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                            <title><![CDATA[ Latest from What Hi-Fi? AU in Televisions ]]></title>
                <link>https://www.whathifi.com/au/tv-home-cinema/televisions</link>
        <description><![CDATA[ All the latest televisions content from the What Hi-Fi?  AU team ]]></description>
                                    <lastBuildDate>Wed, 19 Aug 2026 16:26:52 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Sony has released new Bravia TV software, and it’s good news for some (but unfortunately not all) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I recently wrote about problems I’m having with my Sony system since the latest software update, and I’ve been inundated with emails and messages from fellow sufferers ever since.</p><p>The offending software is 114.602.080.1, which was released to various Sony TV models towards the end of June.</p><p>The issues reported range from audio dropout (which is what I’m experiencing) and lip-sync issues to Dolby Vision content refusing to play, and it appears to be related to the way the TVs handle HDMI sources and passthrough.</p><p>Needless to say, affected owners are pretty frustrated, but I do have some good news – at least for some of them.</p><p>Sony has just released a new update, 114.602.170.1, and, according to some owners, including reader David Simmonds, who alerted me to the release of the new software, the Dolby Vision issue, which caused some users to see a black screen instead of their content, has seemingly been fixed.</p><p><em>[Edit to add: I've since been informed that a secondary Dolby Vision issue, which involves scan lines being visible in content, has not been resolved]</em></p><p>I wasn’t experiencing this problem, so I only have the reports of others to go on regarding the fix.</p><p>However, having now installed and done some testing of the new software, I can confirm that it unfortunately doesn’t fix the audio dropout issues for me, and David has confirmed it’s the same for him.</p><p>In fairness, this latest software update specifically mentions that it “resolves an issue where a black screen could be observed when starting playback of specific content from external HDMI devices”, but makes no mention of fixing any audio issues – it seems it was always intended to fix one problem but not the other.</p><p>I have contacted Sony with these findings and a request for information on a fix for the audio issues, and will report back with any information I get.</p><p><strong>MORE:</strong></p><p><strong></strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/even-brighter-oled-tvs-could-be-on-the-way-thanks-to-a-new-dream-panel-technology-and-super-large-models-might-get-cheaper"><strong>Even brighter OLED TVs could be on the way thanks to a new “dream” panel technology – and super-large models might get cheaper</strong></a><strong></strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-has-released-new-bravia-tv-software-and-its-good-news-for-some-but-unfortunately-not-all</link>
                                                                            <description>
                            <![CDATA[ Dolby Vision issues are seemingly fixed, but audio problems remain ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 16:26:52 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Aug 2026 09:54:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A photo of the Sony Bravia 8 II TV standing on a white bookcase in a living room]]></media:description>                                                            <media:text><![CDATA[A photo of the Sony Bravia 8 II TV standing on a white bookcase in a living room]]></media:text>
                                <media:title type="plain"><![CDATA[A photo of the Sony Bravia 8 II TV standing on a white bookcase in a living room]]></media:title>
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                                <p>I recently wrote about problems I’m having with my Sony system since the latest software update, and I’ve been inundated with emails and messages from fellow sufferers ever since.</p><p>The offending software is 114.602.080.1, which was released to various Sony TV models towards the end of June.</p><p>The issues reported range from audio dropout (which is what I’m experiencing) and lip-sync issues to Dolby Vision content refusing to play, and it appears to be related to the way the TVs handle HDMI sources and passthrough.</p><p>Needless to say, affected owners are pretty frustrated, but I do have some good news – at least for some of them.</p><p>Sony has just released a new update, 114.602.170.1, and, according to some owners, including reader David Simmonds, who alerted me to the release of the new software, the Dolby Vision issue, which caused some users to see a black screen instead of their content, has seemingly been fixed.</p><p><em>[Edit to add: I've since been informed that a secondary Dolby Vision issue, which involves scan lines being visible in content, has not been resolved]</em></p><p>I wasn’t experiencing this problem, so I only have the reports of others to go on regarding the fix.</p><p>However, having now installed and done some testing of the new software, I can confirm that it unfortunately doesn’t fix the audio dropout issues for me, and David has confirmed it’s the same for him.</p><p>In fairness, this latest software update specifically mentions that it “resolves an issue where a black screen could be observed when starting playback of specific content from external HDMI devices”, but makes no mention of fixing any audio issues – it seems it was always intended to fix one problem but not the other.</p><p>I have contacted Sony with these findings and a request for information on a fix for the audio issues, and will report back with any information I get.</p><p><strong>MORE:</strong></p><p><strong></strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/even-brighter-oled-tvs-could-be-on-the-way-thanks-to-a-new-dream-panel-technology-and-super-large-models-might-get-cheaper"><strong>Even brighter OLED TVs could be on the way thanks to a new “dream” panel technology – and super-large models might get cheaper</strong></a><strong></strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p>
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                                                            <title><![CDATA[ Even brighter OLED TVs could be on the way thanks to a new “dream” panel technology – and super-large models might get cheaper ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Thought we had finally hit the upper limit of OLED? Think again!</p><p>LG Display, which produces the OLED panels used in all OLED TVs sold by LG Electronics and in many TVs sold by brands such as Samsung, Sony and Panasonic, has just announced a new “dream” panel technology called ‘FLiPP’.</p><p>That funky name stands for the decidedly less funky ‘FMM-Less innovative Pixel Patterning’, which actually explains how this new technology works.</p><p>For the past decade or so, OLEDs have been manufactured using fine metal masks (FMMs). These are essentially sheets covered with microscopic holes, through which the red, green and blue OLED materials are placed.</p><p>The problem with these FMMs is that they add cost and they are hard to manufacture, particularly at very large screen sizes.</p><p>Now, “after a year of concentrated R&D”, LG Display says it has managed to develop a manufacturing method that eradicates the need for these FMMs.</p><h2 id="more-affordable-super-sized-oled-tvs">More affordable super-sized OLED TVs?</h2><p>Why should you care? First up, LG Display claims that because FLiPP improves the aperture ratio of OLED, it can “increase display brightness by 1.6 times, extend lifespan by 2.4 times, and reduce power consumption by 13 per cent”.</p><p>But I think there is potentially a more interesting point here. FLiPP apparently reduces material costs and significantly improves the efficiency of using large OLED sheets to produce panels for different products, and that means that manufacturing costs should decrease, potentially resulting in cheaper OLED TVs.</p><p>This could be particularly beneficial where very large OLED TVs are concerned. Big OLED panels are difficult and expensive to produce, so very large OLED TVs tend to be disproportionately expensive. FLiPP could change that.</p><p>LG Display flags that FLiPP is “free from panel size and resolution constraints”, and can be used for producing panels from 1-inch in size (for AR/VR headsets, for example) right up to 100 inches.</p><p>But when will we start to see FLiPP-based OLED TVs in shops? Not for a while, it seems: the tech is being officially unveiled at the International Meeting on Information Display (IMID) this week, and LG Display says it will first be used in “IT applications such as tablets and monitors”.</p><p>Rollout for “ultra-large TVs” is explicitly promised in the press release, though.</p><p>We have contacted LG Display for more information, and have reached out to TV manufacturers for their thoughts on the announcement.</p><p>We’ll follow up with more on FLiPP as we get it. In the meantime, those who want more of an explanation of how it works should check out LG Display’s own video explainer:</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/L_7Fvpc9nzA" allowfullscreen></iframe></div></div><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a><strong> you can buy right now</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 review</strong></a><strong> and </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6"><strong>LG G6 review</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/even-brighter-oled-tvs-could-be-on-the-way-thanks-to-a-new-dream-panel-technology-and-super-large-models-might-get-cheaper</link>
                                                                            <description>
                            <![CDATA[ LG Display’s FLiPP tech should also improve durability and reduce power consumption ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 13:08:13 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2026 13:57:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[LG G6 (OLED65G6) OLED TV]]></media:description>                                                            <media:text><![CDATA[LG G6 (OLED65G6) OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[LG G6 (OLED65G6) OLED TV]]></media:title>
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                                <p>Thought we had finally hit the upper limit of OLED? Think again!</p><p>LG Display, which produces the OLED panels used in all OLED TVs sold by LG Electronics and in many TVs sold by brands such as Samsung, Sony and Panasonic, has just announced a new “dream” panel technology called ‘FLiPP’.</p><p>That funky name stands for the decidedly less funky ‘FMM-Less innovative Pixel Patterning’, which actually explains how this new technology works.</p><p>For the past decade or so, OLEDs have been manufactured using fine metal masks (FMMs). These are essentially sheets covered with microscopic holes, through which the red, green and blue OLED materials are placed.</p><p>The problem with these FMMs is that they add cost and they are hard to manufacture, particularly at very large screen sizes.</p><p>Now, “after a year of concentrated R&D”, LG Display says it has managed to develop a manufacturing method that eradicates the need for these FMMs.</p><h2 id="more-affordable-super-sized-oled-tvs">More affordable super-sized OLED TVs?</h2><p>Why should you care? First up, LG Display claims that because FLiPP improves the aperture ratio of OLED, it can “increase display brightness by 1.6 times, extend lifespan by 2.4 times, and reduce power consumption by 13 per cent”.</p><p>But I think there is potentially a more interesting point here. FLiPP apparently reduces material costs and significantly improves the efficiency of using large OLED sheets to produce panels for different products, and that means that manufacturing costs should decrease, potentially resulting in cheaper OLED TVs.</p><p>This could be particularly beneficial where very large OLED TVs are concerned. Big OLED panels are difficult and expensive to produce, so very large OLED TVs tend to be disproportionately expensive. FLiPP could change that.</p><p>LG Display flags that FLiPP is “free from panel size and resolution constraints”, and can be used for producing panels from 1-inch in size (for AR/VR headsets, for example) right up to 100 inches.</p><p>But when will we start to see FLiPP-based OLED TVs in shops? Not for a while, it seems: the tech is being officially unveiled at the International Meeting on Information Display (IMID) this week, and LG Display says it will first be used in “IT applications such as tablets and monitors”.</p><p>Rollout for “ultra-large TVs” is explicitly promised in the press release, though.</p><p>We have contacted LG Display for more information, and have reached out to TV manufacturers for their thoughts on the announcement.</p><p>We’ll follow up with more on FLiPP as we get it. In the meantime, those who want more of an explanation of how it works should check out LG Display’s own video explainer:</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/L_7Fvpc9nzA" allowfullscreen></iframe></div></div><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a><strong> you can buy right now</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 review</strong></a><strong> and </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6"><strong>LG G6 review</strong></a></p>
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                                                            <title><![CDATA[ How to connect your phone to your TV: a simple guide to casting and mirroring ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There are plenty of reasons you might want to connect your phone to your TV.</p><p>Perhaps you’re watching something on your handset and want to transfer it to the bigger screen in your living room; maybe you want a big display to show off the snaps from your latest holiday; or you might want to play some music via your TV.</p><p>Whatever you’re trying to achieve, there’s generally a way to do it. Allow us to show you how.</p><h3 class="article-body__section" id="section-cast-video-from-your-phone"><span>Cast video from your phone</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Ye6RZFQc3RuoDWmCsspefh" name="Casting" alt="A photo of an iPhone being held in front of a TV. On the phone screen is the Google Cast menu with a list of devices." src="https://cdn.mos.cms.futurecdn.net/Ye6RZFQc3RuoDWmCsspefh.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If you want to watch a video from your phone on the big screen, casting is usually the easiest and best way to do it.</p><p>Rather than sending everything on your phone's screen to the TV, casting tells the TV to play the content itself, with your phone essentially acting like a remote control. That means you can usually carry on using your phone without interrupting playback, and in many cases you can even turn its screen off while the video continues playing.</p><p>Google's technology is now called Google Cast, although you might still see it referred to as Chromecast.</p><p>Google Cast is built into Chromecast devices, the Google TV Streamer and TVs running Google TV or Android TV. In the UK, that includes compatible TVs from brands such as Sony, Philips and TCL.</p><p>Other manufacturers have also added Google Cast to some models: newer LG TVs support it, for example, while compatible Panasonic Android TVs do, too.</p><p>But don't assume that every TV from a particular brand supports Google Cast: Samsung’s Tizen TVs, Hisense's VIDAA TVs and Panasonic's Fire TV models, for example, use different systems.</p><p>If your TV doesn't support Google Cast, don't worry: you may still be able to send content to it using AirPlay or the manufacturer's own casting/mirroring system.</p><h2 id="how-to-cast-a-video">How to cast a video</h2><p>First, make sure your phone and TV are connected to the same wi-fi network. Then open the app containing the video you want to watch and look for the Cast icon – it's a little rectangle with three curved lines in the corner.</p><p>Tap it, select your TV from the list of available devices, and the video should start playing on the TV.</p><p>Once you're connected, your phone becomes a convenient remote control: you can pause, skip and adjust playback from the app, while the TV does the actual streaming.</p><p>The catch is that the app needs to support casting. Netflix, Amazon Prime Video, Disney Plus, YouTube, BBC iPlayer and many other popular streaming services do, but you won't necessarily find a Cast button in every app.</p><p>If there isn't one, you might be able to use screen mirroring instead, but some apps restrict this, too. Sky Go, for example, doesn't support casting of any kind, so you can't simply send its live football or other content from your phone to a Cast-equipped TV.</p><h2 id="what-about-iphone">What about iPhone?</h2><p>iPhone users can also use Google Cast with compatible apps and TVs, but Apple's own AirPlay system is also an option if you have an AirPlay-compatible TV or an <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a> streamer.</p><p>The principle is much the same: start playing a video, tap the AirPlay button (a rectangle with a triangle pointing into it) and select your TV. Your iPhone and TV generally need to be on the same wi-fi network.</p><p>So, as a rule of thumb: if the app has a Cast or AirPlay button, use it. It's generally a better option for watching video on your TV than mirroring your entire phone screen.</p><h3 class="article-body__section" id="section-mirror-your-phone-screen"><span>Mirror your phone screen</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="qs6vkEkfdrVu2uLjrPPpoh" name="Mirroring" alt="A photo of an iPhone being held in front of a TV. ON the phone screen is the Mirroring menu." src="https://cdn.mos.cms.futurecdn.net/qs6vkEkfdrVu2uLjrPPpoh.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If the app you want to use doesn't support casting, or you simply want to show something that's on your phone rather than stream a particular video, screen mirroring is the next option.</p><p>As the name suggests, mirroring shows what's happening on your phone's screen on your TV. Open a website, look through your photos or start an app on your phone, and you'll see the same thing on the big screen. It's particularly useful for things that don't have a dedicated TV app or don't offer a Cast button.</p><p>The exact method depends on your phone and TV. iPhone uses Apple's AirPlay system, while Android phones can use different systems depending on the manufacturer. Samsung calls its version Smart View, for example, while LG uses Screen Share on compatible models.</p><h2 id="how-to-mirror-your-phone">How to mirror your phone</h2><p>On an iPhone, make sure your phone and TV are connected to the same wi-fi network, then open Control Centre, tap Screen Mirroring (the icon with two rectangles, one in front of the other) and select your AirPlay-compatible TV or Apple TV 4K. If a passcode appears on the TV, enter it on your phone.</p><p>On Android, look for a screen-mirroring option in your phone's quick settings. The name varies: Samsung phones use Smart View, while other manufacturers may call it Screen Share, Cast, Wireless Display or something similar. Select your TV from the list of available devices and accept the connection on the TV if prompted.</p><p>You'll generally need the phone and TV to be connected to the same wi-fi network, although the exact requirements vary between devices.</p><h2 id="mirroring-generally-isn-t-the-best-option-for-video">Mirroring generally isn't the best option for video</h2><p>There's a reason we recommend casting where possible. With mirroring, everything on your phone is replicated on the TV, so a notification, incoming call or change of app can appear on the big screen.</p><p>And some streaming services restrict mirroring of protected video content, so don't assume that an app without a Cast button will necessarily work when mirrored.</p><p>For watching Netflix, YouTube, iPlayer and other supported services, casting or using the app directly on your TV is generally the better solution. Use mirroring when you want to show something that's actually on your phone, such as your photos or a presentation.</p><h3 class="article-body__section" id="section-play-music-through-your-tv"><span>Play music through your TV</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5N4tNrMKqDBtbpiQJBiXwh" name="Music" alt="A photo of an iPhone being held in front of a TV. On the phone screen is the Spotify app, and in the background is artwork from the music being played on the TV." src="https://cdn.mos.cms.futurecdn.net/5N4tNrMKqDBtbpiQJBiXwh.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If you're listening to music, you're generally better off sending it directly to a wireless speaker, soundbar or AV system than using your TV. But there can be good reasons to put your music on the big screen, particularly when you're listening with other people.</p><p>The simplest option is to use your music service's TV app, if it has one.</p><p>Spotify, for example, has apps for many smart TVs, and you can use <a href="https://www.whathifi.com/advice/spotify-connect-what-it-how-can-you-get-it">Spotify Connect</a> on your phone to control what's playing. The TV can then display album artwork, track information and the playback queue, while everyone can see what's playing and take part in choosing the music.</p><p>But you don't necessarily need a TV app. Services including Spotify, Tidal and Qobuz can send music from their phone apps to compatible TVs using Google Cast, while AirPlay provides a similar option for iPhone users with a compatible TV.</p><p>So if your TV doesn't have a native app for the music service you use, check whether its phone app supports Google Cast or AirPlay before assuming you're out of luck. You may still be able to get your music onto the big screen.</p><h3 class="article-body__section" id="section-connect-your-phone-with-a-cable"><span>Connect your phone with a cable</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="N7GWXvDeGMjzDwwVywyxHk" name="USB-C to HDMI cable" alt="An image of a USB-C to HDMI cable on a white background" src="https://cdn.mos.cms.futurecdn.net/N7GWXvDeGMjzDwwVywyxHk.png" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Southlight)</span></figcaption></figure><p>If a wireless connection isn’t an option, you can always connect your phone to your TV with a cable.</p><p>It's not as convenient as casting or mirroring, but a wired connection can be useful if you want a direct connection between your phone and TV, particularly if low latency is important – for example, when playing games.</p><p>Most modern phones use USB-C, so you'll generally need a USB-C-to-HDMI adaptor or cable, with the HDMI end connected to an HDMI input on your TV. Older iPhones with a Lightning connector require a suitable Lightning-to-HDMI adaptor instead.</p><p>Just bear in mind that not every USB-C phone supports video output, so check your phone's specifications before buying an adaptor.</p><p>Once connected, your phone will usually mirror its display on the TV, although the exact behaviour depends on the phone and adaptor.</p><p>And while a cable removes some of the potential complications of a wireless connection, it doesn't necessarily get around content restrictions: some streaming services can still block video output, or require the adaptor and TV to support the appropriate copy-protection standards (which they often don’t).</p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><a href="https://www.whathifi.com/advice/how-to-calculate-the-right-viewing-distance-for-your-tv"><strong>How far away should you sit from your TV?</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/how-to-connect-your-phone-to-your-tv-a-simple-guide-to-casting-and-mirroring</link>
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                            <![CDATA[ From Google Cast to Apple AirPlay, send content from your phone to your television as easily as possible ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 11:16:52 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2026 11:17:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A photo of an iPhone resting against a TV.]]></media:description>                                                            <media:text><![CDATA[A photo of an iPhone resting against a TV.]]></media:text>
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                                <p>There are plenty of reasons you might want to connect your phone to your TV.</p><p>Perhaps you’re watching something on your handset and want to transfer it to the bigger screen in your living room; maybe you want a big display to show off the snaps from your latest holiday; or you might want to play some music via your TV.</p><p>Whatever you’re trying to achieve, there’s generally a way to do it. Allow us to show you how.</p><h3 class="article-body__section" id="section-cast-video-from-your-phone"><span>Cast video from your phone</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Ye6RZFQc3RuoDWmCsspefh" name="Casting" alt="A photo of an iPhone being held in front of a TV. On the phone screen is the Google Cast menu with a list of devices." src="https://cdn.mos.cms.futurecdn.net/Ye6RZFQc3RuoDWmCsspefh.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If you want to watch a video from your phone on the big screen, casting is usually the easiest and best way to do it.</p><p>Rather than sending everything on your phone's screen to the TV, casting tells the TV to play the content itself, with your phone essentially acting like a remote control. That means you can usually carry on using your phone without interrupting playback, and in many cases you can even turn its screen off while the video continues playing.</p><p>Google's technology is now called Google Cast, although you might still see it referred to as Chromecast.</p><p>Google Cast is built into Chromecast devices, the Google TV Streamer and TVs running Google TV or Android TV. In the UK, that includes compatible TVs from brands such as Sony, Philips and TCL.</p><p>Other manufacturers have also added Google Cast to some models: newer LG TVs support it, for example, while compatible Panasonic Android TVs do, too.</p><p>But don't assume that every TV from a particular brand supports Google Cast: Samsung’s Tizen TVs, Hisense's VIDAA TVs and Panasonic's Fire TV models, for example, use different systems.</p><p>If your TV doesn't support Google Cast, don't worry: you may still be able to send content to it using AirPlay or the manufacturer's own casting/mirroring system.</p><h2 id="how-to-cast-a-video">How to cast a video</h2><p>First, make sure your phone and TV are connected to the same wi-fi network. Then open the app containing the video you want to watch and look for the Cast icon – it's a little rectangle with three curved lines in the corner.</p><p>Tap it, select your TV from the list of available devices, and the video should start playing on the TV.</p><p>Once you're connected, your phone becomes a convenient remote control: you can pause, skip and adjust playback from the app, while the TV does the actual streaming.</p><p>The catch is that the app needs to support casting. Netflix, Amazon Prime Video, Disney Plus, YouTube, BBC iPlayer and many other popular streaming services do, but you won't necessarily find a Cast button in every app.</p><p>If there isn't one, you might be able to use screen mirroring instead, but some apps restrict this, too. Sky Go, for example, doesn't support casting of any kind, so you can't simply send its live football or other content from your phone to a Cast-equipped TV.</p><h2 id="what-about-iphone">What about iPhone?</h2><p>iPhone users can also use Google Cast with compatible apps and TVs, but Apple's own AirPlay system is also an option if you have an AirPlay-compatible TV or an <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a> streamer.</p><p>The principle is much the same: start playing a video, tap the AirPlay button (a rectangle with a triangle pointing into it) and select your TV. Your iPhone and TV generally need to be on the same wi-fi network.</p><p>So, as a rule of thumb: if the app has a Cast or AirPlay button, use it. It's generally a better option for watching video on your TV than mirroring your entire phone screen.</p><h3 class="article-body__section" id="section-mirror-your-phone-screen"><span>Mirror your phone screen</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="qs6vkEkfdrVu2uLjrPPpoh" name="Mirroring" alt="A photo of an iPhone being held in front of a TV. ON the phone screen is the Mirroring menu." src="https://cdn.mos.cms.futurecdn.net/qs6vkEkfdrVu2uLjrPPpoh.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If the app you want to use doesn't support casting, or you simply want to show something that's on your phone rather than stream a particular video, screen mirroring is the next option.</p><p>As the name suggests, mirroring shows what's happening on your phone's screen on your TV. Open a website, look through your photos or start an app on your phone, and you'll see the same thing on the big screen. It's particularly useful for things that don't have a dedicated TV app or don't offer a Cast button.</p><p>The exact method depends on your phone and TV. iPhone uses Apple's AirPlay system, while Android phones can use different systems depending on the manufacturer. Samsung calls its version Smart View, for example, while LG uses Screen Share on compatible models.</p><h2 id="how-to-mirror-your-phone">How to mirror your phone</h2><p>On an iPhone, make sure your phone and TV are connected to the same wi-fi network, then open Control Centre, tap Screen Mirroring (the icon with two rectangles, one in front of the other) and select your AirPlay-compatible TV or Apple TV 4K. If a passcode appears on the TV, enter it on your phone.</p><p>On Android, look for a screen-mirroring option in your phone's quick settings. The name varies: Samsung phones use Smart View, while other manufacturers may call it Screen Share, Cast, Wireless Display or something similar. Select your TV from the list of available devices and accept the connection on the TV if prompted.</p><p>You'll generally need the phone and TV to be connected to the same wi-fi network, although the exact requirements vary between devices.</p><h2 id="mirroring-generally-isn-t-the-best-option-for-video">Mirroring generally isn't the best option for video</h2><p>There's a reason we recommend casting where possible. With mirroring, everything on your phone is replicated on the TV, so a notification, incoming call or change of app can appear on the big screen.</p><p>And some streaming services restrict mirroring of protected video content, so don't assume that an app without a Cast button will necessarily work when mirrored.</p><p>For watching Netflix, YouTube, iPlayer and other supported services, casting or using the app directly on your TV is generally the better solution. Use mirroring when you want to show something that's actually on your phone, such as your photos or a presentation.</p><h3 class="article-body__section" id="section-play-music-through-your-tv"><span>Play music through your TV</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5N4tNrMKqDBtbpiQJBiXwh" name="Music" alt="A photo of an iPhone being held in front of a TV. On the phone screen is the Spotify app, and in the background is artwork from the music being played on the TV." src="https://cdn.mos.cms.futurecdn.net/5N4tNrMKqDBtbpiQJBiXwh.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If you're listening to music, you're generally better off sending it directly to a wireless speaker, soundbar or AV system than using your TV. But there can be good reasons to put your music on the big screen, particularly when you're listening with other people.</p><p>The simplest option is to use your music service's TV app, if it has one.</p><p>Spotify, for example, has apps for many smart TVs, and you can use <a href="https://www.whathifi.com/advice/spotify-connect-what-it-how-can-you-get-it">Spotify Connect</a> on your phone to control what's playing. The TV can then display album artwork, track information and the playback queue, while everyone can see what's playing and take part in choosing the music.</p><p>But you don't necessarily need a TV app. Services including Spotify, Tidal and Qobuz can send music from their phone apps to compatible TVs using Google Cast, while AirPlay provides a similar option for iPhone users with a compatible TV.</p><p>So if your TV doesn't have a native app for the music service you use, check whether its phone app supports Google Cast or AirPlay before assuming you're out of luck. You may still be able to get your music onto the big screen.</p><h3 class="article-body__section" id="section-connect-your-phone-with-a-cable"><span>Connect your phone with a cable</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="N7GWXvDeGMjzDwwVywyxHk" name="USB-C to HDMI cable" alt="An image of a USB-C to HDMI cable on a white background" src="https://cdn.mos.cms.futurecdn.net/N7GWXvDeGMjzDwwVywyxHk.png" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Southlight)</span></figcaption></figure><p>If a wireless connection isn’t an option, you can always connect your phone to your TV with a cable.</p><p>It's not as convenient as casting or mirroring, but a wired connection can be useful if you want a direct connection between your phone and TV, particularly if low latency is important – for example, when playing games.</p><p>Most modern phones use USB-C, so you'll generally need a USB-C-to-HDMI adaptor or cable, with the HDMI end connected to an HDMI input on your TV. Older iPhones with a Lightning connector require a suitable Lightning-to-HDMI adaptor instead.</p><p>Just bear in mind that not every USB-C phone supports video output, so check your phone's specifications before buying an adaptor.</p><p>Once connected, your phone will usually mirror its display on the TV, although the exact behaviour depends on the phone and adaptor.</p><p>And while a cable removes some of the potential complications of a wireless connection, it doesn't necessarily get around content restrictions: some streaming services can still block video output, or require the adaptor and TV to support the appropriate copy-protection standards (which they often don’t).</p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><a href="https://www.whathifi.com/advice/how-to-calculate-the-right-viewing-distance-for-your-tv"><strong>How far away should you sit from your TV?</strong></a></p>
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                                                            <title><![CDATA[ Adventures In AV: don’t make my mistake – turn automatic software updates off on your TV ]]></title>
                                                                                                <dc:content><![CDATA[ <div  class="fancy-box"><div class="fancy_box-title">Previously on Adventures In AV</div><div class="fancy_box_body"><p class="fancy-box__body-text"><a data-analytics-id="inline-link" href="https://www.whathifi.com/tv-home-cinema/televisions/were-about-to-test-two-of-2026s-most-important-tvs-but-what-makes-them-so-special"><strong>We're about to test two of 2026's most important TVs – but what makes them so special?</strong></a></p></div></div><p>In many ways, software updates are a blessing of modern technology.</p><p>They can add features, fix bugs and even improve the performance of a product that's weeks, months or even years old. At their best, they can breathe new life into a device that you've owned for ages.</p><p>But they can also go wrong.</p><p>It's why many TV owners, particularly those who've been stung by unwanted changes or problems after previous updates, have long promoted a 'turn off automatic updates' mantra.</p><p>I wish I had listened.</p><p>My philosophy has always been that software updates do far more good than harm, and that the frequency with which they create problems is overblown. Honestly, that's probably still the case. But now that I've been stung by a dodgy update myself, I'm feeling far less philosophical about the whole thing.</p><p>For the last few weeks, I've been experiencing audio dropouts from my Sony system. After hours of research and experimentation with different settings and cables, I've finally established that the blame lies with the most recent update to my <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> OLED TV.</p><p>The problem is frustratingly specific. When I'm watching something through an external source connected to the TV, such as my <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a> or <a href="https://www.whathifi.com/reviews/sky-stream">Sky Stream puck</a>, I can no longer use my external sound system without suffering audio dropouts.</p><p>The TV's internal apps work perfectly, but that has only reminded me how much higher the quality is from the Apple TV 4K than from Google TV.</p><p>Sony is aware of the issue, and my contacts assure me that a fix is in the works. There's no date for it yet, though, and it's already been almost two months since the problematic software was released.</p><p>That's a long time to have a significant part of an expensive home cinema system effectively out of action.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="gsAFMtMpc8cmrYhwq6kyei" name="Sony Bravia 8 II software updates" alt="A photo of the Sony Bravia 8 II standing on top of a white bookcase" src="https://cdn.mos.cms.futurecdn.net/gsAFMtMpc8cmrYhwq6kyei.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>And this is where I've changed my mind about automatic updates.</p><p>I've now turned them off on my TV and several of my other devices. From now on, when one tells me that a software update is available, unless it's flagged as a critical security update, I'm going to wait a week or so before installing it.</p><p>I'll then search for the release number online, see whether other owners have reported problems, and only if all looks safe will I then download and apply it manually.</p><p>I'm not saying that software updates are bad. They're not. I've benefited from plenty of them over the years, and I'd still much rather have a TV that receives regular updates than one that's abandoned by its manufacturer.</p><p>But there's very little downside to waiting a few days before installing one. If an update is working perfectly for everyone else, I'll happily install it. If it turns out to be causing problems, I'll be very glad that I wasn't one of the first to find out.</p><p>So I'm now firmly in the 'turn automatic updates off' camp. Not because I'm suddenly convinced that every software update is a ticking time bomb, but because I've learned the hard way that there's no need to be an early adopter of firmware.</p><p>A few days of caution could save you weeks of frustration.</p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/adventures-in-av-dont-make-my-mistake-turn-automatic-software-updates-off-on-your-tv</link>
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                            <![CDATA[ My system is essentially broken, and it’s all down to a firmware update ]]>
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                                                                        <pubDate>Sat, 15 Aug 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A photo of the Sony Bravia 8 II OLED TV standing atop a white bookcase]]></media:description>                                                            <media:text><![CDATA[A photo of the Sony Bravia 8 II OLED TV standing atop a white bookcase]]></media:text>
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                                <div  class="fancy-box"><div class="fancy_box-title">Previously on Adventures In AV</div><div class="fancy_box_body"><p class="fancy-box__body-text"><a data-analytics-id="inline-link" href="https://www.whathifi.com/tv-home-cinema/televisions/were-about-to-test-two-of-2026s-most-important-tvs-but-what-makes-them-so-special"><strong>We're about to test two of 2026's most important TVs – but what makes them so special?</strong></a></p></div></div><p>In many ways, software updates are a blessing of modern technology.</p><p>They can add features, fix bugs and even improve the performance of a product that's weeks, months or even years old. At their best, they can breathe new life into a device that you've owned for ages.</p><p>But they can also go wrong.</p><p>It's why many TV owners, particularly those who've been stung by unwanted changes or problems after previous updates, have long promoted a 'turn off automatic updates' mantra.</p><p>I wish I had listened.</p><p>My philosophy has always been that software updates do far more good than harm, and that the frequency with which they create problems is overblown. Honestly, that's probably still the case. But now that I've been stung by a dodgy update myself, I'm feeling far less philosophical about the whole thing.</p><p>For the last few weeks, I've been experiencing audio dropouts from my Sony system. After hours of research and experimentation with different settings and cables, I've finally established that the blame lies with the most recent update to my <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> OLED TV.</p><p>The problem is frustratingly specific. When I'm watching something through an external source connected to the TV, such as my <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a> or <a href="https://www.whathifi.com/reviews/sky-stream">Sky Stream puck</a>, I can no longer use my external sound system without suffering audio dropouts.</p><p>The TV's internal apps work perfectly, but that has only reminded me how much higher the quality is from the Apple TV 4K than from Google TV.</p><p>Sony is aware of the issue, and my contacts assure me that a fix is in the works. There's no date for it yet, though, and it's already been almost two months since the problematic software was released.</p><p>That's a long time to have a significant part of an expensive home cinema system effectively out of action.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="gsAFMtMpc8cmrYhwq6kyei" name="Sony Bravia 8 II software updates" alt="A photo of the Sony Bravia 8 II standing on top of a white bookcase" src="https://cdn.mos.cms.futurecdn.net/gsAFMtMpc8cmrYhwq6kyei.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>And this is where I've changed my mind about automatic updates.</p><p>I've now turned them off on my TV and several of my other devices. From now on, when one tells me that a software update is available, unless it's flagged as a critical security update, I'm going to wait a week or so before installing it.</p><p>I'll then search for the release number online, see whether other owners have reported problems, and only if all looks safe will I then download and apply it manually.</p><p>I'm not saying that software updates are bad. They're not. I've benefited from plenty of them over the years, and I'd still much rather have a TV that receives regular updates than one that's abandoned by its manufacturer.</p><p>But there's very little downside to waiting a few days before installing one. If an update is working perfectly for everyone else, I'll happily install it. If it turns out to be causing problems, I'll be very glad that I wasn't one of the first to find out.</p><p>So I'm now firmly in the 'turn automatic updates off' camp. Not because I'm suddenly convinced that every software update is a ticking time bomb, but because I've learned the hard way that there's no need to be an early adopter of firmware.</p><p>A few days of caution could save you weeks of frustration.</p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p>
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                                                            <title><![CDATA[ Sony Bravia 9 II vs Bravia 8 II: should you buy the RGB Mini LED model or the OLED? ]]></title>
                                                                                                <dc:content><![CDATA[         <div class="featured_product_block featured_block_versus" data-id="b1e9c16a-9703-11f1-8c53-ed25b926a9e7">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SFdTizNNferv6NJtFqUSng.png" alt="A press image of the Sony Bravia 9 II RGB Mini LED TV, showing a scene from Blade Runner: 2049"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony</div>                    <div class="featured__title">Bravia 9 II</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="80" /></span></div>                                        <p><p><strong>Type:</strong> RGB Mini LED<br><strong>Screen sizes: </strong>65, 75, 85 and 115 inches<br><strong>Operating system:</strong> Google TV<br><strong>HDMI inputs:</strong> x 4 (2 x 48Gbps HDMI 2.1)<br><strong>Dimensions (hwd, with stand): </strong>91 x 145 x 34cm</p><p>Sony's entry into RGB Mini LED TVs doesn't disappoint, with a stunning design and the best picture we've ever seen from a backlit TV. But it's expensive, and certain aspects of the picture can't match the Bravia 8 II's more experienced OLED tech. The sound isn't as refined, either.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Gorgeous colours and stunning brightness</li><li class='list-item list-item-pros'>Trademark Sony balance and authenticity</li><li class='list-item list-item-pros'>Big sound by TV standards</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Generally excellent local dimming isn't flawless</li><li class='list-item list-item-cons'>OLED is still more solid, consistent and responsive</li><li class='list-item list-item-cons'>Apparent Dolby Vision bug</li></ul></div></div>            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="b1e9c1f6-9703-11f1-9280-3f69cf14c74a">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EAcokuiHq3U8Dpqq3RSbUR.jpg" alt="Sony Bravia 8 II"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony</div>                    <div class="featured__title">Bravia 8 II</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                                        <p><p><strong>Type: OLED</strong><br><strong>Screen sizes:</strong> 55 and 65 inches<br><strong>Operating system:</strong> Google TV<br><strong>HDMI inputs:</strong> x 4 (2 x 48Gbps HDMI 2.1)<br><strong>Dimensions (hwd, with stand):</strong> 84 x 144 x 34cm</p><p>The Award winner lives up to its reputation. While not as dazzlingly bright across the whole screen as its newer sibling, the OLED maestro has more precision, greater depth and crisper motion. Its viewing angles are also wider, and it sounds more refined.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Bright, vibrant and three-dimensional picture</li><li class='list-item list-item-pros'>Perfect blacks and excellent shadow detail</li><li class='list-item list-item-pros'>Cinematically authentic right out of the box</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The Bravia 9 II goes even brighter</li><li class='list-item list-item-cons'>The 9 II is also even more vibrant</li><li class='list-item list-item-cons'>Positioning of the feet will be awkward for some</li></ul></div></div>            </div>        </div><p>Sony's OLED TVs have been among the best you can buy for years, and its first QD-OLED model, the stellar <a href="https://www.whathifi.com/reviews/sony-a95l-xr-65a95l">A95L,</a> knocked our socks clean off when it launched in 2023. Its successor, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a>, won an Award last year, too, so clearly Sony still knows how to make a great OLED TV. </p><p>It has since turned its hand to <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> tech, in the form of the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Bravia 9 II</a>. While this nascent tech, which Sony refers to as 'True RGB ', is less proven than the granddaddy that is OLED, Sony has still managed to squeeze some pretty impressive results out of it.</p><p>So which TV should you go for: the safe bet of the Bravia 8 II, or the exciting new thing that is the Bravia 9 II? Let's find out.</p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-price"><span>Sony Bravia 9 II vs Bravia 8 II: price</span></h3><p>As the older of the two TVs, the Bravia 8 II is inevitably cheaper. But that's also partly because it comes in a 55-inch variant, whereas the Bravia 9 II starts at 65 inches.</p><p>The Bravia 9 II starts at £3499 / $3600 / AU$5999, which is £500 more than the same size Bravia 8 II at launch. Like other sizes, that price has since dropped, in this case by around £600.</p><p>The 55-inch Bravia 8 II currently costs around £2000, which is £1500 cheaper than the entry-level Bravia 9 II. A clear win for the older model.</p><p><strong>** Winner: Sony Bravia 8 II **</strong></p><div data-widget-type="multimodelreview" data-model-name="Sony Bravia 9 II 65-inch 4K True RGB TV (2026),Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-title="Today's best 65-inch Sony Bravia 9 II and Bravia 8 II deals" class="hawk-root"></div><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-design"><span>Sony Bravia 9 II vs Bravia 8 II: design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="b7gEs3nkPn2N486a3UTxDL" name="Sony Bravia 9 II (Future hands on) 12" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/b7gEs3nkPn2N486a3UTxDL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>Here you have a choice to make: do you want your TV to sink into its surroundings, or stand out?</p><p>The Bravia 8 II is very much the former – its chassis looks very familiar. There's nothing wrong with that – it's smart and premium in equal measures – but it's nothing we haven't seen before. </p><p>The blade-style feet can raise to accommodate a soundbar, but have to be positioned at the extremities of the TV's screen, which means you'll need a fairly wide cabinet on which to place it.</p><p>The remote is also a step backwards – it takes AAA batteries and doesn't light up. Whereas previous models had rechargeable remotes that were backlit. Disappointing.</p><p>The Bravia 9 II, however, is a real step forward in terms of TV design. </p><p>Its crowning glory is the Mirage Stand, which makes it look as if the TV is floating above the TV cabinet. It lets you see the wall behind the stand while somehow managing to conceal the cables from view, which is very clever indeed.</p><p>But it can't be adjusted. While its sole position will fit a regular-sized soundbar, there's no option to lower the TV if you're using the built-in sound system.</p><p>The look is a lot more striking than the Bravia 8 II's and won't appeal to everyone. But we're big fans.</p><p>The Bravia 9 II also features a more advanced anti-reflective coating. While effective at minimising distractions, it does make the screen look a little greyer in a well-lit room than the Bravia 8 II, which features a less intense coating.</p><p>The remote control that comes with the Bravia 9 II is backlit, too, making it easier to operate in the optimum movie viewing conditions of a dark room.</p><p><strong>** Winner: Sony Bravia 9 II **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-features"><span>Sony Bravia 9 II vs Bravia 8 II: features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mpNbkbhBrZ4zVaapYNs8KE" name="Gran Turismo" alt="The 65-inch Sony Bravia 8 II QD-OLED TV photographed on a white TV unit" src="https://cdn.mos.cms.futurecdn.net/mpNbkbhBrZ4zVaapYNs8KE.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>The main difference between these two TVs is the screen panel technology: the Bravia 8 II uses a QD-OLED panel, while the Bravia 9 II has an RGB Mini LED display.</p><p>OLED has been around for years, and Sony certainly knows its way around it. Because it's not backlit, the tech has previously struggled with peak brightness, but great strides have been made in recent years – the Bravia 8 II goes 25 per cent brighter than its predecessor, helped in no small part by its custom heatsink. </p><p>OLEDs also have perfect blacks, which help the contrast ratio and add depth and perceived detail.</p><p>RGB Mini LED is backlit. But unlike your standard <a href="https://www.whathifi.com/advice/mini-led-tv-everything-you-need-to-know-about-the-oled-rival">Mini LED</a> TV, which uses a white backlight beamed through a colour filter, Sony's tech uses independently controlled red, green and blue Mini LEDs to generate colour directly. These are controlled by Sony's Backlight Master Drive system. </p><p>Sony makes some bold claims for RGB Mini LED, among them that it's akin to watching on one of its own mastering monitors used in professional studios. In other words, your viewing experience should be as the director intended. We'll see if these claims stack up in the next section.</p><p>Both TVs are powered by Sony's XR processor, complete with AI modes and Studio Calibrated Modes for the likes of <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/amazon-prime-video">Prime Video</a> and, of course, <a href="https://www.whathifi.com/advice/sony-pictures-core-price-availability-movie-selection-and-quality">Sony Pictures Core</a>. The Bravia 9 II adds a new My Cinema interface to the mix, but this has also now been added to the Bravia 8 II via a software update.</p><p>My Cinema aims to simplify the settings for picture and sound without depriving enthusiasts of control. You get three viewing profiles – Director's Cut, Daytime and Dialogue – each of which limit the available picture adjustments in order to deliver what it thinks is the best quality image. </p><p><a href="https://www.whathifi.com/advice/dolby-vision-hdr-everything-you-need-to-know">Dolby Vision</a> and <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Atmos</a> are supported, and both sets are certified <a href="https://www.whathifi.com/advice/imax-enhanced-what-is-it-how-do-you-get-it-and-is-it-any-good">IMAX Enhanced</a>. The HDR10 and HLG formats of HDR are also supported, but not HDR10+ (which is no surprise).</p><p>For gamers too, these TVs are tied, with <a href="https://www.whathifi.com/advice/4k-120hz-gaming-what-is-it-do-you-need-it-how-do-you-get-it">4K/120Hz</a>, <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a> and <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a>, Dolby Vision Game mode and ‘<a href="https://www.whathifi.com/tv-home-cinema/televisions/what-is-perfect-for-playstation-5-how-does-it-work-is-it-accurate-and-does-it-make-sonys-tvs-the-best-choice-for-ps5-gamers">Perfect for PlayStation 5</a>’ functionality.</p><p>But both have just two <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> ports, one of which serves as the <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">eARC</a> port and so will be taken up by a soundbar or surround sound system, should you add one. That will leave you with just one port to get the full experience from your games machine.</p><p>Both TVs run Google TV, which is slowly but surely gaining on LG's webOS, and runs all the usual apps (including UK terrestrial catch-up apps, which can be missing from the platform). </p><p><strong>** Winner: draw **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-picture-quality"><span>Sony Bravia 9 II vs Bravia 8 II: picture quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ruSJDinZHyEzvX2Dwhe3BL" name="Sony Bravia 9 II (Future hands on) 21" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/ruSJDinZHyEzvX2Dwhe3BL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>And now what we really came here for. Which TV has the better picture quality?</p><p>As an Award winner, the Bravia 8 II is the TV to beat in this regard. And it's a doddle to set up to look its best thanks to its excellent presets.</p><p>Peak highlights are, well, a highlight, but overall colours have plenty of vibrancy which they maintain even in low light. Shadow detail is excellent, and the image looks convincingly solid and three-dimensional. </p><p>In our <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II review</a>, we concluded: "The key to the Bravia 8 II’s success is balance. The colours are so vibrant, highlights so bright and edges so sharp, but nothing feels exaggerated or incorrect, which means you never feel as though you’re getting anything other than the very best versions of your movies and TV shows."</p><p>As Sony's first foray into RGB Mini LED tech, the Bravia 9 II was very eagerly awaited. And largely, it's a success: for most of our time viewing, we stopped noticing how it was doing what it was doing, and just enjoyed the picture. Speaking as reviewers, that's a very good sign indeed.</p><p>A large part of this is down to the colours, which we described in our <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Sony Bravia 9 II review</a> as "the finest colours we've ever seen from any TV." </p><p>We went on: "Richly saturated scenes burst with vibrancy, but never at the expense of authenticity. Sony has combined extraordinary colour volume with its traditional restraint, so even the boldest hues remain beautifully balanced and believable. It's a wonderfully cinematic presentation that constantly impresses without ever shouting for attention."</p><p>High praise. Brightness too is exceptional, with the Bravia 9 II proving to be one of the brightest TVs ever to grace our testing rooms. Thanks to its backlight system, whole-screen brightness is possible, whereas an OLED will have to drop it down to focus on highlights.</p><p>A perfect example of this comes during the white room scenes in <em>The Matrix.</em> As the bright white light fills the screen, the Bravia 8 II reduces its luminance, whereas the Bravia 9 II maintains its dazzling brightness. It makes it a very versatile TV, that's ideal for viewing in brighter conditions (like daytime viewing). </p><p>The local dimming is also excellent, with virtually no blooming around highlights, while skin tones remain natural throughout. It's the best picture we've ever seen from a backlit TV.</p><p>There's a 'but' coming.</p><p>And that 'but' is the Bravia 8 II's OLED screen, which remains better than RGB Mini LED in certain key areas, such as its pixel-level precision. The Bravia 9 II's picture looks a touch flat by comparison, and it can't reproduce small highlights against very dark backgrounds with the same brightness as the OLED, for fear of creating blooming.</p><p>And the Bravia 8 II has practically perfect viewing angles, too – another strength of OLED – whereas the Bravia 9 II, while good in this regard for a backlit TV, loses contrast and vibrancy, and reveals some blooming, when viewed off-axis.</p><p>There's also some slight smearing to fast-moving action on the Bravia 9 II – though this is only a significant issue when playing 60Hz games.</p><p>The result? A four-star picture to the Bravia 8 II's five. But we can't wait to see what a second-generation Sony RGB Mini LED panel can do.</p><p><strong>** Winner: Sony Bravia 8 II **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-sound-quality"><span>Sony Bravia 9 II vs Bravia 8 II: sound quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="qV9qWkFsmnhQ97YcUfnuZY" name="sound" alt="The 65-inch Sony Bravia 8 II photographed on a white TV unit. On the screen is a still from Whitney Houston: I Wanna Dance with Somebody." src="https://cdn.mos.cms.futurecdn.net/qV9qWkFsmnhQ97YcUfnuZY.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Sony makes some of the best-sounding TVs around, and these two are no exception. But which sounds better?</p><p>The Bravia 8 II houses Sony's Acoustic Surface Audio+ set-up, while the Bravia 9 II features a so-called Acoustic Multi-Audio+ system. The former comprises two actuators that vibrate the screen to produce most of the sound, plus two subwoofers for added bass, while the latter features two full-range drivers, twin subwoofers, two tweeters and a pair of Beam Tweeters built into the rear, top and sides of the chassis.</p><p>Because the Bravia 8 II's screen literally makes most of the sound, the audio is tied to the visuals in a way that other TVs (apart from other Sony OLEDs) can't match. </p><p>The presentation is nice and direct, but spacious at the same time. Detail is excellent, with enough dynamic nuance to do a scene justice. It copes well with bigger dynamic shifts too, though bass depth is a bit lacking.</p><p>The Bravia 9 II has plenty of scale, with those Beam Tweeters really adding a sense of height (these are rare for a TV's built-in sound system). Effects are placed with precision within the soundstage, and there's plenty of subtle detail to get your teeth – and your ears – into.</p><p>Its sound has more weight than the Bravia 8 II's, but this extra bass lacks the same tautness of its older sibling. </p><p>It also doesn't sound as refined. As we wrote in our Bravia 9 II review: "Dialogue remains consistently clear, but voices aren't projected with quite the same focus or solidity as they are by Sony's flagship OLED. There's also a slight hardness to the presentation that occasionally makes speech sound a touch brash, softening some of the subtle emotional nuances in performances."</p><p>Higher frequencies suffer from a similar problem. Which makes it not quite as refined a listen as the Bravia 8 II.</p><p>But if you're partnering your TV with a <a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars">soundbar</a> or <a href="https://www.whathifi.com/best-buys/best-surround-sound-systems">surround sound system</a> – which you really should – this round is by the by.</p><p><strong>** Winner: Sony Bravia 8 II **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-verdict"><span>Sony Bravia 9 II vs Bravia 8 II: verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2qJicBKMoJMVBQpiEms25T" name="Sony Bravia 8 II (Future hands on) 11" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." src="https://cdn.mos.cms.futurecdn.net/2qJicBKMoJMVBQpiEms25T.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix (Our Great National Parks))</span></figcaption></figure><p>While the Bravia 9 II excels in terms of brightness and vibrancy, and delivers the best picture of any backlit TV we've ever tested, it still can't quite match its OLED sibling in certain key areas.</p><p>The Bravia 8 II is more consistent, three-dimensional and responsive in its picture delivery, and it boasts more direct and refined sound. It's more affordable, too – that's of course partly down to it having been on sale longer, but the launch pricing suggests the Bravia 9 II may never be discounted to quite the same level.</p><p>There are circumstances in which the Bravia 9 II will make more sense, most notably if you want a TV larger than 65 inches, or one for a super-bright room, but for most people and most settings, the Bravia 8 II is the better buy.</p><p>We can't wait to see what Sony can achieve with its second-generation RGB Mini LED TVs, though...</p><p><strong>** Overall winner: Sony Bravia 8 II **</strong></p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2"><strong>Sony  Bravia 9 II review</strong></a><strong></strong></p><p><strong>And our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II review</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-2026-tv-lineup-everything-you-need-to-know-about-the-new-bravia-tvs"><strong>Sony 2026 TV lineup</strong></a><strong>: everything you need to know about the new Bravia range</strong></p><div data-widget-type="multimodelreview" data-model-name="Sony Bravia 9 II 65-inch 4K True RGB TV (2026),Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-title="Today's best 65-inch Sony Bravia 9 II and Bravia 8 II deals" class="hawk-root"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-vs-bravia-8-ii-should-you-buy-the-rgb-mini-led-model-or-the-oled</link>
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                            <![CDATA[ Sony's new flagship True RGB TV takes on its awesome QD-OLED model ]]>
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                                                                        <pubDate>Thu, 13 Aug 2026 14:36:22 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Aug 2026 14:39:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Svetlik ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6UuzZRTGrHJGAqtsQagsSi.jpeg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A Sony Bravia 9 II TV and Sony Bravia 8 II TV on a red and grey background with a white versus sign between them.]]></media:description>                                                            <media:text><![CDATA[A Sony Bravia 9 II TV and Sony Bravia 8 II TV on a red and grey background with a white versus sign between them.]]></media:text>
                                <media:title type="plain"><![CDATA[A Sony Bravia 9 II TV and Sony Bravia 8 II TV on a red and grey background with a white versus sign between them.]]></media:title>
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                                <div class="featured_product_block featured_block_versus" data-id="b1e9c16a-9703-11f1-8c53-ed25b926a9e7">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SFdTizNNferv6NJtFqUSng.png" alt="A press image of the Sony Bravia 9 II RGB Mini LED TV, showing a scene from Blade Runner: 2049"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony</div>                    <div class="featured__title">Bravia 9 II</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="80" /></span></div>                                        <p><p><strong>Type:</strong> RGB Mini LED<br><strong>Screen sizes: </strong>65, 75, 85 and 115 inches<br><strong>Operating system:</strong> Google TV<br><strong>HDMI inputs:</strong> x 4 (2 x 48Gbps HDMI 2.1)<br><strong>Dimensions (hwd, with stand): </strong>91 x 145 x 34cm</p><p>Sony's entry into RGB Mini LED TVs doesn't disappoint, with a stunning design and the best picture we've ever seen from a backlit TV. But it's expensive, and certain aspects of the picture can't match the Bravia 8 II's more experienced OLED tech. The sound isn't as refined, either.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Gorgeous colours and stunning brightness</li><li class='list-item list-item-pros'>Trademark Sony balance and authenticity</li><li class='list-item list-item-pros'>Big sound by TV standards</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Generally excellent local dimming isn't flawless</li><li class='list-item list-item-cons'>OLED is still more solid, consistent and responsive</li><li class='list-item list-item-cons'>Apparent Dolby Vision bug</li></ul></div></div>            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="b1e9c1f6-9703-11f1-9280-3f69cf14c74a">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EAcokuiHq3U8Dpqq3RSbUR.jpg" alt="Sony Bravia 8 II"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony</div>                    <div class="featured__title">Bravia 8 II</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                                        <p><p><strong>Type: OLED</strong><br><strong>Screen sizes:</strong> 55 and 65 inches<br><strong>Operating system:</strong> Google TV<br><strong>HDMI inputs:</strong> x 4 (2 x 48Gbps HDMI 2.1)<br><strong>Dimensions (hwd, with stand):</strong> 84 x 144 x 34cm</p><p>The Award winner lives up to its reputation. While not as dazzlingly bright across the whole screen as its newer sibling, the OLED maestro has more precision, greater depth and crisper motion. Its viewing angles are also wider, and it sounds more refined.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Bright, vibrant and three-dimensional picture</li><li class='list-item list-item-pros'>Perfect blacks and excellent shadow detail</li><li class='list-item list-item-pros'>Cinematically authentic right out of the box</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The Bravia 9 II goes even brighter</li><li class='list-item list-item-cons'>The 9 II is also even more vibrant</li><li class='list-item list-item-cons'>Positioning of the feet will be awkward for some</li></ul></div></div>            </div>        </div><p>Sony's OLED TVs have been among the best you can buy for years, and its first QD-OLED model, the stellar <a href="https://www.whathifi.com/reviews/sony-a95l-xr-65a95l">A95L,</a> knocked our socks clean off when it launched in 2023. Its successor, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a>, won an Award last year, too, so clearly Sony still knows how to make a great OLED TV. </p><p>It has since turned its hand to <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> tech, in the form of the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Bravia 9 II</a>. While this nascent tech, which Sony refers to as 'True RGB ', is less proven than the granddaddy that is OLED, Sony has still managed to squeeze some pretty impressive results out of it.</p><p>So which TV should you go for: the safe bet of the Bravia 8 II, or the exciting new thing that is the Bravia 9 II? Let's find out.</p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-price"><span>Sony Bravia 9 II vs Bravia 8 II: price</span></h3><p>As the older of the two TVs, the Bravia 8 II is inevitably cheaper. But that's also partly because it comes in a 55-inch variant, whereas the Bravia 9 II starts at 65 inches.</p><p>The Bravia 9 II starts at £3499 / $3600 / AU$5999, which is £500 more than the same size Bravia 8 II at launch. Like other sizes, that price has since dropped, in this case by around £600.</p><p>The 55-inch Bravia 8 II currently costs around £2000, which is £1500 cheaper than the entry-level Bravia 9 II. A clear win for the older model.</p><p><strong>** Winner: Sony Bravia 8 II **</strong></p><div data-widget-type="multimodelreview" data-model-name="Sony Bravia 9 II 65-inch 4K True RGB TV (2026),Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-title="Today's best 65-inch Sony Bravia 9 II and Bravia 8 II deals" class="hawk-root"></div><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-design"><span>Sony Bravia 9 II vs Bravia 8 II: design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="b7gEs3nkPn2N486a3UTxDL" name="Sony Bravia 9 II (Future hands on) 12" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/b7gEs3nkPn2N486a3UTxDL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>Here you have a choice to make: do you want your TV to sink into its surroundings, or stand out?</p><p>The Bravia 8 II is very much the former – its chassis looks very familiar. There's nothing wrong with that – it's smart and premium in equal measures – but it's nothing we haven't seen before. </p><p>The blade-style feet can raise to accommodate a soundbar, but have to be positioned at the extremities of the TV's screen, which means you'll need a fairly wide cabinet on which to place it.</p><p>The remote is also a step backwards – it takes AAA batteries and doesn't light up. Whereas previous models had rechargeable remotes that were backlit. Disappointing.</p><p>The Bravia 9 II, however, is a real step forward in terms of TV design. </p><p>Its crowning glory is the Mirage Stand, which makes it look as if the TV is floating above the TV cabinet. It lets you see the wall behind the stand while somehow managing to conceal the cables from view, which is very clever indeed.</p><p>But it can't be adjusted. While its sole position will fit a regular-sized soundbar, there's no option to lower the TV if you're using the built-in sound system.</p><p>The look is a lot more striking than the Bravia 8 II's and won't appeal to everyone. But we're big fans.</p><p>The Bravia 9 II also features a more advanced anti-reflective coating. While effective at minimising distractions, it does make the screen look a little greyer in a well-lit room than the Bravia 8 II, which features a less intense coating.</p><p>The remote control that comes with the Bravia 9 II is backlit, too, making it easier to operate in the optimum movie viewing conditions of a dark room.</p><p><strong>** Winner: Sony Bravia 9 II **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-features"><span>Sony Bravia 9 II vs Bravia 8 II: features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mpNbkbhBrZ4zVaapYNs8KE" name="Gran Turismo" alt="The 65-inch Sony Bravia 8 II QD-OLED TV photographed on a white TV unit" src="https://cdn.mos.cms.futurecdn.net/mpNbkbhBrZ4zVaapYNs8KE.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>The main difference between these two TVs is the screen panel technology: the Bravia 8 II uses a QD-OLED panel, while the Bravia 9 II has an RGB Mini LED display.</p><p>OLED has been around for years, and Sony certainly knows its way around it. Because it's not backlit, the tech has previously struggled with peak brightness, but great strides have been made in recent years – the Bravia 8 II goes 25 per cent brighter than its predecessor, helped in no small part by its custom heatsink. </p><p>OLEDs also have perfect blacks, which help the contrast ratio and add depth and perceived detail.</p><p>RGB Mini LED is backlit. But unlike your standard <a href="https://www.whathifi.com/advice/mini-led-tv-everything-you-need-to-know-about-the-oled-rival">Mini LED</a> TV, which uses a white backlight beamed through a colour filter, Sony's tech uses independently controlled red, green and blue Mini LEDs to generate colour directly. These are controlled by Sony's Backlight Master Drive system. </p><p>Sony makes some bold claims for RGB Mini LED, among them that it's akin to watching on one of its own mastering monitors used in professional studios. In other words, your viewing experience should be as the director intended. We'll see if these claims stack up in the next section.</p><p>Both TVs are powered by Sony's XR processor, complete with AI modes and Studio Calibrated Modes for the likes of <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/amazon-prime-video">Prime Video</a> and, of course, <a href="https://www.whathifi.com/advice/sony-pictures-core-price-availability-movie-selection-and-quality">Sony Pictures Core</a>. The Bravia 9 II adds a new My Cinema interface to the mix, but this has also now been added to the Bravia 8 II via a software update.</p><p>My Cinema aims to simplify the settings for picture and sound without depriving enthusiasts of control. You get three viewing profiles – Director's Cut, Daytime and Dialogue – each of which limit the available picture adjustments in order to deliver what it thinks is the best quality image. </p><p><a href="https://www.whathifi.com/advice/dolby-vision-hdr-everything-you-need-to-know">Dolby Vision</a> and <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Atmos</a> are supported, and both sets are certified <a href="https://www.whathifi.com/advice/imax-enhanced-what-is-it-how-do-you-get-it-and-is-it-any-good">IMAX Enhanced</a>. The HDR10 and HLG formats of HDR are also supported, but not HDR10+ (which is no surprise).</p><p>For gamers too, these TVs are tied, with <a href="https://www.whathifi.com/advice/4k-120hz-gaming-what-is-it-do-you-need-it-how-do-you-get-it">4K/120Hz</a>, <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a> and <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a>, Dolby Vision Game mode and ‘<a href="https://www.whathifi.com/tv-home-cinema/televisions/what-is-perfect-for-playstation-5-how-does-it-work-is-it-accurate-and-does-it-make-sonys-tvs-the-best-choice-for-ps5-gamers">Perfect for PlayStation 5</a>’ functionality.</p><p>But both have just two <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> ports, one of which serves as the <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">eARC</a> port and so will be taken up by a soundbar or surround sound system, should you add one. That will leave you with just one port to get the full experience from your games machine.</p><p>Both TVs run Google TV, which is slowly but surely gaining on LG's webOS, and runs all the usual apps (including UK terrestrial catch-up apps, which can be missing from the platform). </p><p><strong>** Winner: draw **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-picture-quality"><span>Sony Bravia 9 II vs Bravia 8 II: picture quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ruSJDinZHyEzvX2Dwhe3BL" name="Sony Bravia 9 II (Future hands on) 21" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/ruSJDinZHyEzvX2Dwhe3BL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>And now what we really came here for. Which TV has the better picture quality?</p><p>As an Award winner, the Bravia 8 II is the TV to beat in this regard. And it's a doddle to set up to look its best thanks to its excellent presets.</p><p>Peak highlights are, well, a highlight, but overall colours have plenty of vibrancy which they maintain even in low light. Shadow detail is excellent, and the image looks convincingly solid and three-dimensional. </p><p>In our <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II review</a>, we concluded: "The key to the Bravia 8 II’s success is balance. The colours are so vibrant, highlights so bright and edges so sharp, but nothing feels exaggerated or incorrect, which means you never feel as though you’re getting anything other than the very best versions of your movies and TV shows."</p><p>As Sony's first foray into RGB Mini LED tech, the Bravia 9 II was very eagerly awaited. And largely, it's a success: for most of our time viewing, we stopped noticing how it was doing what it was doing, and just enjoyed the picture. Speaking as reviewers, that's a very good sign indeed.</p><p>A large part of this is down to the colours, which we described in our <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Sony Bravia 9 II review</a> as "the finest colours we've ever seen from any TV." </p><p>We went on: "Richly saturated scenes burst with vibrancy, but never at the expense of authenticity. Sony has combined extraordinary colour volume with its traditional restraint, so even the boldest hues remain beautifully balanced and believable. It's a wonderfully cinematic presentation that constantly impresses without ever shouting for attention."</p><p>High praise. Brightness too is exceptional, with the Bravia 9 II proving to be one of the brightest TVs ever to grace our testing rooms. Thanks to its backlight system, whole-screen brightness is possible, whereas an OLED will have to drop it down to focus on highlights.</p><p>A perfect example of this comes during the white room scenes in <em>The Matrix.</em> As the bright white light fills the screen, the Bravia 8 II reduces its luminance, whereas the Bravia 9 II maintains its dazzling brightness. It makes it a very versatile TV, that's ideal for viewing in brighter conditions (like daytime viewing). </p><p>The local dimming is also excellent, with virtually no blooming around highlights, while skin tones remain natural throughout. It's the best picture we've ever seen from a backlit TV.</p><p>There's a 'but' coming.</p><p>And that 'but' is the Bravia 8 II's OLED screen, which remains better than RGB Mini LED in certain key areas, such as its pixel-level precision. The Bravia 9 II's picture looks a touch flat by comparison, and it can't reproduce small highlights against very dark backgrounds with the same brightness as the OLED, for fear of creating blooming.</p><p>And the Bravia 8 II has practically perfect viewing angles, too – another strength of OLED – whereas the Bravia 9 II, while good in this regard for a backlit TV, loses contrast and vibrancy, and reveals some blooming, when viewed off-axis.</p><p>There's also some slight smearing to fast-moving action on the Bravia 9 II – though this is only a significant issue when playing 60Hz games.</p><p>The result? A four-star picture to the Bravia 8 II's five. But we can't wait to see what a second-generation Sony RGB Mini LED panel can do.</p><p><strong>** Winner: Sony Bravia 8 II **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-sound-quality"><span>Sony Bravia 9 II vs Bravia 8 II: sound quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="qV9qWkFsmnhQ97YcUfnuZY" name="sound" alt="The 65-inch Sony Bravia 8 II photographed on a white TV unit. On the screen is a still from Whitney Houston: I Wanna Dance with Somebody." src="https://cdn.mos.cms.futurecdn.net/qV9qWkFsmnhQ97YcUfnuZY.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Sony makes some of the best-sounding TVs around, and these two are no exception. But which sounds better?</p><p>The Bravia 8 II houses Sony's Acoustic Surface Audio+ set-up, while the Bravia 9 II features a so-called Acoustic Multi-Audio+ system. The former comprises two actuators that vibrate the screen to produce most of the sound, plus two subwoofers for added bass, while the latter features two full-range drivers, twin subwoofers, two tweeters and a pair of Beam Tweeters built into the rear, top and sides of the chassis.</p><p>Because the Bravia 8 II's screen literally makes most of the sound, the audio is tied to the visuals in a way that other TVs (apart from other Sony OLEDs) can't match. </p><p>The presentation is nice and direct, but spacious at the same time. Detail is excellent, with enough dynamic nuance to do a scene justice. It copes well with bigger dynamic shifts too, though bass depth is a bit lacking.</p><p>The Bravia 9 II has plenty of scale, with those Beam Tweeters really adding a sense of height (these are rare for a TV's built-in sound system). Effects are placed with precision within the soundstage, and there's plenty of subtle detail to get your teeth – and your ears – into.</p><p>Its sound has more weight than the Bravia 8 II's, but this extra bass lacks the same tautness of its older sibling. </p><p>It also doesn't sound as refined. As we wrote in our Bravia 9 II review: "Dialogue remains consistently clear, but voices aren't projected with quite the same focus or solidity as they are by Sony's flagship OLED. There's also a slight hardness to the presentation that occasionally makes speech sound a touch brash, softening some of the subtle emotional nuances in performances."</p><p>Higher frequencies suffer from a similar problem. Which makes it not quite as refined a listen as the Bravia 8 II.</p><p>But if you're partnering your TV with a <a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars">soundbar</a> or <a href="https://www.whathifi.com/best-buys/best-surround-sound-systems">surround sound system</a> – which you really should – this round is by the by.</p><p><strong>** Winner: Sony Bravia 8 II **</strong></p><h3 class="article-body__section" id="section-sony-bravia-9-ii-vs-bravia-8-ii-verdict"><span>Sony Bravia 9 II vs Bravia 8 II: verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2qJicBKMoJMVBQpiEms25T" name="Sony Bravia 8 II (Future hands on) 11" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." src="https://cdn.mos.cms.futurecdn.net/2qJicBKMoJMVBQpiEms25T.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix (Our Great National Parks))</span></figcaption></figure><p>While the Bravia 9 II excels in terms of brightness and vibrancy, and delivers the best picture of any backlit TV we've ever tested, it still can't quite match its OLED sibling in certain key areas.</p><p>The Bravia 8 II is more consistent, three-dimensional and responsive in its picture delivery, and it boasts more direct and refined sound. It's more affordable, too – that's of course partly down to it having been on sale longer, but the launch pricing suggests the Bravia 9 II may never be discounted to quite the same level.</p><p>There are circumstances in which the Bravia 9 II will make more sense, most notably if you want a TV larger than 65 inches, or one for a super-bright room, but for most people and most settings, the Bravia 8 II is the better buy.</p><p>We can't wait to see what Sony can achieve with its second-generation RGB Mini LED TVs, though...</p><p><strong>** Overall winner: Sony Bravia 8 II **</strong></p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2"><strong>Sony  Bravia 9 II review</strong></a><strong></strong></p><p><strong>And our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II review</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-2026-tv-lineup-everything-you-need-to-know-about-the-new-bravia-tvs"><strong>Sony 2026 TV lineup</strong></a><strong>: everything you need to know about the new Bravia range</strong></p><div data-widget-type="multimodelreview" data-model-name="Sony Bravia 9 II 65-inch 4K True RGB TV (2026),Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-title="Today's best 65-inch Sony Bravia 9 II and Bravia 8 II deals" class="hawk-root"></div>
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                                                            <title><![CDATA[ We're about to test two of 2026's most important TVs – but what makes them so special? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Let's face it, 2026 has been a bit of an underwhelming year for TVs so far. The good news is that might be about to change.</p><p>We don't want to sound too down, as we've tested a few truly impressive 2026 TVs. Take the Samsung <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">S99H</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> as examples. Both delivered stunning picture performances during our testing. But the two TVs are refinements on their five-star predecessors, so that isn't a huge surprise.</p><p>Elsewhere, the hot new panel technology of 2026, RGB Mini LED – and all its accompanying names from various manufacturers – has shown promise, but it hasn't blown our socks off quite yet.</p><p>Sony's duo of True RGB TVs, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2">Bravia 7 II</a>, impressed us in many ways but fell short in some crucial aspects of picture performance. Then Hisense's flagship UR9 produced impressive local dimming results, but at the expense of viewing angles.</p><p>However, all is not lost, and RGB Mini LED can certainly make a comeback, which is where the Samsung R95H steps in. It's the latest TV to be hauled out of its box and onto our testing benches, with testing commencing first thing next week.</p><p>Samsung's approach differs slightly from Sony's and Hisense's, as the Korean tech titan has created its own version called Micro RGB. </p><p>Not to be confused with the company's self-emissive Micro LED display technology, Micro RGB follows the same principles as RGB Mini LED, in that it trades a white backlight and colour filter for dedicated red, blue and green LEDs, but Samsung's managed to shrink said LEDs down even further.</p><p>Samsung's Micro LEDs, once again, not to be confused with Micro LED technology  –  blame Samsung's confusing naming convention for that one – reportedly measure in at under 100 microns. For reference, that's the size of a typical grain of table salt.</p><p>This has allowed the company to pack even more LEDs in, with the increased density expected to deliver enhanced contrast and light control.</p><p>Samsung could be the saving grace of the RGB Mini LED TV tech, and it really impressed us when we saw it during a Samsung hands-on event earlier this year. You can read our <a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-seen-samsungs-2026-lineup-early-theres-one-tv-i-cant-stop-thinking-about-and-its-not-an-oled">early Samsung R95H impressions here</a>.</p><p>However, one of Samsung's biggest adversaries also shared some news this week, and we have an inbound TV that is special for a different reason.</p><p>Hisense, in partnership with Dolby, announced that its range of 2026 TVs will be the first to support Dolby Vision 2, with the higher-tier Dolby Vision 2 Max version being supported on all four of the premium models announced.</p><p>This includes the new UR8, the step-down model to the UR9 that we reviewed recently. It's also an RGB Mini LED, but unlike the Samsung we're about to review, it will support Dolby Vision 2 Max. </p><p>This technically makes it the first Dolby Vision 2-enabled TV to enter our AV testing room, which is certainly a milestone.</p><p>There is, however, one issue. Dolby Vision 2 content is, at the time of writing, slim to non-existent, especially here in the UK. Out of the three services announced – those being Canal+, Peacock, and iQIYI (a streaming service dedicated to Asian TV and movies) – only the last member of that trio is accessible here in the UK.</p><p>However, Dolby claims that "Hisense TV owners will immediately notice a difference across all Dolby Vision content", which means we should see the benefit of the new format even with existing Dolby Vision content. We'll be testing Dolby Vision streams and 4K Blu-rays to thoroughly test Dolby's claims.</p><p>With RGB LED panel technology and Dolby Vision 2 being the two headlining TV features of 2026, we're excited for the week of testing ahead, as we're hoping to put both to the test in the coming weeks.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled"><strong>RGB Mini LED: everything you need to know</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-mini-led-tv"><strong>best Mini LED TVs</strong></a><strong></strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/were-about-to-test-two-of-2026s-most-important-tvs-but-what-makes-them-so-special</link>
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                            <![CDATA[ Top notch panel tech and a big HDR upgrade coming to our test room soon ]]>
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                                                                        <pubDate>Sat, 08 Aug 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Dolby]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Adventures in AV with Dolby Vision logo]]></media:description>                                                            <media:text><![CDATA[Adventures in AV with Dolby Vision logo]]></media:text>
                                <media:title type="plain"><![CDATA[Adventures in AV with Dolby Vision logo]]></media:title>
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                                <p>Let's face it, 2026 has been a bit of an underwhelming year for TVs so far. The good news is that might be about to change.</p><p>We don't want to sound too down, as we've tested a few truly impressive 2026 TVs. Take the Samsung <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">S99H</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> as examples. Both delivered stunning picture performances during our testing. But the two TVs are refinements on their five-star predecessors, so that isn't a huge surprise.</p><p>Elsewhere, the hot new panel technology of 2026, RGB Mini LED – and all its accompanying names from various manufacturers – has shown promise, but it hasn't blown our socks off quite yet.</p><p>Sony's duo of True RGB TVs, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2">Bravia 7 II</a>, impressed us in many ways but fell short in some crucial aspects of picture performance. Then Hisense's flagship UR9 produced impressive local dimming results, but at the expense of viewing angles.</p><p>However, all is not lost, and RGB Mini LED can certainly make a comeback, which is where the Samsung R95H steps in. It's the latest TV to be hauled out of its box and onto our testing benches, with testing commencing first thing next week.</p><p>Samsung's approach differs slightly from Sony's and Hisense's, as the Korean tech titan has created its own version called Micro RGB. </p><p>Not to be confused with the company's self-emissive Micro LED display technology, Micro RGB follows the same principles as RGB Mini LED, in that it trades a white backlight and colour filter for dedicated red, blue and green LEDs, but Samsung's managed to shrink said LEDs down even further.</p><p>Samsung's Micro LEDs, once again, not to be confused with Micro LED technology  –  blame Samsung's confusing naming convention for that one – reportedly measure in at under 100 microns. For reference, that's the size of a typical grain of table salt.</p><p>This has allowed the company to pack even more LEDs in, with the increased density expected to deliver enhanced contrast and light control.</p><p>Samsung could be the saving grace of the RGB Mini LED TV tech, and it really impressed us when we saw it during a Samsung hands-on event earlier this year. You can read our <a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-seen-samsungs-2026-lineup-early-theres-one-tv-i-cant-stop-thinking-about-and-its-not-an-oled">early Samsung R95H impressions here</a>.</p><p>However, one of Samsung's biggest adversaries also shared some news this week, and we have an inbound TV that is special for a different reason.</p><p>Hisense, in partnership with Dolby, announced that its range of 2026 TVs will be the first to support Dolby Vision 2, with the higher-tier Dolby Vision 2 Max version being supported on all four of the premium models announced.</p><p>This includes the new UR8, the step-down model to the UR9 that we reviewed recently. It's also an RGB Mini LED, but unlike the Samsung we're about to review, it will support Dolby Vision 2 Max. </p><p>This technically makes it the first Dolby Vision 2-enabled TV to enter our AV testing room, which is certainly a milestone.</p><p>There is, however, one issue. Dolby Vision 2 content is, at the time of writing, slim to non-existent, especially here in the UK. Out of the three services announced – those being Canal+, Peacock, and iQIYI (a streaming service dedicated to Asian TV and movies) – only the last member of that trio is accessible here in the UK.</p><p>However, Dolby claims that "Hisense TV owners will immediately notice a difference across all Dolby Vision content", which means we should see the benefit of the new format even with existing Dolby Vision content. We'll be testing Dolby Vision streams and 4K Blu-rays to thoroughly test Dolby's claims.</p><p>With RGB LED panel technology and Dolby Vision 2 being the two headlining TV features of 2026, we're excited for the week of testing ahead, as we're hoping to put both to the test in the coming weeks.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled"><strong>RGB Mini LED: everything you need to know</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-mini-led-tv"><strong>best Mini LED TVs</strong></a><strong></strong></p>
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                                                            <title><![CDATA[ HDR10+ Advanced lands this month – here's how to watch the next-gen HDR standard ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Samsung's next-gen HDR standard arrives this month, but you'll need a very specific set-up to be able to watch.</p><p>HDR10+ Advanced will only initially be available on certain <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-unveils-its-2026-tv-lineup-headlined-by-an-eye-catching-new-oled-and-its-biggest-micro-rgb-model-to-date">2026 models of Samsung TVs</a>, and only through the <a href="https://www.whathifi.com/reviews/amazon-prime-video">Prime Video</a> streaming service. It's also only available on select Prime Video content at the moment – though Amazon hasn't said what that includes.</p><p>Its rival technology, <a href="https://www.whathifi.com/tv-home-cinema/televisions/dolby-vision-2-is-finally-getting-some-traction-with-tv-makers-but-wheres-the-content">Dolby Vision 2</a>, also launched this week, <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-tv-owners-listen-up-youre-about-to-get-a-major-dolby-vision-upgrade">but only on select Hisense TVs</a>.</p><p>HDR10+ Advanced promises a "brighter, more immersive picture quality", and has been developed with RGB Mini LED TVs in mind, like the <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s95h">R95H</a> (pictured). Confusingly, Samsung refers to its RGB Mini LED TVs as 'Micro RGB TVs'. </p><p>HDR10+ Advanced builds on the <a href="https://www.whathifi.com/advice/hdr10-everything-you-need-to-know">HDR10+</a> standard, with the addition of two key features: Enhanced Overall Brightness and Intelligent Motion Smoothing. </p><p>These are pretty Ronseal: the former uses statistical metadata to deliver "brighter, more precise HDR across the full tonal range", while AI-driven tone mapping preserves shadow detail without compromising peak brightness.</p><p>Intelligent Motion Smoothing, meanwhile, uses scene-by-scene metadata to dynamically adjust motion processing, "preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes."</p><p>We first saw HDR10+ Advanced back in October <a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-had-a-sneak-peek-at-the-future-of-hdr10-and-i-think-samsungs-dolby-vision-2-rival-has-a-bright-future-ahead">during a trip to Samsung's Korean HQ</a>, and we concluded that it looks "very promising".</p><p>Samsung and Amazon have been in bed together for a long time now. Prime Video was also the first streaming service to offer the original HDR10+ format back in 2017.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a><strong>:</strong><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong> </strong></a><strong>everything you need to know</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s95h"><strong>Samsung R95H hands-on review</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-seen-samsungs-2026-lineup-early-theres-one-tv-i-cant-stop-thinking-about-and-its-not-an-oled"><strong>I’ve seen Samsung’s 2026 lineup early: there’s one TV I can’t stop thinking about</strong></a><strong> – and it’s not an OLED</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/hdr10-advanced-lands-this-month-heres-how-to-watch-the-next-gen-hdr-standard</link>
                                                                            <description>
                            <![CDATA[ Spoiler: you'll need a Samsung TV and this streaming service ]]>
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                                                                        <pubDate>Fri, 07 Aug 2026 10:21:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Svetlik ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6UuzZRTGrHJGAqtsQagsSi.jpeg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung R95H on top of a wooden chest of drawers]]></media:description>                                                            <media:text><![CDATA[Samsung R95H on top of a wooden chest of drawers]]></media:text>
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                                <p>Samsung's next-gen HDR standard arrives this month, but you'll need a very specific set-up to be able to watch.</p><p>HDR10+ Advanced will only initially be available on certain <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-unveils-its-2026-tv-lineup-headlined-by-an-eye-catching-new-oled-and-its-biggest-micro-rgb-model-to-date">2026 models of Samsung TVs</a>, and only through the <a href="https://www.whathifi.com/reviews/amazon-prime-video">Prime Video</a> streaming service. It's also only available on select Prime Video content at the moment – though Amazon hasn't said what that includes.</p><p>Its rival technology, <a href="https://www.whathifi.com/tv-home-cinema/televisions/dolby-vision-2-is-finally-getting-some-traction-with-tv-makers-but-wheres-the-content">Dolby Vision 2</a>, also launched this week, <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-tv-owners-listen-up-youre-about-to-get-a-major-dolby-vision-upgrade">but only on select Hisense TVs</a>.</p><p>HDR10+ Advanced promises a "brighter, more immersive picture quality", and has been developed with RGB Mini LED TVs in mind, like the <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s95h">R95H</a> (pictured). Confusingly, Samsung refers to its RGB Mini LED TVs as 'Micro RGB TVs'. </p><p>HDR10+ Advanced builds on the <a href="https://www.whathifi.com/advice/hdr10-everything-you-need-to-know">HDR10+</a> standard, with the addition of two key features: Enhanced Overall Brightness and Intelligent Motion Smoothing. </p><p>These are pretty Ronseal: the former uses statistical metadata to deliver "brighter, more precise HDR across the full tonal range", while AI-driven tone mapping preserves shadow detail without compromising peak brightness.</p><p>Intelligent Motion Smoothing, meanwhile, uses scene-by-scene metadata to dynamically adjust motion processing, "preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes."</p><p>We first saw HDR10+ Advanced back in October <a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-had-a-sneak-peek-at-the-future-of-hdr10-and-i-think-samsungs-dolby-vision-2-rival-has-a-bright-future-ahead">during a trip to Samsung's Korean HQ</a>, and we concluded that it looks "very promising".</p><p>Samsung and Amazon have been in bed together for a long time now. Prime Video was also the first streaming service to offer the original HDR10+ format back in 2017.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a><strong>:</strong><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong> </strong></a><strong>everything you need to know</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s95h"><strong>Samsung R95H hands-on review</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-seen-samsungs-2026-lineup-early-theres-one-tv-i-cant-stop-thinking-about-and-its-not-an-oled"><strong>I’ve seen Samsung’s 2026 lineup early: there’s one TV I can’t stop thinking about</strong></a><strong> – and it’s not an OLED</strong></p>
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                                                            <title><![CDATA[ Hisense TV owners, listen up! You're about to get a major Dolby Vision upgrade ]]></title>
                                                                                                <dc:content><![CDATA[ <p>After almost a year of anticipation and uncertainty, Dolby Vision 2 is finally launching, although you'll need one of the supported TVs to use it.</p><p>Dolby surprised home cinema fans with the announcement of Dolby Vision 2, the latest iteration of its dynamic HDR format, just before IFA 2025. With it came a buzz of excitement, but also many questions, most of which have been periodically answered throughout the year.</p><p>Now, Dolby has officially announced which TVs will be the first to access the new HDR format, and they all come from launch partner Hisense. We've also seen Dolby Vision 2 running on TVs from TCL and Philips at past press demos, although this launch is strictly Hisense for now.</p><p>Supported models include the UX, <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk">UR9</a> and UR8 RGB Mini LED TVs, and U7 Pro (also known as the U7 in the US) Mini LED TV. Interestingly, these models all support the higher-tier Dolby Vision 2 Max format.</p><p>The update is only coming to the Vidaa and Google TV versions of these models. Neither Hisense nor Dolby have confirmed if Dolby Vision 2 will come to older TVs yet.</p><p>At its core, Dolby Vision 2 brings three perks. First, "a powerful new image engine" which is set to enhance new and existing content.</p><p>Second, a new content recognition system that leverages metadata to deliver a more authentic image closer to the creator's intent. </p><p>Third, an intensity slider which allows you to "depth and richness of their Dolby Vision 2 experience" by compensating for contrast lost to viewing angles and reflections.</p><p>Dolby Vision 2 Max is reserved for TVs towards the premium end of the spectrum, and it adds an extra layer of picture enhancements aimed at home cinema enthusiasts.</p><p>These include the Authentic Motion feature, which aims for a "more cinematic feel while eliminating unwanted judder and soap opera effects", alongside Light Sense 2, which utilises your TV's ambient light sensor to optimise the picture settings based on your viewing conditions. </p><p>There is also a selection of pro settings which will allow experienced AV enthusiasts to dig deeper into the experience and customise as needed.</p><p>As for Dolby Vision 2 content, Dolby says that "Hisense TV owners will immediately notice a difference across all Dolby Vision content" for everything from TV and movies to gaming and sport. That said, the only current content partners that will support Dolby Vision 2 content specifically are Canal+, Peacock, and iQIYI.</p><p>These aren't household streaming names on the same level as <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/disney-plus">Disney+</a> or <a href="https://www.whathifi.com/streaming-entertainment/tv-streaming-services/apple-tv-plus">Apple TV</a>, and two of the three services don't actually operate in the UK yet. That said, we presume that more services will support the new HDR format once it has found its footing.</p><p>Likewise, we expect more TV manufacturers to adopt Dolby Vision 2 over time. Sony and LG have yet to confirm whether their next batches of TVs will support the format, and Samsung has already developed its own answer to Dolby Vision 2 in the form of HDR10+ Advanced.</p><p>The software update to enable Dolby Vision 2 on the previously mentioned 2026 Hisense TVs is set to roll out in the coming weeks across Europe, America and Asia-Pacific.</p><p>We'll be testing out Dolby Vision 2 soon to see if it's the generational step up from the original Dolby Vision that we know and love.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a><strong>:</strong><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong> </strong></a><strong>everything you need to know</strong></p><p><strong>Read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9 review</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/i-saw-the-future-of-hdr-at-ces-and-things-are-looking-bright-and-smooth-for-2026"><strong>I saw the future of HDR at CES, and things are looking bright and smooth for 2026</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/hisense-tv-owners-listen-up-youre-about-to-get-a-major-dolby-vision-upgrade</link>
                                                                            <description>
                            <![CDATA[ Dolby Vision 2 is finally launching after a year of speculation ]]>
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                                                                        <pubDate>Thu, 06 Aug 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2026 13:25:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Dolby / Hisense]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of a family watching a colourful swirl on TV with a Dolby Vision 2 logo in the bottom right corner]]></media:description>                                                            <media:text><![CDATA[An image of a family watching a colourful swirl on TV with a Dolby Vision 2 logo in the bottom right corner]]></media:text>
                                <media:title type="plain"><![CDATA[An image of a family watching a colourful swirl on TV with a Dolby Vision 2 logo in the bottom right corner]]></media:title>
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                                <p>After almost a year of anticipation and uncertainty, Dolby Vision 2 is finally launching, although you'll need one of the supported TVs to use it.</p><p>Dolby surprised home cinema fans with the announcement of Dolby Vision 2, the latest iteration of its dynamic HDR format, just before IFA 2025. With it came a buzz of excitement, but also many questions, most of which have been periodically answered throughout the year.</p><p>Now, Dolby has officially announced which TVs will be the first to access the new HDR format, and they all come from launch partner Hisense. We've also seen Dolby Vision 2 running on TVs from TCL and Philips at past press demos, although this launch is strictly Hisense for now.</p><p>Supported models include the UX, <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk">UR9</a> and UR8 RGB Mini LED TVs, and U7 Pro (also known as the U7 in the US) Mini LED TV. Interestingly, these models all support the higher-tier Dolby Vision 2 Max format.</p><p>The update is only coming to the Vidaa and Google TV versions of these models. Neither Hisense nor Dolby have confirmed if Dolby Vision 2 will come to older TVs yet.</p><p>At its core, Dolby Vision 2 brings three perks. First, "a powerful new image engine" which is set to enhance new and existing content.</p><p>Second, a new content recognition system that leverages metadata to deliver a more authentic image closer to the creator's intent. </p><p>Third, an intensity slider which allows you to "depth and richness of their Dolby Vision 2 experience" by compensating for contrast lost to viewing angles and reflections.</p><p>Dolby Vision 2 Max is reserved for TVs towards the premium end of the spectrum, and it adds an extra layer of picture enhancements aimed at home cinema enthusiasts.</p><p>These include the Authentic Motion feature, which aims for a "more cinematic feel while eliminating unwanted judder and soap opera effects", alongside Light Sense 2, which utilises your TV's ambient light sensor to optimise the picture settings based on your viewing conditions. </p><p>There is also a selection of pro settings which will allow experienced AV enthusiasts to dig deeper into the experience and customise as needed.</p><p>As for Dolby Vision 2 content, Dolby says that "Hisense TV owners will immediately notice a difference across all Dolby Vision content" for everything from TV and movies to gaming and sport. That said, the only current content partners that will support Dolby Vision 2 content specifically are Canal+, Peacock, and iQIYI.</p><p>These aren't household streaming names on the same level as <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/disney-plus">Disney+</a> or <a href="https://www.whathifi.com/streaming-entertainment/tv-streaming-services/apple-tv-plus">Apple TV</a>, and two of the three services don't actually operate in the UK yet. That said, we presume that more services will support the new HDR format once it has found its footing.</p><p>Likewise, we expect more TV manufacturers to adopt Dolby Vision 2 over time. Sony and LG have yet to confirm whether their next batches of TVs will support the format, and Samsung has already developed its own answer to Dolby Vision 2 in the form of HDR10+ Advanced.</p><p>The software update to enable Dolby Vision 2 on the previously mentioned 2026 Hisense TVs is set to roll out in the coming weeks across Europe, America and Asia-Pacific.</p><p>We'll be testing out Dolby Vision 2 soon to see if it's the generational step up from the original Dolby Vision that we know and love.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a><strong>:</strong><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong> </strong></a><strong>everything you need to know</strong></p><p><strong>Read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9 review</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/i-saw-the-future-of-hdr-at-ces-and-things-are-looking-bright-and-smooth-for-2026"><strong>I saw the future of HDR at CES, and things are looking bright and smooth for 2026</strong></a></p>
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                                                            <title><![CDATA[ When is the best time to buy an OLED? I did a deep dive on the price history of the LG C5 – and found the exact time to purchase ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As the resident deals writer of <em>What Hi-Fi?</em>, there’s one question that haunts me more than any other… when <em>is</em> the best time to buy an OLED? </p><p>Black Friday? Prime Day? Just after the next model comes out? </p><p>Now, those are all valid answers – they are all times we have seen price crashes on various OLED TVs. But which one is actually the cheapest? Obviously TVs become cheaper the longer they are out – but where’s the sweet spot before the TV gets discontinued or just becomes woefully outdated?</p><p>To settle things once and for all, I have undertaken a price history on one of the biggest and best TVs out there: the LG C5. The model is perfect for this exercise, as the LG C-series is extremely popular, follows a yearly release cycle, and, if you check our reviews, is a rather impressive OLED TV line. </p><p>Having covered <em>many </em>LG C5 deals since it was released in spring 2025, we have a fair bit of data about its price history over time. So let’s get stuck in…</p><h2 id="lg-c5-a-price-history">LG C5: a price history</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jRCvua2Qe2SPza45hL2Ycf" name="LG OLED55C5 (Future hands on) Main" alt="A LG C5 55-inch OLED TV placed on a wooden TV stand" src="https://cdn.mos.cms.futurecdn.net/jRCvua2Qe2SPza45hL2Ycf.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Drive To Survive)</span></figcaption></figure><p>For convenience’s sake, let’s start with one size: the 55-inch LG C5, which is the largest model we reviewed and one of the more popular sizes. We reviewed the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">55-inch LG C5</a> on 12 April 2025 at its launch price of £1900 / $1999 / AU$3299. </p><p>It didn’t take long for some serious discounts to arrive. On 21 May 2025, barely two months after release, we reported that the <a href="https://www.whathifi.com/tv-home-cinema/televisions/two-of-the-best-oled-tvs-of-2025-are-on-sale-right-now-save-hundreds-on-the-lg-g5-and-c5">55-inch C5 was down to £1520</a> at Richer Sounds. That’s a £380 (20 per cent) saving already – and that highlighted price didn’t even include a cashback offer that was running at the time. </p><div class="vizualizer-embed"><style>@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap');@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap');#fv-chart-1785324291397-p308ed6y1 *, #fv-chart-1785324291397-p308ed6y1 *:before, #fv-chart-1785324291397-p308ed6y1 *:after, #fv-chart-1785324291397-p308ed6y1-slideshow *, #fv-chart-1785324291397-p308ed6y1-slideshow *:before, #fv-chart-1785324291397-p308ed6y1-slideshow *:after {box-sizing: border-box !important; margin: 0; padding: 0; border: 0;font-size: 100%; font: inherit; vertical-align: baseline;}#fv-chart-1785324291397-p308ed6y1, #fv-chart-1785324291397-p308ed6y1-slideshow { font-family: 'Open Sans', sans-serif !important; }#fv-chart-1785324291397-p308ed6y1 {position: relative !important; overflow: visible 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}#fv-chart-1785324291397-p308ed6y1 .fv-versus-select.fv-select-left { text-align: center; direction: ltr; padding-right: 1.25rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select.fv-select-right { text-align: center; padding-right: 1.25rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select option { font-family: 'Open Sans', sans-serif; font-weight: 400; font-size: 14px; color: #374151; direction: ltr; text-align: left; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-vs { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; color: #374151; letter-spacing: 0.1em; padding: 0 1rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-body { display: flex; flex-direction: column; gap: 1.5rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-row { position: relative; height: auto; padding-top: 20px; margin-bottom: 0.25rem; display: block; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-container { position: relative; height: 32px; display: flex; align-items: center; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-left-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-end; align-items: center; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-right-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-start; align-items: center; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar { height: 32px; width: var(--target-width); transition: width 0.8s ease-out; animation: fv-grow-max-width 0.8s ease-out forwards; display: flex; align-items: center; overflow: hidden; color: #ffffff; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-left { border-radius: 4px 0 0 4px; justify-content: flex-end; padding: 0 8px; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-right { border-radius: 0 4px 4px 0; justify-content: flex-start; padding: 0 8px; }@keyframes fv-grow-max-width {from { max-width: 0; }to { max-width: 100%; }}#fv-chart-1785324291397-p308ed6y1 .fv-versus-center-line { position: absolute; left: 50%; top: 0; bottom: 0; width: 4px; background-color: #ffffff; transform: translateX(-50%); z-index: 1; }#fv-chart-1785324291397-p308ed6y1 .fv-inside-left { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-inside-right { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-val-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1785324291397-p308ed6y1 .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1785324291397-p308ed6y1 .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1785324291397-p308ed6y1 .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1785324291397-p308ed6y1 .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1785324291397-p308ed6y1 .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-multi-legend-item { display: flex !important; align-items: center !important; gap: 8px !important; font-size: 14px !important; color: #374151 !important; font-weight: 500 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-legend-swatch { width: 16px !important; height: 16px !important; border-radius: 3px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-benchmark-group { margin-bottom: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-benchmark-title {font-size: 18px !important; font-weight: 600 !important; margin-bottom: 16px !important; margin-top: 0 !important; padding: 0 !important;text-align: center !important; color: var(--riv-primary) !important; flex: 1 !important; min-width: 0 !important;font-family: 'Open Sans', sans-serif !important; line-height: 1.3 !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;word-wrap: break-word !important;max-width: 100% !important;}#fv-chart-1785324291397-p308ed6y1 .fv-bar-row, #fv-chart-1785324291397-p308ed6y1 .fv-stacked-product { display: flex !important; align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; color: #fff !important; background: rgba(0,0,0,0.8) !important; border-radius: 4px !important; line-height: 1.4 !important; font-weight: normal !important; text-transform: none !important; word-wrap: break-word !important; z-index: 10 !important; align-items: center !important; overflow-y: auto !important; }#fv-chart-1785324291397-p308ed6y1.preview-wrapper .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785324291397-p308ed6y1.preview-wrapper .fv-bar-commentary-inline:focus, #fv-chart-1785324291397-p308ed6y1.preview-wrapper .fv-bar-commentary-inline:focus-within, #fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-commentary-inline:focus, #fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-commentary-inline:focus-within { display: flex !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar { height: 100% !important; border-radius: 3px !important; display: flex !important; align-items: center !important; transition: opacity 0.2s ease, width 0.8s ease-out !important; min-height: 23px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar:hover { opacity: 0.8 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-inner-content { display: flex !important; justify-content: space-between !important; align-items: center !important; width: 100% !important; height: 100% !important; padding: 0 8px !important; font-size: 14px !important; font-weight: bold !important; overflow: hidden !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-inner-label { white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important; padding-right: 8px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-inner-value { flex-shrink: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-value-outside { padding-left: 8px !important; font-size: 14px !important; font-weight: bold !important; color: #374151 !important; white-space: nowrap !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-label.fv-primary-product { font-weight: bold !important; color: var(--riv-primary) !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-bar-container { flex-direction: column !important; padding: 4px !important; align-items: stretch !important; gap: 4px !important; height: auto !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-bar-item { display: flex !important; align-items: center !important; height: 25px !important; width: 100% !important; }#fv-chart-1785324291397-p308ed6y1 .fv-stacked-bar { display: flex !important; overflow: hidden !important; }#fv-chart-1785324291397-p308ed6y1 .fv-stacked-segment { height: 100% !important; display: flex !important; align-items: center !important; justify-content: flex-end !important; padding-right: 8px !important; border-right: 1px solid rgba(255,255,255,0.3) !important; }#fv-chart-1785324291397-p308ed6y1 .fv-stacked-segment:last-child { border-right: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-segment-value { font-size: 14px !important; font-weight: bold !important; }#fv-chart-1785324291397-p308ed6y1 .fv-grouped-bar-product { display: flex !important; flex-direction: column !important; width: 100% !important; margin-bottom: 1.25rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-grouped-product-title-wrapper { padding-left: 150px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-grouped-product-title { width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.5rem !important; font-weight: 700 !important; font-size: 14px !important; color: #374151 !important; text-transform: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-cluster { width: 100% !important; flex-grow: 1 !important; display: flex !important; flex-direction: column !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-cluster .fv-bar-row { margin-bottom: 3px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-cluster .fv-bar-container { height: 20px !important; }#fv-chart-1785324291397-p308ed6y1 .riv-grid line {stroke: #D1D5DB !important;stroke-dasharray: 3 3 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-wrapper { display: flex !important; width: 100% !important; margin-top: 0.5rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-label-space { width: 150px !important; padding-right: 10px !important; flex-shrink: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-chart-space { flex-grow: 1 !important; padding-right: 8px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-wrapper.fv-grouped-x-axis { margin-left: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-line { border-top: 1px solid #D1D5DB !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-ticks { display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-ticks span { position: relative !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-ticks span::before { content: '' !important; position: absolute !important; top: -6px !important; left: 50% !important; transform: translateX(-50%) !important; width: 2px !important; height: 4px !important; background-color: #D1D5DB !important; border-radius: 1px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-unit { text-align: center !important; font-size: 14px !important; color: #374151 !important; margin-top: 8px !important; display: block !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-title { text-align: center !important; font-size: 15px !important; color: #374151 !important; margin-top: 8px !important; margin-bottom: 16px !important; line-height: 1.5 !important; padding: 0 1rem !important; display: block !important; font-weight: bold !important; }#fv-chart-1785324291397-p308ed6y1 .fv-y-axis-title {font-size: 15px !important;color: #374151 !important;line-height: 1.5 !important;text-align: left !important;padding-left: 5.83% !important;margin-bottom: 4px !important;display: block !important;font-weight: bold !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-pie-container,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-pie-container {flex-direction: column !important; gap: 1rem !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-grouped-product-title-wrapper,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-grouped-product-title-wrapper {padding-left: 0 !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-stacked-product,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-grouped-bar-product,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-stacked-product,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-grouped-bar-product {flex-direction: column !important; align-items: flex-start !important; margin-bottom: 1.25rem !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-label:not(.fv-grouped-product-title),#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-label:not(.fv-grouped-product-title) {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-label,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-grouped-product-title,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-label,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-grouped-product-title {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-container,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-cluster,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-container,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-cluster {width: 100% !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus-within,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus-within {position: static !important; 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chartWrapper.querySelector('.fv-countdown-container');if (countdownContainer) {var targetDateAttr = countdownContainer.getAttribute('data-target-date');if (targetDateAttr) {var targetDate = new Date(targetDateAttr);var primaryColor = countdownContainer.getAttribute('data-primary-color') || '#f97316';var subheadColor = countdownContainer.getAttribute('data-subhead-color') || '#ffffff';var pad = function(n) { return (n < 10 ? '0' : '') + n; };var updateCountdown = function() {var difference = +targetDate - +new Date();var d = 0, h = 0, m = 0, s = 0;if (difference > 0) {d = Math.floor(difference / (1000 * 60 * 60 * 24));h = Math.floor((difference / (1000 * 60 * 60)) % 24);m = Math.floor((difference / 1000 / 60) % 60);s = Math.floor((difference / 1000) % 60);}var daysEl = countdownContainer.querySelector('[data-time="days"]');var hoursEl = countdownContainer.querySelector('[data-time="hours"]');var minsEl = countdownContainer.querySelector('[data-time="minutes"]');var secsEl = countdownContainer.querySelector('[data-time="seconds"]');if (daysEl) daysEl.textContent = d;if (hoursEl) hoursEl.textContent = pad(h);if (minsEl) minsEl.textContent = pad(m);if (secsEl) secsEl.textContent = pad(s);};updateCountdown();setInterval(updateCountdown, 1000);}}}if (false) {var slideshowContainer = document.getElementById(uniqueId + '-slideshow');if (slideshowContainer) {var slides = slideshowContainer.querySelectorAll('.fv-slide');slides.forEach(function(slide) {setupWrapper(slide.querySelector('.fv-chart-wrapper'));});}} else {setupWrapper(root);}}if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', function() { initialize('fv-chart-1785324291397-p308ed6y1', false); });} else {initialize('fv-chart-1785324291397-p308ed6y1', false);}})();</script></div><p>The next big price decrease we spotted came on 6th October 2025, when we reported that <a href="https://www.whathifi.com/tv-home-cinema/televisions/forget-amazon-a-smaller-retailer-is-offering-the-lowest-ever-price-weve-seen-on-this-five-star-lg-oled-tv">the C5 was now £1199 at Richer Sounds</a>. The C5 had been out for more than six months at this point, so a big price decrease was not unexpected; with another six months to go until the inevitable release of the C6, the C5 was now reduced by £700 (37 per cent). But all eyes were now turning towards Black Friday...</p><p>Curiously, while we did see a good price of £1069 on Black Friday, the 55-inch C5 was actually a tad cheaper a few weeks earlier on 6th November, when we spotted it at £1050. </p><p>The C5 saved its best discount for Cyber Monday, however, when it broke through the £1000 barrier and crashed to £965 – a good 49 per cent off. </p><p>Here we see the price of the C5 start to stabilise just under the £1000 mark. Even the arrival of the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> in spring 2026 didn’t result in any significant further discounts. </p><p>The next round of new lowest prices came around yet another sales event: the run-up to the FIFA World Cup 2026. This was a period when retailers were dropping new lowest prices on TVs left, right and centre. The LG C5 was not left on the bench – it hit rock bottom on 5th June 2026, <a href="https://www.whathifi.com/tv-home-cinema/televisions/this-multi-award-winning-lg-oled-is-officially-half-price-just-in-time-for-the-world-cup">officially reaching half price</a> with a £949 price tag, once again at Richer Sounds. </p><p>By the time Amazon Prime Day rolled along in June 2026, the World Cup was in full swing and new TV discounts had started to die down a bit. The LG C5 was one of the star products of that sales event, with prices dropping back down to £977, but that wasn’t quite a new low for the 55-inch model. </p><p>And now? As of July 2026, the best price we found for the 55-inch LG C5 was <a href="https://www.richersounds.com/lg-oled55c54la/?ClickID=RXDwInWv8xycTNJ3So1OTz2%3AUkuX6BXr20tZx40&irgwc=1&afsrc=1&utm_source=impact&utm_medium=affiliate&utm_campaign=221109&im_rewards=">£969 at Richer Sounds</a> and <a href="https://www.sevenoakssoundandvision.co.uk/p-68997-lg-c5-series-oled55c56lb-55-4k-oled-evo-ai-smart-tv.aspx?im_ref=!FN0BAJObSxapuBHwu2lj5FqLMLoLGkWCizMR8bAr6QeAoxvwBMIJcR-FiHjr4nCChRaDA1-1gyysDwAAspIqwQ&sharedid=whathifi-gb&irpid=221109&irgwc=1&impqs=AAAADN9qxEiuN7qleh3Kh0DokbRtUJ1CzzkNpIe236thaJrtjZa2Wnmm61Q10we8Mr2VYGCd2BZLIE7Sy_YjiaeG6HDj8xZc47hXrcsPbluo9hF8t4JiDQlfqcM_PqlvkIvWiXxRP-u4OQ-Xz7GjhBDB1EzBiu86VrIV&im_program=34070&im_ad=2927631&im_partner=221109&afsrc=1">Sevenoaks</a> thanks to a £30 voucher code. That’s a fine price for an Award-winning OLED TV, but it’s still a few whiskers off the lowest ever price. </p><p>It’s also worth noting that it was often specialist retailers who were offering new lows on the 55-inch C5 – not always Amazon, as some might assume. </p><div data-widget-type="review" data-model-name="LG OLED evo AI C5 55-inch TV 2025" class="hawk-root"></div><h2 id="how-do-the-other-sizes-compare">How do the other sizes compare? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="P7rJzFC9j5f8J99LBY5AUX" name="LG C5 42-inch (Future hands on) 03" alt="LG C5 42-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/P7rJzFC9j5f8J99LBY5AUX.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Prime Video, Stanley Tucci Searching For Italy)</span></figcaption></figure><p>After an exhaustive look at the 55-inch model, it’s only fitting that we have a quick look at other screen sizes to ensure we weren’t dealing with an outlier. 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.fv-inner-wrapper.fv-is-shop-the-look {padding: 0 !important;border-radius: 0 !important;box-shadow: none !important;margin: 0 !important;background-color: transparent !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow {position: relative !important;width: 100% !important;margin: 1rem 0 !important;--riv-primary: #D50032;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-slides-wrapper {position: relative !important;width: 100% !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-slide {width: 100% !important;animation: fv-fade-in 0.3s ease-in-out;}@keyframes fv-fade-in {from { opacity: 0; }to { opacity: 1; }}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-slideshow-nav-row {position: relative !important;display: flex !important;justify-content: space-between !important;align-items: center !important;padding: 0 0 16px 0 !important;width: 100% !important;z-index: 20 !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-nav-btn {background-color: var(--riv-primary) !important;color: #ffffff !important;border: none !important;border-radius: 4px !important;padding: 8px 16px !important;font-size: 14px !important;font-weight: 700 !important;cursor: pointer !important;display: flex !important;align-items: center !important;justify-content: center !important;gap: 6px !important;transition: opacity 0.2s, background-color 0.2s !important;height: 36px !important;text-transform: none !important;box-shadow: 0 1px 2px rgba(0,0,0,0.1) !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-nav-btn svg {width: 18px !important;height: 18px !important;stroke-width: 3px !important;filter: none !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-nav-btn:hover {opacity: 0.9 !important;transform: translateY(-1px) !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-nav-btn.disabled {background-color: #E5E7EB !important;color: #9CA3AF !important;cursor: default !important;pointer-events: none !important;box-shadow: none !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-slide-counter {font-family: 'Poppins', sans-serif !important;font-size: 14px !important;font-weight: 600 !important;color: #374151 !important;text-align: center !important;min-width: 40px !important;background-color: rgba(255,255,255,0.8) !important;padding: 2px 8px !important;border-radius: 10px !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-slideshow-select {position: absolute !important;top: 10px !important;right: 10px !important;z-index: 20 !important;appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background-color: white !important;border: 1px solid #d1d5db !important;color: #1F2937 !important;font-family: 'Open Sans', sans-serif !important;font-size: 14px !important;font-weight: 600 !important;padding: 6px 32px 6px 12px !important;border-radius: 4px !important;cursor: pointer !important;box-shadow: 0 1px 2px rgba(0,0,0,0.05) !important;background-image: url("data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 20 20'%3e%3cpath stroke='%236b7280' stroke-linecap='round' stroke-linejoin='round' stroke-width='1.5' d='M6 8l4 4 4-4'/%3e%3c/svg%3e") !important;background-position: right 0.5rem center !important;background-repeat: no-repeat !important;background-size: 1.5em 1.5em !important;}#fv-chart-1785324903229-dg6qkcdus-slideshow .fv-slideshow-select:focus {outline: 2px solid #D50032 !important;border-color: #D50032 !important;}#fv-chart-1785324903229-dg6qkcdus .fv-chart-title {font-weight: bold !important;text-align: center !important;margin-bottom: 0.5rem !important;color: var(--riv-primary) !important;font-size: 20px !important;line-height: 1.2 !important;font-family: 'Open Sans', sans-serif !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;padding: 0 20px !important;}#fv-chart-1785324903229-dg6qkcdus .fv-chart-subhead {font-size: 18px !important;font-weight: 500 !important;text-align: center !important;margin-bottom: 2rem !important;color: #374151 !important;line-height: 1.7 !important;font-family: 'Open Sans', sans-serif !important;display: block !important;text-transform: none !important;padding: 0 20px !important;}#fv-chart-1785324903229-dg6qkcdus .rv-chart-caption { font-size: 15px !important; color: #374151 !important; text-align: center !important; font-style: normal !important; font-weight: normal !important; line-height: 1.7 !important; font-family: 'Open Sans', sans-serif !important; display: block !important; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-chart { display: flex; flex-direction: column; width: 100%; margin-top: 1rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; padding: 0 1rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select-wrapper { flex: 1; min-width: 0; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select-wrapper.fv-left { text-align: center; padding-right: 1rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select-wrapper.fv-right { text-align: center; padding-left: 1rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select-container { position: relative; display: inline-block; max-width: 100%; width: 100%; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-chevron { position: absolute; top: 50%; transform: translateY(-50%); pointer-events: none; width: 16px; height: 16px; flex-shrink: 0; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select-wrapper.fv-left .fv-versus-chevron { right: 0; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select-wrapper.fv-right .fv-versus-chevron { right: 0; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select { background: transparent; border: none; border-bottom: 2px solid; font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; padding: 0.25rem 0; cursor: pointer; outline: none; appearance: none; -webkit-appearance: none; -moz-appearance: none; max-width: 100%; width: 100%; text-overflow: ellipsis; overflow: hidden; white-space: nowrap; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select.fv-select-left { text-align: center; direction: ltr; padding-right: 1.25rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select.fv-select-right { text-align: center; padding-right: 1.25rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-select option { font-family: 'Open Sans', sans-serif; font-weight: 400; font-size: 14px; color: #374151; direction: ltr; text-align: left; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-vs { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; color: #374151; letter-spacing: 0.1em; padding: 0 1rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-body { display: flex; flex-direction: column; gap: 1.5rem; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-row { position: relative; height: auto; padding-top: 20px; margin-bottom: 0.25rem; display: block; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-bar-container { position: relative; height: 32px; display: flex; align-items: center; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-bar-left-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-end; align-items: center; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-bar-right-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-start; align-items: center; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-bar { height: 32px; width: var(--target-width); transition: width 0.8s ease-out; animation: fv-grow-max-width 0.8s ease-out forwards; display: flex; align-items: center; overflow: hidden; color: #ffffff; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-bar-left { border-radius: 4px 0 0 4px; justify-content: flex-end; padding: 0 8px; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-bar-right { border-radius: 0 4px 4px 0; justify-content: flex-start; padding: 0 8px; }@keyframes fv-grow-max-width {from { max-width: 0; }to { max-width: 100%; }}#fv-chart-1785324903229-dg6qkcdus .fv-versus-center-line { position: absolute; left: 50%; top: 0; bottom: 0; width: 4px; background-color: #ffffff; transform: translateX(-50%); z-index: 1; }#fv-chart-1785324903229-dg6qkcdus .fv-inside-left { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785324903229-dg6qkcdus .fv-inside-right { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-val-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1785324903229-dg6qkcdus .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1785324903229-dg6qkcdus .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1785324903229-dg6qkcdus .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1785324903229-dg6qkcdus .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1785324903229-dg6qkcdus .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1785324903229-dg6qkcdus .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1785324903229-dg6qkcdus .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1785324903229-dg6qkcdus .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1785324903229-dg6qkcdus .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1785324903229-dg6qkcdus .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1785324903229-dg6qkcdus .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1785324903229-dg6qkcdus .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1785324903229-dg6qkcdus .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1785324903229-dg6qkcdus .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1785324903229-dg6qkcdus .fv-multi-legend-item { display: flex !important; align-items: center !important; gap: 8px !important; font-size: 14px !important; color: #374151 !important; font-weight: 500 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-multi-legend-swatch { width: 16px !important; height: 16px !important; border-radius: 3px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-benchmark-group { margin-bottom: 1rem !important; }#fv-chart-1785324903229-dg6qkcdus .fv-benchmark-title {font-size: 18px !important; font-weight: 600 !important; margin-bottom: 16px !important; margin-top: 0 !important; padding: 0 !important;text-align: center !important; color: var(--riv-primary) !important; flex: 1 !important; min-width: 0 !important;font-family: 'Open Sans', sans-serif !important; line-height: 1.3 !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;word-wrap: break-word !important;max-width: 100% !important;}#fv-chart-1785324903229-dg6qkcdus .fv-bar-row, #fv-chart-1785324903229-dg6qkcdus .fv-stacked-product { display: flex !important; align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; color: #fff !important; background: rgba(0,0,0,0.8) !important; border-radius: 4px !important; line-height: 1.4 !important; font-weight: normal !important; text-transform: none !important; word-wrap: break-word !important; z-index: 10 !important; align-items: center !important; overflow-y: auto !important; }#fv-chart-1785324903229-dg6qkcdus.preview-wrapper .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785324903229-dg6qkcdus.preview-wrapper .fv-bar-commentary-inline:focus, #fv-chart-1785324903229-dg6qkcdus.preview-wrapper .fv-bar-commentary-inline:focus-within, #fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-commentary-inline:focus, #fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-commentary-inline:focus-within { display: flex !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar { height: 100% !important; border-radius: 3px !important; display: flex !important; align-items: center !important; transition: opacity 0.2s ease, width 0.8s ease-out !important; min-height: 23px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar:hover { opacity: 0.8 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-inner-content { display: flex !important; justify-content: space-between !important; align-items: center !important; width: 100% !important; height: 100% !important; padding: 0 8px !important; font-size: 14px !important; font-weight: bold !important; overflow: hidden !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-inner-label { white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important; padding-right: 8px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-inner-value { flex-shrink: 0 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-value-outside { padding-left: 8px !important; font-size: 14px !important; font-weight: bold !important; color: #374151 !important; white-space: nowrap !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-label.fv-primary-product { font-weight: bold !important; color: var(--riv-primary) !important; }#fv-chart-1785324903229-dg6qkcdus .fv-multi-bar-container { flex-direction: column !important; padding: 4px !important; align-items: stretch !important; gap: 4px !important; height: auto !important; }#fv-chart-1785324903229-dg6qkcdus .fv-multi-bar-item { display: flex !important; align-items: center !important; height: 25px !important; width: 100% !important; }#fv-chart-1785324903229-dg6qkcdus .fv-stacked-bar { display: flex !important; overflow: hidden !important; }#fv-chart-1785324903229-dg6qkcdus .fv-stacked-segment { height: 100% !important; display: flex !important; align-items: center !important; justify-content: flex-end !important; padding-right: 8px !important; border-right: 1px solid rgba(255,255,255,0.3) !important; }#fv-chart-1785324903229-dg6qkcdus .fv-stacked-segment:last-child { border-right: none !important; }#fv-chart-1785324903229-dg6qkcdus .fv-segment-value { font-size: 14px !important; font-weight: bold !important; }#fv-chart-1785324903229-dg6qkcdus .fv-grouped-bar-product { display: flex !important; flex-direction: column !important; width: 100% !important; margin-bottom: 1.25rem !important; }#fv-chart-1785324903229-dg6qkcdus .fv-grouped-product-title-wrapper { padding-left: 150px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-grouped-product-title { width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.5rem !important; font-weight: 700 !important; font-size: 14px !important; color: #374151 !important; text-transform: none !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-cluster { width: 100% !important; flex-grow: 1 !important; display: flex !important; flex-direction: column !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-cluster .fv-bar-row { margin-bottom: 3px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-bar-cluster .fv-bar-container { height: 20px !important; }#fv-chart-1785324903229-dg6qkcdus .riv-grid line {stroke: #D1D5DB !important;stroke-dasharray: 3 3 !important;}#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-wrapper { display: flex !important; width: 100% !important; margin-top: 0.5rem !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-label-space { width: 150px !important; padding-right: 10px !important; flex-shrink: 0 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-chart-space { flex-grow: 1 !important; padding-right: 8px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-wrapper.fv-grouped-x-axis { margin-left: 0 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-line { border-top: 1px solid #D1D5DB !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-ticks { display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-ticks span { position: relative !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-ticks span::before { content: '' !important; position: absolute !important; top: -6px !important; left: 50% !important; transform: translateX(-50%) !important; width: 2px !important; height: 4px !important; background-color: #D1D5DB !important; border-radius: 1px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-unit { text-align: center !important; font-size: 14px !important; color: #374151 !important; margin-top: 8px !important; display: block !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-title { text-align: center !important; font-size: 15px !important; color: #374151 !important; margin-top: 8px !important; margin-bottom: 16px !important; line-height: 1.5 !important; padding: 0 1rem !important; display: block !important; font-weight: bold !important; }#fv-chart-1785324903229-dg6qkcdus .fv-y-axis-title {font-size: 15px !important;color: #374151 !important;line-height: 1.5 !important;text-align: left !important;padding-left: 5.83% !important;margin-bottom: 4px !important;display: block !important;font-weight: bold !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-pie-container,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-pie-container {flex-direction: column !important; gap: 1rem !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-grouped-product-title-wrapper,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-grouped-product-title-wrapper {padding-left: 0 !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-row,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-stacked-product,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-grouped-bar-product,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-row,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-stacked-product,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-grouped-bar-product {flex-direction: column !important; align-items: flex-start !important; margin-bottom: 1.25rem !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-label:not(.fv-grouped-product-title),#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-label:not(.fv-grouped-product-title) {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-label,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-grouped-product-title,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-label,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-grouped-product-title {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem 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477.65,254.67 C 488.66,254.67 499.67,256.13 510.68,256.13 C 521.69,256.13 532.70,257.11 543.71,257.11 C 546.46,257.11 549.22,254.19 551.97,254.19 C 554.72,254.19 557.47,257.11 560.23,257.11" data-product="LG C5 55-inch" fill="none" stroke="#A1A5A8" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /><path class="riv-line-path" d="M 48.26,46.50 C 59.27,46.50 70.28,119.50 81.29,119.50 C 111.57,119.50 141.84,168.29 172.12,168.29 C 183.13,168.29 194.14,192.62 205.15,192.62 C 210.66,192.62 216.16,192.62 221.67,192.62 C 235.43,192.62 249.19,204.79 262.95,204.79 C 268.46,204.79 273.96,216.96 279.47,216.96 C 293.23,216.96 306.99,225.23 320.76,225.23 C 334.52,225.23 348.28,219.39 362.05,219.39 C 364.80,219.39 367.55,204.79 370.30,204.79 C 378.56,204.79 386.82,223.04 395.08,223.04 C 430.86,223.04 466.64,216.96 502.42,216.96 C 529.95,216.96 557.47,204.79 585.00,204.79" data-product="LG C5 65-inch" fill="none" stroke="#B0002A" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="40.00" cy="204.67" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="122.58" cy="259.54" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="139.09" cy="259.54" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="163.86" cy="259.54" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="188.64" cy="271.71" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="213.41" cy="271.71" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="238.18" cy="271.71" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="271.21" cy="277.79" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="304.24" cy="284.97" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="329.02" cy="286.55" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="345.53" cy="284.97" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="378.56" cy="287.52" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="411.59" cy="289.95" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="428.11" cy="289.95" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="452.88" cy="295.19" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="485.91" cy="296.04" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="518.94" cy="299.20" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="535.45" cy="300.66" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="568.48" cy="283.87" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="97.80" cy="192.50" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="106.06" cy="253.45" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="155.61" cy="247.37" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="196.89" cy="259.54" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="246.44" cy="259.54" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="295.98" cy="271.71" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="353.79" cy="271.71" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="403.33" cy="271.71" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="419.85" cy="276.81" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="436.36" cy="271.71" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="444.62" cy="279.98" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="461.14" cy="283.87" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="494.17" cy="282.65" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="527.20" cy="286.79" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 48-inch" cx="576.74" cy="271.71" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="56.52" cy="143.83" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="64.77" cy="190.07" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="89.55" cy="168.29" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="114.32" cy="229.12" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="130.83" cy="229.12" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="147.35" cy="229.12" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="180.38" cy="247.25" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="229.92" cy="241.29" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="254.70" cy="244.94" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="287.73" cy="254.67" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="312.50" cy="258.81" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="337.27" cy="257.59" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="386.82" cy="253.45" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="469.39" cy="259.54" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="477.65" cy="254.67" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="510.68" cy="256.13" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="543.71" cy="257.11" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="551.97" cy="254.19" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="560.23" cy="257.11" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="48.26" cy="46.50" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="81.29" cy="119.50" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="172.12" cy="168.29" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="205.15" cy="192.62" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="221.67" cy="192.62" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="262.95" cy="204.79" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="279.47" cy="216.96" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="320.76" cy="225.23" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="362.05" cy="219.39" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="370.30" cy="204.79" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="395.08" cy="223.04" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="502.42" cy="216.96" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="585.00" cy="204.79" r="2" fill="#B0002A" style="opacity:0;" /></svg><div class="fv-x-axis-title">Date</div><div class="riv-line-legend" data-chart="fv-chart-1785324903229-dg6qkcdus-line-Price"><button class="riv-legend-item " data-product="LG C5 42-inch"><span class="riv-legend-marker" style="background-color: #D50032;"></span>LG C5 42-inch</button><button class="riv-legend-item " data-product="LG C5 48-inch"><span class="riv-legend-marker" style="background-color: #000000;"></span>LG C5 48-inch</button><button class="riv-legend-item " data-product="LG C5 55-inch"><span class="riv-legend-marker" style="background-color: #A1A5A8;"></span>LG C5 55-inch</button><button class="riv-legend-item " data-product="LG C5 65-inch"><span class="riv-legend-marker" style="background-color: #B0002A;"></span>LG C5 65-inch</button></div><table class="sr-only"><caption>Price Data</caption><thead><tr><th>Timestamp (date)</th><th>LG C5 42-inch (£)</th><th>LG C5 48-inch (£)</th><th>LG C5 55-inch (£)</th><th>LG C5 65-inch (£)</th></tr></thead><tbody><tr data-timestamp-label="31/03/2025"><td>0</td><td>1400</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="31/03/25"><td>1</td><td>N/A</td><td>N/A</td><td>N/A</td><td>2700</td></tr><tr data-timestamp-label="12/04/25"><td>2</td><td>N/A</td><td>N/A</td><td>1900</td><td>N/A</td></tr><tr data-timestamp-label="21/05/25"><td>3</td><td>N/A</td><td>N/A</td><td>1520</td><td>N/A</td></tr><tr data-timestamp-label="17/06/25"><td>5</td><td>N/A</td><td>N/A</td><td>N/A</td><td>2100</td></tr><tr data-timestamp-label="10/07/25"><td>6</td><td>N/A</td><td>N/A</td><td>1699</td><td>N/A</td></tr><tr data-timestamp-label="21/07/25"><td>7</td><td>N/A</td><td>1500</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="24/09/25"><td>8</td><td>N/A</td><td>999</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="06/10/25"><td>9</td><td>N/A</td><td>N/A</td><td>1199</td><td>N/A</td></tr><tr data-timestamp-label="08/10/25"><td>10</td><td>949</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="21/10/25"><td>11</td><td>N/A</td><td>N/A</td><td>1199</td><td>N/A</td></tr><tr data-timestamp-label="21/10/2025"><td>12</td><td>949</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>13</td><td>N/A</td><td>N/A</td><td>1199</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>14</td><td>N/A</td><td>1049</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>15</td><td>949</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>16</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1699</td></tr><tr data-timestamp-label="06/11/25"><td>17</td><td>N/A</td><td>N/A</td><td>1050</td><td>N/A</td></tr><tr data-timestamp-label="06/11/25"><td>18</td><td>849</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="06/11/25"><td>19</td><td>N/A</td><td>949</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="06/11/25"><td>20</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1499</td></tr><tr data-timestamp-label="07/11/25"><td>21</td><td>849</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="10/11/25"><td>22</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1499</td></tr><tr data-timestamp-label="13/11/25"><td>23</td><td>N/A</td><td>N/A</td><td>1099</td><td>N/A</td></tr><tr data-timestamp-label="13/11/25"><td>24</td><td>849</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="13/11/25"><td>25</td><td>N/A</td><td>949</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="20/11/25"><td>26</td><td>N/A</td><td>N/A</td><td>1069</td><td>N/A</td></tr><tr data-timestamp-label="24/11/25"><td>27</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1399</td></tr><tr data-timestamp-label="24/11/25"><td>28</td><td>799</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="25/11/25"><td>29</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1299</td></tr><tr data-timestamp-label="26/11/25"><td>30</td><td>N/A</td><td>N/A</td><td>989</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>31</td><td>N/A</td><td>849</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>32</td><td>740</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>33</td><td>N/A</td><td>N/A</td><td>955</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>34</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1231</td></tr><tr data-timestamp-label="Black Friday"><td>35</td><td>727</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Cyber Monday"><td>36</td><td>N/A</td><td>N/A</td><td>965</td><td>N/A</td></tr><tr data-timestamp-label="Cyber Monday"><td>37</td><td>740</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Cyber Monday"><td>38</td><td>N/A</td><td>849</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Cyber Monday"><td>39</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1279</td></tr><tr data-timestamp-label="19/01/26"><td>40</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1399</td></tr><tr data-timestamp-label="26/01/26"><td>41</td><td>719</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="11/02/26"><td>42</td><td>N/A</td><td>N/A</td><td>999</td><td>N/A</td></tr><tr data-timestamp-label="19/02/26"><td>43</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1249</td></tr><tr data-timestamp-label="30/03/26"><td>44</td><td>N/A</td><td>849</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="14/04/2026"><td>45</td><td>699</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="21/04/26"><td>46</td><td>N/A</td><td>807</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="01/05/26"><td>47</td><td>699</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="01/05/26"><td>48</td><td>N/A</td><td>849</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="13/05/26"><td>49</td><td>N/A</td><td>781</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="28/05/26"><td>50</td><td>656</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="03/06/26"><td>51</td><td>N/A</td><td>749</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="05/06/26"><td>52</td><td>N/A</td><td>N/A</td><td>949</td><td>N/A</td></tr><tr data-timestamp-label="22/06/26"><td>53</td><td>N/A</td><td>N/A</td><td>989</td><td>N/A</td></tr><tr data-timestamp-label="22/06/26"><td>54</td><td>649</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="22/06/26"><td>55</td><td>N/A</td><td>759</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="22/06/26"><td>56</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1299</td></tr><tr data-timestamp-label="Prime 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chartWrapper.querySelector('.fv-countdown-container');if (countdownContainer) {var targetDateAttr = countdownContainer.getAttribute('data-target-date');if (targetDateAttr) {var targetDate = new Date(targetDateAttr);var primaryColor = countdownContainer.getAttribute('data-primary-color') || '#f97316';var subheadColor = countdownContainer.getAttribute('data-subhead-color') || '#ffffff';var pad = function(n) { return (n < 10 ? '0' : '') + n; };var updateCountdown = function() {var difference = +targetDate - +new Date();var d = 0, h = 0, m = 0, s = 0;if (difference > 0) {d = Math.floor(difference / (1000 * 60 * 60 * 24));h = Math.floor((difference / (1000 * 60 * 60)) % 24);m = Math.floor((difference / 1000 / 60) % 60);s = Math.floor((difference / 1000) % 60);}var daysEl = countdownContainer.querySelector('[data-time="days"]');var hoursEl = countdownContainer.querySelector('[data-time="hours"]');var minsEl = countdownContainer.querySelector('[data-time="minutes"]');var secsEl = countdownContainer.querySelector('[data-time="seconds"]');if (daysEl) daysEl.textContent = d;if (hoursEl) hoursEl.textContent = pad(h);if (minsEl) minsEl.textContent = pad(m);if (secsEl) secsEl.textContent = pad(s);};updateCountdown();setInterval(updateCountdown, 1000);}}}if (false) {var slideshowContainer = document.getElementById(uniqueId + '-slideshow');if (slideshowContainer) {var slides = slideshowContainer.querySelectorAll('.fv-slide');slides.forEach(function(slide) {setupWrapper(slide.querySelector('.fv-chart-wrapper'));});}} else {setupWrapper(root);}}if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', function() { initialize('fv-chart-1785324903229-dg6qkcdus', false); });} else {initialize('fv-chart-1785324903229-dg6qkcdus', false);}})();</script></div><p>Interestingly, the prices of the 42-inch and 48-inch models come very close to each other, with both crossing the £1000 barrier at similar times in late September 2025. </p><p>All models reached new lows during the Black Friday sales, even if the drops weren’t particularly dramatic from the pre-sale prices. Still, it was the 65-inch model that saw the best discount, with a whopping 54 per cent reduction from its launch price. </p><p>In terms of their lowest ever price, the two smaller models both reached this during Prime Day 2026. The 55-inch C5’s came a few weeks earlier during the World Cup sales, while the 65-inch version was a lone exception with a rock-bottom price on Black Friday thanks to a <a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-found-a-trick-to-getting-the-very-best-lg-c5-oled-tv-deals-this-black-friday-weekend">Hughes discount code</a>.</p><div data-widget-type="multimodelreview" data-model-name="LG OLED evo AI C5 42-inch TV 2025,LG OLED evo AI C5 48-inch TV 2025,LG OLED evo AI C5 65-inch TV 2025" class="hawk-root"></div><h2 id="the-lg-c6-history-repeating-itself">The LG C6: history repeating itself? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="K8u56zsoK6xe7soXEp6WRZ" name="LG C6 review photos (FUTURE HANDS ON) Main" alt="LG C6 OLED TV" src="https://cdn.mos.cms.futurecdn.net/K8u56zsoK6xe7soXEp6WRZ.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Amazon Prime Video, The Grand Tour)</span></figcaption></figure><p>So is the new LG C6 repeating the same trend? We have reviewed only the 65-inch model so far, but we’ve crunched the numbers to find out. </p><p>We have compared the prices of the LG C5 and C6 after launch in their respective years below. It’s worth noting that the LG C6 launched at a cheaper price than the preceding C5 – the 65-inch C6 came in at £2500 compared with £2700 for the corresponding C5.</p><div class="vizualizer-embed"><style>@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap');@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap');#fv-chart-1785325232259-x5g2zks7p *, #fv-chart-1785325232259-x5g2zks7p *:before, #fv-chart-1785325232259-x5g2zks7p *:after, #fv-chart-1785325232259-x5g2zks7p-slideshow *, #fv-chart-1785325232259-x5g2zks7p-slideshow *:before, #fv-chart-1785325232259-x5g2zks7p-slideshow *:after {box-sizing: border-box !important; margin: 0; padding: 0; border: 0;font-size: 100%; font: inherit; vertical-align: baseline;}#fv-chart-1785325232259-x5g2zks7p, #fv-chart-1785325232259-x5g2zks7p-slideshow { font-family: 'Open Sans', sans-serif !important; }#fv-chart-1785325232259-x5g2zks7p {position: relative !important; overflow: 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sans-serif !important;font-size: 14px !important;font-weight: 600 !important;color: #374151 !important;text-align: center !important;min-width: 40px !important;background-color: rgba(255,255,255,0.8) !important;padding: 2px 8px !important;border-radius: 10px !important;}#fv-chart-1785325232259-x5g2zks7p-slideshow .fv-slideshow-select {position: absolute !important;top: 10px !important;right: 10px !important;z-index: 20 !important;appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background-color: white !important;border: 1px solid #d1d5db !important;color: #1F2937 !important;font-family: 'Open Sans', sans-serif !important;font-size: 14px !important;font-weight: 600 !important;padding: 6px 32px 6px 12px !important;border-radius: 4px !important;cursor: pointer !important;box-shadow: 0 1px 2px rgba(0,0,0,0.05) !important;background-image: url("data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 20 20'%3e%3cpath stroke='%236b7280' stroke-linecap='round' stroke-linejoin='round' stroke-width='1.5' d='M6 8l4 4 4-4'/%3e%3c/svg%3e") !important;background-position: right 0.5rem center !important;background-repeat: no-repeat !important;background-size: 1.5em 1.5em !important;}#fv-chart-1785325232259-x5g2zks7p-slideshow .fv-slideshow-select:focus {outline: 2px solid #D50032 !important;border-color: #D50032 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-chart-title {font-weight: bold !important;text-align: center !important;margin-bottom: 0.5rem !important;color: var(--riv-primary) !important;font-size: 20px !important;line-height: 1.2 !important;font-family: 'Open Sans', sans-serif !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;padding: 0 20px !important;}#fv-chart-1785325232259-x5g2zks7p .fv-chart-subhead {font-size: 18px !important;font-weight: 500 !important;text-align: center !important;margin-bottom: 2rem !important;color: #374151 !important;line-height: 1.7 !important;font-family: 'Open Sans', sans-serif !important;display: block !important;text-transform: none !important;padding: 0 20px !important;}#fv-chart-1785325232259-x5g2zks7p .rv-chart-caption { font-size: 15px !important; color: #374151 !important; text-align: center !important; font-style: normal !important; font-weight: normal !important; line-height: 1.7 !important; font-family: 'Open Sans', sans-serif !important; display: block !important; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-chart { display: flex; flex-direction: column; width: 100%; margin-top: 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; padding: 0 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper { flex: 1; min-width: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-left { text-align: center; padding-right: 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-right { text-align: center; padding-left: 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-container { position: relative; display: inline-block; max-width: 100%; width: 100%; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-chevron { position: absolute; top: 50%; transform: translateY(-50%); pointer-events: none; width: 16px; height: 16px; flex-shrink: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-left .fv-versus-chevron { right: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-right .fv-versus-chevron { right: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select { background: transparent; border: none; border-bottom: 2px solid; font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; padding: 0.25rem 0; cursor: pointer; outline: none; appearance: none; -webkit-appearance: none; -moz-appearance: none; max-width: 100%; width: 100%; text-overflow: ellipsis; overflow: hidden; white-space: nowrap; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select.fv-select-left { text-align: center; direction: ltr; padding-right: 1.25rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select.fv-select-right { text-align: center; padding-right: 1.25rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select option { font-family: 'Open Sans', sans-serif; font-weight: 400; font-size: 14px; color: #374151; direction: ltr; text-align: left; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-vs { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; color: #374151; letter-spacing: 0.1em; padding: 0 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-body { display: flex; flex-direction: column; gap: 1.5rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-row { position: relative; height: auto; padding-top: 20px; margin-bottom: 0.25rem; display: block; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-container { position: relative; height: 32px; display: flex; align-items: center; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-left-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-end; align-items: center; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-right-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-start; align-items: center; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar { height: 32px; width: var(--target-width); transition: width 0.8s ease-out; animation: fv-grow-max-width 0.8s ease-out forwards; display: flex; align-items: center; overflow: hidden; color: #ffffff; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-left { border-radius: 4px 0 0 4px; justify-content: flex-end; padding: 0 8px; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-right { border-radius: 0 4px 4px 0; justify-content: flex-start; padding: 0 8px; }@keyframes fv-grow-max-width {from { max-width: 0; }to { max-width: 100%; }}#fv-chart-1785325232259-x5g2zks7p .fv-versus-center-line { position: absolute; left: 50%; top: 0; bottom: 0; width: 4px; background-color: #ffffff; transform: translateX(-50%); z-index: 1; }#fv-chart-1785325232259-x5g2zks7p .fv-inside-left { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-inside-right { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-val-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1785325232259-x5g2zks7p .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1785325232259-x5g2zks7p .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1785325232259-x5g2zks7p .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1785325232259-x5g2zks7p .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1785325232259-x5g2zks7p .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-multi-legend-item { display: flex !important; align-items: center !important; gap: 8px !important; font-size: 14px !important; color: #374151 !important; font-weight: 500 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-legend-swatch { width: 16px !important; height: 16px !important; border-radius: 3px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-benchmark-group { margin-bottom: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-benchmark-title {font-size: 18px !important; font-weight: 600 !important; margin-bottom: 16px !important; margin-top: 0 !important; padding: 0 !important;text-align: center !important; color: var(--riv-primary) !important; flex: 1 !important; min-width: 0 !important;font-family: 'Open Sans', sans-serif !important; line-height: 1.3 !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;word-wrap: break-word !important;max-width: 100% !important;}#fv-chart-1785325232259-x5g2zks7p .fv-bar-row, #fv-chart-1785325232259-x5g2zks7p .fv-stacked-product { display: flex !important; align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; color: #fff !important; background: rgba(0,0,0,0.8) !important; border-radius: 4px !important; line-height: 1.4 !important; font-weight: normal !important; text-transform: none !important; word-wrap: break-word !important; z-index: 10 !important; align-items: center !important; overflow-y: auto !important; }#fv-chart-1785325232259-x5g2zks7p.preview-wrapper .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785325232259-x5g2zks7p.preview-wrapper .fv-bar-commentary-inline:focus, #fv-chart-1785325232259-x5g2zks7p.preview-wrapper .fv-bar-commentary-inline:focus-within, #fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-commentary-inline:focus, #fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-commentary-inline:focus-within { display: flex !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar { height: 100% !important; border-radius: 3px !important; display: flex !important; align-items: center !important; transition: opacity 0.2s ease, width 0.8s ease-out !important; min-height: 23px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar:hover { opacity: 0.8 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-inner-content { display: flex !important; justify-content: space-between !important; align-items: center !important; width: 100% !important; height: 100% !important; padding: 0 8px !important; font-size: 14px !important; font-weight: bold !important; overflow: hidden !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-inner-label { white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important; padding-right: 8px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-inner-value { flex-shrink: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-value-outside { padding-left: 8px !important; font-size: 14px !important; font-weight: bold !important; color: #374151 !important; white-space: nowrap !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-label.fv-primary-product { font-weight: bold !important; color: var(--riv-primary) !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-bar-container { flex-direction: column !important; padding: 4px !important; align-items: stretch !important; gap: 4px !important; height: auto !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-bar-item { display: flex !important; align-items: center !important; height: 25px !important; width: 100% !important; }#fv-chart-1785325232259-x5g2zks7p .fv-stacked-bar { display: flex !important; overflow: hidden !important; }#fv-chart-1785325232259-x5g2zks7p .fv-stacked-segment { height: 100% !important; display: flex !important; align-items: center !important; justify-content: flex-end !important; padding-right: 8px !important; border-right: 1px solid rgba(255,255,255,0.3) !important; }#fv-chart-1785325232259-x5g2zks7p .fv-stacked-segment:last-child { border-right: none !important; }#fv-chart-1785325232259-x5g2zks7p .fv-segment-value { font-size: 14px !important; font-weight: bold !important; }#fv-chart-1785325232259-x5g2zks7p .fv-grouped-bar-product { display: flex !important; flex-direction: column !important; width: 100% !important; margin-bottom: 1.25rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-grouped-product-title-wrapper { padding-left: 150px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-grouped-product-title { width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.5rem !important; font-weight: 700 !important; font-size: 14px !important; color: #374151 !important; text-transform: none !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-cluster { width: 100% !important; flex-grow: 1 !important; display: flex !important; flex-direction: column !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-cluster .fv-bar-row { margin-bottom: 3px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-cluster .fv-bar-container { height: 20px !important; }#fv-chart-1785325232259-x5g2zks7p .riv-grid line {stroke: #D1D5DB !important;stroke-dasharray: 3 3 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-wrapper { display: flex !important; width: 100% !important; margin-top: 0.5rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-label-space { width: 150px !important; padding-right: 10px !important; flex-shrink: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-chart-space { flex-grow: 1 !important; padding-right: 8px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-wrapper.fv-grouped-x-axis { margin-left: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-line { border-top: 1px solid #D1D5DB !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-ticks { display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-ticks span { position: relative !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-ticks span::before { content: '' !important; position: absolute !important; top: -6px !important; left: 50% !important; transform: translateX(-50%) !important; width: 2px !important; height: 4px !important; background-color: #D1D5DB !important; border-radius: 1px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-unit { text-align: center !important; font-size: 14px !important; color: #374151 !important; margin-top: 8px !important; display: block !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-title { text-align: center !important; font-size: 15px !important; color: #374151 !important; margin-top: 8px !important; margin-bottom: 16px !important; line-height: 1.5 !important; padding: 0 1rem !important; display: block !important; font-weight: bold !important; }#fv-chart-1785325232259-x5g2zks7p .fv-y-axis-title {font-size: 15px !important;color: #374151 !important;line-height: 1.5 !important;text-align: left !important;padding-left: 5.83% !important;margin-bottom: 4px !important;display: block !important;font-weight: bold !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-pie-container,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-pie-container {flex-direction: column !important; gap: 1rem !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-grouped-product-title-wrapper,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-grouped-product-title-wrapper {padding-left: 0 !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-stacked-product,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-grouped-bar-product,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-row,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-stacked-product,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-grouped-bar-product {flex-direction: column !important; align-items: flex-start !important; margin-bottom: 1.25rem !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-label:not(.fv-grouped-product-title),#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-label:not(.fv-grouped-product-title) {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-label,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-grouped-product-title,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-label,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-grouped-product-title {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-container,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-cluster,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-container,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-cluster {width: 100% !important;}#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus-within,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785325232259-x5g2zks7p.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus-within {position: static !important; 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/><circle class="riv-dot" data-product="LG C6 65-inch" cx="516.88" cy="145.17" r="2" fill="#000000" style="opacity:0;" /></svg><div class="fv-x-axis-title">Date</div><div class="riv-line-legend" data-chart="fv-chart-1785325232259-x5g2zks7p-line-Price"><button class="riv-legend-item " data-product="LG C5 65-inch"><span class="riv-legend-marker" style="background-color: #D50032;"></span>LG C5 65-inch</button><button class="riv-legend-item " data-product="LG C6 65-inch"><span class="riv-legend-marker" style="background-color: #000000;"></span>LG C6 65-inch</button></div><table class="sr-only"><caption>Price Data</caption><thead><tr><th>Timestamp (date)</th><th>LG C5 65-inch (£)</th><th>LG C6 65-inch (£)</th></tr></thead><tbody><tr data-timestamp-label="31/03"><td>1</td><td>2700</td><td>N/A</td></tr><tr data-timestamp-label="10/04"><td>2</td><td>N/A</td><td>2500</td></tr><tr data-timestamp-label="21/05"><td>3</td><td>N/A</td><td>2166</td></tr><tr data-timestamp-label="04/06"><td>4</td><td>N/A</td><td>2079</td></tr><tr data-timestamp-label="17/06"><td>5</td><td>2100</td><td>N/A</td></tr><tr data-timestamp-label="22/06"><td>6</td><td>N/A</td><td>2099</td></tr><tr data-timestamp-label="30/06"><td>7</td><td>N/A</td><td>2034</td></tr><tr data-timestamp-label="28/07"><td>8</td><td>N/A</td><td>1889</td></tr><tr data-timestamp-label="29/10"><td>9</td><td>1699</td><td>N/A</td></tr></tbody></table><script type="application/json" class="riv-line-chart-data">{"products":[{"name":"LG C5 65-inch","displayName":"LG C5 65-inch","color":"#D50032"},{"name":"LG C6 65-inch","displayName":"LG C6 65-inch","color":"#000000"}],"timestampUnit":"date","unit":"£","xAxisLabel":"Date","data":[{"timestamp":1,"timestampLabel":"31/03","productName":"LG C5 65-inch","value":2700},{"timestamp":2,"timestampLabel":"10/04","productName":"LG C6 65-inch","value":2500},{"timestamp":3,"timestampLabel":"21/05","productName":"LG C6 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However, the price drops have slowed somewhat, which has allowed the LG C5 to overtake during the same time period. We’ll have to see if the C6 can reclaim the value crown over the course of this year… </p><div data-widget-type="review" data-model-name="LG OLED evo AI C6 65-inch TV (2026)" class="hawk-root"></div><h2 id="when-is-the-best-time-to-buy-an-lg-c-series-oled">When is the best time to buy an LG C-series OLED? </h2><p>So when was the best time to buy the LG C5? </p><p>If you’re after the lowest-ever price, three of the four sizes we looked at hit this milestone during June 2026, which happened to coincide with the World Cup and Prime Day sales. So it seems as though a summer sale around 15 months after release is the cheapest time to buy. For the best LG C6 price, then, you’re probably looking at Prime Day 2027. </p><p>That, though, is a rather long time to wait – and it’s near the end of the TV’s life cycle, of course, when newer, more advanced models will have taken the shine away somewhat. </p><p>Our advice? Looking at the data, the sweet spot between price and time may well be during the Black Friday sales, as long suspected. While three of the C5 models went lower after Black Friday, this was only by up to nine per cent (£124) maximum – so six months is a rather long time to wait for a rather incremental drop. </p><p>When you buy a new TV is, of course, a rather personal decision that depends on several factors. But if you’re deciding based on price alone, now you know when to look for a bargain.</p><p><strong>MORE:</strong></p><p><strong>Check out our list of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>Find out </strong><a href="https://www.whathifi.com/advice/how-to-set-your-tv-and-get-best-picture"><strong>how to set up your TV</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-done-the-measuring-and-your-tvs-filmmaker-mode-isnt-just-great-for-picture-quality-its-great-for-saving-energy-too"><strong>I have crunched the numbers</strong></a><strong>, and Filmmaker Mode uses less energy</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/when-is-the-best-time-to-buy-an-oled-i-did-a-deep-dive-on-the-price-history-of-the-lg-c5-and-found-the-exact-time-to-purchase</link>
                                                                            <description>
                            <![CDATA[ When to get a five-star OLED at a rock-bottom price ]]>
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                                                                        <pubDate>Fri, 31 Jul 2026 10:55:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Furn ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p2mKGov2Zcy4MbSNtFCLcZ.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C5 48-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C5 48-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[LG C5 48-inch OLED TV]]></media:title>
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                                <p>As the resident deals writer of <em>What Hi-Fi?</em>, there’s one question that haunts me more than any other… when <em>is</em> the best time to buy an OLED? </p><p>Black Friday? Prime Day? Just after the next model comes out? </p><p>Now, those are all valid answers – they are all times we have seen price crashes on various OLED TVs. But which one is actually the cheapest? Obviously TVs become cheaper the longer they are out – but where’s the sweet spot before the TV gets discontinued or just becomes woefully outdated?</p><p>To settle things once and for all, I have undertaken a price history on one of the biggest and best TVs out there: the LG C5. The model is perfect for this exercise, as the LG C-series is extremely popular, follows a yearly release cycle, and, if you check our reviews, is a rather impressive OLED TV line. </p><p>Having covered <em>many </em>LG C5 deals since it was released in spring 2025, we have a fair bit of data about its price history over time. So let’s get stuck in…</p><h2 id="lg-c5-a-price-history">LG C5: a price history</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jRCvua2Qe2SPza45hL2Ycf" name="LG OLED55C5 (Future hands on) Main" alt="A LG C5 55-inch OLED TV placed on a wooden TV stand" src="https://cdn.mos.cms.futurecdn.net/jRCvua2Qe2SPza45hL2Ycf.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Drive To Survive)</span></figcaption></figure><p>For convenience’s sake, let’s start with one size: the 55-inch LG C5, which is the largest model we reviewed and one of the more popular sizes. We reviewed the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">55-inch LG C5</a> on 12 April 2025 at its launch price of £1900 / $1999 / AU$3299. </p><p>It didn’t take long for some serious discounts to arrive. On 21 May 2025, barely two months after release, we reported that the <a href="https://www.whathifi.com/tv-home-cinema/televisions/two-of-the-best-oled-tvs-of-2025-are-on-sale-right-now-save-hundreds-on-the-lg-g5-and-c5">55-inch C5 was down to £1520</a> at Richer Sounds. 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stroke-linecap='round' stroke-linejoin='round' stroke-width='1.5' d='M6 8l4 4 4-4'/%3e%3c/svg%3e") !important;background-position: right 0.5rem center !important;background-repeat: no-repeat !important;background-size: 1.5em 1.5em !important;}#fv-chart-1785324291397-p308ed6y1-slideshow .fv-slideshow-select:focus {outline: 2px solid #D50032 !important;border-color: #D50032 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-chart-title {font-weight: bold !important;text-align: center !important;margin-bottom: 0.5rem !important;color: var(--riv-primary) !important;font-size: 20px !important;line-height: 1.2 !important;font-family: 'Open Sans', sans-serif !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;padding: 0 20px !important;}#fv-chart-1785324291397-p308ed6y1 .fv-chart-subhead {font-size: 18px !important;font-weight: 500 !important;text-align: center !important;margin-bottom: 2rem !important;color: #374151 !important;line-height: 1.7 !important;font-family: 'Open Sans', sans-serif !important;display: block !important;text-transform: none !important;padding: 0 20px !important;}#fv-chart-1785324291397-p308ed6y1 .rv-chart-caption { font-size: 15px !important; color: #374151 !important; text-align: center !important; font-style: normal !important; font-weight: normal !important; line-height: 1.7 !important; font-family: 'Open Sans', sans-serif !important; display: block !important; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-chart { display: flex; flex-direction: column; width: 100%; margin-top: 1rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; padding: 0 1rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select-wrapper { flex: 1; min-width: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select-wrapper.fv-left { text-align: center; padding-right: 1rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select-wrapper.fv-right { text-align: center; padding-left: 1rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select-container { position: relative; display: inline-block; max-width: 100%; width: 100%; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-chevron { position: absolute; top: 50%; transform: translateY(-50%); pointer-events: none; width: 16px; height: 16px; flex-shrink: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select-wrapper.fv-left .fv-versus-chevron { right: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select-wrapper.fv-right .fv-versus-chevron { right: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select { background: transparent; border: none; border-bottom: 2px solid; font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; padding: 0.25rem 0; cursor: pointer; outline: none; appearance: none; -webkit-appearance: none; -moz-appearance: none; max-width: 100%; width: 100%; text-overflow: ellipsis; overflow: hidden; white-space: nowrap; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select.fv-select-left { text-align: center; direction: ltr; padding-right: 1.25rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select.fv-select-right { text-align: center; padding-right: 1.25rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-select option { font-family: 'Open Sans', sans-serif; font-weight: 400; font-size: 14px; color: #374151; direction: ltr; text-align: left; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-vs { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; color: #374151; letter-spacing: 0.1em; padding: 0 1rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-body { display: flex; flex-direction: column; gap: 1.5rem; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-row { position: relative; height: auto; padding-top: 20px; margin-bottom: 0.25rem; display: block; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-container { position: relative; height: 32px; display: flex; align-items: center; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-left-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-end; align-items: center; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-right-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-start; align-items: center; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar { height: 32px; width: var(--target-width); transition: width 0.8s ease-out; animation: fv-grow-max-width 0.8s ease-out forwards; display: flex; align-items: center; overflow: hidden; color: #ffffff; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-left { border-radius: 4px 0 0 4px; justify-content: flex-end; padding: 0 8px; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-bar-right { border-radius: 0 4px 4px 0; justify-content: flex-start; padding: 0 8px; }@keyframes fv-grow-max-width {from { max-width: 0; }to { max-width: 100%; }}#fv-chart-1785324291397-p308ed6y1 .fv-versus-center-line { position: absolute; left: 50%; top: 0; bottom: 0; width: 4px; background-color: #ffffff; transform: translateX(-50%); z-index: 1; }#fv-chart-1785324291397-p308ed6y1 .fv-inside-left { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-inside-right { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-val-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1785324291397-p308ed6y1 .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1785324291397-p308ed6y1 .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1785324291397-p308ed6y1 .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1785324291397-p308ed6y1 .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1785324291397-p308ed6y1 .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1785324291397-p308ed6y1 .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-multi-legend-item { display: flex !important; align-items: center !important; gap: 8px !important; font-size: 14px !important; color: #374151 !important; font-weight: 500 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-legend-swatch { width: 16px !important; height: 16px !important; border-radius: 3px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-benchmark-group { margin-bottom: 1rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-benchmark-title {font-size: 18px !important; font-weight: 600 !important; margin-bottom: 16px !important; margin-top: 0 !important; padding: 0 !important;text-align: center !important; color: var(--riv-primary) !important; flex: 1 !important; min-width: 0 !important;font-family: 'Open Sans', sans-serif !important; line-height: 1.3 !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;word-wrap: break-word !important;max-width: 100% !important;}#fv-chart-1785324291397-p308ed6y1 .fv-bar-row, #fv-chart-1785324291397-p308ed6y1 .fv-stacked-product { display: flex !important; align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; color: #fff !important; background: rgba(0,0,0,0.8) !important; border-radius: 4px !important; line-height: 1.4 !important; font-weight: normal !important; text-transform: none !important; word-wrap: break-word !important; z-index: 10 !important; align-items: center !important; overflow-y: auto !important; }#fv-chart-1785324291397-p308ed6y1.preview-wrapper .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785324291397-p308ed6y1.preview-wrapper .fv-bar-commentary-inline:focus, #fv-chart-1785324291397-p308ed6y1.preview-wrapper .fv-bar-commentary-inline:focus-within, #fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-commentary-inline:focus, #fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-commentary-inline:focus-within { display: flex !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar { height: 100% !important; border-radius: 3px !important; display: flex !important; align-items: center !important; transition: opacity 0.2s ease, width 0.8s ease-out !important; min-height: 23px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar:hover { opacity: 0.8 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-inner-content { display: flex !important; justify-content: space-between !important; align-items: center !important; width: 100% !important; height: 100% !important; padding: 0 8px !important; font-size: 14px !important; font-weight: bold !important; overflow: hidden !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-inner-label { white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important; padding-right: 8px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-inner-value { flex-shrink: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-value-outside { padding-left: 8px !important; font-size: 14px !important; font-weight: bold !important; color: #374151 !important; white-space: nowrap !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-label.fv-primary-product { font-weight: bold !important; color: var(--riv-primary) !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-bar-container { flex-direction: column !important; padding: 4px !important; align-items: stretch !important; gap: 4px !important; height: auto !important; }#fv-chart-1785324291397-p308ed6y1 .fv-multi-bar-item { display: flex !important; align-items: center !important; height: 25px !important; width: 100% !important; }#fv-chart-1785324291397-p308ed6y1 .fv-stacked-bar { display: flex !important; overflow: hidden !important; }#fv-chart-1785324291397-p308ed6y1 .fv-stacked-segment { height: 100% !important; display: flex !important; align-items: center !important; justify-content: flex-end !important; padding-right: 8px !important; border-right: 1px solid rgba(255,255,255,0.3) !important; }#fv-chart-1785324291397-p308ed6y1 .fv-stacked-segment:last-child { border-right: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-segment-value { font-size: 14px !important; font-weight: bold !important; }#fv-chart-1785324291397-p308ed6y1 .fv-grouped-bar-product { display: flex !important; flex-direction: column !important; width: 100% !important; margin-bottom: 1.25rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-grouped-product-title-wrapper { padding-left: 150px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-grouped-product-title { width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.5rem !important; font-weight: 700 !important; font-size: 14px !important; color: #374151 !important; text-transform: none !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-cluster { width: 100% !important; flex-grow: 1 !important; display: flex !important; flex-direction: column !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-cluster .fv-bar-row { margin-bottom: 3px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-bar-cluster .fv-bar-container { height: 20px !important; }#fv-chart-1785324291397-p308ed6y1 .riv-grid line {stroke: #D1D5DB !important;stroke-dasharray: 3 3 !important;}#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-wrapper { display: flex !important; width: 100% !important; margin-top: 0.5rem !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-label-space { width: 150px !important; padding-right: 10px !important; flex-shrink: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-chart-space { flex-grow: 1 !important; padding-right: 8px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-wrapper.fv-grouped-x-axis { margin-left: 0 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-line { border-top: 1px solid #D1D5DB !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-ticks { display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-ticks span { position: relative !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-ticks span::before { content: '' !important; position: absolute !important; top: -6px !important; left: 50% !important; transform: translateX(-50%) !important; width: 2px !important; height: 4px !important; background-color: #D1D5DB !important; border-radius: 1px !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-unit { text-align: center !important; font-size: 14px !important; color: #374151 !important; margin-top: 8px !important; display: block !important; }#fv-chart-1785324291397-p308ed6y1 .fv-x-axis-title { text-align: center !important; font-size: 15px !important; color: #374151 !important; margin-top: 8px !important; margin-bottom: 16px !important; line-height: 1.5 !important; padding: 0 1rem !important; display: block !important; font-weight: bold !important; }#fv-chart-1785324291397-p308ed6y1 .fv-y-axis-title {font-size: 15px !important;color: #374151 !important;line-height: 1.5 !important;text-align: left !important;padding-left: 5.83% !important;margin-bottom: 4px !important;display: block !important;font-weight: bold !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-pie-container,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-pie-container {flex-direction: column !important; gap: 1rem !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-grouped-product-title-wrapper,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-grouped-product-title-wrapper {padding-left: 0 !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-stacked-product,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-grouped-bar-product,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-stacked-product,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-grouped-bar-product {flex-direction: column !important; align-items: flex-start !important; margin-bottom: 1.25rem !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-label:not(.fv-grouped-product-title),#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-label:not(.fv-grouped-product-title) {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-label,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-grouped-product-title,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-label,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-grouped-product-title {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-container,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-cluster,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-container,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-cluster {width: 100% !important;}#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785324291397-p308ed6y1.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus-within,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785324291397-p308ed6y1.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus-within {position: static !important; 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chartWrapper.querySelector('.fv-countdown-container');if (countdownContainer) {var targetDateAttr = countdownContainer.getAttribute('data-target-date');if (targetDateAttr) {var targetDate = new Date(targetDateAttr);var primaryColor = countdownContainer.getAttribute('data-primary-color') || '#f97316';var subheadColor = countdownContainer.getAttribute('data-subhead-color') || '#ffffff';var pad = function(n) { return (n < 10 ? '0' : '') + n; };var updateCountdown = function() {var difference = +targetDate - +new Date();var d = 0, h = 0, m = 0, s = 0;if (difference > 0) {d = Math.floor(difference / (1000 * 60 * 60 * 24));h = Math.floor((difference / (1000 * 60 * 60)) % 24);m = Math.floor((difference / 1000 / 60) % 60);s = Math.floor((difference / 1000) % 60);}var daysEl = countdownContainer.querySelector('[data-time="days"]');var hoursEl = countdownContainer.querySelector('[data-time="hours"]');var minsEl = countdownContainer.querySelector('[data-time="minutes"]');var secsEl = countdownContainer.querySelector('[data-time="seconds"]');if (daysEl) daysEl.textContent = d;if (hoursEl) hoursEl.textContent = pad(h);if (minsEl) minsEl.textContent = pad(m);if (secsEl) secsEl.textContent = pad(s);};updateCountdown();setInterval(updateCountdown, 1000);}}}if (false) {var slideshowContainer = document.getElementById(uniqueId + '-slideshow');if (slideshowContainer) {var slides = slideshowContainer.querySelectorAll('.fv-slide');slides.forEach(function(slide) {setupWrapper(slide.querySelector('.fv-chart-wrapper'));});}} else {setupWrapper(root);}}if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', function() { initialize('fv-chart-1785324291397-p308ed6y1', false); });} else {initialize('fv-chart-1785324291397-p308ed6y1', false);}})();</script></div><p>The next big price decrease we spotted came on 6th October 2025, when we reported that <a href="https://www.whathifi.com/tv-home-cinema/televisions/forget-amazon-a-smaller-retailer-is-offering-the-lowest-ever-price-weve-seen-on-this-five-star-lg-oled-tv">the C5 was now £1199 at Richer Sounds</a>. The C5 had been out for more than six months at this point, so a big price decrease was not unexpected; with another six months to go until the inevitable release of the C6, the C5 was now reduced by £700 (37 per cent). But all eyes were now turning towards Black Friday...</p><p>Curiously, while we did see a good price of £1069 on Black Friday, the 55-inch C5 was actually a tad cheaper a few weeks earlier on 6th November, when we spotted it at £1050. </p><p>The C5 saved its best discount for Cyber Monday, however, when it broke through the £1000 barrier and crashed to £965 – a good 49 per cent off. </p><p>Here we see the price of the C5 start to stabilise just under the £1000 mark. Even the arrival of the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> in spring 2026 didn’t result in any significant further discounts. </p><p>The next round of new lowest prices came around yet another sales event: the run-up to the FIFA World Cup 2026. This was a period when retailers were dropping new lowest prices on TVs left, right and centre. The LG C5 was not left on the bench – it hit rock bottom on 5th June 2026, <a href="https://www.whathifi.com/tv-home-cinema/televisions/this-multi-award-winning-lg-oled-is-officially-half-price-just-in-time-for-the-world-cup">officially reaching half price</a> with a £949 price tag, once again at Richer Sounds. </p><p>By the time Amazon Prime Day rolled along in June 2026, the World Cup was in full swing and new TV discounts had started to die down a bit. The LG C5 was one of the star products of that sales event, with prices dropping back down to £977, but that wasn’t quite a new low for the 55-inch model. </p><p>And now? As of July 2026, the best price we found for the 55-inch LG C5 was <a href="https://www.richersounds.com/lg-oled55c54la/?ClickID=RXDwInWv8xycTNJ3So1OTz2%3AUkuX6BXr20tZx40&irgwc=1&afsrc=1&utm_source=impact&utm_medium=affiliate&utm_campaign=221109&im_rewards=">£969 at Richer Sounds</a> and <a href="https://www.sevenoakssoundandvision.co.uk/p-68997-lg-c5-series-oled55c56lb-55-4k-oled-evo-ai-smart-tv.aspx?im_ref=!FN0BAJObSxapuBHwu2lj5FqLMLoLGkWCizMR8bAr6QeAoxvwBMIJcR-FiHjr4nCChRaDA1-1gyysDwAAspIqwQ&sharedid=whathifi-gb&irpid=221109&irgwc=1&impqs=AAAADN9qxEiuN7qleh3Kh0DokbRtUJ1CzzkNpIe236thaJrtjZa2Wnmm61Q10we8Mr2VYGCd2BZLIE7Sy_YjiaeG6HDj8xZc47hXrcsPbluo9hF8t4JiDQlfqcM_PqlvkIvWiXxRP-u4OQ-Xz7GjhBDB1EzBiu86VrIV&im_program=34070&im_ad=2927631&im_partner=221109&afsrc=1">Sevenoaks</a> thanks to a £30 voucher code. That’s a fine price for an Award-winning OLED TV, but it’s still a few whiskers off the lowest ever price. </p><p>It’s also worth noting that it was often specialist retailers who were offering new lows on the 55-inch C5 – not always Amazon, as some might assume. </p><div data-widget-type="review" data-model-name="LG OLED evo AI C5 55-inch TV 2025" class="hawk-root"></div><h2 id="how-do-the-other-sizes-compare">How do the other sizes compare? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="P7rJzFC9j5f8J99LBY5AUX" name="LG C5 42-inch (Future hands on) 03" alt="LG C5 42-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/P7rJzFC9j5f8J99LBY5AUX.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Prime Video, Stanley Tucci Searching For Italy)</span></figcaption></figure><p>After an exhaustive look at the 55-inch model, it’s only fitting that we have a quick look at other screen sizes to ensure we weren’t dealing with an outlier. Take a look at the graph below and you will see that all models roughly follow a similar trend: a rather steep drop in the first few months, before levelling out a bit after Black Friday, after which we start seeing more incremental drops. </p><div class="vizualizer-embed"><style>@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap');@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap');#fv-chart-1785324903229-dg6qkcdus *, #fv-chart-1785324903229-dg6qkcdus *:before, #fv-chart-1785324903229-dg6qkcdus *:after, #fv-chart-1785324903229-dg6qkcdus-slideshow *, #fv-chart-1785324903229-dg6qkcdus-slideshow *:before, #fv-chart-1785324903229-dg6qkcdus-slideshow *:after {box-sizing: border-box !important; margin: 0; padding: 0; border: 0;font-size: 100%; font: inherit; vertical-align: baseline;}#fv-chart-1785324903229-dg6qkcdus, #fv-chart-1785324903229-dg6qkcdus-slideshow { font-family: 'Open Sans', sans-serif !important; 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display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-ticks span { position: relative !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-ticks span::before { content: '' !important; position: absolute !important; top: -6px !important; left: 50% !important; transform: translateX(-50%) !important; width: 2px !important; height: 4px !important; background-color: #D1D5DB !important; border-radius: 1px !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-unit { text-align: center !important; font-size: 14px !important; color: #374151 !important; margin-top: 8px !important; display: block !important; }#fv-chart-1785324903229-dg6qkcdus .fv-x-axis-title { text-align: center !important; font-size: 15px !important; color: #374151 !important; margin-top: 8px !important; margin-bottom: 16px !important; line-height: 1.5 !important; padding: 0 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!important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-container,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-cluster,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-container,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-cluster {width: 100% !important;}#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1785324903229-dg6qkcdus.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus-within,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1785324903229-dg6qkcdus.labels-on-top .fv-bar-row 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!important;}#fv-chart-1785324903229-dg6qkcdus .fv-bar-commentary-inline {display: block !important; margin-left: 0 !important; width: 100% !important;}#fv-chart-1785324903229-dg6qkcdus .fv-y-axis-title { padding-left: 5% !important;  }#fv-chart-1785324903229-dg6qkcdus.fv-contains-line-chart .fv-footer-content {margin-left: -1rem !important;margin-right: -1rem !important;}}</style><script type="application/ld+json">{"@context": "https://schema.org","@type": "Dataset","name": "LG C5 Price History","description": "Subhead to describe the test and what's being measured and why","creator": {"@type": "Organization","name": "What Hifi","logo": "https://cdn.mos.cms.futurecdn.net/UgzjsCe5eRA8eMSPiersGb.png"},"isAccessibleForFree": true,"dateCreated": "2026-07-29T11:35:03.229Z","citation": "Add your caption to explain the data, the learnings and the key takeaways of the data being visualized","keywords": ["LG C5 42-inch","LG C5 48-inch","LG C5 55-inch","LG C5 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class="fv-benchmark-group"><div class="riv-line-chart-container" id="fv-chart-1785324903229-dg6qkcdus-line-Price" role="group" aria-label="Line chart for Price" style="position: relative;"><style>.riv-line-chart-container { width: 100% !important; }.riv-line-chart-svg-desktop { display: block !important; }.riv-line-chart-svg-mobile { display: none !important; }.mobile-view .riv-line-chart-svg-desktop { display: none !important; }.mobile-view .riv-line-chart-svg-mobile { display: block !important; }@media (max-width: 599px) { .riv-line-chart-svg-desktop { display: none !important; } .riv-line-chart-svg-mobile { display: block !important; } }.riv-line-legend { display: flex !important; flex-wrap: wrap !important; justify-content: center !important; gap: 8px 16px !important; margin-top: 16px !important; font-family: 'Open Sans', sans-serif !important; }.riv-legend-item { display: inline-flex !important; align-items: center !important; gap: 6px !important; font-size: 13px !important; 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transform="rotate(-45 452.88 387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">28/05/26</text><text x="494.17" y="387" transform="rotate(-45 494.17 387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">22/06/26</text><text x="535.45" y="387" transform="rotate(-45 535.45 387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">Prime Day</text><text x="576.74" y="387" transform="rotate(-45 576.74 387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">27/07/26</text></g><path class="riv-line-path" d="M 40.00,204.67 C 67.53,204.67 95.05,259.54 122.58,259.54 C 128.08,259.54 133.59,259.54 139.09,259.54 C 147.35,259.54 155.61,259.54 163.86,259.54 C 172.12,259.54 180.38,271.71 188.64,271.71 C 196.89,271.71 205.15,271.71 213.41,271.71 C 221.67,271.71 229.92,271.71 238.18,271.71 C 249.19,271.71 260.20,277.79 271.21,277.79 C 282.22,277.79 293.23,284.97 304.24,284.97 C 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436.36,271.71 C 439.12,271.71 441.87,279.98 444.62,279.98 C 450.13,279.98 455.63,283.87 461.14,283.87 C 472.15,283.87 483.16,282.65 494.17,282.65 C 505.18,282.65 516.19,286.79 527.20,286.79 C 543.71,286.79 560.23,271.71 576.74,271.71" data-product="LG C5 48-inch" fill="none" stroke="#000000" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /><path class="riv-line-path" d="M 56.52,143.83 C 59.27,143.83 62.02,190.07 64.77,190.07 C 73.03,190.07 81.29,168.29 89.55,168.29 C 97.80,168.29 106.06,229.12 114.32,229.12 C 119.82,229.12 125.33,229.12 130.83,229.12 C 136.34,229.12 141.84,229.12 147.35,229.12 C 158.36,229.12 169.37,247.25 180.38,247.25 C 196.89,247.25 213.41,241.29 229.92,241.29 C 238.18,241.29 246.44,244.94 254.70,244.94 C 265.71,244.94 276.72,254.67 287.73,254.67 C 295.98,254.67 304.24,258.81 312.50,258.81 C 320.76,258.81 329.02,257.59 337.27,257.59 C 353.79,257.59 370.30,253.45 386.82,253.45 C 414.34,253.45 441.87,259.54 469.39,259.54 C 472.15,259.54 474.90,254.67 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data-product="LG C5 42-inch" cx="304.24" cy="284.97" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="329.02" cy="286.55" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="345.53" cy="284.97" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="378.56" cy="287.52" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="411.59" cy="289.95" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="428.11" cy="289.95" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="452.88" cy="295.19" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="485.91" cy="296.04" r="2" fill="#D50032" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 42-inch" cx="518.94" 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data-product="LG C5 48-inch" cx="576.74" cy="271.71" r="2" fill="#000000" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="56.52" cy="143.83" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="64.77" cy="190.07" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="89.55" cy="168.29" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="114.32" cy="229.12" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="130.83" cy="229.12" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="147.35" cy="229.12" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="180.38" cy="247.25" r="2" fill="#A1A5A8" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 55-inch" cx="229.92" 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data-product="LG C5 65-inch" cx="262.95" cy="204.79" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="279.47" cy="216.96" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="320.76" cy="225.23" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="362.05" cy="219.39" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="370.30" cy="204.79" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="395.08" cy="223.04" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="502.42" cy="216.96" r="2" fill="#B0002A" style="opacity:0;" /><circle class="riv-dot" data-product="LG C5 65-inch" cx="585.00" cy="204.79" r="2" fill="#B0002A" style="opacity:0;" /></svg><div class="fv-x-axis-title">Date</div><div class="riv-line-legend" data-chart="fv-chart-1785324903229-dg6qkcdus-line-Price"><button class="riv-legend-item " data-product="LG C5 42-inch"><span class="riv-legend-marker" style="background-color: #D50032;"></span>LG C5 42-inch</button><button class="riv-legend-item " data-product="LG C5 48-inch"><span class="riv-legend-marker" style="background-color: #000000;"></span>LG C5 48-inch</button><button class="riv-legend-item " data-product="LG C5 55-inch"><span class="riv-legend-marker" style="background-color: #A1A5A8;"></span>LG C5 55-inch</button><button class="riv-legend-item " data-product="LG C5 65-inch"><span class="riv-legend-marker" style="background-color: #B0002A;"></span>LG C5 65-inch</button></div><table class="sr-only"><caption>Price Data</caption><thead><tr><th>Timestamp (date)</th><th>LG C5 42-inch (£)</th><th>LG C5 48-inch (£)</th><th>LG C5 55-inch (£)</th><th>LG C5 65-inch (£)</th></tr></thead><tbody><tr data-timestamp-label="31/03/2025"><td>0</td><td>1400</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="31/03/25"><td>1</td><td>N/A</td><td>N/A</td><td>N/A</td><td>2700</td></tr><tr data-timestamp-label="12/04/25"><td>2</td><td>N/A</td><td>N/A</td><td>1900</td><td>N/A</td></tr><tr data-timestamp-label="21/05/25"><td>3</td><td>N/A</td><td>N/A</td><td>1520</td><td>N/A</td></tr><tr data-timestamp-label="17/06/25"><td>5</td><td>N/A</td><td>N/A</td><td>N/A</td><td>2100</td></tr><tr data-timestamp-label="10/07/25"><td>6</td><td>N/A</td><td>N/A</td><td>1699</td><td>N/A</td></tr><tr data-timestamp-label="21/07/25"><td>7</td><td>N/A</td><td>1500</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="24/09/25"><td>8</td><td>N/A</td><td>999</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="06/10/25"><td>9</td><td>N/A</td><td>N/A</td><td>1199</td><td>N/A</td></tr><tr data-timestamp-label="08/10/25"><td>10</td><td>949</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="21/10/25"><td>11</td><td>N/A</td><td>N/A</td><td>1199</td><td>N/A</td></tr><tr data-timestamp-label="21/10/2025"><td>12</td><td>949</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>13</td><td>N/A</td><td>N/A</td><td>1199</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>14</td><td>N/A</td><td>1049</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>15</td><td>949</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="29/10/25"><td>16</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1699</td></tr><tr data-timestamp-label="06/11/25"><td>17</td><td>N/A</td><td>N/A</td><td>1050</td><td>N/A</td></tr><tr data-timestamp-label="06/11/25"><td>18</td><td>849</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="06/11/25"><td>19</td><td>N/A</td><td>949</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="06/11/25"><td>20</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1499</td></tr><tr data-timestamp-label="07/11/25"><td>21</td><td>849</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="10/11/25"><td>22</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1499</td></tr><tr data-timestamp-label="13/11/25"><td>23</td><td>N/A</td><td>N/A</td><td>1099</td><td>N/A</td></tr><tr data-timestamp-label="13/11/25"><td>24</td><td>849</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="13/11/25"><td>25</td><td>N/A</td><td>949</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="20/11/25"><td>26</td><td>N/A</td><td>N/A</td><td>1069</td><td>N/A</td></tr><tr data-timestamp-label="24/11/25"><td>27</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1399</td></tr><tr data-timestamp-label="24/11/25"><td>28</td><td>799</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="25/11/25"><td>29</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1299</td></tr><tr data-timestamp-label="26/11/25"><td>30</td><td>N/A</td><td>N/A</td><td>989</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>31</td><td>N/A</td><td>849</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>32</td><td>740</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>33</td><td>N/A</td><td>N/A</td><td>955</td><td>N/A</td></tr><tr data-timestamp-label="Black Friday"><td>34</td><td>N/A</td><td>N/A</td><td>N/A</td><td>1231</td></tr><tr data-timestamp-label="Black Friday"><td>35</td><td>727</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Cyber Monday"><td>36</td><td>N/A</td><td>N/A</td><td>965</td><td>N/A</td></tr><tr data-timestamp-label="Cyber Monday"><td>37</td><td>740</td><td>N/A</td><td>N/A</td><td>N/A</td></tr><tr data-timestamp-label="Cyber 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chartWrapper.querySelector('.fv-countdown-container');if (countdownContainer) {var targetDateAttr = countdownContainer.getAttribute('data-target-date');if (targetDateAttr) {var targetDate = new Date(targetDateAttr);var primaryColor = countdownContainer.getAttribute('data-primary-color') || '#f97316';var subheadColor = countdownContainer.getAttribute('data-subhead-color') || '#ffffff';var pad = function(n) { return (n < 10 ? '0' : '') + n; };var updateCountdown = function() {var difference = +targetDate - +new Date();var d = 0, h = 0, m = 0, s = 0;if (difference > 0) {d = Math.floor(difference / (1000 * 60 * 60 * 24));h = Math.floor((difference / (1000 * 60 * 60)) % 24);m = Math.floor((difference / 1000 / 60) % 60);s = Math.floor((difference / 1000) % 60);}var daysEl = countdownContainer.querySelector('[data-time="days"]');var hoursEl = countdownContainer.querySelector('[data-time="hours"]');var minsEl = countdownContainer.querySelector('[data-time="minutes"]');var secsEl = countdownContainer.querySelector('[data-time="seconds"]');if (daysEl) daysEl.textContent = d;if (hoursEl) hoursEl.textContent = pad(h);if (minsEl) minsEl.textContent = pad(m);if (secsEl) secsEl.textContent = pad(s);};updateCountdown();setInterval(updateCountdown, 1000);}}}if (false) {var slideshowContainer = document.getElementById(uniqueId + '-slideshow');if (slideshowContainer) {var slides = slideshowContainer.querySelectorAll('.fv-slide');slides.forEach(function(slide) {setupWrapper(slide.querySelector('.fv-chart-wrapper'));});}} else {setupWrapper(root);}}if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', function() { initialize('fv-chart-1785324903229-dg6qkcdus', false); });} else {initialize('fv-chart-1785324903229-dg6qkcdus', false);}})();</script></div><p>Interestingly, the prices of the 42-inch and 48-inch models come very close to each other, with both crossing the £1000 barrier at similar times in late September 2025. </p><p>All models reached new lows during the Black Friday sales, even if the drops weren’t particularly dramatic from the pre-sale prices. Still, it was the 65-inch model that saw the best discount, with a whopping 54 per cent reduction from its launch price. </p><p>In terms of their lowest ever price, the two smaller models both reached this during Prime Day 2026. The 55-inch C5’s came a few weeks earlier during the World Cup sales, while the 65-inch version was a lone exception with a rock-bottom price on Black Friday thanks to a <a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-found-a-trick-to-getting-the-very-best-lg-c5-oled-tv-deals-this-black-friday-weekend">Hughes discount code</a>.</p><div data-widget-type="multimodelreview" data-model-name="LG OLED evo AI C5 42-inch TV 2025,LG OLED evo AI C5 48-inch TV 2025,LG OLED evo AI C5 65-inch TV 2025" class="hawk-root"></div><h2 id="the-lg-c6-history-repeating-itself">The LG C6: history repeating itself? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="K8u56zsoK6xe7soXEp6WRZ" name="LG C6 review photos (FUTURE HANDS ON) Main" alt="LG C6 OLED TV" src="https://cdn.mos.cms.futurecdn.net/K8u56zsoK6xe7soXEp6WRZ.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Amazon Prime Video, The Grand Tour)</span></figcaption></figure><p>So is the new LG C6 repeating the same trend? We have reviewed only the 65-inch model so far, but we’ve crunched the numbers to find out. </p><p>We have compared the prices of the LG C5 and C6 after launch in their respective years below. It’s worth noting that the LG C6 launched at a cheaper price than the preceding C5 – the 65-inch C6 came in at £2500 compared with £2700 for the corresponding C5.</p><div class="vizualizer-embed"><style>@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap');@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap');#fv-chart-1785325232259-x5g2zks7p *, #fv-chart-1785325232259-x5g2zks7p *:before, #fv-chart-1785325232259-x5g2zks7p *:after, #fv-chart-1785325232259-x5g2zks7p-slideshow *, #fv-chart-1785325232259-x5g2zks7p-slideshow *:before, #fv-chart-1785325232259-x5g2zks7p-slideshow *:after {box-sizing: border-box !important; margin: 0; padding: 0; border: 0;font-size: 100%; font: inherit; vertical-align: baseline;}#fv-chart-1785325232259-x5g2zks7p, #fv-chart-1785325232259-x5g2zks7p-slideshow { font-family: 'Open Sans', sans-serif !important; }#fv-chart-1785325232259-x5g2zks7p {position: relative !important; overflow: 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20'%3e%3cpath stroke='%236b7280' stroke-linecap='round' stroke-linejoin='round' stroke-width='1.5' d='M6 8l4 4 4-4'/%3e%3c/svg%3e") !important;background-position: right 0.5rem center !important;background-repeat: no-repeat !important;background-size: 1.5em 1.5em !important;}#fv-chart-1785325232259-x5g2zks7p-slideshow .fv-slideshow-select:focus {outline: 2px solid #D50032 !important;border-color: #D50032 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-chart-title {font-weight: bold !important;text-align: center !important;margin-bottom: 0.5rem !important;color: var(--riv-primary) !important;font-size: 20px !important;line-height: 1.2 !important;font-family: 'Open Sans', sans-serif !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;padding: 0 20px !important;}#fv-chart-1785325232259-x5g2zks7p .fv-chart-subhead {font-size: 18px !important;font-weight: 500 !important;text-align: center !important;margin-bottom: 2rem !important;color: #374151 !important;line-height: 1.7 !important;font-family: 'Open Sans', sans-serif !important;display: block !important;text-transform: none !important;padding: 0 20px !important;}#fv-chart-1785325232259-x5g2zks7p .rv-chart-caption { font-size: 15px !important; color: #374151 !important; text-align: center !important; font-style: normal !important; font-weight: normal !important; line-height: 1.7 !important; font-family: 'Open Sans', sans-serif !important; display: block !important; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-chart { display: flex; flex-direction: column; width: 100%; margin-top: 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; padding: 0 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper { flex: 1; min-width: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-left { text-align: center; padding-right: 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-right { text-align: center; padding-left: 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-container { position: relative; display: inline-block; max-width: 100%; width: 100%; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-chevron { position: absolute; top: 50%; transform: translateY(-50%); pointer-events: none; width: 16px; height: 16px; flex-shrink: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-left .fv-versus-chevron { right: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select-wrapper.fv-right .fv-versus-chevron { right: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select { background: transparent; border: none; border-bottom: 2px solid; font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; padding: 0.25rem 0; cursor: pointer; outline: none; appearance: none; -webkit-appearance: none; -moz-appearance: none; max-width: 100%; width: 100%; text-overflow: ellipsis; overflow: hidden; white-space: nowrap; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select.fv-select-left { text-align: center; direction: ltr; padding-right: 1.25rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select.fv-select-right { text-align: center; padding-right: 1.25rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-select option { font-family: 'Open Sans', sans-serif; font-weight: 400; font-size: 14px; color: #374151; direction: ltr; text-align: left; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-vs { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; color: #374151; letter-spacing: 0.1em; padding: 0 1rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-body { display: flex; flex-direction: column; gap: 1.5rem; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-row { position: relative; height: auto; padding-top: 20px; margin-bottom: 0.25rem; display: block; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-container { position: relative; height: 32px; display: flex; align-items: center; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-left-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-end; align-items: center; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-right-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-start; align-items: center; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar { height: 32px; width: var(--target-width); transition: width 0.8s ease-out; animation: fv-grow-max-width 0.8s ease-out forwards; display: flex; align-items: center; overflow: hidden; color: #ffffff; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-left { border-radius: 4px 0 0 4px; justify-content: flex-end; padding: 0 8px; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-bar-right { border-radius: 0 4px 4px 0; justify-content: flex-start; padding: 0 8px; }@keyframes fv-grow-max-width {from { max-width: 0; }to { max-width: 100%; }}#fv-chart-1785325232259-x5g2zks7p .fv-versus-center-line { position: absolute; left: 50%; top: 0; bottom: 0; width: 4px; background-color: #ffffff; transform: translateX(-50%); z-index: 1; }#fv-chart-1785325232259-x5g2zks7p .fv-inside-left { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-inside-right { white-space: nowrap; flex-shrink: 0; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-val-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1785325232259-x5g2zks7p .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1785325232259-x5g2zks7p .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1785325232259-x5g2zks7p .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1785325232259-x5g2zks7p .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1785325232259-x5g2zks7p .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1785325232259-x5g2zks7p .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1785325232259-x5g2zks7p .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-multi-legend-item { display: flex !important; align-items: center !important; gap: 8px !important; font-size: 14px !important; color: #374151 !important; font-weight: 500 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-legend-swatch { width: 16px !important; height: 16px !important; border-radius: 3px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-benchmark-group { margin-bottom: 1rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-benchmark-title {font-size: 18px !important; font-weight: 600 !important; margin-bottom: 16px !important; margin-top: 0 !important; padding: 0 !important;text-align: center !important; color: var(--riv-primary) !important; flex: 1 !important; min-width: 0 !important;font-family: 'Open Sans', sans-serif !important; line-height: 1.3 !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;word-wrap: break-word !important;max-width: 100% !important;}#fv-chart-1785325232259-x5g2zks7p .fv-bar-row, #fv-chart-1785325232259-x5g2zks7p .fv-stacked-product { display: flex !important; align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; color: #fff !important; background: rgba(0,0,0,0.8) !important; border-radius: 4px !important; line-height: 1.4 !important; font-weight: normal !important; text-transform: none !important; word-wrap: break-word !important; z-index: 10 !important; align-items: center !important; overflow-y: auto !important; }#fv-chart-1785325232259-x5g2zks7p.preview-wrapper .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785325232259-x5g2zks7p.preview-wrapper .fv-bar-commentary-inline:focus, #fv-chart-1785325232259-x5g2zks7p.preview-wrapper .fv-bar-commentary-inline:focus-within, #fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-commentary-inline:focus, #fv-chart-1785325232259-x5g2zks7p.mobile-view .fv-bar-commentary-inline:focus-within { display: flex !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar { height: 100% !important; border-radius: 3px !important; display: flex !important; align-items: center !important; transition: opacity 0.2s ease, width 0.8s ease-out !important; min-height: 23px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar:hover { opacity: 0.8 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-inner-content { display: flex !important; justify-content: space-between !important; align-items: center !important; width: 100% !important; height: 100% !important; padding: 0 8px !important; font-size: 14px !important; font-weight: bold !important; overflow: hidden !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-inner-label { white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important; padding-right: 8px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-inner-value { flex-shrink: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-value-outside { padding-left: 8px !important; font-size: 14px !important; font-weight: bold !important; color: #374151 !important; white-space: nowrap !important; }#fv-chart-1785325232259-x5g2zks7p .fv-bar-label.fv-primary-product { font-weight: bold !important; color: var(--riv-primary) !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-bar-container { flex-direction: column !important; padding: 4px !important; align-items: stretch !important; gap: 4px !important; height: auto !important; }#fv-chart-1785325232259-x5g2zks7p .fv-multi-bar-item { display: flex !important; align-items: center !important; height: 25px !important; width: 100% !important; }#fv-chart-1785325232259-x5g2zks7p .fv-stacked-bar { display: flex !important; overflow: hidden !important; }#fv-chart-1785325232259-x5g2zks7p .fv-stacked-segment { height: 100% !important; display: flex !important; align-items: center !important; justify-content: flex-end !important; padding-right: 8px !important; border-right: 1px solid rgba(255,255,255,0.3) !important; }#fv-chart-1785325232259-x5g2zks7p .fv-stacked-segment:last-child { 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}#fv-chart-1785325232259-x5g2zks7p .fv-bar-cluster .fv-bar-container { height: 20px !important; }#fv-chart-1785325232259-x5g2zks7p .riv-grid line {stroke: #D1D5DB !important;stroke-dasharray: 3 3 !important;}#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-wrapper { display: flex !important; width: 100% !important; margin-top: 0.5rem !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-label-space { width: 150px !important; padding-right: 10px !important; flex-shrink: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-chart-space { flex-grow: 1 !important; padding-right: 8px !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-wrapper.fv-grouped-x-axis { margin-left: 0 !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-line { border-top: 1px solid #D1D5DB !important; }#fv-chart-1785325232259-x5g2zks7p .fv-x-axis-ticks { display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 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!important;  }#fv-chart-1785325232259-x5g2zks7p.fv-contains-line-chart .fv-footer-content {margin-left: -1rem !important;margin-right: -1rem !important;}}</style><script type="application/ld+json">{"@context": "https://schema.org","@type": "Dataset","name": "LG C5 & C6 Post-launch Price History","description": "Subhead to describe the test and what's being measured and why","creator": {"@type": "Organization","name": "What Hifi","logo": "https://cdn.mos.cms.futurecdn.net/UgzjsCe5eRA8eMSPiersGb.png"},"isAccessibleForFree": true,"dateCreated": "2026-07-29T11:40:32.260Z","citation": "Add your caption to explain the data, the learnings and the key takeaways of the data being visualized","keywords": ["LG C5 65-inch","LG C6 65-inch","Price","benchmark","comparison","performance","review","What Hifi"],"measurementTechnique": "Performance Benchmarking","variableMeasured": [{"@type": "PropertyValue","name": "LG C5 65-inch – Price","value": 1699,"unitText": "£"},{"@type": "PropertyValue","name": "LG C6 65-inch – Price","value": 1889,"unitText": "£"}]}</script><div id="fv-chart-1785325232259-x5g2zks7p" class="fv-chart-wrapper fv-contains-line-chart  " data-bar-labels-on-top="false" data-iframe-height="true" data-vizualizer-embed="true"><div class="fv-inner-wrapper    "><h3 class="fv-chart-title">LG C5 & C6 Post-launch Price History</h3><div class="riv-chart-container"><div class="fv-chart-item" id="fv-chart-1785325232259-x5g2zks7p-line-Price" data-chart-type="Line" data-title="Price" data-subhead="" data-caption="" style=""><div class="fv-benchmark-group"><div class="riv-line-chart-container" id="fv-chart-1785325232259-x5g2zks7p-line-Price" role="group" aria-label="Line chart for Price" style="position: relative;"><style>.riv-line-chart-container { width: 100% !important; }.riv-line-chart-svg-desktop { display: block !important; }.riv-line-chart-svg-mobile { display: none !important; }.mobile-view .riv-line-chart-svg-desktop { display: none !important; }.mobile-view .riv-line-chart-svg-mobile { display: block !important; }@media (max-width: 599px) { .riv-line-chart-svg-desktop { display: none !important; } .riv-line-chart-svg-mobile { display: block !important; } }.riv-line-legend { display: flex !important; flex-wrap: wrap !important; justify-content: center !important; gap: 8px 16px !important; margin-top: 16px !important; font-family: 'Open Sans', sans-serif !important; }.riv-legend-item { display: inline-flex !important; align-items: center !important; gap: 6px !important; font-size: 13px !important; color: #374151 !important; background: none !important; border: none !important; padding: 4px !important; border-radius: 4px !important; cursor: pointer !important; transition: opacity 0.2s !important; }.riv-legend-item.fv-primary-product { font-weight: bold !important; }.riv-legend-item:focus { outline: 2px solid var(--riv-primary) !important; }.riv-legend-marker { width: 12px !important; height: 12px !important; border-radius: 50% !important; }</style><div class="fv-y-axis-title">Price (£)</div><svg class="riv-line-chart-svg-desktop" style="overflow: visible;" fill="none" viewBox="0 0 600 340" width="100%" height="auto" aria-hidden="true"><g class="riv-grid"><line x1="45" x2="580" y1="275.00" y2="275.00" /><line x1="45" x2="580" y1="186.67" y2="186.67" /><line x1="45" x2="580" y1="98.33" y2="98.33" /><line x1="45" x2="580" y1="10.00" y2="10.00" /><line x1="111.88" x2="111.88" y1="10" y2="275" /><line x1="245.63" x2="245.63" y1="10" y2="275" /><line x1="379.38" x2="379.38" y1="10" y2="275" /><line x1="513.13" x2="513.13" y1="10" y2="275" /></g><g class="riv-axes"><line x1="45" x2="45" y1="10" y2="275" stroke="#D1D5DB" /><line x1="45" x2="580" y1="275" y2="275" stroke="#D1D5DB" /><text x="37" y="275.00" dy="0.32em" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">0</text><text x="37" y="186.67" dy="0.32em" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">1000</text><text x="37" y="98.33" dy="0.32em" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">2000</text><text x="37" y="10.00" dy="0.32em" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">3000</text><text x="111.88" y="287" transform="rotate(-45 111.88 287)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">10/04</text><text x="245.63" y="287" transform="rotate(-45 245.63 287)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">04/06</text><text x="379.38" y="287" transform="rotate(-45 379.38 287)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">22/06</text><text x="513.13" y="287" transform="rotate(-45 513.13 287)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">28/07</text></g><path class="riv-line-path" d="M 45.00,36.50 C 134.17,36.50 223.33,89.50 312.50,89.50 C 401.67,89.50 490.83,124.92 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387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">04/06</text><text x="380.63" y="387" transform="rotate(-45 380.63 387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">22/06</text><text x="516.88" y="387" transform="rotate(-45 516.88 387)" text-anchor="end" style="font-size: 14px; font-weight: normal;" fill="#374151">28/07</text></g><path class="riv-line-path" d="M 40.00,46.50 C 130.83,46.50 221.67,119.50 312.50,119.50 C 403.33,119.50 494.17,168.29 585.00,168.29" data-product="LG C5 65-inch" fill="none" stroke="#D50032" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /><path class="riv-line-path" d="M 108.13,70.83 C 130.83,70.83 153.54,111.47 176.25,111.47 C 198.96,111.47 221.67,122.06 244.38,122.06 C 289.79,122.06 335.21,119.62 380.63,119.62 C 403.33,119.62 426.04,127.53 448.75,127.53 C 471.46,127.53 494.17,145.17 516.88,145.17" data-product="LG C6 65-inch" fill="none" stroke="#000000" stroke-width="2" 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data-timestamp-label="04/06"><td>4</td><td>N/A</td><td>2079</td></tr><tr data-timestamp-label="17/06"><td>5</td><td>2100</td><td>N/A</td></tr><tr data-timestamp-label="22/06"><td>6</td><td>N/A</td><td>2099</td></tr><tr data-timestamp-label="30/06"><td>7</td><td>N/A</td><td>2034</td></tr><tr data-timestamp-label="28/07"><td>8</td><td>N/A</td><td>1889</td></tr><tr data-timestamp-label="29/10"><td>9</td><td>1699</td><td>N/A</td></tr></tbody></table><script type="application/json" class="riv-line-chart-data">{"products":[{"name":"LG C5 65-inch","displayName":"LG C5 65-inch","color":"#D50032"},{"name":"LG C6 65-inch","displayName":"LG C6 65-inch","color":"#000000"}],"timestampUnit":"date","unit":"£","xAxisLabel":"Date","data":[{"timestamp":1,"timestampLabel":"31/03","productName":"LG C5 65-inch","value":2700},{"timestamp":2,"timestampLabel":"10/04","productName":"LG C6 65-inch","value":2500},{"timestamp":3,"timestampLabel":"21/05","productName":"LG C6 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'0' : '') + n; };var updateCountdown = function() {var difference = +targetDate - +new Date();var d = 0, h = 0, m = 0, s = 0;if (difference > 0) {d = Math.floor(difference / (1000 * 60 * 60 * 24));h = Math.floor((difference / (1000 * 60 * 60)) % 24);m = Math.floor((difference / 1000 / 60) % 60);s = Math.floor((difference / 1000) % 60);}var daysEl = countdownContainer.querySelector('[data-time="days"]');var hoursEl = countdownContainer.querySelector('[data-time="hours"]');var minsEl = countdownContainer.querySelector('[data-time="minutes"]');var secsEl = countdownContainer.querySelector('[data-time="seconds"]');if (daysEl) daysEl.textContent = d;if (hoursEl) hoursEl.textContent = pad(h);if (minsEl) minsEl.textContent = pad(m);if (secsEl) secsEl.textContent = pad(s);};updateCountdown();setInterval(updateCountdown, 1000);}}}if (false) {var slideshowContainer = document.getElementById(uniqueId + '-slideshow');if (slideshowContainer) {var slides = slideshowContainer.querySelectorAll('.fv-slide');slides.forEach(function(slide) {setupWrapper(slide.querySelector('.fv-chart-wrapper'));});}} else {setupWrapper(root);}}if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', function() { initialize('fv-chart-1785325232259-x5g2zks7p', false); });} else {initialize('fv-chart-1785325232259-x5g2zks7p', false);}})();</script></div><p>As we can see, the LG C6 started at a lower price and also dropped faster thanks to the World Cup sales. However, the price drops have slowed somewhat, which has allowed the LG C5 to overtake during the same time period. We’ll have to see if the C6 can reclaim the value crown over the course of this year… </p><div data-widget-type="review" data-model-name="LG OLED evo AI C6 65-inch TV (2026)" class="hawk-root"></div><h2 id="when-is-the-best-time-to-buy-an-lg-c-series-oled">When is the best time to buy an LG C-series OLED? </h2><p>So when was the best time to buy the LG C5? </p><p>If you’re after the lowest-ever price, three of the four sizes we looked at hit this milestone during June 2026, which happened to coincide with the World Cup and Prime Day sales. So it seems as though a summer sale around 15 months after release is the cheapest time to buy. For the best LG C6 price, then, you’re probably looking at Prime Day 2027. </p><p>That, though, is a rather long time to wait – and it’s near the end of the TV’s life cycle, of course, when newer, more advanced models will have taken the shine away somewhat. </p><p>Our advice? Looking at the data, the sweet spot between price and time may well be during the Black Friday sales, as long suspected. While three of the C5 models went lower after Black Friday, this was only by up to nine per cent (£124) maximum – so six months is a rather long time to wait for a rather incremental drop. </p><p>When you buy a new TV is, of course, a rather personal decision that depends on several factors. But if you’re deciding based on price alone, now you know when to look for a bargain.</p><p><strong>MORE:</strong></p><p><strong>Check out our list of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>Find out </strong><a href="https://www.whathifi.com/advice/how-to-set-your-tv-and-get-best-picture"><strong>how to set up your TV</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-done-the-measuring-and-your-tvs-filmmaker-mode-isnt-just-great-for-picture-quality-its-great-for-saving-energy-too"><strong>I have crunched the numbers</strong></a><strong>, and Filmmaker Mode uses less energy</strong></p>
                                                            </article>
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                                                            <title><![CDATA[ Small screen, big saving: this five-star Samsung TV is now cheaper at this site than at Amazon ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We would always recommend going for the biggest TV your space and budget allows – but for some of us, that will only be a 42-inch TV. If that’s the case for you, then we have found a great deal for you – £120 off the Samsung S90F.</p><p>This TV has dropped to just £629 at Richer Sounds. That’s £20 cheaper than at Amazon. Bargain.</p><h2 id="samsung-s90f-42-inch-deal">Samsung S90F 42-inch deal</h2><div class="product"><a data-dimension112="1481ae94-8c25-11f1-91ff-8dc95f1dc509" data-action="Deal Block" data-label="S90F" data-dimension48="S90F" data-dimension25="£629" href="https://www.richersounds.com/samsung-qe42s90f/#tab-offers" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KoQsyijdke6aNWqDUUBwa5" name="48-inch Samsung S90F Square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KoQsyijdke6aNWqDUUBwa5.png" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The 48-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f" data-dimension112="1481ae94-8c25-11f1-91ff-8dc95f1dc509" data-action="Deal Block" data-label="S90F" data-dimension48="S90F" data-dimension25="£629">Samsung S90F</a> bowled us over when we reviewed it last year, and we would expect the 42-incher to perform similarly. Enter code <strong>RSTV120</strong> at checkout for the lower price.</p><p><strong>Price check: </strong><a href="https://www.amazon.co.uk/dp/B0F6TQC9SX?tag=ftr-whathifi-gb-21&th=1&ascsubtag=whathifi-gb-4405041563605958716-21&geniuslink=true"><strong>£649 at Amazon</strong></a><a class="view-deal button" href="https://www.richersounds.com/samsung-qe42s90f/#tab-offers" target="_blank" rel="nofollow" data-dimension112="1481ae94-8c25-11f1-91ff-8dc95f1dc509" data-action="Deal Block" data-label="S90F" data-dimension48="S90F" data-dimension25="£629">View Deal</a></p></div><p>Cards on the table: we haven’t reviewed this exact model. But the <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f">48-inch S90F</a> earned five stars, so we have high expectations of the 42-incher.</p><p>True, it has feet rather than a pedestal stand like its bigger brother. And smaller screens tend to have a lower HDR brightness than their larger equivalents. On the plus side, the smaller panel size should mean a higher pixel density, and hence a slightly sharper image.</p><p>The 42-inch model is as well equipped for gamers as the 48-incher, with four <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> ports, and a host of gaming features such as AMD FreeSync Premium, <a href="https://www.whathifi.com/advice/hgig-explained-what-is-hgig-how-do-you-get-it-and-should-you-use-it">HGiG</a>, AI Auto Game Mode, <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">Auto Low Latency Mode (ALLM)</a>, Game Motion Plus and <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">Variable Refresh Rate (VRR)</a>.</p><p>We found the 48-inch S90F’s picture a bit red at first, and the motion a bit too smooth, but tweaking the settings helps. Overall, picture quality is superb, with realistic skin tones and solid detail levels across both the light and dark parts of the image.</p><p>Contrast might be a touch heavy-handed, leading to some black crush, but “the overall image is wonderfully three-dimensional and immersive”, we concluded.</p><p>The 42-incher has only 40W of sound output, compared with the 48-incher’s 60W. We found the latter’s speakers weak and plagued by distortion at higher volumes – hardly surprising, given that most small TVs sound terrible. So we wouldn’t expect much of the 42-incher’s audio.</p><p>But if you can put that <a href="https://www.richersounds.com/samsung-qe42s90f/">£120 saving</a> towards one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>, you should be richly rewarded.</p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f"><strong>Samsung S90F review</strong></a><strong> (48 inch)</strong></p><p><strong>I test OLED TVs for a living – and </strong><a href="https://www.whathifi.com/features/i-test-oled-tvs-for-a-living-and-trust-me-different-sizes-perform-differently"><strong>trust me, different sizes perform differently</strong></a></p><p><strong>We rate the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-40-43in-tvs"><strong>best small TVs</strong></a><strong> around</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/small-screen-big-saving-this-five-star-samsung-tv-is-now-cheaper-than-at-amazon</link>
                                                                            <description>
                            <![CDATA[ Just £629 at this retailer ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 30 Jul 2026 15:22:01 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Jul 2026 15:50:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Svetlik ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6UuzZRTGrHJGAqtsQagsSi.jpeg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Samsung S90F TV mounted on a wall with Moana 2 on Disney+ featured prominently on the menu screen.]]></media:description>                                                            <media:text><![CDATA[The Samsung S90F TV mounted on a wall with Moana 2 on Disney+ featured prominently on the menu screen.]]></media:text>
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                                <p>We would always recommend going for the biggest TV your space and budget allows – but for some of us, that will only be a 42-inch TV. If that’s the case for you, then we have found a great deal for you – £120 off the Samsung S90F.</p><p>This TV has dropped to just £629 at Richer Sounds. That’s £20 cheaper than at Amazon. Bargain.</p><h2 id="samsung-s90f-42-inch-deal">Samsung S90F 42-inch deal</h2><div class="product"><a data-dimension112="1481ae94-8c25-11f1-91ff-8dc95f1dc509" data-action="Deal Block" data-label="S90F" data-dimension48="S90F" data-dimension25="£629" href="https://www.richersounds.com/samsung-qe42s90f/#tab-offers" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KoQsyijdke6aNWqDUUBwa5" name="48-inch Samsung S90F Square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KoQsyijdke6aNWqDUUBwa5.png" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The 48-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f" data-dimension112="1481ae94-8c25-11f1-91ff-8dc95f1dc509" data-action="Deal Block" data-label="S90F" data-dimension48="S90F" data-dimension25="£629">Samsung S90F</a> bowled us over when we reviewed it last year, and we would expect the 42-incher to perform similarly. Enter code <strong>RSTV120</strong> at checkout for the lower price.</p><p><strong>Price check: </strong><a href="https://www.amazon.co.uk/dp/B0F6TQC9SX?tag=ftr-whathifi-gb-21&th=1&ascsubtag=whathifi-gb-4405041563605958716-21&geniuslink=true"><strong>£649 at Amazon</strong></a><a class="view-deal button" href="https://www.richersounds.com/samsung-qe42s90f/#tab-offers" target="_blank" rel="nofollow" data-dimension112="1481ae94-8c25-11f1-91ff-8dc95f1dc509" data-action="Deal Block" data-label="S90F" data-dimension48="S90F" data-dimension25="£629">View Deal</a></p></div><p>Cards on the table: we haven’t reviewed this exact model. But the <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f">48-inch S90F</a> earned five stars, so we have high expectations of the 42-incher.</p><p>True, it has feet rather than a pedestal stand like its bigger brother. And smaller screens tend to have a lower HDR brightness than their larger equivalents. On the plus side, the smaller panel size should mean a higher pixel density, and hence a slightly sharper image.</p><p>The 42-inch model is as well equipped for gamers as the 48-incher, with four <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> ports, and a host of gaming features such as AMD FreeSync Premium, <a href="https://www.whathifi.com/advice/hgig-explained-what-is-hgig-how-do-you-get-it-and-should-you-use-it">HGiG</a>, AI Auto Game Mode, <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">Auto Low Latency Mode (ALLM)</a>, Game Motion Plus and <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">Variable Refresh Rate (VRR)</a>.</p><p>We found the 48-inch S90F’s picture a bit red at first, and the motion a bit too smooth, but tweaking the settings helps. Overall, picture quality is superb, with realistic skin tones and solid detail levels across both the light and dark parts of the image.</p><p>Contrast might be a touch heavy-handed, leading to some black crush, but “the overall image is wonderfully three-dimensional and immersive”, we concluded.</p><p>The 42-incher has only 40W of sound output, compared with the 48-incher’s 60W. We found the latter’s speakers weak and plagued by distortion at higher volumes – hardly surprising, given that most small TVs sound terrible. So we wouldn’t expect much of the 42-incher’s audio.</p><p>But if you can put that <a href="https://www.richersounds.com/samsung-qe42s90f/">£120 saving</a> towards one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>, you should be richly rewarded.</p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f"><strong>Samsung S90F review</strong></a><strong> (48 inch)</strong></p><p><strong>I test OLED TVs for a living – and </strong><a href="https://www.whathifi.com/features/i-test-oled-tvs-for-a-living-and-trust-me-different-sizes-perform-differently"><strong>trust me, different sizes perform differently</strong></a></p><p><strong>We rate the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-40-43in-tvs"><strong>best small TVs</strong></a><strong> around</strong></p>
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                                                            <title><![CDATA[ Samsung S85H (QE55S85H) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>A good, cheap OLED TV has been top of many cinephiles' wish list for over a decade. This makes the S85H a big-ticket item despite it sitting at the bottom of Samsung’s new OLED TV range.</p><p>It’s looking set to be one of the cheapest options for serious movie fans who want a new OLED that sits in the same family as the<a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h"> S99H</a>, a set we recently declared to be the finest Samsung OLED we’d ever tested. Big shoes to fill, then.</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vM6tqzQh5yPvcjwxM5hpKA" name="Samsung S85H (Our Planet in Netflix) 09" alt="Samsung S85H OLED TV with remote held in hand in front of image of wetlands on screen" src="https://cdn.mos.cms.futurecdn.net/vM6tqzQh5yPvcjwxM5hpKA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>The Samsung S85H is available in sizes from 48 to 83 inches. The cheapest 48-inch size launched carrying a £1199 ($1199) price tag, while the giant 83-inch model retails for £3699 ($4499).</p><p>We have the middle-child 55-inch model in our review rooms, which launched at £1499 ($1499 / AU$2499). </p><p>Initially, that meant it cost slightly less than its closest rival, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/the-b6-could-be-lgs-brightest-and-cheapest-budget-oled-yet">LG B6</a>, which cost £1599 (AU$2500) when it first came out.</p><p>However, rapid price drops mean it’s now more expensive than its LG rival. The 55-inch B6 is now available for as little as £899 in some places. </p><p>However, the S85H puts is still cheaper than most of this year’s mid-tier OLEDs, including its big brother, the 55-inch S90H, which now floats around the £1699 mark.</p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MHD3VQ6cgDyPXzfroVYYqA" name="Samsung S85H (Our Planet in Netflix) 02" alt="Samsung S85H OLED TV showing bottom of TV with feet in centre position" src="https://cdn.mos.cms.futurecdn.net/MHD3VQ6cgDyPXzfroVYYqA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>You won’t find any flourishes like the fancy metal bezel sported by the flagship S99H; instead the S85H has a rather utilitarian look, with a basic, plastic design that is nevertheless mostly solid.</p><div  class="fancy-box"><div class="fancy_box-title">Samsung S85H tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="F8qNogicPKGUXyaao5o7rA" name="Samsung S85H (Our Planet in Netflix) 01" caption="" alt="Samsung S85H OLED TV" src="https://cdn.mos.cms.futurecdn.net/F8qNogicPKGUXyaao5o7rA.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size</strong> 55 inches (also available in 65, 77, 83 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> OLED</p><p class="fancy-box__body-text"><strong>Backlight</strong> N/A</p><p class="fancy-box__body-text"><strong>Resolution</strong> 4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, HDR10+</p><p class="fancy-box__body-text"><strong>Operating system</strong> Tizen</p><p class="fancy-box__body-text"><strong>HDMI inputs</strong> x 4 (4 x 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features</strong> 4K/120Hz, VRR, ALLM</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Dimensions</strong> <strong>(hwd, without stand) </strong>70.5 x 122.6 x 3.4cm</p></div></div><p>The TV has feet, rather than a pedestal stand design and includes two placement options, central and wide, which puts them on the furthest right and left edges. This is a nice touch that lets you adjust the position to fit on your cabinet and place a soundbar underneath it as required.</p><p>Our only minor quibble with the design is that, as well as feeling distinctly plasticy, the feet wobble. Not so much that we’re worried it will break, but enough that you’ll want to place it with care.</p><p>The SolarCell remote seen on Samsung’s previous step-down and entry-level OLEDs also makes a return. It is pleasingly compact and intuitive, and features solar and USB-C charging, something that isn’t guaranteed at this price. The only real negative is the ongoing lack of a backlight, which makes using it in the dark a bit tricky.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="drMXrnvT82h7mrgDyN6j2A" name="Samsung S85H (Our Planet in Netflix) 11" alt="Samsung S85H OLED TV" src="https://cdn.mos.cms.futurecdn.net/drMXrnvT82h7mrgDyN6j2A.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>The set's specifications sheet is nearly identical to the outgoing S85F, with only three big upgrades to mention. </p><p>It has been upgraded to Wi-Fi 6E, which will improve connectivity if you have a compatible router using the standard. It also has a new AI football mode, which Samsung claims will “make you feel like you’re in the stadium” using the set’s processing smarts. </p><p>Finally, there is a smattering of what Samsung claims to be "performance improvements" – the biggest, apparently, is to its peak and operating brightness. Samsung hasn’t given a definite <a href="https://www.whathifi.com/advice/nits-and-lumens-what-are-they-and-why-are-they-important">nit count</a>, however, so we can't be sure how big the alleged brightness upgrades are.</p><p>Samsung also hasn’t specified what panel is being used, but the fact that the S85H is powered by the same NQ4 AI Gen2 processor as its predecessor suggests it may be using one of the new OLED SE panels LG Display unveiled at CES in January, which aim to boost brightness while simultaneously bringing prices down. </p><p>We had hoped the Q85H would get the newer Gen3 silicon, which brings more accurate tone mapping and better upscaling, among other things, but that remains reserved for the more expensive S99H and S90H models. </p><p>The same is true for Samsung’s vibrancy-boosting Quantum Dot tech, which once again is reserved for its flagship offering. A shame, yes, but unsurprising given the S85H’s price. You also, once again, won’t find the firm’s Glare Free screen coating included, which will be an annoyance if you use the TV in a room with lots of ambient light.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Wkb6FZuPkKKQxiW3CADcpA" name="Samsung S85H (Our Planet in Netflix) 08" alt="Samsung S85H OLED TV, on screen are water birds" src="https://cdn.mos.cms.futurecdn.net/Wkb6FZuPkKKQxiW3CADcpA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>Despite the lack of big changes, the S85’s specifications remain very competitive at this price. </p><p>The set offers four full-speed <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1 inputs</a>, capable of carrying a 4K/120Hz signal for next-generation gamers. <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a> and <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a> are also on board, so gamers are fully covered.</p><p>The only big omission is the set’s lack of support for Dolby Vision Gaming, or any version of Dolby’s HDR standard, for that matter. The S85H continues Samsung’s HDR grudge match, with it only supporting the <a href="https://www.whathifi.com/advice/hdr10-everything-you-need-to-know">HDR10+</a>, HDR10 and <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a> standards.</p><p>The set also doesn’t support FlexConnect, a bit of audio tech that the LG B6 does. This is a clever technology designed to let you create surround sound systems using compatible speakers on the fly. It includes the power to use the TV’s speakers as the central channel. Samsung, instead, pushes its own Q-Symphony solution, which aims to make the TV’s sound system work with compatible soundbars to improve audio quality and create a wider soundstage.</p><p>The latest-gen version of Tizen featured on the S85H is easy to navigate and includes a content bar at the top that splits your apps into categories, curated and arranged to automatically match your usage habits. All the major apps and services are present and running correctly, including <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/amazon-prime-video">Amazon Prime Video</a>, <a href="https://www.whathifi.com/reviews/disney-plus">Disney+</a>, <a href="https://www.whathifi.com/streaming-entertainment/tv-streaming-services/apple-tv-plus">Apple TV</a> and more.</p><h3 class="article-body__section" id="section-picture"><span>Picture</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="P6NvA947hkwrhkiznS9v5B" name="Samsung S85H (Our Planet in Netflix) 06" alt="Samsung S85H OLED TV on screen is sunset over wetlands with tree in foreground" src="https://cdn.mos.cms.futurecdn.net/P6NvA947hkwrhkiznS9v5B.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>In its out-of-the-box Eco mode, the S85H comes off a little strong. Playing our<em> F1: The Movie</em> 4K Blu-ray, the picture is a little sharp, oversmoothed and colours, particularly reds, are overcooked. </p><p>Switching to Filmmaker mode, things rapidly improve. Now, the cars’ movements become precise and rapid, losing the artificial floaty feel of its default setting. </p><p>Colours are also much more reined in, but reds still look a little overcooked, which leads to a series of quick tweaks before we finally settle on <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a>, with the Warm 1 colour profile and Active Dynamic Tone Mapping on for the best results.</p><p>The TV’s colours are still a little bombastic compared to the more subdued B6, but the picture’s solidity and three-dimensionality ensure our eyes still favour the Samsung during the heated F1 race. </p><p>Switching to <em>Pan</em>, our standard peak brightness stress test due to its atypical 4000 nits mastering, it’s immediately clear that the S85H burns brighter than previous entry-level OLEDs we’ve tested and its main rival, the LG B6. The setting sun offers a wider range of reds and oranges that show up as pure white on its rival.</p><p>The only slight issue is that, once again, colours are pushed a touch too hard, with blues looking a smidge too vibrant and the picture a little too warm in general.</p><p>(Editor’s note –<em> </em>for our sanity, if a filmmaker is reading this, please master your next film in 4000 nits and shoot an incredibly bright scene we can use for testing. If our reviewers are forced to hear <em>Pan</em>’s butchered version of <em>Smells Like Teen Spirit</em> for much longer, there may be a mutiny.)</p><p>Switching to our 4K Blu-ray <em>Sinners </em>test disc, minor black crush creeps in. Although the scene oozes menace and has a wonderful sense of dread, thanks to the perfect blacks, parts of the gangsters’ faces lose definition and fade into the black background. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="eX3Bt3ZGALKnXnuBMwkGGA" name="Samsung S85H (Our Planet in Netflix) 07" alt="Samsung S85H OLED TV top right corner of screen with blue image" src="https://cdn.mos.cms.futurecdn.net/eX3Bt3ZGALKnXnuBMwkGGA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>The S85H also has a tendency to try too hard. In a bid to show how bright it can go, the set artificially raises the brightest sections of the picture, but doesn’t always have the finesse to do it naturally. </p><p>Highlights on characters’ skin come up as pure white, losing some detail and adding a distracting artificiality, making it look like they’re in the spotlight on a Broadway stage, rather than drinking and dancing in a dingy Prohibition-era speakeasy.</p><p>The aggressive push then flattens faces completely by overbrightening them, losing shadow detail and some of the picture’s otherwise impressive three-dimensionality. The flaw isn’t uniform either, rearing its head at specific moments, which is distracting and breaks our immersion in its otherwise solid performance.</p><p>Switching gears to our 4K Blu-ray o<em>f Civil War</em> and tagging in step-up OLEDs, including its big brother/sister the S90H, the S85H puts up an admirable fight, but there are obvious benefits if you can afford to go up a price tier.</p><p>The S90H delivers a series of modest improvements that add up to make a big difference. On the S85H, greens in a military camp’s grass fields look a little too vibrant, taking on an almost cartoony look. Skin tones lose their warmth and colour volume, coming across as slightly jaundiced during low-light scenes compared to the more lifelike, immersive S90H.</p><p>The flames in a burning forest flicker a little brighter on the step-up model, offering more detail, with a wider range of reds and oranges dancing in the brightest parts of the flames. Overall, we get a little more nuance, a sprinkle more finesse, and a generally more natural picture with the S90H. </p><p>The S85H does a decent, but not front-of-the-pack, job of upscaling our SDR <em>True Grit </em>Blu-ray. The picture retains the grainy, spaghetti western feel, but the picture is dimmer and a bit flatter than those we've seen on rival sets. Though it retains the intentional grain, some sharpness and detail are lost. The stitches in the characters’ woollen clothes look a bit softer than we’d like, too.</p><h3 class="article-body__section" id="section-sound"><span>Sound</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="u2CtLrVSgbpBXahGA7auCA" name="Samsung S85H (Our Planet in Netflix) 10" alt="Samsung S85H OLED TV" src="https://cdn.mos.cms.futurecdn.net/u2CtLrVSgbpBXahGA7auCA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>“Where’s the bass?” is the immediate question we ask, testing the S85H’s  2.0 channel, 20W, <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a> system with our<em> F1: The Movie</em> test disc.</p><p>Engine noise, the sound of the crowd, the boom of cars crashing and skidding across the track; all of it lacks the bite and impact needed to do justice to the scene. The entire sound feels weak, even by TV speaker standards, sounding more like a Scalextric race than a deafening, international F1 event.</p><p>And this issue is the sound system’s undoing. Moving to a night-time battle scene in <em>Civil War</em>, explosions are occasionally entirely lost as vocals and the higher-frequency sound of gunfire, bizarrely, overpowers them. </p><p>This is a particular shame as, while the speakers never come close to matching a moderately capable soundbar, such as the entry-level <a href="https://www.whathifi.com/reviews/sonos-beam-gen-2-dolby-atmos-soundbar">Sonos Beam (Gen 2)</a>, they do get some things right.</p><p>During the musical medley in <em>Sinners</em>, Sammie’s blues vocals don’t have the power or vibrato required to do them justice, but they’re suitably separated from the guitar part. </p><p>As the scene develops, adding more and more layers and modern music genres to the song, that decent separation continues, with each part remaining distinct, albeit underpowered. And the set does a reasonable job of offering a sense of direction as the camera swoops through the barn.</p><p>The S85H’s speakers are ultimately fine for watching the news or a casual series, but not quite good enough for even basic movie watching. You will need to invest in a soundbar or speaker system for that.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TqF9QmuBQBFAtved6vzE4B" name="Samsung S85H (Our Planet in Netflix) 03" alt="Samsung S85H OLED TV on screen are trees and aurora borealis" src="https://cdn.mos.cms.futurecdn.net/TqF9QmuBQBFAtved6vzE4B.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>If you want an OLED TV but can’t afford to step up into the mid-tier, it’s one of the top options currently available, the Samsung S85H is a very competent option at the price. </p><p>Its punchy, immersive and nicely three-dimensional picture is a cut above most of its entry-level rivals. There are undoubtedly palpable gains to be had in paying more for a mid-range OLED, however – ones we think are worth paying for.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture </strong>4</li><li><strong>Sound </strong>3</li><li><strong>Features</strong> 5</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2"><strong>Sony Bravia 7 II</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f"><strong>Samsung S90F</strong></a><strong> review</strong></p><p><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/samsung-s85h-qe55s85h</link>
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                            <![CDATA[ Samsung’s entry-level OLED offers a bombastic performance that will find it fans. ]]>
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                                                                        <pubDate>Wed, 29 Jul 2026 11:48:46 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Aug 2026 16:34:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Lewis Empson ]]></dc:contributor>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Our Planet]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung S85H OLED TV]]></media:description>                                                            <media:text><![CDATA[Samsung S85H OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung S85H OLED TV]]></media:title>
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                                <p>A good, cheap OLED TV has been top of many cinephiles' wish list for over a decade. This makes the S85H a big-ticket item despite it sitting at the bottom of Samsung’s new OLED TV range.</p><p>It’s looking set to be one of the cheapest options for serious movie fans who want a new OLED that sits in the same family as the<a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h"> S99H</a>, a set we recently declared to be the finest Samsung OLED we’d ever tested. Big shoes to fill, then.</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vM6tqzQh5yPvcjwxM5hpKA" name="Samsung S85H (Our Planet in Netflix) 09" alt="Samsung S85H OLED TV with remote held in hand in front of image of wetlands on screen" src="https://cdn.mos.cms.futurecdn.net/vM6tqzQh5yPvcjwxM5hpKA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>The Samsung S85H is available in sizes from 48 to 83 inches. The cheapest 48-inch size launched carrying a £1199 ($1199) price tag, while the giant 83-inch model retails for £3699 ($4499).</p><p>We have the middle-child 55-inch model in our review rooms, which launched at £1499 ($1499 / AU$2499). </p><p>Initially, that meant it cost slightly less than its closest rival, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/the-b6-could-be-lgs-brightest-and-cheapest-budget-oled-yet">LG B6</a>, which cost £1599 (AU$2500) when it first came out.</p><p>However, rapid price drops mean it’s now more expensive than its LG rival. The 55-inch B6 is now available for as little as £899 in some places. </p><p>However, the S85H puts is still cheaper than most of this year’s mid-tier OLEDs, including its big brother, the 55-inch S90H, which now floats around the £1699 mark.</p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MHD3VQ6cgDyPXzfroVYYqA" name="Samsung S85H (Our Planet in Netflix) 02" alt="Samsung S85H OLED TV showing bottom of TV with feet in centre position" src="https://cdn.mos.cms.futurecdn.net/MHD3VQ6cgDyPXzfroVYYqA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>You won’t find any flourishes like the fancy metal bezel sported by the flagship S99H; instead the S85H has a rather utilitarian look, with a basic, plastic design that is nevertheless mostly solid.</p><div  class="fancy-box"><div class="fancy_box-title">Samsung S85H tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="F8qNogicPKGUXyaao5o7rA" name="Samsung S85H (Our Planet in Netflix) 01" caption="" alt="Samsung S85H OLED TV" src="https://cdn.mos.cms.futurecdn.net/F8qNogicPKGUXyaao5o7rA.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size</strong> 55 inches (also available in 65, 77, 83 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> OLED</p><p class="fancy-box__body-text"><strong>Backlight</strong> N/A</p><p class="fancy-box__body-text"><strong>Resolution</strong> 4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, HDR10+</p><p class="fancy-box__body-text"><strong>Operating system</strong> Tizen</p><p class="fancy-box__body-text"><strong>HDMI inputs</strong> x 4 (4 x 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features</strong> 4K/120Hz, VRR, ALLM</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Dimensions</strong> <strong>(hwd, without stand) </strong>70.5 x 122.6 x 3.4cm</p></div></div><p>The TV has feet, rather than a pedestal stand design and includes two placement options, central and wide, which puts them on the furthest right and left edges. This is a nice touch that lets you adjust the position to fit on your cabinet and place a soundbar underneath it as required.</p><p>Our only minor quibble with the design is that, as well as feeling distinctly plasticy, the feet wobble. Not so much that we’re worried it will break, but enough that you’ll want to place it with care.</p><p>The SolarCell remote seen on Samsung’s previous step-down and entry-level OLEDs also makes a return. It is pleasingly compact and intuitive, and features solar and USB-C charging, something that isn’t guaranteed at this price. The only real negative is the ongoing lack of a backlight, which makes using it in the dark a bit tricky.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="drMXrnvT82h7mrgDyN6j2A" name="Samsung S85H (Our Planet in Netflix) 11" alt="Samsung S85H OLED TV" src="https://cdn.mos.cms.futurecdn.net/drMXrnvT82h7mrgDyN6j2A.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>The set's specifications sheet is nearly identical to the outgoing S85F, with only three big upgrades to mention. </p><p>It has been upgraded to Wi-Fi 6E, which will improve connectivity if you have a compatible router using the standard. It also has a new AI football mode, which Samsung claims will “make you feel like you’re in the stadium” using the set’s processing smarts. </p><p>Finally, there is a smattering of what Samsung claims to be "performance improvements" – the biggest, apparently, is to its peak and operating brightness. Samsung hasn’t given a definite <a href="https://www.whathifi.com/advice/nits-and-lumens-what-are-they-and-why-are-they-important">nit count</a>, however, so we can't be sure how big the alleged brightness upgrades are.</p><p>Samsung also hasn’t specified what panel is being used, but the fact that the S85H is powered by the same NQ4 AI Gen2 processor as its predecessor suggests it may be using one of the new OLED SE panels LG Display unveiled at CES in January, which aim to boost brightness while simultaneously bringing prices down. </p><p>We had hoped the Q85H would get the newer Gen3 silicon, which brings more accurate tone mapping and better upscaling, among other things, but that remains reserved for the more expensive S99H and S90H models. </p><p>The same is true for Samsung’s vibrancy-boosting Quantum Dot tech, which once again is reserved for its flagship offering. A shame, yes, but unsurprising given the S85H’s price. You also, once again, won’t find the firm’s Glare Free screen coating included, which will be an annoyance if you use the TV in a room with lots of ambient light.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Wkb6FZuPkKKQxiW3CADcpA" name="Samsung S85H (Our Planet in Netflix) 08" alt="Samsung S85H OLED TV, on screen are water birds" src="https://cdn.mos.cms.futurecdn.net/Wkb6FZuPkKKQxiW3CADcpA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>Despite the lack of big changes, the S85’s specifications remain very competitive at this price. </p><p>The set offers four full-speed <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1 inputs</a>, capable of carrying a 4K/120Hz signal for next-generation gamers. <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a> and <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a> are also on board, so gamers are fully covered.</p><p>The only big omission is the set’s lack of support for Dolby Vision Gaming, or any version of Dolby’s HDR standard, for that matter. The S85H continues Samsung’s HDR grudge match, with it only supporting the <a href="https://www.whathifi.com/advice/hdr10-everything-you-need-to-know">HDR10+</a>, HDR10 and <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a> standards.</p><p>The set also doesn’t support FlexConnect, a bit of audio tech that the LG B6 does. This is a clever technology designed to let you create surround sound systems using compatible speakers on the fly. It includes the power to use the TV’s speakers as the central channel. Samsung, instead, pushes its own Q-Symphony solution, which aims to make the TV’s sound system work with compatible soundbars to improve audio quality and create a wider soundstage.</p><p>The latest-gen version of Tizen featured on the S85H is easy to navigate and includes a content bar at the top that splits your apps into categories, curated and arranged to automatically match your usage habits. All the major apps and services are present and running correctly, including <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/amazon-prime-video">Amazon Prime Video</a>, <a href="https://www.whathifi.com/reviews/disney-plus">Disney+</a>, <a href="https://www.whathifi.com/streaming-entertainment/tv-streaming-services/apple-tv-plus">Apple TV</a> and more.</p><h3 class="article-body__section" id="section-picture"><span>Picture</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="P6NvA947hkwrhkiznS9v5B" name="Samsung S85H (Our Planet in Netflix) 06" alt="Samsung S85H OLED TV on screen is sunset over wetlands with tree in foreground" src="https://cdn.mos.cms.futurecdn.net/P6NvA947hkwrhkiznS9v5B.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>In its out-of-the-box Eco mode, the S85H comes off a little strong. Playing our<em> F1: The Movie</em> 4K Blu-ray, the picture is a little sharp, oversmoothed and colours, particularly reds, are overcooked. </p><p>Switching to Filmmaker mode, things rapidly improve. Now, the cars’ movements become precise and rapid, losing the artificial floaty feel of its default setting. </p><p>Colours are also much more reined in, but reds still look a little overcooked, which leads to a series of quick tweaks before we finally settle on <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a>, with the Warm 1 colour profile and Active Dynamic Tone Mapping on for the best results.</p><p>The TV’s colours are still a little bombastic compared to the more subdued B6, but the picture’s solidity and three-dimensionality ensure our eyes still favour the Samsung during the heated F1 race. </p><p>Switching to <em>Pan</em>, our standard peak brightness stress test due to its atypical 4000 nits mastering, it’s immediately clear that the S85H burns brighter than previous entry-level OLEDs we’ve tested and its main rival, the LG B6. The setting sun offers a wider range of reds and oranges that show up as pure white on its rival.</p><p>The only slight issue is that, once again, colours are pushed a touch too hard, with blues looking a smidge too vibrant and the picture a little too warm in general.</p><p>(Editor’s note –<em> </em>for our sanity, if a filmmaker is reading this, please master your next film in 4000 nits and shoot an incredibly bright scene we can use for testing. If our reviewers are forced to hear <em>Pan</em>’s butchered version of <em>Smells Like Teen Spirit</em> for much longer, there may be a mutiny.)</p><p>Switching to our 4K Blu-ray <em>Sinners </em>test disc, minor black crush creeps in. Although the scene oozes menace and has a wonderful sense of dread, thanks to the perfect blacks, parts of the gangsters’ faces lose definition and fade into the black background. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="eX3Bt3ZGALKnXnuBMwkGGA" name="Samsung S85H (Our Planet in Netflix) 07" alt="Samsung S85H OLED TV top right corner of screen with blue image" src="https://cdn.mos.cms.futurecdn.net/eX3Bt3ZGALKnXnuBMwkGGA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>The S85H also has a tendency to try too hard. In a bid to show how bright it can go, the set artificially raises the brightest sections of the picture, but doesn’t always have the finesse to do it naturally. </p><p>Highlights on characters’ skin come up as pure white, losing some detail and adding a distracting artificiality, making it look like they’re in the spotlight on a Broadway stage, rather than drinking and dancing in a dingy Prohibition-era speakeasy.</p><p>The aggressive push then flattens faces completely by overbrightening them, losing shadow detail and some of the picture’s otherwise impressive three-dimensionality. The flaw isn’t uniform either, rearing its head at specific moments, which is distracting and breaks our immersion in its otherwise solid performance.</p><p>Switching gears to our 4K Blu-ray o<em>f Civil War</em> and tagging in step-up OLEDs, including its big brother/sister the S90H, the S85H puts up an admirable fight, but there are obvious benefits if you can afford to go up a price tier.</p><p>The S90H delivers a series of modest improvements that add up to make a big difference. On the S85H, greens in a military camp’s grass fields look a little too vibrant, taking on an almost cartoony look. Skin tones lose their warmth and colour volume, coming across as slightly jaundiced during low-light scenes compared to the more lifelike, immersive S90H.</p><p>The flames in a burning forest flicker a little brighter on the step-up model, offering more detail, with a wider range of reds and oranges dancing in the brightest parts of the flames. Overall, we get a little more nuance, a sprinkle more finesse, and a generally more natural picture with the S90H. </p><p>The S85H does a decent, but not front-of-the-pack, job of upscaling our SDR <em>True Grit </em>Blu-ray. The picture retains the grainy, spaghetti western feel, but the picture is dimmer and a bit flatter than those we've seen on rival sets. Though it retains the intentional grain, some sharpness and detail are lost. The stitches in the characters’ woollen clothes look a bit softer than we’d like, too.</p><h3 class="article-body__section" id="section-sound"><span>Sound</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="u2CtLrVSgbpBXahGA7auCA" name="Samsung S85H (Our Planet in Netflix) 10" alt="Samsung S85H OLED TV" src="https://cdn.mos.cms.futurecdn.net/u2CtLrVSgbpBXahGA7auCA.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>“Where’s the bass?” is the immediate question we ask, testing the S85H’s  2.0 channel, 20W, <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a> system with our<em> F1: The Movie</em> test disc.</p><p>Engine noise, the sound of the crowd, the boom of cars crashing and skidding across the track; all of it lacks the bite and impact needed to do justice to the scene. The entire sound feels weak, even by TV speaker standards, sounding more like a Scalextric race than a deafening, international F1 event.</p><p>And this issue is the sound system’s undoing. Moving to a night-time battle scene in <em>Civil War</em>, explosions are occasionally entirely lost as vocals and the higher-frequency sound of gunfire, bizarrely, overpowers them. </p><p>This is a particular shame as, while the speakers never come close to matching a moderately capable soundbar, such as the entry-level <a href="https://www.whathifi.com/reviews/sonos-beam-gen-2-dolby-atmos-soundbar">Sonos Beam (Gen 2)</a>, they do get some things right.</p><p>During the musical medley in <em>Sinners</em>, Sammie’s blues vocals don’t have the power or vibrato required to do them justice, but they’re suitably separated from the guitar part. </p><p>As the scene develops, adding more and more layers and modern music genres to the song, that decent separation continues, with each part remaining distinct, albeit underpowered. And the set does a reasonable job of offering a sense of direction as the camera swoops through the barn.</p><p>The S85H’s speakers are ultimately fine for watching the news or a casual series, but not quite good enough for even basic movie watching. You will need to invest in a soundbar or speaker system for that.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TqF9QmuBQBFAtved6vzE4B" name="Samsung S85H (Our Planet in Netflix) 03" alt="Samsung S85H OLED TV on screen are trees and aurora borealis" src="https://cdn.mos.cms.futurecdn.net/TqF9QmuBQBFAtved6vzE4B.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet)</span></figcaption></figure><p>If you want an OLED TV but can’t afford to step up into the mid-tier, it’s one of the top options currently available, the Samsung S85H is a very competent option at the price. </p><p>Its punchy, immersive and nicely three-dimensional picture is a cut above most of its entry-level rivals. There are undoubtedly palpable gains to be had in paying more for a mid-range OLED, however – ones we think are worth paying for.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture </strong>4</li><li><strong>Sound </strong>3</li><li><strong>Features</strong> 5</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2"><strong>Sony Bravia 7 II</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f"><strong>Samsung S90F</strong></a><strong> review</strong></p><p><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p>
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                                                            <title><![CDATA[ Are 8K TVs dead? I asked the industry heavyweights, and the silence was deafening ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Anyone remember their parents telling them the tale of the boy who cried wolf? I’d argue it’s one of the most important lessons I learned as a child. </p><p>Well, that and don’t steal raisins from Sophia – that led to an unfortunate incident in nursery, where I was given a tattoo on my left hand’s index finger after a biro from said classmate found its mark. </p><p>Why am I mentioning this now? I'm not sure about my raisin confession, but the cry wolf part is relevant to this article, because it applies to my recent experience speaking to big-name companies to check what's going on with 8K TVs for this year's special <a href="https://www.whathifi.com/av/the-annual-what-hi-fi-home-cinema-week-is-here">Home Cinema Week</a> event. Sadly, it's not good news. </p><p>“We can’t comment on this.”</p><p>“No updates right now.”</p><p>“We have no plans or updates to share for the technology.”</p><p>"While 8K represents a significant technological milestone, its broader adoption will depend on the continued evolution of content and distribution ecosystems."</p><p>Getting a vibe from the responses yet? I certainly did. </p><p>Full transparency, I’m not that fussed about 8K yet, due to the ongoing lack of content mastered at the resolution. </p><p>But the cold fish reaction to the tech in 2026 does leave a bit of a sour taste in the mouth, given how hard some firms were pushing 8K to “enthusiasts” who wanted a future-proof set, even a few years ago.</p><p>To catch readers up, 8K is an upgraded resolution that delivers four times the pixel density of 4K – 7680 × 4320 pixels (approx. 33.2 million total pixels) to 4K’s 3840 × 2160 pixels (approx. 8.3 million total pixels) to be precise. Samsung started making noise about the resolution being a big deal in the early 2010s and went on to <a href="https://news.samsung.com/global/welcome-to-the-8k-universe-1-hearing-from-tv-experts-charting-the-present-and-the-future-of-8k-tvs-through-samsungs-innovative-technologies">vocally describe it as the future right up to the 2020s</a>.</p><p>And since 2018, it, in fairness, has made 8K TVs, in many ways putting its money where its mouth is. One of them, the 2024 <a href="https://www.whathifi.com/reviews/samsung-qe75qn900d">Samsung QN900D</a>, even won a What Hi-Fi? Award after earning five stars from our reviewers.</p><p>LG and Sony also briefly got in on the action. LG offered three generations of 8K Z-series OLED TVs and Sony the 2022 Z9K 8K Mini LED – though<a href="https://www.whathifi.com/tv-home-cinema/televisions/lgs-leaving-samsung-unchallenged-in-a-key-next-gen-tv-category"> both LG</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/8k-suffers-another-blow-as-sony-ends-production-of-its-only-remaining-8k-tv">Sony have since unceremoniously exited the 8K market</a>, leaving Samsung largely unchallenged.</p><p>Why the sour taste? Because, truthfully, I know some readers, and one friend with more money than sense, have invested in 8K sets, viewing them as a future-proof purchase, as the marketing at the time suggested. </p><p>So now the firms have suddenly turned cold on it and no longer want to speak about it at all, I can’t help but feel a minor grump growing on their behalf and that they're guilty of crying wolf on it being the future; and losing some trust in the process.</p><p>This is especially true in 2026 as there are so many other “future of TV” technologies appearing right now. On the panel front, numerous companies are pushing<a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled"> RGB Mini LED</a> as the future and the “OLED-killer” we’ve been waiting for. Though, based on our review of the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2">Sony Bravia 7 II </a>and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Bravia 9 II</a>, the team and I are not quite convinced of that yet.</p><p>Or there’s <a href="https://www.whathifi.com/tv-home-cinema/we-asked-dolby-all-the-big-questions-about-dolby-vision-2-and-we-have-good-and-bad-news">Dolby Vision 2</a>, another new “future of home cinema” bit of tech firms seem to be pushing as an essential “future-proof” feature you need to have on your next TV – despite the lack of any content mastered in it.</p><p>Sound similar to 8K? Though there are companies confirmed to be making content with Dolby Vision 2 tech, it’s hard not to see at least some similarities. And because of that, I can’t help but think the response is a bit disappointing with 8K and a key reminder that marketing and sales teams aren’t on your side.</p><p>Just because a company wants to sell you a fancy new feature as the most important thing ever doesn’t mean it is. </p><p>We’ve seen that many times before. And with Samsung the only big player making 8K TVs, you have to wonder, is it destined to be sent to the same farm as 3D and curved TVs? It’s not looking good right now, though I hope to be proven wrong – at the very least for the sake of the readers and my friend who drank the Kool-Aid. </p><p>Fingers crossed the silence is because they have a huge 8K announcement coming, and don’t want to spoil the surprise…</p><p><strong>MORE:</strong><br><br><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> we’ve reviewed</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/best-mini-led-tv"><strong>best Mini LED TVs</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/are-8k-tvs-dead-i-asked-the-industry-heavyweights-and-the-silence-was-deafening</link>
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                            <![CDATA[ It’s like content creators and tech are having a game of chicken ]]>
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                                                                        <pubDate>Fri, 24 Jul 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Jul 2026 09:26:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung QN990F on a white media unit with a grey curtain in the behind it and soundbar in front]]></media:description>                                                            <media:text><![CDATA[Samsung QN990F on a white media unit with a grey curtain in the behind it and soundbar in front]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung QN990F on a white media unit with a grey curtain in the behind it and soundbar in front]]></media:title>
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                                <p>Anyone remember their parents telling them the tale of the boy who cried wolf? I’d argue it’s one of the most important lessons I learned as a child. </p><p>Well, that and don’t steal raisins from Sophia – that led to an unfortunate incident in nursery, where I was given a tattoo on my left hand’s index finger after a biro from said classmate found its mark. </p><p>Why am I mentioning this now? I'm not sure about my raisin confession, but the cry wolf part is relevant to this article, because it applies to my recent experience speaking to big-name companies to check what's going on with 8K TVs for this year's special <a href="https://www.whathifi.com/av/the-annual-what-hi-fi-home-cinema-week-is-here">Home Cinema Week</a> event. Sadly, it's not good news. </p><p>“We can’t comment on this.”</p><p>“No updates right now.”</p><p>“We have no plans or updates to share for the technology.”</p><p>"While 8K represents a significant technological milestone, its broader adoption will depend on the continued evolution of content and distribution ecosystems."</p><p>Getting a vibe from the responses yet? I certainly did. </p><p>Full transparency, I’m not that fussed about 8K yet, due to the ongoing lack of content mastered at the resolution. </p><p>But the cold fish reaction to the tech in 2026 does leave a bit of a sour taste in the mouth, given how hard some firms were pushing 8K to “enthusiasts” who wanted a future-proof set, even a few years ago.</p><p>To catch readers up, 8K is an upgraded resolution that delivers four times the pixel density of 4K – 7680 × 4320 pixels (approx. 33.2 million total pixels) to 4K’s 3840 × 2160 pixels (approx. 8.3 million total pixels) to be precise. Samsung started making noise about the resolution being a big deal in the early 2010s and went on to <a href="https://news.samsung.com/global/welcome-to-the-8k-universe-1-hearing-from-tv-experts-charting-the-present-and-the-future-of-8k-tvs-through-samsungs-innovative-technologies">vocally describe it as the future right up to the 2020s</a>.</p><p>And since 2018, it, in fairness, has made 8K TVs, in many ways putting its money where its mouth is. One of them, the 2024 <a href="https://www.whathifi.com/reviews/samsung-qe75qn900d">Samsung QN900D</a>, even won a What Hi-Fi? Award after earning five stars from our reviewers.</p><p>LG and Sony also briefly got in on the action. LG offered three generations of 8K Z-series OLED TVs and Sony the 2022 Z9K 8K Mini LED – though<a href="https://www.whathifi.com/tv-home-cinema/televisions/lgs-leaving-samsung-unchallenged-in-a-key-next-gen-tv-category"> both LG</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/8k-suffers-another-blow-as-sony-ends-production-of-its-only-remaining-8k-tv">Sony have since unceremoniously exited the 8K market</a>, leaving Samsung largely unchallenged.</p><p>Why the sour taste? Because, truthfully, I know some readers, and one friend with more money than sense, have invested in 8K sets, viewing them as a future-proof purchase, as the marketing at the time suggested. </p><p>So now the firms have suddenly turned cold on it and no longer want to speak about it at all, I can’t help but feel a minor grump growing on their behalf and that they're guilty of crying wolf on it being the future; and losing some trust in the process.</p><p>This is especially true in 2026 as there are so many other “future of TV” technologies appearing right now. On the panel front, numerous companies are pushing<a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled"> RGB Mini LED</a> as the future and the “OLED-killer” we’ve been waiting for. Though, based on our review of the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2">Sony Bravia 7 II </a>and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Bravia 9 II</a>, the team and I are not quite convinced of that yet.</p><p>Or there’s <a href="https://www.whathifi.com/tv-home-cinema/we-asked-dolby-all-the-big-questions-about-dolby-vision-2-and-we-have-good-and-bad-news">Dolby Vision 2</a>, another new “future of home cinema” bit of tech firms seem to be pushing as an essential “future-proof” feature you need to have on your next TV – despite the lack of any content mastered in it.</p><p>Sound similar to 8K? Though there are companies confirmed to be making content with Dolby Vision 2 tech, it’s hard not to see at least some similarities. And because of that, I can’t help but think the response is a bit disappointing with 8K and a key reminder that marketing and sales teams aren’t on your side.</p><p>Just because a company wants to sell you a fancy new feature as the most important thing ever doesn’t mean it is. </p><p>We’ve seen that many times before. And with Samsung the only big player making 8K TVs, you have to wonder, is it destined to be sent to the same farm as 3D and curved TVs? It’s not looking good right now, though I hope to be proven wrong – at the very least for the sake of the readers and my friend who drank the Kool-Aid. </p><p>Fingers crossed the silence is because they have a huge 8K announcement coming, and don’t want to spoil the surprise…</p><p><strong>MORE:</strong><br><br><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> we’ve reviewed</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/best-mini-led-tv"><strong>best Mini LED TVs</strong></a></p>
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                                                            <title><![CDATA[ LG's Creator Original Picture Mode lets filmmakers tweak your TV's picture – but we have questions ]]></title>
                                                                                                <dc:content><![CDATA[ <p>LG has announced a new picture mode for its TVs. Creator Original Picture Mode is described as an "industry-first picture setting for streaming", and essentially lets the filmmakers decide exactly how the picture should look. Think of it as a step on from <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a>.</p><p>Because while Filmmaker Mode disables post-processing enhancements for a truer picture, the new mode lets the filmmakers decide parameters such as shadow detail, colour balance, noise reduction and motion handling. These will differ for each film, allowing content creators to have their movies look exactly as they would like.</p><p>At least, we think that's how it works. We have a few questions, and have contacted LG for answers – we'll update this story once we've heard back.</p><p>The mode is exclusive to Prime Video (and possibly only the <em>Masters Of The Universe</em> reboot, but that's one of the many questions we have posed to LG). It's only available on LG's 2026 OLED evo TVs: that's the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-w6">W6</a>, <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">G6</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">C6</a> series.</p><p>You can also launch <em>Masters Of The Universe</em> by saying "I have the power" into your LG Magic Remote for LG TVs running webOS 23 or later. </p><p><em>Masters Of The Universe </em>has a 67 per cent rating on Rotten Tomatoes.</p><p><strong>MORE:</strong></p><p><strong></strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-done-the-measuring-and-your-tvs-filmmaker-mode-isnt-just-great-for-picture-quality-its-great-for-saving-energy-too"><strong>I've crunched the numbers</strong></a><strong>, and Filmmaker Mode uses less energy</strong></p><p><strong>Check out our list of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>Find out </strong><a href="https://www.whathifi.com/advice/how-to-set-your-tv-and-get-best-picture"><strong>how to set up your TV</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/lgs-creator-original-picture-mode-lets-filmmakers-tweak-your-tvs-picture-but-we-have-questions</link>
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                            <![CDATA[ Claims to be a step on from Filmmaker Mode ]]>
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                                                                        <pubDate>Thu, 23 Jul 2026 15:35:31 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Jul 2026 15:59:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Svetlik ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6UuzZRTGrHJGAqtsQagsSi.jpeg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Amazon Prime Video, The Grand Tour]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C6 OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C6 OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[LG C6 OLED TV]]></media:title>
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                                <p>LG has announced a new picture mode for its TVs. Creator Original Picture Mode is described as an "industry-first picture setting for streaming", and essentially lets the filmmakers decide exactly how the picture should look. Think of it as a step on from <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a>.</p><p>Because while Filmmaker Mode disables post-processing enhancements for a truer picture, the new mode lets the filmmakers decide parameters such as shadow detail, colour balance, noise reduction and motion handling. These will differ for each film, allowing content creators to have their movies look exactly as they would like.</p><p>At least, we think that's how it works. We have a few questions, and have contacted LG for answers – we'll update this story once we've heard back.</p><p>The mode is exclusive to Prime Video (and possibly only the <em>Masters Of The Universe</em> reboot, but that's one of the many questions we have posed to LG). It's only available on LG's 2026 OLED evo TVs: that's the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-w6">W6</a>, <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">G6</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">C6</a> series.</p><p>You can also launch <em>Masters Of The Universe</em> by saying "I have the power" into your LG Magic Remote for LG TVs running webOS 23 or later. </p><p><em>Masters Of The Universe </em>has a 67 per cent rating on Rotten Tomatoes.</p><p><strong>MORE:</strong></p><p><strong></strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-done-the-measuring-and-your-tvs-filmmaker-mode-isnt-just-great-for-picture-quality-its-great-for-saving-energy-too"><strong>I've crunched the numbers</strong></a><strong>, and Filmmaker Mode uses less energy</strong></p><p><strong>Check out our list of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>Find out </strong><a href="https://www.whathifi.com/advice/how-to-set-your-tv-and-get-best-picture"><strong>how to set up your TV</strong></a></p>
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                                                            <title><![CDATA[ The defining TV formats of the 21st century – 1080p, OLED, 3D, 4K, 8K and beyond – and the first time What Hi-Fi? reviewed them ]]></title>
                                                                                                <dc:content><![CDATA[ <p>2026 is quite the momentous year: not only is <a href="https://www.whathifi.com/av/what-hi-fi-turns-50-celebrating-five-decades-of-expert-reviews-trusted-advice-and-brilliant-products"><em>What Hi-Fi?</em> celebrating its 50th birthday</a>, but it's also 100 years since the TV was first invented by John Logie Baird in 1926.</p><p>The way TV technology (along with broadcast, film and smart features) has progressed over the past century is nothing short of astonishing: chunky CRT (cathode ray tube) TVs gave way to slimmer LCDs and then even slimmer OLEDs, while screen resolution has gone from cosy standard definition to widespread 4K to futuristic 8K. </p><p>We have seen the birth and death of plasma TV, while in 2001, <em>What Hi-Fi?</em> entered a new era of <em>Sound and Vision</em> to expand our coverage to TV/home cinema alongside hi-fi and audio. The 2000s also marked a historic time in broadcast TV as the UK switched from analogue to digital, and the introduction of Full HD resolution was a turning point in TV screen technology that paved the way for constant innovation and advancement in the 21st century.</p><p>The <em>What Hi-Fi?</em> review team has been at the forefront of all these technologies, and we've sifted through our magazine archives from the 2000s to today to find the very first instances of when a new TV format of the 21st century – Full HD, OLED, 3D, 4K, 8K and beyond – entered our test rooms to get the full review treatment. </p><p>They may not have been the best examples of each TV tech, but they were the very first of their kind to show off just what a new screen technology, format and resolution could offer.</p><p><em>NOTE: To read the full-size text of the magazine images below, click on the arrow sign on the bottom-left corner, and in some cases, further click on 'view original' at the bottom-right corner.</em></p><h2 id="lcd-1080p-sharp-lc-45gd1e-2005">LCD 1080p: Sharp LC-45GD1E (2005)</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NM62U2MUJzQRoXqu28uHY8" name="IMG_8607.JPG" alt="Sharp LC-45GD1E review in October 2005 issue of What Hi-Fi?" src="https://cdn.mos.cms.futurecdn.net/NM62U2MUJzQRoXqu28uHY8.jpg" mos="" align="middle" fullscreen="1" width="5712" height="3213" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NM62U2MUJzQRoXqu28uHY8.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sharp LC-45GD1E: first LCD TV with native Full HD resolution reviewed in October 2005 issue of What Hi-Fi? </span><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>In today's fast-paced world of constant cutting-edge technology, it's hard to imagine just how big a deal the advent of <a href="https://www.whathifi.com/advice/1080p-vs-4k-how-the-screen-resolutions-differ">Full HD (1920 x 1080) resolution</a> was.</p><p>Standard TV broadcast was a mere 720 x 576 resolution, and we were perfectly happy with that on the 25-/32-inch CRTs and widescreen LCD tellies that were popular throughout the 90s. Freeview's digital terrestrial service started in 2002 in the UK, while the first "high-definition" BBC HD and Sky HD channels launched in May 2006.</p><p>For the best part of the 2000s, most LCD and <a href="https://www.whathifi.com/features/what-was-plasma-tv-and-why-did-it-succumb-to-lcd">plasma TVs</a> were 'HD-Ready'. These TVs' native resolution was 1280 x 720 (or 768), but they were able to accept 1080i/1080p videos, and would simply downscale the picture to fit the lower resolution screen.</p><p>The first flatscreen LCD TV we encountered with a native 1080p Full HD resolution was this Sharp LC-45GD1E in 2005. We said the picture looked "stunning" when fed Full HD video from a home cinema PC, and that it displayed "an extraordinary absence of noise and motion-smearing." </p><p>It was less successful when upscaling standard definition content – a contrast to how advanced upscaling tech has become when dealing with 8K TVs (see below) – and we said cheaper, smaller 42-inch plasma TVs coped better here.</p><p>The Sharp's higher resolution came at a premium – £5500 for a 45-inch LCD TV! – so we deemed it more for the "connoisseur" rather than an "everyday TV." Besides, it really needed Full HD content to look its best, and that was hard to come by at the time.</p><h2 id="plasma-1080p-pioneer-pdp-5000ex-2006">Plasma 1080p: Pioneer PDP-5000EX (2006)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/NMV3iVwKngSfgS6zvErxoY.jpg" alt="Pioneer PDP-5000EX review in August 2006 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Pz6HpLXdALw6nqkzoqcCoY.jpg" alt="Pioneer PDP-5000EX review in August 2006 issue of What Hi-Fi?" /><figcaption>Pioneer PDP-5000EX: the first Full HD plasma TV reviewed in August 2006 issue of What Hi-Fi?<small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>In the 2000s, plasma versus LCD was about as heated as, well, OLED versus LCD is today. Fujitsu launched the first commercial plasma TV in 1997, but it was the legendary Pioneer Kuro sets that everyone still remembers fondly as the peak of plasma screen technology. </p><p>Back in 2006, Pioneer was also the first to provide us with a plasma screen that finally did native Full HD 1920 x 1080 resolution. Despite us having already experienced Full HD resolution in LCD TVs, this Pioneer PDP-5000EX was the first set to offer "full 1080p compatibility... with the appropriate input interference" to accept Blu-ray and HD-DVD picture.</p><p>Our praise was effusive: "staggering picture quality", "this is the best plasma ever made", "this is what the telly looks like in heaven" – we weren't kidding when we said Full HD resolution wowed us in a way that we never thought possible.</p><p>With over two million pixels on screen, we found the definition "extraordinary". When fed 1080p content, the picture was "bright, sharp, colourful and consistently lustrous" and it also coped well with standard-def broadcasts.</p><p>Anyone wanting this premium new tech would have to cough up £7000 (a trend for every new TV technology, as we'll see below), but it showed just how revolutionary this new Full HD resolution was to the future of TV as we know it.</p><h2 id="oled-sony-xel-1-2008">OLED: Sony XEL-1 (2008)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/fDPYFSPDXYi8a7dzDPTVmm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption>News of the very first OLED: Sony XEL-1 in May 2008 issue of What Hi-Fi?<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/DfhQZjTEa7FWpchpxzvNSm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/M6tuNtppQcWxEv7xnRbmjm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/msVLtb3636NBV2MUYdyaRm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cuCC42Hb2AMKAztVzi2Ysf.jpg" alt="2009 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>LCD and plasma TVs were widespread at the dawn of the new millennium, but a new panel technology – one that was close in spirit to the beloved plasma – was about to change the course of TVs forever.</p><p>Like plasma, OLED panels don't need a backlight. Instead, they use self-emissive organic light-emitting diodes that generate their own (white) light, which is put through a colour filter.</p><p>The advantage is that when an OLED pixel is turned off, it is truly off and therefore pitch-black. This results in perfect blacks without any hint of backlight bleeding through the image, superior contrast, and richer, punchier colours. Not needing an extra backlight panel meant OLED screens could be much thinner than LCD TVs, too.</p><p>The downsides are that the pixels have a limited shelf life due to their organic nature, they can't go quite as bright as LCDs, and at the beginning, larger screens weren't possible to produce due to the difficult nature of manufacturing these panels.</p><p>The Sony XEL-1 was the world's first OLED TV. It launched in 2007, with a screen size of just 11 inches and a depth of just 3mm. It boasted a high contrast ratio of 1,000,000:1, while the display resolution was a paltry 960 x 540.</p><p>We covered its launch news in the May 2008 issue, which looked at the next-gen TVs entering the market. In 2009, in "the next big thing" TV feature (fifth slide in gallery above), we learned of 21- and 27-inch prototypes of the Sony OLED, while the XEL-1 got even skinnier at just 0.9mm!</p><p>Sadly, we haven't been able to find any other coverage or review of this Sony XEL-1 in our magazine archives. It would be a good few years yet before a full-size, full-production OLED TV hit our test rooms, while Sony finally entered the OLED market proper with the stunning <a href="https://www.whathifi.com/sony/kd-55a1/review">A1 (KD-55A1) OLED TV</a> in 2017.</p><h2 id="3d-tv-samsung-ue40c7000-2010">3D TV: Samsung UE40C7000 (2010)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/MSrHo9DiZs6FYphcPyCGXF.jpg" alt="Samsung UE40C7000 review in What Hi-Fi? May 2010 issue" /><figcaption>Samsung UE40C7000: the first 3D TV reviewed in What Hi-Fi? May 2010 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HJTxyYSXanDtHTXkYN4zWF.jpg" alt="Samsung UE40C7000 review in What Hi-Fi? May 2010 issue" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8WHv6aAqHtBKBgvJewNrrX.jpg" alt="Cover of May 2010 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>3D wasn't a new technology by any means in 2010. Cinemagoers had been experiencing it since before the television was even invented, with 1922's silent feature <em>The Power Of Love</em> widely considered to be the first commercially released 3D film, shown at the Ambassador Hotel Theater in Los Angeles.</p><p>Why would anyone want to watch 3D films at home, while wearing bulky glasses that needed charging? Was it headache-inducing or was it an immersive experience for films and gaming? The jury was split when we tested <a href="https://www.whathifi.com/samsung/ue40c7000/review">Samsung's UE40C7000</a>, the first 3D TV to hit the <em>What Hi-Fi?</em> test rooms.</p><p>You needed a 3D disc and a Blu-ray player compatible with the format to make the picture (<a href="https://www.whathifi.com/samsung/bd-c6900/review">Samsung's own BD-C6900 3D player</a> and a 3D Blu-ray of <em>Monsters vs Aliens</em>, in this case), but it did offer a genuine "depth of field" that was suitably three-dimensional.</p><p>If you didn't care about 3D at all, however, then the Samsung UE40C7000 was also a very fine TV in its own right. Across terrestrial TV, DVD and Blu-ray, this 40-inch LCD TV delivered "epic levels of detail", with a subtle colour palette that handled skin tones particularly well. Motion handling was impressively smooth, and the edge-lit LED backlighting balanced black levels, highlights and details well. </p><p>An "overall impression of unshakeable solidity" is high praise indeed for this five-star 3D TV.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/samsung/ue40c7000/review"><strong>Samsung UE40C7000</strong></a></p><h2 id="4k-lcd-tv-toshiba-55zl2-2012">4K LCD TV: Toshiba 55ZL2 (2012)</h2><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/qPc3t0GyMCY" allowfullscreen></iframe></div></div><p>The <a href="https://www.whathifi.com/toshiba/55zl2/review">Toshiba 55ZL2</a> made headlines for being the first glasses-free 3D TV – that is, you wouldn't need to wear bulky active or passive 3D glasses to see the picture in three dimensions; the Toshiba's integrated camera and lens technology would track your eye movements and do the hard work for you!</p><p>It worked, but with caveats. The subtle depth of field was nice, it was less fatiguing on the eyes, and the picture didn't experience a drop in brightness as it did with 3D glasses. But the tech did require you to sit completely still; any fidgeting or movement would lead to a drop-off in focus, definition and 3D effect, which was less than ideal.</p><p>But who cares about 3D? Because the Toshiba 55ZL2 was also the very first 4K TV screen we tested, back when the new reality of "four times the resolution of Full HD/1080p" was still in its earliest stages.</p><p>There was no mainstream 4K content yet (and wouldn't be for a long, long time), but Toshiba's 4K picture hinted at what was to come. Fed some demo content of flowers, landscapes, and cityscapes from a hard drive, we said: "native 3840 x 2160 images look, frankly, astonishing. Detail levels are absolutely sky-high, and the most complex patterns remain steady and stable with the sort of casual efficiency that’s the mark of a properly effective device."</p><p>With Blu-ray and DVD films, the Toshiba TV's colour balance was "expertly judged", and we praised its black depth for being "excellent by the prevailing standards of LED-backlit LCD screens."</p><p>Costing £7000, the cutting-edge 55ZL2 was considerably more expensive than your standard Full HD 55-inch TV at the time, but nowhere near as expensive as the <a href="https://www.whathifi.com/news/hands-sony-kd-84x9005-4k-tv-review">£25,000 84-inch Sony 4K</a> and <a href="https://www.whathifi.com/lg/84lm960v/review">LG 4K LCD TVs</a> that would hit the market later that same year.</p><p>For actual 4K content, we had to wait for another three years: in August 2015, <a href="https://www.whathifi.com/features/5-things-we-learned-watching-bt-sport-ultra-hd">BT Sport Ultra HD launched as the UK's first 4K channel</a>, while the first few <a href="https://www.whathifi.com/news/first-4k-ultra-hd-blu-ray-discs-are-sale-in-uk">4K Blu-ray discs hit the market in 2016</a>.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/toshiba/55zl2/review"><strong>Toshiba 55ZL2</strong></a></p><h2 id="curved-oled-samsung-ke55s9c-2013">Curved OLED: Samsung KE55S9C (2013)</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:686px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="RUmM78Wz8hYBQz9rt3kGtV" name="Samsung KE55S9C_ed" alt="Samsung KE55S9C curved OLED TV" src="https://cdn.mos.cms.futurecdn.net/RUmM78Wz8hYBQz9rt3kGtV.png" mos="" align="middle" fullscreen="" width="686" height="386" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The first full-size OLED TV we tested: the curved Samsung KE55S9C </span><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Curved OLED TVs were a short-lived fad, not helped by the fact that you couldn't wall-mount them, viewing angles weren't great for anyone not sitting dead centre of the screen, and the early models quickly became outdated as they didn't support the upcoming 4K resolution.</p><p>But the <a href="https://www.whathifi.com/samsung/ke55s9c/review">Samsung KE55S9C</a> is notable not for its curved screen, but because it was actually our first time seeing the OLED panel technology on a large screen beyond a mere 11 inches.</p><p>As with 3D, the test team argued about the curved screen continuously. Some found it a "distracting gimmick" as the picture distorted according to the curvature when viewing it from the side, while others (those sitting dead centre) found the curve led to greater immersion.</p><p>The frame surrounding the 55-inch screen also served as a (rather large) stand, and it was more curved than the screen itself, adding to the illusion. "That curve" was listed as both a Pro <em>and</em> a Con in our review.</p><p>What we all agreed on, though, was that OLED looked stunning, handling contrast far better than any LCD TV we had seen. "Dark scenes are some of the deepest and blackest we’ve seen, genuinely resembling the absence of light," we enthused, even if we would have liked subtler shading and variation in the extremes. Colours were rich and vibrant, while the picture was also crisp and clear. </p><p>Did we recommend it? Its "prohibitively expensive" £7000 price tag was three times that of our favourite 55-inch plasma at the time, and we can't imagine most people beyond early adopters took the plunge.</p><p>We didn't "really understand why we’re seeing curved OLED sets before flat ones" either, but it did point to an exciting future for OLED TVs.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/samsung/ke55s9c/review"><strong>Samsung KE55S9C</strong></a></p><h2 id="4k-oled-lg-55eg960v-2015">4K OLED: LG 55EG960V (2015)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/p6AtY3NRn8DtuMm6XncBg3.jpg" alt="LG 55EG960V 4K OLED TV tested in What Hi-Fi? May 2015 issue" /><figcaption>LG 55EG960V: the first 4K OLED TV reviewed in What Hi-Fi? May 2015 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/g6nhkEsm7yAKKBkSLJoNf3.jpg" alt="First LG 4K OLED TV tested in What Hi-Fi? May 2015 issue" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SPwxd2CLTPRg3GTiNxhTvc.jpg" alt="Cover of May 2015 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>We never tested the <a href="https://www.whathifi.com/news/lg-oled-tv-arrives-in-uk">£10,000 LG 55EM970V </a>OLED that first arrived in the UK in 2013, but in 2015 we did finally get to test a TV that combined two picture technologies we had been waiting on for years: 4K Ultra HD resolution and OLED. </p><p>And the <a href="https://www.whathifi.com/lg/55eg960v/review">LG 55EG960V</a> was "everything we hoped it would be", delivering the two new technologies with "spectacular results" in a living room-friendly 55-inch screen size. The intensely pitch-dark blacks contrast brilliantly against bright whites, while the 8.3 million pixels on screen were delivered with crystal-clear and precise detail. </p><p>"The depth of colours is breathtaking. They aren’t just richer, there are simply more precise shades of them on the screen, giving a wonderfully vivid feel to the picture," we said. There were more subtleties revealed in the deep blacks than before, and while upscaling standard definition content was a little fuzzy around the edges, it was still a punchy picture.</p><p>Yes, it was also gently curved (but you could wall-mount it), it did convincing 3D, and its thin screen with floating effect looked rather "gorgeous", too. It was still more expensive than equivalent LCD sets, so we couldn't yet definitely say that OLED was better and better-value. </p><p>We can now, though, as OLED has gone from strength to strength and become more affordable in the past decade, delivering even more impressive picture quality with greater subtlety and accuracy alongside unrivalled deep blacks and punchy contrast – from the wildly popular and affordable <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled42c5">LG C5</a> to our TV & AV Editor Tom Parsons' current favourite, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/lg/55eg960v/review"><strong>LG 55EG960V</strong></a></p><h2 id="8k-samsung-qe85q900r-8k-qled-2018">8K: Samsung QE85Q900R 8K QLED (2018)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/6BBGbdzHG5XSjQaT3Je5Eg.jpg" alt="Samsung 8K TV in What Hi-Fi? Awards 2018 issue" /><figcaption>Samsung QE85Q900R: the first 8K TV reviewed in What Hi-Fi? Awards 2018 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/keCqL4ngdPZcfuGuV8FXDg.jpg" alt="Samsung 8K TV in What Hi-Fi? Awards 2018 issue" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>Unlike the world of hi-fi, TV manufacturers are in a constant state of innovation and of pushing the boundaries of screen technology. It took ages for 4K UHD broadcasts, streams and discs to become a reality since the first time the screen tech was proposed, but it wasn't long after that 8K was being touted as "the next big thing."</p><p>Samsung got there first, with the <a href="https://www.whathifi.com/reviews/samsung-qe85q900r">QE85Q900R 8K QLED</a> hitting our test rooms in 2018. The LED-backlit quantum dot screen (Samsung was still staunchly against using OLED then) had a mind-blowing 33 million pixels to 4K's eight, with this mammoth 85-inch set offering "the same pixel density (104ppi) as a 43-inch 4K model". </p><p>4K has pretty high resolution, but if you sit too close to the screen, you can start to see the individual pixels. The advantage of 8K was that you could sit as close to the screen as you want – we sat even a foot away – and still not see any pixels. With native 8K content provided by Samsung, it looked fabulous.</p><p>"Predictably, it’s all about sharpness and detail. The image is unbelievably lifelike, and draws you in to an extent that 4K simply can’t match. Naturally, it’s helped by the sheer scale of the 85-inch display – this is cinematic and then some."</p><p>The AI-based upscaling technology was almost as impressive, as it had to effectively "make up" so much of the picture on screen when watching 4K, Full HD or DVD content, which was sharp and detailed with no discernible "artefacts, shimmer or noise".</p><p>The problems? It's 85-bloody-inches massive, and black levels simply weren't deep enough, with backlight blooming issues pervading the screen.</p><p>Also, there was no actual 8K content and, eight years on, there still isn't any. 8K resolution remains an impressive technical feat, but without the practical availability of broadcasts or films (the sheer size of the file/disc needed to accommodate those 33 million pixels doesn't bear thinking), it's unlikely to overtake 4K resolution in the home in the foreseeable future.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/reviews/samsung-qe85q900r"><strong>Samsung QE85Q900R 8K QLED</strong></a></p><h2 id="micro-led-samsung-75-inch-micro-led-4k-tv-2019">Micro LED: Samsung 75-inch Micro LED 4K TV (2019)</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="rbeR8v64ACCE5aJojHqzwK" name="Samsung MicroLED.jpg" alt="Samsung 75-inch MicroLED TV on display" src="https://cdn.mos.cms.futurecdn.net/rbeR8v64ACCE5aJojHqzwK.jpg" mos="" align="middle" fullscreen="" width="600" height="338" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>While arch-rival LG was leading the way with OLED during the 2010s, Samsung was staunchly working on advancing LED-backlit LCD panel technology, such as its Quantum Dot Mini LED display.</p><p>In 2018, though, the brand veered away from LCD in spectacular fashion, with <a href="https://www.whathifi.com/features/what-is-micro-led-tv-and-is-it-any-good">Micro LED</a>, which made its debut at CES in Las Vegas that January.</p><p>Micro LED uses tiny, <em>non-organic</em> self-emitting diodes for each pixel, so it's capable of producing the perfect blacks we love from OLED, while also theoretically delivering brighter images, greater colour control, and a longer lifespan of 100,000 hours (just over 11 years of constant use).</p><p>Thanks to its modular architecture (each Micro LED screen is constructed using a number of small modules arranged in a grid pattern), these early Micro LED TVs could span huge sizes. They could be even thinner than OLED, too, and their inorganic nature meant they could be left on permanently – great for commercial purposes.</p><p>Since then, non-modular, more typical TV-style Micro LED screens have been produced by Samsung, but prices have remained staunchly sky-high – the 146-inch 4K version of Samsung's The Wall Micro LED TV will set you back an eye-watering <a href="https://www.richersounds.com/samsung-the-wall-all-in-one-146-4k/" target="_blank">£199,999 in the UK</a>. Needless to say, both production and adoption of Micro LED haven't been widespread beyond B2B applications.</p><p>We did get to see a <a href="https://www.whathifi.com/reviews/samsung-75in-micro-led-tv">75-inch Samsung 4K Micro LED model in 2019</a>, and it gave us an insight into the complexity of its manufacturing process, as well as a taste of its potential picture quality. </p><p>The demo footage we saw gave us an impression of "stunningly punchy and vibrant image with truly exceptional colours. Everything looks real and life-like to an extent we've genuinely not experienced before."</p><p>"Perfect" bright whites contrast against "perfect" black backgrounds, while there is subtlety amongst the colours too, and viewing angles remain consistent no matter where we were in the room.</p><p>Micro LED TVs might well be the true successor to OLED, but even now, they're hard to get hold of at any sensible size, and they're well beyond the means of most people who aren't Premier League footballers. </p><p><strong>Read the full hands-on review: </strong><a href="https://www.whathifi.com/reviews/samsung-75in-micro-led-tv"><strong>Samsung 75-inch Micro LED 4K TV</strong></a></p><h2 id="rgb-mini-led-hisense-ur9-2026">RGB Mini LED: Hisense UR9 (2026)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/DyWyg4B387sHSGPHAraDFP.jpg" alt="Hisense UR9 TV review in What Hi-Fi? July 2026 issue" /><figcaption>Hisense 65in UR9: the first RGB Mini LED TV reviewed in What Hi-Fi? July 2026 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kGH5WwdefkXHGN6WmJj9ge.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure></figure><p>With Micro LED parked, TV manufacturers have focused on advancing the backlight quality of LCD TVs, and so <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> is the current TV technology <em>du jour</em>.</p><p>Unlike conventional Mini LED TVs that use a white backlight shining through a colour filter layer, RGB Mini LED uses independent red, green and blue Mini LEDs to generate colour directly. The result? Brighter pictures and more accurate colour reproduction.</p><p>Does that make RGB Mini LED an OLED-killer?</p><p>Not quite, at least not yet. Hisense led the charge here, with the <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk">Hisense UR9 (65UR9STUK)</a> being the first RGB Mini LED we tested earlier this year, ahead of <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Sony's recent Bravia 9 II effort</a>. The Hisense UR9 showcases a stable, consistent and controlled picture, with none of the flickering or shifting behaviour we find distracting on traditional backlit TVs. Subtle blooming effects are nicely controlled, too.</p><p>We praised the Hisense RBG Mini LED TV's ability to display "consistently strong" black depth, noting "impressive richness and stability to colours", while extra-bright HDR content is delivered with dazzling intensity. </p><p>It's impressive stuff for an LCD TV, but it still doesn't quite achieve the three-dimensional quality and solidity of a price-equivalent OLED screen. Deep black levels, subtle colour gradations and even the perception of bright whites against inky blacks are better reproduced on Sony's current best OLED TV.</p><p>"Despite its impressive local-dimming system," we said, "the Hisense simply cannot match the pixel-level contrast control of the Sony Bravia 8 II."</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9 (65UR9STUK)</strong></a></p><p>Over a decade on, and OLED still rules the roost when it comes to picture technology. Brands have also looked to advance OLED panel technology, with LG Display producing ever-brighter W-OLED panels and Samsung Display firing back with also-ever-brighter versions of its competing QD-OLED technology.</p><p>Considering how revolutionary Full HD felt in the 2000s – which was four times the resolution of standard def, which is the same jump in resolution between Full HD and 4K – it has been an astonishing rate of advancement for screen technology.</p><p>What will the next 50 years of TV look like? Considering the stunning picture quality available to us these days, it should look pretty darn spectacular.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/features/best-12-tvs-what-hi-fis-lifetime"><strong>The best TVs of </strong><em><strong>What Hi-Fi?</strong></em><strong>'s lifetime</strong></a></p><p><strong>Our guide to the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs of 2026</strong></a><strong>: flagship OLEDs and budget Mini LED sets tried and tested</strong></p><p><a href="https://www.whathifi.com/features/best-film-scenes-to-test-picture-quality"><strong>22 of the best film scenes to test picture quality</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/how-to-optimise-your-4k-tv-settings-for-blu-ray-dvd-and-tv-viewing"><strong>How to optimise your 4K TV settings for Blu-ray, DVD and TV viewing</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/the-defining-tv-formats-of-the-21st-century-1080p-oled-3d-4k-8k-and-beyond-and-the-first-time-what-hi-fi-reviewed-them</link>
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                            <![CDATA[ We look back at the first instances we reviewed brand-new TV tech from the 2000s to present day ]]>
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                                                                        <pubDate>Thu, 23 Jul 2026 10:00:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ kashfia.kabir@futurenet.com (Kashfia Kabir) ]]></author>                    <dc:creator><![CDATA[ Kashfia Kabir ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/W5LyjQLnpURpF8S2awFAXm.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[What Hi-Fi? Sound and Vision magazine cover]]></media:description>                                                            <media:text><![CDATA[What Hi-Fi? Sound and Vision magazine cover]]></media:text>
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                                <p>2026 is quite the momentous year: not only is <a href="https://www.whathifi.com/av/what-hi-fi-turns-50-celebrating-five-decades-of-expert-reviews-trusted-advice-and-brilliant-products"><em>What Hi-Fi?</em> celebrating its 50th birthday</a>, but it's also 100 years since the TV was first invented by John Logie Baird in 1926.</p><p>The way TV technology (along with broadcast, film and smart features) has progressed over the past century is nothing short of astonishing: chunky CRT (cathode ray tube) TVs gave way to slimmer LCDs and then even slimmer OLEDs, while screen resolution has gone from cosy standard definition to widespread 4K to futuristic 8K. </p><p>We have seen the birth and death of plasma TV, while in 2001, <em>What Hi-Fi?</em> entered a new era of <em>Sound and Vision</em> to expand our coverage to TV/home cinema alongside hi-fi and audio. The 2000s also marked a historic time in broadcast TV as the UK switched from analogue to digital, and the introduction of Full HD resolution was a turning point in TV screen technology that paved the way for constant innovation and advancement in the 21st century.</p><p>The <em>What Hi-Fi?</em> review team has been at the forefront of all these technologies, and we've sifted through our magazine archives from the 2000s to today to find the very first instances of when a new TV format of the 21st century – Full HD, OLED, 3D, 4K, 8K and beyond – entered our test rooms to get the full review treatment. </p><p>They may not have been the best examples of each TV tech, but they were the very first of their kind to show off just what a new screen technology, format and resolution could offer.</p><p><em>NOTE: To read the full-size text of the magazine images below, click on the arrow sign on the bottom-left corner, and in some cases, further click on 'view original' at the bottom-right corner.</em></p><h2 id="lcd-1080p-sharp-lc-45gd1e-2005">LCD 1080p: Sharp LC-45GD1E (2005)</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NM62U2MUJzQRoXqu28uHY8" name="IMG_8607.JPG" alt="Sharp LC-45GD1E review in October 2005 issue of What Hi-Fi?" src="https://cdn.mos.cms.futurecdn.net/NM62U2MUJzQRoXqu28uHY8.jpg" mos="" align="middle" fullscreen="1" width="5712" height="3213" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NM62U2MUJzQRoXqu28uHY8.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sharp LC-45GD1E: first LCD TV with native Full HD resolution reviewed in October 2005 issue of What Hi-Fi? </span><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>In today's fast-paced world of constant cutting-edge technology, it's hard to imagine just how big a deal the advent of <a href="https://www.whathifi.com/advice/1080p-vs-4k-how-the-screen-resolutions-differ">Full HD (1920 x 1080) resolution</a> was.</p><p>Standard TV broadcast was a mere 720 x 576 resolution, and we were perfectly happy with that on the 25-/32-inch CRTs and widescreen LCD tellies that were popular throughout the 90s. Freeview's digital terrestrial service started in 2002 in the UK, while the first "high-definition" BBC HD and Sky HD channels launched in May 2006.</p><p>For the best part of the 2000s, most LCD and <a href="https://www.whathifi.com/features/what-was-plasma-tv-and-why-did-it-succumb-to-lcd">plasma TVs</a> were 'HD-Ready'. These TVs' native resolution was 1280 x 720 (or 768), but they were able to accept 1080i/1080p videos, and would simply downscale the picture to fit the lower resolution screen.</p><p>The first flatscreen LCD TV we encountered with a native 1080p Full HD resolution was this Sharp LC-45GD1E in 2005. We said the picture looked "stunning" when fed Full HD video from a home cinema PC, and that it displayed "an extraordinary absence of noise and motion-smearing." </p><p>It was less successful when upscaling standard definition content – a contrast to how advanced upscaling tech has become when dealing with 8K TVs (see below) – and we said cheaper, smaller 42-inch plasma TVs coped better here.</p><p>The Sharp's higher resolution came at a premium – £5500 for a 45-inch LCD TV! – so we deemed it more for the "connoisseur" rather than an "everyday TV." Besides, it really needed Full HD content to look its best, and that was hard to come by at the time.</p><h2 id="plasma-1080p-pioneer-pdp-5000ex-2006">Plasma 1080p: Pioneer PDP-5000EX (2006)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/NMV3iVwKngSfgS6zvErxoY.jpg" alt="Pioneer PDP-5000EX review in August 2006 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Pz6HpLXdALw6nqkzoqcCoY.jpg" alt="Pioneer PDP-5000EX review in August 2006 issue of What Hi-Fi?" /><figcaption>Pioneer PDP-5000EX: the first Full HD plasma TV reviewed in August 2006 issue of What Hi-Fi?<small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>In the 2000s, plasma versus LCD was about as heated as, well, OLED versus LCD is today. Fujitsu launched the first commercial plasma TV in 1997, but it was the legendary Pioneer Kuro sets that everyone still remembers fondly as the peak of plasma screen technology. </p><p>Back in 2006, Pioneer was also the first to provide us with a plasma screen that finally did native Full HD 1920 x 1080 resolution. Despite us having already experienced Full HD resolution in LCD TVs, this Pioneer PDP-5000EX was the first set to offer "full 1080p compatibility... with the appropriate input interference" to accept Blu-ray and HD-DVD picture.</p><p>Our praise was effusive: "staggering picture quality", "this is the best plasma ever made", "this is what the telly looks like in heaven" – we weren't kidding when we said Full HD resolution wowed us in a way that we never thought possible.</p><p>With over two million pixels on screen, we found the definition "extraordinary". When fed 1080p content, the picture was "bright, sharp, colourful and consistently lustrous" and it also coped well with standard-def broadcasts.</p><p>Anyone wanting this premium new tech would have to cough up £7000 (a trend for every new TV technology, as we'll see below), but it showed just how revolutionary this new Full HD resolution was to the future of TV as we know it.</p><h2 id="oled-sony-xel-1-2008">OLED: Sony XEL-1 (2008)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/fDPYFSPDXYi8a7dzDPTVmm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption>News of the very first OLED: Sony XEL-1 in May 2008 issue of What Hi-Fi?<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/DfhQZjTEa7FWpchpxzvNSm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/M6tuNtppQcWxEv7xnRbmjm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/msVLtb3636NBV2MUYdyaRm.jpg" alt="Sony XEL-1 OLED in May 2008 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cuCC42Hb2AMKAztVzi2Ysf.jpg" alt="2009 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>LCD and plasma TVs were widespread at the dawn of the new millennium, but a new panel technology – one that was close in spirit to the beloved plasma – was about to change the course of TVs forever.</p><p>Like plasma, OLED panels don't need a backlight. Instead, they use self-emissive organic light-emitting diodes that generate their own (white) light, which is put through a colour filter.</p><p>The advantage is that when an OLED pixel is turned off, it is truly off and therefore pitch-black. This results in perfect blacks without any hint of backlight bleeding through the image, superior contrast, and richer, punchier colours. Not needing an extra backlight panel meant OLED screens could be much thinner than LCD TVs, too.</p><p>The downsides are that the pixels have a limited shelf life due to their organic nature, they can't go quite as bright as LCDs, and at the beginning, larger screens weren't possible to produce due to the difficult nature of manufacturing these panels.</p><p>The Sony XEL-1 was the world's first OLED TV. It launched in 2007, with a screen size of just 11 inches and a depth of just 3mm. It boasted a high contrast ratio of 1,000,000:1, while the display resolution was a paltry 960 x 540.</p><p>We covered its launch news in the May 2008 issue, which looked at the next-gen TVs entering the market. In 2009, in "the next big thing" TV feature (fifth slide in gallery above), we learned of 21- and 27-inch prototypes of the Sony OLED, while the XEL-1 got even skinnier at just 0.9mm!</p><p>Sadly, we haven't been able to find any other coverage or review of this Sony XEL-1 in our magazine archives. It would be a good few years yet before a full-size, full-production OLED TV hit our test rooms, while Sony finally entered the OLED market proper with the stunning <a href="https://www.whathifi.com/sony/kd-55a1/review">A1 (KD-55A1) OLED TV</a> in 2017.</p><h2 id="3d-tv-samsung-ue40c7000-2010">3D TV: Samsung UE40C7000 (2010)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/MSrHo9DiZs6FYphcPyCGXF.jpg" alt="Samsung UE40C7000 review in What Hi-Fi? May 2010 issue" /><figcaption>Samsung UE40C7000: the first 3D TV reviewed in What Hi-Fi? May 2010 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HJTxyYSXanDtHTXkYN4zWF.jpg" alt="Samsung UE40C7000 review in What Hi-Fi? May 2010 issue" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8WHv6aAqHtBKBgvJewNrrX.jpg" alt="Cover of May 2010 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>3D wasn't a new technology by any means in 2010. Cinemagoers had been experiencing it since before the television was even invented, with 1922's silent feature <em>The Power Of Love</em> widely considered to be the first commercially released 3D film, shown at the Ambassador Hotel Theater in Los Angeles.</p><p>Why would anyone want to watch 3D films at home, while wearing bulky glasses that needed charging? Was it headache-inducing or was it an immersive experience for films and gaming? The jury was split when we tested <a href="https://www.whathifi.com/samsung/ue40c7000/review">Samsung's UE40C7000</a>, the first 3D TV to hit the <em>What Hi-Fi?</em> test rooms.</p><p>You needed a 3D disc and a Blu-ray player compatible with the format to make the picture (<a href="https://www.whathifi.com/samsung/bd-c6900/review">Samsung's own BD-C6900 3D player</a> and a 3D Blu-ray of <em>Monsters vs Aliens</em>, in this case), but it did offer a genuine "depth of field" that was suitably three-dimensional.</p><p>If you didn't care about 3D at all, however, then the Samsung UE40C7000 was also a very fine TV in its own right. Across terrestrial TV, DVD and Blu-ray, this 40-inch LCD TV delivered "epic levels of detail", with a subtle colour palette that handled skin tones particularly well. Motion handling was impressively smooth, and the edge-lit LED backlighting balanced black levels, highlights and details well. </p><p>An "overall impression of unshakeable solidity" is high praise indeed for this five-star 3D TV.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/samsung/ue40c7000/review"><strong>Samsung UE40C7000</strong></a></p><h2 id="4k-lcd-tv-toshiba-55zl2-2012">4K LCD TV: Toshiba 55ZL2 (2012)</h2><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/qPc3t0GyMCY" allowfullscreen></iframe></div></div><p>The <a href="https://www.whathifi.com/toshiba/55zl2/review">Toshiba 55ZL2</a> made headlines for being the first glasses-free 3D TV – that is, you wouldn't need to wear bulky active or passive 3D glasses to see the picture in three dimensions; the Toshiba's integrated camera and lens technology would track your eye movements and do the hard work for you!</p><p>It worked, but with caveats. The subtle depth of field was nice, it was less fatiguing on the eyes, and the picture didn't experience a drop in brightness as it did with 3D glasses. But the tech did require you to sit completely still; any fidgeting or movement would lead to a drop-off in focus, definition and 3D effect, which was less than ideal.</p><p>But who cares about 3D? Because the Toshiba 55ZL2 was also the very first 4K TV screen we tested, back when the new reality of "four times the resolution of Full HD/1080p" was still in its earliest stages.</p><p>There was no mainstream 4K content yet (and wouldn't be for a long, long time), but Toshiba's 4K picture hinted at what was to come. Fed some demo content of flowers, landscapes, and cityscapes from a hard drive, we said: "native 3840 x 2160 images look, frankly, astonishing. Detail levels are absolutely sky-high, and the most complex patterns remain steady and stable with the sort of casual efficiency that’s the mark of a properly effective device."</p><p>With Blu-ray and DVD films, the Toshiba TV's colour balance was "expertly judged", and we praised its black depth for being "excellent by the prevailing standards of LED-backlit LCD screens."</p><p>Costing £7000, the cutting-edge 55ZL2 was considerably more expensive than your standard Full HD 55-inch TV at the time, but nowhere near as expensive as the <a href="https://www.whathifi.com/news/hands-sony-kd-84x9005-4k-tv-review">£25,000 84-inch Sony 4K</a> and <a href="https://www.whathifi.com/lg/84lm960v/review">LG 4K LCD TVs</a> that would hit the market later that same year.</p><p>For actual 4K content, we had to wait for another three years: in August 2015, <a href="https://www.whathifi.com/features/5-things-we-learned-watching-bt-sport-ultra-hd">BT Sport Ultra HD launched as the UK's first 4K channel</a>, while the first few <a href="https://www.whathifi.com/news/first-4k-ultra-hd-blu-ray-discs-are-sale-in-uk">4K Blu-ray discs hit the market in 2016</a>.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/toshiba/55zl2/review"><strong>Toshiba 55ZL2</strong></a></p><h2 id="curved-oled-samsung-ke55s9c-2013">Curved OLED: Samsung KE55S9C (2013)</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:686px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="RUmM78Wz8hYBQz9rt3kGtV" name="Samsung KE55S9C_ed" alt="Samsung KE55S9C curved OLED TV" src="https://cdn.mos.cms.futurecdn.net/RUmM78Wz8hYBQz9rt3kGtV.png" mos="" align="middle" fullscreen="" width="686" height="386" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The first full-size OLED TV we tested: the curved Samsung KE55S9C </span><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Curved OLED TVs were a short-lived fad, not helped by the fact that you couldn't wall-mount them, viewing angles weren't great for anyone not sitting dead centre of the screen, and the early models quickly became outdated as they didn't support the upcoming 4K resolution.</p><p>But the <a href="https://www.whathifi.com/samsung/ke55s9c/review">Samsung KE55S9C</a> is notable not for its curved screen, but because it was actually our first time seeing the OLED panel technology on a large screen beyond a mere 11 inches.</p><p>As with 3D, the test team argued about the curved screen continuously. Some found it a "distracting gimmick" as the picture distorted according to the curvature when viewing it from the side, while others (those sitting dead centre) found the curve led to greater immersion.</p><p>The frame surrounding the 55-inch screen also served as a (rather large) stand, and it was more curved than the screen itself, adding to the illusion. "That curve" was listed as both a Pro <em>and</em> a Con in our review.</p><p>What we all agreed on, though, was that OLED looked stunning, handling contrast far better than any LCD TV we had seen. "Dark scenes are some of the deepest and blackest we’ve seen, genuinely resembling the absence of light," we enthused, even if we would have liked subtler shading and variation in the extremes. Colours were rich and vibrant, while the picture was also crisp and clear. </p><p>Did we recommend it? Its "prohibitively expensive" £7000 price tag was three times that of our favourite 55-inch plasma at the time, and we can't imagine most people beyond early adopters took the plunge.</p><p>We didn't "really understand why we’re seeing curved OLED sets before flat ones" either, but it did point to an exciting future for OLED TVs.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/samsung/ke55s9c/review"><strong>Samsung KE55S9C</strong></a></p><h2 id="4k-oled-lg-55eg960v-2015">4K OLED: LG 55EG960V (2015)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/p6AtY3NRn8DtuMm6XncBg3.jpg" alt="LG 55EG960V 4K OLED TV tested in What Hi-Fi? May 2015 issue" /><figcaption>LG 55EG960V: the first 4K OLED TV reviewed in What Hi-Fi? May 2015 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/g6nhkEsm7yAKKBkSLJoNf3.jpg" alt="First LG 4K OLED TV tested in What Hi-Fi? May 2015 issue" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SPwxd2CLTPRg3GTiNxhTvc.jpg" alt="Cover of May 2015 issue of What Hi-Fi?" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>We never tested the <a href="https://www.whathifi.com/news/lg-oled-tv-arrives-in-uk">£10,000 LG 55EM970V </a>OLED that first arrived in the UK in 2013, but in 2015 we did finally get to test a TV that combined two picture technologies we had been waiting on for years: 4K Ultra HD resolution and OLED. </p><p>And the <a href="https://www.whathifi.com/lg/55eg960v/review">LG 55EG960V</a> was "everything we hoped it would be", delivering the two new technologies with "spectacular results" in a living room-friendly 55-inch screen size. The intensely pitch-dark blacks contrast brilliantly against bright whites, while the 8.3 million pixels on screen were delivered with crystal-clear and precise detail. </p><p>"The depth of colours is breathtaking. They aren’t just richer, there are simply more precise shades of them on the screen, giving a wonderfully vivid feel to the picture," we said. There were more subtleties revealed in the deep blacks than before, and while upscaling standard definition content was a little fuzzy around the edges, it was still a punchy picture.</p><p>Yes, it was also gently curved (but you could wall-mount it), it did convincing 3D, and its thin screen with floating effect looked rather "gorgeous", too. It was still more expensive than equivalent LCD sets, so we couldn't yet definitely say that OLED was better and better-value. </p><p>We can now, though, as OLED has gone from strength to strength and become more affordable in the past decade, delivering even more impressive picture quality with greater subtlety and accuracy alongside unrivalled deep blacks and punchy contrast – from the wildly popular and affordable <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled42c5">LG C5</a> to our TV & AV Editor Tom Parsons' current favourite, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/lg/55eg960v/review"><strong>LG 55EG960V</strong></a></p><h2 id="8k-samsung-qe85q900r-8k-qled-2018">8K: Samsung QE85Q900R 8K QLED (2018)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/6BBGbdzHG5XSjQaT3Je5Eg.jpg" alt="Samsung 8K TV in What Hi-Fi? Awards 2018 issue" /><figcaption>Samsung QE85Q900R: the first 8K TV reviewed in What Hi-Fi? Awards 2018 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/keCqL4ngdPZcfuGuV8FXDg.jpg" alt="Samsung 8K TV in What Hi-Fi? Awards 2018 issue" /><figcaption><small role="credit">What Hi-Fi?</small></figcaption></figure></figure><p>Unlike the world of hi-fi, TV manufacturers are in a constant state of innovation and of pushing the boundaries of screen technology. It took ages for 4K UHD broadcasts, streams and discs to become a reality since the first time the screen tech was proposed, but it wasn't long after that 8K was being touted as "the next big thing."</p><p>Samsung got there first, with the <a href="https://www.whathifi.com/reviews/samsung-qe85q900r">QE85Q900R 8K QLED</a> hitting our test rooms in 2018. The LED-backlit quantum dot screen (Samsung was still staunchly against using OLED then) had a mind-blowing 33 million pixels to 4K's eight, with this mammoth 85-inch set offering "the same pixel density (104ppi) as a 43-inch 4K model". </p><p>4K has pretty high resolution, but if you sit too close to the screen, you can start to see the individual pixels. The advantage of 8K was that you could sit as close to the screen as you want – we sat even a foot away – and still not see any pixels. With native 8K content provided by Samsung, it looked fabulous.</p><p>"Predictably, it’s all about sharpness and detail. The image is unbelievably lifelike, and draws you in to an extent that 4K simply can’t match. Naturally, it’s helped by the sheer scale of the 85-inch display – this is cinematic and then some."</p><p>The AI-based upscaling technology was almost as impressive, as it had to effectively "make up" so much of the picture on screen when watching 4K, Full HD or DVD content, which was sharp and detailed with no discernible "artefacts, shimmer or noise".</p><p>The problems? It's 85-bloody-inches massive, and black levels simply weren't deep enough, with backlight blooming issues pervading the screen.</p><p>Also, there was no actual 8K content and, eight years on, there still isn't any. 8K resolution remains an impressive technical feat, but without the practical availability of broadcasts or films (the sheer size of the file/disc needed to accommodate those 33 million pixels doesn't bear thinking), it's unlikely to overtake 4K resolution in the home in the foreseeable future.</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/reviews/samsung-qe85q900r"><strong>Samsung QE85Q900R 8K QLED</strong></a></p><h2 id="micro-led-samsung-75-inch-micro-led-4k-tv-2019">Micro LED: Samsung 75-inch Micro LED 4K TV (2019)</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="rbeR8v64ACCE5aJojHqzwK" name="Samsung MicroLED.jpg" alt="Samsung 75-inch MicroLED TV on display" src="https://cdn.mos.cms.futurecdn.net/rbeR8v64ACCE5aJojHqzwK.jpg" mos="" align="middle" fullscreen="" width="600" height="338" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>While arch-rival LG was leading the way with OLED during the 2010s, Samsung was staunchly working on advancing LED-backlit LCD panel technology, such as its Quantum Dot Mini LED display.</p><p>In 2018, though, the brand veered away from LCD in spectacular fashion, with <a href="https://www.whathifi.com/features/what-is-micro-led-tv-and-is-it-any-good">Micro LED</a>, which made its debut at CES in Las Vegas that January.</p><p>Micro LED uses tiny, <em>non-organic</em> self-emitting diodes for each pixel, so it's capable of producing the perfect blacks we love from OLED, while also theoretically delivering brighter images, greater colour control, and a longer lifespan of 100,000 hours (just over 11 years of constant use).</p><p>Thanks to its modular architecture (each Micro LED screen is constructed using a number of small modules arranged in a grid pattern), these early Micro LED TVs could span huge sizes. They could be even thinner than OLED, too, and their inorganic nature meant they could be left on permanently – great for commercial purposes.</p><p>Since then, non-modular, more typical TV-style Micro LED screens have been produced by Samsung, but prices have remained staunchly sky-high – the 146-inch 4K version of Samsung's The Wall Micro LED TV will set you back an eye-watering <a href="https://www.richersounds.com/samsung-the-wall-all-in-one-146-4k/" target="_blank">£199,999 in the UK</a>. Needless to say, both production and adoption of Micro LED haven't been widespread beyond B2B applications.</p><p>We did get to see a <a href="https://www.whathifi.com/reviews/samsung-75in-micro-led-tv">75-inch Samsung 4K Micro LED model in 2019</a>, and it gave us an insight into the complexity of its manufacturing process, as well as a taste of its potential picture quality. </p><p>The demo footage we saw gave us an impression of "stunningly punchy and vibrant image with truly exceptional colours. Everything looks real and life-like to an extent we've genuinely not experienced before."</p><p>"Perfect" bright whites contrast against "perfect" black backgrounds, while there is subtlety amongst the colours too, and viewing angles remain consistent no matter where we were in the room.</p><p>Micro LED TVs might well be the true successor to OLED, but even now, they're hard to get hold of at any sensible size, and they're well beyond the means of most people who aren't Premier League footballers. </p><p><strong>Read the full hands-on review: </strong><a href="https://www.whathifi.com/reviews/samsung-75in-micro-led-tv"><strong>Samsung 75-inch Micro LED 4K TV</strong></a></p><h2 id="rgb-mini-led-hisense-ur9-2026">RGB Mini LED: Hisense UR9 (2026)</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/DyWyg4B387sHSGPHAraDFP.jpg" alt="Hisense UR9 TV review in What Hi-Fi? July 2026 issue" /><figcaption>Hisense 65in UR9: the first RGB Mini LED TV reviewed in What Hi-Fi? July 2026 issue<small role="credit">What Hi-Fi?</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kGH5WwdefkXHGN6WmJj9ge.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure></figure><p>With Micro LED parked, TV manufacturers have focused on advancing the backlight quality of LCD TVs, and so <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> is the current TV technology <em>du jour</em>.</p><p>Unlike conventional Mini LED TVs that use a white backlight shining through a colour filter layer, RGB Mini LED uses independent red, green and blue Mini LEDs to generate colour directly. The result? Brighter pictures and more accurate colour reproduction.</p><p>Does that make RGB Mini LED an OLED-killer?</p><p>Not quite, at least not yet. Hisense led the charge here, with the <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk">Hisense UR9 (65UR9STUK)</a> being the first RGB Mini LED we tested earlier this year, ahead of <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2">Sony's recent Bravia 9 II effort</a>. The Hisense UR9 showcases a stable, consistent and controlled picture, with none of the flickering or shifting behaviour we find distracting on traditional backlit TVs. Subtle blooming effects are nicely controlled, too.</p><p>We praised the Hisense RBG Mini LED TV's ability to display "consistently strong" black depth, noting "impressive richness and stability to colours", while extra-bright HDR content is delivered with dazzling intensity. </p><p>It's impressive stuff for an LCD TV, but it still doesn't quite achieve the three-dimensional quality and solidity of a price-equivalent OLED screen. Deep black levels, subtle colour gradations and even the perception of bright whites against inky blacks are better reproduced on Sony's current best OLED TV.</p><p>"Despite its impressive local-dimming system," we said, "the Hisense simply cannot match the pixel-level contrast control of the Sony Bravia 8 II."</p><p><strong>Read the full review: </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9 (65UR9STUK)</strong></a></p><p>Over a decade on, and OLED still rules the roost when it comes to picture technology. Brands have also looked to advance OLED panel technology, with LG Display producing ever-brighter W-OLED panels and Samsung Display firing back with also-ever-brighter versions of its competing QD-OLED technology.</p><p>Considering how revolutionary Full HD felt in the 2000s – which was four times the resolution of standard def, which is the same jump in resolution between Full HD and 4K – it has been an astonishing rate of advancement for screen technology.</p><p>What will the next 50 years of TV look like? Considering the stunning picture quality available to us these days, it should look pretty darn spectacular.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/features/best-12-tvs-what-hi-fis-lifetime"><strong>The best TVs of </strong><em><strong>What Hi-Fi?</strong></em><strong>'s lifetime</strong></a></p><p><strong>Our guide to the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs of 2026</strong></a><strong>: flagship OLEDs and budget Mini LED sets tried and tested</strong></p><p><a href="https://www.whathifi.com/features/best-film-scenes-to-test-picture-quality"><strong>22 of the best film scenes to test picture quality</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/how-to-optimise-your-4k-tv-settings-for-blu-ray-dvd-and-tv-viewing"><strong>How to optimise your 4K TV settings for Blu-ray, DVD and TV viewing</strong></a></p>
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                                                            <title><![CDATA[ Why do so many people make this rookie mistake with their TV? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>They seem simple, but there are actually a lot of pitfalls that are all too easy to fall into when buying and setting up a TV.</p><p>But based on my personal and professional experience helping numerous friends and readers, most of us are getting better at the buying part. It's the second, "setting it up" part that many people are still outright terrible at.</p><p>Yes, based on my time as every person and their dog’s home cinema personal shopper, I’ve been inundated with every question you can think of when helping people find the right TV for their specific needs and budget.</p><p>Does it have <a href="https://www.whathifi.com/advice/how-to-set-your-tv-watching-sport">everything I need to watch the football</a>?</p><p>Do I need to get a soundbar too?</p><p>Will it work with my Sony Betamax LV-1901?</p><p>I’ve heard all of the above and more while giving curated advice on which TV to buy over the years.</p><p>But what always throws me is that after spending hours asking questions, researching the set to make sure, when they actually buy one, they nearly always go silent.</p><p>And that would be fine if I could put my feet up, pour myself a nice whisky and toast a job well done, safe in the knowledge they’ve set it up right and are making the most of their new purchase.</p><p>Except, based on my experience visiting friends and family I’ve helped, and some of the messages I’ve received from readers, most aren’t.</p><p>And recently, there’s one big mistake I’ve seen in living rooms, which is especially damaging during the summer months – placing the set right next to a window.</p><p>Why is that a problem, you ask? The answer is simple and an issue we’ve flagged many times before: light pollution. </p><p>Our TV and AV editor, Tom Parsons, has been<a href="https://www.whathifi.com/features/living-room-light-pollution-could-be-ruining-your-movie-nights-heres-how-to-fix-it"> a vocal enemy of the phenomenon</a> for quite some time. But for those who have missed our past warnings, it is a problem, as if you place your TV in an incredibly bright area, you will impede its picture quality, regardless of how good the set is.</p><p>If it doesn’t go bright enough or doesn't come with an antireflective layer, look forward to watching your own reflection. If you can still make out what’s happening, contrast will still be impacted. Truthfully, lots of ambient light will stop your TV from delivering its best, regardless of the picture settings you use.</p><p>So why, oh why, do so many of us put TVs directly next to windows? Yes, it sometimes makes sense with the room’s feng shui, but I’ve had people who’ve spent multiple thousands on a top-end OLED make the mistake. </p><p>Many then send me, less than diplomatic, messages asking why I've recommended a terrible TV. They then get even more irritated when I point out it's how they've positioning causing most of the problems they're flagging.</p><p>If you’re going to spend that much money on a decent TV, surely it’s then worth investing a little time in creating a space that will let it shine? </p><p>Blackout blinds are a godsend, or if that’s too much, honestly, even moving your TV a few feet away can make a difference.</p><p>So please, for my and the team’s sanity, heed this warning and make sure to give your TV a good home, one that will give it the space it needs to live up to its full potential. </p><p><strong>MORE:</strong></p><p><strong>Check out all of our </strong><a href="https://www.whathifi.com/tag/home-cinema-week"><strong>Home Cinema Week</strong></a><strong> coverage</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> we’ve reviewed</strong></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a><strong> for movie fans</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/why-do-so-many-people-make-this-rookie-mistake-with-their-tv</link>
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                            <![CDATA[ If you’re going to spend money on a new set, you really should position it correctly ]]>
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                                                                        <pubDate>Wed, 22 Jul 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A couple watching a Samsung 2023 smart TV]]></media:description>                                                            <media:text><![CDATA[A couple watching a Samsung 2023 smart TV]]></media:text>
                                <media:title type="plain"><![CDATA[A couple watching a Samsung 2023 smart TV]]></media:title>
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                                <p>They seem simple, but there are actually a lot of pitfalls that are all too easy to fall into when buying and setting up a TV.</p><p>But based on my personal and professional experience helping numerous friends and readers, most of us are getting better at the buying part. It's the second, "setting it up" part that many people are still outright terrible at.</p><p>Yes, based on my time as every person and their dog’s home cinema personal shopper, I’ve been inundated with every question you can think of when helping people find the right TV for their specific needs and budget.</p><p>Does it have <a href="https://www.whathifi.com/advice/how-to-set-your-tv-watching-sport">everything I need to watch the football</a>?</p><p>Do I need to get a soundbar too?</p><p>Will it work with my Sony Betamax LV-1901?</p><p>I’ve heard all of the above and more while giving curated advice on which TV to buy over the years.</p><p>But what always throws me is that after spending hours asking questions, researching the set to make sure, when they actually buy one, they nearly always go silent.</p><p>And that would be fine if I could put my feet up, pour myself a nice whisky and toast a job well done, safe in the knowledge they’ve set it up right and are making the most of their new purchase.</p><p>Except, based on my experience visiting friends and family I’ve helped, and some of the messages I’ve received from readers, most aren’t.</p><p>And recently, there’s one big mistake I’ve seen in living rooms, which is especially damaging during the summer months – placing the set right next to a window.</p><p>Why is that a problem, you ask? The answer is simple and an issue we’ve flagged many times before: light pollution. </p><p>Our TV and AV editor, Tom Parsons, has been<a href="https://www.whathifi.com/features/living-room-light-pollution-could-be-ruining-your-movie-nights-heres-how-to-fix-it"> a vocal enemy of the phenomenon</a> for quite some time. But for those who have missed our past warnings, it is a problem, as if you place your TV in an incredibly bright area, you will impede its picture quality, regardless of how good the set is.</p><p>If it doesn’t go bright enough or doesn't come with an antireflective layer, look forward to watching your own reflection. If you can still make out what’s happening, contrast will still be impacted. Truthfully, lots of ambient light will stop your TV from delivering its best, regardless of the picture settings you use.</p><p>So why, oh why, do so many of us put TVs directly next to windows? Yes, it sometimes makes sense with the room’s feng shui, but I’ve had people who’ve spent multiple thousands on a top-end OLED make the mistake. </p><p>Many then send me, less than diplomatic, messages asking why I've recommended a terrible TV. They then get even more irritated when I point out it's how they've positioning causing most of the problems they're flagging.</p><p>If you’re going to spend that much money on a decent TV, surely it’s then worth investing a little time in creating a space that will let it shine? </p><p>Blackout blinds are a godsend, or if that’s too much, honestly, even moving your TV a few feet away can make a difference.</p><p>So please, for my and the team’s sanity, heed this warning and make sure to give your TV a good home, one that will give it the space it needs to live up to its full potential. </p><p><strong>MORE:</strong></p><p><strong>Check out all of our </strong><a href="https://www.whathifi.com/tag/home-cinema-week"><strong>Home Cinema Week</strong></a><strong> coverage</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> we’ve reviewed</strong></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a><strong> for movie fans</strong></p>
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                                                            <title><![CDATA[ Buying a TV from a bricks-and-mortar shop is a great idea – just avoid these 5 mistakes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The high street has been struggling in recent years, and it's easy to see why.</p><p>The convenience of online shopping is compelling, as is the ability to read reviews (both ours and from other buyers) and to do your research in the next browser tab along. For bigger purchases like a TV, you can also see the dimensions and measure exactly where it'll go. Plus, you can compare prices across hundreds of retailers from the comfort of your sofa.</p><p>But there are still plenty of reasons to buy a TV from your local shop. You'll be supporting a local, possibly independent business. The staff can give you expert advice. And, of course, you can see the set for yourself in the flesh.</p><p>A TV is a big purchase. You wouldn't buy a car that you hadn't seen for yourself.</p><p>So please, go forth and buy your next TV from a shop. Just don't make these five classic mistakes when buying in-store.</p><h2 id="mistake-1-assuming-the-picture-will-look-the-same-at-home">Mistake 1 – assuming the picture will look the same at home</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="auTsDAqWV7L28iGRYSyYtd" name="Hisense116UXSAngleRight" alt="The Hisense 116UXS 116-inch RGB Mini LED TV, pictured on a stand at CES 2026" src="https://cdn.mos.cms.futurecdn.net/auTsDAqWV7L28iGRYSyYtd.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>You might be bowled over by the stunningly bright picture in the shop, but wait. In-store, TVs are put into a special demo mode to make them look as eye-catching as possible under the glare of the shop's bright lights.</p><p>This mode amps up the brightness and colour volume, but doesn't fare well with fast motion like sport or gaming. Which is why most in-shop TVs only show nature footage to showcase their bright colours.</p><p>To get a more realistic idea of how it will look in your lounge, you can ask the shop to put it into a different mode for you – try <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker mode</a> for cinematic fare. Sadly, you can't ask them to dim the lights.</p><p>And if they won't change the mode? Make sure you read our review of that particular model for a thorough analysis of how it performs.</p><h2 id="mistake-2-not-measuring-up">Mistake 2 – not measuring up</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oEpZMNbDXQAuQKz7yigpwi" name="00c11c6a-fefd-47bd-9579-52aacced16f7" alt="A TV which is slightly too big for the alcove in which it is placed, forcing it to sit at a slight angle." src="https://cdn.mos.cms.futurecdn.net/oEpZMNbDXQAuQKz7yigpwi.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This TV is just slightly too big for the alcove in which it's placed, forcing it to sit at an angle. Image credit: Mervyn Kaye </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>We get it – you're in the shop, the TV looks so alluring and you can picture it right at home in your lounge. So what if you haven't measured the space first? It'll fit. Of course it will.</p><p>Maybe. But then maybe not. And if it doesn't, you've got two choices: navigate the shop's returns policy, or live with a TV that's just too big for its space. Of those two, we would opt for the former. Having to look at a TV that doesn't fit every day would just remind us of our rash decision-making.</p><p>Instead, look up the dimensions and measure the space before you head to the shop. And make sure it's the correct size model too – there's a big difference between the 42-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> and the 48-inch one.</p><p>Trust me, as someone <a href="https://www.whathifi.com/tv-home-cinema/soundbars/i-used-the-sonos-arc-ultra-with-the-ace-headphones-here-are-four-things-i-like-and-two-things-i-dont">who once assumed the Sonos Arc Ultra would fit on my TV cabinet</a>, I know the importance of measuring first.</p><h2 id="mistake-3-trusting-it-will-sound-ok">Mistake 3 – trusting it will sound OK</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="e4YjJfCF7LWiUHCQhtz8XG" name="IMG_4172" alt="The Sony Bravia 9 II, photographed on a grey desk" src="https://cdn.mos.cms.futurecdn.net/e4YjJfCF7LWiUHCQhtz8XG.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Understandably, most TVs are on mute in the shop. It's the only way; otherwise, you'd be met by a cacophony of demo soundtracks as soon as you walked through the door.</p><p>Which poses a problem – how do you know what it sounds like? An obliging member of staff might turn the volume up for you, but given all the other sounds in the shop, that will only show how loud it can go.</p><p>We have the same issue at trade shows. While companies are keen to talk up their TVs' sound quality on a stand at a trade show, it's impossible to tell how they actually sound. The only real way to find out is to get it into a lounge or testing room, pull the curtains and settle in for some serious viewing. Which you can't really do in a shop.</p><p>The salesperson might tell you it sounds great, but don't assume that's true. Again, check our review, and leave yourself some budget for one of the <a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars">best soundbars</a> to accompany your new TV. Because even a relatively affordable soundbar will outdo most TVs' sonic abilities.</p><h2 id="mistake-4-taking-it-home-yourself">Mistake 4 – taking it home yourself</h2><p>For most people, buying a new TV is a once-in-a-decade experience, if that. So we don't blame you for wanting to get your new purchase home as soon as possible. But we would urge a note of caution – are you sure you've got room in the boot of your car? Unless you're driving a transit van, you're going to struggle to get a 65-inch TV in there.</p><p>Even if you are driving a transit van, do you have the means to secure your new TV and stop it sliding around every time you turn a corner? And as for speed bumps...</p><p>It's far better to get the shop to deliver it instead. Yes, it might take a few days, so you'll be stuck with your old TV a little longer (or with nothing, if your old set is kaput). But once you leave the shop with it, a new TV is your responsibility. Any screen cracks from it being bounced around in the back of your Kia Rio are on you.</p><h2 id="mistake-5-making-an-on-the-spot-decision">Mistake 5 – making an on-the-spot decision</h2><p>This is probably the biggest error of all. Yes, the salesperson might have a compelling pitch, and yes, they might offer you a small discount if you agree to buy there and then. But without reading up on the product to see what it offers and how it compares to what else is available, you could end up buying the wrong TV for you. That's an expensive mistake.</p><p>Instead, do your research beforehand, read our reviews, measure up and compare prices. Then, when you do go to the shop to see it for yourself, you'll be armed with plenty of knowledge so you're not swayed by the sales patter. This gives you a much better chance of buying the TV that's genuinely right for you. </p><p>A new TV is a big decision, and the right one should serve you well for many years to come. Happy viewing!</p><p><strong>MORE:</strong></p><p><strong>The </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> around</strong></p><p><strong></strong><a href="https://www.whathifi.com/advice/which-tvs-have-the-best-sound-as-well-as-great-pictures"><strong>Which TVs have the best sound</strong></a><strong> (as well as great pictures)?</strong></p><p><strong></strong><a href="https://www.whathifi.com/advice/tv-buying-guide-how-to-choose-right-tv-you"><strong>How to choose the right TV</strong></a><strong>: a complete guide</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/buying-a-tv-from-a-bricks-and-mortar-shop-is-a-great-idea-just-avoid-these-5-mistakes</link>
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                            <![CDATA[ Nothing compares to seeing it in the flesh ]]>
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                                                                        <pubDate>Mon, 20 Jul 2026 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Svetlik ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6UuzZRTGrHJGAqtsQagsSi.jpeg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A man seen from behind sitting down in a shop, leaning back on his hands, taking in the rows of TVs in front of him.]]></media:description>                                                            <media:text><![CDATA[A man seen from behind sitting down in a shop, leaning back on his hands, taking in the rows of TVs in front of him.]]></media:text>
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                                <p>The high street has been struggling in recent years, and it's easy to see why.</p><p>The convenience of online shopping is compelling, as is the ability to read reviews (both ours and from other buyers) and to do your research in the next browser tab along. For bigger purchases like a TV, you can also see the dimensions and measure exactly where it'll go. Plus, you can compare prices across hundreds of retailers from the comfort of your sofa.</p><p>But there are still plenty of reasons to buy a TV from your local shop. You'll be supporting a local, possibly independent business. The staff can give you expert advice. And, of course, you can see the set for yourself in the flesh.</p><p>A TV is a big purchase. You wouldn't buy a car that you hadn't seen for yourself.</p><p>So please, go forth and buy your next TV from a shop. Just don't make these five classic mistakes when buying in-store.</p><h2 id="mistake-1-assuming-the-picture-will-look-the-same-at-home">Mistake 1 – assuming the picture will look the same at home</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="auTsDAqWV7L28iGRYSyYtd" name="Hisense116UXSAngleRight" alt="The Hisense 116UXS 116-inch RGB Mini LED TV, pictured on a stand at CES 2026" src="https://cdn.mos.cms.futurecdn.net/auTsDAqWV7L28iGRYSyYtd.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>You might be bowled over by the stunningly bright picture in the shop, but wait. In-store, TVs are put into a special demo mode to make them look as eye-catching as possible under the glare of the shop's bright lights.</p><p>This mode amps up the brightness and colour volume, but doesn't fare well with fast motion like sport or gaming. Which is why most in-shop TVs only show nature footage to showcase their bright colours.</p><p>To get a more realistic idea of how it will look in your lounge, you can ask the shop to put it into a different mode for you – try <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker mode</a> for cinematic fare. Sadly, you can't ask them to dim the lights.</p><p>And if they won't change the mode? Make sure you read our review of that particular model for a thorough analysis of how it performs.</p><h2 id="mistake-2-not-measuring-up">Mistake 2 – not measuring up</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oEpZMNbDXQAuQKz7yigpwi" name="00c11c6a-fefd-47bd-9579-52aacced16f7" alt="A TV which is slightly too big for the alcove in which it is placed, forcing it to sit at a slight angle." src="https://cdn.mos.cms.futurecdn.net/oEpZMNbDXQAuQKz7yigpwi.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This TV is just slightly too big for the alcove in which it's placed, forcing it to sit at an angle. Image credit: Mervyn Kaye </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>We get it – you're in the shop, the TV looks so alluring and you can picture it right at home in your lounge. So what if you haven't measured the space first? It'll fit. Of course it will.</p><p>Maybe. But then maybe not. And if it doesn't, you've got two choices: navigate the shop's returns policy, or live with a TV that's just too big for its space. Of those two, we would opt for the former. Having to look at a TV that doesn't fit every day would just remind us of our rash decision-making.</p><p>Instead, look up the dimensions and measure the space before you head to the shop. And make sure it's the correct size model too – there's a big difference between the 42-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> and the 48-inch one.</p><p>Trust me, as someone <a href="https://www.whathifi.com/tv-home-cinema/soundbars/i-used-the-sonos-arc-ultra-with-the-ace-headphones-here-are-four-things-i-like-and-two-things-i-dont">who once assumed the Sonos Arc Ultra would fit on my TV cabinet</a>, I know the importance of measuring first.</p><h2 id="mistake-3-trusting-it-will-sound-ok">Mistake 3 – trusting it will sound OK</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="e4YjJfCF7LWiUHCQhtz8XG" name="IMG_4172" alt="The Sony Bravia 9 II, photographed on a grey desk" src="https://cdn.mos.cms.futurecdn.net/e4YjJfCF7LWiUHCQhtz8XG.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Understandably, most TVs are on mute in the shop. It's the only way; otherwise, you'd be met by a cacophony of demo soundtracks as soon as you walked through the door.</p><p>Which poses a problem – how do you know what it sounds like? An obliging member of staff might turn the volume up for you, but given all the other sounds in the shop, that will only show how loud it can go.</p><p>We have the same issue at trade shows. While companies are keen to talk up their TVs' sound quality on a stand at a trade show, it's impossible to tell how they actually sound. The only real way to find out is to get it into a lounge or testing room, pull the curtains and settle in for some serious viewing. Which you can't really do in a shop.</p><p>The salesperson might tell you it sounds great, but don't assume that's true. Again, check our review, and leave yourself some budget for one of the <a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars">best soundbars</a> to accompany your new TV. Because even a relatively affordable soundbar will outdo most TVs' sonic abilities.</p><h2 id="mistake-4-taking-it-home-yourself">Mistake 4 – taking it home yourself</h2><p>For most people, buying a new TV is a once-in-a-decade experience, if that. So we don't blame you for wanting to get your new purchase home as soon as possible. But we would urge a note of caution – are you sure you've got room in the boot of your car? Unless you're driving a transit van, you're going to struggle to get a 65-inch TV in there.</p><p>Even if you are driving a transit van, do you have the means to secure your new TV and stop it sliding around every time you turn a corner? And as for speed bumps...</p><p>It's far better to get the shop to deliver it instead. Yes, it might take a few days, so you'll be stuck with your old TV a little longer (or with nothing, if your old set is kaput). But once you leave the shop with it, a new TV is your responsibility. Any screen cracks from it being bounced around in the back of your Kia Rio are on you.</p><h2 id="mistake-5-making-an-on-the-spot-decision">Mistake 5 – making an on-the-spot decision</h2><p>This is probably the biggest error of all. Yes, the salesperson might have a compelling pitch, and yes, they might offer you a small discount if you agree to buy there and then. But without reading up on the product to see what it offers and how it compares to what else is available, you could end up buying the wrong TV for you. That's an expensive mistake.</p><p>Instead, do your research beforehand, read our reviews, measure up and compare prices. Then, when you do go to the shop to see it for yourself, you'll be armed with plenty of knowledge so you're not swayed by the sales patter. This gives you a much better chance of buying the TV that's genuinely right for you. </p><p>A new TV is a big decision, and the right one should serve you well for many years to come. Happy viewing!</p><p><strong>MORE:</strong></p><p><strong>The </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> around</strong></p><p><strong></strong><a href="https://www.whathifi.com/advice/which-tvs-have-the-best-sound-as-well-as-great-pictures"><strong>Which TVs have the best sound</strong></a><strong> (as well as great pictures)?</strong></p><p><strong></strong><a href="https://www.whathifi.com/advice/tv-buying-guide-how-to-choose-right-tv-you"><strong>How to choose the right TV</strong></a><strong>: a complete guide</strong></p>
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                                                            <title><![CDATA[ Loewe's latest high-end OLED TVs feature "individually calibrated" modules ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Premium TV brand Loewe has released its latest range of Antares 4K OLED TVs, boasting that the new premium sets combine "timeless design with genuine engineering innovation."</p><p>Loewe's Antares TV features OLED modules that the brand claims are individually calibrated before leaving the Loewe factory in Germany to deliver a "viewing experience that remains faithful to the filmmaker's intent."</p><p>The calibration comes instead of a next-gen panel, such as the Primary RGB Tandem OLED tech seen in the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">LG G6 </a>or the QD-OLED in <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">Samsung's S99H </a>TV. These are rival next-gen OLED panel technologies that aim to boost picture quality in key metrics including peak brightness and colour accuracy.</p><p>Gamers will be pleased to hear that there is HDMI 2.1 connectivity with up to 144Hz VRR and ALLM. We're waiting for confirmation of exactly how many, however.</p><p>The TV features Loewe's os9 platform, which gives users access to most mainstream streaming services, including Disney+, Amazon Prime Video and Apple TV. There's also voice control included with the set, so in theory, you can navigate to what you are looking for without flicking through the menus.</p><p>There's an optional Antares 80W soundbar you can add to the system as well, which delivers "greater depth and immersion". That will cost you an extra £300, though. You can also use the TV's built-in speakers or hook up a separate sound system.</p><p>You can customise the TV with the optional aluminium onlays, which come in Silver or Black. Plus, you can choose to mount the TV on the wall, a rotating floor stand or even a motorised rotation system that is controlled with a remote. That gives you a fair bit of flexibility, although you will have to factor in the extra costs.</p><p>There is a range of sizes from 42 to 65 inches. The cheapest option comes in at £2500 ($3370 / AU$4815) for the 42-inch model, and the largest size will cost a hefty £4000 (around $5390 / AU$7705). </p><p>That's certainly the high end of the OLED market, and even the flagship <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">65-inch LG C6</a> TV comes in at a more palatable £3000 / $3399 / AU$4999. Still, it might be a more appealing option for the premium buyer looking for ways to customise the screen to their space.</p><p>The Antares star is the brightest in the Scorpius constellation, so we are curious to see whether the TV will live up to its namesake and deliver a dazzling picture performance.</p><p><strong>MORE: </strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/loewes-new-premium-lcd-tvs-save-on-space-but-cost-as-much-as-an-oled"><strong>Loewe's new premium LCD TVs save on space – but cost as much as an OLED</strong></a></p><p><strong>Check out the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>And here is our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/loewes-latest-high-end-oled-tvs-feature-individually-calibrated-modules</link>
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                            <![CDATA[ Will the Antares live up to its namesake? ]]>
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                                                                        <pubDate>Thu, 16 Jul 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ robyn.quick@futurenet.com (Robyn Quick) ]]></author>                    <dc:creator><![CDATA[ Robyn Quick ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/7XwqhnrrX4k4inmqwwNggX.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Loewe Antares TV in a white living room]]></media:description>                                                            <media:text><![CDATA[Loewe Antares TV in a white living room]]></media:text>
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                                <p>Premium TV brand Loewe has released its latest range of Antares 4K OLED TVs, boasting that the new premium sets combine "timeless design with genuine engineering innovation."</p><p>Loewe's Antares TV features OLED modules that the brand claims are individually calibrated before leaving the Loewe factory in Germany to deliver a "viewing experience that remains faithful to the filmmaker's intent."</p><p>The calibration comes instead of a next-gen panel, such as the Primary RGB Tandem OLED tech seen in the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">LG G6 </a>or the QD-OLED in <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">Samsung's S99H </a>TV. These are rival next-gen OLED panel technologies that aim to boost picture quality in key metrics including peak brightness and colour accuracy.</p><p>Gamers will be pleased to hear that there is HDMI 2.1 connectivity with up to 144Hz VRR and ALLM. We're waiting for confirmation of exactly how many, however.</p><p>The TV features Loewe's os9 platform, which gives users access to most mainstream streaming services, including Disney+, Amazon Prime Video and Apple TV. There's also voice control included with the set, so in theory, you can navigate to what you are looking for without flicking through the menus.</p><p>There's an optional Antares 80W soundbar you can add to the system as well, which delivers "greater depth and immersion". That will cost you an extra £300, though. You can also use the TV's built-in speakers or hook up a separate sound system.</p><p>You can customise the TV with the optional aluminium onlays, which come in Silver or Black. Plus, you can choose to mount the TV on the wall, a rotating floor stand or even a motorised rotation system that is controlled with a remote. That gives you a fair bit of flexibility, although you will have to factor in the extra costs.</p><p>There is a range of sizes from 42 to 65 inches. The cheapest option comes in at £2500 ($3370 / AU$4815) for the 42-inch model, and the largest size will cost a hefty £4000 (around $5390 / AU$7705). </p><p>That's certainly the high end of the OLED market, and even the flagship <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">65-inch LG C6</a> TV comes in at a more palatable £3000 / $3399 / AU$4999. Still, it might be a more appealing option for the premium buyer looking for ways to customise the screen to their space.</p><p>The Antares star is the brightest in the Scorpius constellation, so we are curious to see whether the TV will live up to its namesake and deliver a dazzling picture performance.</p><p><strong>MORE: </strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/loewes-new-premium-lcd-tvs-save-on-space-but-cost-as-much-as-an-oled"><strong>Loewe's new premium LCD TVs save on space – but cost as much as an OLED</strong></a></p><p><strong>Check out the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>And here is our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6</strong></a></p>
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                                                            <title><![CDATA[ Sony Bravia 7 II (K55XR75M2) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Sony’s enthusiasm for OLED seems to have cooled off in 2026, and the Bravia 7 II is clear proof of that.</p><p>While this isn’t the first time Sony has flirted with sidelining OLED for its own take on the latest backlit panel technology, its new <a href="https://www.whathifi.com/tv-home-cinema/televisions/sonys-new-true-rgb-tv-looks-amazing-in-action-but-is-it-an-oled-killer">True RGB</a> range is certainly the biggest push it's made to date.</p><p>Serving as the step-down model in a duo of new <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> TVs, the Bravia 7 II hopes to tempt prospective OLED buyers away with the promise of higher brightness and purer colours, all while directly addressing the traditional shortcomings of backlit TVs</p><p>It’s a bold strategy, and after the move didn’t quite pay off when we compared the <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> Mini LED to the <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> OLED back in 2024, we’re somewhat surprised to see Sony attempt it again.</p><p>So, with the power of hindsight guiding it, has Sony developed a backlit TV that can tempt home cinema fans away from the enticing mid-range OLEDs on offer, or has it stumbled at the same hurdle again?</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fLtiQDsZ4viMvHqbxwWaZ3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 06" alt="Sony Bravia 7 II RGB Mini LED TV with remote control held. in hand in front of screen" src="https://cdn.mos.cms.futurecdn.net/fLtiQDsZ4viMvHqbxwWaZ3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>We have the 55-inch Sony Bravia 7 II in our test tooms, which typically retails for £1999 / $2100 / AU$2999, though some discounts are already appearing.</p><p>Sony also sells the Bravia 7 II in a wide array of sizes, ranging from 50- to 98-inches; you can find pricing for the full range below:</p><div ><table><tbody><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>50-inch</p></td><td  ><p>£1899 / $1600 / AU$2699</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>55-inch</p></td><td  ><p>£1999 / $2100 / AU$2999</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>65-inch</p></td><td  ><p>£2299 / $2600 / AU$3999</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>75-inch</p></td><td  ><p>£2999 / $3100 / AU$5499</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>85-inch</p></td><td  ><p>£3999 / $4000 / AU$7499</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>100-inch</p></td><td  ><p>£6999 / $9000 / AU$12,999</p></td></tr></tbody></table></div><p>It’s worth noting that the 55-inch Bravia 7 II’s launch price isn’t far off the 55-inch Bravia 7’s £1899 / $1900 / AU$2935 launch price; that feels like a pretty fair price increase considering the panel technology upgrade.</p><p>However, the Bravia 7 II is, unfortunately, priced higher than the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> at 55 inches. Originally £1700 / $2000 / AU$2995, the C6 can now be found widely for £1499 / $1700 (it seems to be sticking to its launch pricing in Australia). As our current frontrunner for the best TV that we’ve tested this year, this OLED could prove to be a rather pesky thorn in Sony’s side.</p><p>Moreover, Sony’s Award-winning <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-qd-oled-tv-7-things-i-like-and-5-that-i-dont">Bravia 8 II QD-OLED TV</a> is now widely available for £1799 / $2600 at 55 inches, down from its launch price of £2499 / $3500. Australian availability, however, seems spotty, and pricing looks to have remained at AU$3299.</p><p>It may not seem entirely fair to compare this TV to a 2025 model, but Sony’s release strategy means that the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> will remain in the lineup for the foreseeable future. The price of the 7 II will drop throughout its lifespan, but this launch pricing does reveal Sony’s approach to positioning this TV.</p><p>With a launch price higher than that of the LG C6, Sony clearly thinks that RGB Mini LED is a comparable or better technology than OLED. In fairness, LG priced the C6 quite competitively, and aggressive discounts since launch means that it’s unlikely that the Bravia 7 II will ever undercut it. </p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GoebijLY84qp4b2p2x3sP3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 07" alt="Sony Bravia 7 II RGB Mini LED TV close up on transparent pedestal stand" src="https://cdn.mos.cms.futurecdn.net/GoebijLY84qp4b2p2x3sP3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>The Bravia 7 II sports an interesting and, if we’re being honest, slightly odd blend of aesthetic choices.</p><p>We’ll start with the positives, and the “clear” star here is the new transparent centre stand. Sony has traditionally opted for feet at either end of its TVs, so it already scores points for the convenient central pedestal design as it can be placed on narrower TV units with ease.</p><div  class="fancy-box"><div class="fancy_box-title">Sony Bravia 7 II tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d44Wb3k77pT9eQ6wmYGop3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 04" caption="" alt="Sony Bravia 7 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/d44Wb3k77pT9eQ6wmYGop3.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size</strong> 55 inches (also available in 50, 65, 75, 85 and 98 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> QLED</p><p class="fancy-box__body-text"><strong>Backlight</strong> RGB Mini LED</p><p class="fancy-box__body-text"><strong>Resolution </strong>4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, Dolby Vision</p><p class="fancy-box__body-text"><strong>Operating system</strong> Google TV</p><p class="fancy-box__body-text"><strong>HDMI input</strong>s x 4 (2 x 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features</strong> 4K/120Hz, VRR, ALLM, Dolby Vision game mode</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Optical output?</strong> Yes</p><p class="fancy-box__body-text"><strong>Dimensions (hwd, without stand) </strong>70 x 123 x 5.4</p></div></div><p>However, it’s the transparent part that we’re really excited about. Sony has employed some clever cable management and a one-way plastic panel that refracts light to make it look like no cables are hanging below the TV, and almost as if there’s no stand at all.</p><p>It’s hard to describe without seeing it (we’ve tried our best to do it justice with our photography), but the word “magic” was being thrown around the TV testing room upon placing the Bravia 7 II on one of our test benches. It really does give the impression that the TV is floating in place, and the slender bezels around the display help to sell the sleek illusion.</p><p>Slightly less awe-inspiring is the rest of the TV’s chassis. It’s when we look at this TV side-on that we’re reminded it’s not an OLED. At 5.4cm in depth, the Bravia 7 II is a fairly chunky set, although Sony has been clever enough to make that thickness mostly uniform throughout with a pleasing taper at each end of the set, ensuring that the TV wears this extra heft fairly well. </p><p>Sony has used this opportunity to refresh the included remote, and the new handset ticks practically all of our boxes. It features sharper corners and brings back the backlit buttons and USB-C charging port that were both curiously rescinded on the Bravia 8 II’s remote despite being available on previous generation Sony TVs.</p><p>Sony also scores bonus points by using its eco-conscious SORPLAS material here, which is also featured in the main chassis of the television.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5ZcZfxDkQxUMoyZEKesho3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 02" alt="Sony Bravia 7 II RGB Mini LED TV, on screen is aerial shot of race track" src="https://cdn.mos.cms.futurecdn.net/5ZcZfxDkQxUMoyZEKesho3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>We’ve already established that this TV is using the latest panel technology on the market, and it’s only the second RGB Mini LED TV to enter our AV testing room, after the Hisense UR9.</p><p>For those not in the know, RGB Mini LED drops the white backlight and Quantum Dot colour filter layer in favour of individual red, green and blue Mini LEDs in pursuit of better brightness, colour accuracy and blooming control.</p><p>This isn’t the first time that Sony has made a huge bet on Mini LED. 2024’s Bravia 9 featured a hugely customised <a href="https://www.whathifi.com/advice/mini-led-tv-everything-you-need-to-know-about-the-oled-rival">Mini LED</a> system, which was powered by Sony’s XR Master Backlight Drive in conjunction with the XR Processor. </p><p>Sony’s new RGB Backlight Master Drive Pro is the next evolution of this technology, and it reportedly supports “unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle” on Sony’s new True RGB TVs. </p><p>The company’s Triluminous colour system also evolves into RGB Triluminous Max, which the company says can deliver a colour range in line with the Bravia 8 II, while offering the brightness increase of RGB Mini LED thanks to its Luminance Booster feature.</p><p>In true Sony fashion, the Japanese AV giant hasn’t given away any official figures regarding brightness levels or dimming zones, but we count 340 dimming zones in our 55-inch Bravia 7 II review sample.</p><p>Interestingly, that’s considerably fewer zones than other backlit TVs we’ve tested recently — including the <a href="https://www.whathifi.com/tv-home-cinema/televisions/best-tvs-2025">Award-winning 65-inch TCL C7K</a>, which sports 1008 dimming zones.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cxYqiZ2qDLBAqrpmGvqG34" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 09" alt="Sony Bravia 7 II RGB Mini LED TV" src="/cxYqiZ2qDLBAqrpmGvqG34.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix)</span></figcaption></figure><p>As with previous Sony TVs, the Bravia 7 II supports HDR10, <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a> and <a href="https://www.whathifi.com/advice/dolby-vision-hdr-everything-you-need-to-know">Dolby Vision</a>, but not HDR10+. </p><p>Moving on to the sound system, Sony has outfitted the 55-inch Bravia 7 II with a 40W sound system, comprising two full-range drivers and two tweeters. The TV prompts you to perform an automated room calibration during set-up, which allows the TV to adjust the sound output to best suit your viewing environment.</p><p>This TV supports a range of Dolby and DTS audio formats, including up to <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a> and <a href="https://www.whathifi.com/advice/dtsx-what-it-how-can-you-get-it">DTS:X</a>. For those looking to bypass the built-in speaker system (we’ll explain why you may wish to do that shortly), the <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">HDMI eARC</a> socket allows for external audio devices to be connected.</p><p>On the subject of HDMI, the Bravia 7 II only sports two full-bandwidth HDMI 2.1 sockets, alongside two HDMI 2.0 ports. They all support <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a>, but only HDMI 3 and 4 support <a href="https://www.whathifi.com/advice/4k-120hz-gaming-what-is-it-do-you-need-it-how-do-you-get-it">4K/120Hz</a> gameplay and <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a>.</p><p>This has been the case for many previous Sony TVs, but in a year in which more TV manufacturers than ever are offering three or more full-bandwidth ports (Hisense and Philips join Samsung and LG this year), the Bravia 7 II is lagging behind its contemporary competition even more than its predecessors did.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DanV-1aFJSG/" target="_blank">Sony Bravia 7 II</a></p><p>A photo posted by  on </p></blockquote></div><p>Moving on to streaming, the Sony Bravia 7 II doesn’t throw any curveballs here either. Google TV remains the operating system of choice, and we don’t find any obvious missing apps or software stumbles of note.</p><p>Generally speaking, Sony’s software feels a bit more robust this year, with less lag and a pleasing new My Cinema interface. This takes the pressure out of changing your TV’s picture and sound settings by presenting three easy-to-interpret modes within a charming visual interface. These modes are: Director’s Cut, Daytime and Dialogue. </p><p>The second and third options boost brightness and visibility for watching in ambient light and enhance vocal clarity, respectively, but the aptly titled Director’s Cut is our favourite of the trio. It essentially works in a very similar way to Filmmaker Mode on other TVs – Sony famously refuses to put <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a> on its models, instead offering its own Professional picture mode – by applying picture settings that best provide an “as the director” intended picture performance. </p><h3 class="article-body__section" id="section-picture"><span>Picture</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Put3o7je68SK7yu9y7kM83" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 01" alt="Sony Bravia 7 II RGB Mini LED TV, on screen is F1 cockpit view" src="https://cdn.mos.cms.futurecdn.net/Put3o7je68SK7yu9y7kM83.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>Sony has to justify this backlit TV's expense for it to stand above its self-emissive OLED competitors, and, for the most part, the Bravia 7 II does a pretty good job. This is easily one of the best backlit TVs we’ve ever tested, but it’s not completely picture perfect.</p><p>We put the TV through its paces using our thorough product testing procedures; we’ve hooked up our reference <a href="https://www.whathifi.com/best-buys/home-cinema/best-blu-ray-and-4k-blu-ray-players">4K Blu-ray player</a> to the TV and raided our library of 4K discs, and we have two comparison TVs on hand to judge the Bravia 7 II against. The first is a lower-priced mid-range OLED, and the second is Sony’s very own Bravia 9 II – the step-up model in Sony’s new True RGB range.</p><p>We’ll start with the positives as there are many of note. As a whole, the Bravia 7 II delivers much of what we like from Sony’s other recent televisions, in part thanks to Sony’s excellent picture tuning.</p><p>There is a suitable sense of balance and subtlety to the image, ensuring colours are presented with punch and saturation without verging into overblown territory. Foliage in <em>Civil War </em>appears pleasantly verdant without inching into highlighter-green, and a golden sunset appears appropriately rich and warm.</p><p>Sticking with <em>Civil War</em>, we find motion handling to be particularly impressive. Sony has long excelled in this area, and the Bravia 7 II continues that tradition. Camera pans are smooth and composed without drifting into the soap-opera effect, while fast-moving objects such as the jets flying over the Charlottesville military camp remain clean and well defined. The Bravia 7 II can't quite match the near-instantaneous response of OLED, but we rarely find ourselves distracted by blur or judder during films.</p><p>Most impressive, though, is the solidity and depth on display here. Sony is renowned for capturing three-dimensional depth via the Bravia XR Processor’s ability to analyse the focal point of the image, and generate depth information around it. This system is utilised excellently on the Bravia 7 II, as evidenced when we watch the Matera sequence in <em>No Time To Die.</em></p><p>As Bond crosses a bridge towards a cemetery, there is a tangible sense of solidity that we rarely see in non-OLED TVs, and the backdrop of the Italian vista seems to stretch far into the horizon. These combine to greatly aid immersion, resulting in an image that draws us in with ease.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uHNDJAohMpqYPoLPhFEkp3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 03" alt="Sony Bravia 7 II RGB Mini LED TV on white shelving unit, on screen is F1 drive" src="https://cdn.mos.cms.futurecdn.net/uHNDJAohMpqYPoLPhFEkp3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>The general sense of nuance and sophistication extends to how the Bravia 7 II manages its backlight. When this TV is in its element, it becomes possible to forget that this is a backlit TV, as the RGB Mini LED system doesn’t distract or detract from the experience.</p><p>This extends to general blooming control, which is extremely impressive by prevailing standards. In a shot from <em>Oppenheimer</em> in which the nuclear bomb testing site is lit up at night by a series of spotlights, we find that the halos of light that we’ve seen time and time again on other backlit TVs have been strictly confined. There is still a very faint amount of blooming, but this is leagues ahead of other LCD TVs that we’ve recently tested.</p><p>However, it’s unfortunate that the Bravia 7 II does fall behind the OLED competition when it comes to contrast. Those spotlights don’t punch through with much vigour, resulting in highlights looking rather flat and dull.</p><p>This is also evident in the introduction of <em>Alien: Romulus, </em>as the TV is evidently dulling the pinpoint stars to maintain the integrity of the black backdrop of space.</p><p>Comparing this with a cheaper OLED, we find a night-and-day difference, as the inky black depths of space contrast wonderfully with focused pockets of brightness.</p><p>Furthermore, the introduction of <em>Blade Runner 2049</em> reveals a strange colour volume issue with darker content. The black background — which, we should note, is still a very dark shade of grey on this TV — and text seem to battle, with the normally vibrant red “replicants” word showing as more of a greyish-pink. </p><p>As the text continues line-by-line, the TV seems to really struggle with colour consistency, as the white text fades into shades of peach and grey, worsening with each line of text that appears.</p><p>We suspect that this challenging scene is tripping up the RGB Mini LED backlight and, more importantly, the algorithm that deduces where to place highlights and colours, resulting in a form of colour bleeding that influences the surrounding text.</p><p>It's worth noting that the Bravia 9 II exhibits very similar behaviour, too, suggesting that this is currently a characteristic of Sony's implementation of RGB Mini LED rather than an isolated issue with the Bravia 7 II. We also find that the Bravia 9 II delivers punchier highlights, which tracks with its higher overall brightness capabilities — but you can find out more about that TV in our separate review.</p><p>Viewing angles could also be better. While our OLED reference retains colour purity and detail when we look at it from wider angles, the Sony washes out when we move past a point that’s not all that far from the “sweet spot”.</p><p>This is, ultimately, where we have to acknowledge that while the Bravia 7 II is a very good backlit TV, it’s still subject to some of the inherent drawbacks of LCD technology.</p><p>You can pick up a very capable OLED for similar or, in many cases, less money than the Bravia 7 II, which affords you better sharpness, perfect contrast and zero blooming. </p><h3 class="article-body__section" id="section-sound"><span>Sound</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xKVuM3nCym2jd3zqzZu3G3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 08" alt="Sony Bravia 7 II RGB Mini LED TV" src="/xKVuM3nCym2jd3zqzZu3G3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Sony’s entire Bravia TV lineup, from the flagship Bravia 8 II to the three-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-3-65-inch-k65s35bp">Bravia 3</a>, have all fared well when it comes to sound. Despite this, Sony seems to have taken a different approach with the Bravia 7 II, and it's a step backwards rather than a step forwards.</p><p>Dipping back into <em>Civil War</em>, we find that while there is a good sense of clarity and detail, the sound system seems to struggle dynamically. It all sounds quite forward and a touch shouty, with voices also missing a touch of tonal variety and subtlety.</p><p><em>Blade Runner 2049</em>’s famously difficult chapter two sequence, meanwhile, is often handled in a very specific way by Sony TVs; they tend not to dig too deep into the bass (while still dealing a decent-enough dose of low-end punch) as to avoid any sort of obvious distortion.</p><p>It’s a tradeoff that we think has worked particularly well, but it seems as though Sony has tried something new with the Bravia 7 II. Bass feels more present here, but it also comes across as quite hollow and lacking in rhythmic timing or tonal variety. The tense build-up of chapter two instead feels a bit flat as a result.</p><p>Swapping in Sony’s Award-winning Bravia 8 II, which employs an actuator-based sound system, we find that everything sounds more natural and directional, with bass sounding more controlled.</p><p>We’ll apply our usual advice here and recommend pairing the Sony Bravia 7 II with a soundbar or surround sound system if you are planning on picking one up.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d44Wb3k77pT9eQ6wmYGop3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 04" alt="Sony Bravia 7 II RGB Mini LED TV on white shelving unit, on screen is F1 car" src="https://cdn.mos.cms.futurecdn.net/d44Wb3k77pT9eQ6wmYGop3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>Sony’s step-down RGB Mini LED TV is a compelling backlit TV in many ways. The company’s excellent picture processing is clearly on display, and the new panel technology really does help to rectify some of the shortcomings that come with “traditional” Mini LED.</p><p>However, you’ll notice that we’re singling out the fact that this is, at the end of the day, a backlit TV. While Sony has worked hard to try to make us forget that by minimising blooming and making black depths more convincing, there are certain OLED-specific qualities that the Bravia 7 II can’t quite match.</p><p>While we wouldn’t consider this to be an issue if Sony had positioned this TV as a cheaper alternative to OLED, the fact of the matter is that you can get a better-equipped OLED TV for less money. </p><p>If you’re totally against OLED, then the Bravia 7 II is probably one of the best backlit TVs we’ve tested, but for most people, the performance doesn’t quite feel representative of the price tag.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture </strong>4</li><li><strong>Sound</strong> 3</li><li><strong>Features </strong>4</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-c8k-qm8k-65c8k"><strong>TCL C8K</strong></a><strong> review</strong></p><p><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2</link>
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                            <![CDATA[ Sony’s step-down RGB Mini LED TV challenges a key OLED head-on, but can it take the crown? ]]>
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                                                                        <pubDate>Fri, 10 Jul 2026 14:03:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Tom Parsons ]]></dc:contributor>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, F1 Drive To Survive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony Bravia 7 II RGB Mini LED TV]]></media:description>                                                            <media:text><![CDATA[Sony Bravia 7 II RGB Mini LED TV]]></media:text>
                                <media:title type="plain"><![CDATA[Sony Bravia 7 II RGB Mini LED TV]]></media:title>
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                                <p>Sony’s enthusiasm for OLED seems to have cooled off in 2026, and the Bravia 7 II is clear proof of that.</p><p>While this isn’t the first time Sony has flirted with sidelining OLED for its own take on the latest backlit panel technology, its new <a href="https://www.whathifi.com/tv-home-cinema/televisions/sonys-new-true-rgb-tv-looks-amazing-in-action-but-is-it-an-oled-killer">True RGB</a> range is certainly the biggest push it's made to date.</p><p>Serving as the step-down model in a duo of new <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> TVs, the Bravia 7 II hopes to tempt prospective OLED buyers away with the promise of higher brightness and purer colours, all while directly addressing the traditional shortcomings of backlit TVs</p><p>It’s a bold strategy, and after the move didn’t quite pay off when we compared the <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> Mini LED to the <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> OLED back in 2024, we’re somewhat surprised to see Sony attempt it again.</p><p>So, with the power of hindsight guiding it, has Sony developed a backlit TV that can tempt home cinema fans away from the enticing mid-range OLEDs on offer, or has it stumbled at the same hurdle again?</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fLtiQDsZ4viMvHqbxwWaZ3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 06" alt="Sony Bravia 7 II RGB Mini LED TV with remote control held. in hand in front of screen" src="https://cdn.mos.cms.futurecdn.net/fLtiQDsZ4viMvHqbxwWaZ3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>We have the 55-inch Sony Bravia 7 II in our test tooms, which typically retails for £1999 / $2100 / AU$2999, though some discounts are already appearing.</p><p>Sony also sells the Bravia 7 II in a wide array of sizes, ranging from 50- to 98-inches; you can find pricing for the full range below:</p><div ><table><tbody><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>50-inch</p></td><td  ><p>£1899 / $1600 / AU$2699</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>55-inch</p></td><td  ><p>£1999 / $2100 / AU$2999</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>65-inch</p></td><td  ><p>£2299 / $2600 / AU$3999</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>75-inch</p></td><td  ><p>£2999 / $3100 / AU$5499</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>85-inch</p></td><td  ><p>£3999 / $4000 / AU$7499</p></td></tr><tr><td class="firstcol " ><p>Sony Bravia 7 II</p></td><td  ><p>100-inch</p></td><td  ><p>£6999 / $9000 / AU$12,999</p></td></tr></tbody></table></div><p>It’s worth noting that the 55-inch Bravia 7 II’s launch price isn’t far off the 55-inch Bravia 7’s £1899 / $1900 / AU$2935 launch price; that feels like a pretty fair price increase considering the panel technology upgrade.</p><p>However, the Bravia 7 II is, unfortunately, priced higher than the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a> at 55 inches. Originally £1700 / $2000 / AU$2995, the C6 can now be found widely for £1499 / $1700 (it seems to be sticking to its launch pricing in Australia). As our current frontrunner for the best TV that we’ve tested this year, this OLED could prove to be a rather pesky thorn in Sony’s side.</p><p>Moreover, Sony’s Award-winning <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-qd-oled-tv-7-things-i-like-and-5-that-i-dont">Bravia 8 II QD-OLED TV</a> is now widely available for £1799 / $2600 at 55 inches, down from its launch price of £2499 / $3500. Australian availability, however, seems spotty, and pricing looks to have remained at AU$3299.</p><p>It may not seem entirely fair to compare this TV to a 2025 model, but Sony’s release strategy means that the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> will remain in the lineup for the foreseeable future. The price of the 7 II will drop throughout its lifespan, but this launch pricing does reveal Sony’s approach to positioning this TV.</p><p>With a launch price higher than that of the LG C6, Sony clearly thinks that RGB Mini LED is a comparable or better technology than OLED. In fairness, LG priced the C6 quite competitively, and aggressive discounts since launch means that it’s unlikely that the Bravia 7 II will ever undercut it. </p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GoebijLY84qp4b2p2x3sP3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 07" alt="Sony Bravia 7 II RGB Mini LED TV close up on transparent pedestal stand" src="https://cdn.mos.cms.futurecdn.net/GoebijLY84qp4b2p2x3sP3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>The Bravia 7 II sports an interesting and, if we’re being honest, slightly odd blend of aesthetic choices.</p><p>We’ll start with the positives, and the “clear” star here is the new transparent centre stand. Sony has traditionally opted for feet at either end of its TVs, so it already scores points for the convenient central pedestal design as it can be placed on narrower TV units with ease.</p><div  class="fancy-box"><div class="fancy_box-title">Sony Bravia 7 II tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d44Wb3k77pT9eQ6wmYGop3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 04" caption="" alt="Sony Bravia 7 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/d44Wb3k77pT9eQ6wmYGop3.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size</strong> 55 inches (also available in 50, 65, 75, 85 and 98 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> QLED</p><p class="fancy-box__body-text"><strong>Backlight</strong> RGB Mini LED</p><p class="fancy-box__body-text"><strong>Resolution </strong>4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, Dolby Vision</p><p class="fancy-box__body-text"><strong>Operating system</strong> Google TV</p><p class="fancy-box__body-text"><strong>HDMI input</strong>s x 4 (2 x 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features</strong> 4K/120Hz, VRR, ALLM, Dolby Vision game mode</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Optical output?</strong> Yes</p><p class="fancy-box__body-text"><strong>Dimensions (hwd, without stand) </strong>70 x 123 x 5.4</p></div></div><p>However, it’s the transparent part that we’re really excited about. Sony has employed some clever cable management and a one-way plastic panel that refracts light to make it look like no cables are hanging below the TV, and almost as if there’s no stand at all.</p><p>It’s hard to describe without seeing it (we’ve tried our best to do it justice with our photography), but the word “magic” was being thrown around the TV testing room upon placing the Bravia 7 II on one of our test benches. It really does give the impression that the TV is floating in place, and the slender bezels around the display help to sell the sleek illusion.</p><p>Slightly less awe-inspiring is the rest of the TV’s chassis. It’s when we look at this TV side-on that we’re reminded it’s not an OLED. At 5.4cm in depth, the Bravia 7 II is a fairly chunky set, although Sony has been clever enough to make that thickness mostly uniform throughout with a pleasing taper at each end of the set, ensuring that the TV wears this extra heft fairly well. </p><p>Sony has used this opportunity to refresh the included remote, and the new handset ticks practically all of our boxes. It features sharper corners and brings back the backlit buttons and USB-C charging port that were both curiously rescinded on the Bravia 8 II’s remote despite being available on previous generation Sony TVs.</p><p>Sony also scores bonus points by using its eco-conscious SORPLAS material here, which is also featured in the main chassis of the television.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5ZcZfxDkQxUMoyZEKesho3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 02" alt="Sony Bravia 7 II RGB Mini LED TV, on screen is aerial shot of race track" src="https://cdn.mos.cms.futurecdn.net/5ZcZfxDkQxUMoyZEKesho3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>We’ve already established that this TV is using the latest panel technology on the market, and it’s only the second RGB Mini LED TV to enter our AV testing room, after the Hisense UR9.</p><p>For those not in the know, RGB Mini LED drops the white backlight and Quantum Dot colour filter layer in favour of individual red, green and blue Mini LEDs in pursuit of better brightness, colour accuracy and blooming control.</p><p>This isn’t the first time that Sony has made a huge bet on Mini LED. 2024’s Bravia 9 featured a hugely customised <a href="https://www.whathifi.com/advice/mini-led-tv-everything-you-need-to-know-about-the-oled-rival">Mini LED</a> system, which was powered by Sony’s XR Master Backlight Drive in conjunction with the XR Processor. </p><p>Sony’s new RGB Backlight Master Drive Pro is the next evolution of this technology, and it reportedly supports “unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle” on Sony’s new True RGB TVs. </p><p>The company’s Triluminous colour system also evolves into RGB Triluminous Max, which the company says can deliver a colour range in line with the Bravia 8 II, while offering the brightness increase of RGB Mini LED thanks to its Luminance Booster feature.</p><p>In true Sony fashion, the Japanese AV giant hasn’t given away any official figures regarding brightness levels or dimming zones, but we count 340 dimming zones in our 55-inch Bravia 7 II review sample.</p><p>Interestingly, that’s considerably fewer zones than other backlit TVs we’ve tested recently — including the <a href="https://www.whathifi.com/tv-home-cinema/televisions/best-tvs-2025">Award-winning 65-inch TCL C7K</a>, which sports 1008 dimming zones.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cxYqiZ2qDLBAqrpmGvqG34" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 09" alt="Sony Bravia 7 II RGB Mini LED TV" src="/cxYqiZ2qDLBAqrpmGvqG34.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix)</span></figcaption></figure><p>As with previous Sony TVs, the Bravia 7 II supports HDR10, <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a> and <a href="https://www.whathifi.com/advice/dolby-vision-hdr-everything-you-need-to-know">Dolby Vision</a>, but not HDR10+. </p><p>Moving on to the sound system, Sony has outfitted the 55-inch Bravia 7 II with a 40W sound system, comprising two full-range drivers and two tweeters. The TV prompts you to perform an automated room calibration during set-up, which allows the TV to adjust the sound output to best suit your viewing environment.</p><p>This TV supports a range of Dolby and DTS audio formats, including up to <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a> and <a href="https://www.whathifi.com/advice/dtsx-what-it-how-can-you-get-it">DTS:X</a>. For those looking to bypass the built-in speaker system (we’ll explain why you may wish to do that shortly), the <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">HDMI eARC</a> socket allows for external audio devices to be connected.</p><p>On the subject of HDMI, the Bravia 7 II only sports two full-bandwidth HDMI 2.1 sockets, alongside two HDMI 2.0 ports. They all support <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a>, but only HDMI 3 and 4 support <a href="https://www.whathifi.com/advice/4k-120hz-gaming-what-is-it-do-you-need-it-how-do-you-get-it">4K/120Hz</a> gameplay and <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a>.</p><p>This has been the case for many previous Sony TVs, but in a year in which more TV manufacturers than ever are offering three or more full-bandwidth ports (Hisense and Philips join Samsung and LG this year), the Bravia 7 II is lagging behind its contemporary competition even more than its predecessors did.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DanV-1aFJSG/" target="_blank">Sony Bravia 7 II</a></p><p>A photo posted by  on </p></blockquote></div><p>Moving on to streaming, the Sony Bravia 7 II doesn’t throw any curveballs here either. Google TV remains the operating system of choice, and we don’t find any obvious missing apps or software stumbles of note.</p><p>Generally speaking, Sony’s software feels a bit more robust this year, with less lag and a pleasing new My Cinema interface. This takes the pressure out of changing your TV’s picture and sound settings by presenting three easy-to-interpret modes within a charming visual interface. These modes are: Director’s Cut, Daytime and Dialogue. </p><p>The second and third options boost brightness and visibility for watching in ambient light and enhance vocal clarity, respectively, but the aptly titled Director’s Cut is our favourite of the trio. It essentially works in a very similar way to Filmmaker Mode on other TVs – Sony famously refuses to put <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a> on its models, instead offering its own Professional picture mode – by applying picture settings that best provide an “as the director” intended picture performance. </p><h3 class="article-body__section" id="section-picture"><span>Picture</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Put3o7je68SK7yu9y7kM83" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 01" alt="Sony Bravia 7 II RGB Mini LED TV, on screen is F1 cockpit view" src="https://cdn.mos.cms.futurecdn.net/Put3o7je68SK7yu9y7kM83.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>Sony has to justify this backlit TV's expense for it to stand above its self-emissive OLED competitors, and, for the most part, the Bravia 7 II does a pretty good job. This is easily one of the best backlit TVs we’ve ever tested, but it’s not completely picture perfect.</p><p>We put the TV through its paces using our thorough product testing procedures; we’ve hooked up our reference <a href="https://www.whathifi.com/best-buys/home-cinema/best-blu-ray-and-4k-blu-ray-players">4K Blu-ray player</a> to the TV and raided our library of 4K discs, and we have two comparison TVs on hand to judge the Bravia 7 II against. The first is a lower-priced mid-range OLED, and the second is Sony’s very own Bravia 9 II – the step-up model in Sony’s new True RGB range.</p><p>We’ll start with the positives as there are many of note. As a whole, the Bravia 7 II delivers much of what we like from Sony’s other recent televisions, in part thanks to Sony’s excellent picture tuning.</p><p>There is a suitable sense of balance and subtlety to the image, ensuring colours are presented with punch and saturation without verging into overblown territory. Foliage in <em>Civil War </em>appears pleasantly verdant without inching into highlighter-green, and a golden sunset appears appropriately rich and warm.</p><p>Sticking with <em>Civil War</em>, we find motion handling to be particularly impressive. Sony has long excelled in this area, and the Bravia 7 II continues that tradition. Camera pans are smooth and composed without drifting into the soap-opera effect, while fast-moving objects such as the jets flying over the Charlottesville military camp remain clean and well defined. The Bravia 7 II can't quite match the near-instantaneous response of OLED, but we rarely find ourselves distracted by blur or judder during films.</p><p>Most impressive, though, is the solidity and depth on display here. Sony is renowned for capturing three-dimensional depth via the Bravia XR Processor’s ability to analyse the focal point of the image, and generate depth information around it. This system is utilised excellently on the Bravia 7 II, as evidenced when we watch the Matera sequence in <em>No Time To Die.</em></p><p>As Bond crosses a bridge towards a cemetery, there is a tangible sense of solidity that we rarely see in non-OLED TVs, and the backdrop of the Italian vista seems to stretch far into the horizon. These combine to greatly aid immersion, resulting in an image that draws us in with ease.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uHNDJAohMpqYPoLPhFEkp3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 03" alt="Sony Bravia 7 II RGB Mini LED TV on white shelving unit, on screen is F1 drive" src="https://cdn.mos.cms.futurecdn.net/uHNDJAohMpqYPoLPhFEkp3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>The general sense of nuance and sophistication extends to how the Bravia 7 II manages its backlight. When this TV is in its element, it becomes possible to forget that this is a backlit TV, as the RGB Mini LED system doesn’t distract or detract from the experience.</p><p>This extends to general blooming control, which is extremely impressive by prevailing standards. In a shot from <em>Oppenheimer</em> in which the nuclear bomb testing site is lit up at night by a series of spotlights, we find that the halos of light that we’ve seen time and time again on other backlit TVs have been strictly confined. There is still a very faint amount of blooming, but this is leagues ahead of other LCD TVs that we’ve recently tested.</p><p>However, it’s unfortunate that the Bravia 7 II does fall behind the OLED competition when it comes to contrast. Those spotlights don’t punch through with much vigour, resulting in highlights looking rather flat and dull.</p><p>This is also evident in the introduction of <em>Alien: Romulus, </em>as the TV is evidently dulling the pinpoint stars to maintain the integrity of the black backdrop of space.</p><p>Comparing this with a cheaper OLED, we find a night-and-day difference, as the inky black depths of space contrast wonderfully with focused pockets of brightness.</p><p>Furthermore, the introduction of <em>Blade Runner 2049</em> reveals a strange colour volume issue with darker content. The black background — which, we should note, is still a very dark shade of grey on this TV — and text seem to battle, with the normally vibrant red “replicants” word showing as more of a greyish-pink. </p><p>As the text continues line-by-line, the TV seems to really struggle with colour consistency, as the white text fades into shades of peach and grey, worsening with each line of text that appears.</p><p>We suspect that this challenging scene is tripping up the RGB Mini LED backlight and, more importantly, the algorithm that deduces where to place highlights and colours, resulting in a form of colour bleeding that influences the surrounding text.</p><p>It's worth noting that the Bravia 9 II exhibits very similar behaviour, too, suggesting that this is currently a characteristic of Sony's implementation of RGB Mini LED rather than an isolated issue with the Bravia 7 II. We also find that the Bravia 9 II delivers punchier highlights, which tracks with its higher overall brightness capabilities — but you can find out more about that TV in our separate review.</p><p>Viewing angles could also be better. While our OLED reference retains colour purity and detail when we look at it from wider angles, the Sony washes out when we move past a point that’s not all that far from the “sweet spot”.</p><p>This is, ultimately, where we have to acknowledge that while the Bravia 7 II is a very good backlit TV, it’s still subject to some of the inherent drawbacks of LCD technology.</p><p>You can pick up a very capable OLED for similar or, in many cases, less money than the Bravia 7 II, which affords you better sharpness, perfect contrast and zero blooming. </p><h3 class="article-body__section" id="section-sound"><span>Sound</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xKVuM3nCym2jd3zqzZu3G3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 08" alt="Sony Bravia 7 II RGB Mini LED TV" src="/xKVuM3nCym2jd3zqzZu3G3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Sony’s entire Bravia TV lineup, from the flagship Bravia 8 II to the three-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-3-65-inch-k65s35bp">Bravia 3</a>, have all fared well when it comes to sound. Despite this, Sony seems to have taken a different approach with the Bravia 7 II, and it's a step backwards rather than a step forwards.</p><p>Dipping back into <em>Civil War</em>, we find that while there is a good sense of clarity and detail, the sound system seems to struggle dynamically. It all sounds quite forward and a touch shouty, with voices also missing a touch of tonal variety and subtlety.</p><p><em>Blade Runner 2049</em>’s famously difficult chapter two sequence, meanwhile, is often handled in a very specific way by Sony TVs; they tend not to dig too deep into the bass (while still dealing a decent-enough dose of low-end punch) as to avoid any sort of obvious distortion.</p><p>It’s a tradeoff that we think has worked particularly well, but it seems as though Sony has tried something new with the Bravia 7 II. Bass feels more present here, but it also comes across as quite hollow and lacking in rhythmic timing or tonal variety. The tense build-up of chapter two instead feels a bit flat as a result.</p><p>Swapping in Sony’s Award-winning Bravia 8 II, which employs an actuator-based sound system, we find that everything sounds more natural and directional, with bass sounding more controlled.</p><p>We’ll apply our usual advice here and recommend pairing the Sony Bravia 7 II with a soundbar or surround sound system if you are planning on picking one up.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d44Wb3k77pT9eQ6wmYGop3" name="Sony Bravia 7 II F1 (FUTURE HANDS ON) 04" alt="Sony Bravia 7 II RGB Mini LED TV on white shelving unit, on screen is F1 car" src="https://cdn.mos.cms.futurecdn.net/d44Wb3k77pT9eQ6wmYGop3.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, F1 Drive To Survive)</span></figcaption></figure><p>Sony’s step-down RGB Mini LED TV is a compelling backlit TV in many ways. The company’s excellent picture processing is clearly on display, and the new panel technology really does help to rectify some of the shortcomings that come with “traditional” Mini LED.</p><p>However, you’ll notice that we’re singling out the fact that this is, at the end of the day, a backlit TV. While Sony has worked hard to try to make us forget that by minimising blooming and making black depths more convincing, there are certain OLED-specific qualities that the Bravia 7 II can’t quite match.</p><p>While we wouldn’t consider this to be an issue if Sony had positioned this TV as a cheaper alternative to OLED, the fact of the matter is that you can get a better-equipped OLED TV for less money. </p><p>If you’re totally against OLED, then the Bravia 7 II is probably one of the best backlit TVs we’ve tested, but for most people, the performance doesn’t quite feel representative of the price tag.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture </strong>4</li><li><strong>Sound</strong> 3</li><li><strong>Features </strong>4</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-c8k-qm8k-65c8k"><strong>TCL C8K</strong></a><strong> review</strong></p><p><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p>
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                                                            <title><![CDATA[ Sony Bravia 9 II (K65XR95M2) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s finally here. After roughly 18 months of teases, demos and hands-on sessions, Sony’s flagship <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> is in shops and in our test rooms.</p><p>The Bravia 9 II and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2">Bravia 7 II</a> are what Sony refers to as ‘True RGB’ TVs – an attempt by the brand to elevate its RGB Mini LED models above the flood of rivals they're facing, while suggesting that those competing implementations aren't quite as sophisticated.</p><p>Sony’s ambitions here are huge. The Bravia 9 II sits above the exceptional, <a href="https://www.whathifi.com/tv-home-cinema/televisions/best-tvs-2025">Award-winning Bravia 8 II</a> in the brand’s range, with an even higher price than the non-RGB Mini LED <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> it replaces. It’s also more expensive – at least in 65-inch guise – than the new flagship OLEDs recently launched by Sony’s rivals.</p><p>In other words, while Sony might skirt around the term “OLED-killer” when describing the Bravia 9 II, the pricing makes that claim loud and clear.</p><p>Can a backlit TV – even a ‘True RGB’ one – really match or surpass the <a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs">best OLED TVs</a> ever made?</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="iJDPRYJF48PAmKBXN4pFAL" name="Sony Bravia 9 II (Future hands on) 13" alt="Sony Bravia 9 II RGB Mini LED TV with baby turtle on screen" src="https://cdn.mos.cms.futurecdn.net/iJDPRYJF48PAmKBXN4pFAL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>The 65-inch version of the Bravia 9 II that we’re testing is priced at £3499 / $3600 / AU$5999.</p><p>That’s a full £500 / $300 more expensive than the 65-inch version of the Bravia 9 (which didn’t make it to Australia) was at launch.</p><p>It’s also £500 more expensive than the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II QD-OLED</a> was when that launched last year, and more expensive than brand-new flagship OLEDs such as the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">LG G6</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">Samsung S99H</a>.</p><p>While much has been made of the potential of RGB Mini LED technology to offer larger TVs at lower prices than prohibitively expensive, hard-to-manufacture super-sized OLEDs, even the 85-inch Bravia 9 II is either quite similarly priced, or the same price, as the 83-inch versions of those Samsung and LG OLEDs.</p><p>The new technology has, though, enabled Sony to also offer the Bravia 9 II in an astonishingly huge 115 inches. Unsurprisingly, this gigantic TV has an equally gigantic price tag – £22,999 / $31,000 / AU$44,999.</p><p>Of course, launch prices are just a snapshot in time. The Bravia 9 II’s aforementioned rivals have already received their first discounts, and it probably won’t be full price itself for long. Still, the launch pricing tells us a lot about where Sony is pitching its True RGB flagship.</p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="geLSnGxyQccYnE4K38yjAL" name="Sony Bravia 9 II (Future hands on) 25" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/geLSnGxyQccYnE4K38yjAL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>Sony hasn't played it safe with the Bravia 9 II's design, which is unlike that of any other TV currently available.</p><p>Its defining feature is a new Mirage Stand, which at first sounds rather gimmicky but proves remarkably effective in practice. A subtly tinted transparent panel connects two slim metal uprights to a broad rectangular base, but from your normal viewing position, that panel is so inconspicuous that the TV almost appears to float just above your furniture.</p><div  class="fancy-box"><div class="fancy_box-title">Sony Bravia 9 II tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ekxyiMi6rcWTsU4HzgNzsK" name="Sony Bravia 9 II (Future hands on) 08" caption="" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/ekxyiMi6rcWTsU4HzgNzsK.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size </strong>65 inches (also available in 75, 85 and 115 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> LCD</p><p class="fancy-box__body-text"><strong>Backlight</strong> RGB Mini LED (1530 dimming zones)</p><p class="fancy-box__body-text"><strong>Resolution</strong> 4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, Dolby Vision</p><p class="fancy-box__body-text"><strong>Operating system</strong> Google TV</p><p class="fancy-box__body-text"><strong>HDMI inputs</strong> x 4 (2 x 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features </strong>4K/120Hz, VRR, ALLM, Dolby Vision game mode</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Optical output? </strong>Yes</p><p class="fancy-box__body-text"><strong>Dimensions (hwd, with stand) </strong>91 x 145 x 34cm</p></div></div><p>Better still, while you can still see the surface beneath the TV and the wall behind it through the panel, the cables routed through the stand somehow disappear from view entirely. Clever stuff.</p><p>On the other hand, though, the Mirage Stand can be installed in just one position, which leaves space for a soundbar. There’s no option to lower the TV if you’re not using a soundbar.</p><p>The stand largely defines the Bravia 9 II's appearance, too. Unlike the understated elegance of the Bravia 8 II, Sony's flagship RGB Mini LED set makes much more of a statement. Combined with the chunky cabinet that's necessary to house its advanced backlight and speaker system, it has a substantial visual presence that won't appeal to everyone, but there's no doubting the quality of the execution.</p><p>Thick though the Bravia 9 II is, the rear panel is completely flat, making wall-mounting pleasingly neat, while the overall build quality is excellent. This is every bit the premium product you'd expect from a flagship Sony TV.</p><p>Another interesting design choice is the anti-reflective screen coating. It's among the most effective we've encountered, dramatically reducing reflections and making the Bravia 9 II particularly well suited to bright living rooms.</p><p>The trade-off is that the panel has a noticeably more matte finish than the Bravia 8 II, which itself has a matte coating. When switched off – or when displaying very dark scenes in a typically lit room – it doesn't look quite as deep black as its OLED sibling, instead taking on a slightly greyer appearance.</p><p>Whether that's a worthwhile compromise will depend largely on your viewing environment and which side you’ve picked in the matte vs glossy war, but our reviewers broadly feel that the LG G6’s anti-reflection coating – which reduces reflections a little less effectively than the Bravia 9 II but has a black-preserving, glossy finish – is the current leader in this area.</p><p>Sony has also introduced a new premium remote control. It's slightly larger and more ergonomically shaped than the one supplied with other Bravias of the last few years, and it features automatic backlighting. The layout remains intuitive, too, with the Sony Pictures Core shortcut moved above the navigation pad and the old Menu button replaced by a shortcut to Sony's new My Cinema interface.</p><p>Ultimately, the Bravia 9 II is a TV whose practicality is every bit as impressive as its styling is distinctive. The Mirage Stand won't be to everyone's taste, but it's one of the cleverest and most effective pieces of industrial design we've seen in quite some time.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VjzABvLAkdRgjUcu9qXGXK" name="Sony Bravia 9 II (Future hands on) 29" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/VjzABvLAkdRgjUcu9qXGXK.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>The Bravia 9 II's headline feature is, of course, its RGB Mini LED backlight.</p><p>Unlike conventional <a href="https://www.whathifi.com/advice/mini-led-tv-everything-you-need-to-know-about-the-oled-rival">Mini LED</a> TVs, which use a white backlight shining through a colour filter layer, the Bravia 9 II instead uses independently controlled red, green and blue Mini LEDs to generate colour directly.</p><p>Sony argues that this is only half of the story, though. Equally important is the sophisticated Backlight Master Drive system that controls those LEDs. After all, a Mini LED TV is only as good as its backlight processing – and history tells us that Sony knows a thing or two about that.</p><p>The 65-inch model we're testing here features 1530 local dimming zones, and Sony claims significant gains in both peak brightness and colour volume over the Bravia 9 that it replaces – and even more so over the Bravia 8 II QD-OLED.</p><p>In fact, Sony goes as far as claiming that True RGB is a “best of both worlds technology”, and that the Bravia 9 II is designed to match the “intent and peak brightness of the BVM-HX3110” mastering monitor.</p><p>This comparison with the mastering monitor is crucial to the Bravia 9 II’s very existence. According to Sony, its aim is to deliver a home viewing experience that matches what the content creators signed off in the studio. The brand feels that the brightness offered by <a href="https://www.whathifi.com/advice/mini-led-vs-oled-which-tv-screen-technology-is-better">Mini LED over OLED</a> is vital to this, and that the RGB element is essential to deliver the colour range and accuracy that neither standard Mini LED nor OLED can match.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/Daf2HcJjGPM/" target="_blank">Sony Bravia 9 II</a></p><p>A photo posted by  on </p></blockquote></div><p>The Bravia 9 II also introduces Sony's new My Cinema interface, which is designed to simplify picture and sound settings without taking meaningful control away from enthusiasts.</p><p>Accessed via the dedicated three-dot button on the remote, My Cinema offers three viewing profiles: Director's Cut, Daytime and Dialogue. As their names suggest, these prioritise faithful reproduction, improved daytime visibility and clearer speech, respectively.</p><p>Perhaps the cleverest thing about My Cinema is that it deliberately limits some of the available picture adjustments. In Director's Cut mode, for example, non-Dolby Vision content (which is delivered in Dolby Vision Dark) is automatically presented in the Professional picture preset, preventing users from accidentally drifting away from Sony's intended reference settings.</p><p>We do, however, have one small criticism. While the Daytime profile defaults to the Standard Bright picture preset, it also allows you to switch to Standard, Professional or IMAX Enhanced. The Cinema preset isn't available within the Daytime profile at all, though, despite being the obvious choice for anyone wanting a slightly brighter but still authentic presentation. Hopefully, Sony will rectify this in a future software update.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ZPopgJNx8Ndi6ZvZZD9M9L" name="Sony Bravia 9 II (Future hands on) 23" alt="Sony Bravia 9 II RGB Mini LED TV on white shelving unit slight angle from right with big cats on screen" src="https://cdn.mos.cms.futurecdn.net/ZPopgJNx8Ndi6ZvZZD9M9L.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>Elsewhere, the Bravia 9 II offers the premium smart TV experience we've come to expect from Sony.</p><p>Google TV still isn’t quite as slick as LG’s webOS or Samsung’s Tizen, but it remains a very capable smart platform. Set-up via the Google Home app is refreshingly quick and straightforward, and the TV has Google Gemini built in, complete with far-field microphones for hands-free voice control.</p><p>App support is excellent, too. Of the 34 streaming and media apps on our usual checklist, only <a href="https://www.whathifi.com/apple/music/review">Apple Music</a> and the Xbox and Amazon Luna game-streaming services are absent. Sony includes YouView, too, to overcome Google TV’s usual blind spot where UK catch-up apps are concerned, and there’s a PS Remote Play app so you can play PlayStation games via the TV even if your console is in another room.</p><p>Just as importantly, every app that should support HDR10, <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a>, <a href="https://www.whathifi.com/advice/dolby-vision-hdr-everything-you-need-to-know">Dolby Vision</a> and/or Dolby Atmos does so correctly, and Sony's Studio Calibrated modes continue to provide optimised picture settings for services such as <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/amazon-prime-video">Prime Video</a> and Sony Pictures Core. The TV is <a href="https://www.whathifi.com/advice/imax-enhanced-what-is-it-how-do-you-get-it-and-is-it-any-good">IMAX Enhanced</a>-certified, too.</p><p>The Bravia 9 II’s audio hardware is unusually ambitious. Rather than hiding its speakers along the bottom edge as most TVs do, Sony arranges almost the entire speaker array in a horizontal line around the middle of the rear of the chassis, with only the Beam Tweeters positioned higher up. The idea is to anchor dialogue and effects closer to the centre of the screen, making the sound appear to come more naturally from the picture itself.</p><p>The Acoustic Multi-Audio+ system comprises eight speaker units in total, including two full-range drivers, twin subwoofers, two tweeters and a pair of Beam Tweeters, driven by a claimed 80W of power. Those Beam Tweeters are designed to create a greater sense of height and improve the placement of effects.</p><p>Pair the TV with one of Sony's latest Bravia sound systems and the integration becomes even slicker, with audio settings incorporated directly into the TV's interface and full control available through the Bravia Connect app.</p><p>Acoustic Centre Sync is also supported, allowing the TV's speakers to work alongside those of compatible Sony sound systems, though our experience with the feature has been mixed enough over the years that we'd recommend experimenting rather than simply assuming it's the best option for your particular set-up.</p><h3 class="article-body__section" id="section-picture-quality"><span>Picture quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="V4ct9Q2Fn5MvfPHuMtVdHK" name="Sony Bravia 9 II (Future hands on) 04" alt="Sony Bravia 9 II RGB Mini LED TV with baby ape on screen" src="https://cdn.mos.cms.futurecdn.net/V4ct9Q2Fn5MvfPHuMtVdHK.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>One of the highest compliments we can pay Sony's flagship RGB Mini LED is that, for the vast majority of the time, you simply stop thinking about how it's producing its picture and instead become immersed in what you're watching. For a backlit TV, that in itself is a deeply impressive trait.</p><p>But there’s also one particular way in which the Bravia 9 II surpasses every other TV we’ve tested: colour.</p><p>Quite simply, the Bravia 9 II produces the finest colours we've ever seen from any TV. Richly saturated scenes burst with vibrancy, but never at the expense of authenticity. Sony has combined extraordinary colour volume with its traditional restraint, so even the boldest hues remain beautifully balanced and believable. It's a wonderfully cinematic presentation that constantly impresses without ever shouting for attention.</p><p>That balance is particularly evident in <em>Pan</em>, where the dazzling fantasy palette of Neverland looks gloriously rich while still feeling entirely natural. Likewise, the vivid oranges and blues of <em>Captain Marvel</em> have exceptional intensity without ever becoming gaudy or oversaturated.</p><p>Bright colours retain their richness where many TVs begin to wash them out, too, and there’s impressive vibrancy right down into the deepest shadows. This top-to-bottom consistency is one of the Bravia 9 II’s greatest strengths.</p><p>Brightness, too, is undeniably exceptional.</p><p>During our early preview of the Bravia 9 II in Tokyo, Sony demonstrated the TV reaching around 4000 nits in its Professional picture preset, and in action, this is clearly one of the brightest TVs we've ever tested.</p><p>Crucially, unlike an OLED, Sony’s RGB Mini LED flagship’s immense brightness isn’t limited to small highlights. Where OLED technology inevitably has to reduce brightness during large, bright scenes, the Bravia 9 II can maintain its extraordinary light output across the entire screen if required.</p><p>The white room scenes in <em>The Matrix</em> provide a perfect demonstration. While the Bravia 8 II inevitably has to reduce its overall brightness as the dazzling white fills the screen, the Bravia 9 II simply keeps pouring out light. It's one of the clearest examples of RGB Mini LED's tangible advantage over OLED.</p><p>That brightness also gives the TV impressive versatility. Those seeking faithful movie reproduction will be best served by Professional mode, but Standard takes greater advantage of the Bravia 9 II's immense light output without straying too far into artificiality. Vivid, meanwhile, is best avoided altogether, pushing colours and brightness so far that the resulting picture bears little resemblance to the director's intent.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ruSJDinZHyEzvX2Dwhe3BL" name="Sony Bravia 9 II (Future hands on) 21" alt="Sony Bravia 9 II RGB Mini LED TV on white shelving unit slight angle with lion and baby lion on screen" src="https://cdn.mos.cms.futurecdn.net/ruSJDinZHyEzvX2Dwhe3BL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>The additional brightness also makes the Bravia 9 II particularly appealing for bright-room viewing. Modern flagship OLEDs such as the Bravia 8 II are already bright enough for the vast majority of living rooms, but those with especially sunlit spaces will appreciate the RGB Mini LED's enormous brightness headroom and superb anti-reflective screen.</p><p>Colours and brightness aren’t the Bravia 9 II’s only qualities, though.</p><p><em>The Batman</em> demonstrates just how accomplished Sony's local dimming system has become. Black levels are superbly deep for a backlit TV, blooming around white and coloured highlights is virtually non-existent and, perhaps most impressively of all, the backlight goes quietly about its work while almost never drawing attention to itself through obvious brightness shifts or flickering.</p><p><em>Civil War</em> showcases Sony's typically exceptional processing, combining natural skin tones, outstanding detail and wonderfully controlled motion into a picture that's both cinematic and effortlessly watchable.</p><p>All of this adds up to what is, quite simply, the best picture we've ever seen from a backlit TV.</p><p>And yet...</p><p>Comparisons with Sony's own Bravia 8 II reveal that even this exceptional implementation of RGB Mini LED still can't quite match the fundamental strengths of OLED.</p><p>The Bravia 9 II's local dimming system is extraordinarily accomplished, yet it still can't quite replicate the pixel-level precision of OLED. The result is a picture that looks just a touch flatter than the Bravia 8 II's. Objects don't separate from their backgrounds with quite the same solidity, and scenes lack just a little of the three-dimensional depth and effortless dynamism that OLED consistently delivers.</p><p>Perhaps counterintuitively, OLED also retains an advantage with bright highlights against very dark or black backgrounds. Sony's Mini LED TV is understandably cautious in these situations, preserving its exemplary blooming control by stopping short of the intensity that the Bravia 8 II produces with bright white logos or isolated highlights.</p><p>Viewing angles remain another clear OLED advantage, too. The Bravia 9 II performs better off-axis than most backlit rivals, but colours and contrast still fade as you move away from the centre of the screen, and the otherwise well-hidden blooming is revealed.</p><p>There are, however, occasional moments that remind you the Bravia 9 II is still, ultimately, a backlit TV.</p><p>The opening text of <em>Blade Runner 2049</em> remains its most obvious stumbling block. When the first word, “Replicants”, initially appears, it’s closer to grey than it is to the intended red, and as each new paragraph of white text fades in, the whole block briefly flashes a pale pink before settling down. Even then, the text never looks quite right: the white words near “Replicants” retain a faint pink cast, while the final red “Blade Runner” fades to grey as the rest of the words disappear, whereas it should remain a vivid red against the pitch-black background.</p><p>This is a highly unusual clip that challenges a TV in a way that 99 per cent of footage never will, but it proves that while the Bravia 9 II’s backlighting system is very impressive, it’s not infallible.</p><p>We also encountered one issue with the Bravia 9 II that warranted rather more investigation. During our testing, we consistently observed faint horizontal lines in a handful of Dolby Vision scenes, including parts of <em>Sinners</em>, across both UHD Blu-ray and streaming sources. The artefacts weren't visible when viewing the HDR10 versions of the same material, strongly suggesting an issue specific to the Bravia 9 II's Dolby Vision processing.</p><p>The lines are subtle enough that many viewers may never notice them, but once spotted, they can be difficult to ignore. Given their very specific behaviour, we'd hope this is the sort of issue Sony can resolve via a software update. It's important to stress, though, that this isn't the reason the Bravia 9 II misses out on five stars.</p><p>Gaming largely reinforces the conclusions we've already reached with movies. HDR titles such as <em>Uncharted: The Lost Legacy</em> look spectacular, with the Bravia 9 II delivering richer colours and greater brightness than the Bravia 8 II. Once again, though, the OLED's superior contrast gives the image greater solidity and depth, making buildings in the opening city sequence look more three-dimensional while revealing finer details, such as the freckles of the young shopkeeper, more readily.</p><p>The differences become more pronounced with SDR games. <em>Call Of The Sea</em> looks strikingly vibrant from the Bravia 9 II, but it's also a touch overbearing, with colours skewing richer and redder than we'd like and small white interaction prompts proving less distinct than they are on the Bravia 8 II. The OLED's more balanced presentation ultimately proves easier on the eye over longer sessions, despite looking a touch less immediately spectacular.</p><p>Motion, too, reveals one final weakness. There’s a slight smearing to fast-moving action and camera pans that's only occasionally visible with films but becomes much more noticeable in games, where higher frame rates and player-controlled movement make the effect more obvious, especially in comparison with the crisp responsiveness of OLED.</p><p>Ultimately, Sony has produced the finest backlit TV we've ever tested, and one that comes close to delivering OLED-like consistency while comfortably surpassing even the best OLEDs for brightness and colour volume. That said, a handful of flaws and relative deficiencies, while individually minor, collectively cost the Bravia 9 II its fifth star.</p><h3 class="article-body__section" id="section-sound-quality"><span>Sound quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="o8wCyzXsNYxtEx9pcTcGM5" name="Sony Bravia 9 II (Future hands on) 26" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/o8wCyzXsNYxtEx9pcTcGM5.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Sony has long been one of the few TV manufacturers to treat sound quality as more than an afterthought, and the Bravia 9 II continues that tradition with a presentation that's impressively large, spacious and immersive by TV standards.</p><p>The first thing that strikes you is the scale of the soundstage. Audio extends well beyond the physical boundaries of the TV, while <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a> soundtracks benefit from a genuine sense of height that's still rare from integrated speakers.</p><p>Watching <em>Civil War</em>, effects are placed with impressive precision around the TV, while the chaotic soundscape retains plenty of subtle detail rather than collapsing into a wall of noise.</p><p>It's an involving listen, too. The Bravia 9 II produces more weight than the Bravia 8 II, helping action scenes feel satisfyingly substantial.</p><p>That extra bass comes at a small cost, though. The deep synth notes at the start of chapter two of <em>Blade Runner 2049</em> have plenty of depth, but they lack the tautness we'd ideally like. Rather than each note starting and stopping with real authority, the bass flaps somewhat, robbing those bassy effects of some of their intended impact.</p><p>The Bravia 9 II also falls just short of the Bravia 8 II when it comes to refinement. Dialogue remains consistently clear, but voices aren't projected with quite the same focus or solidity as they are by Sony's flagship OLED. There's also a slight hardness to the presentation that occasionally makes speech sound a touch brash, softening some of the subtle emotional nuances in performances.</p><p>That slight lack of finesse extends to high-frequency effects, too. The rain falling onto the balcony in <em>Blade Runner 2049</em> has a faint metallic edge that makes it sound a little more like static than falling water. It's a subtle trait that you'll rarely notice unless comparing TVs directly, but it does slightly reduce the sense of realism.</p><p>Ultimately, the Bravia 9 II delivers some of the most spacious and immersive sound we've heard from a TV, and many buyers will be perfectly happy relying on its integrated speaker system. It doesn't quite match the refinement of the Bravia 8 II, though, and a TV of this calibre still deserves to be partnered with a dedicated sound system if your budget allows.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wmbBsZ6gCUgm94YkCwegFL" name="Sony Bravia 9 II (Future hands on) 15" alt="Sony Bravia 9 II RGB Mini LED TV on white shelving unit with animals on screen" src="https://cdn.mos.cms.futurecdn.net/wmbBsZ6gCUgm94YkCwegFL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>With the Bravia 9 II, Sony has pushed backlit TV technology further than ever before.</p><p>Sony's first flagship RGB Mini LED TV delivers the finest colours we've ever seen from a television, breathtaking brightness, and local dimming that's so accomplished you'll frequently forget you're watching a backlit display at all. Add excellent processing, immersive sound and a polished user experience, and this is probably the best backlit TV we've ever tested.</p><p>It's not perfect, though.</p><p>A handful of relatively minor issues – from the rare backlight hiccups and a peculiar Dolby Vision bug to slightly soft bass and some motion smearing with games – are disappointing in a flagship TV. More fundamentally, despite coming closer than any previous LCD set we've tested, the Bravia 9 II still can't quite replicate the solidity, consistency and pixel-level precision that make the very best OLED TVs so special.</p><p>That doesn't make the Bravia 9 II the wrong TV. In fact, if you regularly watch in an exceptionally bright room or simply prefer not to buy an OLED, Sony's flagship True RGB model should sit right at the top of your shortlist. For most buyers, though, the Bravia 8 II remains the more complete television. It's not quite as bright, but it's more consistently convincing, costs less, and ultimately delivers the better picture overall.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture </strong>4</li><li><strong>Sound </strong>4</li><li><strong>Features </strong>4</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h"><strong>Samsung S99H</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9</strong></a><strong> review</strong></p><p><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii-k65xr95m2</link>
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                            <![CDATA[ Sony has built the best backlit TV we've ever tested – but is it the best TV you can buy? ]]>
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                                                                        <pubDate>Fri, 10 Jul 2026 14:03:15 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2026 15:34:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Lewis Empson ]]></dc:contributor>
                                            <dc:contributor><![CDATA[ Ketan Bharadia ]]></dc:contributor>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Wild Babies]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony Bravia 9 II RGB Mini LED TV]]></media:description>                                                            <media:text><![CDATA[Sony Bravia 9 II RGB Mini LED TV]]></media:text>
                                <media:title type="plain"><![CDATA[Sony Bravia 9 II RGB Mini LED TV]]></media:title>
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                                <p>It’s finally here. After roughly 18 months of teases, demos and hands-on sessions, Sony’s flagship <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> is in shops and in our test rooms.</p><p>The Bravia 9 II and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii-k55xr75m2">Bravia 7 II</a> are what Sony refers to as ‘True RGB’ TVs – an attempt by the brand to elevate its RGB Mini LED models above the flood of rivals they're facing, while suggesting that those competing implementations aren't quite as sophisticated.</p><p>Sony’s ambitions here are huge. The Bravia 9 II sits above the exceptional, <a href="https://www.whathifi.com/tv-home-cinema/televisions/best-tvs-2025">Award-winning Bravia 8 II</a> in the brand’s range, with an even higher price than the non-RGB Mini LED <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> it replaces. It’s also more expensive – at least in 65-inch guise – than the new flagship OLEDs recently launched by Sony’s rivals.</p><p>In other words, while Sony might skirt around the term “OLED-killer” when describing the Bravia 9 II, the pricing makes that claim loud and clear.</p><p>Can a backlit TV – even a ‘True RGB’ one – really match or surpass the <a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs">best OLED TVs</a> ever made?</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="iJDPRYJF48PAmKBXN4pFAL" name="Sony Bravia 9 II (Future hands on) 13" alt="Sony Bravia 9 II RGB Mini LED TV with baby turtle on screen" src="https://cdn.mos.cms.futurecdn.net/iJDPRYJF48PAmKBXN4pFAL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>The 65-inch version of the Bravia 9 II that we’re testing is priced at £3499 / $3600 / AU$5999.</p><p>That’s a full £500 / $300 more expensive than the 65-inch version of the Bravia 9 (which didn’t make it to Australia) was at launch.</p><p>It’s also £500 more expensive than the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II QD-OLED</a> was when that launched last year, and more expensive than brand-new flagship OLEDs such as the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">LG G6</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">Samsung S99H</a>.</p><p>While much has been made of the potential of RGB Mini LED technology to offer larger TVs at lower prices than prohibitively expensive, hard-to-manufacture super-sized OLEDs, even the 85-inch Bravia 9 II is either quite similarly priced, or the same price, as the 83-inch versions of those Samsung and LG OLEDs.</p><p>The new technology has, though, enabled Sony to also offer the Bravia 9 II in an astonishingly huge 115 inches. Unsurprisingly, this gigantic TV has an equally gigantic price tag – £22,999 / $31,000 / AU$44,999.</p><p>Of course, launch prices are just a snapshot in time. The Bravia 9 II’s aforementioned rivals have already received their first discounts, and it probably won’t be full price itself for long. Still, the launch pricing tells us a lot about where Sony is pitching its True RGB flagship.</p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="geLSnGxyQccYnE4K38yjAL" name="Sony Bravia 9 II (Future hands on) 25" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/geLSnGxyQccYnE4K38yjAL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>Sony hasn't played it safe with the Bravia 9 II's design, which is unlike that of any other TV currently available.</p><p>Its defining feature is a new Mirage Stand, which at first sounds rather gimmicky but proves remarkably effective in practice. A subtly tinted transparent panel connects two slim metal uprights to a broad rectangular base, but from your normal viewing position, that panel is so inconspicuous that the TV almost appears to float just above your furniture.</p><div  class="fancy-box"><div class="fancy_box-title">Sony Bravia 9 II tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ekxyiMi6rcWTsU4HzgNzsK" name="Sony Bravia 9 II (Future hands on) 08" caption="" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/ekxyiMi6rcWTsU4HzgNzsK.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size </strong>65 inches (also available in 75, 85 and 115 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> LCD</p><p class="fancy-box__body-text"><strong>Backlight</strong> RGB Mini LED (1530 dimming zones)</p><p class="fancy-box__body-text"><strong>Resolution</strong> 4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, Dolby Vision</p><p class="fancy-box__body-text"><strong>Operating system</strong> Google TV</p><p class="fancy-box__body-text"><strong>HDMI inputs</strong> x 4 (2 x 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features </strong>4K/120Hz, VRR, ALLM, Dolby Vision game mode</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Optical output? </strong>Yes</p><p class="fancy-box__body-text"><strong>Dimensions (hwd, with stand) </strong>91 x 145 x 34cm</p></div></div><p>Better still, while you can still see the surface beneath the TV and the wall behind it through the panel, the cables routed through the stand somehow disappear from view entirely. Clever stuff.</p><p>On the other hand, though, the Mirage Stand can be installed in just one position, which leaves space for a soundbar. There’s no option to lower the TV if you’re not using a soundbar.</p><p>The stand largely defines the Bravia 9 II's appearance, too. Unlike the understated elegance of the Bravia 8 II, Sony's flagship RGB Mini LED set makes much more of a statement. Combined with the chunky cabinet that's necessary to house its advanced backlight and speaker system, it has a substantial visual presence that won't appeal to everyone, but there's no doubting the quality of the execution.</p><p>Thick though the Bravia 9 II is, the rear panel is completely flat, making wall-mounting pleasingly neat, while the overall build quality is excellent. This is every bit the premium product you'd expect from a flagship Sony TV.</p><p>Another interesting design choice is the anti-reflective screen coating. It's among the most effective we've encountered, dramatically reducing reflections and making the Bravia 9 II particularly well suited to bright living rooms.</p><p>The trade-off is that the panel has a noticeably more matte finish than the Bravia 8 II, which itself has a matte coating. When switched off – or when displaying very dark scenes in a typically lit room – it doesn't look quite as deep black as its OLED sibling, instead taking on a slightly greyer appearance.</p><p>Whether that's a worthwhile compromise will depend largely on your viewing environment and which side you’ve picked in the matte vs glossy war, but our reviewers broadly feel that the LG G6’s anti-reflection coating – which reduces reflections a little less effectively than the Bravia 9 II but has a black-preserving, glossy finish – is the current leader in this area.</p><p>Sony has also introduced a new premium remote control. It's slightly larger and more ergonomically shaped than the one supplied with other Bravias of the last few years, and it features automatic backlighting. The layout remains intuitive, too, with the Sony Pictures Core shortcut moved above the navigation pad and the old Menu button replaced by a shortcut to Sony's new My Cinema interface.</p><p>Ultimately, the Bravia 9 II is a TV whose practicality is every bit as impressive as its styling is distinctive. The Mirage Stand won't be to everyone's taste, but it's one of the cleverest and most effective pieces of industrial design we've seen in quite some time.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VjzABvLAkdRgjUcu9qXGXK" name="Sony Bravia 9 II (Future hands on) 29" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/VjzABvLAkdRgjUcu9qXGXK.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>The Bravia 9 II's headline feature is, of course, its RGB Mini LED backlight.</p><p>Unlike conventional <a href="https://www.whathifi.com/advice/mini-led-tv-everything-you-need-to-know-about-the-oled-rival">Mini LED</a> TVs, which use a white backlight shining through a colour filter layer, the Bravia 9 II instead uses independently controlled red, green and blue Mini LEDs to generate colour directly.</p><p>Sony argues that this is only half of the story, though. Equally important is the sophisticated Backlight Master Drive system that controls those LEDs. After all, a Mini LED TV is only as good as its backlight processing – and history tells us that Sony knows a thing or two about that.</p><p>The 65-inch model we're testing here features 1530 local dimming zones, and Sony claims significant gains in both peak brightness and colour volume over the Bravia 9 that it replaces – and even more so over the Bravia 8 II QD-OLED.</p><p>In fact, Sony goes as far as claiming that True RGB is a “best of both worlds technology”, and that the Bravia 9 II is designed to match the “intent and peak brightness of the BVM-HX3110” mastering monitor.</p><p>This comparison with the mastering monitor is crucial to the Bravia 9 II’s very existence. According to Sony, its aim is to deliver a home viewing experience that matches what the content creators signed off in the studio. The brand feels that the brightness offered by <a href="https://www.whathifi.com/advice/mini-led-vs-oled-which-tv-screen-technology-is-better">Mini LED over OLED</a> is vital to this, and that the RGB element is essential to deliver the colour range and accuracy that neither standard Mini LED nor OLED can match.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/Daf2HcJjGPM/" target="_blank">Sony Bravia 9 II</a></p><p>A photo posted by  on </p></blockquote></div><p>The Bravia 9 II also introduces Sony's new My Cinema interface, which is designed to simplify picture and sound settings without taking meaningful control away from enthusiasts.</p><p>Accessed via the dedicated three-dot button on the remote, My Cinema offers three viewing profiles: Director's Cut, Daytime and Dialogue. As their names suggest, these prioritise faithful reproduction, improved daytime visibility and clearer speech, respectively.</p><p>Perhaps the cleverest thing about My Cinema is that it deliberately limits some of the available picture adjustments. In Director's Cut mode, for example, non-Dolby Vision content (which is delivered in Dolby Vision Dark) is automatically presented in the Professional picture preset, preventing users from accidentally drifting away from Sony's intended reference settings.</p><p>We do, however, have one small criticism. While the Daytime profile defaults to the Standard Bright picture preset, it also allows you to switch to Standard, Professional or IMAX Enhanced. The Cinema preset isn't available within the Daytime profile at all, though, despite being the obvious choice for anyone wanting a slightly brighter but still authentic presentation. Hopefully, Sony will rectify this in a future software update.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ZPopgJNx8Ndi6ZvZZD9M9L" name="Sony Bravia 9 II (Future hands on) 23" alt="Sony Bravia 9 II RGB Mini LED TV on white shelving unit slight angle from right with big cats on screen" src="https://cdn.mos.cms.futurecdn.net/ZPopgJNx8Ndi6ZvZZD9M9L.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>Elsewhere, the Bravia 9 II offers the premium smart TV experience we've come to expect from Sony.</p><p>Google TV still isn’t quite as slick as LG’s webOS or Samsung’s Tizen, but it remains a very capable smart platform. Set-up via the Google Home app is refreshingly quick and straightforward, and the TV has Google Gemini built in, complete with far-field microphones for hands-free voice control.</p><p>App support is excellent, too. Of the 34 streaming and media apps on our usual checklist, only <a href="https://www.whathifi.com/apple/music/review">Apple Music</a> and the Xbox and Amazon Luna game-streaming services are absent. Sony includes YouView, too, to overcome Google TV’s usual blind spot where UK catch-up apps are concerned, and there’s a PS Remote Play app so you can play PlayStation games via the TV even if your console is in another room.</p><p>Just as importantly, every app that should support HDR10, <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a>, <a href="https://www.whathifi.com/advice/dolby-vision-hdr-everything-you-need-to-know">Dolby Vision</a> and/or Dolby Atmos does so correctly, and Sony's Studio Calibrated modes continue to provide optimised picture settings for services such as <a href="https://www.whathifi.com/netflix/review">Netflix</a>, <a href="https://www.whathifi.com/reviews/amazon-prime-video">Prime Video</a> and Sony Pictures Core. The TV is <a href="https://www.whathifi.com/advice/imax-enhanced-what-is-it-how-do-you-get-it-and-is-it-any-good">IMAX Enhanced</a>-certified, too.</p><p>The Bravia 9 II’s audio hardware is unusually ambitious. Rather than hiding its speakers along the bottom edge as most TVs do, Sony arranges almost the entire speaker array in a horizontal line around the middle of the rear of the chassis, with only the Beam Tweeters positioned higher up. The idea is to anchor dialogue and effects closer to the centre of the screen, making the sound appear to come more naturally from the picture itself.</p><p>The Acoustic Multi-Audio+ system comprises eight speaker units in total, including two full-range drivers, twin subwoofers, two tweeters and a pair of Beam Tweeters, driven by a claimed 80W of power. Those Beam Tweeters are designed to create a greater sense of height and improve the placement of effects.</p><p>Pair the TV with one of Sony's latest Bravia sound systems and the integration becomes even slicker, with audio settings incorporated directly into the TV's interface and full control available through the Bravia Connect app.</p><p>Acoustic Centre Sync is also supported, allowing the TV's speakers to work alongside those of compatible Sony sound systems, though our experience with the feature has been mixed enough over the years that we'd recommend experimenting rather than simply assuming it's the best option for your particular set-up.</p><h3 class="article-body__section" id="section-picture-quality"><span>Picture quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="V4ct9Q2Fn5MvfPHuMtVdHK" name="Sony Bravia 9 II (Future hands on) 04" alt="Sony Bravia 9 II RGB Mini LED TV with baby ape on screen" src="https://cdn.mos.cms.futurecdn.net/V4ct9Q2Fn5MvfPHuMtVdHK.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>One of the highest compliments we can pay Sony's flagship RGB Mini LED is that, for the vast majority of the time, you simply stop thinking about how it's producing its picture and instead become immersed in what you're watching. For a backlit TV, that in itself is a deeply impressive trait.</p><p>But there’s also one particular way in which the Bravia 9 II surpasses every other TV we’ve tested: colour.</p><p>Quite simply, the Bravia 9 II produces the finest colours we've ever seen from any TV. Richly saturated scenes burst with vibrancy, but never at the expense of authenticity. Sony has combined extraordinary colour volume with its traditional restraint, so even the boldest hues remain beautifully balanced and believable. It's a wonderfully cinematic presentation that constantly impresses without ever shouting for attention.</p><p>That balance is particularly evident in <em>Pan</em>, where the dazzling fantasy palette of Neverland looks gloriously rich while still feeling entirely natural. Likewise, the vivid oranges and blues of <em>Captain Marvel</em> have exceptional intensity without ever becoming gaudy or oversaturated.</p><p>Bright colours retain their richness where many TVs begin to wash them out, too, and there’s impressive vibrancy right down into the deepest shadows. This top-to-bottom consistency is one of the Bravia 9 II’s greatest strengths.</p><p>Brightness, too, is undeniably exceptional.</p><p>During our early preview of the Bravia 9 II in Tokyo, Sony demonstrated the TV reaching around 4000 nits in its Professional picture preset, and in action, this is clearly one of the brightest TVs we've ever tested.</p><p>Crucially, unlike an OLED, Sony’s RGB Mini LED flagship’s immense brightness isn’t limited to small highlights. Where OLED technology inevitably has to reduce brightness during large, bright scenes, the Bravia 9 II can maintain its extraordinary light output across the entire screen if required.</p><p>The white room scenes in <em>The Matrix</em> provide a perfect demonstration. While the Bravia 8 II inevitably has to reduce its overall brightness as the dazzling white fills the screen, the Bravia 9 II simply keeps pouring out light. It's one of the clearest examples of RGB Mini LED's tangible advantage over OLED.</p><p>That brightness also gives the TV impressive versatility. Those seeking faithful movie reproduction will be best served by Professional mode, but Standard takes greater advantage of the Bravia 9 II's immense light output without straying too far into artificiality. Vivid, meanwhile, is best avoided altogether, pushing colours and brightness so far that the resulting picture bears little resemblance to the director's intent.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ruSJDinZHyEzvX2Dwhe3BL" name="Sony Bravia 9 II (Future hands on) 21" alt="Sony Bravia 9 II RGB Mini LED TV on white shelving unit slight angle with lion and baby lion on screen" src="https://cdn.mos.cms.futurecdn.net/ruSJDinZHyEzvX2Dwhe3BL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>The additional brightness also makes the Bravia 9 II particularly appealing for bright-room viewing. Modern flagship OLEDs such as the Bravia 8 II are already bright enough for the vast majority of living rooms, but those with especially sunlit spaces will appreciate the RGB Mini LED's enormous brightness headroom and superb anti-reflective screen.</p><p>Colours and brightness aren’t the Bravia 9 II’s only qualities, though.</p><p><em>The Batman</em> demonstrates just how accomplished Sony's local dimming system has become. Black levels are superbly deep for a backlit TV, blooming around white and coloured highlights is virtually non-existent and, perhaps most impressively of all, the backlight goes quietly about its work while almost never drawing attention to itself through obvious brightness shifts or flickering.</p><p><em>Civil War</em> showcases Sony's typically exceptional processing, combining natural skin tones, outstanding detail and wonderfully controlled motion into a picture that's both cinematic and effortlessly watchable.</p><p>All of this adds up to what is, quite simply, the best picture we've ever seen from a backlit TV.</p><p>And yet...</p><p>Comparisons with Sony's own Bravia 8 II reveal that even this exceptional implementation of RGB Mini LED still can't quite match the fundamental strengths of OLED.</p><p>The Bravia 9 II's local dimming system is extraordinarily accomplished, yet it still can't quite replicate the pixel-level precision of OLED. The result is a picture that looks just a touch flatter than the Bravia 8 II's. Objects don't separate from their backgrounds with quite the same solidity, and scenes lack just a little of the three-dimensional depth and effortless dynamism that OLED consistently delivers.</p><p>Perhaps counterintuitively, OLED also retains an advantage with bright highlights against very dark or black backgrounds. Sony's Mini LED TV is understandably cautious in these situations, preserving its exemplary blooming control by stopping short of the intensity that the Bravia 8 II produces with bright white logos or isolated highlights.</p><p>Viewing angles remain another clear OLED advantage, too. The Bravia 9 II performs better off-axis than most backlit rivals, but colours and contrast still fade as you move away from the centre of the screen, and the otherwise well-hidden blooming is revealed.</p><p>There are, however, occasional moments that remind you the Bravia 9 II is still, ultimately, a backlit TV.</p><p>The opening text of <em>Blade Runner 2049</em> remains its most obvious stumbling block. When the first word, “Replicants”, initially appears, it’s closer to grey than it is to the intended red, and as each new paragraph of white text fades in, the whole block briefly flashes a pale pink before settling down. Even then, the text never looks quite right: the white words near “Replicants” retain a faint pink cast, while the final red “Blade Runner” fades to grey as the rest of the words disappear, whereas it should remain a vivid red against the pitch-black background.</p><p>This is a highly unusual clip that challenges a TV in a way that 99 per cent of footage never will, but it proves that while the Bravia 9 II’s backlighting system is very impressive, it’s not infallible.</p><p>We also encountered one issue with the Bravia 9 II that warranted rather more investigation. During our testing, we consistently observed faint horizontal lines in a handful of Dolby Vision scenes, including parts of <em>Sinners</em>, across both UHD Blu-ray and streaming sources. The artefacts weren't visible when viewing the HDR10 versions of the same material, strongly suggesting an issue specific to the Bravia 9 II's Dolby Vision processing.</p><p>The lines are subtle enough that many viewers may never notice them, but once spotted, they can be difficult to ignore. Given their very specific behaviour, we'd hope this is the sort of issue Sony can resolve via a software update. It's important to stress, though, that this isn't the reason the Bravia 9 II misses out on five stars.</p><p>Gaming largely reinforces the conclusions we've already reached with movies. HDR titles such as <em>Uncharted: The Lost Legacy</em> look spectacular, with the Bravia 9 II delivering richer colours and greater brightness than the Bravia 8 II. Once again, though, the OLED's superior contrast gives the image greater solidity and depth, making buildings in the opening city sequence look more three-dimensional while revealing finer details, such as the freckles of the young shopkeeper, more readily.</p><p>The differences become more pronounced with SDR games. <em>Call Of The Sea</em> looks strikingly vibrant from the Bravia 9 II, but it's also a touch overbearing, with colours skewing richer and redder than we'd like and small white interaction prompts proving less distinct than they are on the Bravia 8 II. The OLED's more balanced presentation ultimately proves easier on the eye over longer sessions, despite looking a touch less immediately spectacular.</p><p>Motion, too, reveals one final weakness. There’s a slight smearing to fast-moving action and camera pans that's only occasionally visible with films but becomes much more noticeable in games, where higher frame rates and player-controlled movement make the effect more obvious, especially in comparison with the crisp responsiveness of OLED.</p><p>Ultimately, Sony has produced the finest backlit TV we've ever tested, and one that comes close to delivering OLED-like consistency while comfortably surpassing even the best OLEDs for brightness and colour volume. That said, a handful of flaws and relative deficiencies, while individually minor, collectively cost the Bravia 9 II its fifth star.</p><h3 class="article-body__section" id="section-sound-quality"><span>Sound quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="o8wCyzXsNYxtEx9pcTcGM5" name="Sony Bravia 9 II (Future hands on) 26" alt="Sony Bravia 9 II RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/o8wCyzXsNYxtEx9pcTcGM5.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Sony has long been one of the few TV manufacturers to treat sound quality as more than an afterthought, and the Bravia 9 II continues that tradition with a presentation that's impressively large, spacious and immersive by TV standards.</p><p>The first thing that strikes you is the scale of the soundstage. Audio extends well beyond the physical boundaries of the TV, while <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a> soundtracks benefit from a genuine sense of height that's still rare from integrated speakers.</p><p>Watching <em>Civil War</em>, effects are placed with impressive precision around the TV, while the chaotic soundscape retains plenty of subtle detail rather than collapsing into a wall of noise.</p><p>It's an involving listen, too. The Bravia 9 II produces more weight than the Bravia 8 II, helping action scenes feel satisfyingly substantial.</p><p>That extra bass comes at a small cost, though. The deep synth notes at the start of chapter two of <em>Blade Runner 2049</em> have plenty of depth, but they lack the tautness we'd ideally like. Rather than each note starting and stopping with real authority, the bass flaps somewhat, robbing those bassy effects of some of their intended impact.</p><p>The Bravia 9 II also falls just short of the Bravia 8 II when it comes to refinement. Dialogue remains consistently clear, but voices aren't projected with quite the same focus or solidity as they are by Sony's flagship OLED. There's also a slight hardness to the presentation that occasionally makes speech sound a touch brash, softening some of the subtle emotional nuances in performances.</p><p>That slight lack of finesse extends to high-frequency effects, too. The rain falling onto the balcony in <em>Blade Runner 2049</em> has a faint metallic edge that makes it sound a little more like static than falling water. It's a subtle trait that you'll rarely notice unless comparing TVs directly, but it does slightly reduce the sense of realism.</p><p>Ultimately, the Bravia 9 II delivers some of the most spacious and immersive sound we've heard from a TV, and many buyers will be perfectly happy relying on its integrated speaker system. It doesn't quite match the refinement of the Bravia 8 II, though, and a TV of this calibre still deserves to be partnered with a dedicated sound system if your budget allows.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wmbBsZ6gCUgm94YkCwegFL" name="Sony Bravia 9 II (Future hands on) 15" alt="Sony Bravia 9 II RGB Mini LED TV on white shelving unit with animals on screen" src="https://cdn.mos.cms.futurecdn.net/wmbBsZ6gCUgm94YkCwegFL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Wild Babies)</span></figcaption></figure><p>With the Bravia 9 II, Sony has pushed backlit TV technology further than ever before.</p><p>Sony's first flagship RGB Mini LED TV delivers the finest colours we've ever seen from a television, breathtaking brightness, and local dimming that's so accomplished you'll frequently forget you're watching a backlit display at all. Add excellent processing, immersive sound and a polished user experience, and this is probably the best backlit TV we've ever tested.</p><p>It's not perfect, though.</p><p>A handful of relatively minor issues – from the rare backlight hiccups and a peculiar Dolby Vision bug to slightly soft bass and some motion smearing with games – are disappointing in a flagship TV. More fundamentally, despite coming closer than any previous LCD set we've tested, the Bravia 9 II still can't quite replicate the solidity, consistency and pixel-level precision that make the very best OLED TVs so special.</p><p>That doesn't make the Bravia 9 II the wrong TV. In fact, if you regularly watch in an exceptionally bright room or simply prefer not to buy an OLED, Sony's flagship True RGB model should sit right at the top of your shortlist. For most buyers, though, the Bravia 8 II remains the more complete television. It's not quite as bright, but it's more consistently convincing, costs less, and ultimately delivers the better picture overall.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture </strong>4</li><li><strong>Sound </strong>4</li><li><strong>Features </strong>4</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h"><strong>Samsung S99H</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9</strong></a><strong> review</strong></p><p><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p>
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                                                            <title><![CDATA[ Sony has leaked its new OLED TV, and I’m excited and disappointed in equal measure ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When <a href="https://www.whathifi.com/tv-home-cinema/televisions/sonys-true-rgb-mini-led-tvs-have-arrived-and-the-fight-is-on-against-samsung-and-tcl">Sony officially unveiled its 2026 TV range</a>, there was plenty of disappointment that it didn’t include a new OLED model – much of it from me.</p><p>These days, Sony tends to work on two-year lifecycles for its TVs, so I wasn’t expecting a successor to last year’s <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a>; but a replacement for 2024’s <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> seemed a fairly safe bet – as did a successor to the <a href="https://www.whathifi.com/reviews/sony-xr-48a90k">A90K</a>, which is now an incredible four years old.</p><p>The omission prompted some (again, mostly me) to theorise that Sony had in fact turned its back on OLED entirely, and that the <a href="https://www.whathifi.com/tv-home-cinema/televisions/could-the-bravia-8-ii-be-sonys-last-oled-tv-im-beginning-to-fear-it-might-be">Bravia 8 II could be the brand’s last OLED model</a>.</p><p>Last month, though, <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-could-be-gearing-up-to-announce-a-new-oled-tv-but-its-not-the-one-youre-expecting">we reported on rumours</a> that Sony was bracing to launch a brand-new OLED TV. And now, those rumours have been all but confirmed by the appearance of this new OLED set on <a href="https://www.sony.com.hk/en/bravia/products/bravia-6" target="_blank">several of Sony’s own websites</a>.</p><p>The listings, first spotted by <a href="https://x.com/High_Def_News" target="_blank"><em>High Def New</em>s</a> (thanks, <a href="https://thewalkmanblog.com/2026/07/05/bravia-6-oled-spotted-on-sony-website/" target="_blank"><em>The Walkman Blog</em></a>), confirm that the new OLED is indeed the Bravia 6. And, if the name wasn’t a big enough hint, the TV’s tagline – “OLED essentials, now within reach” – also confirms that this is indeed an entry-level OLED TV.</p><p>Naturally, I’m disappointed that Sony isn’t launching a new flagship OLED at this stage, but if the Bravia 6 is indeed Sony’s most affordable OLED TV yet, as the tagline suggests, that’s rather exciting news in its own right.</p><p>Full tech specs are currently absent from the live pages (another suggestion that they have gone live earlier than planned), but there are some nuggets of information to be gleaned.</p><p>First, the TV is listed in sizes ranging from 48 inches to 83 inches. That’s a broader range than Sony typically offers for its OLED TVs, but it’s also highly suggestive of the Bravia 6 using <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-display-has-a-new-hope-for-cheaper-oled-tvs-and-its-taking-the-fight-directly-to-mini-led">LG Display’s new OLED SE panel</a>, which is available in exactly those sizes and notably not in 42 inches.</p><p>While it’s not confirmed, we believe this is the panel that is already found in the <a href="https://www.whathifi.com/tv-home-cinema/televisions/the-b6-could-be-lgs-brightest-and-cheapest-budget-oled-yet">LG B6</a>, a set we will be reviewing very soon.</p><p>Another encouraging detail is that the Bravia 6 sports four HDMI 2.1 sockets. Gamers (myself included) have long lamented Sony’s models being limited to just two HDMI 2.1 sockets, with that limitation even being true of the new flagship <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a>, so this is very good news.</p><p>The listing also confirms that Dolby Vision is supported on the video side, and that Dolby Atmos and DTS:X are present on the audio side.</p><p>Unsurprisingly, like every other modern Bravia TV, the Bravia 6 also features the Google TV platform, which can be operated via voice control (though it’s not clear whether this is via a microphone built into the remote control or the TV itself).</p><p>We do know the TV includes ambient sensors, with the listing promising automatic picture adjustments based on room conditions.</p><p>None of the leaked listings includes pricing, so we don’t yet have any indication of where the Bravia 6 will sit in Sony’s range.</p><p>We don’t even know, in fact, whether the Bravia 6 will even come to the UK. Sony has a recent habit of releasing some models in certain regions but not others.</p><p>If it does launch the new model in the UK, there’s no guarantee that it will do so in all sizes: I note that <a href="https://www.sony.com.hk/en/bravia/products/bravia-6" target="_blank">Sony Hong Kong</a> is listing the Bravia 6 in 48-, 55- and 65-inch sizes, while <a href="https://www.sony.com/en-ga/bravia/products/bravia-6" target="_blank">Sony Gabon</a> is listing the 55-, 65-, 77- and 83-inch sizes.</p><p>We have approached Sony UK for comment. We don’t expect the company to confirm the Bravia 6 ahead of an official announcement, but with multiple regional Sony websites now listing the TV, that announcement surely can’t be far away.</p><p>Stay tuned for more on the Sony Bravia 6 as we get it.</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>Will the Bravia 6 be good enough and cheap enough to hit our list of the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best cheap TVs</strong></a><strong>?</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-has-leaked-its-new-oled-tv-and-im-excited-and-disappointed-in-equal-measure</link>
                                                                            <description>
                            <![CDATA[ While not the OLED I was hoping for, perhaps this is the OLED we need ]]>
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                                                                        <pubDate>Mon, 06 Jul 2026 15:50:01 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jul 2026 16:06:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Sony]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony Bravia 6 OLED TV, pictured against a white background]]></media:description>                                                            <media:text><![CDATA[The Sony Bravia 6 OLED TV, pictured against a white background]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony Bravia 6 OLED TV, pictured against a white background]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>When <a href="https://www.whathifi.com/tv-home-cinema/televisions/sonys-true-rgb-mini-led-tvs-have-arrived-and-the-fight-is-on-against-samsung-and-tcl">Sony officially unveiled its 2026 TV range</a>, there was plenty of disappointment that it didn’t include a new OLED model – much of it from me.</p><p>These days, Sony tends to work on two-year lifecycles for its TVs, so I wasn’t expecting a successor to last year’s <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a>; but a replacement for 2024’s <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> seemed a fairly safe bet – as did a successor to the <a href="https://www.whathifi.com/reviews/sony-xr-48a90k">A90K</a>, which is now an incredible four years old.</p><p>The omission prompted some (again, mostly me) to theorise that Sony had in fact turned its back on OLED entirely, and that the <a href="https://www.whathifi.com/tv-home-cinema/televisions/could-the-bravia-8-ii-be-sonys-last-oled-tv-im-beginning-to-fear-it-might-be">Bravia 8 II could be the brand’s last OLED model</a>.</p><p>Last month, though, <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-could-be-gearing-up-to-announce-a-new-oled-tv-but-its-not-the-one-youre-expecting">we reported on rumours</a> that Sony was bracing to launch a brand-new OLED TV. And now, those rumours have been all but confirmed by the appearance of this new OLED set on <a href="https://www.sony.com.hk/en/bravia/products/bravia-6" target="_blank">several of Sony’s own websites</a>.</p><p>The listings, first spotted by <a href="https://x.com/High_Def_News" target="_blank"><em>High Def New</em>s</a> (thanks, <a href="https://thewalkmanblog.com/2026/07/05/bravia-6-oled-spotted-on-sony-website/" target="_blank"><em>The Walkman Blog</em></a>), confirm that the new OLED is indeed the Bravia 6. And, if the name wasn’t a big enough hint, the TV’s tagline – “OLED essentials, now within reach” – also confirms that this is indeed an entry-level OLED TV.</p><p>Naturally, I’m disappointed that Sony isn’t launching a new flagship OLED at this stage, but if the Bravia 6 is indeed Sony’s most affordable OLED TV yet, as the tagline suggests, that’s rather exciting news in its own right.</p><p>Full tech specs are currently absent from the live pages (another suggestion that they have gone live earlier than planned), but there are some nuggets of information to be gleaned.</p><p>First, the TV is listed in sizes ranging from 48 inches to 83 inches. That’s a broader range than Sony typically offers for its OLED TVs, but it’s also highly suggestive of the Bravia 6 using <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-display-has-a-new-hope-for-cheaper-oled-tvs-and-its-taking-the-fight-directly-to-mini-led">LG Display’s new OLED SE panel</a>, which is available in exactly those sizes and notably not in 42 inches.</p><p>While it’s not confirmed, we believe this is the panel that is already found in the <a href="https://www.whathifi.com/tv-home-cinema/televisions/the-b6-could-be-lgs-brightest-and-cheapest-budget-oled-yet">LG B6</a>, a set we will be reviewing very soon.</p><p>Another encouraging detail is that the Bravia 6 sports four HDMI 2.1 sockets. Gamers (myself included) have long lamented Sony’s models being limited to just two HDMI 2.1 sockets, with that limitation even being true of the new flagship <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a>, so this is very good news.</p><p>The listing also confirms that Dolby Vision is supported on the video side, and that Dolby Atmos and DTS:X are present on the audio side.</p><p>Unsurprisingly, like every other modern Bravia TV, the Bravia 6 also features the Google TV platform, which can be operated via voice control (though it’s not clear whether this is via a microphone built into the remote control or the TV itself).</p><p>We do know the TV includes ambient sensors, with the listing promising automatic picture adjustments based on room conditions.</p><p>None of the leaked listings includes pricing, so we don’t yet have any indication of where the Bravia 6 will sit in Sony’s range.</p><p>We don’t even know, in fact, whether the Bravia 6 will even come to the UK. Sony has a recent habit of releasing some models in certain regions but not others.</p><p>If it does launch the new model in the UK, there’s no guarantee that it will do so in all sizes: I note that <a href="https://www.sony.com.hk/en/bravia/products/bravia-6" target="_blank">Sony Hong Kong</a> is listing the Bravia 6 in 48-, 55- and 65-inch sizes, while <a href="https://www.sony.com/en-ga/bravia/products/bravia-6" target="_blank">Sony Gabon</a> is listing the 55-, 65-, 77- and 83-inch sizes.</p><p>We have approached Sony UK for comment. We don’t expect the company to confirm the Bravia 6 ahead of an official announcement, but with multiple regional Sony websites now listing the TV, that announcement surely can’t be far away.</p><p>Stay tuned for more on the Sony Bravia 6 as we get it.</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>Will the Bravia 6 be good enough and cheap enough to hit our list of the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best cheap TVs</strong></a><strong>?</strong></p>
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                                                            <title><![CDATA[ I've been helping people buy TVs for over 4 years – here are my 4 free tips that will make your TV feel (almost) brand new ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Buying a new TV is a major investment. </p><p>As a massive home cinema fan, I know I'm in a privileged position; I’m constantly surrounded by the latest flagship OLEDs, and it’s easy to become desensitised to the huge prices that are attached. </p><p>That is why I always try to stay grounded when offering buying advice – especially during massive sales events like Black Friday and Prime Day.</p><p>Take the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">LG C5</a>, for example. This Award-winning set was an absolute steal during recent sales, with the 55-inch model plummeting to £989; a massive £910 saving. But even at a heavy discount, it's still a serious chunk of change.</p><p>It's easy to get swept up in the hype, but if a new screen isn't in your budget right now, the endless onslaught of deals can be frustrating. </p><p>Fear not. If you're craving an upgrade but need to eke out the lifespan of your current display, I’ve got a few tips to tide you over. These simple, free adjustments – ranging from a bit of late Spring cleaning to a deep dive into your picture settings – can make your old TV feel almost brand new.</p><h2 id="1-update-your-software">1. Update your software</h2><p>First and foremost, you should head to the settings menu within your TV's operating system. Under "about", "system", or "support" (depending on your model of TV), you should see an option to initiate a software update.</p><p>There may also be an option to switch auto-updates on, which I would recommend doing to ensure your TV is always up to date.</p><p>While it's not always a miracle cure, a software update can help to fix sluggish software, and you might find that your TV suddenly has new features and an updated look, and apps may run smoother too.</p><h2 id="2-clear-your-apps-cache">2. Clear your apps cache</h2><p>Another software-related tip that can help speed up a chugging operating system is to clear your TV's applications cache.</p><p>Usually found within the apps section of your TV's settings menu (I recommend consulting your TV's manual or searching the model number online to find the setting), clearing your apps cache will declutter unnecessary stored files, which should result in quicker loading times, prevent crashes, and even free up space in your TV's internal storage.</p><p>The best part is that you shouldn't be logged out of your apps, and any settings you've changed will also remain.</p><p>This is a quick, easy trick that not many people will think to do, but it can help fix those annoying app niggles.</p><h2 id="3-clean-that-screen">3. Clean that screen</h2><p>Here's one I'm guilty of not doing enough.</p><p>It's simple science: your TV generates static electricity during use, which attracts dust and fibre in the air. That dust build-up becomes more visible over time, which, unsurprisingly, can impact the picture performance of your TV.</p><p>Now, if you're anything like me, you'll only have noticed that your TV has gradually been building up dust when the light hits it just right, and then you'll be immediately horrified at how you haven't noticed this sooner.</p><p>But fret not! Simply turn off your TV, let it cool down for a short while if you've been using it (especially if it's an OLED, which tends to run especially hot), and then gently wipe the screen with a clean microfibre cloth to clean it, without damaging the screen.</p><p>If you want to take things further and wish to give your TV screen more of a deep clean, then you can invest in a screen cleaning kit. We're partial to this <a href="https://www.amazon.co.uk/Screen-Natural-Cleaner-Premium-Microfiber/dp/B01054S5FM/" target="_blank">Screen Mom</a> set in the TV testing room. Just be sure to spray the cleaner onto the cloth to avoid streaks.</p><h2 id="4-take-another-look-at-your-picture-settings">4. Take another look at your picture settings</h2><p>Diving back into the picture settings can make the TV you've been using for years feel brand new. </p><p>Trying out a new picture mode, or tweaking simple settings such as motion, can unearth improvements that you may not have known your TV is capable of. </p><p>If you've left your TV in the standard picture mode after unboxing it years ago, then now is the time to try out the movie mode, or delve into Filmmaker Mode (or, if you're using a Sony TV, the professional picture mode) for a more cinematic experience.</p><p>Tweaking the motion settings can help to smooth out judder, but if you have it turned up to the maximum setting, then you might find that turning it down will make your TV look much more natural.</p><p>Feel free to take a trial-and-error approach here to find the best settings to suit you; most, if not all, TVs we've tested feature an option in the settings menu to reset the picture settings to default if you get a little bit too creative.</p><p><strong>MORE:</strong></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TV</strong></a></p><p><strong>As well as the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best cheap TVs</strong></a></p><p><strong>And read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 65-inch OLED TV review</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/ive-been-helping-people-buy-tvs-for-over-4-years-here-are-my-4-free-tips-that-will-make-your-tv-feel-almost-brand-new</link>
                                                                            <description>
                            <![CDATA[ These simple tips can breathe new life into your TV ]]>
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                                                                        <pubDate>Sun, 05 Jul 2026 13:37:14 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jul 2026 08:41:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A TCL TV on a wooden media unit with an Adventures in AV logo in the top right corner]]></media:description>                                                            <media:text><![CDATA[A TCL TV on a wooden media unit with an Adventures in AV logo in the top right corner]]></media:text>
                                <media:title type="plain"><![CDATA[A TCL TV on a wooden media unit with an Adventures in AV logo in the top right corner]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>Buying a new TV is a major investment. </p><p>As a massive home cinema fan, I know I'm in a privileged position; I’m constantly surrounded by the latest flagship OLEDs, and it’s easy to become desensitised to the huge prices that are attached. </p><p>That is why I always try to stay grounded when offering buying advice – especially during massive sales events like Black Friday and Prime Day.</p><p>Take the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">LG C5</a>, for example. This Award-winning set was an absolute steal during recent sales, with the 55-inch model plummeting to £989; a massive £910 saving. But even at a heavy discount, it's still a serious chunk of change.</p><p>It's easy to get swept up in the hype, but if a new screen isn't in your budget right now, the endless onslaught of deals can be frustrating. </p><p>Fear not. If you're craving an upgrade but need to eke out the lifespan of your current display, I’ve got a few tips to tide you over. These simple, free adjustments – ranging from a bit of late Spring cleaning to a deep dive into your picture settings – can make your old TV feel almost brand new.</p><h2 id="1-update-your-software">1. Update your software</h2><p>First and foremost, you should head to the settings menu within your TV's operating system. Under "about", "system", or "support" (depending on your model of TV), you should see an option to initiate a software update.</p><p>There may also be an option to switch auto-updates on, which I would recommend doing to ensure your TV is always up to date.</p><p>While it's not always a miracle cure, a software update can help to fix sluggish software, and you might find that your TV suddenly has new features and an updated look, and apps may run smoother too.</p><h2 id="2-clear-your-apps-cache">2. Clear your apps cache</h2><p>Another software-related tip that can help speed up a chugging operating system is to clear your TV's applications cache.</p><p>Usually found within the apps section of your TV's settings menu (I recommend consulting your TV's manual or searching the model number online to find the setting), clearing your apps cache will declutter unnecessary stored files, which should result in quicker loading times, prevent crashes, and even free up space in your TV's internal storage.</p><p>The best part is that you shouldn't be logged out of your apps, and any settings you've changed will also remain.</p><p>This is a quick, easy trick that not many people will think to do, but it can help fix those annoying app niggles.</p><h2 id="3-clean-that-screen">3. Clean that screen</h2><p>Here's one I'm guilty of not doing enough.</p><p>It's simple science: your TV generates static electricity during use, which attracts dust and fibre in the air. That dust build-up becomes more visible over time, which, unsurprisingly, can impact the picture performance of your TV.</p><p>Now, if you're anything like me, you'll only have noticed that your TV has gradually been building up dust when the light hits it just right, and then you'll be immediately horrified at how you haven't noticed this sooner.</p><p>But fret not! Simply turn off your TV, let it cool down for a short while if you've been using it (especially if it's an OLED, which tends to run especially hot), and then gently wipe the screen with a clean microfibre cloth to clean it, without damaging the screen.</p><p>If you want to take things further and wish to give your TV screen more of a deep clean, then you can invest in a screen cleaning kit. We're partial to this <a href="https://www.amazon.co.uk/Screen-Natural-Cleaner-Premium-Microfiber/dp/B01054S5FM/" target="_blank">Screen Mom</a> set in the TV testing room. Just be sure to spray the cleaner onto the cloth to avoid streaks.</p><h2 id="4-take-another-look-at-your-picture-settings">4. Take another look at your picture settings</h2><p>Diving back into the picture settings can make the TV you've been using for years feel brand new. </p><p>Trying out a new picture mode, or tweaking simple settings such as motion, can unearth improvements that you may not have known your TV is capable of. </p><p>If you've left your TV in the standard picture mode after unboxing it years ago, then now is the time to try out the movie mode, or delve into Filmmaker Mode (or, if you're using a Sony TV, the professional picture mode) for a more cinematic experience.</p><p>Tweaking the motion settings can help to smooth out judder, but if you have it turned up to the maximum setting, then you might find that turning it down will make your TV look much more natural.</p><p>Feel free to take a trial-and-error approach here to find the best settings to suit you; most, if not all, TVs we've tested feature an option in the settings menu to reset the picture settings to default if you get a little bit too creative.</p><p><strong>MORE:</strong></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TV</strong></a></p><p><strong>As well as the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best cheap TVs</strong></a></p><p><strong>And read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 65-inch OLED TV review</strong></a></p>
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                                                            <title><![CDATA[ LG’s 4K TV on wheels boasts a “flexible and enjoyable” viewing experience from any room ]]></title>
                                                                                                <dc:content><![CDATA[ <p>LG has launched its latest moveable screen display to deliver “a more flexible and enjoyable entertainment experience”.</p><p>That comes in the form of the rather clunkily named StanbyME 2 Max (does anyone else have Ben E. King stuck in their head now?), which expands on the first iteration five years after it came out.</p><p>The idea is to take the screen with you from room to room, as it features a detachable display that can be mounted on a wheeled stand. You can use it in either portrait or landscape mode, and you can use the screen-mirroring function with your phone.</p><p>The previous model was available in 27 inches; the new version bumps that up a little to 32 inches. This display supports up to 4K resolution, 60Hz refresh rate, and Dolby Vision HDR.  </p><p>There is also a built-in battery that offers up to 4.5 hours of use before needing to be plugged into the mains, so it should last for at least the runtime of <em>Oppenheimer</em> (and then the start of <em>Barbie</em>). </p><p>In terms of audio, there is Dolby Atmos support to provide “an enveloping soundscape with richer detail”. The system is also powered by LG’s Alpha 8 AI Processor Gen3, which uses AI to deliver a virtual 11.1.2-channel surround sound.</p><p>When not in use, it can display artwork from the LG Gallery+, which will possibly make it less of an eyesore.</p><p>We are still waiting on UK or Australian pricing, but it costs $1299 in the US (around £970 / AU$1870). That seems pretty steep for a 32-inch display, even if it can be wheeled around the house.</p><p>Whether it will be a practical portable addition to your home or just a bigger screen to doom scroll on remains to be seen, but we are certainly curious to find out.</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong></strong></p><p><strong>Check out the </strong><a href="https://www.whathifi.com/best-buys/best-dolby-atmos-soundbars-the-best-atmos-tv-speakers"><strong>best Dolby Atmos soundbars</strong></a><strong></strong></p><p><strong>Here is our</strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong> LG C6 OLED TV review</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/lgs-4k-tv-on-wheels-boasts-a-flexible-and-enjoyable-viewing-experience-from-any-room</link>
                                                                            <description>
                            <![CDATA[ But its price tag gives us pause for thought ]]>
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                                                                        <pubDate>Thu, 02 Jul 2026 13:43:48 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Jul 2026 13:46:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ robyn.quick@futurenet.com (Robyn Quick) ]]></author>                    <dc:creator><![CDATA[ Robyn Quick ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/7XwqhnrrX4k4inmqwwNggX.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[LG]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The StanbyME 2 Max sits on the side of a living room displaying a yellow clock face]]></media:description>                                                            <media:text><![CDATA[The StanbyME 2 Max sits on the side of a living room displaying a yellow clock face]]></media:text>
                                <media:title type="plain"><![CDATA[The StanbyME 2 Max sits on the side of a living room displaying a yellow clock face]]></media:title>
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                                <p>LG has launched its latest moveable screen display to deliver “a more flexible and enjoyable entertainment experience”.</p><p>That comes in the form of the rather clunkily named StanbyME 2 Max (does anyone else have Ben E. King stuck in their head now?), which expands on the first iteration five years after it came out.</p><p>The idea is to take the screen with you from room to room, as it features a detachable display that can be mounted on a wheeled stand. You can use it in either portrait or landscape mode, and you can use the screen-mirroring function with your phone.</p><p>The previous model was available in 27 inches; the new version bumps that up a little to 32 inches. This display supports up to 4K resolution, 60Hz refresh rate, and Dolby Vision HDR.  </p><p>There is also a built-in battery that offers up to 4.5 hours of use before needing to be plugged into the mains, so it should last for at least the runtime of <em>Oppenheimer</em> (and then the start of <em>Barbie</em>). </p><p>In terms of audio, there is Dolby Atmos support to provide “an enveloping soundscape with richer detail”. The system is also powered by LG’s Alpha 8 AI Processor Gen3, which uses AI to deliver a virtual 11.1.2-channel surround sound.</p><p>When not in use, it can display artwork from the LG Gallery+, which will possibly make it less of an eyesore.</p><p>We are still waiting on UK or Australian pricing, but it costs $1299 in the US (around £970 / AU$1870). That seems pretty steep for a 32-inch display, even if it can be wheeled around the house.</p><p>Whether it will be a practical portable addition to your home or just a bigger screen to doom scroll on remains to be seen, but we are certainly curious to find out.</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong></strong></p><p><strong>Check out the </strong><a href="https://www.whathifi.com/best-buys/best-dolby-atmos-soundbars-the-best-atmos-tv-speakers"><strong>best Dolby Atmos soundbars</strong></a><strong></strong></p><p><strong>Here is our</strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong> LG C6 OLED TV review</strong></a></p>
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                                                            <title><![CDATA[ I test TVs for a living, and I know the Sony Bravia 8 II is the best TV out there – but I recommend this other OLED deal right now ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I've been totally open about my love for the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>. Not only is it the current What Hi-Fi? Awards TV of the year, it's also the TV I use at home.</p><p>Seeing as I've been reviewing TVs for almost 20 years, that hopefully says a lot.</p><p>The Bravia 8 II is also on sale right now, with the 65-inch version available for <a href="https://www.richersounds.com/sony-bravia-8-ii-k65xr8m25b/" target="_blank">£2099 at Richer Sounds</a>.</p><p>That's not the cheapest it's ever been (that would be £1979), but it's still a good price for what is an absolutely awesome TV.</p><p>If I were looking to buy a premium TV right now, though, it's the 65-inch LG C5 I would go for.</p><p>It's a step-down OLED rather than a flagship like the Bravia 8 II, but it's still an absolutely cracking all-rounder of a TV, and it's currently available for <a href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank">£1299 at Amazon</a>.</p><p>That price difference is just too big to ignore.</p><div class="product"><a data-dimension112="883b8729-34fd-4a07-a3fa-54f93605a2c1" data-action="Deal Block" data-label="OLED65C5 2025 OLED TV" data-dimension48="OLED65C5 2025 OLED TV" data-dimension25="£1299" href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1210px;"><p class="vanilla-image-block" style="padding-top:99.17%;"><img id="k5grgARYkmmCGmcyYaMA88" name="1759822931.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/k5grgARYkmmCGmcyYaMA88.jpg" mos="" align="middle" fullscreen="" width="1210" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank" rel="nofollow" data-dimension112="883b8729-34fd-4a07-a3fa-54f93605a2c1" data-action="Deal Block" data-label="OLED65C5 2025 OLED TV" data-dimension48="OLED65C5 2025 OLED TV" data-dimension25="£1299">OLED65C5 2025 OLED TV: was £2700 now £1299</a></strong><br><strong>Lowest-ever price: £1231</strong><br>The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals (including the Sony Bravia 8 II) can't match.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank" rel="nofollow" data-dimension112="883b8729-34fd-4a07-a3fa-54f93605a2c1" data-action="Deal Block" data-label="OLED65C5 2025 OLED TV" data-dimension48="OLED65C5 2025 OLED TV" data-dimension25="£1299">View Deal</a></p></div><p>In our review, we awarded the C5 five stars, praising it for delivering "excellent all-round performance" that punches well above its price.</p><p>It's one of those rare TVs that doesn't have any glaring weaknesses, making it an easy recommendation whether you're a movie buff, sports fan or gamer.</p><p>Picture quality is the obvious highlight. The C5 produces rich, vibrant colours without sacrificing authenticity, while its contrast is superb, delivering the deep blacks and bright highlights that OLED TVs are famous for.</p><p>It's also wonderfully sharp and detailed, with excellent motion handling that keeps everything from fast-paced football to blockbuster action films looking smooth and natural.</p><p>Gaming is another area where the LG excels. All four HDMI sockets support the full HDMI 2.1 specification, including 4K/165Hz, VRR and ALLM, making it one of the most comprehensively equipped gaming TVs around.</p><p>Now, let's be clear: the Sony Bravia 8 II is still the better TV. It's brighter, more vibrant and more refined, producing an even more cinematic and authentic picture. Its built-in sound system is also leagues ahead of the LG's, delivering audio that's fuller, weightier and more immersive than almost any other TV.</p><p>If money were no object, I'd still tell you to buy the Bravia 8 II.</p><p>But money almost always <em>is</em> an object. And when you're looking at an £800 price difference, the LG C5 becomes the smarter buy.</p><p><strong>MORE:</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> and </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best TV deals</strong></a><strong> available right now</strong></p><p><strong>And here are the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a></p> ]]></dc:content>
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                            <![CDATA[ I love my Bravia 8 II, but this rival deal is impossible to ignore ]]>
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                                                                        <pubDate>Fri, 26 Jun 2026 10:37:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Drive To Survive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C5 55-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C5 55-inch OLED TV]]></media:text>
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                                <p>I've been totally open about my love for the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>. Not only is it the current What Hi-Fi? Awards TV of the year, it's also the TV I use at home.</p><p>Seeing as I've been reviewing TVs for almost 20 years, that hopefully says a lot.</p><p>The Bravia 8 II is also on sale right now, with the 65-inch version available for <a href="https://www.richersounds.com/sony-bravia-8-ii-k65xr8m25b/" target="_blank">£2099 at Richer Sounds</a>.</p><p>That's not the cheapest it's ever been (that would be £1979), but it's still a good price for what is an absolutely awesome TV.</p><p>If I were looking to buy a premium TV right now, though, it's the 65-inch LG C5 I would go for.</p><p>It's a step-down OLED rather than a flagship like the Bravia 8 II, but it's still an absolutely cracking all-rounder of a TV, and it's currently available for <a href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank">£1299 at Amazon</a>.</p><p>That price difference is just too big to ignore.</p><div class="product"><a data-dimension112="883b8729-34fd-4a07-a3fa-54f93605a2c1" data-action="Deal Block" data-label="OLED65C5 2025 OLED TV" data-dimension48="OLED65C5 2025 OLED TV" data-dimension25="£1299" href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1210px;"><p class="vanilla-image-block" style="padding-top:99.17%;"><img id="k5grgARYkmmCGmcyYaMA88" name="1759822931.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/k5grgARYkmmCGmcyYaMA88.jpg" mos="" align="middle" fullscreen="" width="1210" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank" rel="nofollow" data-dimension112="883b8729-34fd-4a07-a3fa-54f93605a2c1" data-action="Deal Block" data-label="OLED65C5 2025 OLED TV" data-dimension48="OLED65C5 2025 OLED TV" data-dimension25="£1299">OLED65C5 2025 OLED TV: was £2700 now £1299</a></strong><br><strong>Lowest-ever price: £1231</strong><br>The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals (including the Sony Bravia 8 II) can't match.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14NSMPH" target="_blank" rel="nofollow" data-dimension112="883b8729-34fd-4a07-a3fa-54f93605a2c1" data-action="Deal Block" data-label="OLED65C5 2025 OLED TV" data-dimension48="OLED65C5 2025 OLED TV" data-dimension25="£1299">View Deal</a></p></div><p>In our review, we awarded the C5 five stars, praising it for delivering "excellent all-round performance" that punches well above its price.</p><p>It's one of those rare TVs that doesn't have any glaring weaknesses, making it an easy recommendation whether you're a movie buff, sports fan or gamer.</p><p>Picture quality is the obvious highlight. The C5 produces rich, vibrant colours without sacrificing authenticity, while its contrast is superb, delivering the deep blacks and bright highlights that OLED TVs are famous for.</p><p>It's also wonderfully sharp and detailed, with excellent motion handling that keeps everything from fast-paced football to blockbuster action films looking smooth and natural.</p><p>Gaming is another area where the LG excels. All four HDMI sockets support the full HDMI 2.1 specification, including 4K/165Hz, VRR and ALLM, making it one of the most comprehensively equipped gaming TVs around.</p><p>Now, let's be clear: the Sony Bravia 8 II is still the better TV. It's brighter, more vibrant and more refined, producing an even more cinematic and authentic picture. Its built-in sound system is also leagues ahead of the LG's, delivering audio that's fuller, weightier and more immersive than almost any other TV.</p><p>If money were no object, I'd still tell you to buy the Bravia 8 II.</p><p>But money almost always <em>is</em> an object. And when you're looking at an £800 price difference, the LG C5 becomes the smarter buy.</p><p><strong>MORE:</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> and </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best TV deals</strong></a><strong> available right now</strong></p><p><strong>And here are the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a></p>
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                                                            <title><![CDATA[ Prime Day warning: Samsung and LG’s five-star OLEDs are great examples of why we don’t recommend new flagships very often (at least right away) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Within the world of technology, there is often a misguided notion that newer always means better.</p><p>That is certainly true in the world of TV, especially with OLED sets. And OLED is a key tech on which readers, friends, family and random passers by often ask us for advice.</p><p>That has been especially true during this year’s Prime Day, when more than a couple of people have asked if there are any decent deals going on the two big-name flagship sets we recently reviewed – the five-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG G6</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">Samsung S99H</a>.</p><p>If you’re dead to rights hellbent on one of them being your next TV, then I am pleased to report that, yes, there are deals running on both.</p><p>The best I have spotted is <a href="https://www.richersounds.com/samsung-qe55s99h/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALUBYAZZZHFBRwBCXsX-4rizezkFVRV0HFjhBom698aH3mXrqGUoNR0aAmTPEALw_wcB">Richer Sounds’ deal on the 55-inch S99H</a>. You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout. You can then save a further £250 by claiming cashback from Samsung after purchase, letting you grab the cutting-edge set for £1899.</p><p>For the LG G6, numerous retailers, including <a href="https://petertyson.co.uk/lg-oled55g66ls?gad_source=1&gad_campaignid=21423437457&gbraid=0AAAAAoScVIGE9FL-9Tjid3jpuItxatNbs&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALVWAA86Ij0n0AxOM-DN8TGGu-96qi1UDsD0K76EQ17a_4z402qhz-UaAiyeEALw_wcB">Peter Tyson</a> and <a href="https://www.richersounds.com/lg-oled55g66ls/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALWjYt02qfrRKxsiKadha0nNcV8Rz-rNgROy98ClEKANMsHYyX8RSx0aArHeEALw_wcB">Richer Sounds</a>, have lopped £400 off the set’s original asking price, letting you grab one for £2099. </p><p>Both, in isolation, are pretty good deals, considering how recently the two TVs launched. But they’re not the TVs I, or any of the home cinema reviews team, would recommend right now.</p><p>Yes, they are top performers. The Samsung S99H in particular is a brilliant set that we describe as “the best Samsung has ever made”. We don’t give praise like that lightly.</p><p>The problem is that, even discounted, the S99H and G6 are expensive luxuries that are considerably pricier than a key rival, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><p>Our current Product of the Award winner, <a href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers">the Sony Bravia 8 II, is on sale at Richer Sounds for £1699</a>, when you use the discount code, RSTV100, at checkout. That makes it £200 cheaper than the Samsung and £300 less than the LG.</p><div class="product"><a data-dimension112="e5532d28-2ddb-4005-a8fd-0aa156281917" data-action="Deal Block" data-label="Bravia 8 II K55XR8M25PB" data-dimension48="Bravia 8 II K55XR8M25PB" data-dimension25="£1699" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8wm7hZfMKtJhPzQYTUy79T" name="Sony Bravia 8 II (Future hands on) Insta" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/8wm7hZfMKtJhPzQYTUy79T.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers" target="_blank" rel="nofollow" data-dimension112="e5532d28-2ddb-4005-a8fd-0aa156281917" data-action="Deal Block" data-label="Bravia 8 II K55XR8M25PB" data-dimension48="Bravia 8 II K55XR8M25PB" data-dimension25="£1699">Bravia 8 II K55XR8M25PB: was £2500 now £1699</a></strong><br>It may not be the newest QD-OLED in town, but the Bravia 8 II is still an incredibly accomplished TV capable of going toe to toe with new models in most areas. And with its lower price, it’s also better value for money right now.<a class="view-deal button" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers" target="_blank" rel="nofollow" data-dimension112="e5532d28-2ddb-4005-a8fd-0aa156281917" data-action="Deal Block" data-label="Bravia 8 II K55XR8M25PB" data-dimension48="Bravia 8 II K55XR8M25PB" data-dimension25="£1699">View Deal</a></p></div><div data-widget-type="review" data-model-name="Sony Bravia 8 II 55-inch QD-OLED TV" class="hawk-root"></div><p>Despite being older, the Bravia 8 II is still extremely competitive – we ran it against the G6 and S99H when we reviewed the new sets. </p><p>The upgrades offered by the S99H and G6 are limited to a smidge more peak-brightness here, a tad more colour-volume there. Even then, the Sony occasionally beats its newer rivals, offering a touch more dark detail and bit more finesse with its contrast in certain scenes. And that’s before we start talking about its better audio.</p><p>All of which helps to explain why we don’t tend to recommend buying the latest OLED TVs so soon after launch. </p><p>Year-on-year upgrades tend to be incremental (though there are exceptions to this rule). Still, TV makers launch new sets with incredibly high starting RRPs, just as the older models are plummeting in price.  </p><p>And that’s the point we’re at with the S99H and G6. If you really want one of these sets rather than the older Bravia 8 II, we recommend waiting until later in the year, when the newer sets’ prices will almost certainly have dropped a little deeper. This usually happens in November, around Black Friday. </p><p>Until then, I strongly suggest looking at the much cheaper Sony Bravia 8 II. It represents significantly better value right now.</p><p><strong>MORE: </strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-o"><strong>best OLED TVs </strong></a><strong>we have tested</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/best-55-inch-tvs-great-value-4k-smart-tvs"><strong>best 55-inch TVs</strong></a></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-our-home-cinema-experts-picks-of-the-best-oled-tv-dolby-atmos-soundbar-projector-deals-and-more"><strong>Prime Day 2026 home cinema deals live hub</strong></a></p> ]]></dc:content>
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                            <![CDATA[ It’s all about return on investment… ]]>
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                                                                        <pubDate>Thu, 25 Jun 2026 13:53:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Our Planet II]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung S99H 55-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[Samsung S99H 55-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung S99H 55-inch OLED TV]]></media:title>
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                                <p>Within the world of technology, there is often a misguided notion that newer always means better.</p><p>That is certainly true in the world of TV, especially with OLED sets. And OLED is a key tech on which readers, friends, family and random passers by often ask us for advice.</p><p>That has been especially true during this year’s Prime Day, when more than a couple of people have asked if there are any decent deals going on the two big-name flagship sets we recently reviewed – the five-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG G6</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h">Samsung S99H</a>.</p><p>If you’re dead to rights hellbent on one of them being your next TV, then I am pleased to report that, yes, there are deals running on both.</p><p>The best I have spotted is <a href="https://www.richersounds.com/samsung-qe55s99h/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALUBYAZZZHFBRwBCXsX-4rizezkFVRV0HFjhBom698aH3mXrqGUoNR0aAmTPEALw_wcB">Richer Sounds’ deal on the 55-inch S99H</a>. You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout. You can then save a further £250 by claiming cashback from Samsung after purchase, letting you grab the cutting-edge set for £1899.</p><p>For the LG G6, numerous retailers, including <a href="https://petertyson.co.uk/lg-oled55g66ls?gad_source=1&gad_campaignid=21423437457&gbraid=0AAAAAoScVIGE9FL-9Tjid3jpuItxatNbs&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALVWAA86Ij0n0AxOM-DN8TGGu-96qi1UDsD0K76EQ17a_4z402qhz-UaAiyeEALw_wcB">Peter Tyson</a> and <a href="https://www.richersounds.com/lg-oled55g66ls/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALWjYt02qfrRKxsiKadha0nNcV8Rz-rNgROy98ClEKANMsHYyX8RSx0aArHeEALw_wcB">Richer Sounds</a>, have lopped £400 off the set’s original asking price, letting you grab one for £2099. </p><p>Both, in isolation, are pretty good deals, considering how recently the two TVs launched. But they’re not the TVs I, or any of the home cinema reviews team, would recommend right now.</p><p>Yes, they are top performers. The Samsung S99H in particular is a brilliant set that we describe as “the best Samsung has ever made”. We don’t give praise like that lightly.</p><p>The problem is that, even discounted, the S99H and G6 are expensive luxuries that are considerably pricier than a key rival, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><p>Our current Product of the Award winner, <a href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers">the Sony Bravia 8 II, is on sale at Richer Sounds for £1699</a>, when you use the discount code, RSTV100, at checkout. That makes it £200 cheaper than the Samsung and £300 less than the LG.</p><div class="product"><a data-dimension112="e5532d28-2ddb-4005-a8fd-0aa156281917" data-action="Deal Block" data-label="Bravia 8 II K55XR8M25PB" data-dimension48="Bravia 8 II K55XR8M25PB" data-dimension25="£1699" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8wm7hZfMKtJhPzQYTUy79T" name="Sony Bravia 8 II (Future hands on) Insta" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/8wm7hZfMKtJhPzQYTUy79T.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers" target="_blank" rel="nofollow" data-dimension112="e5532d28-2ddb-4005-a8fd-0aa156281917" data-action="Deal Block" data-label="Bravia 8 II K55XR8M25PB" data-dimension48="Bravia 8 II K55XR8M25PB" data-dimension25="£1699">Bravia 8 II K55XR8M25PB: was £2500 now £1699</a></strong><br>It may not be the newest QD-OLED in town, but the Bravia 8 II is still an incredibly accomplished TV capable of going toe to toe with new models in most areas. And with its lower price, it’s also better value for money right now.<a class="view-deal button" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/?gad_source=1&gad_campaignid=19905771081&gbraid=0AAAAADEuy50-N0H2HnMRPylKLSlWsZtpl&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALW4BrZ50rawQaI0K1hC2WqSASLx9tYMCVf-DMO1qczbC_YJpO7YtSQaAnv9EALw_wcB#tab-offers" target="_blank" rel="nofollow" data-dimension112="e5532d28-2ddb-4005-a8fd-0aa156281917" data-action="Deal Block" data-label="Bravia 8 II K55XR8M25PB" data-dimension48="Bravia 8 II K55XR8M25PB" data-dimension25="£1699">View Deal</a></p></div><div data-widget-type="review" data-model-name="Sony Bravia 8 II 55-inch QD-OLED TV" class="hawk-root"></div><p>Despite being older, the Bravia 8 II is still extremely competitive – we ran it against the G6 and S99H when we reviewed the new sets. </p><p>The upgrades offered by the S99H and G6 are limited to a smidge more peak-brightness here, a tad more colour-volume there. Even then, the Sony occasionally beats its newer rivals, offering a touch more dark detail and bit more finesse with its contrast in certain scenes. And that’s before we start talking about its better audio.</p><p>All of which helps to explain why we don’t tend to recommend buying the latest OLED TVs so soon after launch. </p><p>Year-on-year upgrades tend to be incremental (though there are exceptions to this rule). Still, TV makers launch new sets with incredibly high starting RRPs, just as the older models are plummeting in price.  </p><p>And that’s the point we’re at with the S99H and G6. If you really want one of these sets rather than the older Bravia 8 II, we recommend waiting until later in the year, when the newer sets’ prices will almost certainly have dropped a little deeper. This usually happens in November, around Black Friday. </p><p>Until then, I strongly suggest looking at the much cheaper Sony Bravia 8 II. It represents significantly better value right now.</p><p><strong>MORE: </strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-o"><strong>best OLED TVs </strong></a><strong>we have tested</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/best-55-inch-tvs-great-value-4k-smart-tvs"><strong>best 55-inch TVs</strong></a></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-our-home-cinema-experts-picks-of-the-best-oled-tv-dolby-atmos-soundbar-projector-deals-and-more"><strong>Prime Day 2026 home cinema deals live hub</strong></a></p>
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                                                            <title><![CDATA[ LG’s best step-down OLED TV is at its lowest-ever price – but I have a controversial bit of advice ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you’re looking for a new OLED TV over Prime Day, you will be pleased to learn that the five-star LG C6 we christened “the firm’s finest step-down model to date” mere weeks ago has had its price slashed.</p><p>Right now <a href="https://www.amazon.co.uk/LG-OLED-evo-55-inch-Smart-Dark-Titan-Silver-Quartzite-Marble-effect-back/dp/B0GT9VGFLR/ref=sr_1_3?adgrpid=191565327052&dib=eyJ2IjoiMSJ9.kKK9FJQKSfp9uSYu_Bun9TOh3UOU1db7zF9fjCtSk_rbCG42ScmV55v20cR7OyUM-IgBY0q6Hdx2EhKzMn5wjpFY2yQI3jRb7Ur3bba_IiPX7bpFg2YJMwHIKHOKVVtT6g_wMglhOeb1B9o8sbMPmqDhI22SyWuXFT55Yxi4AnRfC3_2QR51-9iNEQRSzUjg2vauL5khhJsjLP6GiZB7XizoNwSWSaNioEjHr9WRIXs.WLdal2fLgEbc9jqJIsAxS5PiNfp7U0nBizsbvaK_rmw&dib_tag=se&gad_source=1&hvadid=793938525526&hvdev=c&hvexpln=0&hvlocphy=9044961&hvnetw=g&hvocijid=11807734117937476530--&hvqmt=b&hvrand=11807734117937476530&hvtargid=kwd-2298677599121&hydadcr=3518_2472060_12199&keywords=lg%2Boled%2Bevo%2Bc4%2B55">you can grab a 55-inch LG C6 for £1427.98 at Amazon</a>. That is a solid £371.02 saving on the TV’s launch price.</p><p>But, before you go rushing to grab one, I’d urge you to check out the even better deal I have spotted on the older LG C5. <a href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1">You can pick one up on Amazon for £906.09</a>. That’s a solid £993.91 saving on its launch RRP and the best price we have seen for it.</p><div class="product"><a data-dimension112="04991609-19a6-4b54-9aef-86fe6e8e4ded" data-action="Deal Block" data-label="C5 (55-inch)" data-dimension48="C5 (55-inch)" data-dimension25="£993.01" href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tuxagMT8naDGSk2LEgDSZf" name="LG OLED55C5 (Future hands on) Insta" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/tuxagMT8naDGSk2LEgDSZf.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1" target="_blank" rel="nofollow" data-dimension112="04991609-19a6-4b54-9aef-86fe6e8e4ded" data-action="Deal Block" data-label="C5 (55-inch)" data-dimension48="C5 (55-inch)" data-dimension25="£993.01">C5 (55-inch): was £1400 now £993.01</a></strong><br>The 55-inch C5 can’t burn quite as bright as the new C6, and its colours aren’t quite as realistic, but it’s still a fantastic performer that is more than enough OLED for most people. And at its current price it’s leagues ahead of the competition when it comes to value for money. If you want a top deal on a five-star OLED, we strongly recommend considering it.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1" target="_blank" rel="nofollow" data-dimension112="04991609-19a6-4b54-9aef-86fe6e8e4ded" data-action="Deal Block" data-label="C5 (55-inch)" data-dimension48="C5 (55-inch)" data-dimension25="£993.01">View Deal</a></p></div><div data-widget-type="review" data-model-name="LG OLED evo AI C5 55-inch TV 2025" class="hawk-root"></div><p>Why pick the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">LG C5</a> when the C6 offers a performance upgrade? It’s a good question, especially when our reviewers reported:</p><p>“[The <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a>] is a big upgrade by C-series standards. We don’t typically get too excited about processor upgrades, but the Alpha 11 Gen 3 has forced a brighter and richer performance out of the same OLED EX panel technology, and improved upscaling and shading subtlety. The extra brightness and richness have benefits across the picture, resulting in a more enticing, dynamic and three-dimensional delivery.”</p><p>The answer comes down to another key metric we always factor into our buying advice: value for money.</p><p>Yes, the C6 offers improvements on the C5. But, having run the two head to head in our test rooms, we don’t think they currently justify the difference in price. £423 is a lot of money, especially during a cost of living crisis. Even if you do have the spare cash, we can think of a better investment that will fix both TVs’ biggest weakness: their middling audio.</p><p>Neither set offers good enough audio quality for a truly immersive home cinema experience. So, even if you do have the cash to buy the C6 right now, we still recommend investing in the LG C5 and then using the money you have saved to buy a decent Dolby Atmos soundbar. </p><p>If you pull the trigger now, the five-star<a href="https://www.whathifi.com/tv-home-cinema/soundbars/sony-bravia-theatre-system-6"> Sony Bravia Theatre System 6</a> featured in our <a href="https://www.whathifi.com/best-buys/best-dolby-atmos-soundbars-the-best-atmos-tv-speakers">best Dolby Atmos soundbars </a>guide <a href="https://www.amazon.co.uk/dp/B0F24JRTNX?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-2826022484968192335-21&geniuslink=true&th=1">is selling for £399 at Amazon (save £150) right now</a>. It will match wonderfully with the LG C5. </p><p>That price will even leave you with enough cash to invest in a cold pint, or iced coffee, to help get through the heatwave…</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs </strong></a><strong>we have reviewed</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-our-home-cinema-experts-picks-of-the-best-oled-tv-dolby-atmos-soundbar-projector-deals-and-more"><strong>Prime Day 2026 home cinema deals live hub</strong></a></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/best-55-inch-tvs-great-value-4k-smart-tvs"><strong>best 55-inch TVs</strong></a></p> ]]></dc:content>
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                            <![CDATA[ Save your pennies and invest in this key upgrade ]]>
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                                                                        <pubDate>Thu, 25 Jun 2026 10:14:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Drive To Survive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C5 55-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C5 55-inch OLED TV]]></media:text>
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                                <p>If you’re looking for a new OLED TV over Prime Day, you will be pleased to learn that the five-star LG C6 we christened “the firm’s finest step-down model to date” mere weeks ago has had its price slashed.</p><p>Right now <a href="https://www.amazon.co.uk/LG-OLED-evo-55-inch-Smart-Dark-Titan-Silver-Quartzite-Marble-effect-back/dp/B0GT9VGFLR/ref=sr_1_3?adgrpid=191565327052&dib=eyJ2IjoiMSJ9.kKK9FJQKSfp9uSYu_Bun9TOh3UOU1db7zF9fjCtSk_rbCG42ScmV55v20cR7OyUM-IgBY0q6Hdx2EhKzMn5wjpFY2yQI3jRb7Ur3bba_IiPX7bpFg2YJMwHIKHOKVVtT6g_wMglhOeb1B9o8sbMPmqDhI22SyWuXFT55Yxi4AnRfC3_2QR51-9iNEQRSzUjg2vauL5khhJsjLP6GiZB7XizoNwSWSaNioEjHr9WRIXs.WLdal2fLgEbc9jqJIsAxS5PiNfp7U0nBizsbvaK_rmw&dib_tag=se&gad_source=1&hvadid=793938525526&hvdev=c&hvexpln=0&hvlocphy=9044961&hvnetw=g&hvocijid=11807734117937476530--&hvqmt=b&hvrand=11807734117937476530&hvtargid=kwd-2298677599121&hydadcr=3518_2472060_12199&keywords=lg%2Boled%2Bevo%2Bc4%2B55">you can grab a 55-inch LG C6 for £1427.98 at Amazon</a>. That is a solid £371.02 saving on the TV’s launch price.</p><p>But, before you go rushing to grab one, I’d urge you to check out the even better deal I have spotted on the older LG C5. <a href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1">You can pick one up on Amazon for £906.09</a>. That’s a solid £993.91 saving on its launch RRP and the best price we have seen for it.</p><div class="product"><a data-dimension112="04991609-19a6-4b54-9aef-86fe6e8e4ded" data-action="Deal Block" data-label="C5 (55-inch)" data-dimension48="C5 (55-inch)" data-dimension25="£993.01" href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tuxagMT8naDGSk2LEgDSZf" name="LG OLED55C5 (Future hands on) Insta" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/tuxagMT8naDGSk2LEgDSZf.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1" target="_blank" rel="nofollow" data-dimension112="04991609-19a6-4b54-9aef-86fe6e8e4ded" data-action="Deal Block" data-label="C5 (55-inch)" data-dimension48="C5 (55-inch)" data-dimension25="£993.01">C5 (55-inch): was £1400 now £993.01</a></strong><br>The 55-inch C5 can’t burn quite as bright as the new C6, and its colours aren’t quite as realistic, but it’s still a fantastic performer that is more than enough OLED for most people. And at its current price it’s leagues ahead of the competition when it comes to value for money. If you want a top deal on a five-star OLED, we strongly recommend considering it.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14NCCQ1?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-1020545983448263244-21&geniuslink=true&th=1" target="_blank" rel="nofollow" data-dimension112="04991609-19a6-4b54-9aef-86fe6e8e4ded" data-action="Deal Block" data-label="C5 (55-inch)" data-dimension48="C5 (55-inch)" data-dimension25="£993.01">View Deal</a></p></div><div data-widget-type="review" data-model-name="LG OLED evo AI C5 55-inch TV 2025" class="hawk-root"></div><p>Why pick the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">LG C5</a> when the C6 offers a performance upgrade? It’s a good question, especially when our reviewers reported:</p><p>“[The <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a>] is a big upgrade by C-series standards. We don’t typically get too excited about processor upgrades, but the Alpha 11 Gen 3 has forced a brighter and richer performance out of the same OLED EX panel technology, and improved upscaling and shading subtlety. The extra brightness and richness have benefits across the picture, resulting in a more enticing, dynamic and three-dimensional delivery.”</p><p>The answer comes down to another key metric we always factor into our buying advice: value for money.</p><p>Yes, the C6 offers improvements on the C5. But, having run the two head to head in our test rooms, we don’t think they currently justify the difference in price. £423 is a lot of money, especially during a cost of living crisis. Even if you do have the spare cash, we can think of a better investment that will fix both TVs’ biggest weakness: their middling audio.</p><p>Neither set offers good enough audio quality for a truly immersive home cinema experience. So, even if you do have the cash to buy the C6 right now, we still recommend investing in the LG C5 and then using the money you have saved to buy a decent Dolby Atmos soundbar. </p><p>If you pull the trigger now, the five-star<a href="https://www.whathifi.com/tv-home-cinema/soundbars/sony-bravia-theatre-system-6"> Sony Bravia Theatre System 6</a> featured in our <a href="https://www.whathifi.com/best-buys/best-dolby-atmos-soundbars-the-best-atmos-tv-speakers">best Dolby Atmos soundbars </a>guide <a href="https://www.amazon.co.uk/dp/B0F24JRTNX?tag=ftr-whathifi-gb-21&ascsubtag=whathifi-gb-2826022484968192335-21&geniuslink=true&th=1">is selling for £399 at Amazon (save £150) right now</a>. It will match wonderfully with the LG C5. </p><p>That price will even leave you with enough cash to invest in a cold pint, or iced coffee, to help get through the heatwave…</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs </strong></a><strong>we have reviewed</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-our-home-cinema-experts-picks-of-the-best-oled-tv-dolby-atmos-soundbar-projector-deals-and-more"><strong>Prime Day 2026 home cinema deals live hub</strong></a></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/best-55-inch-tvs-great-value-4k-smart-tvs"><strong>best 55-inch TVs</strong></a></p>
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                                                            <title><![CDATA[ I've tested TVs for nearly 20 years – these are the 3 cheap 65-inch TV deals I recommend on Prime Day ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you want a satisfyingly cinematic or sporting experience at home, there really is no substitute for screen size.</p><p>The good news is that a big TV needn't cost big money. These days, 65-inch TVs go for much less money than you might imagine, and if you wait for a big sales event, your cash can go even further.</p><p>And it just so happens that we're right in the middle of a big sales event – <a href="https://www.whathifi.com/news/amazon-prime-day-news-deals">Amazon Prime Day</a> – and I've sifted through all of the deals to find three super-cheap 65-inch TVs that I can recommend as great buys.</p><ul><li><a href="https://www.amazon.co.uk/primeday?ref_=nav_cs_td_pd_dt_cr&bubble-id=deals-collection-tv-and-films"><strong>View all the Prime Day deals on Amazon</strong></a></li></ul><p>What do I know about it? I'm so glad you asked!</p><p>I've been testing TVs for almost 20 years now, so I know the good from the bad (and the ugly, for that matter). I've also been personally involved in every <em>What Hi-Fi?</em> TV review in probably the last 10 years – and that includes the reviews of the three models I'm recommending here.</p><p>Happy with those credentials? Excellent! Here are my three picks, ranked in order of quality.</p><h3 class="article-body__section" id="section-1-tcl-q6c"><span>1. TCL Q6C</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NpyYi26HZQgT3uwRLfBE4H" name="TCL 65Q6C (Future hands on) 02" alt="TCL Q6C 65-inch LCD TV" src="https://cdn.mos.cms.futurecdn.net/NpyYi26HZQgT3uwRLfBE4H.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p><strong>Deal price UK: </strong><a href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank"><strong>£529 at Amazon</strong></a><br><strong>Deal price US: n/a</strong></p><p>If you're looking for the best-value 65-inch TV in the Prime Day sales, this is the one I'd buy.</p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-q6c-65q6c-uk">TCL Q6C</a> impressed us so much in testing that we awarded it five stars and described it as "an absolute steal". That's high praise for any TV, but it's especially impressive when you're talking about a 65-inch set that's currently selling for well under £600.</p><p>What makes the Q6C stand out is that it brings technologies normally associated with much more expensive TVs down into the budget category. It uses a Mini LED backlight with local dimming, alongside Quantum Dot colour technology, and the result is a picture that's far more sophisticated than the price suggests.</p><p>In our review, we were particularly impressed by the TV's contrast and black-level performance. Dark scenes look surprisingly deep and convincing, while bright HDR highlights have real punch.</p><p>Colours are another strong point, delivering plenty of vibrancy and richness without tipping into the sort of exaggerated look that often plagues cheaper TVs.</p><p>It's also an excellent option for sport and gaming. Motion is handled confidently, helping fast-moving action stay clear and composed, while gamers get features such as 4K/144Hz support, VRR and low input lag.</p><p>No TV at this price is perfect, of course. The sound is merely decent rather than exceptional (something that can be rectified with one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>), and you'll get the best results by spending a little time tweaking the picture settings. But those are minor caveats when the overall performance is this strong.</p><p>Simply put, if your budget stretches to the TCL Q6C, it's the best cheap 65-inch TV I've seen in the Prime Day sales.</p><div class="product"><a data-dimension112="413c6e1e-c849-444d-8ca4-bc1e1b9a11d5" data-action="Deal Block" data-label="65Q6C Mini LED TV" data-dimension48="65Q6C Mini LED TV" data-dimension25="£529" href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="yryz6BSkQt9uFEwgzBGEYb" name="1782135968.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yryz6BSkQt9uFEwgzBGEYb.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank" rel="nofollow" data-dimension112="413c6e1e-c849-444d-8ca4-bc1e1b9a11d5" data-action="Deal Block" data-label="65Q6C Mini LED TV" data-dimension48="65Q6C Mini LED TV" data-dimension25="£529">65Q6C Mini LED TV: was £999 now £529</a></strong><br><strong>Lowest-ever price: £529</strong><br>The 65-inch Q6C was £999 when it launched, but had dropped to £650 by the time we reviewed it. We described it as "ridiculously good value for money" at that time, and now it's available for even less. Amazing.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank" rel="nofollow" data-dimension112="413c6e1e-c849-444d-8ca4-bc1e1b9a11d5" data-action="Deal Block" data-label="65Q6C Mini LED TV" data-dimension48="65Q6C Mini LED TV" data-dimension25="£529">View Deal</a></p></div><h3 class="article-body__section" id="section-2-amazon-ember-qled"><span>2. Amazon Ember QLED</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="T8QmgdLK29LzeAxu74aBYD" name="Amazon Fire TV Omni QLED 65 (Future hands on) Main" alt="Amazon Fire TV Omni QLED (65-inch) QLED TV" src="https://cdn.mos.cms.futurecdn.net/T8QmgdLK29LzeAxu74aBYD.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Formula 1: Drive To Survive)</span></figcaption></figure><p><strong>Deal price UK: </strong><a href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank"><strong>£600 at Amazon</strong></a><br><strong>Deal price US: </strong><a href="https://www.amazon.com/dp/B0DD2P7YVW/" target="_blank"><strong>$710 at Amazon</strong></a></p><p>The TCL Q6C is my top pick, but the <a href="https://www.whathifi.com/tv-home-cinema/televisions/amazon-fire-tv-omni-qled-ql65f602u">Amazon Ember QLED</a> isn't far behind, given its current Prime Day price.</p><p>In fact, one of my colleagues recently described the deal on this TV as "impossible to ignore", and it's easy to see why. Amazon has cut the price dramatically, turning what was already a solid mid-range TV into one of the most tempting bargains in the sales.</p><p>The Ember QLED is a significant step forward from Amazon's previous QLED efforts. It features a full-array backlight with 160 dimming zones and a panel that's considerably brighter than its predecessor, resulting in a picture that's sharper, punchier and more three-dimensional than you might expect at this sort of money.</p><p>During testing, we were particularly impressed by its detail levels and colour performance. Images look crisp and vibrant, while upscaling of lower-quality content is handled well enough that everyday broadcast TV remains enjoyable.</p><p>The TV also supports every major HDR format, including Dolby Vision IQ and HDR10+ Adaptive, so you're covered regardless of which streaming service you use.</p><p>Another advantage over many budget rivals is the sound. Built-in TV audio is rarely worth talking about, but the Ember QLED produces a fuller, clearer and more spacious presentation than most affordable sets manage.</p><p>Why isn't it above the TCL? Primarily because the Q6C's Mini LED backlight delivers superior black levels, contrast and gaming performance. The Amazon also tops out at 60Hz, making it less appealing to serious gamers.</p><p>Still, if you're heavily invested in the Amazon ecosystem or simply want a big, capable and easy-to-use 65-inch TV for as little money as possible, the Ember QLED is an excellent Prime Day buy.</p><div class="product"><a data-dimension112="424b8a26-6245-4098-b226-b2af91b14c94" data-action="Deal Block" data-label="Ember QLED with Fire TV (QL65F602U)" data-dimension48="Ember QLED with Fire TV (QL65F602U)" data-dimension25="£600" href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1106px;"><p class="vanilla-image-block" style="padding-top:99.10%;"><img id="PWA8E7hccKSYxykM3kb64e" name="1782135138.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/PWA8E7hccKSYxykM3kb64e.jpg" mos="" align="middle" fullscreen="" width="1106" height="1096" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank" rel="nofollow" data-dimension112="424b8a26-6245-4098-b226-b2af91b14c94" data-action="Deal Block" data-label="Ember QLED with Fire TV (QL65F602U)" data-dimension48="Ember QLED with Fire TV (QL65F602U)" data-dimension25="£600">Ember QLED with Fire TV (QL65F602U): was £1050 now £600</a></strong><br><strong>Lowest-ever price: £600</strong><br>Amazon’s latest stab at a QLED TV is, once again, better than expected. It delivers a fairly crisp and detailed image with minimal fuss, and it doesn’t sound half-bad either. At this discounted price, it's a real bargain.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank" rel="nofollow" data-dimension112="424b8a26-6245-4098-b226-b2af91b14c94" data-action="Deal Block" data-label="Ember QLED with Fire TV (QL65F602U)" data-dimension48="Ember QLED with Fire TV (QL65F602U)" data-dimension25="£600">View Deal</a></p></div><h3 class="article-body__section" id="section-3-samsung-u8000f"><span>3. Samsung U8000F</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ErE6Q7kusAMsXHVemMroN9" name="Samsung UE65U8000F (FUTURE HANDS ON) 03" alt="Samsung UE65U8000F 65-inch TV" src="https://cdn.mos.cms.futurecdn.net/ErE6Q7kusAMsXHVemMroN9.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p><strong>Deal price UK: </strong><a href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank"><strong>£367 at Amazon</strong></a><br><strong>Deal price US: </strong><a href="https://www.samsung.com/us/tvs/uhd-4k-tv/65-inch-class-crystal-uhd-u8000f-4k-smart-tv-sku-un65u8000ffxza/" target="_blank"><strong>$400 at Samsung</strong></a></p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-u8000f-ue65u8000f">Samsung U8000F</a> is the TV I recommend if your budget is as tight as possible.</p><p>At £367/$400 during Prime Day, it's substantially cheaper than both the TCL Q6C and Amazon Ember QLED, and that price difference is impossible to ignore. In fact, it's one of the least expensive big-brand 65-inch models you can buy.</p><p>Of course, some compromises are inevitable at this sort of money. Unlike the TCL and Amazon models above, the U8000F doesn't have a Mini LED or full-array backlight, and its picture isn't as bright or as impactful when displaying HDR content. Black levels are also less convincing, meaning movie nights won't have quite the same cinematic punch.</p><p>That said, Samsung has done a commendable job with the fundamentals. In our testing, we found the U8000F delivered a balanced, natural picture that avoids many of the exaggerated traits often seen on budget TVs. Colours are pleasingly authentic, detail levels are respectable, and standard-definition and HD content are handled particularly well.</p><p>Samsung's excellent Tizen smart platform is another big plus. It's packed with streaming apps, easy to navigate and generally feels more polished than many rival smart TV systems.</p><p>The biggest reason to choose the U8000F over the TVs above is simple: value. While the TCL Q6C is undoubtedly the better performer and the Ember QLED offers a more advanced specification, both cost considerably more. If spending £500-£600 on a TV still feels like a stretch, the Samsung gives you a huge screen from a trusted brand for comfortably under £400.</p><p>No, it's not the best TV in this list. But when price becomes the priority, the U8000F makes a very strong case for itself.</p><div class="product"><a data-dimension112="9f4f1f3d-97b2-4e0a-b080-6807eeac03ba" data-action="Deal Block" data-label="UE65U8000F 2025 LCD TV" data-dimension48="UE65U8000F 2025 LCD TV" data-dimension25="£367" href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1503px;"><p class="vanilla-image-block" style="padding-top:99.33%;"><img id="BCE2emWpZHFAxRmcDe4L3n" name="1782136930.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/BCE2emWpZHFAxRmcDe4L3n.jpg" mos="" align="middle" fullscreen="" width="1503" height="1493" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank" rel="nofollow" data-dimension112="9f4f1f3d-97b2-4e0a-b080-6807eeac03ba" data-action="Deal Block" data-label="UE65U8000F 2025 LCD TV" data-dimension48="UE65U8000F 2025 LCD TV" data-dimension25="£367">UE65U8000F 2025 LCD TV: was £599 now £367</a></strong><br><strong>Lowest-ever price: £367</strong><br>If it's a big, unfussy TV at a bargain price that you're after, the 65-inch U8000F ticks a lot of boxes. While it won't knock your socks off, it does deliver a surprisingly subtle and balanced picture for its very low price. <a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank" rel="nofollow" data-dimension112="9f4f1f3d-97b2-4e0a-b080-6807eeac03ba" data-action="Deal Block" data-label="UE65U8000F 2025 LCD TV" data-dimension48="UE65U8000F 2025 LCD TV" data-dimension25="£367">View Deal</a></p></div><p><strong>MORE:</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> and the </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best TV deals</strong></a><strong> you can get right now</strong></p><p><strong>Don't forget the sound: here are the </strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong>best budget soundbars</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/ive-tested-tvs-for-nearly-20-years-these-are-the-3-cheap-65-inch-tv-deals-i-recommend-on-prime-day</link>
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                            <![CDATA[ One big cheap TV to rule them all ]]>
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                                                                        <pubDate>Wed, 24 Jun 2026 11:06:02 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TCL Q6C 65-inch LCD TV]]></media:description>                                                            <media:text><![CDATA[TCL Q6C 65-inch LCD TV]]></media:text>
                                <media:title type="plain"><![CDATA[TCL Q6C 65-inch LCD TV]]></media:title>
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                                <p>If you want a satisfyingly cinematic or sporting experience at home, there really is no substitute for screen size.</p><p>The good news is that a big TV needn't cost big money. These days, 65-inch TVs go for much less money than you might imagine, and if you wait for a big sales event, your cash can go even further.</p><p>And it just so happens that we're right in the middle of a big sales event – <a href="https://www.whathifi.com/news/amazon-prime-day-news-deals">Amazon Prime Day</a> – and I've sifted through all of the deals to find three super-cheap 65-inch TVs that I can recommend as great buys.</p><ul><li><a href="https://www.amazon.co.uk/primeday?ref_=nav_cs_td_pd_dt_cr&bubble-id=deals-collection-tv-and-films"><strong>View all the Prime Day deals on Amazon</strong></a></li></ul><p>What do I know about it? I'm so glad you asked!</p><p>I've been testing TVs for almost 20 years now, so I know the good from the bad (and the ugly, for that matter). I've also been personally involved in every <em>What Hi-Fi?</em> TV review in probably the last 10 years – and that includes the reviews of the three models I'm recommending here.</p><p>Happy with those credentials? Excellent! Here are my three picks, ranked in order of quality.</p><h3 class="article-body__section" id="section-1-tcl-q6c"><span>1. TCL Q6C</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NpyYi26HZQgT3uwRLfBE4H" name="TCL 65Q6C (Future hands on) 02" alt="TCL Q6C 65-inch LCD TV" src="https://cdn.mos.cms.futurecdn.net/NpyYi26HZQgT3uwRLfBE4H.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p><strong>Deal price UK: </strong><a href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank"><strong>£529 at Amazon</strong></a><br><strong>Deal price US: n/a</strong></p><p>If you're looking for the best-value 65-inch TV in the Prime Day sales, this is the one I'd buy.</p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-q6c-65q6c-uk">TCL Q6C</a> impressed us so much in testing that we awarded it five stars and described it as "an absolute steal". That's high praise for any TV, but it's especially impressive when you're talking about a 65-inch set that's currently selling for well under £600.</p><p>What makes the Q6C stand out is that it brings technologies normally associated with much more expensive TVs down into the budget category. It uses a Mini LED backlight with local dimming, alongside Quantum Dot colour technology, and the result is a picture that's far more sophisticated than the price suggests.</p><p>In our review, we were particularly impressed by the TV's contrast and black-level performance. Dark scenes look surprisingly deep and convincing, while bright HDR highlights have real punch.</p><p>Colours are another strong point, delivering plenty of vibrancy and richness without tipping into the sort of exaggerated look that often plagues cheaper TVs.</p><p>It's also an excellent option for sport and gaming. Motion is handled confidently, helping fast-moving action stay clear and composed, while gamers get features such as 4K/144Hz support, VRR and low input lag.</p><p>No TV at this price is perfect, of course. The sound is merely decent rather than exceptional (something that can be rectified with one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>), and you'll get the best results by spending a little time tweaking the picture settings. But those are minor caveats when the overall performance is this strong.</p><p>Simply put, if your budget stretches to the TCL Q6C, it's the best cheap 65-inch TV I've seen in the Prime Day sales.</p><div class="product"><a data-dimension112="413c6e1e-c849-444d-8ca4-bc1e1b9a11d5" data-action="Deal Block" data-label="65Q6C Mini LED TV" data-dimension48="65Q6C Mini LED TV" data-dimension25="£529" href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="yryz6BSkQt9uFEwgzBGEYb" name="1782135968.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yryz6BSkQt9uFEwgzBGEYb.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank" rel="nofollow" data-dimension112="413c6e1e-c849-444d-8ca4-bc1e1b9a11d5" data-action="Deal Block" data-label="65Q6C Mini LED TV" data-dimension48="65Q6C Mini LED TV" data-dimension25="£529">65Q6C Mini LED TV: was £999 now £529</a></strong><br><strong>Lowest-ever price: £529</strong><br>The 65-inch Q6C was £999 when it launched, but had dropped to £650 by the time we reviewed it. We described it as "ridiculously good value for money" at that time, and now it's available for even less. Amazing.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0DWDXMQCC" target="_blank" rel="nofollow" data-dimension112="413c6e1e-c849-444d-8ca4-bc1e1b9a11d5" data-action="Deal Block" data-label="65Q6C Mini LED TV" data-dimension48="65Q6C Mini LED TV" data-dimension25="£529">View Deal</a></p></div><h3 class="article-body__section" id="section-2-amazon-ember-qled"><span>2. Amazon Ember QLED</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="T8QmgdLK29LzeAxu74aBYD" name="Amazon Fire TV Omni QLED 65 (Future hands on) Main" alt="Amazon Fire TV Omni QLED (65-inch) QLED TV" src="https://cdn.mos.cms.futurecdn.net/T8QmgdLK29LzeAxu74aBYD.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Formula 1: Drive To Survive)</span></figcaption></figure><p><strong>Deal price UK: </strong><a href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank"><strong>£600 at Amazon</strong></a><br><strong>Deal price US: </strong><a href="https://www.amazon.com/dp/B0DD2P7YVW/" target="_blank"><strong>$710 at Amazon</strong></a></p><p>The TCL Q6C is my top pick, but the <a href="https://www.whathifi.com/tv-home-cinema/televisions/amazon-fire-tv-omni-qled-ql65f602u">Amazon Ember QLED</a> isn't far behind, given its current Prime Day price.</p><p>In fact, one of my colleagues recently described the deal on this TV as "impossible to ignore", and it's easy to see why. Amazon has cut the price dramatically, turning what was already a solid mid-range TV into one of the most tempting bargains in the sales.</p><p>The Ember QLED is a significant step forward from Amazon's previous QLED efforts. It features a full-array backlight with 160 dimming zones and a panel that's considerably brighter than its predecessor, resulting in a picture that's sharper, punchier and more three-dimensional than you might expect at this sort of money.</p><p>During testing, we were particularly impressed by its detail levels and colour performance. Images look crisp and vibrant, while upscaling of lower-quality content is handled well enough that everyday broadcast TV remains enjoyable.</p><p>The TV also supports every major HDR format, including Dolby Vision IQ and HDR10+ Adaptive, so you're covered regardless of which streaming service you use.</p><p>Another advantage over many budget rivals is the sound. Built-in TV audio is rarely worth talking about, but the Ember QLED produces a fuller, clearer and more spacious presentation than most affordable sets manage.</p><p>Why isn't it above the TCL? Primarily because the Q6C's Mini LED backlight delivers superior black levels, contrast and gaming performance. The Amazon also tops out at 60Hz, making it less appealing to serious gamers.</p><p>Still, if you're heavily invested in the Amazon ecosystem or simply want a big, capable and easy-to-use 65-inch TV for as little money as possible, the Ember QLED is an excellent Prime Day buy.</p><div class="product"><a data-dimension112="424b8a26-6245-4098-b226-b2af91b14c94" data-action="Deal Block" data-label="Ember QLED with Fire TV (QL65F602U)" data-dimension48="Ember QLED with Fire TV (QL65F602U)" data-dimension25="£600" href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1106px;"><p class="vanilla-image-block" style="padding-top:99.10%;"><img id="PWA8E7hccKSYxykM3kb64e" name="1782135138.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/PWA8E7hccKSYxykM3kb64e.jpg" mos="" align="middle" fullscreen="" width="1106" height="1096" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank" rel="nofollow" data-dimension112="424b8a26-6245-4098-b226-b2af91b14c94" data-action="Deal Block" data-label="Ember QLED with Fire TV (QL65F602U)" data-dimension48="Ember QLED with Fire TV (QL65F602U)" data-dimension25="£600">Ember QLED with Fire TV (QL65F602U): was £1050 now £600</a></strong><br><strong>Lowest-ever price: £600</strong><br>Amazon’s latest stab at a QLED TV is, once again, better than expected. It delivers a fairly crisp and detailed image with minimal fuss, and it doesn’t sound half-bad either. At this discounted price, it's a real bargain.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0DD24861W/" target="_blank" rel="nofollow" data-dimension112="424b8a26-6245-4098-b226-b2af91b14c94" data-action="Deal Block" data-label="Ember QLED with Fire TV (QL65F602U)" data-dimension48="Ember QLED with Fire TV (QL65F602U)" data-dimension25="£600">View Deal</a></p></div><h3 class="article-body__section" id="section-3-samsung-u8000f"><span>3. Samsung U8000F</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ErE6Q7kusAMsXHVemMroN9" name="Samsung UE65U8000F (FUTURE HANDS ON) 03" alt="Samsung UE65U8000F 65-inch TV" src="https://cdn.mos.cms.futurecdn.net/ErE6Q7kusAMsXHVemMroN9.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p><strong>Deal price UK: </strong><a href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank"><strong>£367 at Amazon</strong></a><br><strong>Deal price US: </strong><a href="https://www.samsung.com/us/tvs/uhd-4k-tv/65-inch-class-crystal-uhd-u8000f-4k-smart-tv-sku-un65u8000ffxza/" target="_blank"><strong>$400 at Samsung</strong></a></p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-u8000f-ue65u8000f">Samsung U8000F</a> is the TV I recommend if your budget is as tight as possible.</p><p>At £367/$400 during Prime Day, it's substantially cheaper than both the TCL Q6C and Amazon Ember QLED, and that price difference is impossible to ignore. In fact, it's one of the least expensive big-brand 65-inch models you can buy.</p><p>Of course, some compromises are inevitable at this sort of money. Unlike the TCL and Amazon models above, the U8000F doesn't have a Mini LED or full-array backlight, and its picture isn't as bright or as impactful when displaying HDR content. Black levels are also less convincing, meaning movie nights won't have quite the same cinematic punch.</p><p>That said, Samsung has done a commendable job with the fundamentals. In our testing, we found the U8000F delivered a balanced, natural picture that avoids many of the exaggerated traits often seen on budget TVs. Colours are pleasingly authentic, detail levels are respectable, and standard-definition and HD content are handled particularly well.</p><p>Samsung's excellent Tizen smart platform is another big plus. It's packed with streaming apps, easy to navigate and generally feels more polished than many rival smart TV systems.</p><p>The biggest reason to choose the U8000F over the TVs above is simple: value. While the TCL Q6C is undoubtedly the better performer and the Ember QLED offers a more advanced specification, both cost considerably more. If spending £500-£600 on a TV still feels like a stretch, the Samsung gives you a huge screen from a trusted brand for comfortably under £400.</p><p>No, it's not the best TV in this list. But when price becomes the priority, the U8000F makes a very strong case for itself.</p><div class="product"><a data-dimension112="9f4f1f3d-97b2-4e0a-b080-6807eeac03ba" data-action="Deal Block" data-label="UE65U8000F 2025 LCD TV" data-dimension48="UE65U8000F 2025 LCD TV" data-dimension25="£367" href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1503px;"><p class="vanilla-image-block" style="padding-top:99.33%;"><img id="BCE2emWpZHFAxRmcDe4L3n" name="1782136930.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/BCE2emWpZHFAxRmcDe4L3n.jpg" mos="" align="middle" fullscreen="" width="1503" height="1493" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank" rel="nofollow" data-dimension112="9f4f1f3d-97b2-4e0a-b080-6807eeac03ba" data-action="Deal Block" data-label="UE65U8000F 2025 LCD TV" data-dimension48="UE65U8000F 2025 LCD TV" data-dimension25="£367">UE65U8000F 2025 LCD TV: was £599 now £367</a></strong><br><strong>Lowest-ever price: £367</strong><br>If it's a big, unfussy TV at a bargain price that you're after, the 65-inch U8000F ticks a lot of boxes. While it won't knock your socks off, it does deliver a surprisingly subtle and balanced picture for its very low price. <a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F6VQVVYJ/" target="_blank" rel="nofollow" data-dimension112="9f4f1f3d-97b2-4e0a-b080-6807eeac03ba" data-action="Deal Block" data-label="UE65U8000F 2025 LCD TV" data-dimension48="UE65U8000F 2025 LCD TV" data-dimension25="£367">View Deal</a></p></div><p><strong>MORE:</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> and the </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best TV deals</strong></a><strong> you can get right now</strong></p><p><strong>Don't forget the sound: here are the </strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong>best budget soundbars</strong></a></p>
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                                                            <title><![CDATA[ The "unbelievable" LG OLED TV deal I wrote about two days ago has been beaten – time to buy! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>On Monday, <a href="https://www.whathifi.com/tv-home-cinema/televisions/i-already-own-the-best-oled-available-so-why-am-i-thinking-of-buying-this-other-tv-on-amazon-prime-day">I wrote</a> about how tempted I was to buy the 42-inch LG C5, which had dropped to a record-low £649.</p><p>I already own what I consider to be the <a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs">best OLED TV</a> available – the awesome <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> – but, at that price, the C5 was well worth buying for use in my spare room, where it could perform gaming and work monitor duties, as well as the odd streaming binge.</p><p>But yesterday, I updated that story to point out that the price for the 42-inch had dropped to £623. The previous price that I had thought was unbeatable had been beaten.</p><p>And now, would you believe, it's been beaten again: the 42-inch LG C5 is down to just <a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank"><strong>£611 at Amazon</strong></a>.</p><p>That's a nuts price for a TV this good.</p><div class="product"><a data-dimension112="22162395-5f35-4469-8b57-c6bae2318db1" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£611" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1507px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="RXsBC6EDdH92pCCtpS4gXS" name="1761059195.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/RXsBC6EDdH92pCCtpS4gXS.jpg" mos="" align="middle" fullscreen="" width="1507" height="1497" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="22162395-5f35-4469-8b57-c6bae2318db1" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£611">C5 42-inch OLED TV: was £1400 now £611</a></strong><br>At this price, the 42-inch LG C5 is an absolute steal. Our five-star review praised its sharp, immersive and wonderfully balanced OLED picture, near-flawless gaming specification and excellent smart platform. Compact enough for smaller rooms yet genuinely premium, it’s the best 42-inch OLED TV we’ve tested.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="22162395-5f35-4469-8b57-c6bae2318db1" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£611">View Deal</a></p></div><div data-model-name="LG OLED42C5" data-widget-type="review" class="hawk-root"></div><p>At <a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank">£611 from Amazon</a>, the 42-inch LG C5 is one of those deals that feels almost too good to be true.</p><p>In our five-star review, we praised its wonderfully balanced OLED picture, excellent motion handling, natural colours and superb contrast, all of which combine to deliver a brilliantly engaging and authentic viewing experience.</p><p>It's also among the most comprehensively specified gaming TVs available, with four full-bandwidth HDMI 2.1 sockets supporting 4K/144Hz, VRR, ALLM and Dolby Vision gaming.</p><p>The sound is fairly ordinary, but that's a common weakness among TVs at any price and one that's easily fixed with one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>.</p><p>Everything else about the C5 feels premium, making this deal particularly impressive. At £611, you're getting a TV that performs like a flagship for little more than the price of many mid-range rivals.</p><p><strong>MORE:</strong></p><p><strong>Here are all the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>And here are all of the </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best Amazon Prime Day TV deals</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/the-unbelievable-lg-oled-deal-i-wrote-about-two-days-ago-has-been-beaten-time-to-buy</link>
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                            <![CDATA[ The Award-winning 42-inch C5 is now even cheaper than it was before ]]>
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                                                                        <pubDate>Wed, 24 Jun 2026 09:09:24 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Jun 2026 09:22:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Prime Video, Stanley Tucci Searching For Italy]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C5 42-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C5 42-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[LG C5 42-inch OLED TV]]></media:title>
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                                <p>On Monday, <a href="https://www.whathifi.com/tv-home-cinema/televisions/i-already-own-the-best-oled-available-so-why-am-i-thinking-of-buying-this-other-tv-on-amazon-prime-day">I wrote</a> about how tempted I was to buy the 42-inch LG C5, which had dropped to a record-low £649.</p><p>I already own what I consider to be the <a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs">best OLED TV</a> available – the awesome <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> – but, at that price, the C5 was well worth buying for use in my spare room, where it could perform gaming and work monitor duties, as well as the odd streaming binge.</p><p>But yesterday, I updated that story to point out that the price for the 42-inch had dropped to £623. The previous price that I had thought was unbeatable had been beaten.</p><p>And now, would you believe, it's been beaten again: the 42-inch LG C5 is down to just <a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank"><strong>£611 at Amazon</strong></a>.</p><p>That's a nuts price for a TV this good.</p><div class="product"><a data-dimension112="22162395-5f35-4469-8b57-c6bae2318db1" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£611" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1507px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="RXsBC6EDdH92pCCtpS4gXS" name="1761059195.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/RXsBC6EDdH92pCCtpS4gXS.jpg" mos="" align="middle" fullscreen="" width="1507" height="1497" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="22162395-5f35-4469-8b57-c6bae2318db1" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£611">C5 42-inch OLED TV: was £1400 now £611</a></strong><br>At this price, the 42-inch LG C5 is an absolute steal. Our five-star review praised its sharp, immersive and wonderfully balanced OLED picture, near-flawless gaming specification and excellent smart platform. Compact enough for smaller rooms yet genuinely premium, it’s the best 42-inch OLED TV we’ve tested.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="22162395-5f35-4469-8b57-c6bae2318db1" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£611">View Deal</a></p></div><div data-model-name="LG OLED42C5" data-widget-type="review" class="hawk-root"></div><p>At <a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank">£611 from Amazon</a>, the 42-inch LG C5 is one of those deals that feels almost too good to be true.</p><p>In our five-star review, we praised its wonderfully balanced OLED picture, excellent motion handling, natural colours and superb contrast, all of which combine to deliver a brilliantly engaging and authentic viewing experience.</p><p>It's also among the most comprehensively specified gaming TVs available, with four full-bandwidth HDMI 2.1 sockets supporting 4K/144Hz, VRR, ALLM and Dolby Vision gaming.</p><p>The sound is fairly ordinary, but that's a common weakness among TVs at any price and one that's easily fixed with one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>.</p><p>Everything else about the C5 feels premium, making this deal particularly impressive. At £611, you're getting a TV that performs like a flagship for little more than the price of many mid-range rivals.</p><p><strong>MORE:</strong></p><p><strong>Here are all the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>And here are all of the </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best Amazon Prime Day TV deals</strong></a></p>
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                                                            <title><![CDATA[ Sony’s “mid-range marvel” of a TV is at its lowest price ever for Prime Day  – but I wouldn’t buy it ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Prime Day 2026 is finally here, and while it’s set to last a whole week, Amazon’s kicked the event off with a bang, offering a solid saving on one of the best Mini LED TVs money can buy.</p><p>You can <a href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1">grab the 55-inch Sony Bravia 7 Mini LED TV for £1099 at Amazon</a> right now. That’s a £400 saving on its regular price and the cheapest we’ve ever seen it retail for.</p><div class="product"><a data-dimension112="1771445c-22fe-467f-be49-ad4815089206" data-action="Deal Block" data-label="55-inch Bravia 7 (K55XR70)" data-dimension48="55-inch Bravia 7 (K55XR70)" data-dimension25="£1099" href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ywsqMUnY5u4ZaTxt4NqkKQ" name="1753956160.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ywsqMUnY5u4ZaTxt4NqkKQ.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1" target="_blank" rel="nofollow" data-dimension112="1771445c-22fe-467f-be49-ad4815089206" data-action="Deal Block" data-label="55-inch Bravia 7 (K55XR70)" data-dimension48="55-inch Bravia 7 (K55XR70)" data-dimension25="£1099">55-inch Bravia 7 (K55XR70): was £1499 now £1099</a></strong><br>The Bravia 7 is a stellar step-down Mini LED TV. At this price, it's a great option for any home cinema fan looking for an immersive, accurate TV who, for whatever reasons, doesn't want an OLED.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1" target="_blank" rel="nofollow" data-dimension112="1771445c-22fe-467f-be49-ad4815089206" data-action="Deal Block" data-label="55-inch Bravia 7 (K55XR70)" data-dimension48="55-inch Bravia 7 (K55XR70)" data-dimension25="£1099">View Deal</a></p></div><p>And if, for whatever reason, you are dead against getting an OLED TV as your next set, it is a fantastic saving on a TV we openly describe as “a marvel”.</p><p>But, there is one issue, stopping us from wholly recommending it: <a href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1">you can get a Sony Bravia 8 OLED for only £100 more</a>.</p><div class="product"><a data-dimension112="56dfe66f-914c-4d09-b697-e1d62b3e9cb6" data-action="Deal Block" data-label="55-inch Bravia 8 (K55XR80)" data-dimension48="55-inch Bravia 8 (K55XR80)" data-dimension25="£1139" href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="64EjmDVsPQpjLqjRaT2y75" name="Sony Bravia 8 Press Image Football" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/64EjmDVsPQpjLqjRaT2y75.png" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1" target="_blank" rel="nofollow" data-dimension112="56dfe66f-914c-4d09-b697-e1d62b3e9cb6" data-action="Deal Block" data-label="55-inch Bravia 8 (K55XR80)" data-dimension48="55-inch Bravia 8 (K55XR80)" data-dimension25="£1139">55-inch Bravia 8 (K55XR80): was £2199 now £1139</a></strong><br>It's getting on in age, but the Bravia 8 remains a stellar performer and one of the best step-down OLED TVs money can buy<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1" target="_blank" rel="nofollow" data-dimension112="56dfe66f-914c-4d09-b697-e1d62b3e9cb6" data-action="Deal Block" data-label="55-inch Bravia 8 (K55XR80)" data-dimension48="55-inch Bravia 8 (K55XR80)" data-dimension25="£1139">View Deal</a></p></div><div data-widget-type="review" data-model-name="Sony Bravia 8 OLED TV" class="hawk-root"></div><p>There are reasons you may want to pick the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-k55xr70">Bravia 7</a> over its OLED sibling – chief of which is its higher peak brightness, which makes it better if you plan to use it in a very bright room.</p><p>But for serious movie fans, the Bravia 8’s OLED panel makes it a better option for one key reason: its ability to deliver perfect blacks. </p><p>Yes, the Bravia 7 is very good by LCD standards, but it's still a backlit TV, which, as we’ve said many times before, means it can’t match an OLED's perfect black level. Put them head-to-head and the Bravia 8’s perfect blacks are immediately apparent and convey an added depth and level of contrast.</p><p>This isn’t a dig against the Bravia 7 specifically; it’s just a constant theme we’ve experienced when comparing Mini LED sets to OLEDs. But it’s especially true with the Bravia 8, which, despite coming out two years ago, remains a top performer in its class. </p><p>Highlights include wonderfully accurate colours and a general focus on consistency that helps it deliver a truly immersive home cinema experience. And that’s why, unless you really don’t want an OLED, we’d still recommend it over its Mini LED sibling.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day 2026 Home Cinema Deals Live</strong></a><strong>: all the top discounts our experts have spotted</strong></p><p><strong>These are the</strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong> best TVs</strong></a><strong> we've fully reviewed</strong></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sonys-mid-range-marvel-of-a-tv-is-at-its-lowest-price-ever-for-prime-day-but-i-wouldnt-buy-it</link>
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                            <![CDATA[ One of our reviewers’ favourite step-down Mini LEDs is a fantastic price right now, but not the one we’d buy ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 23:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Jun 2026 23:02:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Sony Bravia 7 55-inch 4K TV]]></media:description>                                                            <media:text><![CDATA[Sony Bravia 7 55-inch 4K TV]]></media:text>
                                <media:title type="plain"><![CDATA[Sony Bravia 7 55-inch 4K TV]]></media:title>
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                                <p>Prime Day 2026 is finally here, and while it’s set to last a whole week, Amazon’s kicked the event off with a bang, offering a solid saving on one of the best Mini LED TVs money can buy.</p><p>You can <a href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1">grab the 55-inch Sony Bravia 7 Mini LED TV for £1099 at Amazon</a> right now. That’s a £400 saving on its regular price and the cheapest we’ve ever seen it retail for.</p><div class="product"><a data-dimension112="1771445c-22fe-467f-be49-ad4815089206" data-action="Deal Block" data-label="55-inch Bravia 7 (K55XR70)" data-dimension48="55-inch Bravia 7 (K55XR70)" data-dimension25="£1099" href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ywsqMUnY5u4ZaTxt4NqkKQ" name="1753956160.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ywsqMUnY5u4ZaTxt4NqkKQ.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1" target="_blank" rel="nofollow" data-dimension112="1771445c-22fe-467f-be49-ad4815089206" data-action="Deal Block" data-label="55-inch Bravia 7 (K55XR70)" data-dimension48="55-inch Bravia 7 (K55XR70)" data-dimension25="£1099">55-inch Bravia 7 (K55XR70): was £1499 now £1099</a></strong><br>The Bravia 7 is a stellar step-down Mini LED TV. At this price, it's a great option for any home cinema fan looking for an immersive, accurate TV who, for whatever reasons, doesn't want an OLED.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0CZTYCDMR?th=1" target="_blank" rel="nofollow" data-dimension112="1771445c-22fe-467f-be49-ad4815089206" data-action="Deal Block" data-label="55-inch Bravia 7 (K55XR70)" data-dimension48="55-inch Bravia 7 (K55XR70)" data-dimension25="£1099">View Deal</a></p></div><p>And if, for whatever reason, you are dead against getting an OLED TV as your next set, it is a fantastic saving on a TV we openly describe as “a marvel”.</p><p>But, there is one issue, stopping us from wholly recommending it: <a href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1">you can get a Sony Bravia 8 OLED for only £100 more</a>.</p><div class="product"><a data-dimension112="56dfe66f-914c-4d09-b697-e1d62b3e9cb6" data-action="Deal Block" data-label="55-inch Bravia 8 (K55XR80)" data-dimension48="55-inch Bravia 8 (K55XR80)" data-dimension25="£1139" href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="64EjmDVsPQpjLqjRaT2y75" name="Sony Bravia 8 Press Image Football" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/64EjmDVsPQpjLqjRaT2y75.png" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1" target="_blank" rel="nofollow" data-dimension112="56dfe66f-914c-4d09-b697-e1d62b3e9cb6" data-action="Deal Block" data-label="55-inch Bravia 8 (K55XR80)" data-dimension48="55-inch Bravia 8 (K55XR80)" data-dimension25="£1139">55-inch Bravia 8 (K55XR80): was £2199 now £1139</a></strong><br>It's getting on in age, but the Bravia 8 remains a stellar performer and one of the best step-down OLED TVs money can buy<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1" target="_blank" rel="nofollow" data-dimension112="56dfe66f-914c-4d09-b697-e1d62b3e9cb6" data-action="Deal Block" data-label="55-inch Bravia 8 (K55XR80)" data-dimension48="55-inch Bravia 8 (K55XR80)" data-dimension25="£1139">View Deal</a></p></div><div data-widget-type="review" data-model-name="Sony Bravia 8 OLED TV" class="hawk-root"></div><p>There are reasons you may want to pick the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-k55xr70">Bravia 7</a> over its OLED sibling – chief of which is its higher peak brightness, which makes it better if you plan to use it in a very bright room.</p><p>But for serious movie fans, the Bravia 8’s OLED panel makes it a better option for one key reason: its ability to deliver perfect blacks. </p><p>Yes, the Bravia 7 is very good by LCD standards, but it's still a backlit TV, which, as we’ve said many times before, means it can’t match an OLED's perfect black level. Put them head-to-head and the Bravia 8’s perfect blacks are immediately apparent and convey an added depth and level of contrast.</p><p>This isn’t a dig against the Bravia 7 specifically; it’s just a constant theme we’ve experienced when comparing Mini LED sets to OLEDs. But it’s especially true with the Bravia 8, which, despite coming out two years ago, remains a top performer in its class. </p><p>Highlights include wonderfully accurate colours and a general focus on consistency that helps it deliver a truly immersive home cinema experience. And that’s why, unless you really don’t want an OLED, we’d still recommend it over its Mini LED sibling.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day 2026 Home Cinema Deals Live</strong></a><strong>: all the top discounts our experts have spotted</strong></p><p><strong>These are the</strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong> best TVs</strong></a><strong> we've fully reviewed</strong></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a></p>
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                                                            <title><![CDATA[ Prime Day tip: nearly every size of this five-star LG OLED TV has been discounted, but I’d wait a little longer before buying one ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We all love a bargain, which is why many of you may be looking for a stellar Prime Day deal on an LG C5.</p><p>And why not? The <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled42c5">42-inch LG C5</a>, <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled48c5">48-inch LG C5 </a>and <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">55-inch LG C5</a> all earned five-star ratings. The range also picked up not one, but three trophies during our latest What Hi-Fi? Awards. </p><p>And, while it has since been replaced by the five-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a>, having tested the two head-to-head in our viewing rooms, we can confirm the older C5 remains a very competitive performer and a valid option for any movie fan – especially when discounted.</p><p>At first glance, this is especially true right now, with pretty much every size of the LG C5 currently discounted. You can see a quick Cliff Notes of the best early Prime Day deals we’ve spotted on each below.</p><ul><li><a href="https://www.richersounds.com/lg-oled42c54la/">Get the 42-inch LG C5 for £649 at Richer Sounds (save £750). </a></li><li><a href="https://www.richersounds.com/lg-oled48c54la/#tab-offers">Get the 48-inch LG C5 down to £759 at Richer Sounds (save £650)</a></li><li><a href="https://www.richersounds.com/lg-oled55c54la/">Get the 55-inch LG C5 down to £989 at Richer Sounds (save £910)  </a></li><li><a href="https://www.richersounds.com/lg-oled65c54la/">Get the 65-inch LG C5 down to £1299 at Richer Sounds (save £1400) </a></li><li><a href="https://www.richersounds.com/lg-oled83c54la/">Get the 83-inch LG C5 down to £3052 at Richer Sounds (save £2480)</a></li></ul><div data-widget-type="review" data-model-name="LG C5 OLED" class="hawk-root"></div><p>So, it’s a no-brainer, right? Time to click that magic checkout button and treat yourself to a shiny new OLED? </p><p>It would be all too easy to say yes, as those are solid prices on very good TVs. In fact, the 83-inch LG C5 deal is the best price we’ve seen on the giant OLED.</p><p>But, if you want my advice, I’d not pull the trigger yet, as I think the C5 will go down in price even further during Prime Day.</p><p>There are two simple reasons why. First, because while those are very good prices, outside of the 83-inch deal, we’ve seen all the other sizes slightly cheaper in the past. Not always by much, but £50 saved is a big deal for a lot of us right now, given the current cost of living crisis.</p><p>Second, because Prime Day tends to bring particularly impressive deals on C-series sets. Last year, <a href="https://www.whathifi.com/tv-home-cinema/televisions/this-stellar-prime-day-deal-on-a-five-star-lg-oled-tv-is-the-one-id-buy">we saw prices for the older C4 hit record lows </a>across <a href="https://www.whathifi.com/tv-home-cinema/televisions/save-over-gbp2000-on-a-five-star-lg-c4-oled-tv-with-this-prime-day-deal">multiple sizes during Prime Day</a>, and my instincts tell me the same will happen for the C5 this year.</p><p>Which is why, with Prime Day not even officially started, my advice right now is to wait and see what the actual event brings to the table. After all, you only have a few more hours to wait…</p><p><strong>MORE:</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day Home Cinema Deals Live Hub</strong></a></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>Our picks of the</strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong> best TVs </strong></a><strong>money can buy</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/prime-day-tip-nearly-every-size-of-this-five-star-lg-oled-tv-has-been-discounted-but-id-wait-a-little-longer-before-buying-one</link>
                                                                            <description>
                            <![CDATA[ Patience is a virtue, especially when shopping during a sales event ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 20:22:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Drive To Survive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C5 55-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C5 55-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[LG C5 55-inch OLED TV]]></media:title>
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                                <p>We all love a bargain, which is why many of you may be looking for a stellar Prime Day deal on an LG C5.</p><p>And why not? The <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled42c5">42-inch LG C5</a>, <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled48c5">48-inch LG C5 </a>and <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">55-inch LG C5</a> all earned five-star ratings. The range also picked up not one, but three trophies during our latest What Hi-Fi? Awards. </p><p>And, while it has since been replaced by the five-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">LG C6</a>, having tested the two head-to-head in our viewing rooms, we can confirm the older C5 remains a very competitive performer and a valid option for any movie fan – especially when discounted.</p><p>At first glance, this is especially true right now, with pretty much every size of the LG C5 currently discounted. You can see a quick Cliff Notes of the best early Prime Day deals we’ve spotted on each below.</p><ul><li><a href="https://www.richersounds.com/lg-oled42c54la/">Get the 42-inch LG C5 for £649 at Richer Sounds (save £750). </a></li><li><a href="https://www.richersounds.com/lg-oled48c54la/#tab-offers">Get the 48-inch LG C5 down to £759 at Richer Sounds (save £650)</a></li><li><a href="https://www.richersounds.com/lg-oled55c54la/">Get the 55-inch LG C5 down to £989 at Richer Sounds (save £910)  </a></li><li><a href="https://www.richersounds.com/lg-oled65c54la/">Get the 65-inch LG C5 down to £1299 at Richer Sounds (save £1400) </a></li><li><a href="https://www.richersounds.com/lg-oled83c54la/">Get the 83-inch LG C5 down to £3052 at Richer Sounds (save £2480)</a></li></ul><div data-widget-type="review" data-model-name="LG C5 OLED" class="hawk-root"></div><p>So, it’s a no-brainer, right? Time to click that magic checkout button and treat yourself to a shiny new OLED? </p><p>It would be all too easy to say yes, as those are solid prices on very good TVs. In fact, the 83-inch LG C5 deal is the best price we’ve seen on the giant OLED.</p><p>But, if you want my advice, I’d not pull the trigger yet, as I think the C5 will go down in price even further during Prime Day.</p><p>There are two simple reasons why. First, because while those are very good prices, outside of the 83-inch deal, we’ve seen all the other sizes slightly cheaper in the past. Not always by much, but £50 saved is a big deal for a lot of us right now, given the current cost of living crisis.</p><p>Second, because Prime Day tends to bring particularly impressive deals on C-series sets. Last year, <a href="https://www.whathifi.com/tv-home-cinema/televisions/this-stellar-prime-day-deal-on-a-five-star-lg-oled-tv-is-the-one-id-buy">we saw prices for the older C4 hit record lows </a>across <a href="https://www.whathifi.com/tv-home-cinema/televisions/save-over-gbp2000-on-a-five-star-lg-c4-oled-tv-with-this-prime-day-deal">multiple sizes during Prime Day</a>, and my instincts tell me the same will happen for the C5 this year.</p><p>Which is why, with Prime Day not even officially started, my advice right now is to wait and see what the actual event brings to the table. After all, you only have a few more hours to wait…</p><p><strong>MORE:</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day Home Cinema Deals Live Hub</strong></a></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>Our picks of the</strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong> best TVs </strong></a><strong>money can buy</strong></p>
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                                                            <title><![CDATA[ If you need a good TV and are tight on cash, this Award-winner is the only one I recommend ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you need a good TV, but are tight on cash, then there’s only one TV deal I’d recommend right now. </p><p>Specifically, Argos's current deal on the TCL C6KS. The deal lets you <a href="https://www.argos.co.uk/product/7463066">grab the Award-winning 50-inch TCL C6KS for £343</a> (save 20 per cent) when you use the TCLTV20 discount code at checkout.</p><div class="product"><a data-dimension112="dad741eb-6013-41ae-a0be-4ea642d08976" data-action="Deal Block" data-label="50C6KS" data-dimension48="50C6KS" data-dimension25="£343" href="https://www.argos.co.uk/product/7463066" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1378px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MYbAaBySWor4SBJz73t753" name="TCL-C6KS-product-shot" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/MYbAaBySWor4SBJz73t753.jpg" mos="" align="middle" fullscreen="" width="1378" height="1378" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.argos.co.uk/product/7463066" target="_blank" rel="nofollow" data-dimension112="dad741eb-6013-41ae-a0be-4ea642d08976" data-action="Deal Block" data-label="50C6KS" data-dimension48="50C6KS" data-dimension25="£343">50C6KS: was £429 now £343</a></strong><br>The TCL C6KS is the best cheap TV right now. For the money, you get a reliable, consistent performer that punches well above its weight. Just be warned, it isn't the best choice for gamers.<a class="view-deal button" href="https://www.argos.co.uk/product/7463066" target="_blank" rel="nofollow" data-dimension112="dad741eb-6013-41ae-a0be-4ea642d08976" data-action="Deal Block" data-label="50C6KS" data-dimension48="50C6KS" data-dimension25="£343">View Deal</a></p></div><div data-widget-type="review" data-model-name="TCL C6KS 50-inch 4K Mini LED TV" class="hawk-root"></div><p>Why this TV in particular, especially with Prime Day about to start at the stroke of midnight? Because it’s the best cheap TV money can buy, even at full price. </p><p>Offering a Mini LED panel, the set delivers the best performance we’ve experienced on a TV at its price. Delivering atypically high, but controlled peak and operating brightness levels, solid HDR support and a nicely balanced picture that punches well above its weight, you won’t find better set this cheap.</p><p>That’s why the <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-c6ks-50c6ks-uk">TCL C6KS</a> earned a five-star rating when we tested it and then went on to win the best budget 48-50in TV trophy at the 2025 What Hi-Fi? Awards.</p><p>It’s also why, even now, we stand by our verdict: “TCL’s latest ultra-affordable TV is even better than its specs suggest and fixes pretty much everything that was wrong with its predecessor. The price seems like it must be too good to be true – but it isn’t.”</p><p>Our only word of warning is that, as is always the case at this end of the market, there are some compromises. For gamers, its framerate is capped at 60Hz, so you won’t be able to run a current-generation games console or PC at full speed.</p><p>There is also some minor motion blur during particularly animated scenes. And finally, again, like all TVs at this price, its speakers are middling. You should budget for a soundbar if you don’t already have one, as a result. We’d recommend the <a href="https://www.whathifi.com/reviews/sony-ht-sf150">Sony HT-SF150 / HT-S100F</a> featured as the top budget option in our best soundbars guide, if you don’t currently have one.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day 2026 Home Cinema Deals LIVE</strong></a><strong>: all the top savings recommended by our experts</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best cheap TVs </strong></a><strong>we’ve tested</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a><strong> money can buy</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/if-you-need-a-good-tv-and-are-tight-on-cash-this-award-winner-is-the-only-one-i-recommend</link>
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                            <![CDATA[ TCL’s affordable, five-star Mini LED has had its price slashed ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 17:23:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TCL C6KS 50-inch TV]]></media:description>                                                            <media:text><![CDATA[TCL C6KS 50-inch TV]]></media:text>
                                <media:title type="plain"><![CDATA[TCL C6KS 50-inch TV]]></media:title>
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                                <p>If you need a good TV, but are tight on cash, then there’s only one TV deal I’d recommend right now. </p><p>Specifically, Argos's current deal on the TCL C6KS. The deal lets you <a href="https://www.argos.co.uk/product/7463066">grab the Award-winning 50-inch TCL C6KS for £343</a> (save 20 per cent) when you use the TCLTV20 discount code at checkout.</p><div class="product"><a data-dimension112="dad741eb-6013-41ae-a0be-4ea642d08976" data-action="Deal Block" data-label="50C6KS" data-dimension48="50C6KS" data-dimension25="£343" href="https://www.argos.co.uk/product/7463066" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1378px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MYbAaBySWor4SBJz73t753" name="TCL-C6KS-product-shot" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/MYbAaBySWor4SBJz73t753.jpg" mos="" align="middle" fullscreen="" width="1378" height="1378" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.argos.co.uk/product/7463066" target="_blank" rel="nofollow" data-dimension112="dad741eb-6013-41ae-a0be-4ea642d08976" data-action="Deal Block" data-label="50C6KS" data-dimension48="50C6KS" data-dimension25="£343">50C6KS: was £429 now £343</a></strong><br>The TCL C6KS is the best cheap TV right now. For the money, you get a reliable, consistent performer that punches well above its weight. Just be warned, it isn't the best choice for gamers.<a class="view-deal button" href="https://www.argos.co.uk/product/7463066" target="_blank" rel="nofollow" data-dimension112="dad741eb-6013-41ae-a0be-4ea642d08976" data-action="Deal Block" data-label="50C6KS" data-dimension48="50C6KS" data-dimension25="£343">View Deal</a></p></div><div data-widget-type="review" data-model-name="TCL C6KS 50-inch 4K Mini LED TV" class="hawk-root"></div><p>Why this TV in particular, especially with Prime Day about to start at the stroke of midnight? Because it’s the best cheap TV money can buy, even at full price. </p><p>Offering a Mini LED panel, the set delivers the best performance we’ve experienced on a TV at its price. Delivering atypically high, but controlled peak and operating brightness levels, solid HDR support and a nicely balanced picture that punches well above its weight, you won’t find better set this cheap.</p><p>That’s why the <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-c6ks-50c6ks-uk">TCL C6KS</a> earned a five-star rating when we tested it and then went on to win the best budget 48-50in TV trophy at the 2025 What Hi-Fi? Awards.</p><p>It’s also why, even now, we stand by our verdict: “TCL’s latest ultra-affordable TV is even better than its specs suggest and fixes pretty much everything that was wrong with its predecessor. The price seems like it must be too good to be true – but it isn’t.”</p><p>Our only word of warning is that, as is always the case at this end of the market, there are some compromises. For gamers, its framerate is capped at 60Hz, so you won’t be able to run a current-generation games console or PC at full speed.</p><p>There is also some minor motion blur during particularly animated scenes. And finally, again, like all TVs at this price, its speakers are middling. You should budget for a soundbar if you don’t already have one, as a result. We’d recommend the <a href="https://www.whathifi.com/reviews/sony-ht-sf150">Sony HT-SF150 / HT-S100F</a> featured as the top budget option in our best soundbars guide, if you don’t currently have one.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day 2026 Home Cinema Deals LIVE</strong></a><strong>: all the top savings recommended by our experts</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best cheap TVs </strong></a><strong>we’ve tested</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a><strong> money can buy</strong></p>
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                                                            <title><![CDATA[ Samsung's newest flagship OLED TV has had its price slashed – but I’d recommend this five-star Sony over it (for now) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Prime Day 2026 doesn’t technically start until midnight, but that hasn’t stopped retailers from dropping a load of awesome early OLED TV deals.</p><p>And of that list, one in particular stands out; the first significant saving we’ve spotted on the five-star Samsung S99H.</p><p>That’s right, despite it just launching and receiving a glowing review from our experts mere weeks ago, Richer Sounds has already cut a significant wedge off the 55-inch S99H’s asking price.</p><p>You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout.</p><p>But the savings don't stop there. You can then save a further £250 by claiming cashback from Samsung. That<a href="https://www.richersounds.com/samsung-qe55s99h/"> lets you get a latest generation, flagship QD-OLED for £1899</a>, which is undoubtedly a tempting proposition.</p><div class="product"><a data-dimension112="025d2e35-9c75-4200-9a68-3dc98e5feaa5" data-action="Deal Block" data-label="55-inch S99H" data-dimension48="55-inch S99H" data-dimension25="£1899" href="https://www.richersounds.com/samsung-qe55s99h/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1194px;"><p class="vanilla-image-block" style="padding-top:99.16%;"><img id="Jh5UjWp47f2wYUTjodwKHX" name="1782135503.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Jh5UjWp47f2wYUTjodwKHX.jpg" mos="" align="middle" fullscreen="" width="1194" height="1184" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.richersounds.com/samsung-qe55s99h/" target="_blank" rel="nofollow" data-dimension112="025d2e35-9c75-4200-9a68-3dc98e5feaa5" data-action="Deal Block" data-label="55-inch S99H" data-dimension48="55-inch S99H" data-dimension25="£1899">55-inch S99H: was £2499 now £1899</a></strong><br>The Samsung S99H is the tech giant’s latest flagship OLED and the finest TV it’s ever made, based on our testing. Brighter, but more controlled than any of the firm’s past offerings, it’s a truly spectacular option for serious movie fans.<a class="view-deal button" href="https://www.richersounds.com/samsung-qe55s99h/" target="_blank" rel="nofollow" data-dimension112="025d2e35-9c75-4200-9a68-3dc98e5feaa5" data-action="Deal Block" data-label="55-inch S99H" data-dimension48="55-inch S99H" data-dimension25="£1899">View Deal</a></p></div><div data-widget-type="review" data-model-name="Samsung S99H 55-inch 4K QD-OLED TV 2026" class="hawk-root"></div><p>If you’ve read our S99H review, then you’ll likely at the very least be tempted to snap one up – and we get why. As our experts said in our review: </p><p>“With a stunning, contrast-rich picture, improved sound system and a feature set that blows most other TVs out of the water, the S99H is the flagship OLED to beat for 2026.”</p><p>And if you want the best new OLED TV currently available, and don’t mind paying for it, then this deal is easy to recommend.</p><p>But, for those not 100 per cent committed to buying the latest hardware, there is one minor fly in the ointment. Specifically, the Award-winning, <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">55-inch Sony Bravia 8 II</a> is also currently discounted. </p><p>Head to Richer Sounds and<a href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1"> you can grab our 2025 Product of the Year winner for £1699</a>. Yes, that’s not the best price ever on the set, but it’s a solid saving on its £2499 launch price. It also makes it slightly cheaper than the Samsung.</p><div class="product"><a data-dimension112="8292a853-b093-4530-abf3-baa49d3d7d69" data-action="Deal Block" data-label="55-inch Bravia 8 II" data-dimension48="55-inch Bravia 8 II" data-dimension25="£1699" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8wm7hZfMKtJhPzQYTUy79T" name="Sony Bravia 8 II (Future hands on) Insta" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/8wm7hZfMKtJhPzQYTUy79T.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/" target="_blank" rel="nofollow" data-dimension112="8292a853-b093-4530-abf3-baa49d3d7d69" data-action="Deal Block" data-label="55-inch Bravia 8 II" data-dimension48="55-inch Bravia 8 II" data-dimension25="£1699">55-inch Bravia 8 II: was £2499 now £1699</a></strong><br>The Sony Bravia 8 II doesn't beat the S99H when it comes to pure performance. But despite its age, it’s still a remarkably accomplished OLED offering a balanced, immersive, three-dimensional picture that will delight movie fans. And at its current price, we think it’s better value to boot.<a class="view-deal button" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/" target="_blank" rel="nofollow" data-dimension112="8292a853-b093-4530-abf3-baa49d3d7d69" data-action="Deal Block" data-label="55-inch Bravia 8 II" data-dimension48="55-inch Bravia 8 II" data-dimension25="£1699">View Deal</a></p></div><div data-widget-type="review" data-model-name="Sony Bravia 8 II 55-inch QD-OLED TV" class="hawk-root"></div><p>Samsung’s latest flagship OLED TV is better in some ways. Running the two sets head-to-head this year, the S99H is a smidgeon brighter and offers minor upgrades in some of the areas we are about. But it is still a very close race between the two. </p><p>Which is why we currently think the Bravia 8 II is better value for most people. Only serious performance chasers who insist on only buying the latest hardware will be better off spending that much extra for the S99H.</p><p><strong>MORE:</strong></p><p><strong>Get all of our experts' recommendations in real-time with our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day 2026 home cinema deals live hub</strong></a><strong>!</strong></p><p><strong>These are the</strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong> best OLED TVs</strong></a><strong> we've reviewed</strong></p><p><strong>We rank the</strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong> best TVs</strong></a><strong> money can buy</strong></p> ]]></dc:content>
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                            <![CDATA[ Unless you insist on only buying the latest and greatest tech, Sony’s flagship OLED is cheaper and more than enough for most people ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 16:35:44 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Jun 2026 21:03:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Our Planet II]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung S99H 55-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[Samsung S99H 55-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung S99H 55-inch OLED TV]]></media:title>
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                                <p>Prime Day 2026 doesn’t technically start until midnight, but that hasn’t stopped retailers from dropping a load of awesome early OLED TV deals.</p><p>And of that list, one in particular stands out; the first significant saving we’ve spotted on the five-star Samsung S99H.</p><p>That’s right, despite it just launching and receiving a glowing review from our experts mere weeks ago, Richer Sounds has already cut a significant wedge off the 55-inch S99H’s asking price.</p><p>You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout.</p><p>But the savings don't stop there. You can then save a further £250 by claiming cashback from Samsung. That<a href="https://www.richersounds.com/samsung-qe55s99h/"> lets you get a latest generation, flagship QD-OLED for £1899</a>, which is undoubtedly a tempting proposition.</p><div class="product"><a data-dimension112="025d2e35-9c75-4200-9a68-3dc98e5feaa5" data-action="Deal Block" data-label="55-inch S99H" data-dimension48="55-inch S99H" data-dimension25="£1899" href="https://www.richersounds.com/samsung-qe55s99h/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1194px;"><p class="vanilla-image-block" style="padding-top:99.16%;"><img id="Jh5UjWp47f2wYUTjodwKHX" name="1782135503.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Jh5UjWp47f2wYUTjodwKHX.jpg" mos="" align="middle" fullscreen="" width="1194" height="1184" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.richersounds.com/samsung-qe55s99h/" target="_blank" rel="nofollow" data-dimension112="025d2e35-9c75-4200-9a68-3dc98e5feaa5" data-action="Deal Block" data-label="55-inch S99H" data-dimension48="55-inch S99H" data-dimension25="£1899">55-inch S99H: was £2499 now £1899</a></strong><br>The Samsung S99H is the tech giant’s latest flagship OLED and the finest TV it’s ever made, based on our testing. Brighter, but more controlled than any of the firm’s past offerings, it’s a truly spectacular option for serious movie fans.<a class="view-deal button" href="https://www.richersounds.com/samsung-qe55s99h/" target="_blank" rel="nofollow" data-dimension112="025d2e35-9c75-4200-9a68-3dc98e5feaa5" data-action="Deal Block" data-label="55-inch S99H" data-dimension48="55-inch S99H" data-dimension25="£1899">View Deal</a></p></div><div data-widget-type="review" data-model-name="Samsung S99H 55-inch 4K QD-OLED TV 2026" class="hawk-root"></div><p>If you’ve read our S99H review, then you’ll likely at the very least be tempted to snap one up – and we get why. As our experts said in our review: </p><p>“With a stunning, contrast-rich picture, improved sound system and a feature set that blows most other TVs out of the water, the S99H is the flagship OLED to beat for 2026.”</p><p>And if you want the best new OLED TV currently available, and don’t mind paying for it, then this deal is easy to recommend.</p><p>But, for those not 100 per cent committed to buying the latest hardware, there is one minor fly in the ointment. Specifically, the Award-winning, <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">55-inch Sony Bravia 8 II</a> is also currently discounted. </p><p>Head to Richer Sounds and<a href="https://www.amazon.co.uk/dp/B0FWCYHMWZ?th=1"> you can grab our 2025 Product of the Year winner for £1699</a>. Yes, that’s not the best price ever on the set, but it’s a solid saving on its £2499 launch price. It also makes it slightly cheaper than the Samsung.</p><div class="product"><a data-dimension112="8292a853-b093-4530-abf3-baa49d3d7d69" data-action="Deal Block" data-label="55-inch Bravia 8 II" data-dimension48="55-inch Bravia 8 II" data-dimension25="£1699" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8wm7hZfMKtJhPzQYTUy79T" name="Sony Bravia 8 II (Future hands on) Insta" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/8wm7hZfMKtJhPzQYTUy79T.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/" target="_blank" rel="nofollow" data-dimension112="8292a853-b093-4530-abf3-baa49d3d7d69" data-action="Deal Block" data-label="55-inch Bravia 8 II" data-dimension48="55-inch Bravia 8 II" data-dimension25="£1699">55-inch Bravia 8 II: was £2499 now £1699</a></strong><br>The Sony Bravia 8 II doesn't beat the S99H when it comes to pure performance. But despite its age, it’s still a remarkably accomplished OLED offering a balanced, immersive, three-dimensional picture that will delight movie fans. And at its current price, we think it’s better value to boot.<a class="view-deal button" href="https://www.richersounds.com/sony-bravia-8-ii-k55xr8m25bp/" target="_blank" rel="nofollow" data-dimension112="8292a853-b093-4530-abf3-baa49d3d7d69" data-action="Deal Block" data-label="55-inch Bravia 8 II" data-dimension48="55-inch Bravia 8 II" data-dimension25="£1699">View Deal</a></p></div><div data-widget-type="review" data-model-name="Sony Bravia 8 II 55-inch QD-OLED TV" class="hawk-root"></div><p>Samsung’s latest flagship OLED TV is better in some ways. Running the two sets head-to-head this year, the S99H is a smidgeon brighter and offers minor upgrades in some of the areas we are about. But it is still a very close race between the two. </p><p>Which is why we currently think the Bravia 8 II is better value for most people. Only serious performance chasers who insist on only buying the latest hardware will be better off spending that much extra for the S99H.</p><p><strong>MORE:</strong></p><p><strong>Get all of our experts' recommendations in real-time with our </strong><a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts"><strong>Prime Day 2026 home cinema deals live hub</strong></a><strong>!</strong></p><p><strong>These are the</strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong> best OLED TVs</strong></a><strong> we've reviewed</strong></p><p><strong>We rank the</strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong> best TVs</strong></a><strong> money can buy</strong></p>
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                                                            <title><![CDATA[ I already own the best OLED available, so why am I thinking of buying this other TV on Amazon Prime Day? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I am a very lucky guy: the best TV I've ever tested (and I've been reviewing TVs for 19 years) is also now the TV I use at home.</p><p>That TV is the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>, and it really is as awesome to live with as I had expected.</p><ul><li><a href="https://www.amazon.co.uk/primeday"><strong>View all the Prime Day deals</strong></a></li></ul><p>Why, then, am I eyeing up another TV in the <a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts">Amazon Prime Day</a> sales?</p><p>Two reasons: I'd love to add an OLED to my spare room for gaming, and this deal is just too exceptional to pass up.</p><div class="product"><a data-dimension112="93f8ae97-bc5d-43ac-9f7b-9c0d990ad205" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£623" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1507px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="RXsBC6EDdH92pCCtpS4gXS" name="1761059195.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/RXsBC6EDdH92pCCtpS4gXS.jpg" mos="" align="middle" fullscreen="" width="1507" height="1497" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="93f8ae97-bc5d-43ac-9f7b-9c0d990ad205" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£623">C5 42-inch OLED TV: was £1400 now £623</a></strong><br>The smallest version of the C5 is (notwithstanding the newer, much more expensive C6) the best 42-inch TV you can buy. It's a brilliant TV for a smaller living room or second room, especially if you're into gaming – as I am.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="93f8ae97-bc5d-43ac-9f7b-9c0d990ad205" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£623">View Deal</a></p></div><p><a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank">£623 at Amazon</a> is just unbelievable for a TV this good, and it takes it from a super-premium option that would have to be your main TV, to a good price to pay for a second room TV.</p><p>My plan for this 42-inch OLED is to use it as a gaming TV and a monitor for work.</p><p>Its gaming specs are impeccable: four HDMI 2.1 sockets that all fully support 4K/144Hz, 4K/120Hz, VRR and ALLM; a superbly implemented HGIG mode for super-accurate HDR in games; and a Dolby Vision gaming mode.</p><p>It's great as a monitor, too, with neat, user-created software available that enables monitor-style features such as auto-wake.</p><p>Even if you've no interest in gaming or productivity, though, the 42-inch C5 is awesome for TV shows and movies, with a really balanced and authentic performance that makes full use of OLED's perfect blacks and pixel-level contrast control.</p><p>Other than the limp sound (which I recommend solving with one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>), this TV is great at everything it does, and I think it's just irresistible at this price.</p><p><strong>MORE:</strong></p><p><strong>Here are all the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>And here are all of the </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best Amazon Prime Day TV deals</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/i-already-own-the-best-oled-available-so-why-am-i-thinking-of-buying-this-other-tv-on-amazon-prime-day</link>
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                            <![CDATA[ The ultimate second TV deal? ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 16:02:30 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Jun 2026 09:12:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Prime Video, Stanley Tucci Searching For Italy]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LG C5 42-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[LG C5 42-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[LG C5 42-inch OLED TV]]></media:title>
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                                <p>I am a very lucky guy: the best TV I've ever tested (and I've been reviewing TVs for 19 years) is also now the TV I use at home.</p><p>That TV is the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>, and it really is as awesome to live with as I had expected.</p><ul><li><a href="https://www.amazon.co.uk/primeday"><strong>View all the Prime Day deals</strong></a></li></ul><p>Why, then, am I eyeing up another TV in the <a href="https://www.whathifi.com/tv-home-cinema/live/prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts">Amazon Prime Day</a> sales?</p><p>Two reasons: I'd love to add an OLED to my spare room for gaming, and this deal is just too exceptional to pass up.</p><div class="product"><a data-dimension112="93f8ae97-bc5d-43ac-9f7b-9c0d990ad205" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£623" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1507px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="RXsBC6EDdH92pCCtpS4gXS" name="1761059195.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/RXsBC6EDdH92pCCtpS4gXS.jpg" mos="" align="middle" fullscreen="" width="1507" height="1497" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="93f8ae97-bc5d-43ac-9f7b-9c0d990ad205" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£623">C5 42-inch OLED TV: was £1400 now £623</a></strong><br>The smallest version of the C5 is (notwithstanding the newer, much more expensive C6) the best 42-inch TV you can buy. It's a brilliant TV for a smaller living room or second room, especially if you're into gaming – as I am.<a class="view-deal button" href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank" rel="nofollow" data-dimension112="93f8ae97-bc5d-43ac-9f7b-9c0d990ad205" data-action="Deal Block" data-label="C5 42-inch OLED TV" data-dimension48="C5 42-inch OLED TV" data-dimension25="£623">View Deal</a></p></div><p><a href="https://www.amazon.co.uk/dp/B0F14943MR" target="_blank">£623 at Amazon</a> is just unbelievable for a TV this good, and it takes it from a super-premium option that would have to be your main TV, to a good price to pay for a second room TV.</p><p>My plan for this 42-inch OLED is to use it as a gaming TV and a monitor for work.</p><p>Its gaming specs are impeccable: four HDMI 2.1 sockets that all fully support 4K/144Hz, 4K/120Hz, VRR and ALLM; a superbly implemented HGIG mode for super-accurate HDR in games; and a Dolby Vision gaming mode.</p><p>It's great as a monitor, too, with neat, user-created software available that enables monitor-style features such as auto-wake.</p><p>Even if you've no interest in gaming or productivity, though, the 42-inch C5 is awesome for TV shows and movies, with a really balanced and authentic performance that makes full use of OLED's perfect blacks and pixel-level contrast control.</p><p>Other than the limp sound (which I recommend solving with one of the <a href="https://www.whathifi.com/best-buys/best-budget-soundbars">best budget soundbars</a>), this TV is great at everything it does, and I think it's just irresistible at this price.</p><p><strong>MORE:</strong></p><p><strong>Here are all the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>And here are all of the </strong><a href="https://www.whathifi.com/deals/the-best-tv-deals-4k-oled-qled-hdr"><strong>best Amazon Prime Day TV deals</strong></a></p>
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                                                            <title><![CDATA[ Adventures in AV: The World Cup is making my friends care about 4K – but I'm willing to sacrifice picture quality for this spoiler-killing upgrade ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Unless you're living under a particularly isolated rock, you'll know that the World Cup is currently causing a global outbreak of football fever.</p><p>That’s certainly the case in my household. My housemates are footy enthusiasts who demand that we tune in for all of the matches that are being played at "sensible" times – thankfully, that hasn't included those 2 AM kickoffs as of yet. </p><p>This means my TV and Sky Stream box have been working overtime, a trend I expect to continue for the rest of the tournament. But there's an unexpected joy to owning a top-notch TV (in my case, a Sony OLED): my friends suddenly care about picture quality</p><p>Usually, I'm met with eye rolls when I bring up resolutions and HDR formats, but the World Cup has miraculously changed all of that. As soon as I switch the TV on, I'm reminded to "put it on BBC iPlayer because it's showing the matches in 4K". This, of course, doesn't apply to the games shown on ITV.</p><p>I happily oblige for most games, and for the most part, I've been pretty impressed by the 4K streams from BBC iPlayer. Generally speaking, the games have looked really sharp, and colours pop nicely. </p><p>In fact, I'm watching the Czechia vs. South Africa game in 4K as I type this, and visually, it's an absolute treat.</p><p>Why, then, will I absolutely refuse to watch any of the England games in 4K? I'm so glad you asked.</p><p>The problem is the broadcast delay. </p><p>BBC iPlayer reportedly has a delay of around 30 to 40 seconds, while Sky Stream has a similar 35 to 40-second delay compared to Freeview's 8 to 10-second delay (these figures tally with some real-world testing we've just done for this feature on World Cup broadcast lag, by the way). </p><p>In real-world terms, this led to a few goal spoilers during the recent England vs. Croatia match, thanks to cheering from my surrounding neighbours before the goals even registered on my TV.</p><p>There is, thankfully, a solution. Sky has implemented three new "Real Time" channels in tandem with the World Cup. </p><p>These new versions of BBC One HD, ITV1 HD, and ITV4 HD reportedly slash latency by 22 seconds – not perfect, but much closer to Freeview. </p><p>However, Sky seems to have been fairly modest with that figure; our testing found that the latency compared to Freeview could drop to as low as five seconds</p><p>The tradeoff, of course, is resolution. These channels are capped at regular HD, and you can feel the drop after watching in 4K on iPlayer. Even so, it's a compromise I'm willing to make for England's game on Tuesday.</p><p>Thankfully, when I quizzed my housemate on whether he's willing to drop 4K to avoid spoilers, he also felt that the loss of visual fidelity was worth the tradeoff.</p><p>While sacrificing 4K in this instance is a shame, I'm ultimately chalking this up as a worthwhile learning experience. My flatmates now appreciate 4K more than ever before; now I just need to expose them to the wonders of 4K Blu-ray...</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/buying-a-tv-for-the-world-cup-these-are-the-features-to-look-out-for"><strong>Buying a new TV for the World Cup? Here are the features to look out for</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>As well as our full </strong><a href="https://www.whathifi.com/reviews/sky-stream"><strong>Sky Stream review</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/adventures-in-av-the-world-cup-is-making-my-friends-care-about-4k-but-im-willing-to-sacrifice-picture-quality-for-this-spoiler-killing-upgrade</link>
                                                                            <description>
                            <![CDATA[ "Real Time" footy is the way to go ]]>
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                                                                        <pubDate>Sat, 20 Jun 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A TV with a BBC iPlayer menu on screen showing  the USA vs Australia World Cup match. A logo with a mountain reads &quot;Adventures in AV&quot;.]]></media:description>                                                            <media:text><![CDATA[A TV with a BBC iPlayer menu on screen showing  the USA vs Australia World Cup match. A logo with a mountain reads &quot;Adventures in AV&quot;.]]></media:text>
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                                <p>Unless you're living under a particularly isolated rock, you'll know that the World Cup is currently causing a global outbreak of football fever.</p><p>That’s certainly the case in my household. My housemates are footy enthusiasts who demand that we tune in for all of the matches that are being played at "sensible" times – thankfully, that hasn't included those 2 AM kickoffs as of yet. </p><p>This means my TV and Sky Stream box have been working overtime, a trend I expect to continue for the rest of the tournament. But there's an unexpected joy to owning a top-notch TV (in my case, a Sony OLED): my friends suddenly care about picture quality</p><p>Usually, I'm met with eye rolls when I bring up resolutions and HDR formats, but the World Cup has miraculously changed all of that. As soon as I switch the TV on, I'm reminded to "put it on BBC iPlayer because it's showing the matches in 4K". This, of course, doesn't apply to the games shown on ITV.</p><p>I happily oblige for most games, and for the most part, I've been pretty impressed by the 4K streams from BBC iPlayer. Generally speaking, the games have looked really sharp, and colours pop nicely. </p><p>In fact, I'm watching the Czechia vs. South Africa game in 4K as I type this, and visually, it's an absolute treat.</p><p>Why, then, will I absolutely refuse to watch any of the England games in 4K? I'm so glad you asked.</p><p>The problem is the broadcast delay. </p><p>BBC iPlayer reportedly has a delay of around 30 to 40 seconds, while Sky Stream has a similar 35 to 40-second delay compared to Freeview's 8 to 10-second delay (these figures tally with some real-world testing we've just done for this feature on World Cup broadcast lag, by the way). </p><p>In real-world terms, this led to a few goal spoilers during the recent England vs. Croatia match, thanks to cheering from my surrounding neighbours before the goals even registered on my TV.</p><p>There is, thankfully, a solution. Sky has implemented three new "Real Time" channels in tandem with the World Cup. </p><p>These new versions of BBC One HD, ITV1 HD, and ITV4 HD reportedly slash latency by 22 seconds – not perfect, but much closer to Freeview. </p><p>However, Sky seems to have been fairly modest with that figure; our testing found that the latency compared to Freeview could drop to as low as five seconds</p><p>The tradeoff, of course, is resolution. These channels are capped at regular HD, and you can feel the drop after watching in 4K on iPlayer. Even so, it's a compromise I'm willing to make for England's game on Tuesday.</p><p>Thankfully, when I quizzed my housemate on whether he's willing to drop 4K to avoid spoilers, he also felt that the loss of visual fidelity was worth the tradeoff.</p><p>While sacrificing 4K in this instance is a shame, I'm ultimately chalking this up as a worthwhile learning experience. My flatmates now appreciate 4K more than ever before; now I just need to expose them to the wonders of 4K Blu-ray...</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/buying-a-tv-for-the-world-cup-these-are-the-features-to-look-out-for"><strong>Buying a new TV for the World Cup? Here are the features to look out for</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p><p><strong>As well as our full </strong><a href="https://www.whathifi.com/reviews/sky-stream"><strong>Sky Stream review</strong></a></p>
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                                                            <title><![CDATA[ I tested every major way to watch the World Cup live – here's which one lags the least ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I’m obsessed with broadcast delays (no, I’m not much fun at parties).</p><p>It all stems from Euro 2020, when my insistence on watching every match in 4K via BBC iPlayer resulted in several goals being spoiled by cheers from my neighbours and the revellers at a pub down the road.</p><p>Since then, I've prioritised low latency over outright picture quality when choosing how to watch major sporting events.</p><p>But I'd never actually tested the accepted wisdom around broadcast delays. So, with <a href="https://www.whathifi.com/tv-home-cinema/this-small-sky-upgrade-could-make-a-big-difference-for-world-cup-football-fans">Sky launching its new Real Time feature for Sky Glass and Sky Stream</a>, I decided it was time to find out which viewing method is actually fastest.</p><p>So, there I was, on a sweaty Thursday evening, setting up a second TV in my living room so that I could compare different broadcast options during the Czechia v South Africa match.</p><p>I needed to remove as many variables as possible, of course, so my two TVs needed to be identical. I therefore borrowed a 65-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> OLED to match the one currently in situ in my lounge.</p><p>After ensuring that both TVs were running the same software and had the same picture settings, I plugged my now rarely used aerial into the ‘new’ TV (the one on the right in all of the photos sprinkled throughout this piece) and set about comparing that with the alternatives at my disposal.</p><p>This is what I discovered.</p><h3 class="article-body__section" id="section-freeview-aerial-vs-bbc-iplayer"><span>Freeview (aerial) vs BBC iPlayer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="JNGew83d2QvdNdp3wVyvTA" name="IMG_0283" alt="Two 65-inch TVs showing football, pictured in a living room" src="https://cdn.mos.cms.futurecdn.net/JNGew83d2QvdNdp3wVyvTA.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Before I get started, it’s worth noting that <em>everything</em> is delayed.</p><p>It simply takes time for anything that's filmed live to make it through all of the broadcast equipment, be encoded and transmitted, travel to and from satellites in space or through underground fibre-optic cables, and finally be decoded and displayed by your TV.</p><p>It’s commonly accepted, though, that watching the signals received by your aerial via a Freeview tuner is the least delayed option available. The BBC itself says that it takes 7-8 seconds for something happening live to reach your TV via this method.</p><p>So, how much slower was iPlayer than the TV playing Freeview? A hefty 23 seconds. That’s plenty of time for a goal to be spoiled by cheers from the neighbours.</p><p>Interestingly, I found no meaningful difference between BBC iPlayer's HD and UHD streams. If you're watching via iPlayer anyway, choosing the 4K feed doesn't appear to add any extra delay.</p><p>I also tested the iPlayer app on several devices – the Bravia 8 II itself, a <a href="https://www.whathifi.com/reviews/sky-stream">Sky Stream</a> box, and an <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a> – and the result was always 23 seconds, there or thereabouts.</p><p>It’s worth remembering that BBC iPlayer is the only way to watch the World Cup in 4K, and the feeds look terrific, but when immediacy matters, such as when England are playing, foregoing pixels for promptness is the sensible way to go.</p><h3 class="article-body__section" id="section-sky-stream-glass"><span>Sky Stream/Glass</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6WVtVuU5vG6cCjpHTWpTXA" name="IMG_0277" alt="Two 65-inch TVs showing football, pictured in a living room" src="https://cdn.mos.cms.futurecdn.net/6WVtVuU5vG6cCjpHTWpTXA.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Time for Sky Stream, and the good news is that this was indeed quicker than BBC iPlayer. The bad news? It was still around 18 seconds behind Freeview.</p><p>That’s better, of course, but still more than enough time for a goal to be spoiled.</p><p>But, as I mentioned earlier, Sky has a special feature up its sleeve for dealing with this…</p><h3 class="article-body__section" id="section-sky-real-time"><span>Sky Real Time</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xgixKB7LdCpMkttErcvoaA" name="IMG_0278" alt="Two 65-inch TVs showing football, pictured in a living room" src="https://cdn.mos.cms.futurecdn.net/xgixKB7LdCpMkttErcvoaA.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>That feature is Real Time, which is designed to massively reduce the amount of lag experienced during big sporting events.</p><p>Sky has rolled Real Time out just in time for the World Cup, and it’s available on the BBC HD, ITV1 HD and ITV4 HD.</p><p>It’s worth noting that it’s not turned on by default. Once you tune in to one of the channels mentioned above during a World Cup match, you then need to click the ‘Real Time’ button that appears on the screen. Do that, and you’ll be switched to a special ‘RT’ version of the channel.</p><p>So, how much faster is Real Time? A whopping 13 seconds faster than standard Sky Stream, which makes it just five seconds slower than the Freeview tuner.</p><p>That’s close enough, I think, to rarely be an issue.</p><h3 class="article-body__section" id="section-conclusions-caveats-and-sky-q"><span>Conclusions, caveats and Sky Q</span></h3><p>You’ve probably spotted that there’s a significant absentee from my testing, <a href="https://www.whathifi.com/sky/q/review">Sky Q</a>, and there’s an easy explanation for that – I no longer have a satellite dish.</p><p>However, Sky has previously told me that Real Time brings Sky Stream/Glass to within three seconds of Sky Q, and the results of my testing certainly suggest that's plausible.</p><p>It’s also worth noting that there are plenty of variables that mean your results might vary slightly from mine. Aerial connections and Freeview tuners are remarkably consistent, but network conditions are not. Broadband speeds, router performance, wi-fi quality and even the streaming device itself can all affect how quickly a live stream reaches your screen.</p><p>Still, if you want to see how all of these various viewing methods compared, delay-wise, for me, here’s a little graph I whipped up:</p><div class="vizualizer-embed"><style>@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap');@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap');#fv-chart-1781882856221-9uyfywdkd *, #fv-chart-1781882856221-9uyfywdkd *:before, #fv-chart-1781882856221-9uyfywdkd *:after, #fv-chart-1781882856221-9uyfywdkd-slideshow *, #fv-chart-1781882856221-9uyfywdkd-slideshow *:before, #fv-chart-1781882856221-9uyfywdkd-slideshow *:after {box-sizing: border-box !important; margin: 0; padding: 0; border: 0;font-size: 100%; font: inherit; vertical-align: baseline;}#fv-chart-1781882856221-9uyfywdkd, #fv-chart-1781882856221-9uyfywdkd-slideshow { font-family: 'Open Sans', sans-serif !important; }#fv-chart-1781882856221-9uyfywdkd {position: relative !important; overflow: visible !important;--riv-primary: #D50032;}#fv-chart-1781882856221-9uyfywdkd .fv-inner-wrapper {color: #1F2937 !important; background-color: #ffffff !important;padding: 1.5rem 1.5rem 2rem !important; border-radius: 0.5rem !important;box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1) !important;margin: 1rem 0 !important; display: flex !important; flex-direction: column !important;overflow: hidden !important;}#fv-chart-1781882856221-9uyfywdkd .fv-inner-wrapper.fv-no-header.fv-is-image-compare {padding-top: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.fv-full-bleed {width: 100vw !important;margin-left: calc(50% - 50vw) !important;}body {overflow-x: clip !important;}#fv-chart-1781882856221-9uyfywdkd.fv-full-bleed .fv-inner-wrapper {padding: 0 !important;border-radius: 0 !important;box-shadow: none !important;margin: 0 !important;background-color: transparent !important;}#fv-chart-1781882856221-9uyfywdkd .fv-inner-wrapper.fv-is-shop-the-look {padding: 0 !important;border-radius: 0 !important;box-shadow: none !important;margin: 0 !important;background-color: transparent !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow {position: relative !important;width: 100% !important;margin: 1rem 0 !important;--riv-primary: #D50032;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slides-wrapper {position: relative !important;width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slide {width: 100% !important;animation: fv-fade-in 0.3s ease-in-out;}@keyframes fv-fade-in {from { opacity: 0; }to { opacity: 1; }}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slideshow-nav-row {position: relative !important;display: flex !important;justify-content: space-between !important;align-items: center !important;padding: 0 0 16px 0 !important;width: 100% !important;z-index: 20 !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-nav-btn {background-color: var(--riv-primary) !important;color: #ffffff !important;border: none !important;border-radius: 4px !important;padding: 8px 16px !important;font-size: 14px !important;font-weight: 700 !important;cursor: pointer !important;display: flex !important;align-items: center !important;justify-content: center !important;gap: 6px !important;transition: opacity 0.2s, background-color 0.2s !important;height: 36px !important;text-transform: none !important;box-shadow: 0 1px 2px rgba(0,0,0,0.1) !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-nav-btn svg {width: 18px !important;height: 18px !important;stroke-width: 3px !important;filter: none !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-nav-btn:hover {opacity: 0.9 !important;transform: translateY(-1px) !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-nav-btn.disabled {background-color: #E5E7EB !important;color: #9CA3AF !important;cursor: default !important;pointer-events: none !important;box-shadow: none !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slide-counter {font-family: 'Poppins', sans-serif !important;font-size: 14px !important;font-weight: 600 !important;color: #374151 !important;text-align: center !important;min-width: 40px !important;background-color: rgba(255,255,255,0.8) !important;padding: 2px 8px !important;border-radius: 10px !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slideshow-select {position: absolute !important;top: 10px !important;right: 10px !important;z-index: 20 !important;appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background-color: white !important;border: 1px solid #d1d5db !important;color: #1F2937 !important;font-family: 'Open Sans', sans-serif !important;font-size: 14px !important;font-weight: 600 !important;padding: 6px 32px 6px 12px !important;border-radius: 4px !important;cursor: pointer !important;box-shadow: 0 1px 2px rgba(0,0,0,0.05) !important;background-image: url("data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 20 20'%3e%3cpath stroke='%236b7280' stroke-linecap='round' stroke-linejoin='round' stroke-width='1.5' d='M6 8l4 4 4-4'/%3e%3c/svg%3e") !important;background-position: right 0.5rem center !important;background-repeat: no-repeat !important;background-size: 1.5em 1.5em !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slideshow-select:focus {outline: 2px solid #D50032 !important;border-color: #D50032 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-chart-title {font-weight: bold !important;text-align: center !important;margin-bottom: 0.5rem !important;color: var(--riv-primary) !important;font-size: 20px !important;line-height: 1.2 !important;font-family: 'Open Sans', sans-serif !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;padding: 0 20px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-chart-subhead {font-size: 18px !important;font-weight: 500 !important;text-align: center !important;margin-bottom: 2rem !important;color: #374151 !important;line-height: 1.7 !important;font-family: 'Open Sans', sans-serif !important;display: block !important;text-transform: none !important;padding: 0 20px !important;}#fv-chart-1781882856221-9uyfywdkd .rv-chart-caption { font-size: 15px !important; 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font-size: 14px; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1781882856221-9uyfywdkd .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1781882856221-9uyfywdkd .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1781882856221-9uyfywdkd .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1781882856221-9uyfywdkd .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1781882856221-9uyfywdkd .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-multi-legend-item { display: flex !important; align-items: center !important; gap: 8px !important; font-size: 14px !important; color: #374151 !important; font-weight: 500 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-multi-legend-swatch { width: 16px !important; height: 16px !important; border-radius: 3px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-benchmark-group { margin-bottom: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-benchmark-title {font-size: 18px !important; font-weight: 600 !important; margin-bottom: 16px !important; margin-top: 0 !important; padding: 0 !important;text-align: center !important; color: var(--riv-primary) !important; flex: 1 !important; min-width: 0 !important;font-family: 'Open Sans', sans-serif !important; line-height: 1.3 !important;text-transform: none !important;white-space: normal !important;overflow-wrap: break-word !important;word-wrap: break-word !important;max-width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd .fv-bar-row, #fv-chart-1781882856221-9uyfywdkd .fv-stacked-product { display: flex !important; align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; color: #fff !important; background: rgba(0,0,0,0.8) !important; border-radius: 4px !important; line-height: 1.4 !important; font-weight: normal !important; text-transform: none !important; word-wrap: break-word !important; z-index: 10 !important; align-items: center !important; overflow-y: auto !important; }#fv-chart-1781882856221-9uyfywdkd.preview-wrapper .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1781882856221-9uyfywdkd.preview-wrapper .fv-bar-commentary-inline:focus, #fv-chart-1781882856221-9uyfywdkd.preview-wrapper .fv-bar-commentary-inline:focus-within, #fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline, #fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-commentary-inline:focus, #fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-commentary-inline:focus-within { display: flex !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar { height: 100% !important; border-radius: 3px !important; display: flex !important; align-items: center !important; transition: opacity 0.2s ease, width 0.8s ease-out !important; min-height: 23px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar:hover { opacity: 0.8 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-inner-content { display: flex !important; justify-content: space-between !important; align-items: center !important; width: 100% !important; height: 100% !important; padding: 0 8px !important; font-size: 14px !important; font-weight: bold !important; overflow: hidden !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-inner-label { white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important; padding-right: 8px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-inner-value { flex-shrink: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-value-outside { padding-left: 8px !important; font-size: 14px !important; font-weight: bold !important; color: #374151 !important; white-space: nowrap !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-label.fv-primary-product { font-weight: bold !important; color: var(--riv-primary) !important; }#fv-chart-1781882856221-9uyfywdkd .fv-multi-bar-container { flex-direction: column !important; padding: 4px !important; align-items: stretch !important; gap: 4px !important; height: auto !important; }#fv-chart-1781882856221-9uyfywdkd .fv-multi-bar-item { display: flex !important; align-items: center !important; height: 25px !important; width: 100% !important; }#fv-chart-1781882856221-9uyfywdkd .fv-stacked-bar { display: flex !important; overflow: hidden !important; }#fv-chart-1781882856221-9uyfywdkd .fv-stacked-segment { height: 100% !important; display: flex !important; align-items: center !important; justify-content: flex-end !important; padding-right: 8px !important; border-right: 1px solid rgba(255,255,255,0.3) !important; }#fv-chart-1781882856221-9uyfywdkd .fv-stacked-segment:last-child { border-right: none !important; }#fv-chart-1781882856221-9uyfywdkd .fv-segment-value { font-size: 14px !important; font-weight: bold !important; }#fv-chart-1781882856221-9uyfywdkd .fv-grouped-bar-product { display: flex !important; flex-direction: column !important; width: 100% !important; margin-bottom: 1.25rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-grouped-product-title-wrapper { padding-left: 150px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-grouped-product-title { width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.5rem !important; font-weight: 700 !important; font-size: 14px !important; color: #374151 !important; text-transform: none !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-cluster { width: 100% !important; flex-grow: 1 !important; display: flex !important; flex-direction: column !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-cluster .fv-bar-row { margin-bottom: 3px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-cluster .fv-bar-container { height: 20px !important; }#fv-chart-1781882856221-9uyfywdkd .riv-grid line {stroke: #D1D5DB !important;stroke-dasharray: 3 3 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-wrapper { display: flex !important; width: 100% !important; margin-top: 0.5rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-label-space { width: 150px !important; padding-right: 10px !important; flex-shrink: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-chart-space { flex-grow: 1 !important; padding-right: 8px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-wrapper.fv-grouped-x-axis { margin-left: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-line { border-top: 1px solid #D1D5DB !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-ticks { display: flex !important; justify-content: space-between !important; padding-top: 4px !important; font-size: 13px !important; color: #374151 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-ticks span { position: relative !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-ticks span::before { content: '' !important; position: absolute !important; top: -6px !important; left: 50% !important; transform: translateX(-50%) !important; width: 2px !important; height: 4px !important; background-color: #D1D5DB !important; border-radius: 1px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-unit { text-align: center !important; font-size: 14px !important; color: #374151 !important; margin-top: 8px !important; display: block !important; }#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-title { text-align: center !important; font-size: 15px !important; color: #374151 !important; margin-top: 8px !important; margin-bottom: 16px !important; line-height: 1.5 !important; padding: 0 1rem !important; display: block !important; font-weight: bold !important; }#fv-chart-1781882856221-9uyfywdkd .fv-y-axis-title {font-size: 15px !important;color: #374151 !important;line-height: 1.5 !important;text-align: left !important;padding-left: 5.83% !important;margin-bottom: 4px !important;display: block !important;font-weight: bold !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-pie-container,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-pie-container {flex-direction: column !important; gap: 1rem !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-grouped-product-title-wrapper,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-grouped-product-title-wrapper {padding-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-row,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-stacked-product,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-grouped-bar-product,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-row,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-stacked-product,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-grouped-bar-product {flex-direction: column !important; align-items: flex-start !important; margin-bottom: 1.25rem !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-label:not(.fv-grouped-product-title),#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-label:not(.fv-grouped-product-title) {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-label,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-grouped-product-title,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-label,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-grouped-product-title {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-container,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-cluster,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-container,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-cluster {width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-row .fv-bar-commentary-inline:focus-within,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-row .fv-bar-commentary-inline:focus-within {position: static !important; display: block !important; width: 100% !important; margin: 4px 0 0 0 !important; padding: 0 !important; background: transparent !important; color: #6B7280 !important; font-size: 12px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-x-axis-wrapper,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-x-axis-wrapper {margin-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-x-axis-label-space,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-x-axis-label-space {display: none !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-x-axis-chart-space,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-x-axis-chart-space {padding-right: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-benchmark-title,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-benchmark-title {font-size: 16px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-dropdown-title,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-dropdown-title {font-size: 16px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-carousel-nav-btn,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-carousel-nav-btn {padding: 8px 12px !important; font-size: 14px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-chart-title,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-chart-title {padding: 0 8px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-chart-subhead,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-chart-subhead {padding: 0 8px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-header,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-header {flex-direction: column !important; align-items: center !important; padding: 0 !important; gap: 0.5rem !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select-wrapper,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select-wrapper {flex: 1 !important; min-width: 0 !important; width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select-wrapper.fv-left,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select-wrapper.fv-left {text-align: center !important; padding-right: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select-wrapper.fv-right,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select-wrapper.fv-right {text-align: center !important; padding-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select.fv-select-left,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select.fv-select-left {text-align: center !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select.fv-select-right,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select.fv-select-right {text-align: center !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-vs,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-vs {text-align: center !important; padding: 0.25rem 0 !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select-container,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select-container {max-width: 100% !important; width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-versus-select,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-versus-select {font-size: 14px !important; width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-stl-shop-all-btn,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-stl-shop-all-btn {bottom: 0.5rem !important; right: 0.5rem !important; height: 2rem !important; font-size: 0.75rem !important; padding: 0 0.75rem 0 2.5rem !important; max-width: calc(100% - 1rem) !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-stl-shop-all-logo,#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-stl-shop-all-icon,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-stl-shop-all-logo,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-stl-shop-all-icon {width: 2rem !important; height: 2rem !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-stl-shop-all-icon svg,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-stl-shop-all-icon svg {width: 14px !important; height: 14px !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd.labels-on-top .fv-bar-commentary-inline {display: block !important; margin-left: 0 !important; width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd.mobile-view .fv-y-axis-title { padding-left: 5% !important;  }#fv-chart-1781882856221-9uyfywdkd.mobile-view.fv-contains-line-chart .fv-footer-content {margin-left: -1rem !important;margin-right: -1rem !important;}@media (max-width: 599px) {#fv-chart-1781882856221-9uyfywdkd .fv-pie-container {flex-direction: column !important; gap: 1rem !important;}#fv-chart-1781882856221-9uyfywdkd .fv-grouped-product-title-wrapper {padding-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-bar-row,#fv-chart-1781882856221-9uyfywdkd .fv-stacked-product,#fv-chart-1781882856221-9uyfywdkd .fv-grouped-bar-product {flex-direction: column !important; align-items: flex-start !important; margin-bottom: 1.25rem !important;}#fv-chart-1781882856221-9uyfywdkd .fv-bar-label:not(.fv-grouped-product-title) {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-bar-label,#fv-chart-1781882856221-9uyfywdkd .fv-grouped-product-title {width: 100% !important; text-align: left !important; padding-right: 0 !important; margin-bottom: 0.25rem !important; font-size: 14px !important; font-weight: 700 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-bar-container,#fv-chart-1781882856221-9uyfywdkd .fv-bar-cluster {width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd .fv-bar-row .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd .fv-bar-row:hover .fv-bar-commentary-inline,#fv-chart-1781882856221-9uyfywdkd .fv-bar-row .fv-bar-commentary-inline:focus,#fv-chart-1781882856221-9uyfywdkd .fv-bar-row .fv-bar-commentary-inline:focus-within {position: static !important; display: block !important; width: 100% !important; margin: 4px 0 0 0 !important; padding: 0 !important; background: transparent !important; color: #6B7280 !important; font-size: 12px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-wrapper {margin-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-label-space {display: none !important;}#fv-chart-1781882856221-9uyfywdkd .fv-x-axis-chart-space {padding-right: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-benchmark-title {font-size: 16px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title {font-size: 16px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-carousel-nav-btn {padding: 8px 12px !important; font-size: 14px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-chart-title {padding: 0 8px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-chart-subhead {padding: 0 8px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-header {flex-direction: column !important; align-items: center !important; padding: 0 !important; gap: 0.5rem !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper {flex: 1 !important; min-width: 0 !important; width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper.fv-left {text-align: center !important; padding-right: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper.fv-right {text-align: center !important; padding-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select.fv-select-left {text-align: center !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select.fv-select-right {text-align: center !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-vs {text-align: center !important; 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width: 0%; background-color: #D50032;" data-target-width="0" data-target-margin="0"></div><span class="fv-bar-value-outside">0</span></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Freeview (aerial)</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 20%; background-color: #B0002A;" data-target-width="20" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #ffffff !important; text-shadow: 1px 1px 1px rgba(0,0,0,0.3) !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">8</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Sky Q (satellite)</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 25%; background-color: #850020;" data-target-width="25" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #ffffff !important; text-shadow: 1px 1px 1px rgba(0,0,0,0.3) !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">10</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Sky Glass/Stream with Real Time</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 32.5%; background-color: #590015;" data-target-width="32.5" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #ffffff !important; text-shadow: 1px 1px 1px rgba(0,0,0,0.3) !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">13</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Sky Glass/Stream without Real Time</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 65%; background-color: #A1A5A8;" data-target-width="65" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #1F2937 !important; text-shadow: none !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">26</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">BBC iPlayer</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 77.5%; background-color: #D6DADC;" data-target-width="77.5" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #1F2937 !important; text-shadow: none !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">31</span></div></div></div></div><div class="fv-x-axis-wrapper"><div class="fv-x-axis-label-space"></div><div class="fv-x-axis-chart-space"><div class="fv-x-axis-line"></div><div class="fv-x-axis-ticks"><span>0</span><span>10</span><span>20</span><span>30</span><span>40</span></div></div></div><table class="sr-only"><caption>Delay Data</caption><thead><tr><th>Product</th><th>Value</th></tr></thead><tbody><tr><td>Live</td><td>0</td></tr><tr><td>Freeview (aerial)</td><td>8</td></tr><tr><td>Sky Q (satellite)</td><td>10</td></tr><tr><td>Sky Glass/Stream with Real Time</td><td>13</td></tr><tr><td>Sky Glass/Stream without Real Time</td><td>26</td></tr><tr><td>BBC iPlayer</td><td>31</td></tr></tbody></table></div></div></div><div class="fv-bottom-bar"><div class="fv-footer-content" style="display: block;"><div class="rv-chart-caption" style="display: block;"><span class="fv-original-caption" style="display: block;">This is according to my testing – bear in mind that your mileage may vary.</span><span class="fv-ia-dynamic-caption" style="display: none;"></span></div></div><div class="fv-logo-explore-bar"><img class="fv-logo" src="https://cdn.mos.cms.futurecdn.net/UgzjsCe5eRA8eMSPiersGb.png" alt="What Hifi Logo"></div></div></div></div><script>window.iFrameResizer = {heightCalculationMethod: 'taggedElement'};</script><script src="https://cdnjs.cloudflare.com/ajax/libs/iframe-resizer/4.2.11/iframeResizer.contentWindow.min.js" async></script><script>(function() {window.fvAnimateCharts = function(chartWrapper) {if (!chartWrapper) return;function animateBars(chartElement) {if (!chartElement) return;var bars = chartElement.querySelectorAll('.fv-bar, .fv-stacked-segment');bars.forEach(function(bar, index) {bar.style.setProperty('width', '0%', 'important');bar.style.setProperty('transition', 'none', 'important');var targetWidth = bar.dataset.targetWidth;if (targetWidth === undefined) return;void bar.offsetWidth;var targetMargin = bar.dataset.targetMargin;var baseMargin = bar.dataset.baseMargin;if (baseMargin !== undefined) {bar.style.setProperty('margin-left', baseMargin + '%', 'important');}setTimeout(function() {var marginTransition = baseMargin !== undefined ? 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chartWrapper.querySelector('.fv-countdown-container');if (countdownContainer) {var targetDateAttr = countdownContainer.getAttribute('data-target-date');if (targetDateAttr) {var targetDate = new Date(targetDateAttr);var primaryColor = countdownContainer.getAttribute('data-primary-color') || '#f97316';var subheadColor = countdownContainer.getAttribute('data-subhead-color') || '#ffffff';var pad = function(n) { return (n < 10 ? 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My tests suggest that a good old-fashioned aerial is still the quickest way to watch live TV, and Sky Q via satellite probably remains a touch faster too.</p><p>But Sky's new mode narrows the gap dramatically. Instead of lagging tens of seconds behind the live action, Sky Stream and Sky Glass are now close enough to traditional broadcast TV that, in most homes, they're unlikely to be the reason a goal gets spoiled.</p><p>For years, choosing streaming TV meant accepting that everyone else would see the goal first. Thanks to Real Time, that trade-off is finally starting to disappear.</p><h3 class="article-body__section" id="section-watch-the-world-cup-from-anywhere"><span>Watch the World Cup from anywhere </span></h3><p>If you're abroad during the <a href="https://www.whathifi.com/streaming-entertainment/watch-world-cup-2026-free">World Cup</a> and struggling to access your usual streaming services, you can always use a VPN (where terms allow). </p><div class="product"><a data-dimension112="fa35e896-8122-11f1-b25f-e901ac83c810" data-action="Deal Block" data-label="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension48="Norton VPN MEGA Deal — 60-day money back guarantee" href="https://norton.ow5a.net/c/221109/3913566/4405?sharedid=whathifi&param1=aff&param2=worldcup26_htw&param3=vpn&subid1=HTW_WHF" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:280px;"><p class="vanilla-image-block" style="padding-top:56.43%;"><img id="4b9b3yEzJqLzvtyxevQhk9" name="NortonVPN Graphic - Affiliates (6)" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/4b9b3yEzJqLzvtyxevQhk9.png" mos="" align="middle" fullscreen="" width="280" height="158" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>▶︎ <a href="https://norton.ow5a.net/c/221109/3913566/4405?sharedid=whathifi&param1=aff&param2=worldcup26_htw&param3=vpn&subid1=HTW_WHF" target="_blank" rel="nofollow" data-dimension112="fa35e896-8122-11f1-b25f-e901ac83c810" data-action="Deal Block" data-label="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension48="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension25=""><u><strong>Norton VPN MEGA Deal — 60-day money back guarantee</strong></u></a></p><p>Boasting fast connections with global servers, great features, and class-leading security, so you can stream you usual BBC and ITV World Cup streams when traveling abroad.<br><br>💰 <strong>60-day money-back guarantee</strong><br>🔓 <strong>Unlocks World Cup streams</strong></p><p>Use Norton VPN to unblock your usual coverage and watch the 2026 FIFA World Cup free live streams with our exclusive deal.<a class="view-deal button" href="https://norton.ow5a.net/c/221109/3913566/4405?sharedid=whathifi&param1=aff&param2=worldcup26_htw&param3=vpn&subid1=HTW_WHF" target="_blank" rel="nofollow" data-dimension112="fa35e896-8122-11f1-b25f-e901ac83c810" data-action="Deal Block" data-label="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension48="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension25="">View Deal</a></p></div><p><strong>MORE:</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>And don't forget the audio! Here are all of the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/i-tested-every-major-way-to-watch-the-world-cup-live-heres-which-one-lags-the-least</link>
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                            <![CDATA[ Is Sky Real Time your saviour from spoiled goals? ]]>
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                                                                        <pubDate>Fri, 19 Jun 2026 15:29:49 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Jul 2026 14:31:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Two 65-inch TVs showing football, pictured in a living room]]></media:description>                                                            <media:text><![CDATA[Two 65-inch TVs showing football, pictured in a living room]]></media:text>
                                <media:title type="plain"><![CDATA[Two 65-inch TVs showing football, pictured in a living room]]></media:title>
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                                <p>I’m obsessed with broadcast delays (no, I’m not much fun at parties).</p><p>It all stems from Euro 2020, when my insistence on watching every match in 4K via BBC iPlayer resulted in several goals being spoiled by cheers from my neighbours and the revellers at a pub down the road.</p><p>Since then, I've prioritised low latency over outright picture quality when choosing how to watch major sporting events.</p><p>But I'd never actually tested the accepted wisdom around broadcast delays. So, with <a href="https://www.whathifi.com/tv-home-cinema/this-small-sky-upgrade-could-make-a-big-difference-for-world-cup-football-fans">Sky launching its new Real Time feature for Sky Glass and Sky Stream</a>, I decided it was time to find out which viewing method is actually fastest.</p><p>So, there I was, on a sweaty Thursday evening, setting up a second TV in my living room so that I could compare different broadcast options during the Czechia v South Africa match.</p><p>I needed to remove as many variables as possible, of course, so my two TVs needed to be identical. I therefore borrowed a 65-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> OLED to match the one currently in situ in my lounge.</p><p>After ensuring that both TVs were running the same software and had the same picture settings, I plugged my now rarely used aerial into the ‘new’ TV (the one on the right in all of the photos sprinkled throughout this piece) and set about comparing that with the alternatives at my disposal.</p><p>This is what I discovered.</p><h3 class="article-body__section" id="section-freeview-aerial-vs-bbc-iplayer"><span>Freeview (aerial) vs BBC iPlayer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="JNGew83d2QvdNdp3wVyvTA" name="IMG_0283" alt="Two 65-inch TVs showing football, pictured in a living room" src="https://cdn.mos.cms.futurecdn.net/JNGew83d2QvdNdp3wVyvTA.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Before I get started, it’s worth noting that <em>everything</em> is delayed.</p><p>It simply takes time for anything that's filmed live to make it through all of the broadcast equipment, be encoded and transmitted, travel to and from satellites in space or through underground fibre-optic cables, and finally be decoded and displayed by your TV.</p><p>It’s commonly accepted, though, that watching the signals received by your aerial via a Freeview tuner is the least delayed option available. The BBC itself says that it takes 7-8 seconds for something happening live to reach your TV via this method.</p><p>So, how much slower was iPlayer than the TV playing Freeview? A hefty 23 seconds. That’s plenty of time for a goal to be spoiled by cheers from the neighbours.</p><p>Interestingly, I found no meaningful difference between BBC iPlayer's HD and UHD streams. If you're watching via iPlayer anyway, choosing the 4K feed doesn't appear to add any extra delay.</p><p>I also tested the iPlayer app on several devices – the Bravia 8 II itself, a <a href="https://www.whathifi.com/reviews/sky-stream">Sky Stream</a> box, and an <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a> – and the result was always 23 seconds, there or thereabouts.</p><p>It’s worth remembering that BBC iPlayer is the only way to watch the World Cup in 4K, and the feeds look terrific, but when immediacy matters, such as when England are playing, foregoing pixels for promptness is the sensible way to go.</p><h3 class="article-body__section" id="section-sky-stream-glass"><span>Sky Stream/Glass</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6WVtVuU5vG6cCjpHTWpTXA" name="IMG_0277" alt="Two 65-inch TVs showing football, pictured in a living room" src="https://cdn.mos.cms.futurecdn.net/6WVtVuU5vG6cCjpHTWpTXA.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Time for Sky Stream, and the good news is that this was indeed quicker than BBC iPlayer. The bad news? It was still around 18 seconds behind Freeview.</p><p>That’s better, of course, but still more than enough time for a goal to be spoiled.</p><p>But, as I mentioned earlier, Sky has a special feature up its sleeve for dealing with this…</p><h3 class="article-body__section" id="section-sky-real-time"><span>Sky Real Time</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5712px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xgixKB7LdCpMkttErcvoaA" name="IMG_0278" alt="Two 65-inch TVs showing football, pictured in a living room" src="https://cdn.mos.cms.futurecdn.net/xgixKB7LdCpMkttErcvoaA.jpg" mos="" align="middle" fullscreen="" width="5712" height="3213" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>That feature is Real Time, which is designed to massively reduce the amount of lag experienced during big sporting events.</p><p>Sky has rolled Real Time out just in time for the World Cup, and it’s available on the BBC HD, ITV1 HD and ITV4 HD.</p><p>It’s worth noting that it’s not turned on by default. Once you tune in to one of the channels mentioned above during a World Cup match, you then need to click the ‘Real Time’ button that appears on the screen. Do that, and you’ll be switched to a special ‘RT’ version of the channel.</p><p>So, how much faster is Real Time? A whopping 13 seconds faster than standard Sky Stream, which makes it just five seconds slower than the Freeview tuner.</p><p>That’s close enough, I think, to rarely be an issue.</p><h3 class="article-body__section" id="section-conclusions-caveats-and-sky-q"><span>Conclusions, caveats and Sky Q</span></h3><p>You’ve probably spotted that there’s a significant absentee from my testing, <a href="https://www.whathifi.com/sky/q/review">Sky Q</a>, and there’s an easy explanation for that – I no longer have a satellite dish.</p><p>However, Sky has previously told me that Real Time brings Sky Stream/Glass to within three seconds of Sky Q, and the results of my testing certainly suggest that's plausible.</p><p>It’s also worth noting that there are plenty of variables that mean your results might vary slightly from mine. Aerial connections and Freeview tuners are remarkably consistent, but network conditions are not. Broadband speeds, router performance, wi-fi quality and even the streaming device itself can all affect how quickly a live stream reaches your screen.</p><p>Still, if you want to see how all of these various viewing methods compared, delay-wise, for me, here’s a little graph I whipped up:</p><div class="vizualizer-embed"><style>@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;700&display=swap');@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap');#fv-chart-1781882856221-9uyfywdkd *, #fv-chart-1781882856221-9uyfywdkd *:before, #fv-chart-1781882856221-9uyfywdkd *:after, #fv-chart-1781882856221-9uyfywdkd-slideshow *, #fv-chart-1781882856221-9uyfywdkd-slideshow *:before, #fv-chart-1781882856221-9uyfywdkd-slideshow *:after {box-sizing: border-box !important; margin: 0; padding: 0; border: 0;font-size: 100%; font: inherit; vertical-align: baseline;}#fv-chart-1781882856221-9uyfywdkd, #fv-chart-1781882856221-9uyfywdkd-slideshow { font-family: 'Open Sans', sans-serif !important; }#fv-chart-1781882856221-9uyfywdkd {position: relative !important; overflow: visible !important;--riv-primary: #D50032;}#fv-chart-1781882856221-9uyfywdkd .fv-inner-wrapper {color: #1F2937 !important; background-color: #ffffff !important;padding: 1.5rem 1.5rem 2rem !important; border-radius: 0.5rem !important;box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1) !important;margin: 1rem 0 !important; display: flex !important; flex-direction: column !important;overflow: hidden !important;}#fv-chart-1781882856221-9uyfywdkd .fv-inner-wrapper.fv-no-header.fv-is-image-compare {padding-top: 0 !important;}#fv-chart-1781882856221-9uyfywdkd.fv-full-bleed {width: 100vw !important;margin-left: calc(50% - 50vw) !important;}body {overflow-x: clip !important;}#fv-chart-1781882856221-9uyfywdkd.fv-full-bleed .fv-inner-wrapper {padding: 0 !important;border-radius: 0 !important;box-shadow: none !important;margin: 0 !important;background-color: transparent !important;}#fv-chart-1781882856221-9uyfywdkd .fv-inner-wrapper.fv-is-shop-the-look {padding: 0 !important;border-radius: 0 !important;box-shadow: none !important;margin: 0 !important;background-color: transparent !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow {position: relative !important;width: 100% !important;margin: 1rem 0 !important;--riv-primary: #D50032;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slides-wrapper {position: relative !important;width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd-slideshow .fv-slide {width: 100% !important;animation: fv-fade-in 0.3s ease-in-out;}@keyframes fv-fade-in {from { opacity: 0; 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top: 50%; transform: translateY(-50%); pointer-events: none; width: 16px; height: 16px; flex-shrink: 0; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper.fv-left .fv-versus-chevron { right: 0; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper.fv-right .fv-versus-chevron { right: 0; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-select { background: transparent; border: none; border-bottom: 2px solid; font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; padding: 0.25rem 0; cursor: pointer; outline: none; appearance: none; -webkit-appearance: none; -moz-appearance: none; max-width: 100%; width: 100%; text-overflow: ellipsis; overflow: hidden; white-space: nowrap; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-select.fv-select-left { text-align: center; direction: ltr; padding-right: 1.25rem; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-select.fv-select-right { text-align: center; padding-right: 1.25rem; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-select option { font-family: 'Open Sans', sans-serif; font-weight: 400; font-size: 14px; color: #374151; direction: ltr; text-align: left; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-vs { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 14px; color: #374151; letter-spacing: 0.1em; padding: 0 1rem; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-body { display: flex; flex-direction: column; gap: 1.5rem; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-row { position: relative; height: auto; padding-top: 20px; margin-bottom: 0.25rem; display: block; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-bar-container { position: relative; height: 32px; display: flex; align-items: center; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-bar-left-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-end; align-items: center; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-bar-right-wrapper { flex: 1; height: 100%; display: flex; justify-content: flex-start; align-items: center; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-bar { height: 32px; 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font-size: 14px; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-pct-diff { font-size: 12px; font-weight: 600; }#fv-chart-1781882856221-9uyfywdkd .fv-versus-label { position: absolute; left: 50%; transform: translateX(-50%); top: 0; background-color: transparent; border: none; box-shadow: none; padding: 0; font-family: 'Open Sans', sans-serif; font-weight: 700; font-size: 14px; color: #374151; white-space: nowrap; }#fv-chart-1781882856221-9uyfywdkd .sr-only { position: absolute !important; width: 1px !important; height: 1px !important; padding: 0 !important; margin: -1px !important; overflow: hidden !important; clip: rect(0,0,0,0) !important; white-space: nowrap !important; border: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bottom-bar { display: flex !important; flex-direction: column !important; align-items: center !important; margin-top: 0.5rem !important; gap: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-footer-content { text-align: center !important; width: 100% !important; }#fv-chart-1781882856221-9uyfywdkd .fv-logo {display: block !important;margin: 0 auto !important;width: 120px !important;min-width: 120px !important;max-width: 120px !important;height: auto !important;object-fit: contain !important;flex-shrink: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-wrapper { text-align: center !important; margin-bottom: 16px !important; margin-top: 0 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title-container { position: relative !important; display: inline-block !important; max-width: 100% !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title {appearance: none !important;-webkit-appearance: none !important;-moz-appearance: none !important;background: transparent !important;border: none !important;font-size: 18px !important;font-weight: 600 !important;color: var(--riv-primary) !important;padding-right: 28px !important;padding-left: 10px !important;cursor: pointer !important;text-align: center !important;text-align-last: center !important;width: auto !important;max-width: 100% !important;font-family: 'Open Sans', sans-serif !important;line-height: 1.3 !important;margin: 0 !important;text-overflow: ellipsis !important;overflow: hidden !important;white-space: nowrap !important;}#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title:focus { outline: none !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-title::-ms-expand { display: none !important; }#fv-chart-1781882856221-9uyfywdkd .fv-dropdown-chevron {position: absolute !important;right: 0 !important;top: 50% !important;transform: translateY(-50%) !important;pointer-events: none !important;color: var(--riv-primary) !important;display: flex !important;align-items: center !important;}#fv-chart-1781882856221-9uyfywdkd .fv-carousel-title-controls { display: flex !important; justify-content: space-between !important; align-items: center !important; margin-bottom: 16px !important; width: 100% !important; gap: 12px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-carousel-nav-btn {background: transparent !important; border: 1px solid #d1d5db !important; border-radius: 6px !important; padding: 6px 10px !important;cursor: pointer !important; font-size: 14px !important; color: #374151 !important; display: flex !important; align-items: center !important; gap: 4px !important; font-family: 'Open Sans', sans-serif !important;}#fv-chart-1781882856221-9uyfywdkd .fv-carousel-nav-btn:hover { border-color: #9ca3af !important; }#fv-chart-1781882856221-9uyfywdkd .fv-carousel-counter { font-size: 14px !important; color: #374151 !important; text-align: center !important; margin-top: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-legend { display: flex !important; justify-content: center !important; flex-wrap: wrap !important; gap: 8px 16px !important; margin: 0 !important; padding: 0 !important; margin-top: 1rem !important; }#fv-chart-1781882856221-9uyfywdkd .fv-legend-item { display: flex !important; align-items: center !important; gap: 6px !important; font-size: 14px !important; color: #374151 !important; }#fv-chart-1781882856221-9uyfywdkd .fv-legend-color { width: 12px !important; height: 12px !important; border-radius: 3px !important; }#fv-chart-1781882856221-9uyfywdkd .fv-multi-value-legend {display: flex !important;justify-content: center !important;flex-wrap: wrap !important;gap: 12px 24px !important;margin-bottom: 1.5rem !important;padding: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-multi-legend-item { display: flex !important; 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align-items: center !important; width: 100% !important; margin-bottom: 0.75rem !important; position: relative !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-label { width: 150px !important; flex-shrink: 0 !important; font-size: 14px !important; color: #374151 !important; padding-right: 10px !important; text-align: right !important; font-weight: 500 !important; display: block !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-container { flex-grow: 1 !important; background-color: #E5E7EB !important; border-radius: 4px !important; min-height: 25px !important; border: 1px solid #D1D5DB !important; position: relative !important; display: flex !important; align-items: center !important; }#fv-chart-1781882856221-9uyfywdkd .fv-bar-commentary-inline { display: none !important; position: absolute !important; left: 150px !important; top: 0 !important; bottom: 0 !important; right: 0 !important; width: calc(100% - 150px) !important; margin: 0 !important; padding: 0 8px !important; font-size: 13px !important; 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font-size: 14px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-chart-title {padding: 0 8px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-chart-subhead {padding: 0 8px !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-header {flex-direction: column !important; align-items: center !important; padding: 0 !important; gap: 0.5rem !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper {flex: 1 !important; min-width: 0 !important; width: 100% !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper.fv-left {text-align: center !important; padding-right: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select-wrapper.fv-right {text-align: center !important; padding-left: 0 !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select.fv-select-left {text-align: center !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-select.fv-select-right {text-align: center !important;}#fv-chart-1781882856221-9uyfywdkd .fv-versus-vs {text-align: center !important; 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width: 0%; background-color: #D50032;" data-target-width="0" data-target-margin="0"></div><span class="fv-bar-value-outside">0</span></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Freeview (aerial)</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 20%; background-color: #B0002A;" data-target-width="20" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #ffffff !important; text-shadow: 1px 1px 1px rgba(0,0,0,0.3) !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">8</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Sky Q (satellite)</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 25%; background-color: #850020;" data-target-width="25" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #ffffff !important; text-shadow: 1px 1px 1px rgba(0,0,0,0.3) !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">10</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Sky Glass/Stream with Real Time</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 32.5%; background-color: #590015;" data-target-width="32.5" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #ffffff !important; text-shadow: 1px 1px 1px rgba(0,0,0,0.3) !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">13</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">Sky Glass/Stream without Real Time</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 65%; background-color: #A1A5A8;" data-target-width="65" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #1F2937 !important; text-shadow: none !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">26</span></div></div></div></div><div class="fv-bar-row"><div class="fv-bar-label ">BBC iPlayer</div><div class="fv-bar-container"><div class="fv-bar" style="margin-left: 0%; width: 77.5%; background-color: #D6DADC;" data-target-width="77.5" data-target-margin="0"><div class="fv-bar-inner-content" style="color: #1F2937 !important; text-shadow: none !important; flex-direction: row;"><span></span><span class="fv-bar-inner-value">31</span></div></div></div></div><div class="fv-x-axis-wrapper"><div class="fv-x-axis-label-space"></div><div class="fv-x-axis-chart-space"><div class="fv-x-axis-line"></div><div class="fv-x-axis-ticks"><span>0</span><span>10</span><span>20</span><span>30</span><span>40</span></div></div></div><table class="sr-only"><caption>Delay Data</caption><thead><tr><th>Product</th><th>Value</th></tr></thead><tbody><tr><td>Live</td><td>0</td></tr><tr><td>Freeview (aerial)</td><td>8</td></tr><tr><td>Sky Q (satellite)</td><td>10</td></tr><tr><td>Sky Glass/Stream with Real Time</td><td>13</td></tr><tr><td>Sky Glass/Stream without Real Time</td><td>26</td></tr><tr><td>BBC iPlayer</td><td>31</td></tr></tbody></table></div></div></div><div class="fv-bottom-bar"><div class="fv-footer-content" style="display: block;"><div class="rv-chart-caption" style="display: block;"><span class="fv-original-caption" style="display: block;">This is according to my testing – bear in mind that your mileage may vary.</span><span class="fv-ia-dynamic-caption" style="display: none;"></span></div></div><div class="fv-logo-explore-bar"><img class="fv-logo" src="https://cdn.mos.cms.futurecdn.net/UgzjsCe5eRA8eMSPiersGb.png" alt="What Hifi Logo"></div></div></div></div><script>window.iFrameResizer = {heightCalculationMethod: 'taggedElement'};</script><script src="https://cdnjs.cloudflare.com/ajax/libs/iframe-resizer/4.2.11/iframeResizer.contentWindow.min.js" async></script><script>(function() {window.fvAnimateCharts = function(chartWrapper) {if (!chartWrapper) return;function animateBars(chartElement) {if (!chartElement) return;var bars = chartElement.querySelectorAll('.fv-bar, .fv-stacked-segment');bars.forEach(function(bar, index) {bar.style.setProperty('width', '0%', 'important');bar.style.setProperty('transition', 'none', 'important');var targetWidth = bar.dataset.targetWidth;if (targetWidth === undefined) return;void bar.offsetWidth;var targetMargin = bar.dataset.targetMargin;var baseMargin = bar.dataset.baseMargin;if (baseMargin !== undefined) {bar.style.setProperty('margin-left', baseMargin + '%', 'important');}setTimeout(function() {var marginTransition = baseMargin !== undefined ? 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chartWrapper.querySelector('.fv-countdown-container');if (countdownContainer) {var targetDateAttr = countdownContainer.getAttribute('data-target-date');if (targetDateAttr) {var targetDate = new Date(targetDateAttr);var primaryColor = countdownContainer.getAttribute('data-primary-color') || '#f97316';var subheadColor = countdownContainer.getAttribute('data-subhead-color') || '#ffffff';var pad = function(n) { return (n < 10 ? '0' : '') + n; };var updateCountdown = function() {var difference = +targetDate - +new Date();var d = 0, h = 0, m = 0, s = 0;if (difference > 0) {d = Math.floor(difference / (1000 * 60 * 60 * 24));h = Math.floor((difference / (1000 * 60 * 60)) % 24);m = Math.floor((difference / 1000 / 60) % 60);s = Math.floor((difference / 1000) % 60);}var daysEl = countdownContainer.querySelector('[data-time="days"]');var hoursEl = countdownContainer.querySelector('[data-time="hours"]');var minsEl = countdownContainer.querySelector('[data-time="minutes"]');var secsEl = countdownContainer.querySelector('[data-time="seconds"]');if (daysEl) daysEl.textContent = d;if (hoursEl) hoursEl.textContent = pad(h);if (minsEl) minsEl.textContent = pad(m);if (secsEl) secsEl.textContent = pad(s);};updateCountdown();setInterval(updateCountdown, 1000);}}}if (false) {var slideshowContainer = document.getElementById(uniqueId + '-slideshow');if (slideshowContainer) {var slides = slideshowContainer.querySelectorAll('.fv-slide');slides.forEach(function(slide) {setupWrapper(slide.querySelector('.fv-chart-wrapper'));});}} else {setupWrapper(root);}}if (document.readyState === 'loading') {document.addEventListener('DOMContentLoaded', function() { initialize('fv-chart-1781882856221-9uyfywdkd', false); });} else {initialize('fv-chart-1781882856221-9uyfywdkd', false);}})();</script></div><p>So, is Sky Real Time the saviour of sports fans tired of hearing celebrations before they see the goal?</p><p>Not quite. My tests suggest that a good old-fashioned aerial is still the quickest way to watch live TV, and Sky Q via satellite probably remains a touch faster too.</p><p>But Sky's new mode narrows the gap dramatically. Instead of lagging tens of seconds behind the live action, Sky Stream and Sky Glass are now close enough to traditional broadcast TV that, in most homes, they're unlikely to be the reason a goal gets spoiled.</p><p>For years, choosing streaming TV meant accepting that everyone else would see the goal first. Thanks to Real Time, that trade-off is finally starting to disappear.</p><h3 class="article-body__section" id="section-watch-the-world-cup-from-anywhere"><span>Watch the World Cup from anywhere </span></h3><p>If you're abroad during the <a href="https://www.whathifi.com/streaming-entertainment/watch-world-cup-2026-free">World Cup</a> and struggling to access your usual streaming services, you can always use a VPN (where terms allow). </p><div class="product"><a data-dimension112="fa35e896-8122-11f1-b25f-e901ac83c810" data-action="Deal Block" data-label="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension48="Norton VPN MEGA Deal — 60-day money back guarantee" href="https://norton.ow5a.net/c/221109/3913566/4405?sharedid=whathifi&param1=aff&param2=worldcup26_htw&param3=vpn&subid1=HTW_WHF" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:280px;"><p class="vanilla-image-block" style="padding-top:56.43%;"><img id="4b9b3yEzJqLzvtyxevQhk9" name="NortonVPN Graphic - Affiliates (6)" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/4b9b3yEzJqLzvtyxevQhk9.png" mos="" align="middle" fullscreen="" width="280" height="158" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>▶︎ <a href="https://norton.ow5a.net/c/221109/3913566/4405?sharedid=whathifi&param1=aff&param2=worldcup26_htw&param3=vpn&subid1=HTW_WHF" target="_blank" rel="nofollow" data-dimension112="fa35e896-8122-11f1-b25f-e901ac83c810" data-action="Deal Block" data-label="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension48="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension25=""><u><strong>Norton VPN MEGA Deal — 60-day money back guarantee</strong></u></a></p><p>Boasting fast connections with global servers, great features, and class-leading security, so you can stream you usual BBC and ITV World Cup streams when traveling abroad.<br><br>💰 <strong>60-day money-back guarantee</strong><br>🔓 <strong>Unlocks World Cup streams</strong></p><p>Use Norton VPN to unblock your usual coverage and watch the 2026 FIFA World Cup free live streams with our exclusive deal.<a class="view-deal button" href="https://norton.ow5a.net/c/221109/3913566/4405?sharedid=whathifi&param1=aff&param2=worldcup26_htw&param3=vpn&subid1=HTW_WHF" target="_blank" rel="nofollow" data-dimension112="fa35e896-8122-11f1-b25f-e901ac83c810" data-action="Deal Block" data-label="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension48="Norton VPN MEGA Deal — 60-day money back guarantee" data-dimension25="">View Deal</a></p></div><p><strong>MORE:</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p><p><strong>And don't forget the audio! Here are all of the </strong><a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars"><strong>best soundbars</strong></a></p>
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                                                            <title><![CDATA[ A big HDMI upgrade is expected to launch next year – and it's going to take gaming to the next level ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It has been just shy of a year since <a href="https://www.whathifi.com/news/hdmi-2-2-has-been-revealed-and-it-could-be-a-big-upgrade-for-next-gen-oled-tvs-and-projectors">HDMI 2.2 was announced</a>, and now we have our first real piece of evidence that we could see TVs equipped with the new connectivity upgrade as soon as next year.</p><p>The successor to HDMI 2.1 introduces a wide range of upgrades, including support for 8K at 60Hz and 4K at up to 240Hz. </p><p>It does this by expanding bandwidth support to up to 96Gbps – that is, double the 48Gbps bandwidth of HDMI 2.1. It should be noted that there are actually three versions of HDMI 2.2, including a 64 Gbps tier and an 80 Gbps tier. </p><p>It’s currently unclear if these lower tiers will support the same functionality as the 96Gbps version.</p><p>While it has been rather quiet on the HDMI 2.2 front since we reported on its announcement, it seems as though the tech is primed to launch next year, and 2027 TVs could be the first to sport the new port.</p><p>Charbax of <a href="https://armdevices.net/2026/06/12/hdmi-licensing-administrator-hdmi-2-2-specification-frl-2-silicon-and-96-gbps-bandwidth/" target="_blank"><em>ARMdevices.net</em></a> (via <a href="https://www.flatpanelshd.com/news.php?subaction=showfull&id=1781589632" target="_blank"><em>FlatPanelsHD</em></a>) reports that “the latency indication protocol is already appearing in certified products, while chip manufacturers are sampling FRL-2 (Fixed Rate Link 2) silicon this year in anticipation of 96 Gbps hardware releases next year.”</p><p>During a press briefing held by the CEO and president of the HDMI Licensing Administrator, Rob Tobias, it was also confirmed that “we should start to see some 96, or up to 96Gbps HDMI 2.2 products next year”, and that upgraded cables that will support the higher bandwidth cables should be launching “in this quarter, or next quarter”.</p><p>The types of devices that will sport HDMI 2.2 connectivity next year haven’t been confirmed yet, though we would be surprised if high-end TVs weren’t prioritised. We could also see it come to AV receivers, projectors and games consoles.</p><p>In some ways, it feels as though 2026 has been a milestone year for HDMI 2.1, as more TV companies than ever before are supporting four full-bandwidth sockets on their TVs. </p><p>Hisense and Philips both feature TVs with four HDMI 2.1 sockets on their TVs this year, while Samsung and LG have offered this functionality for roughly nine years.</p><p>Only time will tell whether these manufacturers will go all-in on HDMI 2.2 in the same way, or if some companies will continue to play catch-up by offering only a select number of high-bandwidth ports on their 2027 TVs.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/av/av-accessories/hdmi-2-2-everything-you-need-to-know-about-the-new-tv-connection"><strong>Everything you need to know about HDMI 2.2</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-gaming-tvs"><strong>best gaming TVs</strong></a></p><p><strong>Read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 65-inch OLED TV review</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/a-big-hdmi-upgrade-is-expected-to-launch-next-year-and-its-going-to-take-gaming-to-the-next-level</link>
                                                                            <description>
                            <![CDATA[ After a year of silence, HDMI 2.2 is ready to make its debut ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 18 Jun 2026 13:59:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[HDMI Licensing Administrator, Inc]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A series of widening tubes illustrating the increasing bandwidth of successive HDMI formats.]]></media:description>                                                            <media:text><![CDATA[A series of widening tubes illustrating the increasing bandwidth of successive HDMI formats.]]></media:text>
                                <media:title type="plain"><![CDATA[A series of widening tubes illustrating the increasing bandwidth of successive HDMI formats.]]></media:title>
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                                <p>It has been just shy of a year since <a href="https://www.whathifi.com/news/hdmi-2-2-has-been-revealed-and-it-could-be-a-big-upgrade-for-next-gen-oled-tvs-and-projectors">HDMI 2.2 was announced</a>, and now we have our first real piece of evidence that we could see TVs equipped with the new connectivity upgrade as soon as next year.</p><p>The successor to HDMI 2.1 introduces a wide range of upgrades, including support for 8K at 60Hz and 4K at up to 240Hz. </p><p>It does this by expanding bandwidth support to up to 96Gbps – that is, double the 48Gbps bandwidth of HDMI 2.1. It should be noted that there are actually three versions of HDMI 2.2, including a 64 Gbps tier and an 80 Gbps tier. </p><p>It’s currently unclear if these lower tiers will support the same functionality as the 96Gbps version.</p><p>While it has been rather quiet on the HDMI 2.2 front since we reported on its announcement, it seems as though the tech is primed to launch next year, and 2027 TVs could be the first to sport the new port.</p><p>Charbax of <a href="https://armdevices.net/2026/06/12/hdmi-licensing-administrator-hdmi-2-2-specification-frl-2-silicon-and-96-gbps-bandwidth/" target="_blank"><em>ARMdevices.net</em></a> (via <a href="https://www.flatpanelshd.com/news.php?subaction=showfull&id=1781589632" target="_blank"><em>FlatPanelsHD</em></a>) reports that “the latency indication protocol is already appearing in certified products, while chip manufacturers are sampling FRL-2 (Fixed Rate Link 2) silicon this year in anticipation of 96 Gbps hardware releases next year.”</p><p>During a press briefing held by the CEO and president of the HDMI Licensing Administrator, Rob Tobias, it was also confirmed that “we should start to see some 96, or up to 96Gbps HDMI 2.2 products next year”, and that upgraded cables that will support the higher bandwidth cables should be launching “in this quarter, or next quarter”.</p><p>The types of devices that will sport HDMI 2.2 connectivity next year haven’t been confirmed yet, though we would be surprised if high-end TVs weren’t prioritised. We could also see it come to AV receivers, projectors and games consoles.</p><p>In some ways, it feels as though 2026 has been a milestone year for HDMI 2.1, as more TV companies than ever before are supporting four full-bandwidth sockets on their TVs. </p><p>Hisense and Philips both feature TVs with four HDMI 2.1 sockets on their TVs this year, while Samsung and LG have offered this functionality for roughly nine years.</p><p>Only time will tell whether these manufacturers will go all-in on HDMI 2.2 in the same way, or if some companies will continue to play catch-up by offering only a select number of high-bandwidth ports on their 2027 TVs.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/av/av-accessories/hdmi-2-2-everything-you-need-to-know-about-the-new-tv-connection"><strong>Everything you need to know about HDMI 2.2</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-gaming-tvs"><strong>best gaming TVs</strong></a></p><p><strong>Read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 65-inch OLED TV review</strong></a></p>
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                                                            <title><![CDATA[ Sony rolls out a major surround sound upgrade to its older TVs – including these Award-winning OLEDs ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Sony has added Direct Connect support to more of its TVs, including multiple Award-winning OLED sets.</p><p>The Japanese AV brand originally launched its Direct Connect feature with its duo of new True RGB TVs, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II</a>. </p><p>The feature lets users connect a pair of the brand's latest Rear 9 or Rear 8 surround speakers and a compatible subwoofer directly to their TV. Compatible subwoofer models include the Sub 7, Sub 8 or Sub 9</p><p>The feature uses the TV's speakers as the centre, left and right channels, with the connected speakers providing surround sound and low-end support. </p><p>While it launched as an exclusive feature for the 2026 range, Sony has updated a selection of TVs from 2023, 2024 and 2025 to support the wireless surround sound feature. The list of included models is as follows:</p><ul><li><a href="https://www.whathifi.com/reviews/sony-a95l-xr-65a95l">A95L</a> (2023)</li><li><a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> (2024)</li><li><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> (2025)</li><li><a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> (2024)</li><li><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-k55xr70">Bravia 7</a> (2024)</li><li><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-5-k65xr55">Bravia 5</a> (2025)</li></ul><p>We're especially pleased to see the A95L featured here, as while we praised its built-in sound system in our review, we also reported: "we rather wish Sony gave you the option to add a subwoofer directly to the A95L, as that would make it even more formidable".</p><p>Job done, thanks to this update. Unfortunately, the Award-winning <a href="https://www.whathifi.com/reviews/sony-xr-55a80l">A80L</a> misses the cut, as do other premium Sony sets from 2023, including the <a href="https://www.whathifi.com/reviews/sony-x95l-xr-65x95l">X95L</a> and <a href="https://www.whathifi.com/reviews/sony-x90l-xr-55x90l">X90L</a>.</p><p>While it may sound similar to LG's new Dolby Atmos Sound Suite range, Sony's system works slightly differently. Direct Connect does not use Dolby Atmos Flex Connect, and a maximum of two speakers and one subwoofer can be connected. LG's system allows for multiple sets of speakers to be paired directly with the TV.</p><p>Furthermore, Sony intends for users to place the speakers behind or adjacent to the listening position to create a surround sound effect, rather than using them as dedicated front left and right channels.</p><p>The update is rolling out now in Europe and the US, and it brings Sony's My Cinema interface, which collects the picture and sound features into a new-looking user interface, to the models mentioned above.</p><p><strong>MORE:</strong></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-sony-soundbars"><strong>best Sony soundbars</strong></a></p><p><strong>As well as the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>And read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/surround-sound-systems/lg-sound-suite-system"><strong>LG Sound Suite System review</strong></a><strong> here</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-rolls-out-a-major-surround-sound-upgrade-to-its-older-tvs-including-these-award-winning-oleds</link>
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                            <![CDATA[ No soundbar? No problem ]]>
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                                                                        <pubDate>Fri, 12 Jun 2026 13:53:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Future / Netflix, Our Planet II]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[QD-OLED TV: Sony A95L]]></media:description>                                                            <media:text><![CDATA[QD-OLED TV: Sony A95L]]></media:text>
                                <media:title type="plain"><![CDATA[QD-OLED TV: Sony A95L]]></media:title>
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                                <p>Sony has added Direct Connect support to more of its TVs, including multiple Award-winning OLED sets.</p><p>The Japanese AV brand originally launched its Direct Connect feature with its duo of new True RGB TVs, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II</a>. </p><p>The feature lets users connect a pair of the brand's latest Rear 9 or Rear 8 surround speakers and a compatible subwoofer directly to their TV. Compatible subwoofer models include the Sub 7, Sub 8 or Sub 9</p><p>The feature uses the TV's speakers as the centre, left and right channels, with the connected speakers providing surround sound and low-end support. </p><p>While it launched as an exclusive feature for the 2026 range, Sony has updated a selection of TVs from 2023, 2024 and 2025 to support the wireless surround sound feature. The list of included models is as follows:</p><ul><li><a href="https://www.whathifi.com/reviews/sony-a95l-xr-65a95l">A95L</a> (2023)</li><li><a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> (2024)</li><li><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> (2025)</li><li><a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> (2024)</li><li><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-k55xr70">Bravia 7</a> (2024)</li><li><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-5-k65xr55">Bravia 5</a> (2025)</li></ul><p>We're especially pleased to see the A95L featured here, as while we praised its built-in sound system in our review, we also reported: "we rather wish Sony gave you the option to add a subwoofer directly to the A95L, as that would make it even more formidable".</p><p>Job done, thanks to this update. Unfortunately, the Award-winning <a href="https://www.whathifi.com/reviews/sony-xr-55a80l">A80L</a> misses the cut, as do other premium Sony sets from 2023, including the <a href="https://www.whathifi.com/reviews/sony-x95l-xr-65x95l">X95L</a> and <a href="https://www.whathifi.com/reviews/sony-x90l-xr-55x90l">X90L</a>.</p><p>While it may sound similar to LG's new Dolby Atmos Sound Suite range, Sony's system works slightly differently. Direct Connect does not use Dolby Atmos Flex Connect, and a maximum of two speakers and one subwoofer can be connected. LG's system allows for multiple sets of speakers to be paired directly with the TV.</p><p>Furthermore, Sony intends for users to place the speakers behind or adjacent to the listening position to create a surround sound effect, rather than using them as dedicated front left and right channels.</p><p>The update is rolling out now in Europe and the US, and it brings Sony's My Cinema interface, which collects the picture and sound features into a new-looking user interface, to the models mentioned above.</p><p><strong>MORE:</strong></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-sony-soundbars"><strong>best Sony soundbars</strong></a></p><p><strong>As well as the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p><p><strong>And read our full </strong><a href="https://www.whathifi.com/tv-home-cinema/surround-sound-systems/lg-sound-suite-system"><strong>LG Sound Suite System review</strong></a><strong> here</strong></p>
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                                                            <title><![CDATA[ Samsung S99H (QE55S99H) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Can you believe that there was a time when Samsung didn’t feature a single <a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs">OLED TV</a> in its range? That all changed in 2022, when it put its spin on OLED by adding a layer of Quantum Dots and launched the excellent <a href="https://www.whathifi.com/reviews/samsung-qe65s95b">S95B QD-OLED TV</a>.</p><p>Five years later, the brand is now reaping the benefits of the self-emissive panel technology. It now makes some of the finest OLED TVs around – take the five-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s95f-qe65s95f">S95F</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f">S90F</a> duo from last year – and its 2026 lineup features more OLED TVs than ever before.</p><p>Of course, Samsung was never going to celebrate half a decade of OLED success without taking things up a notch, which is why it has introduced a new, rather unusual flagship model that takes inspiration from one of the brand's other most successful models.</p><p>That new flagship OLED is the S99H, a premium QD-OLED TV that oozes style and sophistication, thanks at least in part to its aesthetic similarities to the wildly successful, design-led <a href="https://www.whathifi.com/news/samsungs-artsy-the-frame-tv-is-now-available-as-an-85-inch">The Frame</a> LCD range.</p><p>Here, though, those smart good looks have been blended with the core abilities of the excellent S95F – with a generous helping of performance upgrades for good measure.</p><p>The result? A showstopping OLED TV that blends style and substance, and one that we think could dethrone the current reigning champion of our best OLED TV list: the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bXLDVN7gtTg8xvpjwDBwX9" name="Samsung S99H (Press) 08" alt="Samsung S99H 55-inch OLED TV cut out on white background with Samsung 2026 OLED and pattern on screen" src="https://cdn.mos.cms.futurecdn.net/bXLDVN7gtTg8xvpjwDBwX9.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure><p>We have the 55-inch Samsung S99H before us today, and it’s officially priced at £2499, though in true Samsung fashion, that launch pricing hasn’t stuck around for long. We’re already seeing a £100 decrease across all sizes, which puts the 65-inch version at £3199, the 77-inch model at £4199, and the 83-inch size at £5999.</p><p>Now, we need to clear something up regarding model numbers for different regions.</p><p>In the US and Australia, Samsung is calling this model the S95H. Despite the different name, it is an identical TV. In these regions, you’ll find the 55-inch S95H for $2500 / AU$3999, the 65-inch S95H for $3400 / AU$5299, the 77-inch S95H for $4500 / AU$7999, and the 83-inch S95H for $6500 / AU$9995.</p><p>That's not the end of the story, though. To confuse things even more, Samsung is selling a model under the S95H name here in the UK, too, but it’s a different TV. From what we gather, it is the same TV as the S99H, but without the metal frame-style design. In fact, it looks identical to last year’s S95F.</p><p>So, to reiterate, the S99H we're testing here is known as the S95H in the US and Australia, but that is <em>not</em> the same as the UK's S95H TV. Yes, we have given some constructive feedback to Samsung on all of this.</p><p>Got all that? Then let's consider the S99H's competition, which primarily comes in the form of Sony’s awesome, <a href="https://www.whathifi.com/tv-home-cinema/televisions/best-tvs-2025">Award-winning Bravia 8 II</a>, the 55-inch version of which, after around a year on sale, now costs around £1799 / $2600 / AU$3995. That makes it significantly cheaper than the S99H in the UK, but there's rough pricing parity between the two TVs in the US and Australia.</p><p>There’s also the 55-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">LG G6</a> to consider, which appears to be widely discounted to £1840 here in the UK, but is so far sticking to its $2500 / AU$3995 launch price in the US and Australia, respectively.</p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="b6pNtpCvvYbK578mZXestg" name="Samsung S99H (Future hands on) 03" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/b6pNtpCvvYbK578mZXestg.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>We’re confident in saying that this is one of the most unusual-looking TVs to enter our AV testing room.</p><p>Samsung clearly took inspiration from its hugely popular The Frame TV when it came to designing the S99H, and while this television’s looks won’t be to everyone’s taste, we’re just pleased to see a TV company that’s willing to push the boat out when it comes to design.</p><div  class="fancy-box"><div class="fancy_box-title">Samsung S99H 55-inch tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="meZV9nNd5YRGU2sXWGAza9" name="Samsung S99H (Press) 07" caption="" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/meZV9nNd5YRGU2sXWGAza9.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size </strong>55 inches (also available in 65, 77 and 83 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> QD-OLED (except 83-inch model, which is W-OLED)</p><p class="fancy-box__body-text"><strong>Backlight</strong> N/A</p><p class="fancy-box__body-text"><strong>Resolution</strong> 4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, HDR10+</p><p class="fancy-box__body-text"><strong>Operating system</strong> Tizen OS</p><p class="fancy-box__body-text"><strong>HDMI inputs</strong> 4 (all 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features</strong> 4K/165Hz, 4K/120Hz, VRR, ALLM, HDR10+ Gaming</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Optical output?</strong> Yes</p><p class="fancy-box__body-text"><strong>Dimensions (hwd, without stand)</strong> 77 x 129 x 2.8cm</p></div></div><p>The S99H features a two-layer design, with an OLED screen section mounted onto a slightly larger metal backplate, with a roughly 2cm gap between. Samsung calls this its “FloatLayer” design.</p><p>It’s hard to describe, but the effect it gives is essentially a floating OLED panel surrounded by a premium metal frame. Much like LG’s G-series, this TV is designed to be wall-mounted, and while we can’t do that in our testing room, we have seen it wall-mounted at various hands-on events leading up to launch.</p><p>In short, the S99H looks like a work of art when it's fixed to a wall, as the floating design becomes really quite striking and effective. Despite the two-layer design, the overall depth is just 2.8cm, which also helps to sell the futuristic look that Samsung is going for.</p><p>Unfortunately, the TV doesn’t look quite as suave when it’s set up in its tabletop configuration. Samsung includes two quite cheap-feeling plastic feet with the TV that feel somewhat at odds with the rest of the premium design, and the metal bezel and floating design look less convincing when it's not attached to a wall.</p><p>Samsung also includes two remotes in the box: a “traditional” button-heavy number, and a sleeker “smart” remote. The latter includes both a USB-C socket and a small solar panel on the back for easy recharging, though it’s frustratingly not backlit. Then again, neither are the remotes included with the aforementioned Sony or LG TVs, so we can’t knock Samsung too much here.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MmvNQWHVGW7QXgyqhUk66h" name="Samsung S99H (Future hands on) 06" alt="Samsung S99H 55-inch OLED TV, rear of set showing connections" src="https://cdn.mos.cms.futurecdn.net/MmvNQWHVGW7QXgyqhUk66h.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Samsung’s penchant for cramming (almost) every imaginable feature into its TVs is, once again, evident with the S99H.</p><p>We’ll start with the <a href="https://www.whathifi.com/features/qd-oled-tv-everything-you-need-to-know-about-the-game-changing-new-tv-tech">QD-OLED</a> display, which Samsung has managed to squeeze even more brightness out of since we last saw it on the S95F. It can now reportedly reach a whopping 2700 nits in the Movie picture mode, and as you’ll come to find out in the picture section of this review, there are plenty of instances in which we find ourselves being taken aback by how bright this TV can get.</p><p>Samsung has also improved its Glare Free coating this year, making it more effective at combating reflections and glare from ambient light. The matte display also makes artwork from Samsung’s Art Mode feature look more realistic for those who want a TV that blends into its surroundings. </p><p>In usual Samsung fashion, <a href="https://www.whathifi.com/advice/hdr-tv-what-it-how-can-you-get-it">HDR support</a> comes in the form of <a href="https://www.whathifi.com/advice/hdr10-everything-you-need-to-know">HDR10+</a> (including the Adaptive and Gaming versions), HDR10 and <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a>, but not Dolby Vision.</p><p>Samsung's answer to <a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format">Dolby Vision 2</a>, HDR10+ Advanced, is also supported by the S99H. Unfortunately, no content is available in the new format yet, and we don't have a date for its arrival. Amazon is said to be working on adding it to Prime Video in the not too distant future, though.</p><p>Hardcore PC gamers will be pleased to learn that the S99H can handle signals right up to 4K/165Hz, as well as the console-friendly 4K/120Hz format, across all four of its <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> sockets. <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a>, <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a> and HDR10+ Gaming are also all supported.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Lh4JnNFw9s6LswLofsxtVh" name="Samsung S99H (Future hands on) Our Planet II 04" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/Lh4JnNFw9s6LswLofsxtVh.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>All of the connections are built into a side-facing nook in the rear of the TV, which is a departure from the One Connect box that has come with Samsung’s previous flagship OLED TVs.</p><p>One Connect does live on, though, and in a quite remarkable way: Samsung is offering an optional Wireless One Connect accessory, which is set to launch in July for £299 / $350 (AU price TBC). </p><p>This features four HDMI sockets, and because it connects to the S99H wirelessly, it takes the total HDMI 2.1 socket count to a staggering eight. That’s enough to support all three of the current-generation consoles, a gaming PC, a 4K Blu-ray player, a soundbar or AVR, and a streaming device, and you’d still have one spare.</p><p>The S99H also supports <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a>, both via <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">HDMI eARC</a> and through its built-in 4.2.2-channel 70W sound system. </p><p>Samsung offers two simplistic sound modes, Standard and Amplify, but there is also a range of Samsung-specific sound processing features based on its Vision AI platform, including Object Tracking Sound Plus, Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Sound Controller Pro; all of which are fairly self-explanatory.</p><p>Q Symphony also returns. This allows you to use the TV’s speakers in unison with those of a connected Samsung soundbar, but it should be approached with caution – we generally find that a good soundbar performs best when the less capable speakers of a TV don't get involved.</p><p>AI also steps in to help with picture processing, as Samsung has implemented its 4K AI Upscaling Pro, AI Motion Enhancer Pro and Auto HDR Remastering Pro features, alongside a Real Depth Enhancer contrast enhancement system and Colour Booster Pro.</p><p>On the subject of AI, Samsung has applied its “AI for All” mantra in swathes here, as the S99H is positively dripping in artificial intelligence, right down to the AI button on the remote.</p><p>A click of this button brings up Samsung’s Vision AI interface, which can recognise on-screen content and provide extra contextual information. This includes related content, cast information and prompts to find out more detailed information about the show or movie.</p><p>Scrolling from this page brings us to a more generalised AI interface, from which Samsung allows you to pick your preferred system. Here you can ask for recipes, generate AI wallpapers, or ask general questions. The sky is, hypothetically, the limit. </p><p>This is all made possible by the same NQ4 AI Gen3 Processor found in last year’s S95F, as well as Samsung’s Tizen OS platform. The operating system has had a fairly comprehensive refresh for 2026, with a new content bar at the top that splits your apps into categories including entertainment, gaming and art, and the operation feels generally slicker.</p><p>App coverage is mostly excellent, with a wide range of international and domestic streaming applications. Currently, the only missing app is BBC iPlayer; we’ve reached out to Samsung, which says that it expects to add iPlayer support soon.</p><p>Samsung TV Plus, which features hundreds of free over-the-internet streaming channels, is also included, and gamers are well looked after thanks to the presence of apps for services such as Xbox, Amazon Luna, and Nvidia GeForce Now.</p><h3 class="article-body__section" id="section-picture-quality"><span>Picture quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="4eGwgyhSAPnJJmK3dXFQVh" name="Samsung S99H (Future hands on) Our Planet II 02" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/4eGwgyhSAPnJJmK3dXFQVh.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>It’s clear that Samsung has been working to tweak and adjust its picture processing over the years in the pursuit of achieving that final pinch of picture quality excellence, and the S99H is evidence that its work has paid off. This is Samsung’s most mature TV yet, and it’s all the better for that.</p><p>We opt for <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a> as our preferred picture preset, albeit with a couple of tweaks to get the best performance possible: we switch Colour Temperature from its Warm 2 default to Warm 1, and turn the judder and blur reduction settings up to 1.</p><p>The resulting picture is extraordinary, and it makes any content we throw at it – from <em>Blade Runner 2049</em>, <em>Civil War</em>, <em>Pan</em> and <em>Drive</em>, to <em>No Time To Die</em> and <em>The Batman</em> – shine. We have the S99F set up next to the Award-winning Sony Bravia 8 II, and despite the tough competition, the Samsung delivers an unflinching visual feast.</p><p>Starting with the opening scene of <em>Blade Runner 2049</em>, we find that the S99H serves up oodles of contrast, which results in a deeply three-dimensional picture with superb highlights. </p><p>The overhead shot of the solar farm instantly draws us in, thanks to the superb detail levels mixed with the excellent sense of depth. We also approve of how the S99H handles the gloomy, bluish-grey sky, as well as the skin tones of Officer K and Sapper Morton.</p><p>In fact, the S99H makes the Sony Bravia 8 II look a bit green in our head-to-head comparison, and skin tones start to look a bit pasty, too. Sony TVs have traditionally leaned towards the cooler side when it comes to colour reproduction, even in Filmmaker Mode, but it’s interesting to see these TVs take a different approach, particularly as they use the same panel technology.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RRiqpgXoksxeeytghRMoLh" name="Samsung S99H (Future hands on) Our Planet II 01" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/RRiqpgXoksxeeytghRMoLh.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>This is most evident in the scene from <em>Pan</em> in which the floating pirate ship enters a cavern; the Samsung runs rings around the Sony when it comes to maintaining low-light colour volume. Skin tones are noticeably warmer and more vibrant on the Samsung in this instance. That being said, the Sony is evidently better at maintaining shadow detail.</p><p>In fact, some shadow detail is lost entirely on the S99H, especially during dark sequences in moodier flicks such as <em>Drive </em>and <em>The Batman</em>. In both films, we find facial features and clothing textures occasionally succumb to darkness, while the Sony has no trouble keeping them visible.</p><p>At the other end of the spectrum, the Samsung takes the crown when it comes to delivering dazzlingly bright highlights; in fact, we’re adding the S99H to the list of TVs that we’ve had to shield our eyes from physically. </p><p>Reverting to the exceptionally bright (and critically dismal) <em>Pan</em>, we find the mix of punchy, concentrated highlights and rich colours stealing our attention away from the Sony entirely.</p><p>However, the more conventional-looking <em>Civil War</em> is the perfect test disc to highlight exactly what this TV does well. Everything from the night-time forest fire sequence to a helicopter gliding over a lake and the Charlottesville military camp looks fantastic. </p><p>There’s a real sense of nuance here that previous Samsung TVs haven’t always been able to capture. Foliage, for example, is wonderfully textured and detailed without looking over-etched, and while the colours do seem a smidge over-saturated compared with those from the Bravia 8 II, it's not to an extent that looks instinctively wrong.</p><p>The sequence that shows the journalists driving through a forest fire seals the deal here. The mix of detail, depth and contrast served up by the S99H is remarkable – the striking, bright flames contrast wonderfully with the dark background, and there is a real sense of intensity and warmth derived from how Samsung's OLED handles highlights.</p><p>We fire up the standard Blu-ray of <em>Logan</em> to assess the S99H’s upscaling capabilities, and it's a similar story here, too. Detail levels are superb, and if we weren’t so eagle-eyed, the S99H could almost have fooled us into thinking we were watching a 4K disc.</p><p>Colours are also nicely balanced, and motion remains solid, too. This TV excels regardless of what you throw at it.</p><h3 class="article-body__section" id="section-sound"><span>Sound</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="crLrikqned9m5mx3jDDr4h" name="Samsung S99H (Future hands on) Our 05" alt="Samsung S99H 55-inch OLED TV on white shelving unit, rear of TV" src="https://cdn.mos.cms.futurecdn.net/crLrikqned9m5mx3jDDr4h.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>It’s not just the picture performance that Samsung has improved. Sound has also been upgraded, which is a good sign after the S95F’s middling delivery.</p><p>We stick with <em>Civil War</em>, which highlights everything from dialogue to explosions, and even Dolby Atmos height effects. The rhythmic swooping of helicopter blades is delivered with a strong leading edge, underpinned by a pleasingly controlled dose of bass.</p><p>Moving on to the scene in which Lee and Jessie have a heart-to-heart conversation in a wooded area, we approve of how the S99H captures the subtle characteristics of their voices well, and overall, the dialogue is crisp and well-defined. The atmospheric effects, including birds chirping and leaves rustling in the wind, sound pleasingly spacious, too.</p><p>There is plenty of height and width to the sound, which is also evident in <em>Blade Runner 2049</em>. The sequence in which Officer K returns to his home from the police precinct is another example of how the S99H captures atmospheric sounds to great effect. </p><p>The booming audio adverts are placed with impressive precision and plenty of height, while the S99H somehow manages to beam the sound of the bustling street in a way that creates a fairly convincing sense of immersion. </p><p>While we’re on the subject of <em>Blade Runner</em>, we put the S99H through our usual chapter two stress test and find that Samsung has changed its approach. Where many of the brand's previous models have been quite bassy but a little prone to distortion, the S99H digs less deep but proves to be almost entirely distortion-free.</p><p>Sony takes a similar approach with the Bravia 8 II (and many other of its TVs), and we ultimately find it to be a sensible compromise. We would of course like more bass weight, but if that has to be sacrificed somewhat to reduce distracting distortion, then so be it.</p><p>It’s not all good news on the sonic front, though: like the S95F, the S99H simply doesn't go very loud. Even close to its maximum volume levels, this is an easy TV to talk over. The Amplify setting helps to negate this somewhat, but it does result in some dynamic compression.</p><p>The Sony Bravia 8 II also does a better job of organising the sound during scenes with lots of competing effects. The ending battle of <em>Civil War </em>is a perfect example, as the Sony balances dialogue, explosions, and vehicle sounds with care to create a more impactful and immersive soundscape.</p><p>With all that said, the S99H is still a big improvement over the S95F where sound is concerned, and it's ultimately a very usable (and even enjoyable) built-in sound system. </p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zdxqA3cWPxuuDVr5kr6X7A" name="Samsung S99H (Press) 13" alt="Samsung S99H 55-inch OLED TV in living room, man is gaming and celebrating win" src="https://cdn.mos.cms.futurecdn.net/zdxqA3cWPxuuDVr5kr6X7A.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure><p>There’s no other way of putting it; Samsung has knocked it out of the park with the S99H.</p><p>With a refined approach to picture tuning, a feature set that (with one key caveat) many TVs can only dream of, and a greatly improved sound system compared with last year’s model, the company’s latest flagship OLED TV takes the title from the S95F as the best TV the company has made to date.</p><p>The bold new design might not suit all tastes, and die-hard Dolby Vision fans may be disappointed, but we’re struggling to find reasons not to recommend the Samsung S99H to anyone considering splashing some serious cash on a flagship OLED TV.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture</strong> 5</li><li><strong>Sound</strong> 4</li><li><strong>Features</strong> 4</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6"><strong>LG G6</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/philips-oled910-65oled910"><strong>Philips OLED910</strong></a><strong> review</strong></p><p><strong></strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/samsung-s99h-qe55s99h</link>
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                            <![CDATA[ Samsung’s stylish new OLED TV delivers a mind-blowing picture experience, but can it dethrone Sony’s current reigning champion? ]]>
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                                                                        <pubDate>Fri, 12 Jun 2026 12:18:53 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Tom Parsons ]]></dc:contributor>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix, Our Planet II]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung S99H 55-inch OLED TV]]></media:description>                                                            <media:text><![CDATA[Samsung S99H 55-inch OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung S99H 55-inch OLED TV]]></media:title>
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                                <p>Can you believe that there was a time when Samsung didn’t feature a single <a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs">OLED TV</a> in its range? That all changed in 2022, when it put its spin on OLED by adding a layer of Quantum Dots and launched the excellent <a href="https://www.whathifi.com/reviews/samsung-qe65s95b">S95B QD-OLED TV</a>.</p><p>Five years later, the brand is now reaping the benefits of the self-emissive panel technology. It now makes some of the finest OLED TVs around – take the five-star <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s95f-qe65s95f">S95F</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f">S90F</a> duo from last year – and its 2026 lineup features more OLED TVs than ever before.</p><p>Of course, Samsung was never going to celebrate half a decade of OLED success without taking things up a notch, which is why it has introduced a new, rather unusual flagship model that takes inspiration from one of the brand's other most successful models.</p><p>That new flagship OLED is the S99H, a premium QD-OLED TV that oozes style and sophistication, thanks at least in part to its aesthetic similarities to the wildly successful, design-led <a href="https://www.whathifi.com/news/samsungs-artsy-the-frame-tv-is-now-available-as-an-85-inch">The Frame</a> LCD range.</p><p>Here, though, those smart good looks have been blended with the core abilities of the excellent S95F – with a generous helping of performance upgrades for good measure.</p><p>The result? A showstopping OLED TV that blends style and substance, and one that we think could dethrone the current reigning champion of our best OLED TV list: the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><h3 class="article-body__section" id="section-price"><span>Price</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bXLDVN7gtTg8xvpjwDBwX9" name="Samsung S99H (Press) 08" alt="Samsung S99H 55-inch OLED TV cut out on white background with Samsung 2026 OLED and pattern on screen" src="https://cdn.mos.cms.futurecdn.net/bXLDVN7gtTg8xvpjwDBwX9.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure><p>We have the 55-inch Samsung S99H before us today, and it’s officially priced at £2499, though in true Samsung fashion, that launch pricing hasn’t stuck around for long. We’re already seeing a £100 decrease across all sizes, which puts the 65-inch version at £3199, the 77-inch model at £4199, and the 83-inch size at £5999.</p><p>Now, we need to clear something up regarding model numbers for different regions.</p><p>In the US and Australia, Samsung is calling this model the S95H. Despite the different name, it is an identical TV. In these regions, you’ll find the 55-inch S95H for $2500 / AU$3999, the 65-inch S95H for $3400 / AU$5299, the 77-inch S95H for $4500 / AU$7999, and the 83-inch S95H for $6500 / AU$9995.</p><p>That's not the end of the story, though. To confuse things even more, Samsung is selling a model under the S95H name here in the UK, too, but it’s a different TV. From what we gather, it is the same TV as the S99H, but without the metal frame-style design. In fact, it looks identical to last year’s S95F.</p><p>So, to reiterate, the S99H we're testing here is known as the S95H in the US and Australia, but that is <em>not</em> the same as the UK's S95H TV. Yes, we have given some constructive feedback to Samsung on all of this.</p><p>Got all that? Then let's consider the S99H's competition, which primarily comes in the form of Sony’s awesome, <a href="https://www.whathifi.com/tv-home-cinema/televisions/best-tvs-2025">Award-winning Bravia 8 II</a>, the 55-inch version of which, after around a year on sale, now costs around £1799 / $2600 / AU$3995. That makes it significantly cheaper than the S99H in the UK, but there's rough pricing parity between the two TVs in the US and Australia.</p><p>There’s also the 55-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6">LG G6</a> to consider, which appears to be widely discounted to £1840 here in the UK, but is so far sticking to its $2500 / AU$3995 launch price in the US and Australia, respectively.</p><h3 class="article-body__section" id="section-design"><span>Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="b6pNtpCvvYbK578mZXestg" name="Samsung S99H (Future hands on) 03" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/b6pNtpCvvYbK578mZXestg.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>We’re confident in saying that this is one of the most unusual-looking TVs to enter our AV testing room.</p><p>Samsung clearly took inspiration from its hugely popular The Frame TV when it came to designing the S99H, and while this television’s looks won’t be to everyone’s taste, we’re just pleased to see a TV company that’s willing to push the boat out when it comes to design.</p><div  class="fancy-box"><div class="fancy_box-title">Samsung S99H 55-inch tech specs</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="meZV9nNd5YRGU2sXWGAza9" name="Samsung S99H (Press) 07" caption="" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/meZV9nNd5YRGU2sXWGAza9.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure><p class="fancy-box__body-text"><strong>Screen size </strong>55 inches (also available in 65, 77 and 83 inches)</p><p class="fancy-box__body-text"><strong>Type</strong> QD-OLED (except 83-inch model, which is W-OLED)</p><p class="fancy-box__body-text"><strong>Backlight</strong> N/A</p><p class="fancy-box__body-text"><strong>Resolution</strong> 4K</p><p class="fancy-box__body-text"><strong>HDR formats</strong> HLG, HDR10, HDR10+</p><p class="fancy-box__body-text"><strong>Operating system</strong> Tizen OS</p><p class="fancy-box__body-text"><strong>HDMI inputs</strong> 4 (all 48Gbps HDMI 2.1)</p><p class="fancy-box__body-text"><strong>Gaming features</strong> 4K/165Hz, 4K/120Hz, VRR, ALLM, HDR10+ Gaming</p><p class="fancy-box__body-text"><strong>ARC/eARC</strong> eARC</p><p class="fancy-box__body-text"><strong>Optical output?</strong> Yes</p><p class="fancy-box__body-text"><strong>Dimensions (hwd, without stand)</strong> 77 x 129 x 2.8cm</p></div></div><p>The S99H features a two-layer design, with an OLED screen section mounted onto a slightly larger metal backplate, with a roughly 2cm gap between. Samsung calls this its “FloatLayer” design.</p><p>It’s hard to describe, but the effect it gives is essentially a floating OLED panel surrounded by a premium metal frame. Much like LG’s G-series, this TV is designed to be wall-mounted, and while we can’t do that in our testing room, we have seen it wall-mounted at various hands-on events leading up to launch.</p><p>In short, the S99H looks like a work of art when it's fixed to a wall, as the floating design becomes really quite striking and effective. Despite the two-layer design, the overall depth is just 2.8cm, which also helps to sell the futuristic look that Samsung is going for.</p><p>Unfortunately, the TV doesn’t look quite as suave when it’s set up in its tabletop configuration. Samsung includes two quite cheap-feeling plastic feet with the TV that feel somewhat at odds with the rest of the premium design, and the metal bezel and floating design look less convincing when it's not attached to a wall.</p><p>Samsung also includes two remotes in the box: a “traditional” button-heavy number, and a sleeker “smart” remote. The latter includes both a USB-C socket and a small solar panel on the back for easy recharging, though it’s frustratingly not backlit. Then again, neither are the remotes included with the aforementioned Sony or LG TVs, so we can’t knock Samsung too much here.</p><h3 class="article-body__section" id="section-features"><span>Features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MmvNQWHVGW7QXgyqhUk66h" name="Samsung S99H (Future hands on) 06" alt="Samsung S99H 55-inch OLED TV, rear of set showing connections" src="https://cdn.mos.cms.futurecdn.net/MmvNQWHVGW7QXgyqhUk66h.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Samsung’s penchant for cramming (almost) every imaginable feature into its TVs is, once again, evident with the S99H.</p><p>We’ll start with the <a href="https://www.whathifi.com/features/qd-oled-tv-everything-you-need-to-know-about-the-game-changing-new-tv-tech">QD-OLED</a> display, which Samsung has managed to squeeze even more brightness out of since we last saw it on the S95F. It can now reportedly reach a whopping 2700 nits in the Movie picture mode, and as you’ll come to find out in the picture section of this review, there are plenty of instances in which we find ourselves being taken aback by how bright this TV can get.</p><p>Samsung has also improved its Glare Free coating this year, making it more effective at combating reflections and glare from ambient light. The matte display also makes artwork from Samsung’s Art Mode feature look more realistic for those who want a TV that blends into its surroundings. </p><p>In usual Samsung fashion, <a href="https://www.whathifi.com/advice/hdr-tv-what-it-how-can-you-get-it">HDR support</a> comes in the form of <a href="https://www.whathifi.com/advice/hdr10-everything-you-need-to-know">HDR10+</a> (including the Adaptive and Gaming versions), HDR10 and <a href="https://www.whathifi.com/advice/hybrid-log-gamma-new-4k-hdr-tv-broadcast-format-explained">HLG</a>, but not Dolby Vision.</p><p>Samsung's answer to <a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format">Dolby Vision 2</a>, HDR10+ Advanced, is also supported by the S99H. Unfortunately, no content is available in the new format yet, and we don't have a date for its arrival. Amazon is said to be working on adding it to Prime Video in the not too distant future, though.</p><p>Hardcore PC gamers will be pleased to learn that the S99H can handle signals right up to 4K/165Hz, as well as the console-friendly 4K/120Hz format, across all four of its <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> sockets. <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a>, <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a> and HDR10+ Gaming are also all supported.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Lh4JnNFw9s6LswLofsxtVh" name="Samsung S99H (Future hands on) Our Planet II 04" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/Lh4JnNFw9s6LswLofsxtVh.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>All of the connections are built into a side-facing nook in the rear of the TV, which is a departure from the One Connect box that has come with Samsung’s previous flagship OLED TVs.</p><p>One Connect does live on, though, and in a quite remarkable way: Samsung is offering an optional Wireless One Connect accessory, which is set to launch in July for £299 / $350 (AU price TBC). </p><p>This features four HDMI sockets, and because it connects to the S99H wirelessly, it takes the total HDMI 2.1 socket count to a staggering eight. That’s enough to support all three of the current-generation consoles, a gaming PC, a 4K Blu-ray player, a soundbar or AVR, and a streaming device, and you’d still have one spare.</p><p>The S99H also supports <a href="https://www.whathifi.com/advice/dolby-atmos-what-it-how-can-you-get-it">Dolby Atmos</a>, both via <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">HDMI eARC</a> and through its built-in 4.2.2-channel 70W sound system. </p><p>Samsung offers two simplistic sound modes, Standard and Amplify, but there is also a range of Samsung-specific sound processing features based on its Vision AI platform, including Object Tracking Sound Plus, Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Sound Controller Pro; all of which are fairly self-explanatory.</p><p>Q Symphony also returns. This allows you to use the TV’s speakers in unison with those of a connected Samsung soundbar, but it should be approached with caution – we generally find that a good soundbar performs best when the less capable speakers of a TV don't get involved.</p><p>AI also steps in to help with picture processing, as Samsung has implemented its 4K AI Upscaling Pro, AI Motion Enhancer Pro and Auto HDR Remastering Pro features, alongside a Real Depth Enhancer contrast enhancement system and Colour Booster Pro.</p><p>On the subject of AI, Samsung has applied its “AI for All” mantra in swathes here, as the S99H is positively dripping in artificial intelligence, right down to the AI button on the remote.</p><p>A click of this button brings up Samsung’s Vision AI interface, which can recognise on-screen content and provide extra contextual information. This includes related content, cast information and prompts to find out more detailed information about the show or movie.</p><p>Scrolling from this page brings us to a more generalised AI interface, from which Samsung allows you to pick your preferred system. Here you can ask for recipes, generate AI wallpapers, or ask general questions. The sky is, hypothetically, the limit. </p><p>This is all made possible by the same NQ4 AI Gen3 Processor found in last year’s S95F, as well as Samsung’s Tizen OS platform. The operating system has had a fairly comprehensive refresh for 2026, with a new content bar at the top that splits your apps into categories including entertainment, gaming and art, and the operation feels generally slicker.</p><p>App coverage is mostly excellent, with a wide range of international and domestic streaming applications. Currently, the only missing app is BBC iPlayer; we’ve reached out to Samsung, which says that it expects to add iPlayer support soon.</p><p>Samsung TV Plus, which features hundreds of free over-the-internet streaming channels, is also included, and gamers are well looked after thanks to the presence of apps for services such as Xbox, Amazon Luna, and Nvidia GeForce Now.</p><h3 class="article-body__section" id="section-picture-quality"><span>Picture quality</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="4eGwgyhSAPnJJmK3dXFQVh" name="Samsung S99H (Future hands on) Our Planet II 02" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/4eGwgyhSAPnJJmK3dXFQVh.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>It’s clear that Samsung has been working to tweak and adjust its picture processing over the years in the pursuit of achieving that final pinch of picture quality excellence, and the S99H is evidence that its work has paid off. This is Samsung’s most mature TV yet, and it’s all the better for that.</p><p>We opt for <a href="https://www.whathifi.com/advice/what-is-filmmaker-mode-is-it-any-good-and-should-you-turn-it-on">Filmmaker Mode</a> as our preferred picture preset, albeit with a couple of tweaks to get the best performance possible: we switch Colour Temperature from its Warm 2 default to Warm 1, and turn the judder and blur reduction settings up to 1.</p><p>The resulting picture is extraordinary, and it makes any content we throw at it – from <em>Blade Runner 2049</em>, <em>Civil War</em>, <em>Pan</em> and <em>Drive</em>, to <em>No Time To Die</em> and <em>The Batman</em> – shine. We have the S99F set up next to the Award-winning Sony Bravia 8 II, and despite the tough competition, the Samsung delivers an unflinching visual feast.</p><p>Starting with the opening scene of <em>Blade Runner 2049</em>, we find that the S99H serves up oodles of contrast, which results in a deeply three-dimensional picture with superb highlights. </p><p>The overhead shot of the solar farm instantly draws us in, thanks to the superb detail levels mixed with the excellent sense of depth. We also approve of how the S99H handles the gloomy, bluish-grey sky, as well as the skin tones of Officer K and Sapper Morton.</p><p>In fact, the S99H makes the Sony Bravia 8 II look a bit green in our head-to-head comparison, and skin tones start to look a bit pasty, too. Sony TVs have traditionally leaned towards the cooler side when it comes to colour reproduction, even in Filmmaker Mode, but it’s interesting to see these TVs take a different approach, particularly as they use the same panel technology.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RRiqpgXoksxeeytghRMoLh" name="Samsung S99H (Future hands on) Our Planet II 01" alt="Samsung S99H 55-inch OLED TV" src="https://cdn.mos.cms.futurecdn.net/RRiqpgXoksxeeytghRMoLh.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>This is most evident in the scene from <em>Pan</em> in which the floating pirate ship enters a cavern; the Samsung runs rings around the Sony when it comes to maintaining low-light colour volume. Skin tones are noticeably warmer and more vibrant on the Samsung in this instance. That being said, the Sony is evidently better at maintaining shadow detail.</p><p>In fact, some shadow detail is lost entirely on the S99H, especially during dark sequences in moodier flicks such as <em>Drive </em>and <em>The Batman</em>. In both films, we find facial features and clothing textures occasionally succumb to darkness, while the Sony has no trouble keeping them visible.</p><p>At the other end of the spectrum, the Samsung takes the crown when it comes to delivering dazzlingly bright highlights; in fact, we’re adding the S99H to the list of TVs that we’ve had to shield our eyes from physically. </p><p>Reverting to the exceptionally bright (and critically dismal) <em>Pan</em>, we find the mix of punchy, concentrated highlights and rich colours stealing our attention away from the Sony entirely.</p><p>However, the more conventional-looking <em>Civil War</em> is the perfect test disc to highlight exactly what this TV does well. Everything from the night-time forest fire sequence to a helicopter gliding over a lake and the Charlottesville military camp looks fantastic. </p><p>There’s a real sense of nuance here that previous Samsung TVs haven’t always been able to capture. Foliage, for example, is wonderfully textured and detailed without looking over-etched, and while the colours do seem a smidge over-saturated compared with those from the Bravia 8 II, it's not to an extent that looks instinctively wrong.</p><p>The sequence that shows the journalists driving through a forest fire seals the deal here. The mix of detail, depth and contrast served up by the S99H is remarkable – the striking, bright flames contrast wonderfully with the dark background, and there is a real sense of intensity and warmth derived from how Samsung's OLED handles highlights.</p><p>We fire up the standard Blu-ray of <em>Logan</em> to assess the S99H’s upscaling capabilities, and it's a similar story here, too. Detail levels are superb, and if we weren’t so eagle-eyed, the S99H could almost have fooled us into thinking we were watching a 4K disc.</p><p>Colours are also nicely balanced, and motion remains solid, too. This TV excels regardless of what you throw at it.</p><h3 class="article-body__section" id="section-sound"><span>Sound</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="crLrikqned9m5mx3jDDr4h" name="Samsung S99H (Future hands on) Our 05" alt="Samsung S99H 55-inch OLED TV on white shelving unit, rear of TV" src="https://cdn.mos.cms.futurecdn.net/crLrikqned9m5mx3jDDr4h.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>It’s not just the picture performance that Samsung has improved. Sound has also been upgraded, which is a good sign after the S95F’s middling delivery.</p><p>We stick with <em>Civil War</em>, which highlights everything from dialogue to explosions, and even Dolby Atmos height effects. The rhythmic swooping of helicopter blades is delivered with a strong leading edge, underpinned by a pleasingly controlled dose of bass.</p><p>Moving on to the scene in which Lee and Jessie have a heart-to-heart conversation in a wooded area, we approve of how the S99H captures the subtle characteristics of their voices well, and overall, the dialogue is crisp and well-defined. The atmospheric effects, including birds chirping and leaves rustling in the wind, sound pleasingly spacious, too.</p><p>There is plenty of height and width to the sound, which is also evident in <em>Blade Runner 2049</em>. The sequence in which Officer K returns to his home from the police precinct is another example of how the S99H captures atmospheric sounds to great effect. </p><p>The booming audio adverts are placed with impressive precision and plenty of height, while the S99H somehow manages to beam the sound of the bustling street in a way that creates a fairly convincing sense of immersion. </p><p>While we’re on the subject of <em>Blade Runner</em>, we put the S99H through our usual chapter two stress test and find that Samsung has changed its approach. Where many of the brand's previous models have been quite bassy but a little prone to distortion, the S99H digs less deep but proves to be almost entirely distortion-free.</p><p>Sony takes a similar approach with the Bravia 8 II (and many other of its TVs), and we ultimately find it to be a sensible compromise. We would of course like more bass weight, but if that has to be sacrificed somewhat to reduce distracting distortion, then so be it.</p><p>It’s not all good news on the sonic front, though: like the S95F, the S99H simply doesn't go very loud. Even close to its maximum volume levels, this is an easy TV to talk over. The Amplify setting helps to negate this somewhat, but it does result in some dynamic compression.</p><p>The Sony Bravia 8 II also does a better job of organising the sound during scenes with lots of competing effects. The ending battle of <em>Civil War </em>is a perfect example, as the Sony balances dialogue, explosions, and vehicle sounds with care to create a more impactful and immersive soundscape.</p><p>With all that said, the S99H is still a big improvement over the S95F where sound is concerned, and it's ultimately a very usable (and even enjoyable) built-in sound system. </p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zdxqA3cWPxuuDVr5kr6X7A" name="Samsung S99H (Press) 13" alt="Samsung S99H 55-inch OLED TV in living room, man is gaming and celebrating win" src="https://cdn.mos.cms.futurecdn.net/zdxqA3cWPxuuDVr5kr6X7A.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure><p>There’s no other way of putting it; Samsung has knocked it out of the park with the S99H.</p><p>With a refined approach to picture tuning, a feature set that (with one key caveat) many TVs can only dream of, and a greatly improved sound system compared with last year’s model, the company’s latest flagship OLED TV takes the title from the S95F as the best TV the company has made to date.</p><p>The bold new design might not suit all tastes, and die-hard Dolby Vision fans may be disappointed, but we’re struggling to find reasons not to recommend the Samsung S99H to anyone considering splashing some serious cash on a flagship OLED TV.</p><p><strong>SCORES</strong></p><ul><li><strong>Picture</strong> 5</li><li><strong>Sound</strong> 4</li><li><strong>Features</strong> 4</li></ul><p><strong>MORE:</strong></p><p><strong>Read our review of the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II</strong></a><strong></strong></p><p><strong>Also consider the </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g6-oled65g6"><strong>LG G6</strong></a><strong></strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/philips-oled910-65oled910"><strong>Philips OLED910</strong></a><strong> review</strong></p><p><strong></strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>Best TVs: flagship OLEDs and budget Mini LED sets tried and tested</strong></a></p>
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                                                            <title><![CDATA[ Buying a TV for the World Cup? These are the features to look out for ]]></title>
                                                                                                <dc:content><![CDATA[ <p>A TV is a long-term investment, but that doesn't mean you can't buy one especially for the World Cup. If you do that, though, there are some things you should be aware of; watching sport on a TV is not like watching movies or TV shows. You’ll need a set that is up to the task.</p><p>Which is where we come in. We have listed which features to look out for on a new TV (along with which models excel in those areas) to make sure you’re seeing – and hearing – the beautiful game at its best.</p><h2 id="motion-handling">Motion handling</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="nT8FogLxY8hKfatwNLYxZY" name="design" alt="The 65-inch Sony Bravia 8 II photographed on a white TV unit. On the screen is a still from Apple TV+ show Fly Me to the Moon." src="https://cdn.mos.cms.futurecdn.net/nT8FogLxY8hKfatwNLYxZY.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If your TV makes football players look like the Tin Man in need of some oil, it’s time for an upgrade. What you need is buttery smooth motion but without veering into <a href="https://www.whathifi.com/tv-home-cinema/televisions/what-is-the-soap-opera-effect-on-tvs-why-is-it-so-hated-and-how-do-you-avoid-it">soap opera effect</a> territory. It’s a fine balance, and not one that all TVs can manage.</p><p><strong>Our pick:</strong> Sony has long been the king of motion handling, and the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> is one of the current industry leaders. Its lightning quick response time means sporting action is free from smearing or judder, so football players move how they should. Of course, it helps that this is an all-round excellent TV in other areas as well.</p><h2 id="colour-accuracy">Colour accuracy</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2i6iZ6aWFjwP99HmLqEsMn" name="Sony Bravia 5 (Future hands on) 06" alt="Sony Bravia 5 4K TV" src="https://cdn.mos.cms.futurecdn.net/2i6iZ6aWFjwP99HmLqEsMn.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Life On Our Planet)</span></figcaption></figure><p>There’s a lot more to a TV’s colours than just telling the red team from the blue team. Great colour accuracy will render skin tones more faithfully, heightening the sense of realism and making the game more immersive. You want colours to be bright, sure – but not overly so. Otherwise the players will start to look like characters in an arcade video game. Or worse, fade into the background next to the gaudy advertising and on-screen chyrons.</p><p><strong>Our pick:</strong> The <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-5-k65xr55">Sony Bravia 5</a> is one of the more affordable TVs on this list, but delivers a stunning colour performance. The Standard preset gives you “a beautiful mix of punchiness, shading subtlety and balance, with no tone standing out unnaturally against the rest,” we wrote in our review. “Colours also do what some rival TVs can’t by retaining high levels of saturation in very dark scenes.” Perfect for the big game.</p><h2 id="brightness">Brightness</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="3zEBkB2m3Qh7HusjUp8cqm" name="samsung 65qn90f (Future Hands on) 02" alt="Samsung QN90F Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/3zEBkB2m3Qh7HusjUp8cqm.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>While some World Cup games don’t kick off until 2 or 3am UK time, some start as early as 8pm, when it’s still very much daylight. So you want a TV with enough brightness so that you can still make out what’s going on in these early matches.</p><p>But it’s a fine balance to strike. Some of those neon goalkeepers’ shirts and bright enough without the TV making them look like highlighter pens running around the pitch. </p><p><strong>Our pick:</strong> The <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-qn90f-qe65qn90f">Samsung QN90F</a> might be a backlit set, but its local dimming system is so advanced there is virtually no haloing around bright objects, which is a cup-worthy achievement. And bright highlights retain a ton of detail – essential if you’re watching in bright conditions, or with someone who insists on keeping the big light on.</p><h2 id="sound">Sound</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="U5QDUjvHNB2SACShq2Qzh6" name="Sony Bravia 9 (Future hands on) 02.jpg" alt="Sony Bravia 9 Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/U5QDUjvHNB2SACShq2Qzh6.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>If you want really atmospheric sound, we would always recommend buying one of the <a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars">best soundbars</a>, or even one of the <a href="https://www.whathifi.com/best-buys/best-surround-sound-systems">best surround sound systems</a>. But if you can't spend the extra, then certain TVs can sound surprisingly good.</p><p>So what should you look for? An audio performance that brings the stadium home, of course. But that’s not all. Some of Samsung’s 2026 TVs feature an AI Football Mode, and while it might sound like a gimmick, it could prove useful – as well as sharpening up the picture, it should make the commentary clearer. Though we haven’t tested it for ourselves, so we can’t confirm how well it works.</p><p><strong>Our pick:</strong> The <a href="https://www.whathifi.com/tv-home-cinema/televisions/philips-oled910-65oled910">Philips OLED910</a> is probably the best-sounding TV around right now. Its Bowers & Wilkins sound system delivers accurate placement, heaps of detail and impressive weight (for a TV, that is). Dynamics are impressive too, though that will really be felt when you watch a movie after the final whistle has blown. </p><p><strong>MORE:</strong></p><p><strong>Ready for the World Cup? </strong><a href="https://www.whathifi.com/tv-home-cinema/projectors/ready-for-the-world-cup-these-are-the-3-projectors-you-should-consider"><strong>These are the 3 projectors you should consider</strong></a></p><p><a href="https://www.whathifi.com/streaming-entertainment/music-streaming/the-best-world-cup-songs-to-test-your-system"><strong>The best World Cup songs to test your system</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/buying-a-tv-for-the-world-cup-these-are-the-features-to-look-out-for</link>
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                            <![CDATA[ Because the beautiful game shouldn't look like anything less. ]]>
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                                                                        <pubDate>Fri, 12 Jun 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Joe Svetlik ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6UuzZRTGrHJGAqtsQagsSi.jpeg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[The LG B4 photographed on a white shelf with football on the screen]]></media:description>                                                            <media:text><![CDATA[The LG B4 photographed on a white shelf with football on the screen]]></media:text>
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                                <p>A TV is a long-term investment, but that doesn't mean you can't buy one especially for the World Cup. If you do that, though, there are some things you should be aware of; watching sport on a TV is not like watching movies or TV shows. You’ll need a set that is up to the task.</p><p>Which is where we come in. We have listed which features to look out for on a new TV (along with which models excel in those areas) to make sure you’re seeing – and hearing – the beautiful game at its best.</p><h2 id="motion-handling">Motion handling</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="nT8FogLxY8hKfatwNLYxZY" name="design" alt="The 65-inch Sony Bravia 8 II photographed on a white TV unit. On the screen is a still from Apple TV+ show Fly Me to the Moon." src="https://cdn.mos.cms.futurecdn.net/nT8FogLxY8hKfatwNLYxZY.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If your TV makes football players look like the Tin Man in need of some oil, it’s time for an upgrade. What you need is buttery smooth motion but without veering into <a href="https://www.whathifi.com/tv-home-cinema/televisions/what-is-the-soap-opera-effect-on-tvs-why-is-it-so-hated-and-how-do-you-avoid-it">soap opera effect</a> territory. It’s a fine balance, and not one that all TVs can manage.</p><p><strong>Our pick:</strong> Sony has long been the king of motion handling, and the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> is one of the current industry leaders. Its lightning quick response time means sporting action is free from smearing or judder, so football players move how they should. Of course, it helps that this is an all-round excellent TV in other areas as well.</p><h2 id="colour-accuracy">Colour accuracy</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2i6iZ6aWFjwP99HmLqEsMn" name="Sony Bravia 5 (Future hands on) 06" alt="Sony Bravia 5 4K TV" src="https://cdn.mos.cms.futurecdn.net/2i6iZ6aWFjwP99HmLqEsMn.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Life On Our Planet)</span></figcaption></figure><p>There’s a lot more to a TV’s colours than just telling the red team from the blue team. Great colour accuracy will render skin tones more faithfully, heightening the sense of realism and making the game more immersive. You want colours to be bright, sure – but not overly so. Otherwise the players will start to look like characters in an arcade video game. Or worse, fade into the background next to the gaudy advertising and on-screen chyrons.</p><p><strong>Our pick:</strong> The <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-5-k65xr55">Sony Bravia 5</a> is one of the more affordable TVs on this list, but delivers a stunning colour performance. The Standard preset gives you “a beautiful mix of punchiness, shading subtlety and balance, with no tone standing out unnaturally against the rest,” we wrote in our review. “Colours also do what some rival TVs can’t by retaining high levels of saturation in very dark scenes.” Perfect for the big game.</p><h2 id="brightness">Brightness</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="3zEBkB2m3Qh7HusjUp8cqm" name="samsung 65qn90f (Future Hands on) 02" alt="Samsung QN90F Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/3zEBkB2m3Qh7HusjUp8cqm.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>While some World Cup games don’t kick off until 2 or 3am UK time, some start as early as 8pm, when it’s still very much daylight. So you want a TV with enough brightness so that you can still make out what’s going on in these early matches.</p><p>But it’s a fine balance to strike. Some of those neon goalkeepers’ shirts and bright enough without the TV making them look like highlighter pens running around the pitch. </p><p><strong>Our pick:</strong> The <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-qn90f-qe65qn90f">Samsung QN90F</a> might be a backlit set, but its local dimming system is so advanced there is virtually no haloing around bright objects, which is a cup-worthy achievement. And bright highlights retain a ton of detail – essential if you’re watching in bright conditions, or with someone who insists on keeping the big light on.</p><h2 id="sound">Sound</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="U5QDUjvHNB2SACShq2Qzh6" name="Sony Bravia 9 (Future hands on) 02.jpg" alt="Sony Bravia 9 Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/U5QDUjvHNB2SACShq2Qzh6.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Our Planet II)</span></figcaption></figure><p>If you want really atmospheric sound, we would always recommend buying one of the <a href="https://www.whathifi.com/best-buys/home-cinema/best-soundbars">best soundbars</a>, or even one of the <a href="https://www.whathifi.com/best-buys/best-surround-sound-systems">best surround sound systems</a>. But if you can't spend the extra, then certain TVs can sound surprisingly good.</p><p>So what should you look for? An audio performance that brings the stadium home, of course. But that’s not all. Some of Samsung’s 2026 TVs feature an AI Football Mode, and while it might sound like a gimmick, it could prove useful – as well as sharpening up the picture, it should make the commentary clearer. Though we haven’t tested it for ourselves, so we can’t confirm how well it works.</p><p><strong>Our pick:</strong> The <a href="https://www.whathifi.com/tv-home-cinema/televisions/philips-oled910-65oled910">Philips OLED910</a> is probably the best-sounding TV around right now. Its Bowers & Wilkins sound system delivers accurate placement, heaps of detail and impressive weight (for a TV, that is). Dynamics are impressive too, though that will really be felt when you watch a movie after the final whistle has blown. </p><p><strong>MORE:</strong></p><p><strong>Ready for the World Cup? </strong><a href="https://www.whathifi.com/tv-home-cinema/projectors/ready-for-the-world-cup-these-are-the-3-projectors-you-should-consider"><strong>These are the 3 projectors you should consider</strong></a></p><p><a href="https://www.whathifi.com/streaming-entertainment/music-streaming/the-best-world-cup-songs-to-test-your-system"><strong>The best World Cup songs to test your system</strong></a></p>
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                                                            <title><![CDATA[ These 5 quick tricks could transform your slow TV into a faster, better-performing set ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you have a smart TV that is getting into old age, you may find that your everyday navigation is becoming slower and slower. Even if the picture still looks great, having to wait for apps to load in order to watch your latest obsession can get quite tedious. You may not want to upgrade to a newer model, whether that's because you are on a budget or simply aren't ready to let go. </p><p>But don't worry, because we have a few tricks that will hopefully get your TV running a little faster. Much of this is good practice, even if your TV is spritely and new. </p><p>Without further ado, let's get into it.</p><h2 id="get-rid-of-unused-apps-and-clear-your-cache">Get rid of unused apps and clear your cache</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mQ8M2fwAab2M2LvrmLt68R" name="Amazon Fire TV 4-Series.jpg" alt="Fire TV 4 Series" src="https://cdn.mos.cms.futurecdn.net/mQ8M2fwAab2M2LvrmLt68R.jpg" mos="" align="middle" fullscreen="" width="4032" height="2268" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>This is a great start to get your TV running a little faster, and it takes a matter of minutes. </p><p>A cache is a temporary storage area where data is kept for quick access, and it stores information from apps, websites and system processes to help them load faster when you turn the TV on. But if it gets too full, this can delay your system's processing and lead to buffering and lag.</p><p>To clear your cache, go to the settings menu and navigate to Apps or Storage. From there, you will be able to select individual apps and clear the cache on each. </p><p>You can also remove any unused apps on your TV to help speed up your experience. Still have that streaming platform downloaded that you haven't used in months? Get it out the way to get the most from your system.</p><h2 id="keep-the-firmware-up-to-date">Keep the firmware up to date</h2><p>Getting a notification for an update may seem like a pesky pop-up, but outdated firmware can really slow down your TV. If your model still receives updates, it's best to install them as they fix bugs, add new features and improve overall performance.</p><p>You will be able to run these installations by going into the settings menu, and finding the option that says System Updates or something similar. The wording varies by brand, but it should be relatively straightforward to locate.</p><p>Give it a few minutes to do its magic, and your TV will hopefully run a little smoother.</p><p>If your TV is more than a few years old, it may no longer receive the latest updates. That's where the next option might be the best option.</p><h2 id="add-a-streaming-stick">Add a streaming stick</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GN66ptP46yRqYoNQV8DNTV" name="Fire TV stick 02 (Future owns).jpg" alt="Streaming stick: Amazon Fire Stick 4K Max" src="https://cdn.mos.cms.futurecdn.net/GN66ptP46yRqYoNQV8DNTV.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>It costs a bit of extra cash, but adding a streaming stick or box to your set-up is the fastest way to give your old smart TV a facelift. You can simply plug your streaming device into the TV's HDMI port, and it will take over all the streaming functions.</p><p>This then gives you access to a range of streaming services that your old TV's platform may no longer offer. That includes Netflix, Disney+ Apple TV, and Amazon Prime Video. </p><p>There is a wide selection of models to choose from, and we have found the cream of the crop in our <a href="https://www.whathifi.com/best-buys/digital-tv-boxes/best-tv-streaming-boxes">best streaming devices</a> guide. Our top recommendation comes with the Award-winning <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a>, which we rated highly for its excellent picture and expressive sound. You can currently pick it up for about £149 / $149 / AU$219.</p><p>If you are looking for a budget option, then our top pick is the <a href="https://www.whathifi.com/streaming-entertainment/streaming-hardware/amazon-fire-tv-stick-4k-max-2nd-generation">Amazon Fire TV Stick 4K Max (2nd gen)</a>. This five-star streaming stick is available for £70 / $60 / AU$120. The even cheaper <a href="https://www.whathifi.com/news/amazons-new-fire-tv-stick-hd-has-one-great-new-feature-and-one-that-should-be-binned">Amazon Fire TV Stick HD</a> is also on the cards, costing £35 / $35 (around AU$67). We have not reviewed this model yet but, if it's performance is anything like its more expensive sibling, then it should be a great upgrade. </p><h2 id="connect-via-ethernet">Connect via Ethernet</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YtJgY6yqonWDiLGRuEfmoU" name="Samsung UE43U8000F (Future hands on) 09" alt="Samsung U8000F 43-inch TV" src="https://cdn.mos.cms.futurecdn.net/YtJgY6yqonWDiLGRuEfmoU.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Breaking Boundaries: The Science Of Our Planet)</span></figcaption></figure><p>Another reason your TV might be running slow is an issue with your wi-fi. If your TV is on the older side, then it may be running outdated wi-fi hardware that cannot reach the highest router speeds. That often leads to slow loading time and buffering which quickly becomes tedious.</p><p>Connecting an Ethernet cable from your router to your TV can speed this up, though. While using wi-fi is the more convenient option thanks to its wireless nature, using Ethernet is more reliable because of its direct connectivity. </p><p>You might well have a suitable Ethernet cable knocking around in your house already, but they are readily available to buy if you need to add one to your collection.</p><h2 id="re-organise-your-home-screen">Re-organise your home screen</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fSxfmfa9Ahh3XsM7wP3vR9" name="IMG_3493.jpg" alt="Samsung QN900D home screen" src="https://cdn.mos.cms.futurecdn.net/fSxfmfa9Ahh3XsM7wP3vR9.jpg" mos="" align="middle" fullscreen="" width="4032" height="2268" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If none of that has helped, you can also maximise the efficiency of your home screen by making your most-used apps easier to access. Instead of scrolling through reams of apps and having to put up with buffering, you can pin your favourite ones to the home screen so you can get to them in a few clicks.</p><p>The way to do this differs by brand. Some require you to long-hold the app and pin it from there, or you may have to venture into the settings menu.</p><p>It can also help make your TV's home screen feel more personalised, creating a more modern overall look.</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/digital-tv-boxes/best-tv-streaming-boxes"><strong>best streaming devices</strong></a><strong></strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong></strong></p><p><strong>And check out the</strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong> best budget soundbars</strong></a><strong> on the market</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/these-5-quick-tricks-could-transform-your-slow-tv-into-a-faster-better-performing-set</link>
                                                                            <description>
                            <![CDATA[ From software updates to streaming sticks ]]>
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                                                                        <pubDate>Thu, 11 Jun 2026 15:27:20 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ robyn.quick@futurenet.com (Robyn Quick) ]]></author>                    <dc:creator><![CDATA[ Robyn Quick ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/7XwqhnrrX4k4inmqwwNggX.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TCL 32SF540K 32-inch TV]]></media:description>                                                            <media:text><![CDATA[TCL 32SF540K 32-inch TV]]></media:text>
                                <media:title type="plain"><![CDATA[TCL 32SF540K 32-inch TV]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>If you have a smart TV that is getting into old age, you may find that your everyday navigation is becoming slower and slower. Even if the picture still looks great, having to wait for apps to load in order to watch your latest obsession can get quite tedious. You may not want to upgrade to a newer model, whether that's because you are on a budget or simply aren't ready to let go. </p><p>But don't worry, because we have a few tricks that will hopefully get your TV running a little faster. Much of this is good practice, even if your TV is spritely and new. </p><p>Without further ado, let's get into it.</p><h2 id="get-rid-of-unused-apps-and-clear-your-cache">Get rid of unused apps and clear your cache</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mQ8M2fwAab2M2LvrmLt68R" name="Amazon Fire TV 4-Series.jpg" alt="Fire TV 4 Series" src="https://cdn.mos.cms.futurecdn.net/mQ8M2fwAab2M2LvrmLt68R.jpg" mos="" align="middle" fullscreen="" width="4032" height="2268" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>This is a great start to get your TV running a little faster, and it takes a matter of minutes. </p><p>A cache is a temporary storage area where data is kept for quick access, and it stores information from apps, websites and system processes to help them load faster when you turn the TV on. But if it gets too full, this can delay your system's processing and lead to buffering and lag.</p><p>To clear your cache, go to the settings menu and navigate to Apps or Storage. From there, you will be able to select individual apps and clear the cache on each. </p><p>You can also remove any unused apps on your TV to help speed up your experience. Still have that streaming platform downloaded that you haven't used in months? Get it out the way to get the most from your system.</p><h2 id="keep-the-firmware-up-to-date">Keep the firmware up to date</h2><p>Getting a notification for an update may seem like a pesky pop-up, but outdated firmware can really slow down your TV. If your model still receives updates, it's best to install them as they fix bugs, add new features and improve overall performance.</p><p>You will be able to run these installations by going into the settings menu, and finding the option that says System Updates or something similar. The wording varies by brand, but it should be relatively straightforward to locate.</p><p>Give it a few minutes to do its magic, and your TV will hopefully run a little smoother.</p><p>If your TV is more than a few years old, it may no longer receive the latest updates. That's where the next option might be the best option.</p><h2 id="add-a-streaming-stick">Add a streaming stick</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GN66ptP46yRqYoNQV8DNTV" name="Fire TV stick 02 (Future owns).jpg" alt="Streaming stick: Amazon Fire Stick 4K Max" src="https://cdn.mos.cms.futurecdn.net/GN66ptP46yRqYoNQV8DNTV.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>It costs a bit of extra cash, but adding a streaming stick or box to your set-up is the fastest way to give your old smart TV a facelift. You can simply plug your streaming device into the TV's HDMI port, and it will take over all the streaming functions.</p><p>This then gives you access to a range of streaming services that your old TV's platform may no longer offer. That includes Netflix, Disney+ Apple TV, and Amazon Prime Video. </p><p>There is a wide selection of models to choose from, and we have found the cream of the crop in our <a href="https://www.whathifi.com/best-buys/digital-tv-boxes/best-tv-streaming-boxes">best streaming devices</a> guide. Our top recommendation comes with the Award-winning <a href="https://www.whathifi.com/reviews/apple-tv-4k-3rd-generation">Apple TV 4K</a>, which we rated highly for its excellent picture and expressive sound. You can currently pick it up for about £149 / $149 / AU$219.</p><p>If you are looking for a budget option, then our top pick is the <a href="https://www.whathifi.com/streaming-entertainment/streaming-hardware/amazon-fire-tv-stick-4k-max-2nd-generation">Amazon Fire TV Stick 4K Max (2nd gen)</a>. This five-star streaming stick is available for £70 / $60 / AU$120. The even cheaper <a href="https://www.whathifi.com/news/amazons-new-fire-tv-stick-hd-has-one-great-new-feature-and-one-that-should-be-binned">Amazon Fire TV Stick HD</a> is also on the cards, costing £35 / $35 (around AU$67). We have not reviewed this model yet but, if it's performance is anything like its more expensive sibling, then it should be a great upgrade. </p><h2 id="connect-via-ethernet">Connect via Ethernet</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YtJgY6yqonWDiLGRuEfmoU" name="Samsung UE43U8000F (Future hands on) 09" alt="Samsung U8000F 43-inch TV" src="https://cdn.mos.cms.futurecdn.net/YtJgY6yqonWDiLGRuEfmoU.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix, Breaking Boundaries: The Science Of Our Planet)</span></figcaption></figure><p>Another reason your TV might be running slow is an issue with your wi-fi. If your TV is on the older side, then it may be running outdated wi-fi hardware that cannot reach the highest router speeds. That often leads to slow loading time and buffering which quickly becomes tedious.</p><p>Connecting an Ethernet cable from your router to your TV can speed this up, though. While using wi-fi is the more convenient option thanks to its wireless nature, using Ethernet is more reliable because of its direct connectivity. </p><p>You might well have a suitable Ethernet cable knocking around in your house already, but they are readily available to buy if you need to add one to your collection.</p><h2 id="re-organise-your-home-screen">Re-organise your home screen</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fSxfmfa9Ahh3XsM7wP3vR9" name="IMG_3493.jpg" alt="Samsung QN900D home screen" src="https://cdn.mos.cms.futurecdn.net/fSxfmfa9Ahh3XsM7wP3vR9.jpg" mos="" align="middle" fullscreen="" width="4032" height="2268" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>If none of that has helped, you can also maximise the efficiency of your home screen by making your most-used apps easier to access. Instead of scrolling through reams of apps and having to put up with buffering, you can pin your favourite ones to the home screen so you can get to them in a few clicks.</p><p>The way to do this differs by brand. Some require you to long-hold the app and pin it from there, or you may have to venture into the settings menu.</p><p>It can also help make your TV's home screen feel more personalised, creating a more modern overall look.</p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/digital-tv-boxes/best-tv-streaming-boxes"><strong>best streaming devices</strong></a><strong></strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong></strong></p><p><strong>And check out the</strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong> best budget soundbars</strong></a><strong> on the market</strong></p>
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                                                            <title><![CDATA[ Hisense UR9 vs Sony Bravia 8 II: can RGB Mini LED defeat the best OLED TV around? ]]></title>
                                                                                                <dc:content><![CDATA[         <div class="featured_product_block featured_block_versus" data-id="cdfe899b-f9f1-40eb-b3c1-1a23bc530305">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:98.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cKNQjCWAWPqnot2ixzCQdL.jpg" alt="The 65-inch Hisense UR9 TV, pictured against a white background"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Hisense</div>                    <div class="featured__title">UR9</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="80" /></span></div>                                        <p><p><strong>Screen sizes:</strong> 65, 75 and 85 inches (65-inch model tested)<br><strong>Type:</strong> RGB Mini LED (980 dimming zones)<br><strong>HDR formats</strong> HLG, HDR10, HDR10+, Dolby Vision<br><strong>Operating system</strong> VIDAA (UK and Aus), Google TV (US)<br><strong>HDMI inputs:</strong> 3 (all 48Gbps HDMI 2.1)<br><strong>Gaming features:</strong> DisplayPort input, 4K/170Hz, 4K/120Hz, VRR, ALLM, Dolby Vision game mode<br><strong>Dimensions (hwd, without stand):</strong> 84 x 145 x 4.5cm (65-inch model)</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressively controlled and consistent backlight performance</li><li class='list-item list-item-pros'>Bright, rich and cinematic HDR picture</li><li class='list-item list-item-pros'>Weighty, spacious sound</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>OLED rivals, including the Bravia 8 II, still look more solid and three-dimensional</li><li class='list-item list-item-cons'>Blooming is rare, but not non-existent</li><li class='list-item list-item-cons'>Narrow viewing angles</li></ul></div></div>            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="d3f1d27c-e1f5-44d7-aa9b-4fe95cef559c">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yq9NErBKWGiSFMbX4Emikc.jpg" alt="The 65-inch Sony Bravia 8 II OLED TV pictured against a white background. On the screen is a poster for Venom: The Last Dance"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony</div>                    <div class="featured__title">Bravia 8 II</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                                        <p><p><strong>Screen sizes:</strong> 55 and 65 inches (both models tested)<br><strong>Type:</strong> QD-OLED<br><strong>HDR formats</strong> HLG, HDR10, Dolby Vision<br><strong>Operating system</strong> Google TV<br><strong>HDMI inputs:</strong> 4 (inc. 2 x 48Gbps HDMI 2.1)<br><strong>Gaming features:</strong> 4K/120Hz, VRR, ALLM, Dolby Vision game mode<br><strong>Dimensions (hwd, without stand):</strong> 83 x 144 x 3.4cm (65-inch model)<br><br><br></p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Exceptionally bright, vibrant and three-dimensional picture quality</li><li class='list-item list-item-pros'>Perfect blacks and excellent shadow detail</li><li class='list-item list-item-pros'>Clear, direct and dynamic audio</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not as outright bright as RGB Mini LED sets, such as the Hisense UR9</li><li class='list-item list-item-cons'>Still just two HDMI 2.1 sockets</li><li class='list-item list-item-cons'>Positioning of the feet will be awkward for some</li></ul></div></div>            </div>        </div><p>There’s a war going on for your living room. The premium TV technology of choice of the last few years – OLED – is under attack from a new, stunningly bright and vibrant foe – RGB Mini LED.</p><p>Every major brand has either launched its first RGB Mini LED TVs or is about to. Hisense launched its first RGB Mini LED models last year, in fact, but those were gigantic, 100+ inch sets, so a long way from a serious proposition for most people.</p><p>Hisense is also the first brand to submit to us a proper, mainstream RGB Mini LED TV to review, though – the <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk">UR9</a>.</p><p>RGB Mini LED TVs are pitched at different levels by different brands, but Hisense is absolutely pitching the UR9 as a rival to flagship OLEDs. The price confirms as much.</p><p>So, what better way to benchmark it than against our current favourite flagship OLED, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><p>That, then, is what we’ve done. Over several days, we’ve tested the Hisense UR9 and Sony Bravia 8 II side by side, feeding all of our favourite discs and streams into both simultaneously, and judging them on picture quality, sound quality, features, usability, design and price.</p><p>This might not be a full RGB Mini LED vs OLED battle – the Hisense UR9 doesn’t represent all RGB Mini LED TVs, after all – but it is the opening skirmish in the broader TV tech war. And it's an eye-opening one at that.</p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-price"><span>Hisense UR9 vs Sony Bravia 8 II: price</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/YNnT3fR3AU78VTZcPfiZhe.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fff9C5ZJngNAqWweiDud8T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>The Hisense UR9’s pricing is interesting to say the least. In the UK, the 65-inch model we tested is priced at £2999, which places it in the same price category as brand-new flagship OLEDs.</p><p>In Australia, meanwhile, the UR9’s price of AU$3999 makes it slightly more affordable by local standards.</p><p>In the US, though, the pre-launch price of $3500 had dropped vastly to just $2000 by the time the TV actually hit stores.</p><p>Things are much more straightforward with the Sony Bravia 8 II, the 65-inch version of which launched at £2999 / $4000 / AU$5295, but can now be bought for £2299 / $2798 / AU$4995.</p><p>The inconsistent international pricing of the Hisense UR9 makes it a little tricky to judge this round, but seeing as we’re a primarily UK publication, and that we reviewed a UK sample, we’re going to prioritise the UK pricing and call this it in favour of the Bravia 8 II.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><div data-model-name="Hisense UR9 65-inch RGB Mini LED 4K TV 2026,Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-type="multimodelreview" data-widget-title="Today's best 65-inch Hisense UR9 and Sony Bravia 8 II deals" class="hawk-root"></div><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-design"><span>Hisense UR9 vs Sony Bravia 8 II: design</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/wVKSU8rqQz3krjDUXPvsFe.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rBrodAW5shpBNm8VHhLq4T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>The Sony Bravia 8 II and Hisense UR9 are both smart-looking TVs, but they take rather different approaches to design.</p><p>Sony has essentially carried over the styling of the <a href="https://www.whathifi.com/reviews/sony-a95l-xr-65a95l">A95L</a>, resulting in a TV that looks purposeful, premium and monolithic. While it lacks the ultra-thin glamour of some rival OLEDs, the Bravia 8 II still feels like a flagship product, with its clean lines and understated aesthetic giving it a suitably high-end appearance.</p><p>The feet can be installed in either a low-profile position that leaves the bottom edge of the screen sitting just millimetres above your furniture, or a raised position that creates space for a soundbar. The downside is that those feet can only be positioned at the furthest extremes of the chassis, meaning you'll need furniture that's at least as wide as the TV itself.</p><p>The Hisense UR9 is a more practical proposition. At 4.5cm thick, it's chunkier than the Sony and doesn't have quite the same premium flair, but it is solidly built and neatly finished, with slim bezels and a restrained dark metallic finish.</p><p>Hisense has also made a couple of sensible usability-focused decisions. The centrally mounted pedestal stand occupies a footprint of only around 42cm, making the TV much easier to place on narrower furniture, and it too offers two height positions so that a soundbar can be accommodated beneath the screen.</p><p>The UR9's integrated Devialet sound system is more visually obvious than Sony's Acoustic Surface Audio+ setup, with perforations running down the sides of the chassis and across the top edge to house the side- and up-firing speakers. That's not necessarily a bad thing, but it does contribute to the TV's more functional, engineering-led appearance.</p><p>Ultimately, neither of these TVs is likely to be bought primarily for its styling, but the Bravia 8 II's cleaner, more premium design gives it the edge. The UR9 is practical and perfectly attractive in its own right, but it lacks the sense of sophistication that Sony's flagship delivers.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-features"><span>Hisense UR9 vs Sony Bravia 8 II: features</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/yyVCaEAf2V4h9EYYq6awge.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CZNGxCUuXbHeGdBZGeXx6T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>The biggest difference between these two TVs is, of course, their panel technologies.</p><p>The Sony Bravia 8 II uses Samsung Display's latest <a href="https://www.whathifi.com/features/qd-oled-tv-everything-you-need-to-know-about-the-game-changing-new-tv-tech">QD-OLED</a> panel, paired with Sony's XR processor and a custom heatsink. Because OLED technology is self-emissive, every pixel can be controlled independently, with no need for local dimming zones.</p><p>Sony doesn't publish specific brightness figures for its TVs, but the Bravia 8 II is estimated to hit around 1900 nits in small highlights, making it one of the brightest OLED TVs currently available.</p><p>The Hisense UR9, meanwhile, uses an RGB Mini LED backlight with 980 local dimming zones. Rather than relying on a conventional white backlight shining through colour filters, it uses separate red, green and blue Mini LEDs to generate colour directly. Hisense claims a peak brightness of up to 3500 nits for the 65-inch model we tested.</p><p>On paper, then, these TVs take radically different approaches to creating their images. We're not going to award points for one technology over the other here, though, because what ultimately matters is how those technologies perform in practice. We'll get to that in the picture quality section.</p><p>There are other differences in the feature sets of the two TVs worth highlighting, though.</p><p>Hardcore gamers are generally better served by the Hisense. All three of its HDMI sockets are full-bandwidth <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> ports, with support for 4K/170Hz, <a href="https://www.whathifi.com/advice/4k-120hz-gaming-what-is-it-do-you-need-it-how-do-you-get-it">4K/120Hz</a>, <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a> and <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a>. It also features a DisplayPort connection, which remains extremely rare on TVs and could prove useful for committed PC gamers.</p><p>The Sony supports 4K/120Hz, VRR and ALLM, too, but still offers only two HDMI 2.1 sockets, one of which doubles as the <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">eARC</a> connection. That limitation remains one of our biggest frustrations with Sony's flagship TVs.</p><p>That said, we'd probably take the Sony's two HDMI 2.1 sockets and two additional standard HDMI inputs over the Hisense's three HDMI sockets and DisplayPort arrangement. The latter will be useful to a niche audience, but many buyers are more likely to benefit from having an extra ‘standard’ HDMI connection available.</p><p>HDR support favours the Hisense, though. The UR9 supports every major HDR format currently in use, including HLG, HDR10, HDR10+ and Dolby Vision. The Bravia 8 II supports Dolby Vision, HDR10 and HLG, but, as is customary for Sony TVs, HDR10+ is absent.</p><p>The Bravia 8 II fights back with Google TV, which remains one of the stronger smart TV platforms available and features excellent app support. The UR9's VIDAA operating system is fast and responsive, but there are some notable omissions.</p><p>Most significantly, while the Apple TV app is present, it lacks access to the Apple TV Store and users' purchased libraries. That's a genuine disappointment, as Apple's movie store remains the best pay-as-you-go film streaming service available, particularly for 4K HDR movies.</p><p>Sony also offers IMAX Enhanced certification, its Studio Calibrated Modes for services such as Netflix and Prime Video, and Sony Pictures Core integration.</p><p>Ultimately, neither TV completely dominates on features, but the Hisense's broader HDR support, extra HDMI 2.1 socket and more advanced gaming specification give it the edge overall.</p><p><strong>WINNER: Hisense UR9</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-picture-quality"><span>Hisense UR9 vs Sony Bravia 8 II: picture quality</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ipCNugHLUizrxtYAYbfDie.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xxKz9jWAqk7eVNvpZJ3QAT.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>This is, of course, the section that really matters.</p><p>The Hisense UR9 makes an immediately strong impression. Once switched into either Filmmaker Mode or IMAX Cinema, it produces a rich, vibrant and remarkably composed image that rarely behaves like a traditional backlit TV.</p><p>Perhaps the most impressive thing about the UR9 is how well controlled its RGB Mini LED backlight is. Throughout our testing, blooming is kept impressively in check, black levels are consistently strong and the TV almost entirely avoids the brightness pumping, flickering and shifting backlight behaviour that often gives Mini LED technology away.</p><p>Extra-bright HDR content is a particular strength. Movies such as <em>Pan</em> look spectacular on the UR9, with dazzling highlights and bold colours that comfortably outgun the Bravia 8 II for outright brightness. Sunlight bursting through clouds and glinting off fantasy scenery is delivered with real punch and intensity.</p><p>The UR9 is also a very accomplished motion performer, and it combines its brightness with rich colours, excellent shadow detail and a pleasingly cinematic warmth that stops the image from ever becoming gaudy or overblown.</p><p>In isolation, it's one of the best backlit TVs we have ever tested.</p><p>Direct comparison with the Bravia 8 II reveals why OLED remains the reference technology, though – at least for now.</p><p>Despite its impressive brightness and excellent local dimming, the Hisense simply can't match the Sony's pixel-level contrast control. Counterintuitively, some of the brightest highlights against the darkest backgrounds actually appear more impactful on the Bravia 8 II than on the much brighter Hisense, because the OLED can render them without any concern about blooming.</p><p>More significantly, the Sony produces a more solid and perceptually three-dimensional image. Objects and characters stand out from their surroundings with greater depth and dynamism, while subtle gradations within shadows, clouds and highlights appear more convincing and refined.</p><p>We've observed this extra solidity from OLED many times before, but the side-by-side comparison between these two TVs demonstrates it particularly clearly. Next to the Bravia 8 II, the UR9 simply looks a little flatter and less immersive.</p><p>The Sony also has the advantage when it comes to viewing angles. While the Hisense holds up better than many LCD-based rivals, the sweet spot in which it performs at its very best is still relatively narrow. Thanks to its OLED panel, the Bravia 8 II performs consistently from almost any angle.</p><p>And while blooming is rare on the UR9, it isn't entirely absent. Difficult scenes such as the bomb-test sequence in <em>Oppenheimer</em> or the opening starfield of <em>Alien: Romulus</em> reveal imperfections that even this highly accomplished RGB Mini LED set cannot completely escape.</p><p>The Bravia 8 II, meanwhile, is simply sensational. Its combination of dazzling brightness by OLED standards, vibrant colours, exceptional shadow detail and razor-sharp definition creates an image of astonishing depth and realism.</p><p>What impresses most isn't any single strength, but how naturally all of its strengths come together. The Bravia 8 II consistently delivers a picture that feels balanced, authentic and effortlessly cinematic, whether you're watching a pristine 4K Dolby Vision disc or a much more humble SDR stream.</p><p>The Hisense UR9 proves that RGB Mini LED can get surprisingly close to flagship OLED performance, and many viewers will adore its combination of brightness, richness and stability. But when viewed side by side, the Bravia 8 II remains the more complete and convincing picture performer.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-sound-quality"><span>Hisense UR9 vs Sony Bravia 8 II: sound quality</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/pVyz8oCAph3FF2Grx2KVxd.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xKYMGBHowSfVsRXU9oJx6T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>Both the Sony Bravia 8 II and Hisense UR9 are unusually sonically accomplished by modern TV standards.</p><p>That's important, because while we always recommend pairing a premium TV with a dedicated sound system, for many buyers that’s either impractical or unpalatable.</p><p>The Hisense UR9 certainly doesn't disappoint. Its Devialet-tuned 4.1.2-channel sound system delivers a presentation that is impressively spacious and full-bodied, with particularly convincing width and height effects.</p><p>Dolby Atmos soundtracks benefit from a strong sense of scale, while bass is deeper and more substantial than most flatscreen TVs can manage. The overall character is smooth, rich and easy to listen to over extended viewing sessions.</p><p>The UR9's audio system isn't flawless, though. Dynamics can feel a little restrained during big action sequences, and dialogue doesn't always have the clarity and expressiveness we'd ideally like.</p><p>We also found ourselves preferring the Standard sound mode over the more expansive Theatre setting. While Theatre mode undoubtedly sounds bigger, it can introduce a slightly diffuse and faintly echoey quality to voices that makes dialogue seem less natural than it should.</p><p>The Sony Bravia 8 II takes a very different approach. Rather than relying on conventional speaker placement, its Acoustic Surface Audio+ system uses actuators to vibrate the screen itself, effectively turning the display into a speaker.</p><p>The result is one of the most cohesive and convincing audio performances we've heard from a TV.</p><p>Dialogue and effects are tied directly to the action on screen in a way that traditional TV speaker systems struggle to replicate, creating a stronger sense that sound is genuinely coming from the people and objects you're watching.</p><p>Like the Hisense, the Sony also sounds surprisingly spacious, with effects extending well beyond the edges of the screen. Detail levels are excellent, too, and the Bravia 8 II combines subtle dynamic nuance with enough punch to make action scenes engaging and exciting.</p><p>Bass depth isn't as generous as it is from the Hisense, but it's impressively controlled, and the overall tonal balance is exceptionally well judged.</p><p>Ultimately, these are two of the best-sounding TVs you can currently buy. The Hisense delivers scale, warmth and impressive Atmos effects, but the Sony's superior detail, greater dynamic expression and uniquely direct delivery give it the edge.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-verdict"><span>Hisense UR9 vs Sony Bravia 8 II: verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2qJicBKMoJMVBQpiEms25T" name="Sony Bravia 8 II (Future hands on) 11" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." src="https://cdn.mos.cms.futurecdn.net/2qJicBKMoJMVBQpiEms25T.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix (Our Great National Parks))</span></figcaption></figure><p>The Hisense UR9 is a hugely important TV.</p><p>Not only is it the first mainstream RGB Mini LED TV we've fully reviewed, it's also the first serious attempt to take on flagship OLEDs with a fundamentally different display technology.</p><p>And the good news for RGB Mini LED fans is that, in some ways at least, it succeeds.</p><p>The UR9 is bright, vibrant and impressively refined. More importantly, it avoids many of the traditional pitfalls of backlit TVs, with excellent black levels, impressively restrained blooming and a consistency that often feels surprisingly OLED-like.</p><p>In several respects, it's one of the best backlit TVs we've ever tested.</p><p>But while the UR9 proves that RGB Mini LED is a genuinely exciting technology with enormous potential, it also demonstrates just how high the bar currently is at the top end of the OLED market.</p><p>Ultimately, picture quality remains the most important factor in any TV buying decision, and it's here that the Sony Bravia 8 II retains a clear advantage. The Hisense has the stronger gaming specification, broader HDR support and spectacular brightness, but the Sony's superior contrast control, greater three-dimensionality and more natural, cinematic image make it the more accomplished performer overall.</p><p>This isn't a verdict on RGB Mini LED versus OLED as technologies, and it certainly isn't the last battle in what is shaping up to be one of the most interesting periods in TV tech for years.</p><p>Instead, it’s the verdict on the very best OLED TV currently available versus the first mainstream RGB Mini LED model. And while the Hisense UR9 proves that RGB Mini LED is ready to compete with the very best, the Sony Bravia 8 II remains the TV to beat.</p><p><strong>OVERALL WINNER: Sony Bravia 8 II</strong></p><div data-model-name="Hisense UR9 65-inch RGB Mini LED 4K TV 2026,Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-type="multimodelreview" data-widget-title="Today's best 65-inch Hisense UR9 and Sony Bravia 8 II deals" class="hawk-root"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-vs-sony-bravia-8-ii-can-rgb-mini-led-defeat-the-best-oled-tv-around</link>
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                            <![CDATA[ The first mainstream RGB Mini LED challenger takes on our favourite flagship OLED ]]>
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                                                                        <pubDate>Wed, 10 Jun 2026 11:45:56 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A half-red, half-grey image with the Hisense UR9 TV on one side and the Sony Bravia 8 II TV on the other. A white &#039;vs&#039; logo sits between them.]]></media:description>                                                            <media:text><![CDATA[A half-red, half-grey image with the Hisense UR9 TV on one side and the Sony Bravia 8 II TV on the other. A white &#039;vs&#039; logo sits between them.]]></media:text>
                                <media:title type="plain"><![CDATA[A half-red, half-grey image with the Hisense UR9 TV on one side and the Sony Bravia 8 II TV on the other. A white &#039;vs&#039; logo sits between them.]]></media:title>
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                                <div class="featured_product_block featured_block_versus" data-id="cdfe899b-f9f1-40eb-b3c1-1a23bc530305">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:98.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cKNQjCWAWPqnot2ixzCQdL.jpg" alt="The 65-inch Hisense UR9 TV, pictured against a white background"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Hisense</div>                    <div class="featured__title">UR9</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="80" /></span></div>                                        <p><p><strong>Screen sizes:</strong> 65, 75 and 85 inches (65-inch model tested)<br><strong>Type:</strong> RGB Mini LED (980 dimming zones)<br><strong>HDR formats</strong> HLG, HDR10, HDR10+, Dolby Vision<br><strong>Operating system</strong> VIDAA (UK and Aus), Google TV (US)<br><strong>HDMI inputs:</strong> 3 (all 48Gbps HDMI 2.1)<br><strong>Gaming features:</strong> DisplayPort input, 4K/170Hz, 4K/120Hz, VRR, ALLM, Dolby Vision game mode<br><strong>Dimensions (hwd, without stand):</strong> 84 x 145 x 4.5cm (65-inch model)</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressively controlled and consistent backlight performance</li><li class='list-item list-item-pros'>Bright, rich and cinematic HDR picture</li><li class='list-item list-item-pros'>Weighty, spacious sound</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>OLED rivals, including the Bravia 8 II, still look more solid and three-dimensional</li><li class='list-item list-item-cons'>Blooming is rare, but not non-existent</li><li class='list-item list-item-cons'>Narrow viewing angles</li></ul></div></div>            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="d3f1d27c-e1f5-44d7-aa9b-4fe95cef559c">            <div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yq9NErBKWGiSFMbX4Emikc.jpg" alt="The 65-inch Sony Bravia 8 II OLED TV pictured against a white background. On the screen is a poster for Venom: The Last Dance"></p></div>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony</div>                    <div class="featured__title">Bravia 8 II</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                                        <p><p><strong>Screen sizes:</strong> 55 and 65 inches (both models tested)<br><strong>Type:</strong> QD-OLED<br><strong>HDR formats</strong> HLG, HDR10, Dolby Vision<br><strong>Operating system</strong> Google TV<br><strong>HDMI inputs:</strong> 4 (inc. 2 x 48Gbps HDMI 2.1)<br><strong>Gaming features:</strong> 4K/120Hz, VRR, ALLM, Dolby Vision game mode<br><strong>Dimensions (hwd, without stand):</strong> 83 x 144 x 3.4cm (65-inch model)<br><br><br></p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Exceptionally bright, vibrant and three-dimensional picture quality</li><li class='list-item list-item-pros'>Perfect blacks and excellent shadow detail</li><li class='list-item list-item-pros'>Clear, direct and dynamic audio</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not as outright bright as RGB Mini LED sets, such as the Hisense UR9</li><li class='list-item list-item-cons'>Still just two HDMI 2.1 sockets</li><li class='list-item list-item-cons'>Positioning of the feet will be awkward for some</li></ul></div></div>            </div>        </div><p>There’s a war going on for your living room. The premium TV technology of choice of the last few years – OLED – is under attack from a new, stunningly bright and vibrant foe – RGB Mini LED.</p><p>Every major brand has either launched its first RGB Mini LED TVs or is about to. Hisense launched its first RGB Mini LED models last year, in fact, but those were gigantic, 100+ inch sets, so a long way from a serious proposition for most people.</p><p>Hisense is also the first brand to submit to us a proper, mainstream RGB Mini LED TV to review, though – the <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk">UR9</a>.</p><p>RGB Mini LED TVs are pitched at different levels by different brands, but Hisense is absolutely pitching the UR9 as a rival to flagship OLEDs. The price confirms as much.</p><p>So, what better way to benchmark it than against our current favourite flagship OLED, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>.</p><p>That, then, is what we’ve done. Over several days, we’ve tested the Hisense UR9 and Sony Bravia 8 II side by side, feeding all of our favourite discs and streams into both simultaneously, and judging them on picture quality, sound quality, features, usability, design and price.</p><p>This might not be a full RGB Mini LED vs OLED battle – the Hisense UR9 doesn’t represent all RGB Mini LED TVs, after all – but it is the opening skirmish in the broader TV tech war. And it's an eye-opening one at that.</p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-price"><span>Hisense UR9 vs Sony Bravia 8 II: price</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/YNnT3fR3AU78VTZcPfiZhe.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fff9C5ZJngNAqWweiDud8T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>The Hisense UR9’s pricing is interesting to say the least. In the UK, the 65-inch model we tested is priced at £2999, which places it in the same price category as brand-new flagship OLEDs.</p><p>In Australia, meanwhile, the UR9’s price of AU$3999 makes it slightly more affordable by local standards.</p><p>In the US, though, the pre-launch price of $3500 had dropped vastly to just $2000 by the time the TV actually hit stores.</p><p>Things are much more straightforward with the Sony Bravia 8 II, the 65-inch version of which launched at £2999 / $4000 / AU$5295, but can now be bought for £2299 / $2798 / AU$4995.</p><p>The inconsistent international pricing of the Hisense UR9 makes it a little tricky to judge this round, but seeing as we’re a primarily UK publication, and that we reviewed a UK sample, we’re going to prioritise the UK pricing and call this it in favour of the Bravia 8 II.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><div data-model-name="Hisense UR9 65-inch RGB Mini LED 4K TV 2026,Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-type="multimodelreview" data-widget-title="Today's best 65-inch Hisense UR9 and Sony Bravia 8 II deals" class="hawk-root"></div><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-design"><span>Hisense UR9 vs Sony Bravia 8 II: design</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/wVKSU8rqQz3krjDUXPvsFe.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rBrodAW5shpBNm8VHhLq4T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>The Sony Bravia 8 II and Hisense UR9 are both smart-looking TVs, but they take rather different approaches to design.</p><p>Sony has essentially carried over the styling of the <a href="https://www.whathifi.com/reviews/sony-a95l-xr-65a95l">A95L</a>, resulting in a TV that looks purposeful, premium and monolithic. While it lacks the ultra-thin glamour of some rival OLEDs, the Bravia 8 II still feels like a flagship product, with its clean lines and understated aesthetic giving it a suitably high-end appearance.</p><p>The feet can be installed in either a low-profile position that leaves the bottom edge of the screen sitting just millimetres above your furniture, or a raised position that creates space for a soundbar. The downside is that those feet can only be positioned at the furthest extremes of the chassis, meaning you'll need furniture that's at least as wide as the TV itself.</p><p>The Hisense UR9 is a more practical proposition. At 4.5cm thick, it's chunkier than the Sony and doesn't have quite the same premium flair, but it is solidly built and neatly finished, with slim bezels and a restrained dark metallic finish.</p><p>Hisense has also made a couple of sensible usability-focused decisions. The centrally mounted pedestal stand occupies a footprint of only around 42cm, making the TV much easier to place on narrower furniture, and it too offers two height positions so that a soundbar can be accommodated beneath the screen.</p><p>The UR9's integrated Devialet sound system is more visually obvious than Sony's Acoustic Surface Audio+ setup, with perforations running down the sides of the chassis and across the top edge to house the side- and up-firing speakers. That's not necessarily a bad thing, but it does contribute to the TV's more functional, engineering-led appearance.</p><p>Ultimately, neither of these TVs is likely to be bought primarily for its styling, but the Bravia 8 II's cleaner, more premium design gives it the edge. The UR9 is practical and perfectly attractive in its own right, but it lacks the sense of sophistication that Sony's flagship delivers.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-features"><span>Hisense UR9 vs Sony Bravia 8 II: features</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/yyVCaEAf2V4h9EYYq6awge.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CZNGxCUuXbHeGdBZGeXx6T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>The biggest difference between these two TVs is, of course, their panel technologies.</p><p>The Sony Bravia 8 II uses Samsung Display's latest <a href="https://www.whathifi.com/features/qd-oled-tv-everything-you-need-to-know-about-the-game-changing-new-tv-tech">QD-OLED</a> panel, paired with Sony's XR processor and a custom heatsink. Because OLED technology is self-emissive, every pixel can be controlled independently, with no need for local dimming zones.</p><p>Sony doesn't publish specific brightness figures for its TVs, but the Bravia 8 II is estimated to hit around 1900 nits in small highlights, making it one of the brightest OLED TVs currently available.</p><p>The Hisense UR9, meanwhile, uses an RGB Mini LED backlight with 980 local dimming zones. Rather than relying on a conventional white backlight shining through colour filters, it uses separate red, green and blue Mini LEDs to generate colour directly. Hisense claims a peak brightness of up to 3500 nits for the 65-inch model we tested.</p><p>On paper, then, these TVs take radically different approaches to creating their images. We're not going to award points for one technology over the other here, though, because what ultimately matters is how those technologies perform in practice. We'll get to that in the picture quality section.</p><p>There are other differences in the feature sets of the two TVs worth highlighting, though.</p><p>Hardcore gamers are generally better served by the Hisense. All three of its HDMI sockets are full-bandwidth <a href="https://www.whathifi.com/advice/what-hdmi-21-everything-you-need-to-know">HDMI 2.1</a> ports, with support for 4K/170Hz, <a href="https://www.whathifi.com/advice/4k-120hz-gaming-what-is-it-do-you-need-it-how-do-you-get-it">4K/120Hz</a>, <a href="https://www.whathifi.com/advice/vrr-everything-you-need-to-know-about-variable-refresh-rate">VRR</a> and <a href="https://www.whathifi.com/advice/allm-everything-you-need-to-know-about-auto-low-latency-mode">ALLM</a>. It also features a DisplayPort connection, which remains extremely rare on TVs and could prove useful for committed PC gamers.</p><p>The Sony supports 4K/120Hz, VRR and ALLM, too, but still offers only two HDMI 2.1 sockets, one of which doubles as the <a href="https://www.whathifi.com/advice/hdmi-arc-and-hdmi-earc-everything-you-need-to-know">eARC</a> connection. That limitation remains one of our biggest frustrations with Sony's flagship TVs.</p><p>That said, we'd probably take the Sony's two HDMI 2.1 sockets and two additional standard HDMI inputs over the Hisense's three HDMI sockets and DisplayPort arrangement. The latter will be useful to a niche audience, but many buyers are more likely to benefit from having an extra ‘standard’ HDMI connection available.</p><p>HDR support favours the Hisense, though. The UR9 supports every major HDR format currently in use, including HLG, HDR10, HDR10+ and Dolby Vision. The Bravia 8 II supports Dolby Vision, HDR10 and HLG, but, as is customary for Sony TVs, HDR10+ is absent.</p><p>The Bravia 8 II fights back with Google TV, which remains one of the stronger smart TV platforms available and features excellent app support. The UR9's VIDAA operating system is fast and responsive, but there are some notable omissions.</p><p>Most significantly, while the Apple TV app is present, it lacks access to the Apple TV Store and users' purchased libraries. That's a genuine disappointment, as Apple's movie store remains the best pay-as-you-go film streaming service available, particularly for 4K HDR movies.</p><p>Sony also offers IMAX Enhanced certification, its Studio Calibrated Modes for services such as Netflix and Prime Video, and Sony Pictures Core integration.</p><p>Ultimately, neither TV completely dominates on features, but the Hisense's broader HDR support, extra HDMI 2.1 socket and more advanced gaming specification give it the edge overall.</p><p><strong>WINNER: Hisense UR9</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-picture-quality"><span>Hisense UR9 vs Sony Bravia 8 II: picture quality</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ipCNugHLUizrxtYAYbfDie.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xxKz9jWAqk7eVNvpZJ3QAT.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>This is, of course, the section that really matters.</p><p>The Hisense UR9 makes an immediately strong impression. Once switched into either Filmmaker Mode or IMAX Cinema, it produces a rich, vibrant and remarkably composed image that rarely behaves like a traditional backlit TV.</p><p>Perhaps the most impressive thing about the UR9 is how well controlled its RGB Mini LED backlight is. Throughout our testing, blooming is kept impressively in check, black levels are consistently strong and the TV almost entirely avoids the brightness pumping, flickering and shifting backlight behaviour that often gives Mini LED technology away.</p><p>Extra-bright HDR content is a particular strength. Movies such as <em>Pan</em> look spectacular on the UR9, with dazzling highlights and bold colours that comfortably outgun the Bravia 8 II for outright brightness. Sunlight bursting through clouds and glinting off fantasy scenery is delivered with real punch and intensity.</p><p>The UR9 is also a very accomplished motion performer, and it combines its brightness with rich colours, excellent shadow detail and a pleasingly cinematic warmth that stops the image from ever becoming gaudy or overblown.</p><p>In isolation, it's one of the best backlit TVs we have ever tested.</p><p>Direct comparison with the Bravia 8 II reveals why OLED remains the reference technology, though – at least for now.</p><p>Despite its impressive brightness and excellent local dimming, the Hisense simply can't match the Sony's pixel-level contrast control. Counterintuitively, some of the brightest highlights against the darkest backgrounds actually appear more impactful on the Bravia 8 II than on the much brighter Hisense, because the OLED can render them without any concern about blooming.</p><p>More significantly, the Sony produces a more solid and perceptually three-dimensional image. Objects and characters stand out from their surroundings with greater depth and dynamism, while subtle gradations within shadows, clouds and highlights appear more convincing and refined.</p><p>We've observed this extra solidity from OLED many times before, but the side-by-side comparison between these two TVs demonstrates it particularly clearly. Next to the Bravia 8 II, the UR9 simply looks a little flatter and less immersive.</p><p>The Sony also has the advantage when it comes to viewing angles. While the Hisense holds up better than many LCD-based rivals, the sweet spot in which it performs at its very best is still relatively narrow. Thanks to its OLED panel, the Bravia 8 II performs consistently from almost any angle.</p><p>And while blooming is rare on the UR9, it isn't entirely absent. Difficult scenes such as the bomb-test sequence in <em>Oppenheimer</em> or the opening starfield of <em>Alien: Romulus</em> reveal imperfections that even this highly accomplished RGB Mini LED set cannot completely escape.</p><p>The Bravia 8 II, meanwhile, is simply sensational. Its combination of dazzling brightness by OLED standards, vibrant colours, exceptional shadow detail and razor-sharp definition creates an image of astonishing depth and realism.</p><p>What impresses most isn't any single strength, but how naturally all of its strengths come together. The Bravia 8 II consistently delivers a picture that feels balanced, authentic and effortlessly cinematic, whether you're watching a pristine 4K Dolby Vision disc or a much more humble SDR stream.</p><p>The Hisense UR9 proves that RGB Mini LED can get surprisingly close to flagship OLED performance, and many viewers will adore its combination of brightness, richness and stability. But when viewed side by side, the Bravia 8 II remains the more complete and convincing picture performer.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-sound-quality"><span>Hisense UR9 vs Sony Bravia 8 II: sound quality</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/pVyz8oCAph3FF2Grx2KVxd.jpg" alt="The 65-inch Hisense UR9 RGB Mini LED TV, photographed on a white, wooden unit. On the screen is a still from Netflix documentary, The Dinosaurs." /><figcaption><small role="credit">What Hi-Fi? / Netflix (The Dinosaurs)</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xKYMGBHowSfVsRXU9oJx6T.jpg" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." /><figcaption><small role="credit">What Hi-Fi? / Netflix (Our Great National Parks)</small></figcaption></figure></figure><p>Both the Sony Bravia 8 II and Hisense UR9 are unusually sonically accomplished by modern TV standards.</p><p>That's important, because while we always recommend pairing a premium TV with a dedicated sound system, for many buyers that’s either impractical or unpalatable.</p><p>The Hisense UR9 certainly doesn't disappoint. Its Devialet-tuned 4.1.2-channel sound system delivers a presentation that is impressively spacious and full-bodied, with particularly convincing width and height effects.</p><p>Dolby Atmos soundtracks benefit from a strong sense of scale, while bass is deeper and more substantial than most flatscreen TVs can manage. The overall character is smooth, rich and easy to listen to over extended viewing sessions.</p><p>The UR9's audio system isn't flawless, though. Dynamics can feel a little restrained during big action sequences, and dialogue doesn't always have the clarity and expressiveness we'd ideally like.</p><p>We also found ourselves preferring the Standard sound mode over the more expansive Theatre setting. While Theatre mode undoubtedly sounds bigger, it can introduce a slightly diffuse and faintly echoey quality to voices that makes dialogue seem less natural than it should.</p><p>The Sony Bravia 8 II takes a very different approach. Rather than relying on conventional speaker placement, its Acoustic Surface Audio+ system uses actuators to vibrate the screen itself, effectively turning the display into a speaker.</p><p>The result is one of the most cohesive and convincing audio performances we've heard from a TV.</p><p>Dialogue and effects are tied directly to the action on screen in a way that traditional TV speaker systems struggle to replicate, creating a stronger sense that sound is genuinely coming from the people and objects you're watching.</p><p>Like the Hisense, the Sony also sounds surprisingly spacious, with effects extending well beyond the edges of the screen. Detail levels are excellent, too, and the Bravia 8 II combines subtle dynamic nuance with enough punch to make action scenes engaging and exciting.</p><p>Bass depth isn't as generous as it is from the Hisense, but it's impressively controlled, and the overall tonal balance is exceptionally well judged.</p><p>Ultimately, these are two of the best-sounding TVs you can currently buy. The Hisense delivers scale, warmth and impressive Atmos effects, but the Sony's superior detail, greater dynamic expression and uniquely direct delivery give it the edge.</p><p><strong>WINNER: Sony Bravia 8 II</strong></p><h3 class="article-body__section" id="section-hisense-ur9-vs-sony-bravia-8-ii-verdict"><span>Hisense UR9 vs Sony Bravia 8 II: verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2qJicBKMoJMVBQpiEms25T" name="Sony Bravia 8 II (Future hands on) 11" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." src="https://cdn.mos.cms.futurecdn.net/2qJicBKMoJMVBQpiEms25T.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix (Our Great National Parks))</span></figcaption></figure><p>The Hisense UR9 is a hugely important TV.</p><p>Not only is it the first mainstream RGB Mini LED TV we've fully reviewed, it's also the first serious attempt to take on flagship OLEDs with a fundamentally different display technology.</p><p>And the good news for RGB Mini LED fans is that, in some ways at least, it succeeds.</p><p>The UR9 is bright, vibrant and impressively refined. More importantly, it avoids many of the traditional pitfalls of backlit TVs, with excellent black levels, impressively restrained blooming and a consistency that often feels surprisingly OLED-like.</p><p>In several respects, it's one of the best backlit TVs we've ever tested.</p><p>But while the UR9 proves that RGB Mini LED is a genuinely exciting technology with enormous potential, it also demonstrates just how high the bar currently is at the top end of the OLED market.</p><p>Ultimately, picture quality remains the most important factor in any TV buying decision, and it's here that the Sony Bravia 8 II retains a clear advantage. The Hisense has the stronger gaming specification, broader HDR support and spectacular brightness, but the Sony's superior contrast control, greater three-dimensionality and more natural, cinematic image make it the more accomplished performer overall.</p><p>This isn't a verdict on RGB Mini LED versus OLED as technologies, and it certainly isn't the last battle in what is shaping up to be one of the most interesting periods in TV tech for years.</p><p>Instead, it’s the verdict on the very best OLED TV currently available versus the first mainstream RGB Mini LED model. And while the Hisense UR9 proves that RGB Mini LED is ready to compete with the very best, the Sony Bravia 8 II remains the TV to beat.</p><p><strong>OVERALL WINNER: Sony Bravia 8 II</strong></p><div data-model-name="Hisense UR9 65-inch RGB Mini LED 4K TV 2026,Sony Bravia 8 II 65-inch QD-OLED TV" data-widget-type="multimodelreview" data-widget-title="Today's best 65-inch Hisense UR9 and Sony Bravia 8 II deals" class="hawk-root"></div>
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                                                            <title><![CDATA[ What's better for a World Cup TV – size or quality? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Here at <em>What Hi-Fi?</em>, we're no size snob. We review TVs of all shapes and sizes, operating purely on a performance-per-pound metric. </p><p>Usually, we're big proponents of getting the best-quality TV you can, and not getting swayed by big-screen bargains based on the size alone. </p><p>However, for an event such as the World Cup there are arguments to use your hard-earned budget to opt for size over quality – especially if you're hosting a watch party. </p><p>So where's the line? Can sheer size and spectacle make up for any shortcomings? Is it really worth the upgrade to OLED if it's on a small screen? Let's break down the pros and cons. </p><h2 id="size-the-arguments-for">Size: the arguments for</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="A6GX5SRnWthxZU4dT5sdKV" name="Sharp70GK4245K (Future hands on) 03" alt="Sharp GK4245K 70-inch 4K TV" src="https://cdn.mos.cms.futurecdn.net/A6GX5SRnWthxZU4dT5sdKV.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Gigantic affordable TVs have been around for quite a while now, but it's only recently that they've actually started to become rather good. Case in point is the 70-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/sharp-gk4245k-70gk4245k">Sharp GK4245K</a>, which can be picked up for £420 and received four stars, or the monster 98-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-98c7k">TCL 98C7K</a>, which is now under £2000 and so impressive it won a What Hi-Fi? Award. </p><p>The benefits of a big screen are pretty self-explanatory.  It brings the big-screen cinematic experience home and can help make your viewing experience more immersive. If you're lucky enough to own a very large living room and your sofa is far away, then an oversized TV becomes almost necessary – see our guide to TV sizes and <a href="https://www.whathifi.com/advice/how-to-calculate-the-right-viewing-distance-for-your-tv">calculating the right viewing distance.</a></p><p>A larger TV is, of course, preferable if you're having a World Cup viewing party, so everyone can see – as well as for bragging rights, of course. </p><div data-widget-type="multimodelreview" data-model-name="Sharp GK4245K 70-inch 4K LED TV,TCL C7K 98-inch 4K Mini-LED (2025)" class="hawk-root"></div><h2 id="size-the-arguments-against">Size: the arguments against</h2><p>Giant TVs will, of course, require a giant amount of space, which can make installation and placement difficult, and may very well lead to the TV dominating your living room. If you can't sit far enough away, then eye strain is a very worrying possibility, and you'll also have to contend with higher energy bills. </p><p>Unless you're sufficently well off to afford the steep price increase that comes with mega-sized OLEDs, you'll likely have an LCD or Mini LED display taking over your living room instead. Now these panels are capable of producing some amazing pictures, but they do have their drawbacks compared to OLED, such as halo and blooming effects, slower response times and sub-par black levels. </p><p>All of these will be magnified on a bigger screen, especially with lower-resolution content. </p><h2 id="quality-the-arguments-for">Quality: the arguments for</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xxKz9jWAqk7eVNvpZJ3QAT" name="Sony Bravia 8 II (Future hands on) 03" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." src="https://cdn.mos.cms.futurecdn.net/xxKz9jWAqk7eVNvpZJ3QAT.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix (Our Great National Parks))</span></figcaption></figure><p>If you want the best quality TV possible, you're still going to want an OLED (though there is a looming threat from <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a>). Our current benchmark TV, for example, is the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>, a Quantum Dot OLED that delivers sizzling brightness, vibrant colours and terrific shadow detail. </p><p>Thanks to its pixel-level light control, OLED has several advantages that other panel technologies can't quite recreate – namely, perfect blacks, excellent contrast and thinner designs.</p><p>The faster response time will make them a great choice for sports in particular, as motion blur will be reduced, while the wider viewing angles will make them a great choice for viewing parties, especially if guests will be watching from the side.  </p><div data-widget-type="review" data-model-name="Sony Bravia 8 II QD-OLED TV" class="hawk-root"></div><h2 id="quality-the-arguments-against">Quality: the arguments against</h2><p>The main downside of OLED is that it's currently more expensive than most other display types. So yes, those stretching to OLED might have to settle for a smaller screen size, when they could buy a much bigger LCD or Mini LED with the same budget. </p><p>OLEDs also struggle to go as bright as LCDs – though sets such as the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g5-oled65g5">LG G5</a> are bringing the technology to new levels of brightness – so a good Mini LED might be a better choice for a sunlit room. OLEDs also typically have a shorter lifespan than LCD alternatives as the organic materials degrade over time.</p><h2 id="size-vs-quality-verdict">Size vs quality: verdict</h2><p>So, should you go for size or picture quality for your World Cup TV? </p><p>The smart money says go for quality – if you can afford an OLED, then it offers a myriad of advantages that other panel technologies just cannot replicate, and will benefit your movies, games and other activities long after the World Cup has finished. OLED prices have also come down quite a bit over the last decade, with some rather reasonable prices for sizes up to 65 inches. </p><p>That being said, the best TV will depend on your budget, room size, desired features and several other factors. If you want to go for spectacle and go as big as your budget allows, that's absolutely fine – just make sure that any giant TV is good value, and not just cheap. </p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/hi-fi/our-experts-pick-the-ultimate-world-cup-tech-deals-to-upgrade-your-viewing-experience-five-star-oleds-dolby-atmos-soundbars-portable-projectors-and-big-screen-mini-led-tvs"><strong>ultimate World Cup tech deals</strong></a><strong></strong></p><p><a href="https://www.whathifi.com/streaming-entertainment/watch-world-cup-2026-free"><strong>How to watch 2026 FIFA World Cup online from anywhere: </strong></a><strong>free live streams for every match</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/whats-better-for-a-world-cup-tv-size-or-quality</link>
                                                                            <description>
                            <![CDATA[ Is bigger always better? ]]>
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                                                                        <pubDate>Tue, 09 Jun 2026 16:14:11 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Furn ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p2mKGov2Zcy4MbSNtFCLcZ.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi?]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TCL 98C7K 98-inch TV]]></media:description>                                                            <media:text><![CDATA[TCL 98C7K 98-inch TV]]></media:text>
                                <media:title type="plain"><![CDATA[TCL 98C7K 98-inch TV]]></media:title>
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                            <article>
                                <p>Here at <em>What Hi-Fi?</em>, we're no size snob. We review TVs of all shapes and sizes, operating purely on a performance-per-pound metric. </p><p>Usually, we're big proponents of getting the best-quality TV you can, and not getting swayed by big-screen bargains based on the size alone. </p><p>However, for an event such as the World Cup there are arguments to use your hard-earned budget to opt for size over quality – especially if you're hosting a watch party. </p><p>So where's the line? Can sheer size and spectacle make up for any shortcomings? Is it really worth the upgrade to OLED if it's on a small screen? Let's break down the pros and cons. </p><h2 id="size-the-arguments-for">Size: the arguments for</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="A6GX5SRnWthxZU4dT5sdKV" name="Sharp70GK4245K (Future hands on) 03" alt="Sharp GK4245K 70-inch 4K TV" src="https://cdn.mos.cms.futurecdn.net/A6GX5SRnWthxZU4dT5sdKV.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>Gigantic affordable TVs have been around for quite a while now, but it's only recently that they've actually started to become rather good. Case in point is the 70-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/sharp-gk4245k-70gk4245k">Sharp GK4245K</a>, which can be picked up for £420 and received four stars, or the monster 98-inch <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-98c7k">TCL 98C7K</a>, which is now under £2000 and so impressive it won a What Hi-Fi? Award. </p><p>The benefits of a big screen are pretty self-explanatory.  It brings the big-screen cinematic experience home and can help make your viewing experience more immersive. If you're lucky enough to own a very large living room and your sofa is far away, then an oversized TV becomes almost necessary – see our guide to TV sizes and <a href="https://www.whathifi.com/advice/how-to-calculate-the-right-viewing-distance-for-your-tv">calculating the right viewing distance.</a></p><p>A larger TV is, of course, preferable if you're having a World Cup viewing party, so everyone can see – as well as for bragging rights, of course. </p><div data-widget-type="multimodelreview" data-model-name="Sharp GK4245K 70-inch 4K LED TV,TCL C7K 98-inch 4K Mini-LED (2025)" class="hawk-root"></div><h2 id="size-the-arguments-against">Size: the arguments against</h2><p>Giant TVs will, of course, require a giant amount of space, which can make installation and placement difficult, and may very well lead to the TV dominating your living room. If you can't sit far enough away, then eye strain is a very worrying possibility, and you'll also have to contend with higher energy bills. </p><p>Unless you're sufficently well off to afford the steep price increase that comes with mega-sized OLEDs, you'll likely have an LCD or Mini LED display taking over your living room instead. Now these panels are capable of producing some amazing pictures, but they do have their drawbacks compared to OLED, such as halo and blooming effects, slower response times and sub-par black levels. </p><p>All of these will be magnified on a bigger screen, especially with lower-resolution content. </p><h2 id="quality-the-arguments-for">Quality: the arguments for</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xxKz9jWAqk7eVNvpZJ3QAT" name="Sony Bravia 8 II (Future hands on) 03" alt="The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary." src="https://cdn.mos.cms.futurecdn.net/xxKz9jWAqk7eVNvpZJ3QAT.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi? / Netflix (Our Great National Parks))</span></figcaption></figure><p>If you want the best quality TV possible, you're still going to want an OLED (though there is a looming threat from <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a>). Our current benchmark TV, for example, is the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a>, a Quantum Dot OLED that delivers sizzling brightness, vibrant colours and terrific shadow detail. </p><p>Thanks to its pixel-level light control, OLED has several advantages that other panel technologies can't quite recreate – namely, perfect blacks, excellent contrast and thinner designs.</p><p>The faster response time will make them a great choice for sports in particular, as motion blur will be reduced, while the wider viewing angles will make them a great choice for viewing parties, especially if guests will be watching from the side.  </p><div data-widget-type="review" data-model-name="Sony Bravia 8 II QD-OLED TV" class="hawk-root"></div><h2 id="quality-the-arguments-against">Quality: the arguments against</h2><p>The main downside of OLED is that it's currently more expensive than most other display types. So yes, those stretching to OLED might have to settle for a smaller screen size, when they could buy a much bigger LCD or Mini LED with the same budget. </p><p>OLEDs also struggle to go as bright as LCDs – though sets such as the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-g5-oled65g5">LG G5</a> are bringing the technology to new levels of brightness – so a good Mini LED might be a better choice for a sunlit room. OLEDs also typically have a shorter lifespan than LCD alternatives as the organic materials degrade over time.</p><h2 id="size-vs-quality-verdict">Size vs quality: verdict</h2><p>So, should you go for size or picture quality for your World Cup TV? </p><p>The smart money says go for quality – if you can afford an OLED, then it offers a myriad of advantages that other panel technologies just cannot replicate, and will benefit your movies, games and other activities long after the World Cup has finished. OLED prices have also come down quite a bit over the last decade, with some rather reasonable prices for sizes up to 65 inches. </p><p>That being said, the best TV will depend on your budget, room size, desired features and several other factors. If you want to go for spectacle and go as big as your budget allows, that's absolutely fine – just make sure that any giant TV is good value, and not just cheap. </p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/hi-fi/our-experts-pick-the-ultimate-world-cup-tech-deals-to-upgrade-your-viewing-experience-five-star-oleds-dolby-atmos-soundbars-portable-projectors-and-big-screen-mini-led-tvs"><strong>ultimate World Cup tech deals</strong></a><strong></strong></p><p><a href="https://www.whathifi.com/streaming-entertainment/watch-world-cup-2026-free"><strong>How to watch 2026 FIFA World Cup online from anywhere: </strong></a><strong>free live streams for every match</strong></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p>
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                                                            <title><![CDATA[ I really hope this “small” update on Sony’s OLED TV plans is true ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Since news broke that<a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-is-selling-its-home-entertainment-business-to-tcl-but-what-does-this-mean-for-future-bravia-tvs"> TCL is taking a stake in Sony’s home entertainment business</a>, there have been a lot of questions about the Japanese giant’s plans for OLED. </p><p>After all, TCL has famously championed Mini LED as a superior technology, even at the top end of the market, so it may not be keen on Sony continuing to push its rival format. </p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II, </a>which Sony unveiled mere weeks ago, are both set to use<a href="https://www.whathifi.com/tv-home-cinema/televisions/sonys-true-rgb-mini-led-tvs-have-arrived-and-the-fight-is-on-against-samsung-and-tcl#mrfhud=true"> new True RGB panel technology</a>, not OLED. </p><p>So there is some evidence that Sony may partially agree with TCL and doesn’t see OLED as its future.</p><p>We, however, don’t fully agree that Mini LED is always the better option. For us, OLED is still the top dog – at least when it comes to picture quality – based on our testing. </p><p>There is something about OLED’s pixel-level light control and the resulting perfect blacks that no LED set, Mini, RGB, or otherwise, has been able to beat.</p><p>Sony is a key reason we continue to push OLED sets in our recommendations, with our TV and AV editor, Tom Parsons, openly describing our current Product of the Year, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> OLED, as the <a href="https://www.whathifi.com/best-buys/best-tv">best TV</a> he has ever tested, period.</p><p>Which is why the team and I were delighted <a href="https://www.flatpanelshd.com/news.php?subaction=showfull&id=1780646829">when FlatPanelsHD spotted a new leak</a>, suggesting Sony is not only about to unveil new sets with the panel tech, but that they will also serve a currently underserved part of the market: small, affordable OLEDs.</p><p>The leak occurred when a (now removed) listing on Sony’s website for a new Bravia 6 OLED TV appeared. </p><p>This hasn’t been confirmed yet, so we are still firmly in rumour territory (we have contacted Sony for comment), but the details in the listing paint a pretty picture.</p><p>First, because the listing shows the range will feature a 48-inch size option. </p><p>Second, because the alleged use of MediaTek's Pentonic 800 chipset means it will have four HDMI 2.1 ports. That’s great news for people with multiple current-generation consoles and a Dolby Atmos soundbar, all of which require the advanced HDMI connectivity to run at full speed.</p><p>Third and finally, because the report suggests the Bravia 6 will feature one of <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-display-has-a-new-hope-for-cheaper-oled-tvs-and-its-taking-the-fight-directly-to-mini-led">LG’s new OLED SE panels</a>, which are designed for cheaper OLEDs. </p><p>We haven’t yet reviewed any TVs sporting that particular panel technology, so we can’t speculate on screen quality, but the potential is certainly exciting.</p><p>Regular readers know that we have long lamented the ongoing lack of good, cheap, smaller OLED TVs on the market. </p><p>Only a select few companies offer 48- and 42-inch OLED sets. And those we have reviewed and recommend tend to sit in the mid-tier, so can’t really be described as cheap. Even on sale, you’re looking at around £850 / $850.</p><p>Right now, with Panasonic’s Award-winning <a href="https://www.whathifi.com/tv-home-cinema/televisions/panasonic-z90b-tv-48z90b">48-inch Z90B</a> out of stock, there are only two real options to choose from: the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled48c5">48-inch LG C5</a> and the <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f">48-inch Samsung S90F</a>. </p><p><strong>Editor's note:</strong><em><strong> </strong></em><em>There are 48- and 42-inch options in the cheaper LG B-series and Samsung S85-series, but we haven’t been able to review them, so we can't recommend them.</em></p><p>Having another contender appear from a known OLED maker, then – and one that offers all three of the things we want – is undeniably positive. </p><p>If it does appear and delivers the Award-winning, balanced performance for which Sony OLEDs have become famous in recent years, it could well be the cheap OLED we’ve been waiting for.</p><p>So, here’s hoping it’s true, and we get a 48-inch Bravia 6 into our review rooms in the not too distant future. </p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a><strong> we have tested</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/best-dolby-atmos-soundbars-the-best-atmos-tv-speakers"><strong>best Dolby Atmos soundbars</strong></a></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/best-mini-led-tv"><strong>best Mini LED TVs</strong></a></p><div data-widget-type="review" data-model-name="LG OLED evo AI C5 48-inch TV 2025,Samsung S90F 48-inch 4K OLED TV" class="hawk-root"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/i-really-hope-this-small-update-on-sonys-oled-tv-plans-is-true</link>
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                            <![CDATA[ I’ve said it before, and I’ll say it again: there’s a big hole in the market that needs filling ]]>
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                                                                        <pubDate>Tue, 09 Jun 2026 08:48:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ alastair.stevenson@futurenet.com (Alastair Stevenson) ]]></author>                    <dc:creator><![CDATA[ Alastair Stevenson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FwaQJGoBFJFRYcvVVwhtrF.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix (Our Great National Parks)]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:description>                                                            <media:text><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:text>
                                <media:title type="plain"><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:title>
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                                <p>Since news broke that<a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-is-selling-its-home-entertainment-business-to-tcl-but-what-does-this-mean-for-future-bravia-tvs"> TCL is taking a stake in Sony’s home entertainment business</a>, there have been a lot of questions about the Japanese giant’s plans for OLED. </p><p>After all, TCL has famously championed Mini LED as a superior technology, even at the top end of the market, so it may not be keen on Sony continuing to push its rival format. </p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II, </a>which Sony unveiled mere weeks ago, are both set to use<a href="https://www.whathifi.com/tv-home-cinema/televisions/sonys-true-rgb-mini-led-tvs-have-arrived-and-the-fight-is-on-against-samsung-and-tcl#mrfhud=true"> new True RGB panel technology</a>, not OLED. </p><p>So there is some evidence that Sony may partially agree with TCL and doesn’t see OLED as its future.</p><p>We, however, don’t fully agree that Mini LED is always the better option. For us, OLED is still the top dog – at least when it comes to picture quality – based on our testing. </p><p>There is something about OLED’s pixel-level light control and the resulting perfect blacks that no LED set, Mini, RGB, or otherwise, has been able to beat.</p><p>Sony is a key reason we continue to push OLED sets in our recommendations, with our TV and AV editor, Tom Parsons, openly describing our current Product of the Year, the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Sony Bravia 8 II</a> OLED, as the <a href="https://www.whathifi.com/best-buys/best-tv">best TV</a> he has ever tested, period.</p><p>Which is why the team and I were delighted <a href="https://www.flatpanelshd.com/news.php?subaction=showfull&id=1780646829">when FlatPanelsHD spotted a new leak</a>, suggesting Sony is not only about to unveil new sets with the panel tech, but that they will also serve a currently underserved part of the market: small, affordable OLEDs.</p><p>The leak occurred when a (now removed) listing on Sony’s website for a new Bravia 6 OLED TV appeared. </p><p>This hasn’t been confirmed yet, so we are still firmly in rumour territory (we have contacted Sony for comment), but the details in the listing paint a pretty picture.</p><p>First, because the listing shows the range will feature a 48-inch size option. </p><p>Second, because the alleged use of MediaTek's Pentonic 800 chipset means it will have four HDMI 2.1 ports. That’s great news for people with multiple current-generation consoles and a Dolby Atmos soundbar, all of which require the advanced HDMI connectivity to run at full speed.</p><p>Third and finally, because the report suggests the Bravia 6 will feature one of <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-display-has-a-new-hope-for-cheaper-oled-tvs-and-its-taking-the-fight-directly-to-mini-led">LG’s new OLED SE panels</a>, which are designed for cheaper OLEDs. </p><p>We haven’t yet reviewed any TVs sporting that particular panel technology, so we can’t speculate on screen quality, but the potential is certainly exciting.</p><p>Regular readers know that we have long lamented the ongoing lack of good, cheap, smaller OLED TVs on the market. </p><p>Only a select few companies offer 48- and 42-inch OLED sets. And those we have reviewed and recommend tend to sit in the mid-tier, so can’t really be described as cheap. Even on sale, you’re looking at around £850 / $850.</p><p>Right now, with Panasonic’s Award-winning <a href="https://www.whathifi.com/tv-home-cinema/televisions/panasonic-z90b-tv-48z90b">48-inch Z90B</a> out of stock, there are only two real options to choose from: the <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled48c5">48-inch LG C5</a> and the <a href="https://www.whathifi.com/tv-home-cinema/televisions/samsung-s90f-qe48s90f">48-inch Samsung S90F</a>. </p><p><strong>Editor's note:</strong><em><strong> </strong></em><em>There are 48- and 42-inch options in the cheaper LG B-series and Samsung S85-series, but we haven’t been able to review them, so we can't recommend them.</em></p><p>Having another contender appear from a known OLED maker, then – and one that offers all three of the things we want – is undeniably positive. </p><p>If it does appear and delivers the Award-winning, balanced performance for which Sony OLEDs have become famous in recent years, it could well be the cheap OLED we’ve been waiting for.</p><p>So, here’s hoping it’s true, and we get a 48-inch Bravia 6 into our review rooms in the not too distant future. </p><p><strong>MORE:</strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a><strong> we have tested</strong></p><p><strong>We rank the </strong><a href="https://www.whathifi.com/best-buys/best-dolby-atmos-soundbars-the-best-atmos-tv-speakers"><strong>best Dolby Atmos soundbars</strong></a></p><p><strong>Our picks of the </strong><a href="https://www.whathifi.com/best-buys/best-mini-led-tv"><strong>best Mini LED TVs</strong></a></p><div data-widget-type="review" data-model-name="LG OLED evo AI C5 48-inch TV 2025,Samsung S90F 48-inch 4K OLED TV" class="hawk-root"></div>
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                                                            <title><![CDATA[ Sony could be gearing up to announce a new OLED TV – but it's not the one you're expecting ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you thought Sony was done revealing new TVs after its latest <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II</a> announcements, then think again. </p><p>After an OLED-less lineup left us wondering if we'll ever see a new OLED from the company again, there is a glimmer of hope thanks to a leaked listing that mentions a new model – but it's not what we were expecting.</p><p>According to a post on <a href="https://www.avsforum.com/threads/sony-2026-rgb-mini-led-technology-tv-discussion.3322029/page-127?post_id=64643460#post-64643460" target="_blank"><em>AVS Forum</em></a> (via <a href="https://www.flatpanelshd.com/news.php?subaction=showfull&id=1780646829" target="_blank"><em>FlatPanelsHD</em></a>), Sony will launch the Bravia 6 later this year, and it is a step-down OLED that's set to compete with the LG B6 and Samsung S85H. </p><p>The Award-winning duo of OLEDs in Sony's current TV lineup, the <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a>, will remain on sale for the foreseeable future, with the Bravia 6 expected to sit lower in the lineup. In fact, it is looking like Sony will position this below its new Bravia 7 II and Bravia 9 II RGB Mini LED models.</p><p>Screen sizes are rumoured to range from 48 to 83 inches. Sony is also expected to use the A60 model number for this set. </p><p>Specific model numbers have leaked with corresponding screen size indicators, such as K-48A60 for the 48-inch model.</p><p>The post on <em>AVS Forum </em>also claims that Sony will use MediaTek Pentonic 800 chipset, which is the same one found on the new Bravia 3 II. </p><p>This should delight gaming fans, as the Bravia 6 will reportedly be the first Sony OLED TV to feature four full-bandwidth HDMI 2.1 sockets. </p><p>The mid-range chipset and the name of this TV suggest the TV will sit in the middle of Sony's current range, which gives us a hint towards the panel technology it could use. </p><p>We expect it to feature LG Display's OLED SE panel, which has been specifically designed and tailored to entry-level OLED TVs, such as the Samsung and LG we've mentioned above.</p><p>The launch of a new "small" OLED TV could also signal the end for one of the longest-running TVs on the market. </p><p>The <a href="https://www.whathifi.com/reviews/sony-xr-48a90k">Sony A90K</a>, which launched in 42-inch and 48-inch screen size options back in 2022, might finally be replaced by this supposed Bravia 6. Is this the end of an era?</p><p>For those wondering where this leak originated, we'll have to direct you to Sony itself. The Bravia 6 was explicitly mentioned on a wall-mounting compatibility page from Sony's very own website; you can find the webpage here, but all traces of the Bravia 6 have been completely scrubbed from existence.</p><p>Ultimately, we have to take all leaks with a pinch of salt, and nothing is set in stone until Sony confirms the Bravia 6's existence.</p><p>We've reached out to Sony for official comment...</p><p><strong>MORE:</strong></p><p><strong>Read our full </strong><a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80"><strong>Sony Bravia 8 review</strong></a></p><p><strong>As well as our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 review</strong></a></p><p><strong>And check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sony-could-be-gearing-up-to-announce-a-new-oled-tv-but-its-not-the-one-youre-expecting</link>
                                                                            <description>
                            <![CDATA[ No, this isn't another Bravia 8 sequel ]]>
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                                                                        <pubDate>Mon, 08 Jun 2026 15:39:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix (Our Great National Parks)]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:description>                                                            <media:text><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:text>
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                                <p>If you thought Sony was done revealing new TVs after its latest <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II</a> announcements, then think again. </p><p>After an OLED-less lineup left us wondering if we'll ever see a new OLED from the company again, there is a glimmer of hope thanks to a leaked listing that mentions a new model – but it's not what we were expecting.</p><p>According to a post on <a href="https://www.avsforum.com/threads/sony-2026-rgb-mini-led-technology-tv-discussion.3322029/page-127?post_id=64643460#post-64643460" target="_blank"><em>AVS Forum</em></a> (via <a href="https://www.flatpanelshd.com/news.php?subaction=showfull&id=1780646829" target="_blank"><em>FlatPanelsHD</em></a>), Sony will launch the Bravia 6 later this year, and it is a step-down OLED that's set to compete with the LG B6 and Samsung S85H. </p><p>The Award-winning duo of OLEDs in Sony's current TV lineup, the <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a>, will remain on sale for the foreseeable future, with the Bravia 6 expected to sit lower in the lineup. In fact, it is looking like Sony will position this below its new Bravia 7 II and Bravia 9 II RGB Mini LED models.</p><p>Screen sizes are rumoured to range from 48 to 83 inches. Sony is also expected to use the A60 model number for this set. </p><p>Specific model numbers have leaked with corresponding screen size indicators, such as K-48A60 for the 48-inch model.</p><p>The post on <em>AVS Forum </em>also claims that Sony will use MediaTek Pentonic 800 chipset, which is the same one found on the new Bravia 3 II. </p><p>This should delight gaming fans, as the Bravia 6 will reportedly be the first Sony OLED TV to feature four full-bandwidth HDMI 2.1 sockets. </p><p>The mid-range chipset and the name of this TV suggest the TV will sit in the middle of Sony's current range, which gives us a hint towards the panel technology it could use. </p><p>We expect it to feature LG Display's OLED SE panel, which has been specifically designed and tailored to entry-level OLED TVs, such as the Samsung and LG we've mentioned above.</p><p>The launch of a new "small" OLED TV could also signal the end for one of the longest-running TVs on the market. </p><p>The <a href="https://www.whathifi.com/reviews/sony-xr-48a90k">Sony A90K</a>, which launched in 42-inch and 48-inch screen size options back in 2022, might finally be replaced by this supposed Bravia 6. Is this the end of an era?</p><p>For those wondering where this leak originated, we'll have to direct you to Sony itself. The Bravia 6 was explicitly mentioned on a wall-mounting compatibility page from Sony's very own website; you can find the webpage here, but all traces of the Bravia 6 have been completely scrubbed from existence.</p><p>Ultimately, we have to take all leaks with a pinch of salt, and nothing is set in stone until Sony confirms the Bravia 6's existence.</p><p>We've reached out to Sony for official comment...</p><p><strong>MORE:</strong></p><p><strong>Read our full </strong><a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80"><strong>Sony Bravia 8 review</strong></a></p><p><strong>As well as our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 review</strong></a></p><p><strong>And check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p>
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                                                            <title><![CDATA[ Adventures in AV: a TV is for life, not just the World Cup. Here are three crucial things to remember before you impulse-buy that new TV this weekend ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The World Cup kicks off in less than a week, and we bet that plenty of people are making some last-minute upgrades to their set-ups, including splurging on a new TV.</p><p>TV shipments are up six per cent year on year, according to global technology market research firm <a href="https://omdia.tech.informa.com/pr/2026/june/tv-shipments-increase-6percent-in-1q26-as-2026-world-cup-inventory-build-up-begins" target="_blank"><em>Omdia</em></a>, and while we hope that everyone buying a new set is consulting our carefully curated list of the <a href="https://www.whathifi.com/best-buys/best-tv">best TVs</a>, the likelihood is that there is a fair amount of impulse purchasing happening.</p><p>We don’t judge here, and we understand that many people will walk into a shop and pick the biggest and cheapest 4K TV that you can get, but we urge you to take stock before swiping your card and calling it a day.</p><p>The World Cup is running for just over a month, but your TV will last a whole lot longer; maybe not for life, but multiple TV manufacturers tell us that the average person replaces their TV every seven years.</p><p>With that in mind, I have devised a simple three-question system that anyone primed to make an impulse purchase this weekend should ask themselves.</p><h2 id="question-1-is-this-tv-good-value">Question 1: is this TV good value?</h2><p>A cheap 4K TV is one thing; a good value 4K TV is something else completely. </p><p>Yes, we are seeing the likes of Hisense and TCL line shelves with super-affordable 4K sets, and some of them are truly great TVs – take the Award-winning, sub-£400 <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-c6ks-50c6ks-uk" target="_blank">TCL C6KS,</a> for example. But some of these super cheap sets can cut corners.</p><p>Panel technology becomes more basic at this level. That’s fine for those who want to catch the game, but for cinephiles who appreciate films as much as they do footy, you might want to consider looking up towards the mid-range Mini LED models at least.</p><p>Picture processing also tends to be more pared back at this level, too. Motion and upscaling are two processing factors to be mindful of – the former to accommodate fast-moving players springing across the pitch, while the latter can deal with sharpening up standard-resolution feeds from terrestrial broadcast channels.</p><p>Gaming specification also takes a hit here, with very few TVs at this level offering HDMI 2.1 support. While they are not entirely barebones, you can expect to miss out on high-framerate console gaming at 4K, and some budget 4K sets sport fewer HDMI sockets overall.</p><p>While opting for an affordable 4K set is by no means a bad decision, you also have to remember that you will be using this TV for plenty of years to come, so future-proofing is always advisable. </p><p>If you’re looking for TVs that tread the line of cheap and good value, you should check out our list of the <a href="https://www.whathifi.com/best-buys/best-tv">best cheap TVs</a> for some inspiration.</p><h2 id="question-2-will-it-stand-the-test-of-time">Question 2: will it stand the test of time?</h2><p>Nearly every TV we see these days features a smart platform. Google TV is used by TCL and Philips, Tizen OS is featured on Samsung, webOS is on LG TVs, and Hisense uses its Vidaa platform on its sets.</p><p>Not all operating systems are made equal, and updates and app support can vary greatly between brands. While we are seeing decent coverage of the major streaming apps such as Netflix, Amazon Prime Video and Disney+, we have seen some worrying gaps.</p><p>BBC iPlayer, for example, is missing on Philips’s current suite of TVs, which is quite an issue when we take into account that a considerable number of World Cup matches will be streamed free on BBC iPlayer.</p><p>Longevity is also, once again, something to be mindful of. Notably, Samsung and LG have both committed to supporting their respective TVs with seven years of software support.</p><p>If you want a TV that lasts, and you rely on built-in streaming apps, then we recommend going for a TV from one of these brands, or instead investing in an external <a href="https://www.whathifi.com/best-buys/digital-tv-boxes/best-tv-streaming-boxes">streaming device</a>.</p><h2 id="question-3-am-i-leaving-room-in-my-budget-for-a-soundbar">Question 3: am I leaving room in my budget for a soundbar?</h2><p>Our advice to anyone buying a new TV is to budget for a soundbar to pair with it.</p><p>TV sound, unless you’re looking at the upper-echelon of OLED TVs that feature speaker systems tuned by notable hi-fi brands, is almost always a let down. </p><p>And if you’re preparing to listen to commentators for hours on end, the last thing you want is a built-in sound system that is thin, tinny, and fatiguing on the ears.</p><p>A good soundbar doesn’t have to cost the Earth. Take the <a href="https://www.whathifi.com/reviews/sony-ht-sf150">Sony HT-SF150</a>, which delivers a solid cinematic sound experience for less than £100; or the Award-winning <a href="https://www.whathifi.com/tv-home-cinema/soundbars/hisense-ax5125h">Hisense AX5125H</a>, which includes Dolby Atmos support, surround speakers and a subwoofer for under £200.</p><p>While a good sound system will undoubtedly give you a more authentic experience during the matches (think of audiences chanting and cheering), you will also find a range of benefits, including a better audio experience when it comes to music and movies.</p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/hi-fi/our-experts-pick-the-ultimate-world-cup-tech-deals-to-upgrade-your-viewing-experience-five-star-oleds-dolby-atmos-soundbars-portable-projectors-and-big-screen-mini-led-tvs"><strong>ultimate World Cup tech deals</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong>best budget soundbars</strong></a></p><p><strong>As well as the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/adventures-in-av-a-tv-is-for-life-not-just-the-world-cup-here-are-three-crucial-things-to-remember-before-you-impulse-buy-that-new-tv-this-weekend</link>
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                            <![CDATA[ Ask yourself these crucial questions… ]]>
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                                                                        <pubDate>Sat, 06 Jun 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A Hisense RGB Mini LED TV with a fantasy CGI image on screen]]></media:description>                                                            <media:text><![CDATA[A Hisense RGB Mini LED TV with a fantasy CGI image on screen]]></media:text>
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                                <p>The World Cup kicks off in less than a week, and we bet that plenty of people are making some last-minute upgrades to their set-ups, including splurging on a new TV.</p><p>TV shipments are up six per cent year on year, according to global technology market research firm <a href="https://omdia.tech.informa.com/pr/2026/june/tv-shipments-increase-6percent-in-1q26-as-2026-world-cup-inventory-build-up-begins" target="_blank"><em>Omdia</em></a>, and while we hope that everyone buying a new set is consulting our carefully curated list of the <a href="https://www.whathifi.com/best-buys/best-tv">best TVs</a>, the likelihood is that there is a fair amount of impulse purchasing happening.</p><p>We don’t judge here, and we understand that many people will walk into a shop and pick the biggest and cheapest 4K TV that you can get, but we urge you to take stock before swiping your card and calling it a day.</p><p>The World Cup is running for just over a month, but your TV will last a whole lot longer; maybe not for life, but multiple TV manufacturers tell us that the average person replaces their TV every seven years.</p><p>With that in mind, I have devised a simple three-question system that anyone primed to make an impulse purchase this weekend should ask themselves.</p><h2 id="question-1-is-this-tv-good-value">Question 1: is this TV good value?</h2><p>A cheap 4K TV is one thing; a good value 4K TV is something else completely. </p><p>Yes, we are seeing the likes of Hisense and TCL line shelves with super-affordable 4K sets, and some of them are truly great TVs – take the Award-winning, sub-£400 <a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-c6ks-50c6ks-uk" target="_blank">TCL C6KS,</a> for example. But some of these super cheap sets can cut corners.</p><p>Panel technology becomes more basic at this level. That’s fine for those who want to catch the game, but for cinephiles who appreciate films as much as they do footy, you might want to consider looking up towards the mid-range Mini LED models at least.</p><p>Picture processing also tends to be more pared back at this level, too. Motion and upscaling are two processing factors to be mindful of – the former to accommodate fast-moving players springing across the pitch, while the latter can deal with sharpening up standard-resolution feeds from terrestrial broadcast channels.</p><p>Gaming specification also takes a hit here, with very few TVs at this level offering HDMI 2.1 support. While they are not entirely barebones, you can expect to miss out on high-framerate console gaming at 4K, and some budget 4K sets sport fewer HDMI sockets overall.</p><p>While opting for an affordable 4K set is by no means a bad decision, you also have to remember that you will be using this TV for plenty of years to come, so future-proofing is always advisable. </p><p>If you’re looking for TVs that tread the line of cheap and good value, you should check out our list of the <a href="https://www.whathifi.com/best-buys/best-tv">best cheap TVs</a> for some inspiration.</p><h2 id="question-2-will-it-stand-the-test-of-time">Question 2: will it stand the test of time?</h2><p>Nearly every TV we see these days features a smart platform. Google TV is used by TCL and Philips, Tizen OS is featured on Samsung, webOS is on LG TVs, and Hisense uses its Vidaa platform on its sets.</p><p>Not all operating systems are made equal, and updates and app support can vary greatly between brands. While we are seeing decent coverage of the major streaming apps such as Netflix, Amazon Prime Video and Disney+, we have seen some worrying gaps.</p><p>BBC iPlayer, for example, is missing on Philips’s current suite of TVs, which is quite an issue when we take into account that a considerable number of World Cup matches will be streamed free on BBC iPlayer.</p><p>Longevity is also, once again, something to be mindful of. Notably, Samsung and LG have both committed to supporting their respective TVs with seven years of software support.</p><p>If you want a TV that lasts, and you rely on built-in streaming apps, then we recommend going for a TV from one of these brands, or instead investing in an external <a href="https://www.whathifi.com/best-buys/digital-tv-boxes/best-tv-streaming-boxes">streaming device</a>.</p><h2 id="question-3-am-i-leaving-room-in-my-budget-for-a-soundbar">Question 3: am I leaving room in my budget for a soundbar?</h2><p>Our advice to anyone buying a new TV is to budget for a soundbar to pair with it.</p><p>TV sound, unless you’re looking at the upper-echelon of OLED TVs that feature speaker systems tuned by notable hi-fi brands, is almost always a let down. </p><p>And if you’re preparing to listen to commentators for hours on end, the last thing you want is a built-in sound system that is thin, tinny, and fatiguing on the ears.</p><p>A good soundbar doesn’t have to cost the Earth. Take the <a href="https://www.whathifi.com/reviews/sony-ht-sf150">Sony HT-SF150</a>, which delivers a solid cinematic sound experience for less than £100; or the Award-winning <a href="https://www.whathifi.com/tv-home-cinema/soundbars/hisense-ax5125h">Hisense AX5125H</a>, which includes Dolby Atmos support, surround speakers and a subwoofer for under £200.</p><p>While a good sound system will undoubtedly give you a more authentic experience during the matches (think of audiences chanting and cheering), you will also find a range of benefits, including a better audio experience when it comes to music and movies.</p><p><strong>MORE:</strong></p><p><strong>Here are the </strong><a href="https://www.whathifi.com/hi-fi/our-experts-pick-the-ultimate-world-cup-tech-deals-to-upgrade-your-viewing-experience-five-star-oleds-dolby-atmos-soundbars-portable-projectors-and-big-screen-mini-led-tvs"><strong>ultimate World Cup tech deals</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong>best budget soundbars</strong></a></p><p><strong>As well as the </strong><a href="https://www.whathifi.com/best-buys/tvs/best-oled-tvs"><strong>best OLED TVs</strong></a></p>
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                                                            <title><![CDATA[ Haier is gunning for TCL with this super-affordable 4K TV range ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Chinese brand Haier is launching its latest range of affordable TVs, all boasting 4K resolution. </p><p>The new release is being led by the flagship S90 series, which the brand claims will combine “dynamic visuals, immersive audio with ultra-reactive gaming experience”. </p><p>This “immersive audio” comes in the form of Dolby Atmos support, delivering “three-dimensional and cinematic audio quality”. The two 10W speakers are employing technology from British hi-fi brand KEF as well.</p><p>The S90 uses QLED panel technology with AI picture optimisation, with Haier saying this results in “rich tones and smooth colour transitions”.</p><p>In terms of physical connectivity, you will find four HDMI ports, with one supporting eARC. We assume that means the TV can handle 4K/120Hz signals, given its 240Hz DLG feature, but when we asked a Haier representative for confirmation, they couldn’t provide a clear answer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QpwY8rq5Lyc4SyLbvHPxki" name="Untitled design (8)" alt="Haier S90 flagship TV" src="https://cdn.mos.cms.futurecdn.net/QpwY8rq5Lyc4SyLbvHPxki.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Haier)</span></figcaption></figure><p>Haier is also launching the entry-level K85 and the mid-range S80 models. These step-down TVs do not have Dolby Atmos, but they do offer Dolby Audio for “clearer voices and more balanced sound”. The S80 features a QLED panel, like the S90, while the K85 uses a 4K LED backlight. </p><p>All of the TVs come with <a href="https://www.whathifi.com/streaming-entertainment/two-of-the-uks-most-popular-tv-services-could-be-shutting-down-and-its-bad-news-if-youre-off-the-grid">Freely</a> built-in. That gives you access to streaming services such as BBC iPlayer, Channel 4 and ITVX in the UK. Fire TV acts as the smart platform for all the models, offering access to Disney+, Netflix and Amazon Prime Video.</p><p>Each range offers slightly different sizing options. The S90 goes from 55- to 85-inches, with the latter being the biggest screen size across all the models. The K85 is available in 43- to 65-inch sizes, and the S80 from 43- to 75-inches.</p><p>If you want to get your hands on the 65-inch S90, it will set you back £580. That is certainly aiming at the affordable end of the market, so Haier has TCL firmly in its sights. The S90 is up against the likes of the<a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-q6c-65q6c-uk"> TCL Q6C</a>, which launched at £649 for the 65-inch model. When we had the TCL set in our test room earlier this year, we praised its excellent picture quality and gaming performance which meant we awarded it a five-star rating. </p><p>We are yet to see how the flagship Haier model compares, but its affordable price tag and comprehensive smart platform could spell trouble for the current market leaders.</p><p><strong>MORE:</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-q6c-65q6c-uk"><strong>TCL Q6C review</strong></a><strong></strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best budget TVs</strong></a><strong></strong></p><p><strong>And here are the </strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong>best budget soundbars</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/haier-is-gunning-for-tcl-with-this-super-affordable-4k-tv-range</link>
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                            <![CDATA[ Will it spell trouble for the budget leaders? ]]>
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                                                                        <pubDate>Wed, 03 Jun 2026 12:15:38 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:10:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ robyn.quick@futurenet.com (Robyn Quick) ]]></author>                    <dc:creator><![CDATA[ Robyn Quick ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/7XwqhnrrX4k4inmqwwNggX.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Haier]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Haier S90 TV with an image of mountains displayed.]]></media:description>                                                            <media:text><![CDATA[Haier S90 TV with an image of mountains displayed.]]></media:text>
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                                <p>Chinese brand Haier is launching its latest range of affordable TVs, all boasting 4K resolution. </p><p>The new release is being led by the flagship S90 series, which the brand claims will combine “dynamic visuals, immersive audio with ultra-reactive gaming experience”. </p><p>This “immersive audio” comes in the form of Dolby Atmos support, delivering “three-dimensional and cinematic audio quality”. The two 10W speakers are employing technology from British hi-fi brand KEF as well.</p><p>The S90 uses QLED panel technology with AI picture optimisation, with Haier saying this results in “rich tones and smooth colour transitions”.</p><p>In terms of physical connectivity, you will find four HDMI ports, with one supporting eARC. We assume that means the TV can handle 4K/120Hz signals, given its 240Hz DLG feature, but when we asked a Haier representative for confirmation, they couldn’t provide a clear answer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QpwY8rq5Lyc4SyLbvHPxki" name="Untitled design (8)" alt="Haier S90 flagship TV" src="https://cdn.mos.cms.futurecdn.net/QpwY8rq5Lyc4SyLbvHPxki.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Haier)</span></figcaption></figure><p>Haier is also launching the entry-level K85 and the mid-range S80 models. These step-down TVs do not have Dolby Atmos, but they do offer Dolby Audio for “clearer voices and more balanced sound”. The S80 features a QLED panel, like the S90, while the K85 uses a 4K LED backlight. </p><p>All of the TVs come with <a href="https://www.whathifi.com/streaming-entertainment/two-of-the-uks-most-popular-tv-services-could-be-shutting-down-and-its-bad-news-if-youre-off-the-grid">Freely</a> built-in. That gives you access to streaming services such as BBC iPlayer, Channel 4 and ITVX in the UK. Fire TV acts as the smart platform for all the models, offering access to Disney+, Netflix and Amazon Prime Video.</p><p>Each range offers slightly different sizing options. The S90 goes from 55- to 85-inches, with the latter being the biggest screen size across all the models. The K85 is available in 43- to 65-inch sizes, and the S80 from 43- to 75-inches.</p><p>If you want to get your hands on the 65-inch S90, it will set you back £580. That is certainly aiming at the affordable end of the market, so Haier has TCL firmly in its sights. The S90 is up against the likes of the<a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-q6c-65q6c-uk"> TCL Q6C</a>, which launched at £649 for the 65-inch model. When we had the TCL set in our test room earlier this year, we praised its excellent picture quality and gaming performance which meant we awarded it a five-star rating. </p><p>We are yet to see how the flagship Haier model compares, but its affordable price tag and comprehensive smart platform could spell trouble for the current market leaders.</p><p><strong>MORE:</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/tcl-q6c-65q6c-uk"><strong>TCL Q6C review</strong></a><strong></strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-cheap-4k-tvs-the-best-budget-tvs"><strong>best budget TVs</strong></a><strong></strong></p><p><strong>And here are the </strong><a href="https://www.whathifi.com/best-buys/best-budget-soundbars"><strong>best budget soundbars</strong></a></p>
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                                                            <title><![CDATA[ The HDR10+ Alliance has teamed up with two of the biggest names in tech for a new HDR format – could Dolby Vision be in trouble? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There’s a new HDR format in town to challenge Dolby Vision and HDR10+’s dominance; but there’s a catch that TV fans should be mindful of.</p><p>The HDR10+ Alliance – which, as the name suggests, is responsible for the HDR10+ format we see on countless TVs, projectors and smartphones – has announced Eclipsa Video, with support from two of the biggest technology companies, and one of the biggest media corporations, in the world.</p><p>The open-source video format is based on SMPTE 2094-50, a video specification recently developed by the Society of Motion Picture and Television Engineers. Experts from Apple, Google and NBCUniversal are working to bring this new HDR standard into the mainstream.</p><p>Apple has been a keen advocate for Dolby’s picture and audio formats for quite some time, and NBCUniversal’s Peacock streaming service is the first service to support <a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-unveiled-ai-powered-picture-optimisation-creator-controls-and-more">Dolby Vision 2</a>. So seeing these companies working on an alternative format is something of a surprise. Opposing HDR formats have, nevertheless, lived in harmony on Philips, Panasonic, Hisense and TCL TVs in the past.</p><p>And if that “Eclipsa” name sounds familiar, you may already be aware of Eclipsa Audio. This immersive sound technology is based on the Immersive Audio Model and Format (IAMF) standard developed by Google and Samsung.</p><p>Details on exactly what Eclipsa Video will bring to the table are slim as yet, but the HDR10+ Alliance claims that it will ensure “highest-quality video on compatible smartphones and next-generation devices”. </p><p>And there is the catch we mentioned earlier: this new video format will be hitting smartphones first, with the first supported devices expected to launch later this year. Other device categories are expected to follow, but there is no specific information as to if and when Eclipsa Video will make its way to TVs.</p><p>The good news is that Eclipsa Video doesn’t seem to be replacing HDR10+, and the statement released by the HDR10+ Alliance seems to suggest it will even work alongside it. </p><p>It says that “Eclipsa Video seamlessly integrates with the broadly supported HDR10+ standard” and that devices that support it can carry the “Eclipsa Video powered by HDR10+” branding.</p><p>With that in mind, it seems as though Dolby Vision and HDR10+ can both breathe a sigh of relief for now, although we’re keeping a close eye on Eclipsa Video to see where it goes next.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-had-a-sneak-peek-at-the-future-of-hdr10-and-i-think-samsungs-dolby-vision-2-rival-has-a-bright-future-ahead"><strong>I had a sneak peek at the future of HDR10+, and I think Samsung’s Dolby Vision 2 rival has a bright future ahead</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-smartphones"><strong>best smartphones for music and movies</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/the-hdr10-alliance-has-teamed-up-with-two-of-the-biggest-names-in-tech-for-a-new-hdr-format-could-dolby-vision-be-in-trouble</link>
                                                                            <description>
                            <![CDATA[ As always, there’s a catch… ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 15:39:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <media:title type="plain"><![CDATA[HDR10+]]></media:title>
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                                <p>There’s a new HDR format in town to challenge Dolby Vision and HDR10+’s dominance; but there’s a catch that TV fans should be mindful of.</p><p>The HDR10+ Alliance – which, as the name suggests, is responsible for the HDR10+ format we see on countless TVs, projectors and smartphones – has announced Eclipsa Video, with support from two of the biggest technology companies, and one of the biggest media corporations, in the world.</p><p>The open-source video format is based on SMPTE 2094-50, a video specification recently developed by the Society of Motion Picture and Television Engineers. Experts from Apple, Google and NBCUniversal are working to bring this new HDR standard into the mainstream.</p><p>Apple has been a keen advocate for Dolby’s picture and audio formats for quite some time, and NBCUniversal’s Peacock streaming service is the first service to support <a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-unveiled-ai-powered-picture-optimisation-creator-controls-and-more">Dolby Vision 2</a>. So seeing these companies working on an alternative format is something of a surprise. Opposing HDR formats have, nevertheless, lived in harmony on Philips, Panasonic, Hisense and TCL TVs in the past.</p><p>And if that “Eclipsa” name sounds familiar, you may already be aware of Eclipsa Audio. This immersive sound technology is based on the Immersive Audio Model and Format (IAMF) standard developed by Google and Samsung.</p><p>Details on exactly what Eclipsa Video will bring to the table are slim as yet, but the HDR10+ Alliance claims that it will ensure “highest-quality video on compatible smartphones and next-generation devices”. </p><p>And there is the catch we mentioned earlier: this new video format will be hitting smartphones first, with the first supported devices expected to launch later this year. Other device categories are expected to follow, but there is no specific information as to if and when Eclipsa Video will make its way to TVs.</p><p>The good news is that Eclipsa Video doesn’t seem to be replacing HDR10+, and the statement released by the HDR10+ Alliance seems to suggest it will even work alongside it. </p><p>It says that “Eclipsa Video seamlessly integrates with the broadly supported HDR10+ standard” and that devices that support it can carry the “Eclipsa Video powered by HDR10+” branding.</p><p>With that in mind, it seems as though Dolby Vision and HDR10+ can both breathe a sigh of relief for now, although we’re keeping a close eye on Eclipsa Video to see where it goes next.</p><p><strong>MORE:</strong></p><p><a href="https://www.whathifi.com/tv-home-cinema/televisions/ive-had-a-sneak-peek-at-the-future-of-hdr10-and-i-think-samsungs-dolby-vision-2-rival-has-a-bright-future-ahead"><strong>I had a sneak peek at the future of HDR10+, and I think Samsung’s Dolby Vision 2 rival has a bright future ahead</strong></a></p><p><a href="https://www.whathifi.com/tv-home-cinema/dolby-vision-2-vs-dolby-vision-2-max-what-you-need-to-know-about-dolbys-next-gen-hdr-format"><strong>Dolby Vision 2 vs Dolby Vision 2 Max</strong></a></p><p><strong>Check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-smartphones"><strong>best smartphones for music and movies</strong></a></p>
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                                                            <title><![CDATA[ Dear Sony, you make the PlayStation 5, but you've missed a crucial gaming feature on the Bravia 9 II ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Sony has just announced its two new “True RGB” TVs for 2026, and it should come as no surprise that I am rather excited to test them out.</p><p>The Japanese giant has delivered a slew of superb TVs since its most recent Bravia relaunch in 2024. The <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> are two OLED TVs that I can wholeheartedly recommend to anyone looking for a premium, cinematic TV; and the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-k55xr70">Bravia 7</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-5-k65xr55">Bravia 5</a> are both superb mid-range options that don’t compromise on picture quality. </p><p>While the <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> wasn’t perfect, it hinted towards Sony’s future ambitions, and in many ways it showed some serious promise. With its successor, the Bravia 9 II (and its step-down sibling, the Bravia 7 II) now official, things are all clicking into place.</p><p>Well, almost everything…</p><p>While I haven’t seen these TVs in action yet – my fellow <em>What Hi-Fi?</em> Team AV members have been lucky enough to, and you can check out their <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II hands-on</a> reviews here – there is one hiccup on the spec sheets for both TVs. And it’s a bit of a tough pill to swallow.</p><p>Once again, there is only a limited number of HDMI 2.1 sockets. Both the Bravia 9 II and Bravia 7 II sport just two full-bandwidth HDMI 2.1 sockets, and one of these has to double as the eARC socket. </p><p>This means that if you have a Dolby Atmos soundbar without HDMI 2.1 passthrough (such as the Award-winning <a href="https://www.whathifi.com/reviews/sonos-arc-ultra">Sonos Arc Ultra</a>) and more than one of the latest gaming consoles (and/or a gaming PC), then you’re going to need to make some performance sacrifices with at least one of them; namely, 4K/120Hz support with VRR.</p><p>Sony hopes that you’ll be using one of its home theatre sound systems with your Bravia TV, most of which (but not all) feature HDMI 2.1 passthrough support, which does negate this issue.</p><p>But with LG and Samsung offering four full-bandwidth sockets for nearly seven years, and now Philips and Hisense offering an equal number on their premium 2026 TVs, it’s becoming harder to justify Sony’s exclusion.</p><p>Especially when we remember that this is one of the biggest names in gaming. Sony’s own <a href="https://www.whathifi.com/reviews/sony-playstation-5">PlayStation 5</a> continues to dominate this generation of console gaming, and while there are some Sony TV-specific features you can unlock by connecting the PS5 with a Bravia TV, we still think it is best paired with an LG C-series OLED.</p><p>To give Sony some credit, the Bravia 9 II and 7 II have clearly been in development for quite some time; our TV and AV Editor, Tom Parsons, first saw an early prototype of Sony’s True RGB TVs back in early 2025, and I followed up with a behind-closed-doors demo at IFA 2025. </p><p>Sony told us that it was already too far into development using the existing flagship MediaTek chipset (we presume this to mean the Pentonic 1000 or 900) to switch to the newer Pentonic 800, which Philips and Hisense are using on their respective flagship TVs this year, to achieve the full suite of HDMI 2.1 sockets.</p><p>That being said, Sony has been outfitting its TVs with just two HDMI 2.1 sockets for quite some time now; the <a href="https://www.whathifi.com/reviews/sony-xr-55a80l">A80L</a> sitting in my living room, which is more than three years old, only has two full-bandwidth ports. </p><p>Ironically, if you want a Sony TV with four HDMI 2.1 sockets, you’ll have to look far past the new True RGB range and opt for the Bravia 3 II, which leans towards the budget end of things with its direct-lit, global dimming LED display.</p><p>While it’s not a dealbreaker – certainly for most consumers – and I’m still very keen to see how these new True RGB TVs will perform, Sony’s gaming stumble is hard to ignore. </p><p>We’ll be sure to test how the Bravia 9 II and 7 II interact with a PS5 during our testing, so keep your eyes peeled for our upcoming reviews coming soon.</p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii"><strong>Sony Bravia 9 II hands-on review</strong></a></p><p><strong>As well as our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 65-inch review</strong></a></p><p><strong>And check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/dear-sony-you-make-the-playstation-5-but-youve-missed-a-crucial-gaming-feature-on-the-bravia-9-ii</link>
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                            <![CDATA[ Connectivity is key ]]>
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                                                                        <pubDate>Thu, 28 May 2026 12:06:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lewis Empson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A photograph of the rear of the Sony Bravia 9 II TV]]></media:description>                                                            <media:text><![CDATA[A photograph of the rear of the Sony Bravia 9 II TV]]></media:text>
                                <media:title type="plain"><![CDATA[A photograph of the rear of the Sony Bravia 9 II TV]]></media:title>
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                                <p>Sony has just announced its two new “True RGB” TVs for 2026, and it should come as no surprise that I am rather excited to test them out.</p><p>The Japanese giant has delivered a slew of superb TVs since its most recent Bravia relaunch in 2024. The <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> are two OLED TVs that I can wholeheartedly recommend to anyone looking for a premium, cinematic TV; and the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-k55xr70">Bravia 7</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-5-k65xr55">Bravia 5</a> are both superb mid-range options that don’t compromise on picture quality. </p><p>While the <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> wasn’t perfect, it hinted towards Sony’s future ambitions, and in many ways it showed some serious promise. With its successor, the Bravia 9 II (and its step-down sibling, the Bravia 7 II) now official, things are all clicking into place.</p><p>Well, almost everything…</p><p>While I haven’t seen these TVs in action yet – my fellow <em>What Hi-Fi?</em> Team AV members have been lucky enough to, and you can check out their <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a> and <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Bravia 7 II hands-on</a> reviews here – there is one hiccup on the spec sheets for both TVs. And it’s a bit of a tough pill to swallow.</p><p>Once again, there is only a limited number of HDMI 2.1 sockets. Both the Bravia 9 II and Bravia 7 II sport just two full-bandwidth HDMI 2.1 sockets, and one of these has to double as the eARC socket. </p><p>This means that if you have a Dolby Atmos soundbar without HDMI 2.1 passthrough (such as the Award-winning <a href="https://www.whathifi.com/reviews/sonos-arc-ultra">Sonos Arc Ultra</a>) and more than one of the latest gaming consoles (and/or a gaming PC), then you’re going to need to make some performance sacrifices with at least one of them; namely, 4K/120Hz support with VRR.</p><p>Sony hopes that you’ll be using one of its home theatre sound systems with your Bravia TV, most of which (but not all) feature HDMI 2.1 passthrough support, which does negate this issue.</p><p>But with LG and Samsung offering four full-bandwidth sockets for nearly seven years, and now Philips and Hisense offering an equal number on their premium 2026 TVs, it’s becoming harder to justify Sony’s exclusion.</p><p>Especially when we remember that this is one of the biggest names in gaming. Sony’s own <a href="https://www.whathifi.com/reviews/sony-playstation-5">PlayStation 5</a> continues to dominate this generation of console gaming, and while there are some Sony TV-specific features you can unlock by connecting the PS5 with a Bravia TV, we still think it is best paired with an LG C-series OLED.</p><p>To give Sony some credit, the Bravia 9 II and 7 II have clearly been in development for quite some time; our TV and AV Editor, Tom Parsons, first saw an early prototype of Sony’s True RGB TVs back in early 2025, and I followed up with a behind-closed-doors demo at IFA 2025. </p><p>Sony told us that it was already too far into development using the existing flagship MediaTek chipset (we presume this to mean the Pentonic 1000 or 900) to switch to the newer Pentonic 800, which Philips and Hisense are using on their respective flagship TVs this year, to achieve the full suite of HDMI 2.1 sockets.</p><p>That being said, Sony has been outfitting its TVs with just two HDMI 2.1 sockets for quite some time now; the <a href="https://www.whathifi.com/reviews/sony-xr-55a80l">A80L</a> sitting in my living room, which is more than three years old, only has two full-bandwidth ports. </p><p>Ironically, if you want a Sony TV with four HDMI 2.1 sockets, you’ll have to look far past the new True RGB range and opt for the Bravia 3 II, which leans towards the budget end of things with its direct-lit, global dimming LED display.</p><p>While it’s not a dealbreaker – certainly for most consumers – and I’m still very keen to see how these new True RGB TVs will perform, Sony’s gaming stumble is hard to ignore. </p><p>We’ll be sure to test how the Bravia 9 II and 7 II interact with a PS5 during our testing, so keep your eyes peeled for our upcoming reviews coming soon.</p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii"><strong>Sony Bravia 9 II hands-on review</strong></a></p><p><strong>As well as our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6"><strong>LG C6 65-inch review</strong></a></p><p><strong>And check out our picks for the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a></p>
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                                                            <title><![CDATA[ Could the Bravia 8 II be Sony’s last OLED TV? I’m beginning to fear it might be ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Sony has finally announced its full 2026 TV range, and guess what’s missing? That’s right – OLED.</p><p>It was long suspected that the brand’s new flagship model would be an <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> set to replace the <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> ‘standard’ LED model. And, sure enough, that’s precisely what we’ve got, in the form of the technically formidable <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a>.</p><p>What I wasn’t expecting, though, was no new OLED in the range at all.</p><p>No replacement for the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> is no surprise: Sony works on two-year lifecycles for most of its models, and the company’s awesome QD-OLED set is only a year old.</p><p>And I’m beyond expecting a replacement to the <a href="https://www.whathifi.com/reviews/sony-xr-48a90k">A90K</a>, which launched way back in 2022 but appears to have been sentenced to lifetime imprisonment in the warehouses of Amazon, Currys and John Lewis.</p><p>I was, though, expecting the <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> to get a replacement. Now two years old, Sony’s W-OLED model is struggling to justify itself against last year’s <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">LG C5</a> and the newer <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">C6</a>. Surely a nip-and-tuck upgrade would be worth it, both for Sony and consumers who want meaningful choice when buying a step-down/mainstream OLED TV.</p><p>Alas, though, there’s not a single new OLED in Sony’s new range, with all three of its existing models expected to run for at least another year.</p><p>And that’s prompted in me a dreadful thought: what if Sony plans never to launch another OLED TV? Sadly, the more I think about it, the more I feel that’s a very realistic possibility.</p><p>It’s all about profit, of course, which is understandable; it’s saddening nonetheless.</p><p>You see, Sony buys all of the panels for its OLED TVs from its rivals: it buys the W-OLED panels for the A90K and Bravia 8 from LG, and the QD-OLED panels for the Bravia 8 II from Samsung.</p><p>This, inevitably, eats into the money the brand can make from these OLED TVs, especially while it tries to compete on price with those brands that both make the panels and sell the TVs.</p><p>Meanwhile, Sony’s Home Entertainment division, which is responsible for the design, development and manufacture of its TVs (and home theatre products), is about to become a joint venture between Sony itself and TCL, the latter of which will hold a 51 per cent share.</p><p>TCL is, of course, the biggest manufacturer of LCD TV panels in the world. It’s famously uninterested in OLED where TVs are concerned, and while it is in the process of building a huge factory where it will produce OLED panels via inkjet printing, these will be for smartphones, tablets and laptops, at least in the first place.</p><p>So, once the Sony/TCL joint venture begins operations at the start of 2027, will it have any interest in buying expensive OLED panels from its rivals so that it can produce Sony OLED TVs from which it receives very little profit? Or will it entirely focus on producing TVs using the in-house panel technology supplied by the TCL side of the merger?</p><p>Sadly, it’s not hard to imagine the answer to that one.</p><p>Of course, Sony says it is very much not done with OLED, and I sincerely hope that’s true, as I’m yet to test a backlit TV that beats an OLED overall. But Sony also needs to operate as a business, which means making profits. And that, I suspect, means saying goodbye to OLED.</p><p>With any luck, I’m wrong, but if the Bravia 8 II really does turn out to be Sony’s last OLED TV, at least it’s an awesome one.</p><p><strong>MORE:</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii"><strong>Sony Bravia 9 II hands-on</strong></a><strong> and </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II review</strong></a></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/could-the-bravia-8-ii-be-sonys-last-oled-tv-im-beginning-to-fear-it-might-be</link>
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                            <![CDATA[ No new OLED TV in Sony’s 2026 range – is the perfect marriage over? ]]>
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                                                                        <pubDate>Wed, 27 May 2026 16:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 27 May 2026 16:07:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[What Hi-Fi? / Netflix (Our Great National Parks)]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:description>                                                            <media:text><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:text>
                                <media:title type="plain"><![CDATA[The 55-inch Sony Bravia 8 II QD-OLED TV photographed on a white table. On the screen is a nature documentary.]]></media:title>
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                                <p>Sony has finally announced its full 2026 TV range, and guess what’s missing? That’s right – OLED.</p><p>It was long suspected that the brand’s new flagship model would be an <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> set to replace the <a href="https://www.whathifi.com/reviews/sony-bravia-9-k75xr90">Bravia 9</a> ‘standard’ LED model. And, sure enough, that’s precisely what we’ve got, in the form of the technically formidable <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Bravia 9 II</a>.</p><p>What I wasn’t expecting, though, was no new OLED in the range at all.</p><p>No replacement for the <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2">Bravia 8 II</a> is no surprise: Sony works on two-year lifecycles for most of its models, and the company’s awesome QD-OLED set is only a year old.</p><p>And I’m beyond expecting a replacement to the <a href="https://www.whathifi.com/reviews/sony-xr-48a90k">A90K</a>, which launched way back in 2022 but appears to have been sentenced to lifetime imprisonment in the warehouses of Amazon, Currys and John Lewis.</p><p>I was, though, expecting the <a href="https://www.whathifi.com/reviews/sony-bravia-8-k65xr80">Bravia 8</a> to get a replacement. Now two years old, Sony’s W-OLED model is struggling to justify itself against last year’s <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5">LG C5</a> and the newer <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c6-oled65c6">C6</a>. Surely a nip-and-tuck upgrade would be worth it, both for Sony and consumers who want meaningful choice when buying a step-down/mainstream OLED TV.</p><p>Alas, though, there’s not a single new OLED in Sony’s new range, with all three of its existing models expected to run for at least another year.</p><p>And that’s prompted in me a dreadful thought: what if Sony plans never to launch another OLED TV? Sadly, the more I think about it, the more I feel that’s a very realistic possibility.</p><p>It’s all about profit, of course, which is understandable; it’s saddening nonetheless.</p><p>You see, Sony buys all of the panels for its OLED TVs from its rivals: it buys the W-OLED panels for the A90K and Bravia 8 from LG, and the QD-OLED panels for the Bravia 8 II from Samsung.</p><p>This, inevitably, eats into the money the brand can make from these OLED TVs, especially while it tries to compete on price with those brands that both make the panels and sell the TVs.</p><p>Meanwhile, Sony’s Home Entertainment division, which is responsible for the design, development and manufacture of its TVs (and home theatre products), is about to become a joint venture between Sony itself and TCL, the latter of which will hold a 51 per cent share.</p><p>TCL is, of course, the biggest manufacturer of LCD TV panels in the world. It’s famously uninterested in OLED where TVs are concerned, and while it is in the process of building a huge factory where it will produce OLED panels via inkjet printing, these will be for smartphones, tablets and laptops, at least in the first place.</p><p>So, once the Sony/TCL joint venture begins operations at the start of 2027, will it have any interest in buying expensive OLED panels from its rivals so that it can produce Sony OLED TVs from which it receives very little profit? Or will it entirely focus on producing TVs using the in-house panel technology supplied by the TCL side of the merger?</p><p>Sadly, it’s not hard to imagine the answer to that one.</p><p>Of course, Sony says it is very much not done with OLED, and I sincerely hope that’s true, as I’m yet to test a backlit TV that beats an OLED overall. But Sony also needs to operate as a business, which means making profits. And that, I suspect, means saying goodbye to OLED.</p><p>With any luck, I’m wrong, but if the Bravia 8 II really does turn out to be Sony’s last OLED TV, at least it’s an awesome one.</p><p><strong>MORE:</strong></p><p><strong>Check out our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii"><strong>Sony Bravia 9 II hands-on</strong></a><strong> and </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-8-ii-k55xr8m2"><strong>Sony Bravia 8 II review</strong></a></p><p><strong>Here are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p>
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                                                            <title><![CDATA[ I spent an hour testing Sony’s Bravia 9 II True RGB TV, and it’s pretty awesome – but my OLED isn’t going in the bin yet ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Sony Bravia 9 II is perhaps the most impressive backlit TV I’ve ever seen. And yet, after spending time with it in Tokyo a couple of months ago (<a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">here’s my Bravia 9 II hands-on</a>), I still don’t think I would swap my OLED for it.</p><p>That might sound odd, considering the Bravia 9 II is in many ways exactly what the TV industry has been promising us for years. It’s dazzlingly bright, remarkably controlled, deeply cinematic and, in terms of colour reproduction, genuinely closer to a studio mastering monitor than maybe any other TV I have tested.</p><p>In lots of ways, Sony’s new <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> flagship feels like a glimpse of the future.</p><p>But my time testing it also reinforced something I have long suspected: no matter how sophisticated backlight technology becomes, there may still be certain image qualities that only self-emissive pixels can truly deliver.</p><p>To be clear, I’m not writing off RGB Mini LED. Far from it. In fact, I think the Bravia 9 II has every chance of proving to be the best LCD-based TV ever made once we get a final production sample in for a full review.</p><p>Nor am I claiming that OLED is objectively ‘better’ in every regard. The Bravia 9 II can hit 4000 nits in its most accurate mode, which is an astonishing achievement, and Sony’s new RGB backlight system appears capable of delivering exceptionally rich, accurate colours at brightness levels that OLED simply can’t currently match.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5fwS3suxNdWyysPNXjPjaG" name="IMG_4155" alt="The Sony Bravia 9 II TV and Bravia Theatre Trio speaker system, photographed on a low AV stand" src="https://cdn.mos.cms.futurecdn.net/5fwS3suxNdWyysPNXjPjaG.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>But the more impressive RGB Mini LED becomes technically, the more I find myself frustrated by the ways in which it still can’t match OLED.</p><p>The big one, for me, is solidity.</p><p>OLED TVs tend to produce images with a density and three-dimensionality that’s difficult to quantify but immediately obvious when you see it. Objects appear more tangible and more firmly placed within the image. Dark scenes, in particular, have a kind of depth and stability that even the best backlit TVs rarely fully replicate.</p><p>My theory – and it is just a theory – is that this comes from OLED’s pixel-level contrast control. Every pixel is independently and precisely responsible for its own luminance, with no need for a backlight system working behind the scenes to decide how bright different areas of the screen should be.</p><p>Even the most advanced Mini LED TVs are still, ultimately, trying to approximate that behaviour using clusters of controllable lights behind an LCD layer. Sony’s latest system is probably the closest I’ve seen any manufacturer get, but I’m not yet convinced that any amount of dimming-zone sophistication can entirely reproduce the same perceptual solidity as self-emissive pixels.</p><p>Even the most intelligent of backlighting systems can also be caught out in a way that an OLED doesn’t have to worry about, too.</p><p>During my testing of the Bravia 9 II, I used the opening text sequence from <em>Blade Runner 2049</em>, which is notoriously difficult for backlit TVs. Here, the Bravia 9 II’s otherwise superb backlight controls visibly faltered, introducing uneven colouring and reducing the intensity of text that should have appeared vividly red.</p><p>Now, this was a pre-production sample, and Sony may well improve this before launch. I certainly wouldn’t judge the TV too harshly based on one particularly brutal torture test, anyway.</p><p>But the moment still felt telling.</p><p>One of OLED’s greatest strengths is consistency. There is very little sense of the TV ‘working’ to create the image. Highlights, shadows and colours simply appear exactly where they should, without drawing attention to the mechanicals behind the picture.</p><p>With even the very best backlit TVs, there are still moments when you become aware of the processing and dimming systems juggling competing priorities in real time. And once you notice that, even briefly, you are no longer completely immersed in what you’re watching.</p><p>That’s not to say OLED is flawless, of course. OLED TVs are dimmer than the very brightest Mini LED models, and RGB Mini LED’s advocates are absolutely right that the technology can produce more saturated colours at extremely high brightness levels.</p><p>I’m just not yet convinced how transformative that advantage is with real-world content.</p><p>Most movies and TV shows still aren’t mastered anywhere near 4000 nits, and while extra brightness headroom is undeniably useful in bright viewing environments, the best modern OLEDs are already more than bright enough for most people’s living rooms.</p><p>Similarly, greater colour volume is technically impressive, but much of that benefit stems from the ability to maintain colour saturation at very high luminance levels. If content rarely reaches those levels in the first place, the practical gains can feel somewhat pointless outside of demos.</p><p>That may change over time, of course. TV manufacturers clearly believe brighter HDR content is coming, and perhaps it eventually will.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LXuNJtLibbffkLh5ZpkXeL" name="Hisense 116UX (Future hands on) main" alt="Hisense 116UX RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/LXuNJtLibbffkLh5ZpkXeL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>But there’s another reason why I think RGB Mini LED matters, and this one is more immediate and convincing to me: screen size.</p><p>At 65 and 77 inches, OLED has become relatively attainable. But once you move into truly enormous sizes – 83 inches, 97 inches – OLED remains prohibitively expensive; and models larger than 100 inches don’t even exist.</p><p>RGB Mini LED could be the answer to that.</p><p>Sony is launching the Bravia 9 II in sizes up to 115 inches, and other brands are going similarly massive with their RGB Mini LED sets (that’s the <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-116ux">Hisense 116UX</a> in the photo above). I suspect technologies such as this will eventually make truly gigantic premium TVs far more accessible than OLED ever can. In that sense, RGB Mini LED may end up becoming the spiritual successor to projectors.</p><p>And maybe that’s where this all ends up.</p><p>For years, the TV industry has searched for a single technology that combines OLED’s contrast and pixel precision with LCD’s brightness and scalability. RGB Mini LED is clearly the closest anyone has yet come to achieving that.</p><p>But after seeing Sony’s awesome-looking Bravia 9 II, I’m not sure I believe there will ever be one universal winner.</p><p>Perhaps the future of premium TVs isn’t about one technology replacing another entirely. Perhaps it’s about different technologies excelling in different ways, for different people, at different sizes.</p><p>At least for now, OLED still feels like the most complete and convincing option for me personally – but I can see why RGB Mini LED might be the better option for others.</p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii"><strong>Sony Bravia 9 II hands-on</strong></a></p><p><strong>Here’s our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9 RGB Mini LED TV review</strong></a></p><p><strong>These are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/i-spent-an-hour-testing-sonys-bravia-9-ii-true-rgb-tv-and-its-pretty-awesome-but-my-oled-isnt-going-in-the-bin-yet</link>
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                            <![CDATA[ Sony’s new RGB Mini LED flagship TV is astonishingly accomplished, but it can’t seem to replicate one of OLED’s inherent strengths ]]>
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                                                                        <pubDate>Wed, 27 May 2026 16:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:04:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ tom.parsons@futurenet.com (Tom Parsons) ]]></author>                    <dc:creator><![CDATA[ Tom Parsons ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/NeHbHE3y4TdjeqhVoJsp6M.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony Bravia 9 II and Bravia 9 TVs, and the Sony BVM-HX3110 mastering monitor, photographed on a black desk, with Sony demo footage on the screens]]></media:description>                                                            <media:text><![CDATA[The Sony Bravia 9 II and Bravia 9 TVs, and the Sony BVM-HX3110 mastering monitor, photographed on a black desk, with Sony demo footage on the screens]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony Bravia 9 II and Bravia 9 TVs, and the Sony BVM-HX3110 mastering monitor, photographed on a black desk, with Sony demo footage on the screens]]></media:title>
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                                <p>The Sony Bravia 9 II is perhaps the most impressive backlit TV I’ve ever seen. And yet, after spending time with it in Tokyo a couple of months ago (<a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">here’s my Bravia 9 II hands-on</a>), I still don’t think I would swap my OLED for it.</p><p>That might sound odd, considering the Bravia 9 II is in many ways exactly what the TV industry has been promising us for years. It’s dazzlingly bright, remarkably controlled, deeply cinematic and, in terms of colour reproduction, genuinely closer to a studio mastering monitor than maybe any other TV I have tested.</p><p>In lots of ways, Sony’s new <a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled">RGB Mini LED</a> flagship feels like a glimpse of the future.</p><p>But my time testing it also reinforced something I have long suspected: no matter how sophisticated backlight technology becomes, there may still be certain image qualities that only self-emissive pixels can truly deliver.</p><p>To be clear, I’m not writing off RGB Mini LED. Far from it. In fact, I think the Bravia 9 II has every chance of proving to be the best LCD-based TV ever made once we get a final production sample in for a full review.</p><p>Nor am I claiming that OLED is objectively ‘better’ in every regard. The Bravia 9 II can hit 4000 nits in its most accurate mode, which is an astonishing achievement, and Sony’s new RGB backlight system appears capable of delivering exceptionally rich, accurate colours at brightness levels that OLED simply can’t currently match.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5fwS3suxNdWyysPNXjPjaG" name="IMG_4155" alt="The Sony Bravia 9 II TV and Bravia Theatre Trio speaker system, photographed on a low AV stand" src="https://cdn.mos.cms.futurecdn.net/5fwS3suxNdWyysPNXjPjaG.jpg" mos="" align="middle" fullscreen="" width="1600" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>But the more impressive RGB Mini LED becomes technically, the more I find myself frustrated by the ways in which it still can’t match OLED.</p><p>The big one, for me, is solidity.</p><p>OLED TVs tend to produce images with a density and three-dimensionality that’s difficult to quantify but immediately obvious when you see it. Objects appear more tangible and more firmly placed within the image. Dark scenes, in particular, have a kind of depth and stability that even the best backlit TVs rarely fully replicate.</p><p>My theory – and it is just a theory – is that this comes from OLED’s pixel-level contrast control. Every pixel is independently and precisely responsible for its own luminance, with no need for a backlight system working behind the scenes to decide how bright different areas of the screen should be.</p><p>Even the most advanced Mini LED TVs are still, ultimately, trying to approximate that behaviour using clusters of controllable lights behind an LCD layer. Sony’s latest system is probably the closest I’ve seen any manufacturer get, but I’m not yet convinced that any amount of dimming-zone sophistication can entirely reproduce the same perceptual solidity as self-emissive pixels.</p><p>Even the most intelligent of backlighting systems can also be caught out in a way that an OLED doesn’t have to worry about, too.</p><p>During my testing of the Bravia 9 II, I used the opening text sequence from <em>Blade Runner 2049</em>, which is notoriously difficult for backlit TVs. Here, the Bravia 9 II’s otherwise superb backlight controls visibly faltered, introducing uneven colouring and reducing the intensity of text that should have appeared vividly red.</p><p>Now, this was a pre-production sample, and Sony may well improve this before launch. I certainly wouldn’t judge the TV too harshly based on one particularly brutal torture test, anyway.</p><p>But the moment still felt telling.</p><p>One of OLED’s greatest strengths is consistency. There is very little sense of the TV ‘working’ to create the image. Highlights, shadows and colours simply appear exactly where they should, without drawing attention to the mechanicals behind the picture.</p><p>With even the very best backlit TVs, there are still moments when you become aware of the processing and dimming systems juggling competing priorities in real time. And once you notice that, even briefly, you are no longer completely immersed in what you’re watching.</p><p>That’s not to say OLED is flawless, of course. OLED TVs are dimmer than the very brightest Mini LED models, and RGB Mini LED’s advocates are absolutely right that the technology can produce more saturated colours at extremely high brightness levels.</p><p>I’m just not yet convinced how transformative that advantage is with real-world content.</p><p>Most movies and TV shows still aren’t mastered anywhere near 4000 nits, and while extra brightness headroom is undeniably useful in bright viewing environments, the best modern OLEDs are already more than bright enough for most people’s living rooms.</p><p>Similarly, greater colour volume is technically impressive, but much of that benefit stems from the ability to maintain colour saturation at very high luminance levels. If content rarely reaches those levels in the first place, the practical gains can feel somewhat pointless outside of demos.</p><p>That may change over time, of course. TV manufacturers clearly believe brighter HDR content is coming, and perhaps it eventually will.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LXuNJtLibbffkLh5ZpkXeL" name="Hisense 116UX (Future hands on) main" alt="Hisense 116UX RGB Mini LED TV" src="https://cdn.mos.cms.futurecdn.net/LXuNJtLibbffkLh5ZpkXeL.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: What Hi-Fi?)</span></figcaption></figure><p>But there’s another reason why I think RGB Mini LED matters, and this one is more immediate and convincing to me: screen size.</p><p>At 65 and 77 inches, OLED has become relatively attainable. But once you move into truly enormous sizes – 83 inches, 97 inches – OLED remains prohibitively expensive; and models larger than 100 inches don’t even exist.</p><p>RGB Mini LED could be the answer to that.</p><p>Sony is launching the Bravia 9 II in sizes up to 115 inches, and other brands are going similarly massive with their RGB Mini LED sets (that’s the <a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-116ux">Hisense 116UX</a> in the photo above). I suspect technologies such as this will eventually make truly gigantic premium TVs far more accessible than OLED ever can. In that sense, RGB Mini LED may end up becoming the spiritual successor to projectors.</p><p>And maybe that’s where this all ends up.</p><p>For years, the TV industry has searched for a single technology that combines OLED’s contrast and pixel precision with LCD’s brightness and scalability. RGB Mini LED is clearly the closest anyone has yet come to achieving that.</p><p>But after seeing Sony’s awesome-looking Bravia 9 II, I’m not sure I believe there will ever be one universal winner.</p><p>Perhaps the future of premium TVs isn’t about one technology replacing another entirely. Perhaps it’s about different technologies excelling in different ways, for different people, at different sizes.</p><p>At least for now, OLED still feels like the most complete and convincing option for me personally – but I can see why RGB Mini LED might be the better option for others.</p><p><strong>MORE:</strong></p><p><strong>Read our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii"><strong>Sony Bravia 9 II hands-on</strong></a></p><p><strong>Here’s our </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/hisense-ur9-65ur9stuk"><strong>Hisense UR9 RGB Mini LED TV review</strong></a></p><p><strong>These are all of the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong> you can buy right now</strong></p>
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                                                            <title><![CDATA[ Sony's 'True RGB' Mini LED TVs have arrived – and the fight is on against Samsung and TCL ]]></title>
                                                                                                <dc:content><![CDATA[ <p>After months of teasers and snippets of information, Sony’s first line of RGB Mini LED TVs is finally here. </p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Sony Bravia 9 II</a> and the step-down <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Sony Bravia 7 II</a> use ‘True RGB’ technology, which the company claims can offer “up to four times the colour volume of OLED” – and outdo the brightness of Mini LED.</p><p>Sony follows a host of other brands that have thrown their hat into the RGB Mini LED ring, with Hisense, Samsung and TCL all delivering their own take on the technology. </p><p>Some brands use two-diode LEDs for their RGB models. These employ green and blue diodes that shine light through a phosphor layer to generate colours. </p><p>But Sony is using independently controlled red, green and blue diodes, which the brand claims will deliver a more accurate image.</p><p>The TVs are also powered by Sony’s proprietary RGB Backlight Master Drive Pro, which the company says, “drives each LED with high precision, improving brightness, reducing blooming, and producing purer colour than conventional Mini LED displays”.</p><p>The Sony Bravia 9 II is the brand’s flagship ‘True RGB’ model. </p><p>It claims to reach the same peak brightness levels as the<a href="https://www.whathifi.com/features/sonys-new-4000-nit-mastering-monitor-is-going-to-make-you-want-a-brighter-tv"> BVM-HX3110 mastering monitor</a>, which goes up to 4000 nits. No official figure has been given for either new TV model, but if it goes as high as the monitor, we could be in for a very bright picture.</p><p>The flagship model is also powered by "RGB Triluminos Max and Luminance Booster Pro", which Sony claims delivers "smoother gradation, and accurate hues at higher brightness levels".</p><p>You can see the pricing of both the Bravia 7 II and Bravia 9 II below.</p><div ><table><caption>Sony Bravia 7 II and Bravia 9 II pricing</caption><tbody><tr><td class="firstcol " ><p><strong>Size</strong></p></td><td  ><p><strong>Sony Bravia 7 II</strong></p></td><td  ><p><strong>Sony Bravia 9 II</strong></p></td></tr><tr><td class="firstcol " ><p>50-inch</p></td><td  ><p>£1899</p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>55-inch</p></td><td  ><p>£1999</p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>65-inch</p></td><td  ><p>£2299</p></td><td  ><p>£3499</p></td></tr><tr><td class="firstcol " ><p>75-inch</p></td><td  ><p>£2999</p></td><td  ><p>£4299</p></td></tr><tr><td class="firstcol " ><p>85-inch</p></td><td  ><p>£3999</p></td><td  ><p>£5499</p></td></tr><tr><td class="firstcol " ><p>98-inch</p></td><td  ><p>£6999</p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>115-inch</p></td><td  ><p>N/A</p></td><td  ><p>£22,999</p></td></tr></tbody></table></div><p>The TVs should launch in late spring with pre-orders available now. And we should have US and Australian pricing soon. </p><p>Both TVs offer Dolby Atmos and DTS:X support, which gives a comprehensive set of surround sound options. </p><p>While Sony says both models offer a three-dimensional audio experience, the Bravia 9 II has the edge with the inclusion of up-firing beam tweeters. The company says this delivers more cinematic surround sound with "powerful depth and true immersion".</p><p>You will find Dolby Vision support with both models but, like all Sony TVs, there is no HDR10+ on the cards. </p><p>They both also employ X-Wide Angle Pro technology, which Sony says means “colours stay consistent even at wide viewing angles”. </p><p>Only available with the Bravia 9 II is the Immersive Black Screen Pro feature, which aims to reduce screen reflections.</p><p>Both TVs have a central ‘mirage stand’ which uses a layer of clever transparent material to conceal wires under the base of your screen. This isn't available with the biggest screen sizes, however.</p><p>RGB LED TVs have already been dubbed as a possible “<a href="https://www.whathifi.com/tv-home-cinema/televisions/were-waiting-on-a-small-but-important-detail-about-the-tv-industrys-new-oled-killer">OLED killer</a>” by many because of the higher colour volume and brightness claims. </p><p>We’ll have to wait until we get both models into our test room to see if the proof is in the pudding – but you can read our first impressions in our Bravia 7 II and Bravia 9 II hands-on reviews. </p><p><strong>MORE:</strong></p><p><strong>All you need to know about </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled"><strong>RGB Mini LED</strong></a><strong></strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong></strong></p><p><strong>The </strong><a href="https://www.whathifi.com/best-buys/tvs/best-sony-tvs"><strong>best Sony TVs</strong></a><strong> on the market</strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.whathifi.com/tv-home-cinema/televisions/sonys-true-rgb-mini-led-tvs-have-arrived-and-the-fight-is-on-against-samsung-and-tcl</link>
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                            <![CDATA[ Which brand will come out on top with the new tech? ]]>
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                                                                        <pubDate>Wed, 27 May 2026 16:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2026 11:04:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Televisions]]></category>
                                                    <category><![CDATA[TV &amp; Home Cinema]]></category>
                                                                                                <author><![CDATA[ robyn.quick@futurenet.com (Robyn Quick) ]]></author>                    <dc:creator><![CDATA[ Robyn Quick ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/7XwqhnrrX4k4inmqwwNggX.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Sony]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony Bravia 9 II in a white living room. The screen is displaying an image with an astronaut in a red setting with light reflecting off the helmet.]]></media:description>                                                            <media:text><![CDATA[Sony Bravia 9 II in a white living room. The screen is displaying an image with an astronaut in a red setting with light reflecting off the helmet.]]></media:text>
                                <media:title type="plain"><![CDATA[Sony Bravia 9 II in a white living room. The screen is displaying an image with an astronaut in a red setting with light reflecting off the helmet.]]></media:title>
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                                <p>After months of teasers and snippets of information, Sony’s first line of RGB Mini LED TVs is finally here. </p><p>The <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-9-ii">Sony Bravia 9 II</a> and the step-down <a href="https://www.whathifi.com/tv-home-cinema/televisions/sony-bravia-7-ii">Sony Bravia 7 II</a> use ‘True RGB’ technology, which the company claims can offer “up to four times the colour volume of OLED” – and outdo the brightness of Mini LED.</p><p>Sony follows a host of other brands that have thrown their hat into the RGB Mini LED ring, with Hisense, Samsung and TCL all delivering their own take on the technology. </p><p>Some brands use two-diode LEDs for their RGB models. These employ green and blue diodes that shine light through a phosphor layer to generate colours. </p><p>But Sony is using independently controlled red, green and blue diodes, which the brand claims will deliver a more accurate image.</p><p>The TVs are also powered by Sony’s proprietary RGB Backlight Master Drive Pro, which the company says, “drives each LED with high precision, improving brightness, reducing blooming, and producing purer colour than conventional Mini LED displays”.</p><p>The Sony Bravia 9 II is the brand’s flagship ‘True RGB’ model. </p><p>It claims to reach the same peak brightness levels as the<a href="https://www.whathifi.com/features/sonys-new-4000-nit-mastering-monitor-is-going-to-make-you-want-a-brighter-tv"> BVM-HX3110 mastering monitor</a>, which goes up to 4000 nits. No official figure has been given for either new TV model, but if it goes as high as the monitor, we could be in for a very bright picture.</p><p>The flagship model is also powered by "RGB Triluminos Max and Luminance Booster Pro", which Sony claims delivers "smoother gradation, and accurate hues at higher brightness levels".</p><p>You can see the pricing of both the Bravia 7 II and Bravia 9 II below.</p><div ><table><caption>Sony Bravia 7 II and Bravia 9 II pricing</caption><tbody><tr><td class="firstcol " ><p><strong>Size</strong></p></td><td  ><p><strong>Sony Bravia 7 II</strong></p></td><td  ><p><strong>Sony Bravia 9 II</strong></p></td></tr><tr><td class="firstcol " ><p>50-inch</p></td><td  ><p>£1899</p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>55-inch</p></td><td  ><p>£1999</p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>65-inch</p></td><td  ><p>£2299</p></td><td  ><p>£3499</p></td></tr><tr><td class="firstcol " ><p>75-inch</p></td><td  ><p>£2999</p></td><td  ><p>£4299</p></td></tr><tr><td class="firstcol " ><p>85-inch</p></td><td  ><p>£3999</p></td><td  ><p>£5499</p></td></tr><tr><td class="firstcol " ><p>98-inch</p></td><td  ><p>£6999</p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>115-inch</p></td><td  ><p>N/A</p></td><td  ><p>£22,999</p></td></tr></tbody></table></div><p>The TVs should launch in late spring with pre-orders available now. And we should have US and Australian pricing soon. </p><p>Both TVs offer Dolby Atmos and DTS:X support, which gives a comprehensive set of surround sound options. </p><p>While Sony says both models offer a three-dimensional audio experience, the Bravia 9 II has the edge with the inclusion of up-firing beam tweeters. The company says this delivers more cinematic surround sound with "powerful depth and true immersion".</p><p>You will find Dolby Vision support with both models but, like all Sony TVs, there is no HDR10+ on the cards. </p><p>They both also employ X-Wide Angle Pro technology, which Sony says means “colours stay consistent even at wide viewing angles”. </p><p>Only available with the Bravia 9 II is the Immersive Black Screen Pro feature, which aims to reduce screen reflections.</p><p>Both TVs have a central ‘mirage stand’ which uses a layer of clever transparent material to conceal wires under the base of your screen. This isn't available with the biggest screen sizes, however.</p><p>RGB LED TVs have already been dubbed as a possible “<a href="https://www.whathifi.com/tv-home-cinema/televisions/were-waiting-on-a-small-but-important-detail-about-the-tv-industrys-new-oled-killer">OLED killer</a>” by many because of the higher colour volume and brightness claims. </p><p>We’ll have to wait until we get both models into our test room to see if the proof is in the pudding – but you can read our first impressions in our Bravia 7 II and Bravia 9 II hands-on reviews. </p><p><strong>MORE:</strong></p><p><strong>All you need to know about </strong><a href="https://www.whathifi.com/tv-home-cinema/televisions/rgb-mini-led-all-you-need-to-know-about-the-tv-panel-tech-that-could-defeat-oled"><strong>RGB Mini LED</strong></a><strong></strong></p><p><strong>These are the </strong><a href="https://www.whathifi.com/best-buys/best-tv"><strong>best TVs</strong></a><strong></strong></p><p><strong>The </strong><a href="https://www.whathifi.com/best-buys/tvs/best-sony-tvs"><strong>best Sony TVs</strong></a><strong> on the market</strong></p>
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