Virgin Media signs exclusive partnership deal with Spotify
Virgin Media has signed an exclusive partnership deal with music streaming service Spotify.
The 'pioneering partnership' will see Spotify's catalogue of more than 13 million songs available to Virgin customers however they want, be it online, on the move through their mobiles or in the living room through their TVs.
Virgin says it will be the only digital entertainment provider in the UK to integrate Spotify into its TV offering through an app on its TiVo service, as well as providing a bundled solution for customers with Virgin mobile phones.
Due to launch in the next few months, Virgin will make Spotify available to new and existing customers through a range of special offers.
This will include both Spotify Unlimited, which gives unlimited, ad-free access to Spotify's music library on computers, and Spotify Premium for use on mobile devices.
Customers choosing Spotify through Virgin Media will also be offered exclusive features and content, as well as being eligible for special promotions.
Andreas Liffgarden, director of biusiness development at Spotify, says: "By teaming up with Virgin Media we are giving millions more people across the UK the chance to enjoy music at their fingertips... be that on their computer, mobile, and for the first time through their TV."
Existing Spotify users who are currently, or become, Virgin Media broadband customers will be able to keep their existing accounts and take advantage of bundled offers.
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Comments
Virgin customers will be offered Spotify Unlimited or Premium as part of their bundle of services at a discount, but I doubt it will be free.
It won't just be on TiVo: mobile/broadband users will also get bundled deals including Spotify if they want it.
So is Virgin only embedding the Spotify client into their Tivo or are they offering a subscription to Spotify Premium to their users free of charge? Installation of Tivo box alone currently costs a fortune and it would be nice to get more for your money.
If it's just a client embedded in the set-topbox with no free subscription, well, I already have that on my computer and my smartphone, not really interested in seeing Spotify on my telly too...