 2002 in the UK, while the first "high-definition" BBC HD and Sky HD channels launched in May 2006.

For the best part of the 2000s, most LCD and plasma TVs were 'HD-Ready'. These TVs' native resolution was 1280 x 720 (or 768), but they were able to accept 1080i/1080p videos, and would simply downscale the picture to fit the lower resolution screen.

The first flatscreen LCD TV we encountered with a native 1080p Full HD resolution was this Sharp LC-45GD1E in 2005. We said the picture looked "stunning" when fed Full HD video from a home cinema PC, and that it displayed "an extraordinary absence of noise and motion-smearing."

It was less successful when upscaling standard definition content – a contrast to how advanced upscaling tech has become when dealing with 8K TVs (see below) – and we said cheaper, smaller 42-inch plasma TVs coped better here.

The Sharp's higher resolution came at a premium – £5500 for a 45-inch LCD TV! – so we deemed it more for the "connoisseur" rather than an "everyday TV." Besides, it really needed Full HD content to look its best, and that was hard to come by at the time.

Plasma 1080p: Pioneer PDP-5000EX (2006)

In the 2000s, plasma versus LCD was about as heated as, well, OLED versus LCD is today. Fujitsu launched the first commercial plasma TV in 1997, but it was the legendary Pioneer Kuro sets that everyone still remembers fondly as the peak of plasma screen technology.

Back in 2006, Pioneer was also the first to provide us with a plasma screen that finally did native Full HD 1920 x 1080 resolution. Despite us having already experienced Full HD resolution in LCD TVs, this Pioneer PDP-5000EX was the first set to offer "full 1080p compatibility... with the appropriate input interference" to accept Blu-ray and HD-DVD picture.

Our praise was effusive: "staggering picture quality", "this is the best plasma ever made", "this is what the telly looks like in heaven" – we weren't kidding when we said Full HD resolution wowed us in a way that we never thought possible.

With over two million pixels on screen, we found the definition "extraordinary". When fed 1080p content, the picture was "bright, sharp, colourful and consistently lustrous" and it also coped well with standard-def broadcasts.

Anyone wanting this premium new tech would have to cough up £7000 (a trend for every new TV technology, as we'll see below), but it showed just how revolutionary this new Full HD resolution was to the future of TV as we know it.

OLED: Sony XEL-1 (2008)

LCD and plasma TVs were widespread at the dawn of the new millennium, but a new panel technology – one that was close in spirit to the beloved plasma – was about to change the course of TVs forever.

Like plasma, OLED panels don't need a backlight. Instead, they use self-emissive organic light-emitting diodes that generate their own (white) light, which is put through a colour filter.

The advantage is that when an OLED pixel is turned off, it is truly off and therefore pitch-black. This results in perfect blacks without any hint of backlight bleeding through the image, superior contrast, and richer, punchier colours. Not needing an extra backlight panel meant OLED screens could be much thinner than LCD TVs, too.

The downsides are that the pixels have a limited shelf life due to their organic nature, they can't go quite as bright as LCDs, and at the beginning, larger screens weren't possible to produce due to the difficult nature of manufacturing these panels.

The Sony XEL-1 was the world's first OLED TV. It launched in 2007, with a screen size of just 11 inches and a depth of just 3mm. It boasted a high contrast ratio of 1,000,000:1, while the display resolution was a paltry 960 x 540.

We covered its launch news in the May 2008 issue, which looked at the next-gen TVs entering the market. In 2009, in "the next big thing" TV feature (fifth slide in gallery above), we learned of 21- and 27-inch prototypes of the Sony OLED, while the XEL-1 got even skinnier at just 0.9mm!

Sadly, we haven't been able to find any other coverage or review of this Sony XEL-1 in our magazine archives. It would be a good few years yet before a full-size, full-production OLED TV hit our test rooms, while Sony finally entered the OLED market proper with the stunning A1 (KD-55A1) OLED TV in 2017.

3D TV: Samsung UE40C7000 (2010)

3D wasn't a new technology by any means in 2010. Cinemagoers had been experiencing it since before the television was even invented, with 1922's silent feature The Power Of Love widely considered to be the first commercially released 3D film, shown at the Ambassador Hotel Theater in Los Angeles.

Why would anyone want to watch 3D films at home, while wearing bulky glasses that needed charging? Was it headache-inducing or was it an immersive experience for films and gaming? The jury was split when we tested Samsung's UE40C7000, the first 3D TV to hit the What Hi-Fi? test rooms.

You needed a 3D disc and a Blu-ray player compatible with the format to make the picture (Samsung's own BD-C6900 3D player and a 3D Blu-ray of Monsters vs Aliens, in this case), but it did offer a genuine "depth of field" that was suitably three-dimensional.

If you didn't care about 3D at all, however, then the Samsung UE40C7000 was also a very fine TV in its own right. Across terrestrial TV, DVD and Blu-ray, this 40-inch LCD TV delivered "epic levels of detail", with a subtle colour palette that handled skin tones particularly well. Motion handling was impressively smooth, and the edge-lit LED backlighting balanced black levels, highlights and details well.

An "overall impression of unshakeable solidity" is high praise indeed for this five-star 3D TV.

Read the full review: Samsung UE40C7000

4K LCD TV: Toshiba 55ZL2 (2012)

The Toshiba 55ZL2 made headlines for being the first glasses-free 3D TV – that is, you wouldn't need to wear bulky active or passive 3D glasses to see the picture in three dimensions; the Toshiba's integrated camera and lens technology would track your eye movements and do the hard work for you!

It worked, but with caveats. The subtle depth of field was nice, it was less fatiguing on the eyes, and the picture didn't experience a drop in brightness as it did with 3D glasses. But the tech did require you to sit completely still; any fidgeting or movement would lead to a drop-off in focus, definition and 3D effect, which was less than ideal.

But who cares about 3D? Because the Toshiba 55ZL2 was also the very first 4K TV screen we tested, back when the new reality of "four times the resolution of Full HD/1080p" was still in its earliest stages.

There was no mainstream 4K content yet (and wouldn't be for a long, long time), but Toshiba's 4K picture hinted at what was to come. Fed some demo content of flowers, landscapes, and cityscapes from a hard drive, we said: "native 3840 x 2160 images look, frankly, astonishing. Detail levels are absolutely sky-high, and the most complex patterns remain steady and stable with the sort of casual efficiency that’s the mark of a properly effective device."

With Blu-ray and DVD films, the Toshiba TV's colour balance was "expertly judged", and we praised its black depth for being "excellent by the prevailing standards of LED-backlit LCD screens."

Costing £7000, the cutting-edge 55ZL2 was considerably more expensive than your standard Full HD 55-inch TV at the time, but nowhere near as expensive as the £25,000 84-inch Sony 4K and LG 4K LCD TVs that would hit the market later that same year.

For actual 4K content, we had to wait for another three years: in August 2015, BT Sport Ultra HD launched as the UK's first 4K channel, while the first few 4K Blu-ray discs hit the market in 2016.

Read the full review: Toshiba 55ZL2

Curved OLED: Samsung KE55S9C (2013)

Curved OLED TVs were a short-lived fad, not helped by the fact that you couldn't wall-mount them, viewing angles weren't great for anyone not sitting dead centre of the screen, and the early models quickly became outdated as they didn't support the upcoming 4K resolution.

But the Samsung KE55S9C is notable not for its curved screen, but because it was actually our first time seeing the OLED panel technology on a large screen beyond a mere 11 inches.

As with 3D, the test team argued about the curved screen continuously. Some found it a "distracting gimmick" as the picture distorted according to the curvature when viewing it from the side, while others (those sitting dead centre) found the curve led to greater immersion.

The frame surrounding the 55-inch screen also served as a (rather large) stand, and it was more curved than the screen itself, adding to the illusion. "That curve" was listed as both a Pro and a Con in our review.

What we all agreed on, though, was that OLED looked stunning, handling contrast far better than any LCD TV we had seen. "Dark scenes are some of the deepest and blackest we’ve seen, genuinely resembling the absence of light," we enthused, even if we would have liked subtler shading and variation in the extremes. Colours were rich and vibrant, while the picture was also crisp and clear.

Did we recommend it? Its "prohibitively expensive" £7000 price tag was three times that of our favourite 55-inch plasma at the time, and we can't imagine most people beyond early adopters took the plunge.

We didn't "really understand why we’re seeing curved OLED sets before flat ones" either, but it did point to an exciting future for OLED TVs.

Read the full review: Samsung KE55S9C

4K OLED: LG 55EG960V (2015)

We never tested the £10,000 LG 55EM970V OLED that first arrived in the UK in 2013, but in 2015 we did finally get to test a TV that combined two picture technologies we had been waiting on for years: 4K Ultra HD resolution and OLED.

And the LG 55EG960V was "everything we hoped it would be", delivering the two new technologies with "spectacular results" in a living room-friendly 55-inch screen size. The intensely pitch-dark blacks contrast brilliantly against bright whites, while the 8.3 million pixels on screen were delivered with crystal-clear and precise detail.

"The depth of colours is breathtaking. They aren’t just richer, there are simply more precise shades of them on the screen, giving a wonderfully vivid feel to the picture," we said. There were more subtleties revealed in the deep blacks than before, and while upscaling standard definition content was a little fuzzy around the edges, it was still a punchy picture.

Yes, it was also gently curved (but you could wall-mount it), it did convincing 3D, and its thin screen with floating effect looked rather "gorgeous", too. It was still more expensive than equivalent LCD sets, so we couldn't yet definitely say that OLED was better and better-value.

We can now, though, as OLED has gone from strength to strength and become more affordable in the past decade, delivering even more impressive picture quality with greater subtlety and accuracy alongside unrivalled deep blacks and punchy contrast – from the wildly popular and affordable LG C5 to our TV & AV Editor Tom Parsons' current favourite, the Sony Bravia 8 II.

Read the full review: LG 55EG960V

8K: Samsung QE85Q900R 8K QLED (2018)

Unlike the world of hi-fi, TV manufacturers are in a constant state of innovation and of pushing the boundaries of screen technology. It took ages for 4K UHD broadcasts, streams and discs to become a reality since the first time the screen tech was proposed, but it wasn't long after that 8K was being touted as "the next big thing."

Samsung got there first, with the QE85Q900R 8K QLED hitting our test rooms in 2018. The LED-backlit quantum dot screen (Samsung was still staunchly against using OLED then) had a mind-blowing 33 million pixels to 4K's eight, with this mammoth 85-inch set offering "the same pixel density (104ppi) as a 43-inch 4K model".

4K has pretty high resolution, but if you sit too close to the screen, you can start to see the individual pixels. The advantage of 8K was that you could sit as close to the screen as you want – we sat even a foot away – and still not see any pixels. With native 8K content provided by Samsung, it looked fabulous.

"Predictably, it’s all about sharpness and detail. The image is unbelievably lifelike, and draws you in to an extent that 4K simply can’t match. Naturally, it’s helped by the sheer scale of the 85-inch display – this is cinematic and then some."

The AI-based upscaling technology was almost as impressive, as it had to effectively "make up" so much of the picture on screen when watching 4K, Full HD or DVD content, which was sharp and detailed with no discernible "artefacts, shimmer or noise".

The problems? It's 85-bloody-inches massive, and black levels simply weren't deep enough, with backlight blooming issues pervading the screen.

Also, there was no actual 8K content and, eight years on, there still isn't any. 8K resolution remains an impressive technical feat, but without the practical availability of broadcasts or films (the sheer size of the file/disc needed to accommodate those 33 million pixels doesn't bear thinking), it's unlikely to overtake 4K resolution in the home in the foreseeable future.

Read the full review: Samsung QE85Q900R 8K QLED

Micro LED: Samsung 75-inch Micro LED 4K TV (2019)

While arch-rival LG was leading the way with OLED during the 2010s, Samsung was staunchly working on advancing LED-backlit LCD panel technology, such as its Quantum Dot Mini LED display.

In 2018, though, the brand veered away from LCD in spectacular fashion, with Micro LED, which made its debut at CES in Las Vegas that January.

Micro LED uses tiny, non-organic self-emitting diodes for each pixel, so it's capable of producing the perfect blacks we love from OLED, while also theoretically delivering brighter images, greater colour control, and a longer lifespan of 100,000 hours (just over 11 years of constant use).

Thanks to its modular architecture (each Micro LED screen is constructed using a number of small modules arranged in a grid pattern), these early Micro LED TVs could span huge sizes. They could be even thinner than OLED, too, and their inorganic nature meant they could be left on permanently – great for commercial purposes.

Since then, non-modular, more typical TV-style Micro LED screens have been produced by Samsung, but prices have remained staunchly sky-high – the 146-inch 4K version of Samsung's The Wall Micro LED TV will set you back an eye-watering £199,999 in the UK. Needless to say, both production and adoption of Micro LED haven't been widespread beyond B2B applications.

We did get to see a 75-inch Samsung 4K Micro LED model in 2019, and it gave us an insight into the complexity of its manufacturing process, as well as a taste of its potential picture quality.

The demo footage we saw gave us an impression of "stunningly punchy and vibrant image with truly exceptional colours. Everything looks real and life-like to an extent we've genuinely not experienced before."

"Perfect" bright whites contrast against "perfect" black backgrounds, while there is subtlety amongst the colours too, and viewing angles remain consistent no matter where we were in the room.

Micro LED TVs might well be the true successor to OLED, but even now, they're hard to get hold of at any sensible size, and they're well beyond the means of most people who aren't Premier League footballers.

Read the full hands-on review: Samsung 75-inch Micro LED 4K TV

RGB Mini LED: Hisense UR9 (2026)

With Micro LED parked, TV manufacturers have focused on advancing the backlight quality of LCD TVs, and so RGB Mini LED is the current TV technology du jour.

Unlike conventional Mini LED TVs that use a white backlight shining through a colour filter layer, RGB Mini LED uses independent red, green and blue Mini LEDs to generate colour directly. The result? Brighter pictures and more accurate colour reproduction.

Does that make RGB Mini LED an OLED-killer?

Not quite, at least not yet. Hisense led the charge here, with the Hisense UR9 (65UR9STUK) being the first RGB Mini LED we tested earlier this year, ahead of Sony's recent Bravia 9 II effort. The Hisense UR9 showcases a stable, consistent and controlled picture, with none of the flickering or shifting behaviour we find distracting on traditional backlit TVs. Subtle blooming effects are nicely controlled, too.

We praised the Hisense RBG Mini LED TV's ability to display "consistently strong" black depth, noting "impressive richness and stability to colours", while extra-bright HDR content is delivered with dazzling intensity.

It's impressive stuff for an LCD TV, but it still doesn't quite achieve the three-dimensional quality and solidity of a price-equivalent OLED screen. Deep black levels, subtle colour gradations and even the perception of bright whites against inky blacks are better reproduced on Sony's current best OLED TV.

"Despite its impressive local-dimming system," we said, "the Hisense simply cannot match the pixel-level contrast control of the Sony Bravia 8 II."

Read the full review: Hisense UR9 (65UR9STUK)

Over a decade on, and OLED still rules the roost when it comes to picture technology. Brands have also looked to advance OLED panel technology, with LG Display producing ever-brighter W-OLED panels and Samsung Display firing back with also-ever-brighter versions of its competing QD-OLED technology.

Considering how revolutionary Full HD felt in the 2000s – which was four times the resolution of standard def, which is the same jump in resolution between Full HD and 4K – it has been an astonishing rate of advancement for screen technology.

What will the next 50 years of TV look like? Considering the stunning picture quality available to us these days, it should look pretty darn spectacular.

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They seem simple, but there are actually a lot of pitfalls that are all too easy to fall into when buying and setting up a TV.

But based on my personal and professional experience helping numerous friends and readers, most of us are getting better at the buying part. It's the second, "setting it up" part that many people are still outright terrible at.

Yes, based on my time as every person and their dog’s home cinema personal shopper, I’ve been inundated with every question you can think of when helping people find the right TV for their specific needs and budget.

Does it have everything I need to watch the football?

Do I need to get a soundbar too?

Will it work with my Sony Betamax LV-1901?

I’ve heard all of the above and more while giving curated advice on which TV to buy over the years.

But what always throws me is that after spending hours asking questions, researching the set to make sure, when they actually buy one, they nearly always go silent.

And that would be fine if I could put my feet up, pour myself a nice whisky and toast a job well done, safe in the knowledge they’ve set it up right and are making the most of their new purchase.

Except, based on my experience visiting friends and family I’ve helped, and some of the messages I’ve received from readers, most aren’t.

And recently, there’s one big mistake I’ve seen in living rooms, which is especially damaging during the summer months – placing the set right next to a window.

Why is that a problem, you ask? The answer is simple and an issue we’ve flagged many times before: light pollution.

Our TV and AV editor, Tom Parsons, has been a vocal enemy of the phenomenon for quite some time. But for those who have missed our past warnings, it is a problem, as if you place your TV in an incredibly bright area, you will impede its picture quality, regardless of how good the set is.

If it doesn’t go bright enough or doesn't come with an antireflective layer, look forward to watching your own reflection. If you can still make out what’s happening, contrast will still be impacted. Truthfully, lots of ambient light will stop your TV from delivering its best, regardless of the picture settings you use.

So why, oh why, do so many of us put TVs directly next to windows? Yes, it sometimes makes sense with the room’s feng shui, but I’ve had people who’ve spent multiple thousands on a top-end OLED make the mistake.

Many then send me, less than diplomatic, messages asking why I've recommended a terrible TV. They then get even more irritated when I point out it's how they've positioning causing most of the problems they're flagging.

If you’re going to spend that much money on a decent TV, surely it’s then worth investing a little time in creating a space that will let it shine?

Blackout blinds are a godsend, or if that’s too much, honestly, even moving your TV a few feet away can make a difference.

So please, for my and the team’s sanity, heed this warning and make sure to give your TV a good home, one that will give it the space it needs to live up to its full potential.

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We rank the best soundbars for movie fans

The high street has been struggling in recent years, and it's easy to see why.

The convenience of online shopping is compelling, as is the ability to read reviews (both ours and from other buyers) and to do your research in the next browser tab along. For bigger purchases like a TV, you can also see the dimensions and measure exactly where it'll go. Plus, you can compare prices across hundreds of retailers from the comfort of your sofa.

But there are still plenty of reasons to buy a TV from your local shop. You'll be supporting a local, possibly independent business. The staff can give you expert advice. And, of course, you can see the set for yourself in the flesh.

A TV is a big purchase. You wouldn't buy a car that you hadn't seen for yourself.

So please, go forth and buy your next TV from a shop. Just don't make these five classic mistakes when buying in-store.

Mistake 1 – assuming the picture will look the same at home

You might be bowled over by the stunningly bright picture in the shop, but wait. In-store, TVs are put into a special demo mode to make them look as eye-catching as possible under the glare of the shop's bright lights.

This mode amps up the brightness and colour volume, but doesn't fare well with fast motion like sport or gaming. Which is why most in-shop TVs only show nature footage to showcase their bright colours.

To get a more realistic idea of how it will look in your lounge, you can ask the shop to put it into a different mode for you – try Filmmaker mode for cinematic fare. Sadly, you can't ask them to dim the lights.

And if they won't change the mode? Make sure you read our review of that particular model for a thorough analysis of how it performs.

Mistake 2 – not measuring up

We get it – you're in the shop, the TV looks so alluring and you can picture it right at home in your lounge. So what if you haven't measured the space first? It'll fit. Of course it will.

Maybe. But then maybe not. And if it doesn't, you've got two choices: navigate the shop's returns policy, or live with a TV that's just too big for its space. Of those two, we would opt for the former. Having to look at a TV that doesn't fit every day would just remind us of our rash decision-making.

Instead, look up the dimensions and measure the space before you head to the shop. And make sure it's the correct size model too – there's a big difference between the 42-inch LG C6 and the 48-inch one.

Trust me, as someone who once assumed the Sonos Arc Ultra would fit on my TV cabinet, I know the importance of measuring first.

Mistake 3 – trusting it will sound OK

Understandably, most TVs are on mute in the shop. It's the only way; otherwise, you'd be met by a cacophony of demo soundtracks as soon as you walked through the door.

Which poses a problem – how do you know what it sounds like? An obliging member of staff might turn the volume up for you, but given all the other sounds in the shop, that will only show how loud it can go.

We have the same issue at trade shows. While companies are keen to talk up their TVs' sound quality on a stand at a trade show, it's impossible to tell how they actually sound. The only real way to find out is to get it into a lounge or testing room, pull the curtains and settle in for some serious viewing. Which you can't really do in a shop.

The salesperson might tell you it sounds great, but don't assume that's true. Again, check our review, and leave yourself some budget for one of the best soundbars to accompany your new TV. Because even a relatively affordable soundbar will outdo most TVs' sonic abilities.

Mistake 4 – taking it home yourself

For most people, buying a new TV is a once-in-a-decade experience, if that. So we don't blame you for wanting to get your new purchase home as soon as possible. But we would urge a note of caution – are you sure you've got room in the boot of your car? Unless you're driving a transit van, you're going to struggle to get a 65-inch TV in there.

Even if you are driving a transit van, do you have the means to secure your new TV and stop it sliding around every time you turn a corner? And as for speed bumps...

It's far better to get the shop to deliver it instead. Yes, it might take a few days, so you'll be stuck with your old TV a little longer (or with nothing, if your old set is kaput). But once you leave the shop with it, a new TV is your responsibility. Any screen cracks from it being bounced around in the back of your Kia Rio are on you.

Mistake 5 – making an on-the-spot decision

This is probably the biggest error of all. Yes, the salesperson might have a compelling pitch, and yes, they might offer you a small discount if you agree to buy there and then. But without reading up on the product to see what it offers and how it compares to what else is available, you could end up buying the wrong TV for you. That's an expensive mistake.

Instead, do your research beforehand, read our reviews, measure up and compare prices. Then, when you do go to the shop to see it for yourself, you'll be armed with plenty of knowledge so you're not swayed by the sales patter. This gives you a much better chance of buying the TV that's genuinely right for you.

A new TV is a big decision, and the right one should serve you well for many years to come. Happy viewing!

MORE:

The best TVs around

Which TVs have the best sound (as well as great pictures)?

How to choose the right TV: a complete guide

You can’t have a conversation about the best TVs without mentioning Sony. In fact, if you’re reading these words, it’s likely because you want to know all about Sony’s new 2026 TV range. If so, hello – you’re in the right place.

This year, Sony’s lineup isn't built around brighter OLED panels or another incremental Mini LED upgrade. Instead, Sony is introducing its first True RGB televisions – a new type of Mini LED TV that replaces traditional white backlighting with individually controlled red, green and blue LEDs.

The company believes that this allows it to reproduce colours more accurately, while also delivering dramatically higher brightness than today's OLED TVs can achieve.

The exciting new display tech headlines the new Bravia 9 II and Bravia 7 II, but they're far from the only new TVs in Sony's range. More affordable Bravia 3 II and Bravia 2 II models also join the lineup (with some country-specific caveats), while several existing OLED and LED models continue alongside them.

The Sony tech headlines for 2026

Before we dive into the 2026 Sony TV models proper, here are the headlines across the range:

Embracing the RGB Mini LED revolution

For years, OLED has been regarded as the pinnacle of TV picture quality, but 2026 is shaping up to be the year RGB Mini LED goes mainstream.

Sony joins rivals including Samsung, Hisense, LG, Philips, and TCL in adopting the tech, though the company refers to its implementation as True RGB.

Instead of using conventional white or blue Mini LEDs behind a coloured panel, Sony's new system uses independently controlled red, green and blue LEDs.

The result, in theory at least, is a TV capable of producing richer colours at much higher brightness levels, while also improving colour accuracy and reducing some of the compromises traditionally associated with LCD panels.

Sony is chasing studio monitor picture quality

Sony has long claimed its TVs are designed to reproduce films and TV shows as their creators intended, and that philosophy remains central to its latest 2026 TV range.

The Bravia 9 II, for example, has been developed with Sony's professional BVM-HX3110 mastering monitor firmly in mind, with the company claiming its new True RGB technology delivers colours and brightness that more closely match the displays used by filmmakers during production.

During our early hands-on testing, our TV and AV Editor Tom Parsons found the Bravia 9 II tracked the mastering monitor remarkably closely in many scenes, particularly when it came to colour accuracy and HDR highlights. It’s worth noting that he also stated that OLED still retained certain advantages in perceived depth and overall image solidity.

Super-sized screens

Sony has also expanded its range of truly enormous TVs, with the flagship Bravia 9 II now stretching all the way up to a massive 115 inches, while the Bravia 7 II introduces a new 98-inch option.

Even the more affordable Bravia 3 II gains a 100-inch version for the first time, giving buyers who want a cinema-sized screen more options than ever before without necessarily stepping up to Sony's flagship models.

Sony has finally added four HDMI 2.1 sockets – but only on one TV

After years of criticism, Sony has finally introduced a TV with four full-bandwidth HDMI 2.1 ports. The rather bonkers catch? It's the Bravia 3 II, rather than one of the premium True RGB models.

That's right; both the flagship Bravia 9 II and step-down Bravia 7 II continue to offer just two HDMI 2.1 sockets, one of which doubles as the eARC connection for a soundbar or AV receiver.

Frankly, this seems an odd decision. Buyers investing in premium home cinema systems might not all be gamers, but certainly a sizeable chunk of them are. And even if they aren’t, it seems odd to have a superior connectivity feature on a model lower in the lineup. Right?

Welcome additions

While True RGB understandably grabs most of the attention, Sony has refreshed much of the wider user experience, too.

Across the new range, you'll find a redesigned remote control with automatic backlighting, USB-C charging and a construction that uses 80 per cent recycled plastic.

Sony has also introduced a new My Cinema interface that makes picture and sound settings easier to personalise, while Direct Connect allows compatible Sony rear speakers and subwoofers to connect wirelessly to supported TVs without the need for a soundbar.

Elsewhere, Dolby Vision, Dolby Atmos, DTS:X, Sony Pictures Core, Google TV and Wi-Fi 6 all remain key parts of the experience across much of the lineup.

Sony 2026 TV range breakdown

So, we've covered the key highlights, but what about the individual models themselves?

Fear not, for it's all broken down below – leading with the newest models, before covering all of Sony's existing TVs that are sticking around for 2026.

Sony Bravia 9 II

The Bravia 9 II replaces the original Bravia 9 as Sony's flagship TV, and also marks the company's first commercial RGB Mini LED (or 'True RGB') TV.

Available in 65-, 75-, 85- and colossal 115-inch sizes, it's designed to bring professional mastering-monitor levels of brightness and colour accuracy into the home.

Unlike conventional Mini LED TVs, which use blue or white LEDs behind an LCD layer, the Bravia 9 II uses independently controlled red, green and blue LEDs.

Sony claims that this setup delivers twice the colour volume of the original Bravia 9 and four times that of the Bravia 8 II OLED.

Elsewhere, gamers may be less enthusiastic. Despite being Sony's flagship TV for 2026, the Bravia 9 II still includes only two HDMI 2.1 sockets supporting 4K/120Hz, VRR and ALLM. It's an increasingly frustrating limitation when many rivals (including Sony’s own Bravia 3 II) now offer four full-bandwidth HDMI 2.1 ports.

Audio is another focus area, with Sony's 2.2.2-channel Acoustic Multi-Audio+ system including upward-firing speakers for Dolby Atmos and DTS:X.

That all sounds very exciting indeed, but we have now reviewed the Bravia 9 II, and while it's exceptionally accomplished for a backlit TV, it struggles somewhat to justify itself against the very best OLEDs, most notably Sony's own Bravia 8 II.

Read our Sony Bravia 9 II review

Sony Bravia 9 II specs:

• Sizes: 65, 75, 85 and 115 inches
• Display type: True RGB Mini LED
• Resolution: 4K
• Processor: XR Processor
• Sound: 2.2.2-channel (80W Acoustic Multi-Audio+)
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 9 II launch pricing:

• Sony Bravia 9 II 65-inch: £3499 / $3600 / AU$5999
• Sony Bravia 9 II 75-inch: £4299 / $4600 / AU$7499
• Sony Bravia 9 II 85-inch: £5499 / $6500 / AU$9999
• Sony Bravia 9 II 115-inch: £22,999 / $31,000 / AU$44,999

Sony Bravia 7 II

The Bravia 9 II may grab most of the headlines, but the Bravia 7 II could end up being the more important TV for most people.

Like its flagship sibling, it adopts Sony's new True RGB backlighting technology, bringing the same fundamental advantages of wider colour reproduction and higher brightness to a considerably lower price point. It also comes in a much broader range of sizes, stretching from 50 inches all the way up to a huge 98-inch version.

Naturally, there are compromises.

Sony positions the Bravia 7 II below the Bravia 9 II by reducing the number of local dimming zones, lowering peak brightness and fitting a simpler 2.2-channel Acoustic Multi-Audio speaker system that omits the flagship's upward-firing Atmos drivers.

The gaming front is also unchanged. Like the 9 II, the Bravia 7 II still relies on Sony's Pentonic 1000 platform, meaning buyers again have just two HDMI 2.1 ports despite support for features such as 4K/120Hz gaming, VRR and ALLM.

On paper, the Bravia 7 II looks like a very tempting performance-per-pound proposition, but like the Bravia 9 II, we feel most buyers will be better served by a similarly priced OLED.

Read our Sony Bravia 7 II review

Sony Bravia 7 II specs:

• Sizes: 50, 55, 65, 75, 85 and 98 inches
• Display type: True RGB Mini LED
• Resolution: 4K
• Processor: XR Processor
• Sound: 2.2-channel (40W Acoustic Multi-Audio)
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 7 II launch pricing:

• Sony Bravia 7 II 50-inch: £1899 / $1600 / AU$2299
• Sony Bravia 7 II 55-inch: £1999 / $2100 / AU$2499
• Sony Bravia 7 II 65-inch: £2299 / $2600 / AU$3299
• Sony Bravia 7 II 75-inch: £2999 / $3100 / AU$4499
• Sony Bravia 7 II 85-inch: £3999 / $4000 / AU$5999
• Sony Bravia 7 II 98-inch: £6999 / $9000 / AU$12999

Sony Bravia 3 II

Not everyone needs a flagship TV, and Sony clearly hasn't forgotten that.

The Bravia 3 II sits much further down the company's 2026 range, swapping the cutting-edge True RGB backlight found in the Bravia 9 II and Bravia 7 II for a more conventional LED panel.

That naturally means it won't deliver the same dazzling brightness, colour volume or local dimming performance as its premium siblings, but it still benefits from many of Sony's broader software and smart TV improvements.

Google TV remains at the heart of the experience, providing access to all of the major streaming services alongside built-in Google Cast support, voice control and Sony's familiar smart TV interface.

One particularly notable addition for 2026 is the availability of a huge 100-inch version – the first time Sony has offered the Bravia 3 range in such a large screen size. That could make it an appealing option for buyers wanting an enormous display without paying flagship prices.

As mentioned a few times already (you’ve probably guessed by now that there are a few gamers in the What Hi-Fi? office), the Bravia 3 II actually outdoes its more expensive siblings in one important area – it offers four HDMI 2.1 ports. For users with multiple current-generation consoles, gaming PCs and soundbars, that could prove more than a little useful.

Of course, you shouldn't interpret that as meaning the Bravia 3 II is somehow a better gaming TV than the flagship models overall. Picture quality remains the priority higher up the range, and the lack of Mini LED or True RGB technology means HDR performance won't be in the same league.

But if connectivity is high on your wishlist, it's an unusual advantage that shouldn't be overlooked.

Rather bizarrely, though, the Bravia 3 II is not currently scheduled for launch in the UK.

Sony Bravia 3 II specs:

• Sizes: 43, 50, 55, 65, 75, 85 and 100 inches
• Display type: Direct LED LCD
• Resolution: 4K
• Processor: XR Processor
• Sound: 2.0-channel (X-Balanced Speaker)
• HDMI 2.1: Yes (x4)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 3 II launch pricing:

• Sony Bravia 3 II 43-inch: £n/a / $600 / AU$1299
• Sony Bravia 3 II 50-inch: £n/a / $700 / AU$1399
• Sony Bravia 3 II 55-inch: £n/a / $800 / AU$1499
• Sony Bravia 3 II 65-inch: £n/a / $900 / AU$1899
• Sony Bravia 3 II 75-inch: £n/a / $1200 / AU$2399
• Sony Bravia 3 II 85-inch: £n/a / $1600 / AU$3499
• Sony Bravia 3 II 100-inch: £n/a / $3100 / AU$5499

Sony Bravia 2 II

The Bravia 2 II completes Sony's 2026 range as its most affordable new television.

Like the Bravia 3 II, it uses a conventional LED backlight rather than Mini LED, making it the entry point into Sony's latest lineup. Buyers still get Google TV, built-in Google Cast, access to all the major streaming platforms and Sony's familiar smart TV experience, but the focus here is very much on value rather than cutting-edge picture technology.

Available in a wide range of sizes from compact 43-inch models up to larger living room-friendly options, the Bravia 2 II is aimed at people who simply want a dependable Sony TV without paying for premium display hardware they'll rarely use. It's likely to prove particularly attractive for bedrooms, guest rooms and more budget-conscious buyers who still appreciate Sony's picture processing and straightforward interface.

While it will naturally lack the spectacular brightness and colour performance of the True RGB models, Sony hasn't stripped away the essentials. Google TV, voice control and support for today's most popular streaming services remain intact, making it an accessible entry point into the Bravia family.

Sony Bravia 2 II specs:

• Sizes: 43, 50, 55, 65 and 75 inches
• Display type: Direct LED LCD
• Resolution: 4K
• Processor: X1 Processor
• Sound: 2.0-channel
• HDMI 2.1: No (HDMI 2.0b x3)
• Gaming features: ALLM

Sony Bravia 2 II launch pricing:

• Sony Bravia 2 II 43-inch: £629 / $400 / AU$1099
• Sony Bravia 2 II 50-inch: £749 / $500 / AU$1199
• Sony Bravia 2 II 55-inch: £899 / $600 / AU$1299
• Sony Bravia 2 II 65-inch: £1199 / $700 / AU$1699
• Sony Bravia 2 II 75-inch: £1399 / $900 / AU$2199

Older Sony TVs continuing in the lineup

Sony's 2026 range isn't made up entirely of new models. Alongside the latest Bravia launches, Sony is continuing to sell several existing OLED and Mini LED models.

Sony Bravia 8 II

While the Bravia 9 II is Sony's flagship LCD TV, the Bravia 8 II sits at the top of the company's OLED range. Despite its name, it isn't a replacement for the Bravia 8. Instead, it succeeds the A95L, with the Bravia 8 continuing lower down the lineup.

It uses Sony's latest QD-OLED panel, paired with the XR Processor and Acoustic Surface Audio+ sound system. Like the Bravia 9 II, gaming support includes 4K/120Hz, VRR and ALLM, though there are still only two HDMI 2.1 sockets.

If you're deciding between Sony's two flagship TV technologies, the choice is fairly straightforward. The Bravia 9 II prioritises brightness and very large screen sizes, while the Bravia 8 II focuses on OLED's pixel-level contrast, and perfect blacks.

Read our Sony Bravia 8 II review

Sony Bravia 8 II specs:

• Sizes: 55 and 65 inches
• Display type: QD-OLED
• Resolution: 4K
• Processor: XR Processor
• Sound: Acoustic Surface Audio+
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 8 II prices:

• Sony Bravia 8 II 55-inch: £1799 / $3300 / AU$3999
• Sony Bravia 8 II 65-inch: £2299 / $2600 / AU$3299

Sony Bravia 8

The Bravia 8 remains one of Sony's core OLED TVs and continues in the lineup alongside the newer Bravia 8 II. Originally launched as the successor to the award-winning A80L, it combines a 4K WOLED panel with Sony's XR Processor and Acoustic Surface Audio+ technology.

Like the Bravia 8 II, it supports Dolby Vision, Dolby Atmos, 4K/120Hz gaming, VRR and ALLM, though only two HDMI inputs are HDMI 2.1.

Available in 55-inch, 65-inch and 77-inch sizes, it continues to offer a premium OLED option for buyers who don't need Sony's flagship QD-OLED model.

Read our Sony Bravia 8 review

Sony Bravia 8 specs:

• Sizes: 55, 65 and 77 inches
• Display type: OLED
• Resolution: 4K
• Processor: XR Processor
• Sound: Acoustic Surface Audio+
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 8 prices:

• Sony Bravia 8 55-inch: £1399 / $1600 / AU$2499
• Sony Bravia 8 65-inch: £1799 / $2000 / AU$2999
• Sony Bravia 8 77-inch: £2699 / $3000 / AU$4499

Sony Bravia 8A

The Bravia 8A is a variant of the Bravia 8, rather than an all-new TV. Sony says that it delivers identical picture and sound performance, with the only differences being a non-backlit remote control and fewer Sony Pictures Core streaming credits.

Available in the same three sizes as the Bravia 8, the Bravia 8A gives buyers another option if pricing differs between the two models. If it's noticeably cheaper, it could prove the better buy, given that Sony says performance is otherwise unchanged.

Sony Bravia 8A specs:

• Sizes: 55, 65 and 77 inches
• Display type: OLED
• Resolution: 4K
• Processor: XR Processor
• Sound: Acoustic Surface Audio+
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 8A prices:

• Sony Bravia 8A 55-inch: £1199 / $N/A / AU$N/A
• Sony Bravia 8A 65-inch: £1499 / $N/A / AU$N/A
• Sony Bravia 8A 77-inch: £2399 / $N/A / AU$N/A

Sony Bravia 5

The Bravia 5 continues as Sony's most affordable Mini LED TV, offering a step up from conventional LED sets without the price of the company's flagship models.

Combining Mini LED backlighting with Sony's XR Processor, it brings many of the company's premium picture-processing features to a wider audience.

Available in sizes from 55 inches up to a huge 98 inches, the Bravia 5 also supports Dolby Vision, Dolby Atmos, 4K/120Hz gaming, VRR and ALLM. As with many Sony TVs, only two HDMI inputs support the full HDMI 2.1 specification.

If you're looking for a Sony Mini LED TV without stretching to one of the company's flagship models, the Bravia 5 remains a compelling option.

Read our Sony Bravia 5 review

Sony Bravia 5 specs:

• Sizes: 55, 65, 75, 85 and 98 inches
• Display type: Mini LED LCD
• Resolution: 4K
• Processor: XR Processor
• Sound: Acoustic Multi-Audio (40W)
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia 5 prices:

• Sony Bravia 5 55-inch: £1099 / $1400 / AU$1699
• Sony Bravia 5 65-inch: £1299 / $1500 / AU$1999
• Sony Bravia 5 75-inch: £1599 / $2000 / AU$2499
• Sony Bravia 5 85-inch: £1999 / $2400 / AU$2999
• Sony Bravia 5 98-inch: £4499 / $5000 / AU$5999

Sony A90K

The A90K remains Sony's premium small-screen OLED, offering buyers a high-end option in 42-inch and 48-inch sizes. Powered by the Cognitive Processor XR, it combines a 4K OLED panel with Sony's Acoustic Surface Audio+ sound system and Google TV.

Gaming features include 4K/120Hz, VRR and ALLM, with two HDMI 2.1 inputs available. While Sony's newer OLEDs deliver improvements in brightness and overall performance, the A90K remains a premium OLED choice for anyone who wants a more compact TV.

Sony Bravia A90K specs:

• Sizes: 42 and 48 inches
• Display type: OLED
• Resolution: 4K
• Processor: Cognitive Processor XR
• Sound: Acoustic Surface Audio+
• HDMI 2.1: Yes (x2)
• Gaming features: 4K/120Hz, VRR, ALLM

Sony Bravia A90K prices:

• Sony A90K 42-inch: £1399 / $1300 / AU$n/a
• Sony A90K 48-inch: £1499 / $1400 / AU$n/a

MORE:

Check out our Hands on: Sony Bravia 9 II review

Decisions, decisions... Sony Bravia 3 vs Sony Bravia 5: which is the best value Sony TV?

Here are the best TVs you can buy right now

Premium TV brand Loewe has released its latest range of Antares 4K OLED TVs, boasting that the new premium sets combine "timeless design with genuine engineering innovation."

Loewe's Antares TV features OLED modules that the brand claims are individually calibrated before leaving the Loewe factory in Germany to deliver a "viewing experience that remains faithful to the filmmaker's intent."

The calibration comes instead of a next-gen panel, such as the Primary RGB Tandem OLED tech seen in the LG G6 or the QD-OLED in Samsung's S99H TV. These are rival next-gen OLED panel technologies that aim to boost picture quality in key metrics including peak brightness and colour accuracy.

Gamers will be pleased to hear that there is HDMI 2.1 connectivity with up to 144Hz VRR and ALLM. We're waiting for confirmation of exactly how many, however.

The TV features Loewe's os9 platform, which gives users access to most mainstream streaming services, including Disney+, Amazon Prime Video and Apple TV. There's also voice control included with the set, so in theory, you can navigate to what you are looking for without flicking through the menus.

There's an optional Antares 80W soundbar you can add to the system as well, which delivers "greater depth and immersion". That will cost you an extra £300, though. You can also use the TV's built-in speakers or hook up a separate sound system.

You can customise the TV with the optional aluminium onlays, which come in Silver or Black. Plus, you can choose to mount the TV on the wall, a rotating floor stand or even a motorised rotation system that is controlled with a remote. That gives you a fair bit of flexibility, although you will have to factor in the extra costs.

There is a range of sizes from 42 to 65 inches. The cheapest option comes in at £2500 ($3370 / AU$4815) for the 42-inch model, and the largest size will cost a hefty £4000 (around $5390 / AU$7705).

That's certainly the high end of the OLED market, and even the flagship 65-inch LG C6 TV comes in at a more palatable £3000 / $3399 / AU$4999. Still, it might be a more appealing option for the premium buyer looking for ways to customise the screen to their space.

The Antares star is the brightest in the Scorpius constellation, so we are curious to see whether the TV will live up to its namesake and deliver a dazzling picture performance.

MORE:

Loewe's new premium LCD TVs save on space – but cost as much as an OLED

Check out the best TVs

And here is our review of the LG C6

Here at What Hi-Fi?, we love TVs with brand-new, innovative features that promise to push the industry forward.

We also love it when these TVs have great discounts.

And that’s exactly what we have with the Sony Bravia 9 II. The Japanese giant’s flagship RGB Mini LED TV is now available for £2974 at Richer Sounds with the code SONY15PERCENT.

The Bravia 9 II is one of the first RGB Mini LED TVs available. These TVs use independently controlled red, green and blue Mini LEDs, rather than a colour filter over white LEDs, for higher peak brightness, better colour volume and better contrast.

The catch? Well, the TV is not actually available to buy until the end of July; but you can lock in your pre-order now while there’s a nice £500 discount.

The headline feature is, of course, that RGB Mini LED backlight.

The technology works together with Sony’s sophisticated Backlight Master Drive system and 1530 local dimming zones to produce an impressively immersive picture for a backlit TV.

On one aspect, in fact, the Bravia 9 II surpasses every other TV we’ve tested: colour.

“Quite simply, the Bravia 9 II produces the finest colours we've ever seen from any TV,” our Sony Bravia 9 II review reads. “Richly saturated scenes burst with vibrancy, but never at the expense of authenticity.

“Sony has combined extraordinary colour volume with its traditional restraint, so even the boldest hues remain beautifully balanced and believable. It’s a wonderfully cinematic presentation that constantly impresses without ever shouting for attention.”

Brightness too is exceptional – unlike OLEDs, the Bravia 9 II can maintain its extraordinary brightness across the whole screen, and not just small highlights.

Black levels are also superb for a backlit TV, but we found even the Bravia 9 II’s exceptional dimming system can’t quite replicate the pixel-level precision of OLED.

Sound is also impressively large, spacious and immersive by TV standards, with the Acoustic Multi-Audio+ system offering a genuine sense of height and plenty of subtle detail.

The premium smart TV experience we have come to expect from Sony is present and correct, with the Google TV OS offering all the usual apps as well as YouView and PS Remote Play for PlayStation users.

All the apps that should support HDR10, HLG, Dolby Vision and/or Dolby Atmos do so correctly, and Sony’s Studio Calibrated modes also provide optimised picture settings for services such as Netflix, Prime Video and Sony Pictures Core.

If you regularly watch in an exceptionally bright room or simply prefer not to buy an OLED, the Bravia 9 II should sit right at the top of your shortlist. Sony’s flagship RGB Mini LED model delivers the finest colours we have seen from a television, breathtaking brightness, and a highly accomplished backlight system. And it is now available to pre-order with £525 off at Richer Sounds.

MORE:

Read our review of the Sony Bravia 8 II

Also consider the Samsung S99H

Read our Hisense UR9 review

During Prime Day, we saw some of our favourite OLEDs drop to rock-bottom prices, with the LG C5 leading the charge when it came to price drops.

Well, now it's Samsung's turn – the 48-inch, five-star Samsung S90F has dropped to £749 at John Lewis, the lowest price we've seen for the set so far.

If you're upgrading to OLED for the first time for the football, then the panel technology boasts several advantages for watching sports, including incredible contrast, faster refresh times to minimise motion blur and wider viewing angles so the whole watch party can see.

You'll have to pay an extra £29.95 for next-day delivery, but luckily the S90F can be set up in less than a minute – and should be well worth it for the Messi vs Kane showdown in the England vs Argentina semi-final.

If you're looking for a mid-sized TV, the Samsung S90F currently ranks at the top of our guide to the best 50-inch TVs It's ideal for a small lounge, bedroom or just as a mid-level OLED.

Despite its compact size, it delivers a bright, punchy picture that will offer a fun experience for films, football or whatever you wish to use it for.

After testing with a viewing of Civil War, our Samsung S90F review reads: "Explosions pop out of the dark cityscape with dazzling brightness and a clear, bright fiery hue that makes them truly come to life.

"The S90F also manages to retain colour volume during the tricky scene, with characters’ faces retaining their warmth and offering solid levels of detail in both the darkest and lightest parts of the picture – which is impressive as many OLEDs can struggle here."

Upscaling is also particularly impressive, which will come in useful if you're watching the football on linear TV.

The Samsung S90F is also notably easy to set up, with the screen easily and quickly connecting to the stand thanks to a screw-free design. Ideal for delivery just before the match!

The S90F is also one of the only non-LG OLEDs with four full-fat HDMI 2.1 inputs, along with VRR and ALLM. This means even gamers with multiple consoles can play at 4K/120Hz, or even 4K/144Hz if they have a powerful enough PC.

The main drawback of the S90F, however, is the sound. The 60-watt, 2.1.2-channel Dolby Atmos built-in sound system delivers a reasonable sense of directionality, but lacks oomph – we recommend one of the best soundbars if you want to get that stadium feeling.

A five-star OLED for under a grand, let alone £750, is a bona fide bargain. If you want to watch the last few matches of the World Cup on a glorious OLED, we recommend the Samsung S90F, now 50 per cent off at John Lewis.

MORE:

Read our full Samsung S90F review

These are the best Samsung TVs: budget to premium, 4K, 8K, QLED, QD-OLED

And the best OLED TVs: our reviewers' 5 top picks for serious movie fans

Fancy watching what could be a groundbreaking semi-final on a groundbreaking TV? Then you may want to consider this atypically early discount on Sony's cutting-edge Bravia 7 II.

The Sony Bravia 7 II is one of the Japanese company's brand-new True RGB TVs. And the technology could be yours in time for England's next game, and at a discount. The code SONY10PERCENT will bring the price down by, you guessed it, ten per cent, to £1799 at Richer Sounds.

True RGB is Sony's spin on RGB Mini LED. It's a next-gen panel technology that places red, green and blue LEDs behind the LCD panel for better colour accuracy, improved brightness and better contrast.

We reviewed the Sony Bravia 7 II mere days ago, and while it can't quite match some OLED-specific qualities, it's easily one of the best backlit TVs we've ever tested.

"The general sense of nuance and sophistication extends to how the Bravia 7 II manages its backlight, our Sony Bravia 7 II review reads. "When this TV is in its element, it becomes possible to forget that this is a backlit TV, as the RGB Mini LED system doesn’t distract or detract from the experience.

"This extends to general blooming control, which is extremely impressive by prevailing standards. In a shot from Oppenheimer in which the nuclear bomb testing site is lit up at night by a series of spotlights, we find that the halos of light that we’ve seen time and time again on other backlit TVs have been strictly confined. There is still a very faint amount of blooming, but this is leagues ahead of other LCD TVs that we’ve recently tested."

Sony's typically excellent picture tuning is also on display here, with motion handling being particularly impressive, helping the set deliver a tangible sense of three-dimensional solidity that we rarely see in non-OLED TVs.

As with previous Sony TVs, the Bravia 7 II supports HDR10, HLG and Dolby Vision, but not HDR10+. The built-in Google TV is more all-encompassing, however, and we couldn't find any obvious missing apps – all the major domestic and international streaming services are there.

For the gamers out there, there are four HDMI sockets with ALLM, but only two of them are full-bandwidth HDMI 2.1 sockets with 4K/120Hz gameplay and VRR.

Sony's usually impressive built-in audio seems to have taken a step backwards for the Bravia 7 II, however. There's a good sense of clarity and detail, but the sound system seems to struggle dynamically – we'd recommend a good soundbar or surround sound system to really get the most from your movies.

There's also a transparent centre stand that Sony has designed to refract light, making it look invisible. It caused quite a stir in our test room, as it truly looks as if the TV is floating in place.

If you want the latest in TV technology, then the Sony Bravia 7 II is a compelling choice. It rectifies several of the shortcomings of previous Mini LEDs, and already has a healthy £200 discount at Richer Sounds.

MORE:

Read our review of the LG C6

Also consider the Sony Bravia 8 II

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

Sony’s enthusiasm for OLED seems to have cooled off in 2026, and the Bravia 7 II is clear proof of that.

While this isn’t the first time Sony has flirted with sidelining OLED for its own take on the latest backlit panel technology, its new True RGB range is certainly the biggest push it's made to date.

Serving as the step-down model in a duo of new RGB Mini LED TVs, the Bravia 7 II hopes to tempt prospective OLED buyers away with the promise of higher brightness and purer colours, all while directly addressing the traditional shortcomings of backlit TVs

It’s a bold strategy, and after the move didn’t quite pay off when we compared the Bravia 9 Mini LED to the Bravia 8 OLED back in 2024, we’re somewhat surprised to see Sony attempt it again.

So, with the power of hindsight guiding it, has Sony developed a backlit TV that can tempt home cinema fans away from the enticing mid-range OLEDs on offer, or has it stumbled at the same hurdle again?

Price

We have the 55-inch Sony Bravia 7 II in our test tooms, which typically retails for £1999 / $2100 / AU$2999, though some discounts are already appearing.

Sony also sells the Bravia 7 II in a wide array of sizes, ranging from 50- to 98-inches; you can find pricing for the full range below:

It’s worth noting that the 55-inch Bravia 7 II’s launch price isn’t far off the 55-inch Bravia 7’s £1899 / $1900 / AU$2935 launch price; that feels like a pretty fair price increase considering the panel technology upgrade.

However, the Bravia 7 II is, unfortunately, priced higher than the LG C6 at 55 inches. Originally £1700 / $2000 / AU$2995, the C6 can now be found widely for £1499 / $1700 (it seems to be sticking to its launch pricing in Australia). As our current frontrunner for the best TV that we’ve tested this year, this OLED could prove to be a rather pesky thorn in Sony’s side.

Moreover, Sony’s Award-winning Bravia 8 II QD-OLED TV is now widely available for £1799 / $2600 at 55 inches, down from its launch price of £2499 / $3500. Australian availability, however, seems spotty, and pricing looks to have remained at AU$3299.

It may not seem entirely fair to compare this TV to a 2025 model, but Sony’s release strategy means that the Bravia 8 II will remain in the lineup for the foreseeable future. The price of the 7 II will drop throughout its lifespan, but this launch pricing does reveal Sony’s approach to positioning this TV.

With a launch price higher than that of the LG C6, Sony clearly thinks that RGB Mini LED is a comparable or better technology than OLED. In fairness, LG priced the C6 quite competitively, and aggressive discounts since launch means that it’s unlikely that the Bravia 7 II will ever undercut it.

Design

The Bravia 7 II sports an interesting and, if we’re being honest, slightly odd blend of aesthetic choices.

We’ll start with the positives, and the “clear” star here is the new transparent centre stand. Sony has traditionally opted for feet at either end of its TVs, so it already scores points for the convenient central pedestal design as it can be placed on narrower TV units with ease.

However, it’s the transparent part that we’re really excited about. Sony has employed some clever cable management and a one-way plastic panel that refracts light to make it look like no cables are hanging below the TV, and almost as if there’s no stand at all.

It’s hard to describe without seeing it (we’ve tried our best to do it justice with our photography), but the word “magic” was being thrown around the TV testing room upon placing the Bravia 7 II on one of our test benches. It really does give the impression that the TV is floating in place, and the slender bezels around the display help to sell the sleek illusion.

Slightly less awe-inspiring is the rest of the TV’s chassis. It’s when we look at this TV side-on that we’re reminded it’s not an OLED. At 5.4cm in depth, the Bravia 7 II is a fairly chunky set, although Sony has been clever enough to make that thickness mostly uniform throughout with a pleasing taper at each end of the set, ensuring that the TV wears this extra heft fairly well.

Sony has used this opportunity to refresh the included remote, and the new handset ticks practically all of our boxes. It features sharper corners and brings back the backlit buttons and USB-C charging port that were both curiously rescinded on the Bravia 8 II’s remote despite being available on previous generation Sony TVs.

Sony also scores bonus points by using its eco-conscious SORPLAS material here, which is also featured in the main chassis of the television.

Features

We’ve already established that this TV is using the latest panel technology on the market, and it’s only the second RGB Mini LED TV to enter our AV testing room, after the Hisense UR9.

For those not in the know, RGB Mini LED drops the white backlight and Quantum Dot colour filter layer in favour of individual red, green and blue Mini LEDs in pursuit of better brightness, colour accuracy and blooming control.

This isn’t the first time that Sony has made a huge bet on Mini LED. 2024’s Bravia 9 featured a hugely customised Mini LED system, which was powered by Sony’s XR Master Backlight Drive in conjunction with the XR Processor.

Sony’s new RGB Backlight Master Drive Pro is the next evolution of this technology, and it reportedly supports “unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle” on Sony’s new True RGB TVs.

The company’s Triluminous colour system also evolves into RGB Triluminous Max, which the company says can deliver a colour range in line with the Bravia 8 II, while offering the brightness increase of RGB Mini LED thanks to its Luminance Booster feature.

In true Sony fashion, the Japanese AV giant hasn’t given away any official figures regarding brightness levels or dimming zones, but we count 340 dimming zones in our 55-inch Bravia 7 II review sample.

Interestingly, that’s considerably fewer zones than other backlit TVs we’ve tested recently — including the Award-winning 65-inch TCL C7K, which sports 1008 dimming zones.

As with previous Sony TVs, the Bravia 7 II supports HDR10, HLG and Dolby Vision, but not HDR10+.

Moving on to the sound system, Sony has outfitted the 55-inch Bravia 7 II with a 40W sound system, comprising two full-range drivers and two tweeters. The TV prompts you to perform an automated room calibration during set-up, which allows the TV to adjust the sound output to best suit your viewing environment.

This TV supports a range of Dolby and DTS audio formats, including up to Dolby Atmos and DTS:X. For those looking to bypass the built-in speaker system (we’ll explain why you may wish to do that shortly), the HDMI eARC socket allows for external audio devices to be connected.

On the subject of HDMI, the Bravia 7 II only sports two full-bandwidth HDMI 2.1 sockets, alongside two HDMI 2.0 ports. They all support ALLM, but only HDMI 3 and 4 support 4K/120Hz gameplay and VRR.

This has been the case for many previous Sony TVs, but in a year in which more TV manufacturers than ever are offering three or more full-bandwidth ports (Hisense and Philips join Samsung and LG this year), the Bravia 7 II is lagging behind its contemporary competition even more than its predecessors did.

Moving on to streaming, the Sony Bravia 7 II doesn’t throw any curveballs here either. Google TV remains the operating system of choice, and we don’t find any obvious missing apps or software stumbles of note.

Generally speaking, Sony’s software feels a bit more robust this year, with less lag and a pleasing new My Cinema interface. This takes the pressure out of changing your TV’s picture and sound settings by presenting three easy-to-interpret modes within a charming visual interface. These modes are: Director’s Cut, Daytime and Dialogue.

The second and third options boost brightness and visibility for watching in ambient light and enhance vocal clarity, respectively, but the aptly titled Director’s Cut is our favourite of the trio. It essentially works in a very similar way to Filmmaker Mode on other TVs – Sony famously refuses to put Filmmaker Mode on its models, instead offering its own Professional picture mode – by applying picture settings that best provide an “as the director” intended picture performance.

Picture

Sony has to justify this backlit TV's expense for it to stand above its self-emissive OLED competitors, and, for the most part, the Bravia 7 II does a pretty good job. This is easily one of the best backlit TVs we’ve ever tested, but it’s not completely picture perfect.

We put the TV through its paces using our thorough product testing procedures; we’ve hooked up our reference 4K Blu-ray player to the TV and raided our library of 4K discs, and we have two comparison TVs on hand to judge the Bravia 7 II against. The first is a lower-priced mid-range OLED, and the second is Sony’s very own Bravia 9 II – the step-up model in Sony’s new True RGB range.

We’ll start with the positives as there are many of note. As a whole, the Bravia 7 II delivers much of what we like from Sony’s other recent televisions, in part thanks to Sony’s excellent picture tuning.

There is a suitable sense of balance and subtlety to the image, ensuring colours are presented with punch and saturation without verging into overblown territory. Foliage in Civil War appears pleasantly verdant without inching into highlighter-green, and a golden sunset appears appropriately rich and warm.

Sticking with Civil War, we find motion handling to be particularly impressive. Sony has long excelled in this area, and the Bravia 7 II continues that tradition. Camera pans are smooth and composed without drifting into the soap-opera effect, while fast-moving objects such as the jets flying over the Charlottesville military camp remain clean and well defined. The Bravia 7 II can't quite match the near-instantaneous response of OLED, but we rarely find ourselves distracted by blur or judder during films.

Most impressive, though, is the solidity and depth on display here. Sony is renowned for capturing three-dimensional depth via the Bravia XR Processor’s ability to analyse the focal point of the image, and generate depth information around it. This system is utilised excellently on the Bravia 7 II, as evidenced when we watch the Matera sequence in No Time To Die.

As Bond crosses a bridge towards a cemetery, there is a tangible sense of solidity that we rarely see in non-OLED TVs, and the backdrop of the Italian vista seems to stretch far into the horizon. These combine to greatly aid immersion, resulting in an image that draws us in with ease.

The general sense of nuance and sophistication extends to how the Bravia 7 II manages its backlight. When this TV is in its element, it becomes possible to forget that this is a backlit TV, as the RGB Mini LED system doesn’t distract or detract from the experience.

This extends to general blooming control, which is extremely impressive by prevailing standards. In a shot from Oppenheimer in which the nuclear bomb testing site is lit up at night by a series of spotlights, we find that the halos of light that we’ve seen time and time again on other backlit TVs have been strictly confined. There is still a very faint amount of blooming, but this is leagues ahead of other LCD TVs that we’ve recently tested.

However, it’s unfortunate that the Bravia 7 II does fall behind the OLED competition when it comes to contrast. Those spotlights don’t punch through with much vigour, resulting in highlights looking rather flat and dull.

This is also evident in the introduction of Alien: Romulus, as the TV is evidently dulling the pinpoint stars to maintain the integrity of the black backdrop of space.

Comparing this with a cheaper OLED, we find a night-and-day difference, as the inky black depths of space contrast wonderfully with focused pockets of brightness.

Furthermore, the introduction of Blade Runner 2049 reveals a strange colour volume issue with darker content. The black background — which, we should note, is still a very dark shade of grey on this TV — and text seem to battle, with the normally vibrant red “replicants” word showing as more of a greyish-pink.

As the text continues line-by-line, the TV seems to really struggle with colour consistency, as the white text fades into shades of peach and grey, worsening with each line of text that appears.

We suspect that this challenging scene is tripping up the RGB Mini LED backlight and, more importantly, the algorithm that deduces where to place highlights and colours, resulting in a form of colour bleeding that influences the surrounding text.

It's worth noting that the Bravia 9 II exhibits very similar behaviour, too, suggesting that this is currently a characteristic of Sony's implementation of RGB Mini LED rather than an isolated issue with the Bravia 7 II. We also find that the Bravia 9 II delivers punchier highlights, which tracks with its higher overall brightness capabilities — but you can find out more about that TV in our separate review.

Viewing angles could also be better. While our OLED reference retains colour purity and detail when we look at it from wider angles, the Sony washes out when we move past a point that’s not all that far from the “sweet spot”.

This is, ultimately, where we have to acknowledge that while the Bravia 7 II is a very good backlit TV, it’s still subject to some of the inherent drawbacks of LCD technology.

You can pick up a very capable OLED for similar or, in many cases, less money than the Bravia 7 II, which affords you better sharpness, perfect contrast and zero blooming.

Sound

Sony’s entire Bravia TV lineup, from the flagship Bravia 8 II to the three-star Bravia 3, have all fared well when it comes to sound. Despite this, Sony seems to have taken a different approach with the Bravia 7 II, and it's a step backwards rather than a step forwards.

Dipping back into Civil War, we find that while there is a good sense of clarity and detail, the sound system seems to struggle dynamically. It all sounds quite forward and a touch shouty, with voices also missing a touch of tonal variety and subtlety.

Blade Runner 2049’s famously difficult chapter two sequence, meanwhile, is often handled in a very specific way by Sony TVs; they tend not to dig too deep into the bass (while still dealing a decent-enough dose of low-end punch) as to avoid any sort of obvious distortion.

It’s a tradeoff that we think has worked particularly well, but it seems as though Sony has tried something new with the Bravia 7 II. Bass feels more present here, but it also comes across as quite hollow and lacking in rhythmic timing or tonal variety. The tense build-up of chapter two instead feels a bit flat as a result.

Swapping in Sony’s Award-winning Bravia 8 II, which employs an actuator-based sound system, we find that everything sounds more natural and directional, with bass sounding more controlled.

We’ll apply our usual advice here and recommend pairing the Sony Bravia 7 II with a soundbar or surround sound system if you are planning on picking one up.

Verdict

Sony’s step-down RGB Mini LED TV is a compelling backlit TV in many ways. The company’s excellent picture processing is clearly on display, and the new panel technology really does help to rectify some of the shortcomings that come with “traditional” Mini LED.

However, you’ll notice that we’re singling out the fact that this is, at the end of the day, a backlit TV. While Sony has worked hard to try to make us forget that by minimising blooming and making black depths more convincing, there are certain OLED-specific qualities that the Bravia 7 II can’t quite match.

While we wouldn’t consider this to be an issue if Sony had positioned this TV as a cheaper alternative to OLED, the fact of the matter is that you can get a better-equipped OLED TV for less money.

If you’re totally against OLED, then the Bravia 7 II is probably one of the best backlit TVs we’ve tested, but for most people, the performance doesn’t quite feel representative of the price tag.

SCORES

• Picture 4
• Sound 3
• Features 4

MORE:

Read our review of the LG C6

Also consider the Sony Bravia 8 II

Read our TCL C8K review

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

It’s finally here. After roughly 18 months of teases, demos and hands-on sessions, Sony’s flagship RGB Mini LED is in shops and in our test rooms.

The Bravia 9 II and Bravia 7 II are what Sony refers to as ‘True RGB’ TVs – an attempt by the brand to elevate its RGB Mini LED models above the flood of rivals they're facing, while suggesting that those competing implementations aren't quite as sophisticated.

Sony’s ambitions here are huge. The Bravia 9 II sits above the exceptional, Award-winning Bravia 8 II in the brand’s range, with an even higher price than the non-RGB Mini LED Bravia 9 it replaces. It’s also more expensive – at least in 65-inch guise – than the new flagship OLEDs recently launched by Sony’s rivals.

In other words, while Sony might skirt around the term “OLED-killer” when describing the Bravia 9 II, the pricing makes that claim loud and clear.

Can a backlit TV – even a ‘True RGB’ one – really match or surpass the best OLED TVs ever made?

Price

The 65-inch version of the Bravia 9 II that we’re testing is priced at £3499 / $3600 / AU$5999.

That’s a full £500 / $300 more expensive than the 65-inch version of the Bravia 9 (which didn’t make it to Australia) was at launch.

It’s also £500 more expensive than the Bravia 8 II QD-OLED was when that launched last year, and more expensive than brand-new flagship OLEDs such as the LG G6 and Samsung S99H.

While much has been made of the potential of RGB Mini LED technology to offer larger TVs at lower prices than prohibitively expensive, hard-to-manufacture super-sized OLEDs, even the 85-inch Bravia 9 II is either quite similarly priced, or the same price, as the 83-inch versions of those Samsung and LG OLEDs.

The new technology has, though, enabled Sony to also offer the Bravia 9 II in an astonishingly huge 115 inches. Unsurprisingly, this gigantic TV has an equally gigantic price tag – £22,999 / $31,000 / AU$44,999.

Of course, launch prices are just a snapshot in time. The Bravia 9 II’s aforementioned rivals have already received their first discounts, and it probably won’t be full price itself for long. Still, the launch pricing tells us a lot about where Sony is pitching its True RGB flagship.

Design

Sony hasn't played it safe with the Bravia 9 II's design, which is unlike that of any other TV currently available.

Its defining feature is a new Mirage Stand, which at first sounds rather gimmicky but proves remarkably effective in practice. A subtly tinted transparent panel connects two slim metal uprights to a broad rectangular base, but from your normal viewing position, that panel is so inconspicuous that the TV almost appears to float just above your furniture.

Better still, while you can still see the surface beneath the TV and the wall behind it through the panel, the cables routed through the stand somehow disappear from view entirely. Clever stuff.

On the other hand, though, the Mirage Stand can be installed in just one position, which leaves space for a soundbar. There’s no option to lower the TV if you’re not using a soundbar.

The stand largely defines the Bravia 9 II's appearance, too. Unlike the understated elegance of the Bravia 8 II, Sony's flagship RGB Mini LED set makes much more of a statement. Combined with the chunky cabinet that's necessary to house its advanced backlight and speaker system, it has a substantial visual presence that won't appeal to everyone, but there's no doubting the quality of the execution.

Thick though the Bravia 9 II is, the rear panel is completely flat, making wall-mounting pleasingly neat, while the overall build quality is excellent. This is every bit the premium product you'd expect from a flagship Sony TV.

Another interesting design choice is the anti-reflective screen coating. It's among the most effective we've encountered, dramatically reducing reflections and making the Bravia 9 II particularly well suited to bright living rooms.

The trade-off is that the panel has a noticeably more matte finish than the Bravia 8 II, which itself has a matte coating. When switched off – or when displaying very dark scenes in a typically lit room – it doesn't look quite as deep black as its OLED sibling, instead taking on a slightly greyer appearance.

Whether that's a worthwhile compromise will depend largely on your viewing environment and which side you’ve picked in the matte vs glossy war, but our reviewers broadly feel that the LG G6’s anti-reflection coating – which reduces reflections a little less effectively than the Bravia 9 II but has a black-preserving, glossy finish – is the current leader in this area.

Sony has also introduced a new premium remote control. It's slightly larger and more ergonomically shaped than the one supplied with other Bravias of the last few years, and it features automatic backlighting. The layout remains intuitive, too, with the Sony Pictures Core shortcut moved above the navigation pad and the old Menu button replaced by a shortcut to Sony's new My Cinema interface.

Ultimately, the Bravia 9 II is a TV whose practicality is every bit as impressive as its styling is distinctive. The Mirage Stand won't be to everyone's taste, but it's one of the cleverest and most effective pieces of industrial design we've seen in quite some time.

Features

The Bravia 9 II's headline feature is, of course, its RGB Mini LED backlight.

Unlike conventional Mini LED TVs, which use a white backlight shining through a colour filter layer, the Bravia 9 II instead uses independently controlled red, green and blue Mini LEDs to generate colour directly.

Sony argues that this is only half of the story, though. Equally important is the sophisticated Backlight Master Drive system that controls those LEDs. After all, a Mini LED TV is only as good as its backlight processing – and history tells us that Sony knows a thing or two about that.

The 65-inch model we're testing here features 1530 local dimming zones, and Sony claims significant gains in both peak brightness and colour volume over the Bravia 9 that it replaces – and even more so over the Bravia 8 II QD-OLED.

In fact, Sony goes as far as claiming that True RGB is a “best of both worlds technology”, and that the Bravia 9 II is designed to match the “intent and peak brightness of the BVM-HX3110” mastering monitor.

This comparison with the mastering monitor is crucial to the Bravia 9 II’s very existence. According to Sony, its aim is to deliver a home viewing experience that matches what the content creators signed off in the studio. The brand feels that the brightness offered by Mini LED over OLED is vital to this, and that the RGB element is essential to deliver the colour range and accuracy that neither standard Mini LED nor OLED can match.

The Bravia 9 II also introduces Sony's new My Cinema interface, which is designed to simplify picture and sound settings without taking meaningful control away from enthusiasts.

Accessed via the dedicated three-dot button on the remote, My Cinema offers three viewing profiles: Director's Cut, Daytime and Dialogue. As their names suggest, these prioritise faithful reproduction, improved daytime visibility and clearer speech, respectively.

Perhaps the cleverest thing about My Cinema is that it deliberately limits some of the available picture adjustments. In Director's Cut mode, for example, non-Dolby Vision content (which is delivered in Dolby Vision Dark) is automatically presented in the Professional picture preset, preventing users from accidentally drifting away from Sony's intended reference settings.

We do, however, have one small criticism. While the Daytime profile defaults to the Standard Bright picture preset, it also allows you to switch to Standard, Professional or IMAX Enhanced. The Cinema preset isn't available within the Daytime profile at all, though, despite being the obvious choice for anyone wanting a slightly brighter but still authentic presentation. Hopefully, Sony will rectify this in a future software update.

Elsewhere, the Bravia 9 II offers the premium smart TV experience we've come to expect from Sony.

Google TV still isn’t quite as slick as LG’s webOS or Samsung’s Tizen, but it remains a very capable smart platform. Set-up via the Google Home app is refreshingly quick and straightforward, and the TV has Google Gemini built in, complete with far-field microphones for hands-free voice control.

App support is excellent, too. Of the 34 streaming and media apps on our usual checklist, only Apple Music and the Xbox and Amazon Luna game-streaming services are absent. Sony includes YouView, too, to overcome Google TV’s usual blind spot where UK catch-up apps are concerned, and there’s a PS Remote Play app so you can play PlayStation games via the TV even if your console is in another room.

Just as importantly, every app that should support HDR10, HLG, Dolby Vision and/or Dolby Atmos does so correctly, and Sony's Studio Calibrated modes continue to provide optimised picture settings for services such as Netflix, Prime Video and Sony Pictures Core. The TV is IMAX Enhanced-certified, too.

The Bravia 9 II’s audio hardware is unusually ambitious. Rather than hiding its speakers along the bottom edge as most TVs do, Sony arranges almost the entire speaker array in a horizontal line around the middle of the rear of the chassis, with only the Beam Tweeters positioned higher up. The idea is to anchor dialogue and effects closer to the centre of the screen, making the sound appear to come more naturally from the picture itself.

The Acoustic Multi-Audio+ system comprises eight speaker units in total, including two full-range drivers, twin subwoofers, two tweeters and a pair of Beam Tweeters, driven by a claimed 80W of power. Those Beam Tweeters are designed to create a greater sense of height and improve the placement of effects.

Pair the TV with one of Sony's latest Bravia sound systems and the integration becomes even slicker, with audio settings incorporated directly into the TV's interface and full control available through the Bravia Connect app.

Acoustic Centre Sync is also supported, allowing the TV's speakers to work alongside those of compatible Sony sound systems, though our experience with the feature has been mixed enough over the years that we'd recommend experimenting rather than simply assuming it's the best option for your particular set-up.

Picture

One of the highest compliments we can pay Sony's flagship RGB Mini LED is that, for the vast majority of the time, you simply stop thinking about how it's producing its picture and instead become immersed in what you're watching. For a backlit TV, that in itself is a deeply impressive trait.

But there’s also one particular way in which the Bravia 9 II surpasses every other TV we’ve tested: colour.

Quite simply, the Bravia 9 II produces the finest colours we've ever seen from any TV. Richly saturated scenes burst with vibrancy, but never at the expense of authenticity. Sony has combined extraordinary colour volume with its traditional restraint, so even the boldest hues remain beautifully balanced and believable. It's a wonderfully cinematic presentation that constantly impresses without ever shouting for attention.

That balance is particularly evident in Pan, where the dazzling fantasy palette of Neverland looks gloriously rich while still feeling entirely natural. Likewise, the vivid oranges and blues of Captain Marvel have exceptional intensity without ever becoming gaudy or oversaturated.

Bright colours retain their richness where many TVs begin to wash them out, too, and there’s impressive vibrancy right down into the deepest shadows. This top-to-bottom consistency is one of the Bravia 9 II’s greatest strengths.

Brightness, too, is undeniably exceptional.

During our early preview of the Bravia 9 II in Tokyo, Sony demonstrated the TV reaching around 4000 nits in its Professional picture preset, and in action, this is clearly one of the brightest TVs we've ever tested.

Crucially, unlike an OLED, Sony’s RGB Mini LED flagship’s immense brightness isn’t limited to small highlights. Where OLED technology inevitably has to reduce brightness during large, bright scenes, the Bravia 9 II can maintain its extraordinary light output across the entire screen if required.

The white room scenes in The Matrix provide a perfect demonstration. While the Bravia 8 II inevitably has to reduce its overall brightness as the dazzling white fills the screen, the Bravia 9 II simply keeps pouring out light. It's one of the clearest examples of RGB Mini LED's tangible advantage over OLED.

That brightness also gives the TV impressive versatility. Those seeking faithful movie reproduction will be best served by Professional mode, but Standard takes greater advantage of the Bravia 9 II's immense light output without straying too far into artificiality. Vivid, meanwhile, is best avoided altogether, pushing colours and brightness so far that the resulting picture bears little resemblance to the director's intent.

The additional brightness also makes the Bravia 9 II particularly appealing for bright-room viewing. Modern flagship OLEDs such as the Bravia 8 II are already bright enough for the vast majority of living rooms, but those with especially sunlit spaces will appreciate the RGB Mini LED's enormous brightness headroom and superb anti-reflective screen.

Colours and brightness aren’t the Bravia 9 II’s only qualities, though.

The Batman demonstrates just how accomplished Sony's local dimming system has become. Black levels are superbly deep for a backlit TV, blooming around white and coloured highlights is virtually non-existent and, perhaps most impressively of all, the backlight goes quietly about its work while almost never drawing attention to itself through obvious brightness shifts or flickering.

Civil War showcases Sony's typically exceptional processing, combining natural skin tones, outstanding detail and wonderfully controlled motion into a picture that's both cinematic and effortlessly watchable.

All of this adds up to what is, quite simply, the best picture we've ever seen from a backlit TV.

And yet...

Comparisons with Sony's own Bravia 8 II reveal that even this exceptional implementation of RGB Mini LED still can't quite match the fundamental strengths of OLED.

The Bravia 9 II's local dimming system is extraordinarily accomplished, yet it still can't quite replicate the pixel-level precision of OLED. The result is a picture that looks just a touch flatter than the Bravia 8 II's. Objects don't separate from their backgrounds with quite the same solidity, and scenes lack just a little of the three-dimensional depth and effortless dynamism that OLED consistently delivers.

Perhaps counterintuitively, OLED also retains an advantage with bright highlights against very dark or black backgrounds. Sony's Mini LED TV is understandably cautious in these situations, preserving its exemplary blooming control by stopping short of the intensity that the Bravia 8 II produces with bright white logos or isolated highlights.

Viewing angles remain another clear OLED advantage, too. The Bravia 9 II performs better off-axis than most backlit rivals, but colours and contrast still fade as you move away from the centre of the screen, and the otherwise well-hidden blooming is revealed.

There are, however, occasional moments that remind you the Bravia 9 II is still, ultimately, a backlit TV.

The opening text of Blade Runner 2049 remains its most obvious stumbling block. When the first word, “Replicants”, initially appears, it’s closer to grey than it is to the intended red, and as each new paragraph of white text fades in, the whole block briefly flashes a pale pink before settling down. Even then, the text never looks quite right: the white words near “Replicants” retain a faint pink cast, while the final red “Blade Runner” fades to grey as the rest of the words disappear, whereas it should remain a vivid red against the pitch-black background.

This is a highly unusual clip that challenges a TV in a way that 99 per cent of footage never will, but it proves that while the Bravia 9 II’s backlighting system is very impressive, it’s not infallible.

We also encountered one issue with the Bravia 9 II that warranted rather more investigation. During our testing, we consistently observed faint horizontal lines in a handful of Dolby Vision scenes, including parts of Sinners, across both UHD Blu-ray and streaming sources. The artefacts weren't visible when viewing the HDR10 versions of the same material, strongly suggesting an issue specific to the Bravia 9 II's Dolby Vision processing.

The lines are subtle enough that many viewers may never notice them, but once spotted, they can be difficult to ignore. Given their very specific behaviour, we'd hope this is the sort of issue Sony can resolve via a software update. It's important to stress, though, that this isn't the reason the Bravia 9 II misses out on five stars.

Gaming largely reinforces the conclusions we've already reached with movies. HDR titles such as Uncharted: The Lost Legacy look spectacular, with the Bravia 9 II delivering richer colours and greater brightness than the Bravia 8 II. Once again, though, the OLED's superior contrast gives the image greater solidity and depth, making buildings in the opening city sequence look more three-dimensional while revealing finer details, such as the freckles of the young shopkeeper, more readily.

The differences become more pronounced with SDR games. Call Of The Sea looks strikingly vibrant from the Bravia 9 II, but it's also a touch overbearing, with colours skewing richer and redder than we'd like and small white interaction prompts proving less distinct than they are on the Bravia 8 II. The OLED's more balanced presentation ultimately proves easier on the eye over longer sessions, despite looking a touch less immediately spectacular.

Motion, too, reveals one final weakness. There’s a slight smearing to fast-moving action and camera pans that's only occasionally visible with films but becomes much more noticeable in games, where higher frame rates and player-controlled movement make the effect more obvious, especially in comparison with the crisp responsiveness of OLED.

Ultimately, Sony has produced the finest backlit TV we've ever tested, and one that comes close to delivering OLED-like consistency while comfortably surpassing even the best OLEDs for brightness and colour volume. That said, a handful of flaws and relative deficiencies, while individually minor, collectively cost the Bravia 9 II its fifth star.

Sound

Sony has long been one of the few TV manufacturers to treat sound quality as more than an afterthought, and the Bravia 9 II continues that tradition with a presentation that's impressively large, spacious and immersive by TV standards.

The first thing that strikes you is the scale of the soundstage. Audio extends well beyond the physical boundaries of the TV, while Dolby Atmos soundtracks benefit from a genuine sense of height that's still rare from integrated speakers.

Watching Civil War, effects are placed with impressive precision around the TV, while the chaotic soundscape retains plenty of subtle detail rather than collapsing into a wall of noise.

It's an involving listen, too. The Bravia 9 II produces more weight than the Bravia 8 II, helping action scenes feel satisfyingly substantial.

That extra bass comes at a small cost, though. The deep synth notes at the start of chapter two of Blade Runner 2049 have plenty of depth, but they lack the tautness we'd ideally like. Rather than each note starting and stopping with real authority, the bass flaps somewhat, robbing those bassy effects of some of their intended impact.

The Bravia 9 II also falls just short of the Bravia 8 II when it comes to refinement. Dialogue remains consistently clear, but voices aren't projected with quite the same focus or solidity as they are by Sony's flagship OLED. There's also a slight hardness to the presentation that occasionally makes speech sound a touch brash, softening some of the subtle emotional nuances in performances.

That slight lack of finesse extends to high-frequency effects, too. The rain falling onto the balcony in Blade Runner 2049 has a faint metallic edge that makes it sound a little more like static than falling water. It's a subtle trait that you'll rarely notice unless comparing TVs directly, but it does slightly reduce the sense of realism.

Ultimately, the Bravia 9 II delivers some of the most spacious and immersive sound we've heard from a TV, and many buyers will be perfectly happy relying on its integrated speaker system. It doesn't quite match the refinement of the Bravia 8 II, though, and a TV of this calibre still deserves to be partnered with a dedicated sound system if your budget allows.

Verdict

With the Bravia 9 II, Sony has pushed backlit TV technology further than ever before.

Sony's first flagship RGB Mini LED TV delivers the finest colours we've ever seen from a television, breathtaking brightness, and local dimming that's so accomplished you'll frequently forget you're watching a backlit display at all. Add excellent processing, immersive sound and a polished user experience, and this is probably the best backlit TV we've ever tested.

It's not perfect, though.

A handful of relatively minor issues – from the rare backlight hiccups and a peculiar Dolby Vision bug to slightly soft bass and some motion smearing with games – are disappointing in a flagship TV. More fundamentally, despite coming closer than any previous LCD set we've tested, the Bravia 9 II still can't quite replicate the solidity, consistency and pixel-level precision that make the very best OLED TVs so special.

That doesn't make the Bravia 9 II the wrong TV. In fact, if you regularly watch in an exceptionally bright room or simply prefer not to buy an OLED, Sony's flagship True RGB model should sit right at the top of your shortlist. For most buyers, though, the Bravia 8 II remains the more complete television. It's not quite as bright, but it's more consistently convincing, costs less, and ultimately delivers the better picture overall.

SCORES

• Picture 4
• Sound 4
• Features 4

MORE:

Read our review of the Sony Bravia 8 II

Also consider the Samsung S99H

Read our Hisense UR9 review

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

When Sony officially unveiled its 2026 TV range, there was plenty of disappointment that it didn’t include a new OLED model – much of it from me.

These days, Sony tends to work on two-year lifecycles for its TVs, so I wasn’t expecting a successor to last year’s Bravia 8 II; but a replacement for 2024’s Bravia 8 seemed a fairly safe bet – as did a successor to the A90K, which is now an incredible four years old.

The omission prompted some (again, mostly me) to theorise that Sony had in fact turned its back on OLED entirely, and that the Bravia 8 II could be the brand’s last OLED model.

Last month, though, we reported on rumours that Sony was bracing to launch a brand-new OLED TV. And now, those rumours have been all but confirmed by the appearance of this new OLED set on several of Sony’s own websites.

The listings, first spotted by High Def News (thanks, The Walkman Blog), confirm that the new OLED is indeed the Bravia 6. And, if the name wasn’t a big enough hint, the TV’s tagline – “OLED essentials, now within reach” – also confirms that this is indeed an entry-level OLED TV.

Naturally, I’m disappointed that Sony isn’t launching a new flagship OLED at this stage, but if the Bravia 6 is indeed Sony’s most affordable OLED TV yet, as the tagline suggests, that’s rather exciting news in its own right.

Full tech specs are currently absent from the live pages (another suggestion that they have gone live earlier than planned), but there are some nuggets of information to be gleaned.

First, the TV is listed in sizes ranging from 48 inches to 83 inches. That’s a broader range than Sony typically offers for its OLED TVs, but it’s also highly suggestive of the Bravia 6 using LG Display’s new OLED SE panel, which is available in exactly those sizes and notably not in 42 inches.

While it’s not confirmed, we believe this is the panel that is already found in the LG B6, a set we will be reviewing very soon.

Another encouraging detail is that the Bravia 6 sports four HDMI 2.1 sockets. Gamers (myself included) have long lamented Sony’s models being limited to just two HDMI 2.1 sockets, with that limitation even being true of the new flagship Bravia 9 II, so this is very good news.

The listing also confirms that Dolby Vision is supported on the video side, and that Dolby Atmos and DTS:X are present on the audio side.

Unsurprisingly, like every other modern Bravia TV, the Bravia 6 also features the Google TV platform, which can be operated via voice control (though it’s not clear whether this is via a microphone built into the remote control or the TV itself).

We do know the TV includes ambient sensors, with the listing promising automatic picture adjustments based on room conditions.

None of the leaked listings includes pricing, so we don’t yet have any indication of where the Bravia 6 will sit in Sony’s range.

We don’t even know, in fact, whether the Bravia 6 will even come to the UK. Sony has a recent habit of releasing some models in certain regions but not others.

If it does launch the new model in the UK, there’s no guarantee that it will do so in all sizes: I note that Sony Hong Kong is listing the Bravia 6 in 48-, 55- and 65-inch sizes, while Sony Gabon is listing the 55-, 65-, 77- and 83-inch sizes.

We have approached Sony UK for comment. We don’t expect the company to confirm the Bravia 6 ahead of an official announcement, but with multiple regional Sony websites now listing the TV, that announcement surely can’t be far away.

Stay tuned for more on the Sony Bravia 6 as we get it.

MORE:

These are the best TVs you can buy right now

Will the Bravia 6 be good enough and cheap enough to hit our list of the best cheap TVs?

Buying a new TV is a major investment.

As a massive home cinema fan, I know I'm in a privileged position; I’m constantly surrounded by the latest flagship OLEDs, and it’s easy to become desensitised to the huge prices that are attached.

That is why I always try to stay grounded when offering buying advice – especially during massive sales events like Black Friday and Prime Day.

Take the LG C5, for example. This Award-winning set was an absolute steal during recent sales, with the 55-inch model plummeting to £989; a massive £910 saving. But even at a heavy discount, it's still a serious chunk of change.

It's easy to get swept up in the hype, but if a new screen isn't in your budget right now, the endless onslaught of deals can be frustrating.

Fear not. If you're craving an upgrade but need to eke out the lifespan of your current display, I’ve got a few tips to tide you over. These simple, free adjustments – ranging from a bit of late Spring cleaning to a deep dive into your picture settings – can make your old TV feel almost brand new.

1. Update your software

First and foremost, you should head to the settings menu within your TV's operating system. Under "about", "system", or "support" (depending on your model of TV), you should see an option to initiate a software update.

There may also be an option to switch auto-updates on, which I would recommend doing to ensure your TV is always up to date.

While it's not always a miracle cure, a software update can help to fix sluggish software, and you might find that your TV suddenly has new features and an updated look, and apps may run smoother too.

2. Clear your apps cache

Another software-related tip that can help speed up a chugging operating system is to clear your TV's applications cache.

Usually found within the apps section of your TV's settings menu (I recommend consulting your TV's manual or searching the model number online to find the setting), clearing your apps cache will declutter unnecessary stored files, which should result in quicker loading times, prevent crashes, and even free up space in your TV's internal storage.

The best part is that you shouldn't be logged out of your apps, and any settings you've changed will also remain.

This is a quick, easy trick that not many people will think to do, but it can help fix those annoying app niggles.

3. Clean that screen

Here's one I'm guilty of not doing enough.

It's simple science: your TV generates static electricity during use, which attracts dust and fibre in the air. That dust build-up becomes more visible over time, which, unsurprisingly, can impact the picture performance of your TV.

Now, if you're anything like me, you'll only have noticed that your TV has gradually been building up dust when the light hits it just right, and then you'll be immediately horrified at how you haven't noticed this sooner.

But fret not! Simply turn off your TV, let it cool down for a short while if you've been using it (especially if it's an OLED, which tends to run especially hot), and then gently wipe the screen with a clean microfibre cloth to clean it, without damaging the screen.

If you want to take things further and wish to give your TV screen more of a deep clean, then you can invest in a screen cleaning kit. We're partial to this Screen Mom set in the TV testing room. Just be sure to spray the cleaner onto the cloth to avoid streaks.

4. Take another look at your picture settings

Diving back into the picture settings can make the TV you've been using for years feel brand new.

Trying out a new picture mode, or tweaking simple settings such as motion, can unearth improvements that you may not have known your TV is capable of.

If you've left your TV in the standard picture mode after unboxing it years ago, then now is the time to try out the movie mode, or delve into Filmmaker Mode (or, if you're using a Sony TV, the professional picture mode) for a more cinematic experience.

Tweaking the motion settings can help to smooth out judder, but if you have it turned up to the maximum setting, then you might find that turning it down will make your TV look much more natural.

Feel free to take a trial-and-error approach here to find the best settings to suit you; most, if not all, TVs we've tested feature an option in the settings menu to reset the picture settings to default if you get a little bit too creative.

MORE:

Check out our picks for the best OLED TV

As well as the best cheap TVs

And read our full LG C6 65-inch OLED TV review

LG has launched its latest moveable screen display to deliver “a more flexible and enjoyable entertainment experience”.

That comes in the form of the rather clunkily named StanbyME 2 Max (does anyone else have Ben E. King stuck in their head now?), which expands on the first iteration five years after it came out.

The idea is to take the screen with you from room to room, as it features a detachable display that can be mounted on a wheeled stand. You can use it in either portrait or landscape mode, and you can use the screen-mirroring function with your phone.

The previous model was available in 27 inches; the new version bumps that up a little to 32 inches. This display supports up to 4K resolution, 60Hz refresh rate, and Dolby Vision HDR.

There is also a built-in battery that offers up to 4.5 hours of use before needing to be plugged into the mains, so it should last for at least the runtime of Oppenheimer (and then the start of Barbie).

In terms of audio, there is Dolby Atmos support to provide “an enveloping soundscape with richer detail”. The system is also powered by LG’s Alpha 8 AI Processor Gen3, which uses AI to deliver a virtual 11.1.2-channel surround sound.

When not in use, it can display artwork from the LG Gallery+, which will possibly make it less of an eyesore.

We are still waiting on UK or Australian pricing, but it costs $1299 in the US (around £970 / AU$1870). That seems pretty steep for a 32-inch display, even if it can be wheeled around the house.

Whether it will be a practical portable addition to your home or just a bigger screen to doom scroll on remains to be seen, but we are certainly curious to find out.

MORE:

These are the best TVs

Check out the best Dolby Atmos soundbars

Here is our LG C6 OLED TV review

We're now out of the group stages of the FIFA World Cup – but there's still time to watch England's first knockout game on a glorious OLED.

The LG C6, which received a full five stars from our TV experts and is one of our favourite TVs of the year so far, is currently down to £2034 at AO.com.

This includes a £40 cost to join the AO Five Star annual membership, which is required to get this price saving. However, the membership also gets you free delivery and unpacking along with several other perks – just make sure to set a reminder to cancel before next year. More details here.

With Germany crashing out of the tournament already after losing to Paraguay, it's proving to be a World Cup full of surprises. One you'll likely want to watch on one of the best TVs available – so if you get an order in now, you'll still be able to watch most of the knockout stage on a shiny new 2026 display.

The LG C6 currently costs a fair bit more than its predecessor, the LG C5, which saw some rock-bottom Prime Day discounts and is the better choice if you're after value.

But if you're after the latest and greatest TV tech for the World Cup, then the LG C6 is the benchmark at this price level.

It offers several upgrades over the C5 thanks to the new Alpha 11 Gen 3 processor, which blesses the C6 with a brighter and richer performance, better upscaling and enhanced remastering.

"Even in Filmmaker Mode, the C6’s extra brightness over the C5 is immediately obvious," our LG C6 review reads. "Highlights are more intense, colours have a touch more richness and the overall image carries greater depth and dimensionality."

That extra brightness will come in handy for any viewing parties you have – it's comfortable to watch even with the lights on – and the rich colours will undoubtedly come in useful for bold kits and flushed skin tones. Motion is fluid and controlled too, so there's no fear of fast-paced goals becoming a smeary mess.

Should you wish to take a break with EA Sports FC – or perhaps you're thinking ahead for GTA 6 – then LG's unbeatable gaming specs return. Console gamers can enjoy a silky-smooth 4K/120Hz, while PC owners can go all the way up to 4K/165Hz on all four HDMI inputs, no less. VRR, ALLM and Dolby Vision gaming are also included.

All the major streaming services are accounted for on LG's WebOS, including the all-important BBC iPlayer and ITVX, all of which are well optimised and load quickly. There are new home shortcuts and personalised widgets too.

Audio has traditionally never been a strength of the LG C-series, but we're delighted to report some improvements this time round. The overall delivery is more open and immersive than their previous sets, ideal for creating a stadium atmosphere during matches, while Dolby Atmos effects are projected further away from the screen.

With five stars and a record-low price, the LG C6 is an easy recommendation for someone looking to buy one of the latest OLEDs – it's one of the best ways to watch the World Cup at home, especially with £466 off at AO.com.

MORE:

Read our review of the LG C5

These are the services you need to watch the remaining World Cup matches in 4K / HDR

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

Want to play GTA 6 in the best quality possible?

Then we have a serious contender. We were recently blown away by the Samsung S99H during testing – so much so that our TV experts declared the set to be the flagship OLED to beat this year. It may even be good enough to dethrone our current champion, the Sony Bravia 8 II.

This high praise was, in part, due to the excellent gaming features that cater for even the most hardcore gamers, making it one of the top options if you’re looking to seriously splash out for GTA 6.

Luckily, you won’t have to splash out quite as much now – the brand-new OLED is already reduced to £1899 at Richer Sounds for the 55-inch model.

That’s a decently hefty saving of £600 for a TV we reviewed only two weeks ago; but you’ll have to follow a few steps first. The code TRADE250 will bring the price down to £2149. You can then claim £250 back from Samsung after purchase – full Ts&Cs here.

The Samsung S99H is an all-round powerhouse that can handle whatever content you use it for, but it is particularly well equipped for GTA 6 and all things gaming.

This includes support for VRR, ALLM and HDR10+ gaming. It has not yet been confirmed what frame rate GTA 6 will run at, but either way the S99H will be prepared, with support for up to 4K/165Hz signals across all four of its HDMI 2.1 sockets (including the console-friendly 4K/120Hz format).

However, just as impressive is the stunning, contrast-rich picture.

“The resulting picture is extraordinary, and it makes any content we throw at it – from Blade Runner 2049, Civil War, Pan and Drive, to No Time To Die and The Batman – shine,” reads our Samsung S99H review. “We have the S99F set up next to the Award-winning Sony Bravia 8 II, and despite the tough competition, the Samsung delivers an unflinching visual feast.

“Starting with the opening scene of Blade Runner 2049, we find that the S99H serves up oodles of contrast, which results in a deeply three-dimensional picture with superb highlights.”

The S99H’s sound is also a big improvement from its predecessor, the S95F, with plenty of height and width. The 4.2.2-channel 70W sound system lacks volume, but it is ultimately an enjoyable built-in sound system.

In addition to the gaming goodies, Samsung has crammed just about every imaginable feature into the S99H. This includes Samsung’s reliable Tizen OS platform, which has had a slick refresh and covers the usual wide range of domestic and international streaming apps.

There is HDR support in the form of HDR10+, HDR10 and HLG. Dolby Vision is one of the S99H’s most notable omissions, but the next-generation HDR10+ Advanced is on board.

If you want to maximise value, the Sony Bravia 8 II is similarly talented and is available for a cheaper £1699 at Richer Sounds, using the code RSTV100. But if you want to splash out on a new 2026 flagship OLED, we are struggling to find reasons not to recommend the Samsung S99H with £600 off at Richer Sounds.

MORE:

Also consider the LG G6

Read our Philips OLED910 review

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

I've been totally open about my love for the Sony Bravia 8 II. Not only is it the current What Hi-Fi? Awards TV of the year, it's also the TV I use at home.

Seeing as I've been reviewing TVs for almost 20 years, that hopefully says a lot.

The Bravia 8 II is also on sale right now, with the 65-inch version available for £2099 at Richer Sounds.

That's not the cheapest it's ever been (that would be £1979), but it's still a good price for what is an absolutely awesome TV.

If I were looking to buy a premium TV right now, though, it's the 65-inch LG C5 I would go for.

It's a step-down OLED rather than a flagship like the Bravia 8 II, but it's still an absolutely cracking all-rounder of a TV, and it's currently available for £1299 at Amazon.

That price difference is just too big to ignore.

In our review, we awarded the C5 five stars, praising it for delivering "excellent all-round performance" that punches well above its price.

It's one of those rare TVs that doesn't have any glaring weaknesses, making it an easy recommendation whether you're a movie buff, sports fan or gamer.

Picture quality is the obvious highlight. The C5 produces rich, vibrant colours without sacrificing authenticity, while its contrast is superb, delivering the deep blacks and bright highlights that OLED TVs are famous for.

It's also wonderfully sharp and detailed, with excellent motion handling that keeps everything from fast-paced football to blockbuster action films looking smooth and natural.

Gaming is another area where the LG excels. All four HDMI sockets support the full HDMI 2.1 specification, including 4K/165Hz, VRR and ALLM, making it one of the most comprehensively equipped gaming TVs around.

Now, let's be clear: the Sony Bravia 8 II is still the better TV. It's brighter, more vibrant and more refined, producing an even more cinematic and authentic picture. Its built-in sound system is also leagues ahead of the LG's, delivering audio that's fuller, weightier and more immersive than almost any other TV.

If money were no object, I'd still tell you to buy the Bravia 8 II.

But money almost always is an object. And when you're looking at an £800 price difference, the LG C5 becomes the smarter buy.

MORE:

Here are all of the best TVs and best TV deals available right now

And here are the best soundbars

Within the world of technology, there is often a misguided notion that newer always means better.

That is certainly true in the world of TV, especially with OLED sets. And OLED is a key tech on which readers, friends, family and random passers by often ask us for advice.

That has been especially true during this year’s Prime Day, when more than a couple of people have asked if there are any decent deals going on the two big-name flagship sets we recently reviewed – the five-star LG G6 and Samsung S99H.

If you’re dead to rights hellbent on one of them being your next TV, then I am pleased to report that, yes, there are deals running on both.

The best I have spotted is Richer Sounds’ deal on the 55-inch S99H. You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout. You can then save a further £250 by claiming cashback from Samsung after purchase, letting you grab the cutting-edge set for £1899.

For the LG G6, numerous retailers, including Peter Tyson and Richer Sounds, have lopped £400 off the set’s original asking price, letting you grab one for £2099.

Both, in isolation, are pretty good deals, considering how recently the two TVs launched. But they’re not the TVs I, or any of the home cinema reviews team, would recommend right now.

Yes, they are top performers. The Samsung S99H in particular is a brilliant set that we describe as “the best Samsung has ever made”. We don’t give praise like that lightly.

The problem is that, even discounted, the S99H and G6 are expensive luxuries that are considerably pricier than a key rival, the Sony Bravia 8 II.

Our current Product of the Award winner, the Sony Bravia 8 II, is on sale at Richer Sounds for £1699, when you use the discount code, RSTV100, at checkout. That makes it £200 cheaper than the Samsung and £300 less than the LG.

Despite being older, the Bravia 8 II is still extremely competitive – we ran it against the G6 and S99H when we reviewed the new sets.

The upgrades offered by the S99H and G6 are limited to a smidge more peak-brightness here, a tad more colour-volume there. Even then, the Sony occasionally beats its newer rivals, offering a touch more dark detail and bit more finesse with its contrast in certain scenes. And that’s before we start talking about its better audio.

All of which helps to explain why we don’t tend to recommend buying the latest OLED TVs so soon after launch.

Year-on-year upgrades tend to be incremental (though there are exceptions to this rule). Still, TV makers launch new sets with incredibly high starting RRPs, just as the older models are plummeting in price.

And that’s the point we’re at with the S99H and G6. If you really want one of these sets rather than the older Bravia 8 II, we recommend waiting until later in the year, when the newer sets’ prices will almost certainly have dropped a little deeper. This usually happens in November, around Black Friday.

Until then, I strongly suggest looking at the much cheaper Sony Bravia 8 II. It represents significantly better value right now.

MORE:

These are the best OLED TVs we have tested

We rank the best 55-inch TVs

Check out our Prime Day 2026 home cinema deals live hub

Here at What Hi-Fi?, we are often sharing our opinions to make sure you buy the best hi-fi and home cinema equipment for your needs.

But we’re always interested in what you, the readers, are choosing to give precious space to on the shelves and stands of your beloved homes.

• View all the Prime Day deals on Amazon

So it has been gratifying to see one of our recent recommendations climbing the charts of Amazon’s best-selling TVs – namely the TCL Q6C, now discounted to £529 at Amazon as one of the many Prime Day deals.

And while I am pleased, I’m definitely not surprised. The UK public clearly knows a good deal when they see one – not only is this a new lowest price on an already great value TV, but it’s also one of, if not the, top budget choice for playing a little game called GTA 6.

So what makes the TCL Q6C such great value? The headline is that you get a 65-inch TV with Quantum Dot colours and a sophisticated Mini-LED backlight system with local dimming for only £529.

This is technology we usually see in TVs that cost far more than this, resulting in a picture far more sophisticated than you might expect at the price.

We were particularly impressed by the TV’s contrast and black-level performance. Dark scenes look surprisingly deep and convincing – more so than some far more expensive TVs – while bright HDR highlights have real punch.

“Colours impress, too,” our TCL Q6C review reads. “There’s more vibrancy and lustre on tap than we usually see with such affordable TVs, yet at the same time, in most presets, the impressive vibrancy doesn’t look forced or unnatural.

“Skin tones look believable, there’s practically zero HDR colour striping, and subtle shading differences are rendered with enough finesse to ensure that even the most colourful images feel three-dimensional and realistic.”

Gamers are exceptionally well catered for when GTA 6 arrives this November. We still await the specification for Rockstar’s long-awaited game, but the Q6C supports 4K/144Hz (including the current console cap of 4K/120Hz) gaming on its two HDMI 2.1 sockets, as well as VRR and low input lag.

There are plenty of extra features to enhance your trip to Leonida, with a gaming menu that can add a superimposed crosshair, magnify the minimap or enhance shadow details to make enemies easier to see. The Q6C also comes with support for Superwide aspect ratios, should GTA 6 support them once it finally comes to PC.

The Q6C’s sound is also better than that of most, if not all, other TVs in its price class – but it would still be improved vastly by a soundbar. Our best budget soundbars guide can help there.

Our TV & AV editor has declared the TCL Q6C to be the best cheap 65-inch TV deal in the Prime Day sales, and the public seems to agree, going by Amazon’s sales charts. See what all the hype is about with the TCL Q6C for £529 at Amazon.

Or if your budget stretches a little further, consider these alternatives:

MORE:

Find the best Amazon Prime Day home cinema deals here

Check out our picks for the best gaming TVs

As well as the best Dolby Atmos soundbars

If you’re looking for a new OLED TV over Prime Day, you will be pleased to learn that the five-star LG C6 we christened “the firm’s finest step-down model to date” mere weeks ago has had its price slashed.

Right now you can grab a 55-inch LG C6 for £1427.98 at Amazon. That is a solid £371.02 saving on the TV’s launch price.

But, before you go rushing to grab one, I’d urge you to check out the even better deal I have spotted on the older LG C5. You can pick one up on Amazon for £906.09. That’s a solid £993.91 saving on its launch RRP and the best price we have seen for it.

Why pick the LG C5 when the C6 offers a performance upgrade? It’s a good question, especially when our reviewers reported:

“[The LG C6] is a big upgrade by C-series standards. We don’t typically get too excited about processor upgrades, but the Alpha 11 Gen 3 has forced a brighter and richer performance out of the same OLED EX panel technology, and improved upscaling and shading subtlety. The extra brightness and richness have benefits across the picture, resulting in a more enticing, dynamic and three-dimensional delivery.”

The answer comes down to another key metric we always factor into our buying advice: value for money.

Yes, the C6 offers improvements on the C5. But, having run the two head to head in our test rooms, we don’t think they currently justify the difference in price. £423 is a lot of money, especially during a cost of living crisis. Even if you do have the spare cash, we can think of a better investment that will fix both TVs’ biggest weakness: their middling audio.

Neither set offers good enough audio quality for a truly immersive home cinema experience. So, even if you do have the cash to buy the C6 right now, we still recommend investing in the LG C5 and then using the money you have saved to buy a decent Dolby Atmos soundbar.

If you pull the trigger now, the five-star Sony Bravia Theatre System 6 featured in our best Dolby Atmos soundbars guide is selling for £399 at Amazon (save £150) right now. It will match wonderfully with the LG C5.

That price will even leave you with enough cash to invest in a cold pint, or iced coffee, to help get through the heatwave…

MORE:

These are the best OLED TVs we have reviewed

Check out our Prime Day 2026 home cinema deals live hub

Our picks of the best 55-inch TVs

If you want a satisfyingly cinematic or sporting experience at home, there really is no substitute for screen size.

The good news is that a big TV needn't cost big money. These days, 65-inch TVs go for much less money than you might imagine, and if you wait for a big sales event, your cash can go even further.

And it just so happens that we're right in the middle of a big sales event – Amazon Prime Day – and I've sifted through all of the deals to find three super-cheap 65-inch TVs that I can recommend as great buys.

• View all the Prime Day deals on Amazon

What do I know about it? I'm so glad you asked!

I've been testing TVs for almost 20 years now, so I know the good from the bad (and the ugly, for that matter). I've also been personally involved in every What Hi-Fi? TV review in probably the last 10 years – and that includes the reviews of the three models I'm recommending here.

Happy with those credentials? Excellent! Here are my three picks, ranked in order of quality.

1. TCL Q6C

Deal price UK: £529 at Amazon
Deal price US: n/a

If you're looking for the best-value 65-inch TV in the Prime Day sales, this is the one I'd buy.

The TCL Q6C impressed us so much in testing that we awarded it five stars and described it as "an absolute steal". That's high praise for any TV, but it's especially impressive when you're talking about a 65-inch set that's currently selling for well under £600.

What makes the Q6C stand out is that it brings technologies normally associated with much more expensive TVs down into the budget category. It uses a Mini LED backlight with local dimming, alongside Quantum Dot colour technology, and the result is a picture that's far more sophisticated than the price suggests.

In our review, we were particularly impressed by the TV's contrast and black-level performance. Dark scenes look surprisingly deep and convincing, while bright HDR highlights have real punch.

Colours are another strong point, delivering plenty of vibrancy and richness without tipping into the sort of exaggerated look that often plagues cheaper TVs.

It's also an excellent option for sport and gaming. Motion is handled confidently, helping fast-moving action stay clear and composed, while gamers get features such as 4K/144Hz support, VRR and low input lag.

No TV at this price is perfect, of course. The sound is merely decent rather than exceptional (something that can be rectified with one of the best budget soundbars), and you'll get the best results by spending a little time tweaking the picture settings. But those are minor caveats when the overall performance is this strong.

Simply put, if your budget stretches to the TCL Q6C, it's the best cheap 65-inch TV I've seen in the Prime Day sales.

2. Amazon Ember QLED

Deal price UK: £600 at Amazon
Deal price US: $710 at Amazon

The TCL Q6C is my top pick, but the Amazon Ember QLED isn't far behind, given its current Prime Day price.

In fact, one of my colleagues recently described the deal on this TV as "impossible to ignore", and it's easy to see why. Amazon has cut the price dramatically, turning what was already a solid mid-range TV into one of the most tempting bargains in the sales.

The Ember QLED is a significant step forward from Amazon's previous QLED efforts. It features a full-array backlight with 160 dimming zones and a panel that's considerably brighter than its predecessor, resulting in a picture that's sharper, punchier and more three-dimensional than you might expect at this sort of money.

During testing, we were particularly impressed by its detail levels and colour performance. Images look crisp and vibrant, while upscaling of lower-quality content is handled well enough that everyday broadcast TV remains enjoyable.

The TV also supports every major HDR format, including Dolby Vision IQ and HDR10+ Adaptive, so you're covered regardless of which streaming service you use.

Another advantage over many budget rivals is the sound. Built-in TV audio is rarely worth talking about, but the Ember QLED produces a fuller, clearer and more spacious presentation than most affordable sets manage.

Why isn't it above the TCL? Primarily because the Q6C's Mini LED backlight delivers superior black levels, contrast and gaming performance. The Amazon also tops out at 60Hz, making it less appealing to serious gamers.

Still, if you're heavily invested in the Amazon ecosystem or simply want a big, capable and easy-to-use 65-inch TV for as little money as possible, the Ember QLED is an excellent Prime Day buy.

3. Samsung U8000F

Deal price UK: £367 at Amazon
Deal price US: $400 at Samsung

The Samsung U8000F is the TV I recommend if your budget is as tight as possible.

At £367/$400 during Prime Day, it's substantially cheaper than both the TCL Q6C and Amazon Ember QLED, and that price difference is impossible to ignore. In fact, it's one of the least expensive big-brand 65-inch models you can buy.

Of course, some compromises are inevitable at this sort of money. Unlike the TCL and Amazon models above, the U8000F doesn't have a Mini LED or full-array backlight, and its picture isn't as bright or as impactful when displaying HDR content. Black levels are also less convincing, meaning movie nights won't have quite the same cinematic punch.

That said, Samsung has done a commendable job with the fundamentals. In our testing, we found the U8000F delivered a balanced, natural picture that avoids many of the exaggerated traits often seen on budget TVs. Colours are pleasingly authentic, detail levels are respectable, and standard-definition and HD content are handled particularly well.

Samsung's excellent Tizen smart platform is another big plus. It's packed with streaming apps, easy to navigate and generally feels more polished than many rival smart TV systems.

The biggest reason to choose the U8000F over the TVs above is simple: value. While the TCL Q6C is undoubtedly the better performer and the Ember QLED offers a more advanced specification, both cost considerably more. If spending £500-£600 on a TV still feels like a stretch, the Samsung gives you a huge screen from a trusted brand for comfortably under £400.

No, it's not the best TV in this list. But when price becomes the priority, the U8000F makes a very strong case for itself.

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Looking for a big new TV for Amazon Prime Day? Then I've got you covered.

65 inches is rapidly becoming the new standard TV size, offering a cinematic size without overwhelming your living room (or your eyeballs).

A 65-inch size has also become much more affordable over the years – now more than ever, with Prime Day in full swing.

• Shop the whole Amazon Prime Day sale

I've handpicked the highlights from the summer sales event, including several What Hi-Fi? favourites and even an Award winner or two. There's a bit of everything here, from great-value Mini LEDs to flagship OLEDs, but all are excellent TVs sure to enhance your living room.

These are all TVs that have been tried and tested here at What Hi-Fi?, and every set below has been awarded the full five stars. I'll go into more detail about why we like them so much below, with links to our in-depth reviews.

For now, though, let's get to the deals:

The TCL QM7K won a What Hi-Fi? Award at our most recent ceremony, partially for offering far more than it had any right to for the price. A Mini LED screen with 1008 dimming zones, Quantum Dot colour and a claimed 2600 nits of brightness are just some of the features you'll enjoy, now with $750 off.

The LG C5 is another What Hi-Fi? Award winner, taking home not one, not two, but three gongs – including best gaming TV, so it's an ideal choice for GTA 6. Whatever you use the C5 for, it will deliver a superbly detailed, contrast-rich picture, and it is the best value OLED in the Prime Day sales right now.

The TCL QM8K is a step-up model from its QM7K sibling, offering more dimming zones for better contrast control and a higher claimed brightness of 4500 nits. Combining brightness and punch with refinement and naturalism, it's a stunning TV that's even better value now that it's under $1,000.

We were recently bowled over by the new Samsung S99H, but last year's Samsung S95F is now available at an excellent discount. The five-star stunner boasts a stunningly bright, vibrant and sharp picture, four HDMI 2.1 sockets for gaming and one of the best-looking designs on the market.

The Sony Bravia 8 II is our reigning TV Product of the Year, and with good reason. Cinephiles in particular will love the stunning, authentic picture quality, but it's also one of the best-sounding OLEDs available and our go-to benchmark for testing TVs.

The Sony Bravia 8 is a tad older than the other TVs on this list, but still an excellent buy and now with a whopping 43% discount. Our 2024 TV Product of the Year, the Bravia 8 offers a balanced, immersive picture, good audio by TV standards and Sony's typically great motion handling.

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Check out the best TVs we have reviewed

And here are the five best OLED TVs

On Monday, I wrote about how tempted I was to buy the 42-inch LG C5, which had dropped to a record-low £649.

I already own what I consider to be the best OLED TV available – the awesome Sony Bravia 8 II – but, at that price, the C5 was well worth buying for use in my spare room, where it could perform gaming and work monitor duties, as well as the odd streaming binge.

But yesterday, I updated that story to point out that the price for the 42-inch had dropped to £623. The previous price that I had thought was unbeatable had been beaten.

And now, would you believe, it's been beaten again: the 42-inch LG C5 is down to just £611 at Amazon.

That's a nuts price for a TV this good.

At £611 from Amazon, the 42-inch LG C5 is one of those deals that feels almost too good to be true.

In our five-star review, we praised its wonderfully balanced OLED picture, excellent motion handling, natural colours and superb contrast, all of which combine to deliver a brilliantly engaging and authentic viewing experience.

It's also among the most comprehensively specified gaming TVs available, with four full-bandwidth HDMI 2.1 sockets supporting 4K/144Hz, VRR, ALLM and Dolby Vision gaming.

The sound is fairly ordinary, but that's a common weakness among TVs at any price and one that's easily fixed with one of the best budget soundbars.

Everything else about the C5 feels premium, making this deal particularly impressive. At £611, you're getting a TV that performs like a flagship for little more than the price of many mid-range rivals.

MORE:

Here are all the best TVs you can buy right now

And here are all of the best Amazon Prime Day TV deals

Prime Day 2026 is finally here, and while it’s set to last a whole week, Amazon’s kicked the event off with a bang, offering a solid saving on one of the best Mini LED TVs money can buy.

You can grab the 55-inch Sony Bravia 7 Mini LED TV for £1099 at Amazon right now. That’s a £400 saving on its regular price and the cheapest we’ve ever seen it retail for.

And if, for whatever reason, you are dead against getting an OLED TV as your next set, it is a fantastic saving on a TV we openly describe as “a marvel”.

But, there is one issue, stopping us from wholly recommending it: you can get a Sony Bravia 8 OLED for only £100 more.

There are reasons you may want to pick the Bravia 7 over its OLED sibling – chief of which is its higher peak brightness, which makes it better if you plan to use it in a very bright room.

But for serious movie fans, the Bravia 8’s OLED panel makes it a better option for one key reason: its ability to deliver perfect blacks.

Yes, the Bravia 7 is very good by LCD standards, but it's still a backlit TV, which, as we’ve said many times before, means it can’t match an OLED's perfect black level. Put them head-to-head and the Bravia 8’s perfect blacks are immediately apparent and convey an added depth and level of contrast.

This isn’t a dig against the Bravia 7 specifically; it’s just a constant theme we’ve experienced when comparing Mini LED sets to OLEDs. But it’s especially true with the Bravia 8, which, despite coming out two years ago, remains a top performer in its class.

Highlights include wonderfully accurate colours and a general focus on consistency that helps it deliver a truly immersive home cinema experience. And that’s why, unless you really don’t want an OLED, we’d still recommend it over its Mini LED sibling.

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Prime Day 2026 Home Cinema Deals Live: all the top discounts our experts have spotted

These are the best TVs we've fully reviewed

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We all love a bargain, which is why many of you may be looking for a stellar Prime Day deal on an LG C5.

And why not? The 42-inch LG C5, 48-inch LG C5 and 55-inch LG C5 all earned five-star ratings. The range also picked up not one, but three trophies during our latest What Hi-Fi? Awards.

And, while it has since been replaced by the five-star LG C6, having tested the two head-to-head in our viewing rooms, we can confirm the older C5 remains a very competitive performer and a valid option for any movie fan – especially when discounted.

At first glance, this is especially true right now, with pretty much every size of the LG C5 currently discounted. You can see a quick Cliff Notes of the best early Prime Day deals we’ve spotted on each below.

• Get the 42-inch LG C5 for £649 at Richer Sounds (save £750).
• Get the 48-inch LG C5 down to £759 at Richer Sounds (save £650)
• Get the 55-inch LG C5 down to £989 at Richer Sounds (save £910)
• Get the 65-inch LG C5 down to £1299 at Richer Sounds (save £1400)
• Get the 83-inch LG C5 down to £3052 at Richer Sounds (save £2480)

So, it’s a no-brainer, right? Time to click that magic checkout button and treat yourself to a shiny new OLED?

It would be all too easy to say yes, as those are solid prices on very good TVs. In fact, the 83-inch LG C5 deal is the best price we’ve seen on the giant OLED.

But, if you want my advice, I’d not pull the trigger yet, as I think the C5 will go down in price even further during Prime Day.

There are two simple reasons why. First, because while those are very good prices, outside of the 83-inch deal, we’ve seen all the other sizes slightly cheaper in the past. Not always by much, but £50 saved is a big deal for a lot of us right now, given the current cost of living crisis.

Second, because Prime Day tends to bring particularly impressive deals on C-series sets. Last year, we saw prices for the older C4 hit record lows across multiple sizes during Prime Day, and my instincts tell me the same will happen for the C5 this year.

Which is why, with Prime Day not even officially started, my advice right now is to wait and see what the actual event brings to the table. After all, you only have a few more hours to wait…

MORE:

Check out our Prime Day Home Cinema Deals Live Hub

We rank the best OLED TVs

Our picks of the best TVs money can buy

If you need a good TV, but are tight on cash, then there’s only one TV deal I’d recommend right now.

Specifically, Argos's current deal on the TCL C6KS. The deal lets you grab the Award-winning 50-inch TCL C6KS for £343 (save 20 per cent) when you use the TCLTV20 discount code at checkout.

Why this TV in particular, especially with Prime Day about to start at the stroke of midnight? Because it’s the best cheap TV money can buy, even at full price.

Offering a Mini LED panel, the set delivers the best performance we’ve experienced on a TV at its price. Delivering atypically high, but controlled peak and operating brightness levels, solid HDR support and a nicely balanced picture that punches well above its weight, you won’t find better set this cheap.

That’s why the TCL C6KS earned a five-star rating when we tested it and then went on to win the best budget 48-50in TV trophy at the 2025 What Hi-Fi? Awards.

It’s also why, even now, we stand by our verdict: “TCL’s latest ultra-affordable TV is even better than its specs suggest and fixes pretty much everything that was wrong with its predecessor. The price seems like it must be too good to be true – but it isn’t.”

Our only word of warning is that, as is always the case at this end of the market, there are some compromises. For gamers, its framerate is capped at 60Hz, so you won’t be able to run a current-generation games console or PC at full speed.

There is also some minor motion blur during particularly animated scenes. And finally, again, like all TVs at this price, its speakers are middling. You should budget for a soundbar if you don’t already have one, as a result. We’d recommend the Sony HT-SF150 / HT-S100F featured as the top budget option in our best soundbars guide, if you don’t currently have one.

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Prime Day 2026 Home Cinema Deals LIVE: all the top savings recommended by our experts

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Prime Day 2026 doesn’t technically start until midnight, but that hasn’t stopped retailers from dropping a load of awesome early OLED TV deals.

And of that list, one in particular stands out; the first significant saving we’ve spotted on the five-star Samsung S99H.

That’s right, despite it just launching and receiving a glowing review from our experts mere weeks ago, Richer Sounds has already cut a significant wedge off the 55-inch S99H’s asking price.

You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout.

But the savings don't stop there. You can then save a further £250 by claiming cashback from Samsung. That lets you get a latest generation, flagship QD-OLED for £1899, which is undoubtedly a tempting proposition.

If you’ve read our S99H review, then you’ll likely at the very least be tempted to snap one up – and we get why. As our experts said in our review:

“With a stunning, contrast-rich picture, improved sound system and a feature set that blows most other TVs out of the water, the S99H is the flagship OLED to beat for 2026.”

And if you want the best new OLED TV currently available, and don’t mind paying for it, then this deal is easy to recommend.

But, for those not 100 per cent committed to buying the latest hardware, there is one minor fly in the ointment. Specifically, the Award-winning, 55-inch Sony Bravia 8 II is also currently discounted.

Head to Richer Sounds and you can grab our 2025 Product of the Year winner for £1699. Yes, that’s not the best price ever on the set, but it’s a solid saving on its £2499 launch price. It also makes it slightly cheaper than the Samsung.

Samsung’s latest flagship OLED TV is better in some ways. Running the two sets head-to-head this year, the S99H is a smidgeon brighter and offers minor upgrades in some of the areas we are about. But it is still a very close race between the two.

Which is why we currently think the Bravia 8 II is better value for most people. Only serious performance chasers who insist on only buying the latest hardware will be better off spending that much extra for the S99H.

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Get all of our experts' recommendations in real-time with our Prime Day 2026 home cinema deals live hub!

These are the best OLED TVs we've reviewed

We rank the best TVs money can buy

I am a very lucky guy: the best TV I've ever tested (and I've been reviewing TVs for 19 years) is also now the TV I use at home.

That TV is the Sony Bravia 8 II, and it really is as awesome to live with as I had expected.

• View all the Prime Day deals

Why, then, am I eyeing up another TV in the Amazon Prime Day sales?

Two reasons: I'd love to add an OLED to my spare room for gaming, and this deal is just too exceptional to pass up.

£623 at Amazon is just unbelievable for a TV this good, and it takes it from a super-premium option that would have to be your main TV, to a good price to pay for a second room TV.

My plan for this 42-inch OLED is to use it as a gaming TV and a monitor for work.

Its gaming specs are impeccable: four HDMI 2.1 sockets that all fully support 4K/144Hz, 4K/120Hz, VRR and ALLM; a superbly implemented HGIG mode for super-accurate HDR in games; and a Dolby Vision gaming mode.

It's great as a monitor, too, with neat, user-created software available that enables monitor-style features such as auto-wake.

Even if you've no interest in gaming or productivity, though, the 42-inch C5 is awesome for TV shows and movies, with a really balanced and authentic performance that makes full use of OLED's perfect blacks and pixel-level contrast control.

Other than the limp sound (which I recommend solving with one of the best budget soundbars), this TV is great at everything it does, and I think it's just irresistible at this price.

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Here are all the best TVs you can buy right now

And here are all of the best Amazon Prime Day TV deals

Unless you're living under a particularly isolated rock, you'll know that the World Cup is currently causing a global outbreak of football fever.

That’s certainly the case in my household. My housemates are footy enthusiasts who demand that we tune in for all of the matches that are being played at "sensible" times – thankfully, that hasn't included those 2 AM kickoffs as of yet.

This means my TV and Sky Stream box have been working overtime, a trend I expect to continue for the rest of the tournament. But there's an unexpected joy to owning a top-notch TV (in my case, a Sony OLED): my friends suddenly care about picture quality

Usually, I'm met with eye rolls when I bring up resolutions and HDR formats, but the World Cup has miraculously changed all of that. As soon as I switch the TV on, I'm reminded to "put it on BBC iPlayer because it's showing the matches in 4K". This, of course, doesn't apply to the games shown on ITV.

I happily oblige for most games, and for the most part, I've been pretty impressed by the 4K streams from BBC iPlayer. Generally speaking, the games have looked really sharp, and colours pop nicely.

In fact, I'm watching the Czechia vs. South Africa game in 4K as I type this, and visually, it's an absolute treat.

Why, then, will I absolutely refuse to watch any of the England games in 4K? I'm so glad you asked.

The problem is the broadcast delay.

BBC iPlayer reportedly has a delay of around 30 to 40 seconds, while Sky Stream has a similar 35 to 40-second delay compared to Freeview's 8 to 10-second delay (these figures tally with some real-world testing we've just done for this feature on World Cup broadcast lag, by the way).

In real-world terms, this led to a few goal spoilers during the recent England vs. Croatia match, thanks to cheering from my surrounding neighbours before the goals even registered on my TV.

There is, thankfully, a solution. Sky has implemented three new "Real Time" channels in tandem with the World Cup.

These new versions of BBC One HD, ITV1 HD, and ITV4 HD reportedly slash latency by 22 seconds – not perfect, but much closer to Freeview.

However, Sky seems to have been fairly modest with that figure; our testing found that the latency compared to Freeview could drop to as low as five seconds

The tradeoff, of course, is resolution. These channels are capped at regular HD, and you can feel the drop after watching in 4K on iPlayer. Even so, it's a compromise I'm willing to make for England's game on Tuesday.

Thankfully, when I quizzed my housemate on whether he's willing to drop 4K to avoid spoilers, he also felt that the loss of visual fidelity was worth the tradeoff.

While sacrificing 4K in this instance is a shame, I'm ultimately chalking this up as a worthwhile learning experience. My flatmates now appreciate 4K more than ever before; now I just need to expose them to the wonders of 4K Blu-ray...

MORE:

Buying a new TV for the World Cup? Here are the features to look out for

Check out our picks for the best TVs

As well as our full Sky Stream review

I’m obsessed with broadcast delays (no, I’m not much fun at parties).

It all stems from Euro 2020, when my insistence on watching every match in 4K via BBC iPlayer resulted in several goals being spoiled by cheers from my neighbours and the revellers at a pub down the road.

Since then, I've prioritised low latency over outright picture quality when choosing how to watch major sporting events.

But I'd never actually tested the accepted wisdom around broadcast delays. So, with Sky launching its new Real Time feature for Sky Glass and Sky Stream, I decided it was time to find out which viewing method is actually fastest.

So, there I was, on a sweaty Thursday evening, setting up a second TV in my living room so that I could compare different broadcast options during the Czechia v South Africa match.

I needed to remove as many variables as possible, of course, so my two TVs needed to be identical. I therefore borrowed a 65-inch Sony Bravia 8 II OLED to match the one currently in situ in my lounge.

After ensuring that both TVs were running the same software and had the same picture settings, I plugged my now rarely used aerial into the ‘new’ TV (the one on the right in all of the photos sprinkled throughout this piece) and set about comparing that with the alternatives at my disposal.

This is what I discovered.

Freeview (aerial) vs BBC iPlayer

Before I get started, it’s worth noting that everything is delayed.

It simply takes time for anything that's filmed live to make it through all of the broadcast equipment, be encoded and transmitted, travel to and from satellites in space or through underground fibre-optic cables, and finally be decoded and displayed by your TV.

It’s commonly accepted, though, that watching the signals received by your aerial via a Freeview tuner is the least delayed option available. The BBC itself says that it takes 7-8 seconds for something happening live to reach your TV via this method.

So, how much slower was iPlayer than the TV playing Freeview? A hefty 23 seconds. That’s plenty of time for a goal to be spoiled by cheers from the neighbours.

Interestingly, I found no meaningful difference between BBC iPlayer's HD and UHD streams. If you're watching via iPlayer anyway, choosing the 4K feed doesn't appear to add any extra delay.

I also tested the iPlayer app on several devices – the Bravia 8 II itself, a Sky Stream box, and an Apple TV 4K – and the result was always 23 seconds, there or thereabouts.

It’s worth remembering that BBC iPlayer is the only way to watch the World Cup in 4K, and the feeds look terrific, but when immediacy matters, such as when England are playing, foregoing pixels for promptness is the sensible way to go.

Sky Stream/Glass

Time for Sky Stream, and the good news is that this was indeed quicker than BBC iPlayer. The bad news? It was still around 18 seconds behind Freeview.

That’s better, of course, but still more than enough time for a goal to be spoiled.

But, as I mentioned earlier, Sky has a special feature up its sleeve for dealing with this…

Sky Real Time

That feature is Real Time, which is designed to massively reduce the amount of lag experienced during big sporting events.

Sky has rolled Real Time out just in time for the World Cup, and it’s available on the BBC HD, ITV1 HD and ITV4 HD.

It’s worth noting that it’s not turned on by default. Once you tune in to one of the channels mentioned above during a World Cup match, you then need to click the ‘Real Time’ button that appears on the screen. Do that, and you’ll be switched to a special ‘RT’ version of the channel.

So, how much faster is Real Time? A whopping 13 seconds faster than standard Sky Stream, which makes it just five seconds slower than the Freeview tuner.

That’s close enough, I think, to rarely be an issue.

Conclusions, caveats and Sky Q

You’ve probably spotted that there’s a significant absentee from my testing, Sky Q, and there’s an easy explanation for that – I no longer have a satellite dish.

However, Sky has previously told me that Real Time brings Sky Stream/Glass to within three seconds of Sky Q, and the results of my testing certainly suggest that's plausible.

It’s also worth noting that there are plenty of variables that mean your results might vary slightly from mine. Aerial connections and Freeview tuners are remarkably consistent, but network conditions are not. Broadband speeds, router performance, wi-fi quality and even the streaming device itself can all affect how quickly a live stream reaches your screen.

Still, if you want to see how all of these various viewing methods compared, delay-wise, for me, here’s a little graph I whipped up:

Broadcast / reception delay

Here's how long, in seconds, it takes each broadcast type to show you a goal that's just been scored

Delay

Live

0

Freeview (aerial)

8

Sky Q (satellite)

10

Sky Glass/Stream with Real Time

13

Sky Glass/Stream without Real Time

26

BBC iPlayer

31

010203040

Delay Data

Product	Value
Live	0
Freeview (aerial)	8
Sky Q (satellite)	10
Sky Glass/Stream with Real Time	13
Sky Glass/Stream without Real Time	26
BBC iPlayer	31

This is according to my testing – bear in mind that your mileage may vary.

So, is Sky Real Time the saviour of sports fans tired of hearing celebrations before they see the goal?

Not quite. My tests suggest that a good old-fashioned aerial is still the quickest way to watch live TV, and Sky Q via satellite probably remains a touch faster too.

But Sky's new mode narrows the gap dramatically. Instead of lagging tens of seconds behind the live action, Sky Stream and Sky Glass are now close enough to traditional broadcast TV that, in most homes, they're unlikely to be the reason a goal gets spoiled.

For years, choosing streaming TV meant accepting that everyone else would see the goal first. Thanks to Real Time, that trade-off is finally starting to disappear.

Watch the World Cup from anywhere

If you're abroad during the World Cup and struggling to access your usual streaming services, you can always use a VPN (where terms allow).

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We’re a week into the World Cup, and England fans already have a reason to celebrate as the competition heats up to see which nation will hold up the iconic golden trophy.

This deserves to be seen on an Award-winning screen, of course – and the TCL C7K already has a trophy of its own. The Mini LED picked up our gong for the best budget 55-77in TV at our 2025 Awards, offering value that similarly priced rivals just could not beat.

And now that value has just got even better. The 65-inch TCL C7K is now on sale for £719 at Richer Sounds, the best price we’ve seen yet.

Just use the code TCL10PERCENT to unlock this new lowest price!

TCL has been on a roll recently with its excellent value TVs. And the C7K is so jam-packed with features for the price that it’s our performance-per-pound pick.

The 65-inch model boasts a Mini LED screen with 1008 independent dimming zones, Quantum Dot colours and a claimed 2600 nits of brightness. That’s flagship-level features for a lower mid-range price.

The C7K also includes TCL’s innovative new ‘Halo Control’ technology to deliver better dark-scene consistency and reduce pesky light halos.

All of which builds to a picture that punches well above its weight. As our TCL C7K review reads: “In its Standard picture preset, colours across a huge spectrum look radiantly beautiful, combining vivid intensity with a level of blend and tone subtlety that feels too good to be true on a TV as affordable as this.”

Gaming support is rich too, especially for this price. Two of its four HDMI sockets meet the HDMI 2.1 specification for high frame-rate gaming with support for 4K/144 Hz, VRR and ALLM. There is also a Dolby Vision game mode and support for a whopping 288Hz (though only at HD resolution).

All the HDR bases are covered with all four formats on board: HLG, HDR10, HDR10+ and Dolby Vision.

World Cup viewing is sorted thanks to Google TV, which includes all the UK’s main catch-up TV services as well as the big international streamers. Bear in mind that Freeview Play and Freely are missing, however.

The Bang & Olufsen speakers support Dolby Atmos and DTS: X, and the sound is clean and detailed in the midrange and treble. We would like more punch in the low-end, but it’s still a very commendable sound for the price.

Even at full price, the TCL C7K was phenomenal value with more features than we would have any right to expect at this level. If you’re after a last-minute TV for the World Cup, you’ll have no regrets about the TCL C7K for £719 at Richer Sounds.

MORE:

Read our full 65-inch TCL C7K review

Check out the best TVs: flagship OLEDs and budget Mini LED sets tried and tested

And the best OLED TV: five incredible sets for serious movie fans reviewed by our experts

It has been just shy of a year since HDMI 2.2 was announced, and now we have our first real piece of evidence that we could see TVs equipped with the new connectivity upgrade as soon as next year.

The successor to HDMI 2.1 introduces a wide range of upgrades, including support for 8K at 60Hz and 4K at up to 240Hz.

It does this by expanding bandwidth support to up to 96Gbps – that is, double the 48Gbps bandwidth of HDMI 2.1. It should be noted that there are actually three versions of HDMI 2.2, including a 64 Gbps tier and an 80 Gbps tier.

It’s currently unclear if these lower tiers will support the same functionality as the 96Gbps version.

While it has been rather quiet on the HDMI 2.2 front since we reported on its announcement, it seems as though the tech is primed to launch next year, and 2027 TVs could be the first to sport the new port.

Charbax of ARMdevices.net (via FlatPanelsHD) reports that “the latency indication protocol is already appearing in certified products, while chip manufacturers are sampling FRL-2 (Fixed Rate Link 2) silicon this year in anticipation of 96 Gbps hardware releases next year.”

During a press briefing held by the CEO and president of the HDMI Licensing Administrator, Rob Tobias, it was also confirmed that “we should start to see some 96, or up to 96Gbps HDMI 2.2 products next year”, and that upgraded cables that will support the higher bandwidth cables should be launching “in this quarter, or next quarter”.

The types of devices that will sport HDMI 2.2 connectivity next year haven’t been confirmed yet, though we would be surprised if high-end TVs weren’t prioritised. We could also see it come to AV receivers, projectors and games consoles.

In some ways, it feels as though 2026 has been a milestone year for HDMI 2.1, as more TV companies than ever before are supporting four full-bandwidth sockets on their TVs.

Hisense and Philips both feature TVs with four HDMI 2.1 sockets on their TVs this year, while Samsung and LG have offered this functionality for roughly nine years.

Only time will tell whether these manufacturers will go all-in on HDMI 2.2 in the same way, or if some companies will continue to play catch-up by offering only a select number of high-bandwidth ports on their 2027 TVs.

MORE:

Everything you need to know about HDMI 2.2

Check out our picks for the best gaming TVs

Read our full LG C6 65-inch OLED TV review

Prime Day is no longer just a day these days, with the event slowly growing to span four days with several early deals to boot.

However, Amazon have pulled out all the stops for this early discount. There's still nearly a week until the event officially starts, but they've already slashed the price of their 65-inch Amazon Ember QLED to £600 for Prime Day members.

For context, we reviewed the new QLED at £1050 only three months ago, so that's an incredible 43 per cent drop!

It's perfect timing if you've been watching the World Cup and thinking it's time for an upgrade – at this price, the Ember QLED really is a great value TV.

There was once a time when we wondered if Amazon could make a worthwhile TV, but the e-commerce giant has proved itself capable of making compelling, affordable TVs in a rather cutthroat budget market.

The Amazon Ember QLED is one such offering. It brings several small but worthwhile improvements on the company’s previous QLED to create a solid TV.

This includes a greatly improved panel, which now features 160 dimming zones and, according to Amazon, can go 60% brighter than its first-generation QLED.

All of which adds up to an impressive picture performance. As our Amazon Ember QLED review reads: “There is a nice sense of sharpness and definition to the outline of subjects, which, when paired with the improved contrast thanks to the inclusion of double the dimming zones, creates a solid, three-dimensional effect.”

What was most surprising, however, was the amount of dark detail on offer – even more so than the Mini LED TCL we were comparing with.

The Ember QLED’s 24W speakers aren’t the most technically advanced on the market, but we were pleasantly surprised by the TV’s audio. Amazon doesn’t try to push boundaries where it lacks the capabilities, and the sound is smoother, fuller, and much nicer as a result.

The Fire TV OS is, of course, the bread and butter of this TV. It features pretty much every streaming app under the sun and has built-in Alexa functionality.

We also commend Amazon for its all-encompassing approach to HDR – HDR10, HLG, HDR10+ Adaptive and Dolby Vision IQ are all on board, which even some premium TVs lack.

Normally, we recommend the TCL C7K at this price level; it boasts a Mini LED screen with a whopping 1008 dimming zones and 120Hz support. It is currently £800, however, making the Amazon Ember QLED quite the enticing option thanks to its hefty discount.

In our review, we predicted that the Ember QLED would get a substantial reduction come Prime Day that would make the TV well worth considering. Well, the time has finally come – the QLED is now a huge £450 off at Amazon.

MORE:

Also consider the TCL C6KS

Read our Amazon Fire TV Omni Mini LED review

Our pick of the best TVs for every budget

Light the beacons! Sound the horns! Yes, yet another Prime Day is upon us.

No, you're not imagining things; Amazon's sale event, which is really stretching the definition of 'day', is a month earlier this year, with the deals officially kicking off on 23rd June.

Usually, we'd encourage anyone making a large purchase, such as a TV, to wait until an sales event like Prime Day. Things are a little different this year, thanks to a little thing known as the FIFA World Cup.

So will the Prime Day TV deals be worth the wait? Let's take a look...

Should you buy a new TV now?

It might be quite tempting to jump the gun and buy a TV now, as there are already several excellent deals available.

Retailers and manufacturers have been making the most of the boom in demand for TVs for the World Cup. Highlights include the multi-Award-winning LG C5 hitting half price, the LG C6, our favourite TV of 2026, getting a £400 discount and last year's Product of the Year winner, the Sony Bravia 8 II, receiving a nice £800 saving.

Simply put, this has been the best time of the year so far to buy a new TV. Several TVs, whether they are last year's Award-winners, brand-new 2026 OLEDs, or simply great-value offerings from the likes of TCL, have hit record lows over the last month.

It also helps that Amazon has already started offering TV discounts as early Prime Day deals. The 65-inch Amazon Ember QLED, which we reviewed at £1050, is already down to an incredible £600 for Prime customers.

There is, of course, the matter of the World Cup. Especially when you factor in the time for delivery and set-up, it will likely be a few days after Prime Day before your TV is actually in your living room and match ready. If you're keen to see as much of the tournament as possible on the World Cup on a big, shiny new TV, then there's nothing wrong with getting an order in now.

Should buy a new TV on Prime Day?

While yes, there are some great deals now, the smart money is to wait until Prime Day next week.

It's quite likely that any new drops will be small, and perhaps rare outside of Amazon's own TV range, but if you're after the absolutely best deal possible then it's best to see how things play out next week. After all, it's truly a terrible feeling to buy a new TV and find it £200 cheaper the next week!

A TV is for life, not just for the World Cup, so it's entirely possible that a better TV might fall within your budget and serve you well for several years to come.

Several other retailers, such as Richer Sounds and Currys, will likely be running Prime Day rivalling sales too, increasing the chances of seeing further TV discounts next week.

Our advice? Do your research now, narrow down the models you're interested in and keep an eye on the prices heading into Prime Day. That way, when the big day does arrive, you'll know immediately if you see a discount worth buying.

Our best TV guide has expert recommendations for TVs of every size and budget, or if you're buying especially for the World Cup, then these are the features to look out for. We will be hunting for deals over the entire Prime Day week and sharing them on the site, too, so make sure to keep an eye out for those.

Whenever you decide to buy a TV, though, happy shopping!

MORE:

Ready for the World Cup? These are the 3 projectors you should consider

The best World Cup songs to test your system

World Cup 2026: these are the 5 best headphones – wired and wireless – for keeping up with the football

Sony has added Direct Connect support to more of its TVs, including multiple Award-winning OLED sets.

The Japanese AV brand originally launched its Direct Connect feature with its duo of new True RGB TVs, the Bravia 9 II and Bravia 7 II.

The feature lets users connect a pair of the brand's latest Rear 9 or Rear 8 surround speakers and a compatible subwoofer directly to their TV. Compatible subwoofer models include the Sub 7, Sub 8 or Sub 9

The feature uses the TV's speakers as the centre, left and right channels, with the connected speakers providing surround sound and low-end support.

While it launched as an exclusive feature for the 2026 range, Sony has updated a selection of TVs from 2023, 2024 and 2025 to support the wireless surround sound feature. The list of included models is as follows:

• A95L (2023)
• Bravia 9 (2024)
• Bravia 8 II (2025)
• Bravia 8 (2024)
• Bravia 7 (2024)
• Bravia 5 (2025)

We're especially pleased to see the A95L featured here, as while we praised its built-in sound system in our review, we also reported: "we rather wish Sony gave you the option to add a subwoofer directly to the A95L, as that would make it even more formidable".

Job done, thanks to this update. Unfortunately, the Award-winning A80L misses the cut, as do other premium Sony sets from 2023, including the X95L and X90L.

While it may sound similar to LG's new Dolby Atmos Sound Suite range, Sony's system works slightly differently. Direct Connect does not use Dolby Atmos Flex Connect, and a maximum of two speakers and one subwoofer can be connected. LG's system allows for multiple sets of speakers to be paired directly with the TV.

Furthermore, Sony intends for users to place the speakers behind or adjacent to the listening position to create a surround sound effect, rather than using them as dedicated front left and right channels.

The update is rolling out now in Europe and the US, and it brings Sony's My Cinema interface, which collects the picture and sound features into a new-looking user interface, to the models mentioned above.

MORE:

Check out our picks for the best Sony soundbars

As well as the best OLED TVs

And read our full LG Sound Suite System review here

Can you believe that there was a time when Samsung didn’t feature a single OLED TV in its range? That all changed in 2022, when it put its spin on OLED by adding a layer of Quantum Dots and launched the excellent S95B QD-OLED TV.

Five years later, the brand is now reaping the benefits of the self-emissive panel technology. It now makes some of the finest OLED TVs around – take the five-star S95F and S90F duo from last year – and its 2026 lineup features more OLED TVs than ever before.

Of course, Samsung was never going to celebrate half a decade of OLED success without taking things up a notch, which is why it has introduced a new, rather unusual flagship model that takes inspiration from one of the brand's other most successful models.

That new flagship OLED is the S99H, a premium QD-OLED TV that oozes style and sophistication, thanks at least in part to its aesthetic similarities to the wildly successful, design-led The Frame LCD range.

Here, though, those smart good looks have been blended with the core abilities of the excellent S95F – with a generous helping of performance upgrades for good measure.

The result? A showstopping OLED TV that blends style and substance, and one that we think could dethrone the current reigning champion of our best OLED TV list: the Sony Bravia 8 II.

Price

We have the 55-inch Samsung S99H before us today, and it’s officially priced at £2499, though in true Samsung fashion, that launch pricing hasn’t stuck around for long. We’re already seeing a £100 decrease across all sizes, which puts the 65-inch version at £3199, the 77-inch model at £4199, and the 83-inch size at £5999.

Now, we need to clear something up regarding model numbers for different regions.

In the US and Australia, Samsung is calling this model the S95H. Despite the different name, it is an identical TV. In these regions, you’ll find the 55-inch S95H for $2500 / AU$3999, the 65-inch S95H for $3400 / AU$5299, the 77-inch S95H for $4500 / AU$7999, and the 83-inch S95H for $6500 / AU$9995.

That's not the end of the story, though. To confuse things even more, Samsung is selling a model under the S95H name here in the UK, too, but it’s a different TV. From what we gather, it is the same TV as the S99H, but without the metal frame-style design. In fact, it looks identical to last year’s S95F.

So, to reiterate, the S99H we're testing here is known as the S95H in the US and Australia, but that is not the same as the UK's S95H TV. Yes, we have given some constructive feedback to Samsung on all of this.

Got all that? Then let's consider the S99H's competition, which primarily comes in the form of Sony’s awesome, Award-winning Bravia 8 II, the 55-inch version of which, after around a year on sale, now costs around £1799 / $2600 / AU$3995. That makes it significantly cheaper than the S99H in the UK, but there's rough pricing parity between the two TVs in the US and Australia.

There’s also the 55-inch LG G6 to consider, which appears to be widely discounted to £1840 here in the UK, but is so far sticking to its $2500 / AU$3995 launch price in the US and Australia, respectively.

Design

We’re confident in saying that this is one of the most unusual-looking TVs to enter our AV testing room.

Samsung clearly took inspiration from its hugely popular The Frame TV when it came to designing the S99H, and while this television’s looks won’t be to everyone’s taste, we’re just pleased to see a TV company that’s willing to push the boat out when it comes to design.

The S99H features a two-layer design, with an OLED screen section mounted onto a slightly larger metal backplate, with a roughly 2cm gap between. Samsung calls this its “FloatLayer” design.

It’s hard to describe, but the effect it gives is essentially a floating OLED panel surrounded by a premium metal frame. Much like LG’s G-series, this TV is designed to be wall-mounted, and while we can’t do that in our testing room, we have seen it wall-mounted at various hands-on events leading up to launch.

In short, the S99H looks like a work of art when it's fixed to a wall, as the floating design becomes really quite striking and effective. Despite the two-layer design, the overall depth is just 2.8cm, which also helps to sell the futuristic look that Samsung is going for.

Unfortunately, the TV doesn’t look quite as suave when it’s set up in its tabletop configuration. Samsung includes two quite cheap-feeling plastic feet with the TV that feel somewhat at odds with the rest of the premium design, and the metal bezel and floating design look less convincing when it's not attached to a wall.

Samsung also includes two remotes in the box: a “traditional” button-heavy number, and a sleeker “smart” remote. The latter includes both a USB-C socket and a small solar panel on the back for easy recharging, though it’s frustratingly not backlit. Then again, neither are the remotes included with the aforementioned Sony or LG TVs, so we can’t knock Samsung too much here.

Features

Samsung’s penchant for cramming (almost) every imaginable feature into its TVs is, once again, evident with the S99H.

We’ll start with the QD-OLED display, which Samsung has managed to squeeze even more brightness out of since we last saw it on the S95F. It can now reportedly reach a whopping 2700 nits in the Movie picture mode, and as you’ll come to find out in the picture section of this review, there are plenty of instances in which we find ourselves being taken aback by how bright this TV can get.

Samsung has also improved its Glare Free coating this year, making it more effective at combating reflections and glare from ambient light. The matte display also makes artwork from Samsung’s Art Mode feature look more realistic for those who want a TV that blends into its surroundings.

In usual Samsung fashion, HDR support comes in the form of HDR10+ (including the Adaptive and Gaming versions), HDR10 and HLG, but not Dolby Vision.

Samsung's answer to Dolby Vision 2, HDR10+ Advanced, is also supported by the S99H. Unfortunately, no content is available in the new format yet, and we don't have a date for its arrival. Amazon is said to be working on adding it to Prime Video in the not too distant future, though.

Hardcore PC gamers will be pleased to learn that the S99H can handle signals right up to 4K/165Hz, as well as the console-friendly 4K/120Hz format, across all four of its HDMI 2.1 sockets. VRR, ALLM and HDR10+ Gaming are also all supported.

All of the connections are built into a side-facing nook in the rear of the TV, which is a departure from the One Connect box that has come with Samsung’s previous flagship OLED TVs.

One Connect does live on, though, and in a quite remarkable way: Samsung is offering an optional Wireless One Connect accessory, which is set to launch in July for £299 / $350 (AU price TBC).

This features four HDMI sockets, and because it connects to the S99H wirelessly, it takes the total HDMI 2.1 socket count to a staggering eight. That’s enough to support all three of the current-generation consoles, a gaming PC, a 4K Blu-ray player, a soundbar or AVR, and a streaming device, and you’d still have one spare.

The S99H also supports Dolby Atmos, both via HDMI eARC and through its built-in 4.2.2-channel 70W sound system.

Samsung offers two simplistic sound modes, Standard and Amplify, but there is also a range of Samsung-specific sound processing features based on its Vision AI platform, including Object Tracking Sound Plus, Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Sound Controller Pro; all of which are fairly self-explanatory.

Q Symphony also returns. This allows you to use the TV’s speakers in unison with those of a connected Samsung soundbar, but it should be approached with caution – we generally find that a good soundbar performs best when the less capable speakers of a TV don't get involved.

AI also steps in to help with picture processing, as Samsung has implemented its 4K AI Upscaling Pro, AI Motion Enhancer Pro and Auto HDR Remastering Pro features, alongside a Real Depth Enhancer contrast enhancement system and Colour Booster Pro.

On the subject of AI, Samsung has applied its “AI for All” mantra in swathes here, as the S99H is positively dripping in artificial intelligence, right down to the AI button on the remote.

A click of this button brings up Samsung’s Vision AI interface, which can recognise on-screen content and provide extra contextual information. This includes related content, cast information and prompts to find out more detailed information about the show or movie.

Scrolling from this page brings us to a more generalised AI interface, from which Samsung allows you to pick your preferred system. Here you can ask for recipes, generate AI wallpapers, or ask general questions. The sky is, hypothetically, the limit.

This is all made possible by the same NQ4 AI Gen3 Processor found in last year’s S95F, as well as Samsung’s Tizen OS platform. The operating system has had a fairly comprehensive refresh for 2026, with a new content bar at the top that splits your apps into categories including entertainment, gaming and art, and the operation feels generally slicker.

App coverage is mostly excellent, with a wide range of international and domestic streaming applications. Currently, the only missing app is BBC iPlayer; we’ve reached out to Samsung, which says that it expects to add iPlayer support soon.

Samsung TV Plus, which features hundreds of free over-the-internet streaming channels, is also included, and gamers are well looked after thanks to the presence of apps for services such as Xbox, Amazon Luna, and Nvidia GeForce Now.

Picture quality

It’s clear that Samsung has been working to tweak and adjust its picture processing over the years in the pursuit of achieving that final pinch of picture quality excellence, and the S99H is evidence that its work has paid off. This is Samsung’s most mature TV yet, and it’s all the better for that.

We opt for Filmmaker Mode as our preferred picture preset, albeit with a couple of tweaks to get the best performance possible: we switch Colour Temperature from its Warm 2 default to Warm 1, and turn the judder and blur reduction settings up to 1.

The resulting picture is extraordinary, and it makes any content we throw at it – from Blade Runner 2049, Civil War, Pan and Drive, to No Time To Die and The Batman – shine. We have the S99F set up next to the Award-winning Sony Bravia 8 II, and despite the tough competition, the Samsung delivers an unflinching visual feast.

Starting with the opening scene of Blade Runner 2049, we find that the S99H serves up oodles of contrast, which results in a deeply three-dimensional picture with superb highlights.

The overhead shot of the solar farm instantly draws us in, thanks to the superb detail levels mixed with the excellent sense of depth. We also approve of how the S99H handles the gloomy, bluish-grey sky, as well as the skin tones of Officer K and Sapper Morton.

In fact, the S99H makes the Sony Bravia 8 II look a bit green in our head-to-head comparison, and skin tones start to look a bit pasty, too. Sony TVs have traditionally leaned towards the cooler side when it comes to colour reproduction, even in Filmmaker Mode, but it’s interesting to see these TVs take a different approach, particularly as they use the same panel technology.

This is most evident in the scene from Pan in which the floating pirate ship enters a cavern; the Samsung runs rings around the Sony when it comes to maintaining low-light colour volume. Skin tones are noticeably warmer and more vibrant on the Samsung in this instance. That being said, the Sony is evidently better at maintaining shadow detail.

In fact, some shadow detail is lost entirely on the S99H, especially during dark sequences in moodier flicks such as Drive and The Batman. In both films, we find facial features and clothing textures occasionally succumb to darkness, while the Sony has no trouble keeping them visible.

At the other end of the spectrum, the Samsung takes the crown when it comes to delivering dazzlingly bright highlights; in fact, we’re adding the S99H to the list of TVs that we’ve had to shield our eyes from physically.

Reverting to the exceptionally bright (and critically dismal) Pan, we find the mix of punchy, concentrated highlights and rich colours stealing our attention away from the Sony entirely.

However, the more conventional-looking Civil War is the perfect test disc to highlight exactly what this TV does well. Everything from the night-time forest fire sequence to a helicopter gliding over a lake and the Charlottesville military camp looks fantastic.

There’s a real sense of nuance here that previous Samsung TVs haven’t always been able to capture. Foliage, for example, is wonderfully textured and detailed without looking over-etched, and while the colours do seem a smidge over-saturated compared with those from the Bravia 8 II, it's not to an extent that looks instinctively wrong.

The sequence that shows the journalists driving through a forest fire seals the deal here. The mix of detail, depth and contrast served up by the S99H is remarkable – the striking, bright flames contrast wonderfully with the dark background, and there is a real sense of intensity and warmth derived from how Samsung's OLED handles highlights.

We fire up the standard Blu-ray of Logan to assess the S99H’s upscaling capabilities, and it's a similar story here, too. Detail levels are superb, and if we weren’t so eagle-eyed, the S99H could almost have fooled us into thinking we were watching a 4K disc.

Colours are also nicely balanced, and motion remains solid, too. This TV excels regardless of what you throw at it.

Sound

It’s not just the picture performance that Samsung has improved. Sound has also been upgraded, which is a good sign after the S95F’s middling delivery.

We stick with Civil War, which highlights everything from dialogue to explosions, and even Dolby Atmos height effects. The rhythmic swooping of helicopter blades is delivered with a strong leading edge, underpinned by a pleasingly controlled dose of bass.

Moving on to the scene in which Lee and Jessie have a heart-to-heart conversation in a wooded area, we approve of how the S99H captures the subtle characteristics of their voices well, and overall, the dialogue is crisp and well-defined. The atmospheric effects, including birds chirping and leaves rustling in the wind, sound pleasingly spacious, too.

There is plenty of height and width to the sound, which is also evident in Blade Runner 2049. The sequence in which Officer K returns to his home from the police precinct is another example of how the S99H captures atmospheric sounds to great effect.

The booming audio adverts are placed with impressive precision and plenty of height, while the S99H somehow manages to beam the sound of the bustling street in a way that creates a fairly convincing sense of immersion.

While we’re on the subject of Blade Runner, we put the S99H through our usual chapter two stress test and find that Samsung has changed its approach. Where many of the brand's previous models have been quite bassy but a little prone to distortion, the S99H digs less deep but proves to be almost entirely distortion-free.

Sony takes a similar approach with the Bravia 8 II (and many other of its TVs), and we ultimately find it to be a sensible compromise. We would of course like more bass weight, but if that has to be sacrificed somewhat to reduce distracting distortion, then so be it.

It’s not all good news on the sonic front, though: like the S95F, the S99H simply doesn't go very loud. Even close to its maximum volume levels, this is an easy TV to talk over. The Amplify setting helps to negate this somewhat, but it does result in some dynamic compression.

The Sony Bravia 8 II also does a better job of organising the sound during scenes with lots of competing effects. The ending battle of Civil War is a perfect example, as the Sony balances dialogue, explosions, and vehicle sounds with care to create a more impactful and immersive soundscape.

With all that said, the S99H is still a big improvement over the S95F where sound is concerned, and it's ultimately a very usable (and even enjoyable) built-in sound system.

Verdict

There’s no other way of putting it; Samsung has knocked it out of the park with the S99H.

With a refined approach to picture tuning, a feature set that (with one key caveat) many TVs can only dream of, and a greatly improved sound system compared with last year’s model, the company’s latest flagship OLED TV takes the title from the S95F as the best TV the company has made to date.

The bold new design might not suit all tastes, and die-hard Dolby Vision fans may be disappointed, but we’re struggling to find reasons not to recommend the Samsung S99H to anyone considering splashing some serious cash on a flagship OLED TV.

SCORES

• Picture 5
• Sound 4
• Features 4

MORE:

Read our review of the Sony Bravia 8 II

Also consider the LG G6

Read our Philips OLED910 review

Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

A TV is a long-term investment, but that doesn't mean you can't buy one especially for the World Cup. If you do that, though, there are some things you should be aware of; watching sport on a TV is not like watching movies or TV shows. You’ll need a set that is up to the task.

Which is where we come in. We have listed which features to look out for on a new TV (along with which models excel in those areas) to make sure you’re seeing – and hearing – the beautiful game at its best.

Motion handling

If your TV makes football players look like the Tin Man in need of some oil, it’s time for an upgrade. What you need is buttery smooth motion but without veering into soap opera effect territory. It’s a fine balance, and not one that all TVs can manage.

Our pick: Sony has long been the king of motion handling, and the Sony Bravia 8 II is one of the current industry leaders. Its lightning quick response time means sporting action is free from smearing or judder, so football players move how they should. Of course, it helps that this is an all-round excellent TV in other areas as well.

Colour accuracy

There’s a lot more to a TV’s colours than just telling the red team from the blue team. Great colour accuracy will render skin tones more faithfully, heightening the sense of realism and making the game more immersive. You want colours to be bright, sure – but not overly so. Otherwise the players will start to look like characters in an arcade video game. Or worse, fade into the background next to the gaudy advertising and on-screen chyrons.

Our pick: The Sony Bravia 5 is one of the more affordable TVs on this list, but delivers a stunning colour performance. The Standard preset gives you “a beautiful mix of punchiness, shading subtlety and balance, with no tone standing out unnaturally against the rest,” we wrote in our review. “Colours also do what some rival TVs can’t by retaining high levels of saturation in very dark scenes.” Perfect for the big game.

Brightness

While some World Cup games don’t kick off until 2 or 3am UK time, some start as early as 8pm, when it’s still very much daylight. So you want a TV with enough brightness so that you can still make out what’s going on in these early matches.

But it’s a fine balance to strike. Some of those neon goalkeepers’ shirts and bright enough without the TV making them look like highlighter pens running around the pitch.

Our pick: The Samsung QN90F might be a backlit set, but its local dimming system is so advanced there is virtually no haloing around bright objects, which is a cup-worthy achievement. And bright highlights retain a ton of detail – essential if you’re watching in bright conditions, or with someone who insists on keeping the big light on.

Sound

If you want really atmospheric sound, we would always recommend buying one of the best soundbars, or even one of the best surround sound systems. But if you can't spend the extra, then certain TVs can sound surprisingly good.

So what should you look for? An audio performance that brings the stadium home, of course. But that’s not all. Some of Samsung’s 2026 TVs feature an AI Football Mode, and while it might sound like a gimmick, it could prove useful – as well as sharpening up the picture, it should make the commentary clearer. Though we haven’t tested it for ourselves, so we can’t confirm how well it works.

Our pick: The Philips OLED910 is probably the best-sounding TV around right now. Its Bowers & Wilkins sound system delivers accurate placement, heaps of detail and impressive weight (for a TV, that is). Dynamics are impressive too, though that will really be felt when you watch a movie after the final whistle has blown.

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If you have a smart TV that is getting into old age, you may find that your everyday navigation is becoming slower and slower. Even if the picture still looks great, having to wait for apps to load in order to watch your latest obsession can get quite tedious. You may not want to upgrade to a newer model, whether that's because you are on a budget or simply aren't ready to let go.

But don't worry, because we have a few tricks that will hopefully get your TV running a little faster. Much of this is good practice, even if your TV is spritely and new.

Without further ado, let's get into it.

Get rid of unused apps and clear your cache

This is a great start to get your TV running a little faster, and it takes a matter of minutes.

A cache is a temporary storage area where data is kept for quick access, and it stores information from apps, websites and system processes to help them load faster when you turn the TV on. But if it gets too full, this can delay your system's processing and lead to buffering and lag.

To clear your cache, go to the settings menu and navigate to Apps or Storage. From there, you will be able to select individual apps and clear the cache on each.

You can also remove any unused apps on your TV to help speed up your experience. Still have that streaming platform downloaded that you haven't used in months? Get it out the way to get the most from your system.

Keep the firmware up to date

Getting a notification for an update may seem like a pesky pop-up, but outdated firmware can really slow down your TV. If your model still receives updates, it's best to install them as they fix bugs, add new features and improve overall performance.

You will be able to run these installations by going into the settings menu, and finding the option that says System Updates or something similar. The wording varies by brand, but it should be relatively straightforward to locate.

Give it a few minutes to do its magic, and your TV will hopefully run a little smoother.

If your TV is more than a few years old, it may no longer receive the latest updates. That's where the next option might be the best option.

Add a streaming stick

It costs a bit of extra cash, but adding a streaming stick or box to your set-up is the fastest way to give your old smart TV a facelift. You can simply plug your streaming device into the TV's HDMI port, and it will take over all the streaming functions.

This then gives you access to a range of streaming services that your old TV's platform may no longer offer. That includes Netflix, Disney+ Apple TV, and Amazon Prime Video.

There is a wide selection of models to choose from, and we have found the cream of the crop in our best streaming devices guide. Our top recommendation comes with the Award-winning Apple TV 4K, which we rated highly for its excellent picture and expressive sound. You can currently pick it up for about £149 / $149 / AU$219.

If you are looking for a budget option, then our top pick is the Amazon Fire TV Stick 4K Max (2nd gen). This five-star streaming stick is available for £70 / $60 / AU$120. The even cheaper Amazon Fire TV Stick HD is also on the cards, costing £35 / $35 (around AU$67). We have not reviewed this model yet but, if it's performance is anything like its more expensive sibling, then it should be a great upgrade.

Connect via Ethernet

Another reason your TV might be running slow is an issue with your wi-fi. If your TV is on the older side, then it may be running outdated wi-fi hardware that cannot reach the highest router speeds. That often leads to slow loading time and buffering which quickly becomes tedious.

Connecting an Ethernet cable from your router to your TV can speed this up, though. While using wi-fi is the more convenient option thanks to its wireless nature, using Ethernet is more reliable because of its direct connectivity.

You might well have a suitable Ethernet cable knocking around in your house already, but they are readily available to buy if you need to add one to your collection.

Re-organise your home screen

If none of that has helped, you can also maximise the efficiency of your home screen by making your most-used apps easier to access. Instead of scrolling through reams of apps and having to put up with buffering, you can pin your favourite ones to the home screen so you can get to them in a few clicks.

The way to do this differs by brand. Some require you to long-hold the app and pin it from there, or you may have to venture into the settings menu.

It can also help make your TV's home screen feel more personalised, creating a more modern overall look.

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