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Samsung joins forces with headphone manufacturer Jays

Jays Headphones

Swedish headphone manufacturer Jays has signed an agreement with Samsung that will see the company's earphones promoted in Samsung stores.

The deal will initially see Jays products arriving in Samsung stores in Korea but could spread to other territories.

Ultimately collaboration on products, such as boxing Samsung smartphones with Jays' earphones – HTC and Beats Audio have done a similar deal – doesn't seem out of the question.

Rune Torbjörnsen, CEO of Jays, said: "We're continuing with our mission to deliver the highest quality and most musical sound to any media player and this collaboration with Samsung takes us even closer to this goal."

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Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys mixing vinyl and cycling.