If you see the word Promoted or Sponsored on an article it means one of the following things:
Promoted: These are articles written in What Hi-Fi?’s style, and carry overt product messaging from a clearly marked sponsor. They are advertising content, but they will still be a great read.
Sponsored: These are articles that have been made possible by a commercial sponsor, but that are written by or commissioned by What Hi-Fi?’s editorial team and where the commercial sponsor has no control over or sign-off on the final article. There might be boxouts linking to products made by the sponsor, but they will be clearly marked, and the article itself won't contain any overt product messaging.