We know what it's like when you're eyeing up a tasty big screen Cyber Monday purchase that you hope will revolutionise your living room.
You're on the hunt for a TV, but not just any TV. This will be the TV that makes sports more entertaining, films more dramatic, and maybe even improves your gameplay. You while away your evenings planning a long future together, patiently comparing prices and model numbers, repeatedly measuring the distance from your wall to your sofa, apprehensively checking HDMI 2.1 specs, just waiting for the perfect deal to manifest.
But as you're daydreaming of vivid colours, buttery smooth motion and a few thousand more pixels, can I suggest you pause before clicking 'buy' on that massive OLED and consider for a moment if a new TV is really what you need. Or, more to the point, is it your screen that's the problem or does the issue lie elsewhere?
George Lucas famously said that sound is 50 per cent of the movie-going experience, while Danny Boyle puts the figure at a less conservative 80. Still, we'd hazard a guess audio figures far below that in the consciousness of eager screen shoppers, if at all. The truth is many people will happily drop a few thousand pounds on a shiny new screen, but very few would contemplate spending even half as much on a speaker system to go with it. Most don't bother with a dedicated sound setup at all.
It's understandably easy to overlook the impact of sound when watching TV, quite simply because it's invisible. As humans, we're hardwired to love visuals, with more of our neurons dedicated to vision than all the other senses combined. While our brains respond excitedly to bright, flashing, colourful screens, sound (especially what we may think constitutes 'good' sound) takes a backseat, partly because it feels much more subjective.
Since we can't see audio, it's widely misunderstood or just plain overlooked. And that's not just by audiences. Even professionals within creative industries such as film, TV and theatre, where it's pretty integral to storytelling, struggle to appreciate the significance of the role it plays.
Audio is fundamental to how narrative, sentiment and character is perceived by an audience, eliciting an emotional and often physical response. It's hard to imagine Jaws would have the same impact without its tension-inducing score, nor Jurassic Park without its quaking T-Rex footsteps, nor the dialogue from... well, pretty much any film that George Lucas didn't direct.
The problem with TV speakers
Of course, you may be thinking that if a TV already contains built-in speakers, buying an extra sound system is an unnecessary and extravagant affectation. But that's a bit like saying that if your iPhone has Apple Maps, then you don't need Google Maps. We all know that just because a piece of tech can perform a function doesn't mean that it will do so well.
Why aren't most TV speakers up to the job? In the quest for wafer-thin, flat-screen perfection, speakers became smaller and were moved from the front face to the back or underneath or wherever they could be elegantly squirrelled away. You don't need to be an acoustics expert to know that large speakers facing you are clearer and louder than tiny speakers pointing in another direction and, unsurprisingly these streamlined drivers don't pack much in the way of punch or range. Clever audio bods do their very best to overcome these physical restrictions and it's fair to say that the newest OLEDs and QLEDs sound better than they probably should, but they're ultimately always going to be limited.
Conversely, as our TV sound has deteriorated, soundscapes for film, television and gaming have become much more sophisticated and dynamic, with 3D audio formats such as Dolby Atmos and DTS:X giving designers a whole new palette of tools with which to paint sonic pictures. The resulting work has multiple layers of complexity and nuance that use score, effects, dialogue and space to bring us deeper into the story.
But the speakers in your TV were likely constructed with the primary intention of just conveying dialogue as clearly as possible, which comes at the detriment of pretty much everything else, resulting in tinny music and feeble action sequences.
While that new screen may have more HDMI 2.1 ports, dimming zones or pixels than your old one, the chances are that the quality of the content you're streaming doesn't warrant the upgrade in technology. But even a simple BBC drama in stereo will be significantly improved with the addition of a decent pair of speakers.
If you enjoy watching great TV and film at home, then you would undoubtedly benefit from an audio upgrade before taking the plunge on a new TV. And the good news is you don't have to spend anywhere near as much as you might think to notice a tangible difference. Below you'll find some of my favourite soundbars, speakers and powered speakers, along with their up-to-date Black Friday prices. Buy one of these and it will instantly improve your telly watching experience.
One of the easiest ways to switch up your TV sound is with a soundbar. You've probably walked past these inauspicious looking slabs on your way to the TVs in John Lewis, or you may have even politely declined to be upsold one from an enthusiastic shop assistant.
Although they don't look that exciting, soundbar technology has come a long way since first being conceived as a TV sound upgrade for those who don't have the space or the urge to invest in 'proper' speakers. You can now take advantage of a wide variety of models, from small speakers packed with streaming smarts to premium Dolby Atmos-enabled soundbars designed to envelop you with sound.
Soundbars sit just below your screen or can often be neatly fitted to the wall and, depending on the model, will connect to your TV via HDMI, optical or analogue cable. Some soundbars are just a single unit, while others come with separate wireless sub-woofers or surrounds. With options that will suit even the tightest of spaces, such as the Sonos Beam Gen 2, as well as pricier models, such as Sony's A7000, for a more cinematic experience, there are excellent options at a variety of price points that will put your TVs speakers to shame.
Check out our rundown of the best soundbars currently available for full specs and feature lists.
You may think surround sound is the preserve of those lucky enough to have basement screening rooms, but for less than the price of a flagship soundbar, you could kit yourself out with some actual grown-up speakers and an amp to drive them that will make you wonder why we bother to put speakers in TVs at all.
There are plenty of competitively priced bookshelf-sized speaker packages available at the moment, such as the Award-winning Wharfedale Diamond 12.1 HCP or Q Acoustics' 3010i 5.1 Cinema Pack, which will provide you with five top-class full-range speakers and a sub that will instantly prompt you to rewatch all your favourite movies to hear what you've been missing out on.
You'll need to budget for the cost of an amp to drive these passive speakers, and we'd generally suggest a suitable pairing would be one that's around half the price. Both Denon and Marantz have 5.2 AVRs starting at £450 and £599, respectively, while Yamaha's entry-level 5.1 model also starts at £450. Most brands pack even the most affordable AVRs with plenty of features, so you could also be adding WiFi streaming, voice control and a whole bunch of extra HDMI inputs to your system too.
And although we'd always advocate for surround sound where possible, if you don't have the space for rear speakers, you can simply plump for a pair of front-facing cabinets driven by a quality stereo amp for half the price.
If you'd like to keep cables and boxes to a minimum then a pair of powered speakers could be the answer. From the premium-priced KEF LSX to the more affordable Ruark Audio MR1 Mk2, these models will connect to your TV using optical or 3.5mm aux inputs and, while they may not be marketed as AV-specific products, an insightful pair of 'desktop' speakers will transform your TV viewing and also upgrade your music streaming while you're at it.
And if you're actually not interested in spending any money whatsoever but you already own a speaker with an aux-out for listening to music, well why not have a rummage around in that cable drawer for a mini jack-to-jack and give it a whirl? It'll almost certainly sound better than your TV's speakers.
Here's our guide to the best powered speakers you can buy.