US-based sports channel ESPN is all set to go 3D: it will launch a dedicated channel, ESPN 3D, on June 11, with the first broadcast being a World Cup football match.
The company claims the new channel will be the first all-3D network available in the home, and it expects to carry at least 85 live events during its first year.
As well as the World Cup, these will include the Summer X Games extreme sports event, NBA basketball, and US college basketball and football.
ESPN says it's committed to the channel for at least a year, with a company spokesman saying "We're going to assess the viability of this as we did with all our businesses," and adding that he's confident sports fans will take to the technology.
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Viewers will need both a new TV and 3D glasses to enjoy the new channel, but it's not yet clear whether new set-top boxes will be needed, or whether an extra subscription will be involved. ESPN says a deal will be in place with US distributors prior to the launch date.
The company has been testing 3D for two years, and last September test-broadcast a football game between the University of Southern California and Ohio State to the USC campus and cinemas in Ohio, Texas and Connecticut.