It seems that the partnership between Irish rock band U2 and Cupertino tech giant Apple is bigger than just the new album that was recently added to your iTunes library... whether you wanted it or not.

The launch of Songs of Innocence by U2 raised a few eyebrows, after the album automatically appeared on a range of devices; even prompting some articles on how to remove it from your system.

But it has now been revealed by Time magazine that it was part of a wider partnership between U2 and Apple, which includes the development of a new digital music format for music fans.

MORE: US startup company introduces "new audio file format"

Bono told the publication that this new format is designed to be "irresistibly exciting" to music lovers, encouraging more people to buy music rather than use free-to-access online sites.

It's thought that whole albums and standalone tracks will be made available to buy in the new format, which will also support artists financially.

More after the break

Bono told Time: "Songwriters aren’t touring people. Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.

MORE: Read all our Apple reviews and news

"It’s going to get very exciting for the music business. [It will be] an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way," he added.

We don't yet know any further details about this new format and what it might entail, although it will face stiff competition from the music streaming sector; something that has proved increasingly popular in 2014.

And then there's the additional consideration of Apple's acquisition of Beats Music, which includes a music streaming service that we're expecting to stay under Cupertino control. Time will tell...

MORE: iPhone 6 hands-on review

MORE: iPhone 6 Plus hands-on review

Comments

StuO's picture

U2 & Apple working on new digital music format

"irresistibly exciting" to music lovers, encouraging more people to buy music rather than use free-to-access online sites. Songwriters aren’t touring people. Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.

Is it me or is Bono so pretensious & up his own a*se? It's been reported that U2, inc. Bono, made $100 million out of this free download?

How will this new concept compare with Neil Young's, if you have read his book he comes across as a seemingly honest sincere sort (Daryll Hannah not withstanding), inroads into this area?

StuO's picture

U2 & Apple working on new digital music format

Hope this does'nt offend anyone apart from Bono.

magicrabbit's picture

No surprise

No surprise. The most pretentious/overrated band meets the most pretentious/overrated brand. 

It will be just another proprietary format (like the proprietary iPhone charger). Whereas we would actually need openness and interoperability.

Sliced Bread's picture

Thank god U2 are on board,

Thank god U2 are on board, otherwise the mathmaticians and techies just wouldn't be able to do it.

Maybe U2 can craete the algorythms used to compress the data, or perhaps they'll be focusing on how the new protocol will be rolled out to hardware.

 

 

lovlid's picture

Yecchh

Cole Porter wasn't a money grubbing slimeball either.