Apple has spoken, so the tech world listens. A holding page on the Apple website has confirmed there will be official Apple Black Friday deals this year. So start refreshing the Apple Store now if you fancy picking up a new iPhone.
Actually, don't. The page confirms the Apple deals won't go live until Friday, so we can all hold on until then.
That said, there are already iPhone deals in the Black Friday madness, so if you're in the market for a new mobile, check out our pick of the best Apple Black Friday deals.
Apple sat out the Black Friday sales last year, having offered iPhone discounts, iPad deals, iTunes vouchers and more in previous years of the annual shopping day.
But this year, Apple Black Friday deals are back. Maybe you'll be able to bag a bargain on one of the many new adaptors on offer for the iPhone 7...