Virgin Media announces deal to show NBC Universal TV series
26 Oct 2010
Heroes: Coming soon to Virgin Media
Virgin Media has announced a deal with NBC Universal for the video-on-demand rights in the UK to a broad selection of the company's TV series.
The deal will see certain titles, including the likes of Heroes, House, The Office (US) and 30 Rock, offered as new content across Virgin Media's TV, online and mobile platforms.
As Sky ramps up its own on-demand TV content offering – read more about that in our Sky Anytime+ blog – Virgin Media is promising access to "past seasons" of NBC shows on demand.
The series will be accessible via its TV on demand service or via its online or mobile Virgin Media Player service.
Virgin Media now claims "over 4,600 hours of TV, film and music, with hundreds of hours in HD available" via its on demand services.
Comments
This is a great idea. Let's hope it's COMPLETE past series. It's a bonkers idea to only offer partial series on demand, which is often what happens on Virgin OD (which I really like, btw); consumers want to know what happens! One Studio sales person said to me when challenged about this that they did it purposefully so that we would all go out and buy the boxed set to find out how it ended. As I said, bonkers.
Oh, and let's hope it's HD as well!!