Apple iPhone
Tesco is promising to bring "better value" to the mobile phone market when it starts selling the Apple iPhone shortly

Could the long-awaited price war over the iPhone be about to begin? Tesco has today confirmed it hopes to start selling the hugely popular multimedia phone before Christmas.

Tesco Mobile has not yet revealed its prices, saying only that they will be "competitive" and will bring a bit of "value" to the mobile phone market.

A spokeswoman for Tesco says: "We really want to bring a bit of Tesco value to the iPhone. We are not just going to copy what's already out there."

The supermarket giant will sell the Apple device through its network of 100 in-store phone shops and on its website. It will sell the Apple iPhone 3G and 3GS to both pay-as-you-go customers and those willing to take out a long-term contract.

In September O2 lost its exclusive deal to sell the iPhone, with Orange and Vodafone signing deals to do so.

More after the break

Orange has already begun selling the device (albeit at virtually identical tariffs to O2), but Vodafone can't do so until the second week of January, so missing out on the key Christmas season.

You can register your interest in the Tesco iPhone deal on the Tesco Direct website.

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