Sony BDP-S363

I got the Sony BDP-S363 free with a special bundle when I purchased the Sony KDL-40W5810.

I haven't had time to properly assess it yet:

1) Connected to the TV using a free Virgin Media's HDMI cable, and used, 'The Day After Tomorrow' ordinary DVD.  This is because I don't have any Blu-ray discs yet, the quality appears to be better than when I viewed it using; my 28 inch Panasonic CRT Prologic TV, which was connected to my Pioneer 747's DVD player.

A) Due to the conflicting advice from What Hi-Fi I have to decide, which is the best HDMI cable to buy.  Either the Chord HDMI 1.3b Shielded (retail about fifty pounds) or the Van Den Hul about sixty five pounds.

B) I would appreciate any help, which What Hi-fi can urgently supply to me.

2A) I don't think that the article mentioned that the BDP-S360's firmware can be upgraded to BDP-S363's standard by probably linking it to the internet.

3) If the BDP-S363 was obtained from a Sony's Dealer, I think that the Sony Dealer could supply upgrades for the BDP-S363 on a disk, which I have been told for the duration of the warranty.

4) Can What Hi-Fi write an artical about DNLA and upgrading products over the internet using wired and wireless connections to the latest generations of products.

Sony's; Presales, Customer Services or Technical Department etcetera - Tel No: 0207 365 2947 (I think; 9-5 mon to Fri, apart for Presales 9 - 8, Mon to Sun)

Still cannot afford the time to properly assess the Sony's; KDL-40W5810 (despite not having any backlight problem) and the BDP-S363 blu-ray player.

Too many editors have missed the fact the operation's instruction book states that the BDP-S363 can translate more languages than the BDP-S360, which raises the question what else have they missed.

Amazing pictures and sound at a very reasonable price (bundled with a speaker system) BUT the exceptionally noisy disc drive makes listening to quiet scenes or using it to play classical CD's a real disappointment.