Puzzled why you're disappointed with us, bcopsvi - we went out and bought this TV as soon as it was available for review (the review was first published in our magazine that went on sale 15th October - before you bought your set).
Sorry you got a duffer, like our test sample, but that's Sony's issue, not ours!
I am truly disappointed with What Hi*Fi as i knew about this TV for ages then they review it after i bought the 46" 713 1 month ago.
As reviewed, it BLEEDS people, badly, on my screen from the whole right side 8cm/3" from top to bottom and its bad, it is very very bad. Sony are unhelpful, they sent me back to the Shop at RGB Direct, they quote its outside 28 days, bring it back in!! �1000 of your money and this is what Sony have to offer!!
The plus points, the motion handling is brilliant, on the better part of the screen, the HD on Sky footy awesome, and Blue Ray... Superb! The edge lit on these are the BIG LET down on this TV and it really affects your viewing. Other than the edge lit you can't fault the TV really, but 8cm's is AWFUL!!
Stay clear, and if you have a sharp eye the Samsungs are off the hook in every other dept, the LED 6540's 46" BUT the motion handling is milliseconds slow, this is where the Sony wins... so I'm looking at plasma Panasonic now, once i get my money back!!
You've been warned!!!!
I read the first reviews of the new Sony range early last year, all shining new stars compared to the backlight issues of past years, I thought they had cleared up their act. I chose the 46EX503, based on What Hi's review. I liked the set when I tested it and what a great price. A big reason for the EX range for me was the Matt screen; I have a window behind the seating area. Then I was drawn to the EX703, contrast and blacks (in the store) seemed slightly better, the Presence sensor seemed a good idea with a large family (TV left of near 24/7), so I forked out the extra cash. What a huge mistake. I must admit at first I was hugely impressed with the picture quality but I was going from a failing 42� Sony Rear Projection SD TV. Then after a few weeks and more late night movie viewing I started to notice how bad the light bleed from the corners was. Now I can barely look at the set. The near black �iPod� scene from Book of Eli was so bad, the TV could not handle it, completely washed out and full of clouding. SONY SHOULD REMOVE THE EX7 RANGE OR CORRECT THIS ZIT ON A NEAR PIMPLE FREE FACE OF THEIR NEW TV RANGE! I should have spent the extra cash on size and got the 52EX503. Of course Sony has nothing to say. Don�t get me wrong it�s a great TV in every aspect but it's massively let down by the backlight issue.
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