Samsung UE40C8000

But the point is that this set won through despite its 3D performance, not due to it, dadofnog...

I was making the point that our review did just what you asked, dadofnog - that's hardly missing the point, but rather addressing it.

Assuming most of us are just getting up to speed with HD, and are probably several years off switching to 3D (may not catch on - who wants to wear glasses all the time?), will someone please tell me how this set won out over the stunning Philips 40PFL9704 reviewed earlier this year? WHFs&v - Please do not lose sight of the 2D qualities in reviews, as that is what most of us are still interested in (see how small the current viewing figures are for 3D).

You miss the point! Having seen these sets side by side, IMHO the Samsung is not as good as the Philips. See other reviews on tinternet before buying one or the other.

Go and see a demo yourself. Samsung 3-D is not as watchable compare to Sony HX903 or Philips. 2-D quality is no match to Sony or Philips either. Best buy award properly it is cheaper?

It is up to you as user to balance between £ and quality.