An interesting day spent at Toshiba's 2010 product launch. The company's rightly proud of the progress it's made in the last year – it's now the number two player in the UK behind Samsung – but it's equally a little miffed that its biggest sales successes have come with cheaper (read: less profitable) televisions.

Hence the emphasis on new tech for 2010: with a few exceptions, this year's Toshibas promise to be as feature-laden as the best of the competition.

That said, there was precious little talk of 3D at this year's event. The super-sized, super-smart and super-expensive Cell TV apart, there was only the most non-specific mentions of active-shutter-enabled 3D kit being released 'later this year'.

Instead, the emphasis was firmly on a performance-enhancing technology available to many Britons right now: Freeview HD. Aside from launching Freeview HD-enabled TVs in several screen sizes, the company plans a twin-tuner HD PVR, the HDR-5010.

And the Japanese company's rehabilitation from its failed HD DVD project continues apace too, with a new Blu-ray disc player, the £129 BDX-2100, plus 'at least' three more players to come later this year.

Model details are as follows, with smallest/cheapest models first (product deliveries begin in April, with roll out to stores due to be completed for most models by June):

Televisions

AV Small Screen Series, available in 19in and 22in sizes• HD-Ready (1366 x 768)• Freeview tuner• 50Hz• USB viewer (JPEG/MP3)• PC input• 2 x HDMI• Gloss black or white finishes available

DV DVD Combi Series, available in 19in, 22in, 26in and 32in sizes• HD-Ready (1366 x 768)• Freeview tuner• 50Hz• CI+ card slot• PC input• 1 x HDMI (19in), 2 x HDMI (other sizes)• Gloss black or white finishes available, black only for 32in

AV Series, available in 26in and 32in sizes• HD-Ready (1366 x 768)• Freeview tuner• 50Hz• USB viewer (JPEG/MP3)• PC input• 2 x HDMI• Gloss black finish

Toshiba Regza AV Series

LV Series, available in 32in and 40in sizes• HD-Ready 1080p (1920 x 1080)• Freeview tuner• 50Hz• USB viewer (JPEG/MP3)• PC input• 3 x HDMI• Gloss black finish

XV Series, available in 32in, 37in, 40in and 46in sizes• HD-Ready 1080p (1920 x 1080)• Freeview tuner• 100Hz• CI+ card slot• Resolution+ upscaler• Dolby Volume• SoundNavi• Wireless ready with DLNA• USB viewer (JPEG/MP3)• SD card slot• PC input• 4 x HDMI• Gloss black finish

Toshiba Regza XV Series

RV series, available in 32in, 37in and 40in sizes• HD-Ready 1080p (1920 x 1080)• Freeview HD tuner• 50Hz• CI+ card slot• Resolution+ upscaler• Dolby Volume• Wireless ready with DLNA• USB viewer (JPEG/MP3)• PC input• 4 x HDMI• Gloss black finish

Toshiba Regza RV Series

SL series, available in 32in, 40in and 46in sizes• HD-Ready 1080p (1920 x 1080)• LED backlighting• Freeview HD tuner• 100Hz• CI+ card slot• Resolution+ upscaler• Dolby Volume• SoundNavi• Wireless ready with DLNA• USB viewer (JPEG/MP3)• 4 x HDMI• Gloss black finish.

Toshiba Regza SL Series

WL series, available in 40in, 46in and 55in sizes

• HD-Ready 1080p (1920 x 1080)• LED backlighting• Freeview HD tuner• 200Hz• CI+ card slot• Resolution+ upscaler• Dolby Volume• SoundNavi• Wireless dongle included in the box, with DLNA• USB viewer (JPEG/MP3)• 4 x HDMI• Gloss black finish

Toshiba Regza WL Series

All Toshiba's TVs have been endorsed by the Energy Saving Trust, and will have at least a B+ energy rating, with many earning the full A-rated mark.

Other key product launches include a new Blu-ray player, with more to follow later this year:

BDX-2100, £130• USB input• Profile 2.0 with 256MB flash memory internal• Ethernet port• DivX, JPEG, WMA, MP3, AVC HD and MKV file support• 7.1-streaming of HD codecs via HDMI

More after the break

Toshiba BDX-2100 Blu-ray player

Plus five new DVD players:

SD1010, £35• DivX playback• MP3/JPEG playback• Scart, composite video outs• Coaxial digital out

SD2010, £40• DivX playback• MP3/JPEG playback• Component, Scart, composite video outs• Coaxial digital out• USB port

SD3010, £45• 1080p upscaling• HDMI output• MP3/JPEG playback• Scart, composite video outs• Coaxial digital out

 

Toshiba SD5010 DVD player

SD4010, £50• 1080p upscaling• HDMI output• HDMI-CEC support• DivX/MP3/JPEG playback• Scart, composite video outs• Coaxial digital out

SD5010, £55• 1080p upscaling• HDMI output• HDMI-CEC support• USB• DivX/MP3/JPEG/HD JPEG playback• Scart, composite video outs• Coaxial digital out

The XDE600 player carries on from last year and there's a range of portable DVD players too, including the Toshiba SPD94 shown below.

 

To finish, we've a bevy of video recorders. First, four DVD recorders:

DR20KB, £180• 1080p upscaling• HDMI output• Freeview• DivX/MP3/JPEG/WMA playback

DVR20KB, £230• 1080p upscaling• HDMI output• DVD and VHS drives• Freeview• USB• DivX/MP3/JPEG/WMA playback

 

Toshiba RDXV60 DVD/HDD/VHS recorder 

RD100KB, £270• 1080p upscaling• HDMI output• 320GB HDD• Freeview+• USB• DivX/MP3/JPEG/WMA playback

RDXV60K, £330• 1080p upscaling• HDMI output• DVD and VHS drives• 320GB HDD• Freeview+• USB• DivX/MP3/JPEG/WMA playback

And finally (!) a twin-tuner Freeview HD PVR:

HDR5010, £350• Freeview+ HD• HDMI output• 2 x HDMI inputs for external sources• 500GB HDD• USB x 2• DivX/MP3 playback• Ethernet

Toshiba HDR5010

For more on Toshiba's 2010 product range, and the forthcoming Cell 3D TV, watch our video reports on whathifitv.